CN102638482B - Method and device for controlling advisement playing in mobile device - Google Patents
Method and device for controlling advisement playing in mobile device Download PDFInfo
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- CN102638482B CN102638482B CN201110038026.1A CN201110038026A CN102638482B CN 102638482 B CN102638482 B CN 102638482B CN 201110038026 A CN201110038026 A CN 201110038026A CN 102638482 B CN102638482 B CN 102638482B
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Abstract
The invention provides a method for controlling advisement playing in a mobile device. The method comprises the steps of: a, starting playing advisement; b, judging whether a trigger condition of changing a playing mode exists or not; and c, if the trigger condition exists, changing the playing mode of the played advisement. The invention also provides a device for controlling advisement playing in the mobile device. According to the invention, display mode, size and content of the advisement in the mobile device are changed according to a preset condition, so that the mobile advisement can be played according to an optimal playing condition, and the content of the advisement is enriched, thus the user experience and the advertising effect are simultaneously achieved.
Description
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system, in particular it relates to information is issued
Change the control method and corresponding control device of advertisement broadcast mode in control system according to judged result.
Background technology
With the high speed development of mobile device technology, moving advertising is subject to increasing gray favor.Movement sets
Getting everything ready has the advantages such as portability is strong, usage frequency is high, online is convenient and swift, especially popularizes very much in mobile phone and surfing Internet with cell phone
In the case of, mobile device is without the chance that more ad distributions and broadcasting are provided suspected of advertisement putting person.
However, while mobile device portability is enjoyed,
Advertiser but cannot avoid all the time the too small problem of mobile device screen.General advertisement content only accounts for whole display screen
The sub-fraction of curtain, can otherwise cause user experience to reduce, or even produce harmful effect and resentment to advertisement.But
Further reduce the display size and content of advertisement, the then information that advertisement can be transmitted on this little mobile device display screen
It is again very few, it is difficult to reach gratifying advertising results.Therefore, the invention solves the problems that how to show in the small size of mobile device
The problem for taking into account Consumer's Experience and the advertisement of display size is thrown in screen.
The content of the invention
For defect of the prior art, it is an object of the invention to provide a kind of control in a mobile device what advertisement was played
Control method and corresponding control device.
According to an aspect of the present invention, there is provided a kind of to control the control method that advertisement is played in a mobile device, it is special
Levy and be, comprise the steps:A. advertisement is commenced play out;B. the trigger condition for changing broadcast mode is judged whether;With
And if c. has the trigger condition, changing the broadcast mode of the played advertisement.
According to another aspect of the present invention, a kind of control device for controlling advertisement broadcasting in a mobile device is also provided,
Characterized in that, including:First playing device, it is used to play advertisement;First judgment means, it is used to judge whether to change
Become the trigger condition of broadcast mode;And first processing means, it is used to change described being broadcast when there is the trigger condition
Put the broadcast mode of advertisement.
Display mode and size, content by changing advertisement in a mobile device according to pre-conditioned of the invention
Deng so that moving advertising is played out according to the optimum condition that can be played, and enriches ad content, so as to reach Consumer's Experience
With taking into account for advertising results.
Description of the drawings
The detailed description by reading non-limiting example made with reference to the following drawings, the further feature of the present invention,
Objects and advantages will become more apparent upon:
Fig. 1 illustrates first embodiment of the invention, and the control method that advertisement is played is controlled in a mobile device
Flow chart;
Fig. 2 illustrates according to the second embodiment of the present invention, and the control method that advertisement is played is controlled in a mobile device
Flow chart;
Fig. 3 illustrates first embodiment of the invention, and the control method that advertisement is played is controlled in a mobile device
Structural representation;And
Fig. 4 illustrates first embodiment of the invention, and the advertisement broadcasting control that advertisement is played is controlled in a mobile device
The network topological diagram of system processed.
Specific embodiment
Specifically, it will be appreciated by those skilled in the art that the interest in order to strengthen moving advertising, improves the attention rate of user,
Control method provided by the present invention and control device are directed to the ad content having shown that and are processed, and change the advertisement
Played after the broadcast mode of content, so as to be formed with moving advertising that is dynamic, meeting user's aesthetic standards.
