CN102638485B

CN102638485B - A kind of control method and system for playing advertisement in a mobile device

Info

Publication number: CN102638485B
Application number: CN201110038515.7A
Authority: CN
Inventors: 马良骏
Original assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Current assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date: 2011-02-15
Filing date: 2011-02-15
Publication date: 2018-06-05
Anticipated expiration: 2031-02-15
Also published as: CN102638485A

Abstract

The present invention provides the control method for playing advertisement in a mobile device, including step：A. the trigger condition of change broadcast mode is judged whether；If b. there are the trigger condition, change the broadcast mode of the played advertisement.The present invention passes through the judgement to preset condition, in time change display mode and size, content of advertisement in a mobile device etc., so that advertisement is shown in the form of relatively simple and reduced size in a mobile device under normal circumstances, and when condition is achieved, change its display mode to be allowed to embody more abundant ad content with large-size, so as to reach taking into account for user experience and advertising results.

Description

A kind of control method and system for playing advertisement in a mobile device

Technical field

The present invention relates to information issuing control systems, especially advertisement information distribution system, and in particular, to information is issued The control method of advertisement broadcast mode and corresponding control device are changed according to judging result in control system.

Background technology

With the high speed development of mobile device technology, more and more advertisers launch mobile equipment as new advertisement Field.Mobile equipment has the advantages such as portability is strong, usage frequency is high, online is convenient and efficient, especially on mobile phone and mobile phone In the case that net is popularized very much, mobile equipment suspected of advertisement putting person without providing more ad distributions and the chance of broadcasting.

However, while mobile portable devices are enjoyed, it is too small that advertiser but can not avoid mobile device screen always The problem of.General advertisement content only accounts for the sub-fraction of entire display screen, otherwise user experience can be caused to reduce, even Harmful effect and resentment are generated to advertisement.But further reduce the aobvious of advertisement on this little mobile device display screen Show size and content, then the information that advertisement can transfer is again very few, it is difficult to reach satisfactory advertising results.Therefore, this hair It is bright to solve the problems, such as how the advertisement for taking into account user experience and display size is launched in the small size display screen of mobile equipment.

The content of the invention

For in the prior art the defects of, the object of the present invention is to provide in a mobile device play advertisement control method And corresponding control device.

According to an aspect of the present invention, the control method for playing advertisement in a mobile device is provided, including step：A. sentence The disconnected trigger condition with the presence or absence of change broadcast mode；If b. change the played advertisement there are the trigger condition Broadcast mode.

According to another aspect of the present invention, the control device that advertisement is played in mobile equipment is additionally provided in, including：A. One judgment means are used to judge whether the trigger condition for changing broadcast mode；B. first changes device, is used to work as and deposit In the trigger condition, change the broadcast mode of the played advertisement.

According to a further aspect of the invention, a kind of control system for playing advertisement in a mobile device, feature are provided It is, including：Multiple mobile equipment, each mobile equipment can access safeguarded by one or more central servers it is wide Accuse position；One or more central servers, for safeguarding content corresponding with the advertisement position；Wireless network, for providing State the communication channel between mobile equipment and the central server.

The present invention by the judgement to preset condition, in time change advertisement in a mobile device display mode and Size, content etc. so that advertisement is shown in the form of relatively simple and reduced size in a mobile device under normal circumstances, and in item When part is achieved, change its display mode and be allowed to embody more abundant ad content with large-size, so as to reach user's body It tests and is taken into account with advertising results.

Description of the drawings

Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, other feature of the invention, Objects and advantages will become more apparent upon：

Fig. 1 shows first embodiment according to the present invention, plays the flow of the control method of advertisement in a mobile device Figure；

Fig. 2 is shown according to the second embodiment of the present invention, plays the flow of the control method of advertisement in a mobile device Figure；

According to the third embodiment of the invention Fig. 3 is shown, play the flow of the control method of advertisement in a mobile device Figure；

Fig. 4 is shown according to the fourth embodiment of the invention, plays the structure of the control device of advertisement in a mobile device Schematic diagram；

Fig. 5 is shown according to the fifth embodiment of the invention, plays the structure of the control device of advertisement in a mobile device Schematic diagram；And

Fig. 6 is shown according to the sixth embodiment of the invention, plays the network of the control system of advertisement in a mobile device Topological diagram.

Specific embodiment

The present invention is broadly divided into two big steps, i.e.,：Change advertisement broadcast mode in mobile equipment it is first determined whether existing Trigger condition (such as play whether the data of the advertisement have been loaded into can be with the ratio of smooth playing), Ran Houruo There are the trigger condition, then pony spread (such as is changed into large scale by the broadcast mode for changing the played advertisement Advertisement).

