玖、發明說明 【發明所屬之技術領域】 本發明係關於一種多媒體電子廣告看板系統，係由一網頁化 管理者系統、一網頁化廣告業者使用系統及一網頁化電子看板播 放系統所組合而成，利用多媒體網路傳輸技術與網頁化 (web-based )介面之播放管理平臺，將傳統人工營運的方式改以網 路技術取代，以達成遠端監控、多點分區播放、多看板集中管理、 線上審核、網路申請與上傳廣告樓案、看板端廣告自動排程、更 新與播放，利用網路即時傳輸的特性可以隨時插播或更新廣告， 使廣告的安排與播放更具彈性。 【先前技術】 現今的電子廣告看板都是獨立的播放系統，所有控管都是針 對單一看板來進行，無法做到遠端集中管理的機制，有些看板甚 至必須管理人員親自到看板端才能做設定。而廣告也都是以事先 錄製完成的文字稿、圖片或短片重複播放，每隔一段時間再更換， 排程一旦固定後便無法更改，無法插播廣告，更無法轉播即時性 的Live節目，而播放也是以人工方式將影帶送至看板端的播放器 才能播放出來，需要相當多的時間跟人力成本。 多個看板無法集中管理，更無法多點分區播放以及同步連線 播放。目前的看板都是獨立運作，同一部廣告影片必須個別分送 至播放點，無法集中分送，而看板本身不具網路功能，更無法達 到多個看板同步連線播放即時性的Live節目。 對於廣告業者而言，能迅速地將廣告送達播放點並能隨時修改 或提供插播功能將更有經濟效益，然而以目前的做法，業者必須 將廣告親自送至看板端，或由廣告公司統一錄製成影帶才能進行 ~~I續次頁 （發明說明頁不敷使用時，請註記並使用續頁）说明 Description of the invention [Technical field to which the invention belongs] The present invention relates to a multimedia electronic advertisement signboard system, which is a combination of a web-based manager system, a web-based advertising operator use system, and a web-based electronic sign playback system. , Using a multimedia network transmission technology and a web-based interface playback management platform, the traditional manual operation method is replaced by network technology to achieve remote monitoring, multi-point partition playback, multi-kanban centralized management, Online review, online application and uploading of advertisements, automatic scheduling of Kanban-side advertisements, update and playback, and the use of real-time transmission on the Internet can insert or update advertisements at any time, making the arrangement and playback of advertisements more flexible. [Previous technology] Today's electronic advertising kanbans are independent playback systems. All control is performed for a single kanban. It is not possible to achieve remote centralized management. Some kanbans must even go to the kanban side to make settings. . Advertisements are also repeatedly played with pre-recorded texts, pictures or videos, and replaced every other time. Once the schedule is fixed, it cannot be changed, ads cannot be inserted, and real-time live programs cannot be rebroadcast. It is also necessary to manually send the video to the player on the Kanban side to play it, which requires considerable time and labor costs. Multiple kanbans cannot be managed centrally, let alone multi-point zone playback and simultaneous connection playback. At present, kanbans operate independently. The same advertising video must be individually distributed to the playback point, and cannot be distributed centrally. The kanban itself does not have network functions, and it cannot reach multiple kanbans to connect to play live live programs simultaneously. For the advertising industry, it is more economical to be able to quickly deliver the advertisement to the playback point and modify or provide the interstitial function at any time. However, in the current practice, the industry must send the advertisement to the kanban side in person, or be uniformly recorded by the advertising company. Can only be performed with a video tape ~~ I Continued pages (When the invention description page is insufficient, please note and use the continuation page)
播放，一旦確定便無法更改，播放的方式沒有彈性可言。 另外，目前電子看板播放的廣告大都以影片類型為L，原因是 看板端大都以播放ϋ或電腦的媒雜放程式來重複播放， 類廣告製作經費龐大且費時，業者常常要負擔龐大的廣告製作費. ’對於規模較小的企業是無法負擔這種電子看板的 由此可見，上述習用方式仍有諸多缺失，實非—良善之設計 者，而亟待加以改良。本幸發明人辦认 个系贫明人鑑於上述習用方式所衍生的各 :缺^乃亟思加以改良創新，期望透過寬頻網路的多媒體傳輸 技術與網頁化介面來提供管理者、廣告業者及電子看板等三方更馨 ^更且高效率_放管理平臺，經研究後終於成功研發完成本件 夕媒體電子廣告看板系統。 【發明目的】 明之目的即在於提供—種多媒體1子廣告看板系統， 糸、、先為正合網路多媒體技術與網頁化介面之―共通平臺，使多 體廣告檔案可透賴路傳輸至電子看板端，^必、經由人工送片Playback, once determined, cannot be changed, and the way of playback is not flexible at all. In addition, at present, most of the advertisements played by electronic signboards are based on the video type L. The reason is that most of the signboards are repeatedly played by media players or computer media programs. The production of such advertisements is huge and time-consuming, and the industry often has to bear a huge amount of advertising production. Fee. 