Specifically, Fig. 1 illustrates first embodiment of the invention, and the control that advertisement is played is controlled in a mobile device
The flow chart of method.Step S101 is first carried out, advertisement is commenced play out.It will be appreciated by those skilled in the art that preferably, an advertisement
Broadcasting control system(Such as background server 4 in Fig. 4)The corresponding data is activation of one moving advertising is set to a movement
Standby, the mobile device correspondingly plays the advertisement.Preferably, the moving advertising is given by the control device that the present invention is provided
Play, less preferably, it is played by being built in the playback equipment of the mobile device.For example, when the moving advertising
Corresponding data correspond to a webpage, then the playback equipment can be a web browser, and for example described data category
In video file, then the playback equipment can be a video player.Those skilled in the art combine prior art and
Above-described embodiment can realize this step, will not be described here.
Further, into step S102:Judge whether the trigger condition for changing broadcast mode.Further, originally
Art personnel understand, it is preferable that judge whether the control for needing to be provided according to the present invention by some default conditions
Method changes the broadcast mode of the moving advertising.For example, the regular hour will be reached as the trigger condition, further
Ground, those skilled in the art can realize this step, will not be described here with reference to following Fig. 2 and Fig. 3.
Then execution step S103:If there is the trigger condition, change the broadcast mode of the played advertisement.If
The judged result of above-mentioned steps S102 is affirmative, then into step S103, otherwise this processing procedure terminates, and here is not superfluous
State.This step can be accomplished in several ways, for example can by the broadcast mode have it is full frame change into a window, or
Conversely, this has no effect on the flesh and blood of the present invention.Further, those skilled in the art can be with reference to following Fig. 2 and Fig. 3
This step can be realized, be will not be described here.
Finally enter step S104:The broadcast mode of played advertisement is recovered to former play mode.By step
S103 is played in new ways after the advertisement for a period of time, it is preferable that in the present embodiment, again that the play mode is extensive
Multiple extremely former broadcast mode.It will be appreciated by those skilled in the art that the step may be referred to above-mentioned steps S103, and held with opposite way
OK, will not be described here.
Fig. 2 illustrates according to the second embodiment of the present invention, and the control method that advertisement is played is controlled in a mobile device
Flow chart.Specifically, in the present embodiment, step S230 is first carried out, this step is identical with above-mentioned steps S101, this area skill
Art personnel may be referred to step S101 and realize this step, will not be described here.
Next step S231 is entered, whether the condition of the change broadcast mode that judgement pre-sets has been satisfied.Tool
Body ground, the difference of the condition of the change broadcast mode pre-set according to above-mentioned steps S230 is carried out corresponding
Judge.Such as described condition is to start within 15 seconds to become big after initial ad appearance, then the triggering timing device after the initial ad occurs
Control, when timing reaches 15 seconds, it is determined that the condition of the change broadcast mode for pre-setting has been satisfied.Again for example,
For initial ad, each integral point starts to change play mode the condition, then when dividing and the second is zero, determine described pre-
The condition of the change broadcast mode for first arranging has been satisfied.Those skilled in the art can with reference to prior art realize it is more this
The deterministic process of sample, will not be described here.
Further, if the judged result of step S231 is affirmative, i.e., the described change broadcasting side for pre-setting
The condition of formula has been satisfied, then next enter step S233;If the judged result of step S231 is negative, i.e. institute
The condition for stating the change broadcast mode for pre-setting is not satisfied, then process ends.
Further, the condition of the change broadcast mode for pre-setting has been satisfied, then into step S233, obtain
New window size is taken, specifically, the new window size meets certain condition, more specifically, the condition may be greater than
The size of the currently playing window, the condition can also be between a maximum broadcast window size set in advance, institute
It is full frame that the condition of stating can also be.Those skilled in the art can realize the judgement to above-mentioned condition and limit with reference to prior art
System, will not be described here.