Fig. 1 shows first embodiment according to the present invention, plays the flow of the control method of advertisement in a mobile device Figure.Specifically, in the present embodiment, step S210 is first carried out, judge to play the advertisement condition whether by Meet.Specifically, it is described to include various technical conditions and additional conditions for playing the condition of the advertisement.This field skill Art personnel understand that the technical conditions are that the most basic objective technique that the advertisement can be technically played requires, example Software platform, hardware platform, overhead and the ad data loading capacity of the broadcasting of such as described advertisement.More specifically, this Field technology personnel can realize that above-mentioned deterministic process, such as an advertiser are thrown in a movement equipment by various technological means Put advertisement, and the broadcast request of the advertisement movement equipment need to install a FLASH playout softwares, then it can be by traveling through the movement Software installation list determines whether there is the playout software so as to be judged in equipment；In another example the advertisement request system spare Free memory at least needs 20M, then can obtain current memory service condition by inquiry system information table is judged.Into one Step ground, if it will be appreciated by those skilled in the art that the mobile equipment of user meets HTML5 specifications, such as be equipped with and support HTML5's Browser then can directly realize control method provided by the invention and corresponding control system on the mobile device.This Field technology personnel can combine the prior art and realize similar embodiment, and it will not be described here.

And the additional conditions are the additional requirements unrelated with objective technique requirement by artificially setting, it is preferable that The additional conditions are set by ad distribution business, but can be by user intervention on judgement.Such as the additional conditions can be User presets the time in the ad distribution page residence time when user stops in the ad distribution page more than certain Afterwards, it is yes to determine judging result；In another example the additional conditions can also be that the agreement of user plays feedback, i.e., when user sends When agreeing to play the information of advertisement, it be yes to determine judging result, sends and broadcasts in another example the additional conditions can be user's active The request of advertisement is put, it will not be described here.Those skilled in the art can combine actual conditions set other technical conditions and Additional conditions, this has no effect on the essence of the present invention, and it will not be described here.

Further, if the judging result of the step S210 is affirmative, i.e., the described item for being used to play the advertisement Part has been satisfied, then next enters step S211；It is if the judging result of the step S210 is negative, i.e., described to be used for The condition for playing the advertisement is not satisfied, then terminates this flow.

Wherein, by performing the step S211, determine there is the trigger condition for changing broadcast mode.Specifically, ability Field technique personnel understand that this step will be described in the presence of the information realization for playing the trigger condition to shift gears by sending, and has more Body, the sending object can be issued the background system of the advertisement or be pre-loaded into the application of mobile equipment, This has no effect on the essence of the present invention, and it will not be described here.

Next S212 is entered step, changes the broadcast mode of the played advertisement.Preferably, the played advertisement It is a target broadcast mode by the initial play state change by this step with an initial play mode.It is further excellent Selection of land, the broadcasting area of the initial play mode is smaller, and broadcasting form is simpler, and broadcasting content is less, consumes system resource Also it is less.Correspondingly, the broadcasting area of the final broadcast mode is larger, plays form and relatively enriches, broadcasting content is more, disappears It is also more to consume system resource.Specifically, the change process can close the advertisement of initial play mode, then load simultaneously The advertisement for playing target broadcast mode realizes, such as the initial play mode can be that a static small size text is wide It accuses, form is gif or jpeg forms, when determining there are during the trigger condition, then by static state slightly picture-text advertisement closing, It loads and plays a significantly FLASH dynamic advertisings.It will be appreciated by those skilled in the art that described close described in the initial ad broadcasting The process of targeted advertisements can add in smooth transitional effect, such as the transition effect being fade-in fade-out, and example by the prior art Such as the transitional effect of gradual change, this has no effect on the essence of the present invention.

Step S213 is finally entered, the broadcast mode of played advertisement is recovered to former play mode.People in the art Member understands that this step is the reverse process of the step S212, specifically, i.e., the target broadcast mode is inversely changed into institute Initial play state is stated, correspondingly, the change process can close the advertisement of target broadcast mode, then load and broadcast The advertisement of initial play mode is put to realize.This step is realized in the description that those skilled in the art may be referred to the step S212 Respective process, it will not be described here.