'For smaller companies that cannot afford this kind of electronic signboard, it can be seen that there are still many shortcomings in the above-mentioned customary methods, which are not good designers, and need to be improved. The inventor of this fortunately recognizes that the poor are in view of the various aspects derived from the above-mentioned customary methods: lack of eagerness to improve and innovate, and hope to provide managers, advertising companies, and The three parties such as electronic signboards are more beautiful, more efficient, and more efficient. After researching, they finally successfully developed the electronic signage system for this media. [Objective of the Invention] The purpose of the invention is to provide a kind of multimedia 1-sub advertising signage system, which is a common platform of Zhenghe Internet multimedia technology and web-based interface, so that multi-body advertising files can be transmitted to electronically through the road. Kanban end, ^ Must, send the film manually
播放’此外利賴頁化介面進行廣告播放，廣告排程可隨時更这 =必事先錄製完成，並能隨時實況轉播現場Live節目，且網頁 杈多種格式媒體，例如Flash與動態GIF檔可大 的製作成本。 口苐 本發明之次-目的係在於提供一種多媒體電子廣 統，係提供系統管理者透過網路與web介面來統一集中；理多 =看板錢多點分區舰，包括遠端監w個看板播放情形 ^理各看板隨告_，f理料必親自到看板的放置地點 月匕進行監控與播放的卫作，並集中將廣告派送至多個播放點。 本發明之另-目的係在於提供一種多媒體電子廣告看柄 發明說明續頁 統，係協助廣告業者以web來進行廣告申請並上傳多媒體廣告檔 案，業者不必再親自送廣告至看板管理者，大大節省時卩〗， 此外’，業者的付費機制、廣告預覽等，也都經由Web來完成。 【内容】 可達成上述發明目的之-種多媒體電子廣告看板系统，係透 過整合多媒體網路傳輸、後端伺服器以及網頁化介面來建立一共 通平臺，以適用各類電子看板，該多媒體電子廣告看 统包含 有： 〃 一網頁化(Web-based)管理者系統，係包含有〜網頁化管理者 使用介面及-遠端舰器系統，該網頁化管理者系统之伺服器端 結合了 Web Server與資料庫，資料庫裡記錄管理者所設定的看板 資訊，如廣告播放時間、看板可容納之廣告個數等，^由伺服器 端程式（如ASP、ASRNET、JSP、PHp)進行存取，^告自動被 播出，該網頁化管理者使用介面，係使用可瀏覽網頁之瀏覽器， 提供管理者遠端監控，並透過Web介面管理多個電子看板、l7ve 轉播、多點分區播放及廣告排程；該網頁化管理者系統之遠端伺 服器系統包含有： 一網頁伺服器（web-server)，可以執行伺服器程式，如Asp、 ASRNET、JSP或PHP程式以存取後端資料庫，記錄管理者 設定’並能輸出網頁内容至管理者瀏覽器端； 一媒體伺服器（media server)，用以儲存視訊檔案，能透過網 路以媒體串流（media streaming)方式提供管理者遠端預覽廣 告及監視； $ 一資料庫系統，用以儲存管理者所設定之看板資訊，使看板 能夠遠端控制，並能儲存廣告相關資訊，例如廣告排程、審 核情況等。 〇續次頁（發明說明頁不敷使用時，請註記並使用續頁） 594612 發明說明續頁 一2服器端程式线，主要溝通網頁他器^ 及育料庫系統，藉由伺服器端程式可以取得管理者的需求， 、經由程式處理之後再存取資料庫並以網頁方式將資料:出办 管理者。 'σ 一檔案上傳元件，為伺服器端元件程式，提供管理者在廣告 審核通過之後，以FTP方式將廣告檔案派送至各個需要 之電子看板端。 主一網頁化(Web-based)廣告業者使用系統，係包含一網頁化廣 告業者使用介面及一遠端伺服器系統，該網頁化廣告業者使用^ 系統結合網頁伺服器（Web Server)、媒體伺服器（Media 與資鲁 料庫，提供網頁化之使用者操作介面，廣告商只需使用一般的網 際網路劉覽器便能上網中請廣告業務，並自行選擇播放時段、地 點，系統能依使用者的選擇即時計算費用.，後端伺服器連接資料 庫紀錄業者對於此廣告所輸入之相關資訊，以配合將來廣告 的播出，本系統還提供檔案上傳元件，能直接嵌入瀏覽器中執行， 使用者網頁操作便能以FTP方式將大型廣告檔案上傳至中央 伺服器端等候管理人M審核並播放，此外，廣告預覽、排程檢視 等一切功能，都能藉由本系統之web介面來進行，其中該網頁化 之使用者操作介面為-可以㈣網頁之m及—嵌人式檔案上_ 傳元件，提供廣告業者線上申請廣告業務、選擇電子看板、檔案 上傳、廣告預覽、線上付費等功能並利用一嵌入式檔案上傳元件， 以FTP方式將檔案上傳至中央伺服器端，提供廣告業者選擇廣告 標案；該網頁化廣告業者系統之遠端伺服器系統，係包含有： 一網頁伺服器（web-server)，可以執行伺服器程式，如 ASP、ASP.NET、JSP或PHP程式等，藉以存取後端資料 庫，纪錄廣告業者對於該廣告之相關設定，並能輸出網頁 内容至廣告業者瀏覽器端； □績次胃（發明說明頁不敷使用時，請註記並使用續頁） 9 發明說明續頁 -媒體伺服器（media server)，用以餘存廣告業者所上傳之 視訊㈣，能透過網路以媒體串流(media streaming)方式提 ^ 供業者遠端預覽已上傳之廣告； 一資料庫系統，用以記錄廣告業者所設定之廣告資訊，使 看板编能夠配合播出，此外能儲存管理者系統所需之資 料，如廣告商資料、費率等。 一伺服器端程式系統，主要溝通網頁伺服器、媒體伺服器 以及資料庫系統，藉由伺服器端程式可以取得廣告業者的 需求，經由程式處理之後再存取資料庫並以網頁方式將資 料輸出給廣告業者，以及 一 FTP伺服器，提供廣告業者上傳檔案。 一網頁化(Web-based)電子看板播放系統，係包含有一多媒體電 子看板、一網頁化(Web-based)電子看板播放介面、一電子看板終 端系統及一遠端伺服器系統，該網頁化電子看板播放系統使用web 介面當作廣告播放程式’伺服器端程式會以TP位、置辨別出每個電 子看板，進而給予適當的廣告清單，廣告在播出之前都已經由中 央伺服器端傳送至看板端，看板端以清單的内容決定出播放的排 程，並從本地端將廣告檔案讀取播出，絕對不會發生延遲現象。 本系統使用web來播放廣告，除了支援影片類型權案之外，目前 web所支援的多媒體類型都能藉此播出，例如Fiash與動態GIF 檔，廣告廠商將可以節省龐大的廣告製作費用。