Next step S234 is entered, with the width that gradual manner reduces the currently playing window, then execution step
S235, with the height that gradual manner expands the currently playing window.Preferably, step S234 and S235 orders are entered
OK.Preferably, the width of the currently playing window start simultaneously at the height of the currently playing window and complete it is described gradually
Change process, usually, if the width reduces from the expansion of height, and amplitude is different, its respective fade rates is also different.Ability
Field technique personnel can realize such progressive formation with reference to prior art, and this has no effect on essence of the invention, and here is refused
Repeat.
Step S236 is finally entered, the broadcast mode of played advertisement is recovered to former play mode.Specifically, will be described
Target broadcast mode inversely changes into the initial play state, and correspondingly, the change process can close target broadcasting side
The advertisement of formula, then loads and plays the advertisement of initial play mode to realize.Preferably, this step can be adopted and institute
Stating the contrary mode of step S234 and step S235 is carried out, i.e., expand the width of the currently playing window with gradual manner
Degree, with the height that gradual manner reduces the currently playing window, will not be described here.
Fig. 3 illustrates first embodiment of the invention, and the control method that advertisement is played is controlled in a mobile device
Structural representation.In the present embodiment, the control device 5 of advertisement is played in a mobile device includes the first judgment means
51st, the first processing meanss 52, and the first shutoff device 56.Wherein, first judgment means 51 are used to judge whether
Change the trigger condition of broadcast mode, whether such as data for playing the advertisement have been loaded into can be with smooth playing
Ratio.
First processing meanss 52 are used for when there is the trigger condition, change the broadcasting side of the played advertisement
Formula, it is preferable that the played advertisement has an initial play mode, by this device, by the initial play state change
For a target broadcast mode.It is further preferred that the broadcasting area of the initial play mode is less, broadcasting form is simpler,
Play content less, consume system resource also less.Accordingly, the broadcasting area of the final broadcast mode is larger, plays
Form is relatively enriched, and broadcasting content is more, consumes system resource also more.Specifically, the change process can be closed and initially broadcast
The advertisement of mode is put, then loads and play the advertisement of target broadcast mode to realize, such as described initial play mode
Can be the small size text advertisement of a static state, its form is gif or jpeg forms, when it is determined that there is the trigger condition
When, then by the static state, slightly picture-text advertisement is closed, and loads one section of video or webpage based on HTML5, or plays one significantly
FLASH dynamic advertisings.It will be appreciated by those skilled in the art that the process for closing the initial ad broadcasting targeted advertisements can
To add smooth transitional effect, such as transition effect being fade-in fade-out, and the transitional effect of such as gradual change by prior art,
This has no effect on the essence of the present invention.
First shutoff device 56 is used to close the window for playing the advertisement.Specifically, it is determined that described be used for
Whether the advertisement played in the window of the advertisement finishes, if the advertisement has been finished, performs window
The operation of closing, those skilled in the art can with reference to prior art realize as effect, will not be described here.
It will be appreciated by those skilled in the art that in a change case of the present embodiment, this device can be omitted, i.e., not automatic
The window for playing the advertisement is closed, can so allow the advertisement to be played longer time, and root
According to the selection of user, the window is closed.If this device is not omitted, i.e., the described window for playing the advertisement is closed automatically
Close, then can lift Consumer's Experience, reduce dislike mood of the user to advertisement, those skilled in the art can be according to the actual requirements
Choose whether that, using above-mentioned change case, this has no effect on the essence of the present invention, will not be described here.
More specifically, first judgment means 51 include the 7th judgment means 513 and the second determining device 514, its
In, the 7th judgment means 513 are used to judge whether the condition of the change broadcast mode for pre-setting has been satisfied, ability
Field technique personnel understand that the condition for changing broadcast mode is set by various modes, and the mode that pre-sets includes,
User input is arranged, and such as user has carried out in advance global setting in the equipment for playing the advertisement, that is, stop 50 seconds
After can change advertisement broadcast mode, so after into flow process described in the present embodiment, be provided with by obtaining the overall situation
This step;For example input interface can be provided a user with the interface for loading the advertisement again, complete described Jing after user input
Pre-set.
