CN102426685A - Interactive internet video advertisement broadcasting method - Google Patents

Interactive internet video advertisement broadcasting method Download PDF

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Publication number
CN102426685A
CN102426685A CN2011102498179A CN201110249817A CN102426685A CN 102426685 A CN102426685 A CN 102426685A CN 2011102498179 A CN2011102498179 A CN 2011102498179A CN 201110249817 A CN201110249817 A CN 201110249817A CN 102426685 A CN102426685 A CN 102426685A
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China
Prior art keywords
advertisement
interactive
window
video
user
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CN2011102498179A
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Chinese (zh)
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CN102426685B (en
Inventor
王威
薛锐
马龙
赵雪涛
程志福
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Storm group Limited by Share Ltd
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BEIJING BAOFENG TECHNOLOGY Co Ltd
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Priority to CN201110249817.9A priority Critical patent/CN102426685B/en
Publication of CN102426685A publication Critical patent/CN102426685A/en
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Publication of CN102426685B publication Critical patent/CN102426685B/en
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Abstract

The invention discloses an interactive internet video advertisement broadcasting method, which relates to the technical field of internet video advertisement technology. The method comprises the following steps of: S1: stopping video broadcasting according to user operations in the video broadcasting process, and simultaneously, starting to broadcast the video advertisement; S2: starting corresponding advertisement interactive windows according to the user operations while broadcasting the advertisement so as to present advertisement interactive information; S3: receiving user operations and making corresponding interactive response by the interactive windows. With the method, quick-responding and diversified advertisement interactive broadcasting is realized, and system resource is saved.

