CN102638482B - Method and device for controlling advisement playing in mobile device - Google Patents
Method and device for controlling advisement playing in mobile device Download PDFInfo
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Abstract
The invention provides a method for controlling advisement playing in a mobile device. The method comprises the steps of: a, starting playing advisement; b, judging whether a trigger condition of changing a playing mode exists or not; and c, if the trigger condition exists, changing the playing mode of the played advisement. The invention also provides a device for controlling advisement playing in the mobile device. According to the invention, display mode, size and content of the advisement in the mobile device are changed according to a preset condition, so that the mobile advisement can be played according to an optimal playing condition, and the content of the advisement is enriched, thus the user experience and the advertising effect are simultaneously achieved.
Description
Technical Field
The present invention relates to an information distribution control system, and more particularly, to an advertisement information distribution system, and more particularly, to a control method and a corresponding control device for changing an advertisement playing mode according to a determination result in an information distribution control system.
Background
With the rapid development of mobile device technology, mobile advertisements are favored by more and more advertisers. The mobile device has the advantages of strong portability, high use frequency, convenience and quickness in surfing the internet and the like, and particularly provides more opportunities for advertisement publishers to publish and play advertisements under the condition that mobile phones and mobile phones surf the internet very widely.
While enjoying the portability of mobile devices, however,
advertisers are always unable to avoid the problem of a mobile device screen that is too small. Generally, the advertisement content only occupies a small part of the whole display screen, otherwise, the user experience is reduced, and even the advertisement is adversely affected and contradicted. However, if the display size and content of the advertisement are further reduced on the display screen of the mobile device which is not large enough, the information transmitted by the advertisement is too little, and a satisfactory advertisement effect is difficult to achieve. Therefore, the invention aims to solve the problem of how to deliver the advertisement which gives consideration to both the user experience and the display size in the small-size display screen of the mobile device.
Disclosure of Invention
In view of the defects in the prior art, an object of the present invention is to provide a control method for controlling advertisement playing in a mobile device and a corresponding control apparatus.
According to an aspect of the present invention, there is provided a control method for controlling advertisement playing in a mobile device, comprising the steps of: a. starting to play the advertisement; b. judging whether a trigger condition for changing the playing mode exists; and c, if the trigger condition exists, changing the playing mode of the played advertisement.
According to another aspect of the present invention, there is also provided a control apparatus for controlling advertisement playing in a mobile device, including: the first playing device is used for playing the advertisement; first judging means for judging whether or not there is a trigger condition for changing the playback mode; and the first processing device is used for changing the playing mode of the played advertisement when the trigger condition exists.
According to the invention, the display mode, the size, the content and the like of the advertisement in the mobile equipment are changed according to the preset conditions, so that the mobile advertisement is played according to the optimal conditions capable of being played, the advertisement content is enriched, and the user experience and the advertisement effect are considered.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments with reference to the following drawings:
fig. 1 shows a flowchart of a control method for controlling advertisement playback in a mobile device according to a first embodiment of the present invention;
fig. 2 shows a flowchart of a control method for controlling advertisement playback in a mobile device according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram illustrating a control method for controlling advertisement playback in a mobile device according to a first embodiment of the present invention; and
fig. 4 shows a network topology of an advertisement playing control system for controlling advertisement playing in a mobile device according to a first embodiment of the present invention.
Detailed Description
Specifically, those skilled in the art understand that, in order to enhance the interest of the mobile advertisement and increase the attention of the user, the control method and the control device provided by the present invention process the displayed advertisement content and change the playing mode of the advertisement content for playing, thereby forming the mobile advertisement with dynamic feeling and according with the aesthetic concept of the user.
Specifically, fig. 1 shows a flowchart of a control method of controlling advertisement playback in a mobile device according to a first embodiment of the present invention. Step S101 is executed first to start playing the advertisement. Those skilled in the art will appreciate that preferably an advertisement playing control system (e.g., the background server 4 in fig. 4) sends data corresponding to a mobile advertisement to a mobile device, which plays the advertisement accordingly. Preferably, the mobile advertisement is played by the control device provided by the present invention, and less preferably, it is played by a playing device built in the mobile device. For example, when the data corresponding to the mobile advertisement corresponds to a web page, the playing device may be a web browser, and for example, when the data belongs to a video file, the playing device may be a video player. Those skilled in the art can implement the steps in combination with the prior art and the above embodiments, which are not described herein in detail.