In a change case, the set-up mode also includes, plays described for controlling the mobile device by described
The control system of advertisement is generated.Specifically, the control system is according to the playing environment of the advertisement, or the advertisement is sent out
The requirement of draper, is directly produced the condition of the change broadcast mode.
In another change case, the mode that pre-sets also includes, is obtained by Third party system.Specifically, institute
State the member system that Third party system can be that the control end of ad distribution business, or user are added, further, institute
The condition for stating change broadcast mode has been pre-saved in the Third party system, by sending request letter to the Third party system
Breath, and its feedback is received, so as to obtain the condition of the change broadcast mode.Those skilled in the art can be according to actual needs
More such change case are realized, this has no effect on the essence of the present invention, will not be described here.
Specifically, according to the difference of the condition of the change broadcast mode for pre-setting, judged accordingly.
Such as described condition is to start within 15 seconds to become big after initial ad appearance, then the triggering timing device control after the initial ad occurs,
When timing reaches 15 seconds, it is determined that the condition of the change broadcast mode for pre-setting has been satisfied.Again for example, the bar
For initial ad, each integral point starts to change play mode part, then when dividing and the second is zero, it is determined that described pre-set
Change broadcast mode condition be satisfied.Those skilled in the art can with reference to prior art realize it is more as sentence
Disconnected process, will not be described here.
Second determining device 514 is used for when the condition of the change broadcast mode for pre-setting has been satisfied, really
It is fixed to there is the trigger condition for changing broadcast mode.Further, the condition of the change broadcast mode that described device pre-sets is led to
Cross various modes to be set, the mode is arranged including user input;Also include being broadcast for controlling the mobile device by described
The control system for putting the advertisement is generated;Also include being obtained by Third party system.
First processing meanss 52 include second processing device 521, and specifically, the second processing device 521 is used for
The size of currently playing window is changed into a new window size.It is specifically, different according to the playing environment of the advertisement,
In different ways the size of currently playing window can be changed into a new window size, for example, can simply be entered
Row Pixel-level is amplified, i.e., source file and resolution ratio are constant, and directly size is amplified.Such benefit is not spend unnecessary
System resource, without loading new file, rapidly and efficiently, has the disadvantage without new content, and the change of size causes greatly definition
Reduction.Again for example, in a html page, the window can be completed by changing the sized labels of the broadcast window
The change of size.And in an embodiment that above-mentioned change window size is realized by window application, can also lead to
Setting window is crossed in the size of different time sections to realize the technical program.For instance, it is preferred that in a java program, can
With a newly-built canvas object, the size of the canvas object is the size of the new window.More specifically, the new window
Size meets certain condition, is greater than the size of the currently playing window, and for example in a maximum broadcasting set in advance
It is between window size and for example full frame.Further, the second processing device 521 include first reduce device 5211 and
First expansion instrument 5212, wherein, described first reduces device 5211 is used to reduce the currently playing window with gradual manner
Width, first expansion instrument 5212 is used for the height for expanding the currently playing window with gradual manner, it is preferable that institute
Stating the first diminution device 5211 and the first expansion instrument 5212 is synchronously carried out.Preferably, the width of the currently playing window
Start simultaneously at the height of the currently playing window and complete the progressive formation, usually, if the expansion of the width and height
The big amplitude that reduces is different, then its respective fade rates is also different.Those skilled in the art can realize this with reference to prior art
The progressive formation of sample, this has no effect on the essence of the present invention, will not be described here.
Fig. 4 illustrates first embodiment of the invention, and the advertisement broadcasting control that advertisement is played is controlled in a mobile device
The network topological diagram of system processed.Specifically, the advertisement playing control system is (below in order to express easily, referred to as:Control system
System) include mobile device 5, central server 4, wireless network and Third party system 3.Wherein, the mobile device 5 can be visited
The advertisement position safeguarded by one or more central servers 4 is asked, it will be appreciated by those skilled in the art that the mobile device 5 includes Fig. 4
Shown device, the central server 4 is used to safeguard content corresponding with the advertisement position that the wireless network to be used to provide
Communication channel between the mobile device 5 and the central server 4, and the mobile device 5 and the described 3rd is provided
Communication channel between method, system 3, the Third party system 3 is used to provide wide including one or more in webpage, the webpage
Accuse position.Wherein, the mobile device 5 can access the webpage provided by the Third party system 3.