本系統利用client 端的 web 程式（如 JavaScript、DHTML、HTML+TIME、SMIL)能達 到廣告輪播、定期更新、即時性Live節目轉播等功能；其中該多 媒體電子看板主要用以播放廣告，包括大型LED看板、360度LED 環場看板、電漿電視、内投影電視、LCD顯示器等；其中該 Web-based電子看板播放介面為係由一瀏覽器、一近端FTP伺服 器及一近端網頁伺服器所組合而成，其中該瀏覽器為能執行前端 □續次頁 (發明說明頁不敷使用時’請註記並使用續頁） 594612 發明說明續頁 瀏覽器程式，例如JavaScript、HTML+TIME戒SMIL等，主要能 達到廣告輪播之功能，此外還能支援非視訊類之媒體權案（如動態 GIF及Flash檔案）；該電子看板終端系統之近端FTP伺服器，係 提供管理者在廣告審核之後，將廣告檔案傳送至電子看板端等待 播放，該電子看板終端系統之近端網頁伺服器，係提供電子看板 從本地(local)端開啟媒體檔案進行播放，並能提供管理者或廣告業 者監視看板端播放情形；而該網頁化電子看板播放系統之遠^伺 服器系統包含有： 一網頁伺服器（web-server)，可以執行伺服器程式，如 ASP、ASRNET、JSP或PHP程式等，藉以存取後端資料 庫，安排廣告播放排程，並以網頁形式輸出至Web_based 電子看板播放介面； 一媒體伺服器（media server)，能以媒體串流方式提供電子 看板進行即時性Live節目轉播； 一資料庫系統，記錄此看板所有廣告資訊，如廣告名稱、 播放時間等’看板依這些資訊將廣告順利播出；以及 一伺服器端程式系統，主要溝通網頁伺服器、媒體伺服器 以及資料庫系統，藉由伺服器端程式可以從資料庫中取得 廣告播放資訊，並以網頁方式將輸出給電子看板端來進行 播放。 【實施方式】 本發明係利用多媒體網路傳輸技術與網頁化之介面來建立一 共通之播放管理平臺’從管理者、廣告業者乃至電子看板端都能 利用此一平臺運作，以網路及web操作來建立一種新的營運模式。 請參閱圖一所示，為本發明之多媒體電子廣告看板系統架構 圖’該系統包括一多媒體電子廣告看板1，一看板與終端設備連接 ]續次頁（發明說明頁不敷使用時，請註記並使用續頁） 11 594612 介面2、一電子看板終端系統3、一網際網路4、網頁化廣告業者 使用介面ίο、網頁化管理者使用介面n、以及遠端伺服器系統12 等，其中遠端伺服器系統12包含遠端伺服器的防火牆5、遠端網 頁伺服器6、遠端媒體伺服器7、遠端資料庫8、視訊影片播放器 9、以及遠端FTP伺服器13等設備。其中管理者與廣告業者分別 透過網頁化管理者介面11與廣告業者使用者介面1〇與遠端伺服 器系統12進行傳輸，該傳輸方式可為網際網路4、企業網路或專 線網路，遠端資料庫8記錄了看板與廣告之相關資訊，利用遠端 網頁伺服器6的程式來存取資料庫，並以網頁格式將資料輸出給 管理者或廣告業者，遠端FTP伺服器13則提供業者上傳廣告檔 案，而影片格式的預覽則是透過遠端媒體伺服器7，以串流方式來 進行。多媒體電子看板1經由介面2連接—終端電腦3，此終端設 備以web介面進行廣告播放，能跟遠端伺服器12溝通，取得廣告 播放資訊，也能利用遠端媒體伺服器7進行即時性以”節目的播 出，或使用視訊影片播放器9藉由DVD或VCD格式之播放影片。 請參閱第二圖所示，為本發明之管理者系統架構圖，網頁化管 理者使用介面11係為-網㈣覽器，f理者透過網際網路4、企 業網路或專線網路連結至遠端網頁健器6，該遠端伺服器6利用 ASP、ASRNET、JSP或PHP孝呈式以存取遠端資料庫8，使管理者 能夠設定每個電子看板的相關資訊(如該看板之播放價格、播放時 間、解析度）’使管理者能統_並#中管理多個電子看板，此外管 理者也有權修改每個看板的廣告排程 '各廣告的播放時間、播放 次數等，經由遠端媒體伺服器7, f理者可以預覽每個廣告内容， :進㈣核工作’—經審核通過’網頁伺服器料與飼服器端元 件將會把廣告檔案傳送至每㈣子看板端等候播放。 頁^所示，為本發明之廣告f者使用系統架構圖，網 頁化廣口業者使用介Φ1。係為一網頁咖，搭配本系統㈣^ □續次胃（發明制頁不敷使用時，請註記並使用續頁） 12 594612 發明說明I買貝 肷入式元件程式，廣告業者透過網際網路4、企業網路或專線網路 以連結至逖端網頁伺服器6，該網頁伺服器利用ASp、ASRNET、 JSP或PHP程式以存取遠端資料庫8，幫助業者紀錄廣告播放資訊 (如播放地點、播放看板、播放時間、播放長短），並使用嵌入式元 件程式來上傳廣告檔案至遠端FTP伺服器13，上傳成功後能經由 退^媒體伺服器7以串流方式預覽影片類型的廣告，檢查廣告的 相關資訊是否正確無誤，並等待管理者進行審核。 請參閱第四圖所示，為本發明之電子看板播放系統架構圖， 多媒體電子看板1經由介面2連接一終端電腦3,看板能將終端電 腦的畫面播放出來，本系統以網頁瀏覽器當作播放程式，可以支 援多種媒體格式，除了視訊影片之外，還能播放Flash以及動態 GIF檔案。電子看板終端系統3可透過網際網路4、企業網路或專 線網路連結至遠端的網頁祠服器6，該網頁伺服器6係使用ASP、 ASRNET、JSP 4 PHP程式以存取遠端資料庫8，冑助看板取得播 放資訊(例如廣告播放次數、播放時間、 放即 時性的⑽節目，則透過遠端媒體词服器方式傳送至看 板知其中《亥電子看板終端系統3之近端FTp伺服器15，主要是 當廣告審核通過之後，遠端祠服器端12會將廣告傳送至此近端 FTP伺服15等待播放，而近端網頁飼服器μ主要提供廣告樓 案的輸出，能提供看_放，也能提供管理者或廣告業者監視廣 告播放的排程。 【特點及功效】 本1明所提供之一種多媒體電子看板系統，具有下列之優點： L對廣告業務管理者而言，本發明可以： (a)經由網路與web介面集中管理多個電子看板。 ()線上審核廣告，確認後自動經由網路將廣告標案傳送至 D續次胃（發明說明頁不敷使用時，請註記並使用續頁） 13 594612 發明說明績貝 各看板終端設備進行播放。 (C)可設定某一廣告為單點播出或分區播放，使用本系統介 ^ 面選擇該播放之看板端。 (d) 設定所有看板同步連線播放即時性之Live節目。 (e) 線上編輯、修改廣告排程，並能隨時插播廣告。 2. 對廣告業者而言，本發明可以： (a) 經由網路與web介面申請廣告業務，業者能選擇偏好的 播放地點，並提供線上費用計算、付費機制。 (b) 經由網路直接將數位化之廣告檔案上傳至中央的伺服 器端，業者不必再進行錄製工作，更不必親自將廣告送 至播放端。 (c) 線上預覽廣告上傳結果，廣告經核准後能遠端監視播放 情況。 3. 對電子看板播放端而言，本發明可以： (a) 廣告輪播、自動更新廣告排程、隨時可插播廣告，所有 功能皆自動完成而不需人工控制。 (b) 可播放web瀏覽器所支援之媒體檔案，目前可以播放動 態GIF檔、Flash檔與視訊影片檔。 上列詳細說明係針對本發明之一可行實施例之具體說明，惟 該實施例並非用以限制本發明之專利範圍、凡未脫離本發明技藝 精神所為之等效實施或變更，均應包含於本案之專利範圍中，綜 上所述，本案不但在技術思想上確屬創新，應已充分符合新穎性 及進步性之法定發明專利要件，爰依法提出申請，懇請貴局核 准本件發明專利申請案，以勵發明，至感德便。 【圖式簡單說明】 請參閱以下有關本發明一較佳實施例冬詳細說明及其附圖， 二]續次頁 （發明說明頁不敷使用時，請註記並使用續頁） 14 594612 發明說明續頁 將可進一步瞭解本發明之技術内容及其目的功效；有關該實施例 之附圖為： -第一圖為依據本發明之多媒體電子看板系統架構圖； 第二圖為依據本發明之管理者系統架構圖； 第三圖為依據本發明之廣告業者使用系統架構圖；以及 第四圖為依據本發明之電子看板播放系統架構圖。 【主要部分代表符號】“Playing” also uses the page-based interface for advertising playback. The advertising schedule can be changed at any time. This must be recorded in advance and can be broadcast live on-site at any time. The webpage can be in multiple formats, such as Flash and dynamic GIF files. cost of production. The second-objective of the present invention is to provide a multimedia electronic broadcasting system, which provides system administrators to centralize through the network and web interface; Lido = Kanban multi-point partition ship, including remote monitoring w Kanban playback The situation ^ Li Kanban followed the report _, F material must personally go to the place where Kanban is