Further, step S102 is entered: and judging whether a trigger condition for changing the playing mode exists or not. Further, those skilled in the art understand that, preferably, whether the playing mode of the mobile advertisement needs to be changed according to the control method provided by the present invention is determined by some preset conditions. For example, a certain time is reached as the trigger condition, and further, those skilled in the art may implement this step by combining the following fig. 2 and fig. 3, which is not described herein again.
Then, step S103 is executed: and if the trigger condition exists, changing the playing mode of the played advertisement. If the determination result in the step S102 is positive, step S103 is entered, otherwise, the process is ended, which is not described herein. This step can be implemented in various ways, for example, the playing mode can be changed from full screen to a window, or vice versa, which does not affect the essence of the present invention. Further, those skilled in the art can implement the step with reference to fig. 2 and fig. 3, which are described below, and are not described herein again.
Finally, the process proceeds to step S104: and restoring the playing mode of the played advertisement to the original playing mode. After playing the advertisement in the new way for a period of time through step S103, preferably, in this embodiment, the playing mode is restored to the original playing way again. Those skilled in the art understand that this step can be performed in the reverse manner with reference to step S103, which is not described herein.
Fig. 2 shows a flowchart of a control method for controlling advertisement playback in a mobile device according to a second embodiment of the present invention. Specifically, in this embodiment, step S230 is first executed, and this step is the same as step S101 described above, and those skilled in the art can refer to step S101 to implement this step, which is not described herein again.
Step S231 is then entered to determine whether a preset condition for changing the playback mode has been satisfied. Specifically, according to the difference of the preset conditions for changing the playing manner in step S230, a corresponding judgment is made. For example, if the condition is that the initial advertisement starts to increase in size 15 seconds after the initial advertisement appears, the timer control is triggered after the initial advertisement appears, and when the time reaches 15 seconds, it is determined that the preset condition for changing the playing mode is satisfied. For another example, if the condition is that the play mode is changed every hour of the initial advertisement, it is determined that the preset condition for changing the play mode is satisfied when minutes and seconds are both zero. Those skilled in the art can implement more such determination procedures in combination with the prior art, and will not be described herein.
Further, if the determination result in the step S231 is affirmative, that is, the preset condition for changing the playing manner is already satisfied, then the process proceeds to a step S233; if the determination result in the step S231 is negative, that is, the preset condition for changing the playing manner is not satisfied, the process is ended.
Further, if the preset condition for changing the playing manner has been satisfied, step S233 is entered to obtain a new window size, specifically, the new window size satisfies a certain condition, more specifically, the condition may be a size larger than the current playing window, the condition may also be between a preset maximum playing window size, and the condition may also be a full screen. Those skilled in the art can implement the determination and limitation of the above conditions by combining the prior art, and will not be described herein again.
Step S234 is entered to gradually narrow the width of the current playing window, and step S235 is executed to gradually expand the height of the current playing window. Preferably, the steps S234 and S235 are performed sequentially. Preferably, the width of the current playing window and the height of the current playing window start and complete the gradual change process at the same time, and generally, if the width and the height are different in expansion and contraction, their respective gradual change rates are also different. Those skilled in the art can implement such a gradual change process in combination with the prior art, which does not affect the essence of the present invention and will not be described herein.
Finally, step S236 is entered, and the playing mode of the played advertisement is restored to the original playing mode. Specifically, the target playing manner is reversely changed to the initial playing state, and accordingly, the advertisement of the target playing manner can be closed in the changing process, and then the advertisement of the initial playing manner is loaded and played. Preferably, this step may be performed in a manner opposite to the manner of step S234 and step S235, that is, the width of the current playing window is enlarged in a gradual manner, and the height of the current playing window is reduced in a gradual manner, which is not described herein again.
Fig. 3 is a schematic structural diagram illustrating a control method for controlling advertisement playing in a mobile device according to a first embodiment of the present invention. In this embodiment, the control device 5 for playing advertisement in mobile device includes a first judging device 51, a first processing device 52, and a first closing device 56. The first determining device 51 is configured to determine whether there is a trigger condition for changing a playing manner, for example, whether data for playing the advertisement is loaded to a ratio at which smooth playing is possible.