It will be appreciated by those skilled in the art that in a change case of the present embodiment, it is described to judge to play the advertisement Condition the step of whether being satisfied include step " judge the preset broadcasting size of the played advertisement with it is currently playing The size of window whether there is difference ", specifically, the ruler of the currently playing window of the played advertisement is obtained first It is very little, if such as the window that plays out is in the html page, the broadcasting window is inquired about from the HTML code of the webpage The sized labels of mouth, and obtain respective value.Then the numerical value and the preset size of the played advertisement are subtracted Computing determines the preset broadcasting size of the played advertisement and currently playing window if being zero if the result for subtracting computing The size of mouth is there is no difference, if the result on the contrary is not zero, it is determined that have differences.Further, in corresponding institute It states in step S211, if the preset broadcasting size and the size of currently playing window of the played advertisement have differences, really It is fixed to there is the trigger condition for changing broadcast mode.

And in another change case of the present embodiment, it is described judgement for play the advertisement condition whether by The step of the step of meeting, comprises determining whether to receive the input information of user's " confirming conversion ", it is preferable that this step includes One previous step sends to user and confirms conversion inquiry message, specifically, which can be played according to described Software environment residing for advertisement and completed by different modes, such as the played advertisement is located in a html page, then The one inquiry session frame based on Javascript can be set, and content is " whether to confirm conversion play mode", and including button "Yes" and "No".Then, it is described " to confirm conversion letter when user converts inquiry message according to the confirmation makes corresponding selection Breath " is issued.Further, in the corresponding step S211, if having received the input letter of user's " confirming conversion " Breath, it is determined that there is the trigger condition for changing broadcast mode.

Further, it will be appreciated by those skilled in the art that preferably, can be regarded in above-mentioned steps S212 by playing one The mode of frequency file realizes the process for the broadcast mode for changing the played advertisement, i.e., before the broadcast mode is changed A kind of video file of form (such as small video window) is played, and a kind of form is played after the broadcast mode is changed The video file of (such as big video window).Less preferably, institute is changed by playing the page (webpage) based on HTML5 to realize The process of the broadcast mode of played advertisement is stated, i.e., plays a kind of smaller webpage of size before the broadcast mode is changed, And broadcasting size is relatively large after the broadcast mode is changed or the video file of size is determined according to pre-defined rule.Again Further, those skilled in the art are appreciated that with reference to the prior art and above-described embodiment can also pass through HTML4.X+ The technical solution of Flash realizes above-mentioned steps S212, and it will not be described here.

Fig. 2 is shown according to the second embodiment of the present invention, plays the flow of the control method of advertisement in a mobile device Figure.Specifically, in the present embodiment, step S220 is first carried out, the data loading process for judging to play the advertisement is It is no to have reached the stage for playing the advertisement.It will be appreciated by those skilled in the art that the stage for playing the advertisement can root It is determined according to various standards.

It is described to judge whether to play the data loading process of the advertisement in a preference of the present embodiment The step of stage of the advertisement is played through reaching includes step, and " whether the data volume for judging to play the advertisement has reached To the 60% " of total data amount.

It will be appreciated by those skilled in the art that in the Rich Media of Internet communication plays, general step is to pass through data transmission Agreement loads the media data from remote server, and is locally playing the media data, however plays effect to improve Rate has often been loaded onto using being commenced play out when load described in part the media data from remote server The media data of ground equipment, while continue to load the media data from the remote server, to ensure subsequent broadcast It puts.

Further, in order to ensure the fluency of broadcasting, usually, according to data loading, broadcasting speed and list The time of position playback period determines the loading ratio commenced play out, specifically, i.e., ensures the media number according to above-mentioned parameter It is commenced play out according to when being loaded into certain special ratios so that entire advertisement can be finished with smooth playing.Preferably, in the present embodiment In, reach the stage for playing the advertisement, including reaching the minimum loading that may insure that the advertisement can be finished with smooth playing Ratio, described those skilled in the art can with reference to the prior art realize as embodiment, it will not be described here.

It is described to judge to play whether the data loading process of the advertisement has reached broadcasting in a change case The step of stage of the advertisement include step " judge to play the advertisement data whether all load finish ". It will be appreciated by those skilled in the art that in the case where some ad data amounts are smaller, data transmission bauds is unstable, whole has been loaded Ad data may insure that the advertisement can be with smooth playing.More specifically, this step can include following sub-step：It is first First, the data file size of the advertisement is obtained, transmission port is next opened and receives and load the data of the advertisement, simultaneously Xun Huan obtains the file size for the data being loaded, and the file size then relatively successively obtained finally works as two values When identical, the transmission port is closed, the data for determining to play the advertisement are all loaded and finished.