Specifically, in the present embodiment, mobile device 5 described first plays the advertisement, next the mobile device 5
It is determined that there is the trigger condition for changing broadcast mode;It is if the judged result is negative, i.e., described for playing the advertisement
Condition be not satisfied, then the mobile device 5 does not make any process.
If the mobile device 5 determines there is the trigger condition for changing broadcast mode, the mobile device 5 changes described
The broadcast mode of played advertisement.Preferably, the played advertisement has an initial play mode, and the mobile device 5 leads to
This step is crossed, is a target broadcast mode by the initial play state change.It is further preferred that the initial play mode
Broadcasting area it is less, play form it is simpler, play content it is less, consume system resource it is also less.Accordingly, it is described most
The broadcasting area of whole broadcast mode is larger, and broadcasting form is relatively enriched, and broadcasting content is more, consumes system resource also more.Specifically
Then ground, the change process can load and play the wide of target broadcast mode with the advertisement of closing initial play mode
Accuse to realize, such as described initial play mode can be the small size text advertisement of a static state, its form is gif or jpeg
Form, when it is determined that there is the trigger condition, then by the static state, slightly picture-text advertisement is closed, and loads one section based on HTML5's
Video or webpage, or play a significantly FLASH dynamic advertisings.It will be appreciated by those skilled in the art that the closing is described initial wide
Accuse and play the transitional effect that the process of the targeted advertisements can be smoothed by prior art addition, the transition being for example fade-in fade-out
Effect, and the transitional effect of such as gradual change, this has no effect on the essence of the present invention.
Finally, it is preferable that after reproduction time meets, the mobile device 5 recovers the broadcast mode of played advertisement
To former play mode.It will be appreciated by those skilled in the art that this step is the reverse process of abovementioned steps, and specifically, i.e., described movement
The target broadcast mode is inversely changed into the initial play state by equipment 5, and correspondingly, the change process can be closed
The advertisement of target broadcast mode, then loads and plays the advertisement of initial play mode to realize.Those skilled in the art
The aforesaid respective process for describing and realizing this step is may be referred to, be will not be described here.
And in another change case of the present embodiment, judge described in the mobile device 5 for playing the advertisement
The step of whether condition has been satisfied includes that the mobile device 5 judges whether to receive the input letter of user's " confirming conversion "
The step of breath, it is preferable that this step includes a previous step, i.e., described mobile device 5 sends to user and confirms conversion inquiry
Information, specifically, the previous step can be complete by different modes with the software environment according to residing for the played advertisement
Into for example described played advertisement is located in the html page that Third party system 3 described in is provided, then can arrange one and be based on
Whether the inquiry session frame of Javascript, content is " to confirm to change play mode", and including button "Yes" and "No".So
Afterwards, when user makes corresponding selection according to the confirmation conversion inquiry message, " the confirmation transitional information " is issued.Enter
One step ground, if the mobile device 5 has been received by the input information of user's " confirming conversion ", it is determined that there is change broadcast mode
Trigger condition.
It will be appreciated by those skilled in the art that in different change case, multiple shiftings can be included in the control system
Dynamic equipment 5, multiple central servers 4, and multiple Third party systems 3, those skilled in the art can be according to actual need
Such change case is realized, be will not be described here.
The specific embodiment of the present invention is described above.It is to be appreciated that the invention is not limited in above-mentioned
Particular implementation, those skilled in the art can within the scope of the claims make various modifications or modification, this not shadow
Ring the flesh and blood of the present invention.