placed to monitor and play the guarding work, and focus the advertising to multiple broadcast points. Another purpose of the present invention is to provide a multimedia electronic advertisement viewing handle invention description continuation page system, which assists advertising companies to apply advertisements on the web and upload multimedia advertising files, and the operators no longer need to send advertisements to kanban managers themselves, which greatly saves Time 卩〗, In addition, the payment mechanism and advertisement preview of the operators are also completed through the Web. [Content] A multimedia electronic advertisement signboard system that can achieve the above-mentioned object of the invention is to establish a common platform by integrating multimedia network transmission, back-end server, and web-based interface to apply to various types of electronic signboards. The multimedia electronic advertisement The system includes: 〃 A web-based manager system, which includes ~ a web-based manager interface and a remote warship system. The server-side of the web-based manager system incorporates Web Server. And the database, the database records the kanban information set by the administrator, such as the advertisement playing time, the number of advertisements that the kanban can hold, etc. ^ is accessed by server-side programs (such as ASP, ASRNET, JSP, PHp), ^ The report is automatically broadcast. The web-based manager uses an interface, which uses a browser that can browse the web, to provide remote monitoring of the manager, and manage multiple electronic kanbans, l7ve broadcasts, multi-point partition playback and advertising layout through the web interface. The remote server system of the web-based manager system includes: A web-server, which can execute server programs, such as Asp , ASRNET, JSP or PHP programs to access the back-end database, record the administrator settings and output web content to the administrator's browser; a media server, used to store video files, The channel provides managers with remote preview of advertisements and monitoring by media streaming. $ A database system for storing the kanban information set by the administrator, enabling the kanban to be remotely controlled and storing advertisement-related information , Such as ad scheduling, review status, etc. 〇 Continued pages (if the invention description page is not enough, please note and use the continuation page) 594612 Invention description continue page 1 2 server-side program line, which mainly communicates with other webpage devices ^ and breeder system, through the server side The program can obtain the manager's needs, and then access the database and process the data in a webpage after processing by the program: the manager. 'σ A file upload component is a server-side component program that provides administrators with the ability to send advertisement files to various kanban terminals via FTP after the advertisement has been approved. The main web-based advertising industry use system includes a web-based advertising industry user interface and a remote server system. The web-based advertising industry uses the system in conjunction with a web server and a media server. Media (Media and Asset Library), which provides a web-based user interface. Advertisers can use the general Internet browser to request advertisements on the Internet, and choose their own playing time and location. The system can The user's choice calculates the cost in real time. The back-end server connects to the database to record the relevant information entered by the operator for this ad to match the future broadcast of the ad. The system also provides a file upload component that can be directly embedded in the