In a change case, whether the step S220 judges to play the data loading process of the advertisement The stage of the advertisement is played through reaching, can change for step " judge to play the advertisement time requirement whether by Meet ".

Further, if the judging result of the step S220 is affirmative, i.e., the described item for being used to play the advertisement Part has been satisfied, then next enters step S221；It is if the judging result of the step S220 is negative, i.e., described to be used for The condition for playing the advertisement is not satisfied, then terminates this flow.

Wherein, by performing the step S221, if being satisfied for playing the condition of the advertisement, it is determined that deposit Changing the trigger condition of broadcast mode.Specifically, it will be appreciated by those skilled in the art that this step will be broadcast by sending the presence The information realization of the trigger condition to shift gears is put, more specifically, the sending object can issue the backstage of the advertisement System or the application for being pre-loaded into mobile equipment, this has no effect on the essence of the present invention, and it will not be described here.

Next S222 is entered step, obtains new window size.Specifically, the new window size meets certain item Part, more specifically, the condition may be greater than the size of the currently playing window, the condition can also be one in advance Between the maximum broadcast window size of setting, it is full frame that the condition, which can also be,.Those skilled in the art can combine existing Technology realizes the judgement and limitation to above-mentioned condition, and it will not be described here.

Further, it will be appreciated by those skilled in the art that this step can include two sub-steps, i.e., described new window ruler It is very little to obtain as follows：

First, the choice box being used to indicate is provided a user, it is preferable that the choice box provides corresponding with pre-set dimension Options, such as in the link, a dialog box is popped up to user, including " big " " in " " small " three size options for Family selects.Finally, the new window size is determined according to the selection of user.Specifically, it is used to indicate when described in user's selection During the choice box of the new window size, the corresponding window size of the selection frame is obtained, those skilled in the art can combine existing There is embodiment as technology realization, it will not be described here.

In a change case of the step S222, the choice box can change can be as described in inputting user for one The numeric input boxes of new window size, in such change case, the new window size is determined by user's input.Into One step, in this change case, the new window size that the user can select is defined to a maximum and one most Between small value.When the size of the new window input by user is more than the maximum or less than the minimum value, refusal connects It is on the contrary then receive by the new window size.Specifically, the maximum with can be according to the mobile equipment with minimum value The concrete condition of soft and hardware environment and generate, it is preferable that the maximum be less than or equal to the mobile device display screen curtain ruler Very little numerical value, and the minimum value is the minimum dimension number according to the clear display content of mobile device screen resolution ratio energy Value.Those skilled in the art can set limit value of other values as the new window size according to actual needs, this is simultaneously The essence of the present invention is not influenced, and it will not be described here.

Subsequently into step S223, the size of currently playing window is changed to a new window size.Specifically, root It is different according to the playing environment of the advertisement, may be employed different modes by the size of currently playing window be changed to one it is new Window size, such as can simply carry out Pixel-level amplification, i.e. source file and resolution ratio is constant, and directly size is put Greatly.Such benefit is not spend extra system resource, and without loading new file, rapidly and efficiently, shortcoming is no new Content, and becoming larger for size causes the reduction of clarity.In another example in a html page, it can be by being broadcast described in change The sized labels for putting window complete the change of the window size.In another example it is realized at one by window application above-mentioned In the embodiment for changing window size, the technical program can also be realized in size in different time periods by setting window. For instance, it is preferred that in java programs, a canvas object can be created, the size of the canvas object is the new window Size, it will not be described here.

Step S224 is finally performed, closes to play the window of the advertisement.Specifically, it is determined that described be used to play institute Whether the advertisement stated in the window of advertisement finishes, if the advertisement has finished, performs close Operation, those skilled in the art can combine the prior art realization as effect, it will not be described here.Those skilled in the art Understand, in a change case of the present embodiment, this step can be omitted, i.e., be not automatically closed described described wide for playing The normal mouth accused, can so allow the advertisement to be played the longer time, and according to the selection of user, close the window Mouthful.It is if this step is not omitted, i.e., described to be automatically closed for playing the window of the advertisement, then user experience can be promoted, Dislike mood of the user to advertisement is reduced, those skilled in the art can choose whether to use above-mentioned variation according to actual demand Example, this has no effect on the essence of the present invention, and it will not be described here.

Further, it will be appreciated by those skilled in the art that in a change case of the present embodiment, the step S220 can be with It is achieved by the steps of：

(1) network speed between the mobile equipment and the server that the advertisement is provided is detected；

(2) determine that the advertisement to be played is downloaded to the ratio data of the mobile equipment；

(3) whether the condition for judging to play the advertisement according to network speed and the ratio data has been expired Foot.