The first processing device 52 is configured to change the playing mode of the played advertisement when the trigger condition exists, preferably, the played advertisement has an initial playing mode, and the initial playing state is changed to a target playing mode by the device. Further preferably, the initial playing mode has a smaller playing area, a simpler playing mode, less playing contents and less system resource consumption. Correspondingly, the playing area of the final playing mode is large, the playing mode is rich, the playing content is more, and the consumption of system resources is more. Specifically, the changing process may be implemented by closing the advertisement in the initial playing mode, and then loading and playing the advertisement in the target playing mode, for example, the initial playing mode may be a static small-format static image-text advertisement in gif or jpeg format, and when it is determined that the trigger condition exists, the static small-format image-text advertisement is closed, a section of video or web page based on HTML5 is loaded, or a large-format FLASH dynamic advertisement is played. It is understood by those skilled in the art that the process of closing the initial advertisement to play the target advertisement can add smooth transition effects, such as fade-in and fade-out transition effects, and gradual transition effects, through the prior art, which does not affect the essence of the present invention.
The first closing means 56 is used for closing the window for playing the advertisement. Specifically, it is determined whether the advertisement in the window for playing the advertisement is played completely, and if the advertisement is played completely, the operation of closing the window is executed.
It will be appreciated by those skilled in the art that in a variation of this embodiment, the apparatus may be omitted, i.e. the window for playing the advertisement is not automatically closed, which may allow the advertisement to be played for a longer period of time, and the window is closed according to the user's selection. If the device is not omitted, that is, the window for playing the advertisement is automatically closed, the user experience can be improved, the counterintuitive mood of the user to the advertisement is reduced, and a person skilled in the art can select whether to adopt the above variation according to the actual requirement, which does not affect the essence of the invention and is not described herein again.
More specifically, the first determining device 51 includes a seventh determining device 513 and a second determining device 514, where the seventh determining device 513 is configured to determine whether a preset condition for changing the playing manner has been met, and those skilled in the art understand that the preset condition for changing the playing manner is set in various manners, where the preset manner includes user input setting, for example, a user performs global setting in advance in the device for playing the advertisement, that is, the playing manner of the advertisement can be changed after staying for 50 seconds, so that after the flow described in this embodiment is entered, this step is completed by obtaining the global setting; for another example, the preset may be completed after the user inputs the input interface provided to the user at the interface where the advertisement is loaded.
In a variation, the setting mode further includes generating, by the control system for controlling the mobile device to play the advertisement. Specifically, the control system directly generates the condition for changing the playing mode according to the playing environment of the advertisement or the requirement of the publisher of the advertisement.
In another variation, the presetting mode further includes obtaining through a third-party system. Specifically, the third-party system may be a control terminal of an advertisement publisher, or may be a member system joined by a user, and further, the condition for changing the playing manner is stored in the third-party system in advance, and the condition for changing the playing manner is acquired by sending request information to the third-party system and receiving feedback from the third-party system. Those skilled in the art can implement more such variations according to actual needs, which do not affect the essence of the present invention and are not described herein.
Specifically, according to the difference of the preset conditions for changing the playing mode, corresponding judgment is performed. For example, if the condition is that the initial advertisement starts to increase in size 15 seconds after the initial advertisement appears, the timer control is triggered after the initial advertisement appears, and when the time reaches 15 seconds, it is determined that the preset condition for changing the playing mode is satisfied. For another example, if the condition is that the play mode is changed every hour of the initial advertisement, it is determined that the preset condition for changing the play mode is satisfied when minutes and seconds are both zero. Those skilled in the art can implement more such determination procedures in combination with the prior art, and will not be described herein.
The second determining means 514 is used for determining that a trigger condition for changing the playing manner exists when the preset condition for changing the playing manner has been satisfied. Further, the condition for changing the playing mode, which is preset by the apparatus, is set by various modes, including user input setting; further comprising generating, by the control system for controlling the mobile device to play the advertisement; further comprising obtaining by a third party system.
The first processing means 52 comprises a second processing means 521, specifically, the second processing means 521 is configured to change the size of the currently playing window to a new window size. Specifically, according to different playing environments of the advertisement, the size of the current playing window may be changed to a new window size in different ways, for example, pixel-level amplification may be performed simply, that is, the size of the source file and the resolution are directly amplified without changing. The method has the advantages of not consuming redundant system resources, not loading new files, being fast and efficient, and having the defects of no new content and reduced definition caused by the enlargement of the size. For another example, in an HTML page, the change of the window size can be accomplished by changing the size tab of the play window. In an embodiment of implementing the above changing of the window size through a window application, the technical solution may also be implemented by setting sizes of the window in different time periods. For example, preferably, in a java program, a canvas object can be newly created, and the size of the canvas object is the size of the new window. More specifically, the new window size satisfies a condition, such as being larger than the size of the current playback window, such as being between a preset maximum playback window size, such as being full-screen. Further, the second processing means 521 includes a first reducing means 5211 and a first enlarging means 5212, wherein the first reducing means 5211 is configured to reduce the width of the current playing window in a gradual manner, the first enlarging means 5212 is configured to enlarge the height of the current playing window in a gradual manner, and preferably, the first reducing means 5211 and the first enlarging means 5212 are synchronized. Preferably, the width of the current playing window and the height of the current playing window start and complete the gradual change process at the same time, and generally, if the width and the height are different in expansion and contraction, their respective gradual change rates are also different. Those skilled in the art can implement such a gradual change process in combination with the prior art, which does not affect the essence of the present invention and will not be described herein.