browser for execution The user's webpage operation can upload large advertisement files to the central server by FTP and wait for the manager M to review and play. In addition, all functions such as advertisement preview and schedule view can be carried out through the web interface of this system. , In which the web-based user interface is-can be used to m and-embedded files on the _ upload component, to provide advertising Advertisers apply for online advertising business, choose electronic signage, file upload, advertisement preview, online payment and other functions and use an embedded file upload component to upload files to the central server by FTP to provide advertisers with the choice of advertising bids; the The remote server system of the web-based advertising provider system includes: A web-server, which can execute server programs, such as ASP, ASP.NET, JSP or PHP programs, etc., to access the back end Database, which records the relevant settings of the advertising company for the advertisement, and can output the content of the webpage to the browser of the advertising company; □ Jijiwei (when the invention description page is insufficient, please note and use the continuation page) 9 Invention description continued page -Media server, which is used to store the video uploaded by the advertising industry, and can provide media streaming through the network to provide a remote preview of the uploaded advertisements; a database system , Used to record the advertising information set by the advertising industry, so that the Kanban editor can cooperate with the broadcast, and in addition, it can store the data required by the manager system, such as Reporting information, rates, etc. A server-side program system, which mainly communicates with web servers, media servers, and database systems. Server-side programs can obtain the needs of advertising companies, and then access the data after processing by the programs. The library also outputs data to the advertising industry in a webpage mode, and an FTP server, which provides uploading files for the advertising industry. A web-based electronic signboard playback system includes a multimedia electronic signboard, a web-based (Web- based) electronic signboard playback interface, an electronic signboard terminal system, and a remote server system. The web-based electronic signboard playback system uses a web interface as an ad player program. The server-side program will identify each Electronic kanban, and then give the appropriate list of advertisements, the advertisements have been transmitted from the central server to the kanban side before broadcasting, and the kanban side determines the schedule of playback based on the contents of the list, and reads the advertisement file from the local side There is absolutely no delay. This system uses the web to play advertisements. In addition to supporting video types, the current multimedia types supported by the web can be used to broadcast, such as Fiash and dynamic GIF files. Advertising manufacturers can save huge advertising production costs. This system uses client-side web programs (such as JavaScript, DHTML, HTML + TIME, SMIL) to achieve advertising rotation, regular updates, real-time live program rebroadcasting and other functions; the multimedia electronic signboard is mainly used to play advertisements, including large LEDs Kanban, 360-degree LED ring field Kanban, plasma TV, internal projection TV, LCD display, etc .; the Web-based electronic Kanban playback interface is a browser, a near-end FTP server and a near-end web server It is a combination of which the browser is capable of executing the front end. Continued pages (if the description page is inadequate, please note and use the