Description

Interactive internet video advertisement broadcast method
Technical field
The present invention relates to the internet video technical field of advertisement, particularly a kind of interactive internet video advertisement broadcast method.
Background technology
Along with popularizing of internet multimedia technology, watch the Online Video content to become a very important part in people's work, study, amusement, the life gradually.
The Online Video advertisement interaction technique of current main-stream all is that the user clicks video ads when playing video advertisement, starts the product information page or leaf of third party's client browser visit appointment then.In this process, owing to need to start third party's client software, this just relates to the operations such as initialization of software, also just inevitably need expend certain CPU, memory source, thereby reduce interaction response speed; Simultaneously, owing to need the online product information content of obtaining, have certain acquisition time, the common influence of these two reasons causes the mutual response speed of video ads slow excessively.On the other hand; Current interactive form is single open any browser visit product information page or leaf; Present more text type information, do not set up the interaction between user and video ads, interactive form is more single; User's degree of concern is low, has reduced memory and the degree of depth cognition of user for the advertisement brand to a certain extent.
Summary of the invention
The technical matters that (one) will solve
The technical matters that the present invention will solve is: the interactive mode that in the internet video playing process, how to realize advertisement is play.And realize apace saving system resource alternately.
(2) technical scheme
For solving the problems of the technologies described above, the invention provides a kind of interactive internet video advertisement broadcast method, may further comprise the steps:
S1: in video display process, stop displaying video, begin playing video advertisement simultaneously according to user's operation;
S2: operate according to the user during playing video advertisement, start the correspondent advertisement interactive window, to present the advertisement interactive information;
S3: said advertisement interactive window receives user's operation and makes corresponding interaction response.
Wherein, said step S2 specifically comprises:
S2.1: receive the click message of user to advertisement;
S2.2: the mutual plug-in unit controller that said click message is sent to player;
S2.3: said mutual plug-in unit controller starts said interactive window to present said advertisement interactive information.
Wherein, after the local servo startup of said player, said video ads correspondent advertisement interactive information is directly downloaded to subscriber's local from Advertisement Server.
Wherein, said advertisement interactive window with os starting after at the operating system running background.
Wherein, said interactive window is the floating layer of the preview of adopting the Flash making.
Wherein, when the window of player is in full frame state, represent as the subwindow of the window of player; When the window of player is in non-full frame state, represent as the window of the screen the superiors.
Wherein, also comprise after the step S3 and withdraw from said advertisement interactive window, continue the step of displaying video.
(3) beneficial effect
The present invention has realized interactive broadcast of advertisement of quick response, various informativeization through the advertisement interactive window that triggers the floating layer of preview in the process of playing at internet video, and has saved system resource.
Description of drawings
Fig. 1 is a kind of interactive internet video advertisement broadcast method process flow diagram of the embodiment of the invention;
Fig. 2 be utilize Fig. 1 method realize to register the video ads interaction diagrams of mutual purpose as.
Embodiment
Below in conjunction with accompanying drawing and embodiment, specific embodiments of the invention describes in further detail.Following examples are used to explain the present invention, but are not used for limiting scope of the present invention.
As shown in Figure 1, interactive internet video advertisement broadcast method of the present invention comprises:
Step S101 stops displaying video according to user's operation in video display process, begin playing video advertisement simultaneously.Wherein user operation refers generally to the user and suspends and play or the user utilizes the link of click correspondent advertisement.Particularly, by the advertisement controller in the internet player receive suspend to play or the message of click after notice broadcast core controller suspend video playback, begin playing advertisements simultaneously.
Step S102 operates according to the user during playing advertisements, starts the advertisement interactive window, to present the advertisement interactive information.Particularly, in the playing advertisements process, receive the click message of user's mouse, this message is sent to mutual plug-in unit controller, like Flash plug-in unit controller to this advertisement.Mutual plug-in unit controller starts the advertisement interactive window, like the floating layer of preview of Flash (the Flash technology can realize all webpage functions basically on function, Flash technology also to possess a very big advantage be exactly the real-time interaction with the user) simultaneously form.And the floating layer of preview is at the operating system running background, i.e. the floating layer of this preview is the subsystem that Flash plug-in unit controller operates in the operating system backstage in advance.The process that starts promptly is the process through the floating layer of preview video advertisement correspondent advertisement interactive information.Preferably; The advertisement interactive information of video ads before this; Promptly (this is servo generally to start with the starting up or with player simultaneously in the local servo startup back of said player; If with the starting up, system's free time after user's start then, take like: CPU and to download less than 10% the time) by this locality is servo the advertisement interactive information is downloaded to subscriber's local and buffer memory.When the user clicks advertisement, directly on the floating layer of preview, show, and no longer need to download, saved the advertisement interactive information and opened the time; If what play is Online Video, can not take the bandwidth of Online Video yet; And adopting this mode, just there is not the occupation problem of resources such as additional CPU, internal memory in the problems such as initialization that do not exist third party's browser program to start yet.
Step S103, interactive window receives user's operation and makes corresponding interaction response.The user operates the information on the floating layer of preview, and the floating layer of preview is made response according to user's operation.As: register, fill in the querying condition of vote information or submission Query Information etc. through the floating layer of preview, the floating layer of preview is submitted to the corresponding website server with these corresponding information, and feedback result information.
After mutual completion, the advertisement controller withdraws from and notifies the broadcast core controller to begin to play Online Video.
Fig. 2 is a process flow diagram according to an embodiment of the invention.This embodiment utilizes method of the present invention to realize that the video ads of new model is mutual.
In this example; When video ads is play; The user clicks advertisement video; Mutual plug-in unit controller (be Flash plug-in unit controller in this enforcements) starts the floating layer of preview, and preview is floated a layer window and represented form and be: when the window of user's players is in full frame state, represent as the subwindow of the window of player; When the window of user's players is in non-full frame state, represent as the window of the screen the superiors.As: present floating layer of a website registration, the website registration is accomplished in user's input log-on message and submission in the floating layer of preview fast.The advantage of this method can be found out from following comparison.
From the mutual response speed analysis of video ads, traditional video ads is mutual, and the user clicks advertisement video, need open third party's client browser visit appointed website registration page separately.In this process, owing to need to start third party's client software, this just relates to the operations such as initialization of software, also just inevitably need expend resources such as certain CPU, internal memory, thereby reduce mutual response speed; Simultaneously, owing to need the online registration page information of obtaining, have certain content acquisition time, the common influence of these two reasons causes the mutual response speed of video ads slow excessively.
Because there are not the problems such as initialization of program start in the floating layer of preview at the operating system running background, just there is not the occupation problem of resources such as additional CPU, internal memory yet.In addition, be to download to subscriber's local with the website relevant information of registration, thereby when video ads takes place alternately, do not need the online registration page information of obtaining, can directly present the floating layer of website registration that presets through the mode that presets.Like this, video ads interaction response speed promote on the whole much, contrast traditional video ads interactive mode, the floating layer system advantage of preview just highlights.
From the interactive form analysis of video ads, it is exactly the real-time interaction with the user that the Flash technology also possesses a very big advantage, and user's operation at any time can give the user an instant feedback through the Flash technology.Even can be with the floating layer of form that make a Flash trivial games of preview; Let the user when playing games, deepen cognition to product; This has just greatly enriched the interactive form of video ads, thereby has effectively solved traditional single problem of video ads interactive form.And traditional video ads interactive form is after the user clicks video ads; Start the registration page of browser access appointment; More appearing and importing of Word message in the registration page; Do not set up the interaction between user and video ads, the user does not have sufficient property of participation, and this has also just reduced the effect of branding communication.
The present invention responds user's click and deeper user interactions through the form of interactive window, improved the mutual response speed of video ads and enriched the video ads interactive form.
Above embodiment only is used to explain the present invention; And be not limitation of the present invention; The those of ordinary skill in relevant technologies field under the situation that does not break away from the spirit and scope of the present invention, can also be made various variations and modification; Therefore all technical schemes that are equal to also belong to category of the present invention, and scope of patent protection of the present invention should be defined by the claims.