Fig. 4 shows a network topology of an advertisement playing control system for controlling advertisement playing in a mobile device according to a first embodiment of the present invention. Specifically, the advertisement playing control system (hereinafter, for convenience of description, simply referred to as a control system) includes a mobile device 5, a central server 4, a wireless network, and a third-party system 3. Wherein the mobile device 5 has access to an ad slot maintained by one or more central servers 4, it will be understood by those skilled in the art that the mobile device 5 comprises the apparatus shown in fig. 4, the central server 4 is configured to maintain content corresponding to the ad slot, the wireless network is configured to provide a communication channel between the mobile device 5 and the central server 4, and a communication channel between the mobile device 5 and the third-party system 3, and the third-party system 3 is configured to provide a web page including one or more ad slots therein. Wherein the mobile device 5 may access a web page provided by the third party system 3.
Specifically, in this embodiment, first, the mobile device 5 plays the advertisement, and then, the mobile device 5 determines that a trigger condition for changing a playing mode exists; if the result of the determination is negative, that is, the condition for playing the advertisement is not satisfied, the mobile device 5 does not perform any processing.
If the mobile device 5 determines that a trigger condition for changing the playing mode exists, the mobile device 5 changes the playing mode of the played advertisement. Preferably, the played advertisement has an initial playing mode, and the mobile device 5 changes the initial playing state to a target playing mode through this step. Further preferably, the initial playing mode has a smaller playing area, a simpler playing mode, less playing contents and less system resource consumption. Correspondingly, the playing area of the final playing mode is large, the playing mode is rich, the playing content is more, and the consumption of system resources is more. Specifically, the changing process may be implemented by closing the advertisement in the initial playing mode, and then loading and playing the advertisement in the target playing mode, for example, the initial playing mode may be a static small-format static image-text advertisement in gif or jpeg format, and when it is determined that the trigger condition exists, the static small-format image-text advertisement is closed, a section of video or web page based on HTML5 is loaded, or a large-format FLASH dynamic advertisement is played. It is understood by those skilled in the art that the process of closing the initial advertisement to play the target advertisement can add smooth transition effects, such as fade-in and fade-out transition effects, and gradual transition effects, through the prior art, which does not affect the essence of the present invention.
Finally, preferably, after the playing time is met, the mobile device 5 restores the playing mode of the played advertisement to the original playing mode. Those skilled in the art will understand that this step is a reverse process of the foregoing step, specifically, the mobile device 5 reversely changes the target playing manner to the initial playing state, and accordingly, the change process may be implemented by closing the advertisement of the target playing manner and then loading and playing the advertisement of the initial playing manner. Those skilled in the art can refer to the foregoing description to implement the corresponding process of this step, which is not described herein in detail.
In another variation of this embodiment, the step of determining whether the condition for playing the advertisement has been met by the mobile device 5 includes a step of determining whether an input message of "confirm conversion" is received by the user by the mobile device 5, and this step preferably includes a pre-step of sending a query message for confirming conversion to the user by the mobile device 5, and specifically, this pre-step may be performed in different ways according to the software environment in which the played advertisement is located, for example, the played advertisement is located in an HTML page provided by the third-party system 3, a query dialog box based on Javascript may be set, and the content is "confirm conversion play mode? ", and includes the buttons" yes "and" no ". Then, when the user makes a corresponding selection based on the confirmation conversion inquiry information, the "confirmation conversion information" is issued. Further, if the mobile device 5 has received the input information of "confirm switch" from the user, it is determined that a trigger condition for changing the playback mode exists.
Those skilled in the art understand that, in different variations, the control system may include a plurality of the mobile devices 5, a plurality of the central servers 4, and a plurality of the third-party systems 3, and those skilled in the art may implement such variations according to actual needs, which is not described herein again.
The foregoing description of specific embodiments of the present invention has been presented. It is to be understood that the present invention is not limited to the specific embodiments described above, and that various changes and modifications may be made by one skilled in the art within the scope of the appended claims without departing from the spirit of the invention.