continued page) 594612 Invention description Continued page browser programs, such as JavaScript, HTML + TIME or SMIL Etc., mainly can achieve the function of advertising rotation, in addition, it can also support non-video media rights (such as dynamic GIF and Flash files); the near-end FTP server of the electronic signage terminal system, which provides administrators with advertising review After that, the advertisement file is sent to the electronic signboard terminal for playback. The near-end web server of the electronic signboard terminal system provides the electronic signboard from The local (local) terminal opens the media file for playback, and can provide managers or advertising companies to monitor the kanban-side playback situation; and the remoteness of the web-based electronic kanban playback system ^ The server system includes: a web server (web-server ), You can run server programs, such as ASP, ASRNET, JSP, or PHP programs, to access the back-end database, arrange advertising playback schedule, and output to the Web_based electronic signboard playback interface in the form of a web page; a media server ( media server), which can provide an electronic kanban for real-time live program broadcast in a media streaming manner; a database system that records all the advertising information of this kanban, such as the name of the advertisement, the playing time, etc. 'kanban will broadcast the advertisement smoothly according to these information; And a server-side program system, which mainly communicates with web server, media server, and database system. The server-side program can obtain advertisement playback information from the database and output it to the electronic kanban terminal in the form of web pages. Play. [Embodiment] The present invention uses a multimedia network transmission technology and a web-based interface to establish a common playback management platform. 'From managers, advertising companies, and even electronic signboards, this platform can be used to operate on the Internet and the web. Operation to establish a new operating model. Please refer to FIG. 1 for the architecture diagram of the multimedia electronic advertisement kanban system according to the present invention. The system includes a multimedia electronic advertisement kanban 1 and a kanban connected to a terminal device. And use continuation page) 11 594612 interface 2, an electronic signage terminal system 3, an Internet 4, web-based advertising user interface ο, web-based administrator interface n, and remote server system 12, etc. The server system 12 includes a remote server's firewall 5, a remote web server 6, a remote media server 7, a remote database 8, a video player 9, and a remote FTP server 13. The manager and the advertising company transmit through the web-based manager interface 11 and the advertising user interface 10 and the remote server system 12, respectively. The transmission method can be the Internet 4, an enterprise network, or a dedicated network. The remote database 8 records the information related to the kanban and advertisements. The program of the remote web server 6 is used to access the database, and the data is output to the manager or the advertising industry in a web page format. The remote FTP server 13 The provider uploads the advertisement file, and the preview of the video format is performed by the remote media server 7 in a streaming manner. The multimedia electronic signboard 1 is connected via the interface 2—the terminal computer 3. This terminal device uses the web interface to play advertisements. It can communicate with the remote server 12 to obtain advertisement playback information. It can also use the remote media server 7 for real-time The program is