Claims (7)

1. an interactive internet video advertisement broadcast method is characterized in that, may further comprise the steps:
S1: in video display process, stop displaying video, begin playing video advertisement simultaneously according to user's operation;
S2: operate according to the user during playing video advertisement, start the correspondent advertisement interactive window, to present the advertisement interactive information;
S3: said advertisement interactive window receives user's operation and makes corresponding interaction response.
2. interactive internet video advertisement broadcast method as claimed in claim 1 is characterized in that said step S2 specifically comprises:
S2.1: receive the click message of user to advertisement;
S2.2: the mutual plug-in unit controller that said click message is sent to player;
S2.3: said mutual plug-in unit controller starts said interactive window to present said advertisement interactive information.
3. interactive internet video advertisement broadcast method as claimed in claim 2 is characterized in that, after the local servo startup of said player, said video ads correspondent advertisement interactive information is directly downloaded to subscriber's local from Advertisement Server.
4. interactive internet video advertisement broadcast method as claimed in claim 2 is characterized in that, said advertisement interactive window with os starting after at the operating system running background.
5. interactive internet video advertisement broadcast method as claimed in claim 4 is characterized in that, the floating layer of preview that said interactive window is made for adopting Flash.
6. interactive internet video advertisement broadcast method as claimed in claim 5 is characterized in that, when the window of player is in full frame state, represents as the subwindow of the window of player; When the window of player is in non-full frame state, represent as the window of the screen the superiors.
7. like each described interactive internet video advertisement broadcast method in the claim 1~6, it is characterized in that, also comprise after the step S3 and withdraw from said advertisement interactive window, continue the step of displaying video.
CN201110249817.9A 2011-08-26 2011-08-26 Interactive internet video advertisement broadcasting method Active CN102426685B (en)

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Cited By (12)