Claims (4)
1. it is a kind of to control the control method that advertisement is played in a mobile device, it is characterised in that to comprise the steps:
A. advertisement is commenced play out;
B. the trigger condition for changing broadcast mode is judged whether;Wherein, " confirm to turn it is first determined whether receiving user
Change " input information, if receiving the input information of user's " confirm conversion ", it is determined that there is the triggering bar for changing broadcast mode
Part;
If c. there is the trigger condition, the width of currently playing window is first reduced with gradual manner, then with gradual manner expansion
The height of the currently playing window;
D. the broadcast mode of played advertisement is recovered to former play mode;
Step b comprises the steps:
B1 '. whether the condition of the change broadcast mode that judgement pre-sets has been satisfied;
B2 ' if. the condition of the change broadcast mode for pre-setting has been satisfied, it is determined that exists and changes broadcast mode
Trigger condition;
The condition for changing broadcast mode is set in the following way:
- user has carried out in advance global setting in the equipment for playing the advertisement, when the change pre-set into judgement is broadcast
The bar for obtaining the change broadcast mode is set by obtaining the overall situation after the step of whether condition for putting mode has been satisfied
Part;
- the condition for changing broadcast mode is pre-saved in Third party system, by sending request letter to the Third party system
Breath, and its feedback is received, so as to obtain the condition of the change broadcast mode.
2. control method according to claim 1, it is characterised in that the change broadcast mode that the step pre-sets
Condition by it is following any one be set:
- user input is arranged;
- the control system for controlling the mobile device broadcasting advertisement is generated;Or,
- obtained by Third party system.
3. it is a kind of to control the control device that advertisement is played in a mobile device, it is characterised in that to include for performing following steps
Following device:
First playing device, it is used to play advertisement;
First judgment means, it is used for the trigger condition for judging whether to change broadcast mode;
First judgment means include the second judgment means and the first determining device, and second judgment means are for judgement
The no input information for receiving user's " confirming conversion ", first determining device is used to receive the defeated of user's " confirming conversion "
Determine there is the trigger condition for changing broadcast mode when entering information;
First processing meanss, it is used to change the broadcast mode of the advertisement when there is the trigger condition;
First processing meanss include second processing device, and it is used to for the size of the currently playing window to be changed to one
New window size;
The second processing device includes that first reduces device and the first expansion instrument, and described first reduces device is used for gradual change
Mode reduces the width of currently playing window, and first expansion instrument is used to expand the currently playing window with gradual manner
Height, wherein, it is described first diminution device is performed serially with the first expansion instrument;
3rd processing meanss, it is used to recover the broadcast mode of played advertisement to former play mode;
First judgment means include:
7th judgment means, it is used to judge whether the condition of the change broadcast mode for pre-setting has been satisfied;
Second determining device, it is used to determine exist when the condition of the change broadcast mode for pre-setting has been satisfied
Change the trigger condition of broadcast mode;
The condition for changing broadcast mode is set in the following way:
- user has carried out in advance global setting in the equipment for playing the advertisement, when the change pre-set into judgement is broadcast
The bar for obtaining the change broadcast mode is set by obtaining the overall situation after the step of whether condition for putting mode has been satisfied
Part;
- the condition for changing broadcast mode is pre-saved in Third party system, by sending request letter to the Third party system
Breath, and its feedback is received, so as to obtain the condition of the change broadcast mode.
4. control device according to claim 3, it is characterised in that the condition of the change broadcast mode for pre-setting
By it is following any one be set:
- user input is arranged;
- the control system for controlling the mobile device broadcasting advertisement is generated;Or,
- obtained by Third party system.
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CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术(北京)股份有限公司 | The corresponding article advertisement broadcast method of video and system |
CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术(北京)股份有限公司 | Method and device for generating playing strategy |
CN103713921B (en) * | 2013-12-06 | 2018-08-10 | 乐视网信息技术(北京)股份有限公司 | A kind of document play-back method and electronic equipment |
CN104822072B (en) * | 2014-04-25 | 2018-11-06 | 腾讯科技(北京)有限公司 | The control method for playing back and play system and client and server of pushing video |
CN105872853A (en) * | 2016-05-27 | 2016-08-17 | 乐视控股(北京)有限公司 | Polling control method, device and system |
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CN101098344A (en) * | 2007-07-23 | 2008-01-02 | 王文钢 | Video advertisement exhibiting method |
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