Claims (4)
1. A control method for controlling advertisement playing in mobile equipment is characterized by comprising the following steps:
a. starting to play the advertisement;
b. judging whether a trigger condition for changing the playing mode exists; firstly, judging whether input information of 'confirm conversion' of a user is received, and if the input information of 'confirm conversion' of the user is received, determining that a trigger condition for changing a playing mode exists;
c. if the triggering condition exists, reducing the width of the current playing window in a gradual change mode, and then expanding the height of the current playing window in a gradual change mode;
d. restoring the playing mode of the played advertisement to the original playing mode;
the step b comprises the following steps:
b 1', judging whether the preset condition for changing the playing mode is satisfied;
b 2' if the preset condition for changing the playing mode is satisfied, determining that a trigger condition for changing the playing mode exists;
the condition for changing the playback mode is set as follows:
-the user has previously made a global setting in the device playing said advertisement, the condition for changing the playing mode being obtained by obtaining the global setting upon entering the step of determining whether the previously set condition for changing the playing mode has been fulfilled;
the conditions for changing the playing mode are pre-stored in a third-party system, and the conditions for changing the playing mode are obtained by sending request information to the third-party system and receiving feedback of the request information.
2. The control method according to claim 1, wherein the condition for changing the playback manner set in advance by the step is set by any one of:
-a user input setting;
-a control system generation for controlling a mobile device to play the advertisement; or,
-acquisition by a third party system.
3. A control apparatus for controlling advertisement playing in a mobile device, comprising the following means for performing the following steps:
the first playing device is used for playing the advertisement;
first judging means for judging whether or not there is a trigger condition for changing the playback mode;
the first judging device comprises a second judging device and a first determining device, the second judging device is used for judging whether input information of user 'confirmation conversion' is received, and the first determining device is used for determining that a trigger condition for changing the playing mode exists when the input information of user 'confirmation conversion' is received;
the first processing device is used for changing the playing mode of the advertisement when the trigger condition exists;
the first processing means comprises second processing means for changing the size of the currently playing window to a new window size;
the second processing means comprises first reducing means for reducing the width of the current playing window in a gradual manner and first enlarging means for enlarging the height of the current playing window in a gradual manner, wherein the first reducing means and the first enlarging means are sequentially executed;
the third processing device is used for recovering the playing mode of the played advertisement to the original playing mode;
the first judgment means includes:
seventh judging means for judging whether a preset condition for changing the playback manner has been satisfied;
second determining means for determining that there is a trigger condition for changing the playback manner when the preset condition for changing the playback manner has been satisfied;
the condition for changing the playback mode is set as follows:
-the user has previously made a global setting in the device playing said advertisement, the condition for changing the playing mode being obtained by obtaining the global setting upon entering the step of determining whether the previously set condition for changing the playing mode has been fulfilled;
the conditions for changing the playing mode are pre-stored in a third-party system, and the conditions for changing the playing mode are obtained by sending request information to the third-party system and receiving feedback of the request information.
4. The control apparatus according to claim 3, wherein the preset condition for changing the playback manner is set by any one of:
-a user input setting;
-a control system generation for controlling a mobile device to play the advertisement; or,
-acquisition by a third party system.
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| CN201110038026.1A CN102638482B (en) | 2011-02-15 | 2011-02-15 | Method and device for controlling advisement playing in mobile device |
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| CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术（北京）股份有限公司 | The corresponding article advertisement broadcast method of video and system |
| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
| CN103713921B (en) * | 2013-12-06 | 2018-08-10 | 乐视网信息技术（北京）股份有限公司 | A kind of document play-back method and electronic equipment |
| CN104822072B (en) * | 2014-04-25 | 2018-11-06 | 腾讯科技（北京）有限公司 | The control method for playing back and play system and client and server of pushing video |
| CN105872853A (en) * | 2016-05-27 | 2016-08-17 | 乐视控股（北京）有限公司 | Polling control method, device and system |
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| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| CN101951441A (en) * | 2010-09-16 | 2011-01-19 | 中国联合网络通信集团有限公司 | Mobile telephone advertisement delivery method and equipment |
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| US8850365B2 (en) * | 2009-02-27 | 2014-09-30 | Blackberry Limited | Method and handheld electronic device for triggering advertising on a display screen |
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| CN101098344A (en) * | 2007-07-23 | 2008-01-02 | 王文钢 | Video advertisement exhibiting method |
| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| CN101951441A (en) * | 2010-09-16 | 2011-01-19 | 中国联合网络通信集团有限公司 | Mobile telephone advertisement delivery method and equipment |
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