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CN102868919A (en) * 2012-09-19 2013-01-09 上海高越文化传媒股份有限公司 Interactive play equipment and play method
CN104036408A (en) * 2013-03-08 2014-09-10 北京暴风科技股份有限公司 Network video advertisement display system and method
CN104423814A (en) * 2013-08-20 2015-03-18 腾讯科技(深圳)有限公司 Method for controlling network media information interaction and browser
CN104703014A (en) * 2013-12-10 2015-06-10 腾讯科技(北京)有限公司 Method, device and system for playing video
WO2015081914A1 (en) * 2013-12-05 2015-06-11 腾讯科技(深圳)有限公司 Network media information delivery and control method, device, and relevant system
CN105610797A (en) * 2015-12-21 2016-05-25 曾友国 Data collection and analysis system based on transaction type video player
CN105677357A (en) * 2016-01-12 2016-06-15 腾讯科技(北京)有限公司 Medium information processing method and mobile terminal
CN105915933A (en) * 2016-06-27 2016-08-31 北京奇虎科技有限公司 Method and device for pushing video by using parasitic toolkit
CN106162352A (en) * 2015-03-25 2016-11-23 阿里巴巴集团控股有限公司 Video ads interactive play method and device
WO2018108049A1 (en) * 2016-12-13 2018-06-21 腾讯科技(深圳)有限公司 Information processing method and terminal and computer storage medium
CN108960909A (en) * 2018-06-25 2018-12-07 苏宁易购集团股份有限公司 Support multi-platform floated advertising method
CN110248221A (en) * 2019-06-18 2019-09-17 北京物资学院 A kind of video ads dynamic insertion method and device

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CN101154284A (en) * 2006-09-25 2008-04-02 曾国仁 Method for network advertising
CN101098344A (en) * 2007-07-23 2008-01-02 王文钢 Video advertisement exhibiting method
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CN102868919A (en) * 2012-09-19 2013-01-09 上海高越文化传媒股份有限公司 Interactive play equipment and play method
CN102868919B (en) * 2012-09-19 2016-03-30 上海基美文化传媒股份有限公司 Interactive play equipment and player method
CN104036408A (en) * 2013-03-08 2014-09-10 北京暴风科技股份有限公司 Network video advertisement display system and method
CN104423814A (en) * 2013-08-20 2015-03-18 腾讯科技(深圳)有限公司 Method for controlling network media information interaction and browser
WO2015081914A1 (en) * 2013-12-05 2015-06-11 腾讯科技(深圳)有限公司 Network media information delivery and control method, device, and relevant system
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CN104703014A (en) * 2013-12-10 2015-06-10 腾讯科技(北京)有限公司 Method, device and system for playing video
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CN106162352A (en) * 2015-03-25 2016-11-23 阿里巴巴集团控股有限公司 Video ads interactive play method and device
CN105610797A (en) * 2015-12-21 2016-05-25 曾友国 Data collection and analysis system based on transaction type video player
CN105677357A (en) * 2016-01-12 2016-06-15 腾讯科技(北京)有限公司 Medium information processing method and mobile terminal
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CN105677357B (en) * 2016-01-12 2019-02-01 腾讯科技(北京)有限公司 Media information processing method and mobile terminal
CN105915933A (en) * 2016-06-27 2016-08-31 北京奇虎科技有限公司 Method and device for pushing video by using parasitic toolkit
CN105915933B (en) * 2016-06-27 2019-05-24 北京奇虎科技有限公司 The video pushing method and device realized using parasitic kit
WO2018108049A1 (en) * 2016-12-13 2018-06-21 腾讯科技(深圳)有限公司 Information processing method and terminal and computer storage medium
CN108960909A (en) * 2018-06-25 2018-12-07 苏宁易购集团股份有限公司 Support multi-platform floated advertising method
CN110248221A (en) * 2019-06-18 2019-09-17 北京物资学院 A kind of video ads dynamic insertion method and device

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Address after: 100191, Beijing, Xueyuan Road, Haidian District No. 51, the first 13 towers of science and Technology Building

Patentee after: Storm group Limited by Share Ltd

Address before: 100191, Beijing, Xueyuan Road, Haidian District No. 51, the first 13 towers of science and Technology Building

Patentee before: Beijing Baofeng Technology Co., Ltd.

C56 Change in the name or address of the patentee