broadcasted, or the video is played by using the video movie player 9 in DVD or VCD format. Please refer to the second figure, which is the architecture diagram of the manager system of the present invention. The web-based manager ’s interface 11 is -Web browser, the manager connects to the remote web server 6 through the Internet 4, the corporate network or the private network, and the remote server 6 uses ASP, ASRNET, JSP or PHP to save the form Take the remote database 8 so that the administrator can set the relevant information of each electronic sign (such as the price, playback time, and resolution of the sign) 'Enable the manager to manage multiple electronic signs in _ and # The manager also has the right to modify the advertisement schedule of each kanban 'play time, number of times of each ad, etc., via the remote media server 7, the manager can preview each ad content: by 'Web server materials and feeder-side components will send advertisement files to the kanban side of each mule for playback. Page ^ shows the system architecture diagram for the advertisers of the present invention, and the introduction of web-based wide-mouth operators. Φ1. It is a webpage coffee, with this system ㈣ ^ Continued stomach (when invented page making is not enough, please note and use the continuation page) 12 594612 Description of the invention I buy shell-type component programs, advertising companies through the Internet Network 4, corporate network or dedicated network to connect to the web server 6, which uses ASp, ASRNET, JSP or PHP programs to access the remote database 8 to help operators record advertising playback information ( (Such as play location, play sign, play time, play length), and use the embedded component program to upload the ad file to the remote FTP server 13, after the upload is successful, you can preview the video type by streaming through the media server 7. Advertisement, check whether the relevant information of the advertisement is correct, and wait for the administrator to review it. Please refer to the fourth figure, which is the architecture diagram of the electronic sign player system of the present invention. Multimedia The sub-kanban 1 is connected to a terminal computer 3 through the interface 2. The Kanban can play the screen of the terminal computer. This system uses a web browser as a playback program and can support multiple media formats. In addition to video videos, it can also play Flash and Dynamic GIF file. The electronic signage terminal system 3 can be connected to the remote web server 6 through the Internet 4, an enterprise network, or a dedicated network. The web server 6 uses ASP, ASRNET, and JSP 4 PHP programs to Access the remote database 8 and help the Kanban to obtain the playback information (such as the number of times the ad is played, the playing time, and the live broadcast of the program), and then send it to the Kanban through the remote media server. The near-end FTp server 15 of 3 is mainly after the advertisement approval is passed, the remote server server 12 will send the advertisement to this near-end FTP server 15 for playback, and the near-end web server μ mainly provides advertising cases. The output can provide watching and playback, and also can provide managers or advertising operators to monitor the schedule of advertising playback. [Features and effects] A multimedia electronic signage system provided by the present invention has the following advantages: L For advertising business managers, the present invention can: (a) centrally manage multiple electronic signages via the network and web interface . () Online review of advertisements, after confirmation, the advertisement will be automatically transmitted to the D continuation stomach via the Internet (when the description page of the invention is insufficient, please note and use the continuation page) 13 594612 Description of the invention Play on each kanban terminal device . (C) A certain advertisement can be set to be single-point broadcast or regional broadcast. Use this system interface to select the kanban end of the broadcast. (d) Set all kanbans to be synchronized to play live live programs. (e) Edit and modify ad schedules online, and be able to insert ads at any time. 2. For the advertising industry, the present invention can: (a) apply for advertising business through the internet and web interface, the industry can choose the preferred playback location, and provide online fee calculation and payment mechanism. (b) Upload the digitized advertisement files directly to the central server through the Internet. The operator no longer needs to perform recording work, and it is not necessary to send the advertisements to the player in person. (c) Preview the upload results of the ads online, and the ads can be monitored remotely after being approved. 3. For the electronic kanban player, the present invention can: (a) Advertisement rotation, automatic update of the advertisement schedule, and advertisement insertion at any time. All functions are completed automatically without manual control. (b) It can play media files supported by web browsers. Currently it can play dynamic GIF files, Flash files and video video files. The above detailed description is a specific description of a feasible embodiment of the present invention, but this embodiment is not intended to limit the scope of the patent of the present invention, and any equivalent implementation or change without departing from the technical spirit of the present invention should be included in In terms of the scope of the patents in this case, in summary, this case is not only technically innovative, it should have fully met the novelty and progressive statutory invention patent requirements, apply in accordance with the law, and ask your office to approve this invention patent application. To invent inventions, to the sense of virtue. [Brief description of the drawings] Please refer to the following detailed description of a preferred embodiment of the present invention and its accompanying drawings. [2] Continued pages (when the description page of the invention is insufficient, please note and use the continued page) 14 594612 Description of the invention Continued pages will further understand the technical content of the present invention and its purpose and effectiveness; the drawings related to this embodiment are:-the first diagram is a diagram of the architecture of a multimedia electronic signage system according to the present invention; the second diagram is the management according to the present invention FIG. 3 is a system architecture diagram of an advertiser using the system according to the present invention; and FIG. 4 is a system architecture diagram of an electronic signage player system according to the present invention. [Main part representative symbols]
1多媒體電子看板 2看板與終端系統連接介面 3電子看板終端系統 4 網際網路 5防火牆 6 遠端網頁伺服器（remote web server) 7 遠端媒體伺服器（remote media server) 8 遠端資料庫(remote database) 9影片播放機1 Multimedia Kanban 2 Interface between Kanban and terminal system 3 Kanban terminal system 4 Internet 5 Firewall 6 Remote web server 7 Remote media server 8 Remote database ( remote database) 9 video player
10 Web-based廣告業者使用介面 11 Web-based管理者使用介面 12遠端伺服器系統 13遠端FTP伺服器 14電子看板近端網頁伺服器 15電子看板近端FTP伺服器 1510 Web-based advertising operator interface 11 Web-based administrator interface 12 Remote server system 13 Remote FTP server 14 Electronic signboard near-end web server 15 Electronic signboard near-end FTP server 15