Specifically, it will be appreciated by those skilled in the art that in this change case, the broadcasting advertisement is downloaded to the shifting first Dynamic equipment, then determines when to play the advertisement according to above-mentioned steps (3).Further, those skilled in the art manage Solution, by the prior art, the network speed between the mobile equipment and the server for providing the advertisement can be detected. Correspondingly, the total data size (such as 700K) of the advertisement to be played can just pass through the advertisement pair to be played at the beginning of download The fileinfo of the data file answered obtains, and the size of data (such as 350K) for having been downloaded into the mobile equipment can be with It is obtained by the file system of the mobile equipment, correspondingly, it is possible to determine that the advertisement to be played is downloaded to the shifting The ratio data (such as 50%) of dynamic equipment.Then in above-mentioned steps (3), judge what is downloaded according to predetermined condition Whether ratio data meets the condition for playing the advertisement.Specifically, it will be appreciated by those skilled in the art that according to different network speed Degree can determine whether to meet the condition for playing the advertisement when having reached different ratio datas, and such predetermined condition It can be needed and determined according to different implementation.For example, in the case that network speed is 100kb/s, in the advertisement by under The ratio data of load can meet the condition for playing the advertisement for 30%；And it is only the situation of 10kb/s in network speed Under, then the ratio data that the advertisement is downloaded just meets the condition for playing the advertisement for 70%, and it will not be described here.

According to the third embodiment of the invention Fig. 3 is shown, play the flow of the control method of advertisement in a mobile device Figure.Specifically, in the present embodiment, step S230 is first carried out, pre-sets the condition for changing broadcast mode.Art technology Personnel understand that the condition for changing broadcast mode is set by various modes, and the mode that pre-sets includes, and user is defeated Enter to set, such as user has carried out global setting in advance in the equipment for playing the advertisement, that is, it can be with after stopping 50 seconds Change advertisement broadcast mode, so after the flow described in the present embodiment is entered, cost step is set up by obtaining the overall situation； In another example input interface can be provided a user at the interface for loading the advertisement, complete described to set in advance after user inputs It puts.

In a change case, the set-up mode further includes, as described for described in controlling the mobile device plays The control system generation of advertisement.Specifically, the control system is according to the playing environment of the advertisement or the hair of the advertisement The requirement of draper directly produces the condition of the change broadcast mode.

In another change case, the mode that pre-sets further includes, and is obtained by third party system.Specifically, institute State the member system that third party system can be the control terminal of ad distribution business or user is added in, further, institute The condition for stating change broadcast mode has been pre-saved in the third party system, by sending request letter to the third party system Breath, and its feedback is received, so as to obtain the condition of the change broadcast mode.Those skilled in the art can be according to actual needs Realize more such change case, this has no effect on the essence of the present invention, and it will not be described here.

Next S231 is entered step, judges whether the condition of pre-set change broadcast mode has been satisfied.Tool Body, according to the difference of the pre-set condition for changing broadcast mode of above-mentioned steps S230, carry out corresponding Judge.Such as the condition for initial ad occur after start to become larger within 15 seconds, then the initial ad appearance after triggering timing device Control when timing reaches 15 seconds, determines that the pre-set condition for changing broadcast mode has been satisfied.In another example The condition starts to change play mode for each integral point of initial ad, then when dividing and the second is zero, determines described pre- The condition of the change broadcast mode first set has been satisfied.Those skilled in the art can combine the prior art realize it is more this The deterministic process of sample, it will not be described here.

Further, if the judging result of the step S231 is affirmative, i.e., described pre-set change broadcasting side The condition of formula has been satisfied, then next enters step S232；If the judging result of the step S231 is negative, i.e. institute The condition for stating pre-set change broadcast mode is not satisfied, then terminates this flow.

Wherein, by performing the step S232, determine there is the trigger condition for changing broadcast mode.Specifically, ability Field technique personnel understand that this step will be described in the presence of the information realization for playing the trigger condition to shift gears by sending, and has more Body, the sending object can be issued the background system of the advertisement or be pre-loaded into the application of mobile equipment, This has no effect on the essence of the present invention, and it will not be described here.

Subsequently into step S233, new window size is obtained, specifically, the new window size meets certain condition, More specifically, the condition may be greater than the size of the currently playing window, the condition can also be to be set in advance one Between fixed maximum broadcast window size, it is full frame that the condition, which can also be,.Those skilled in the art can combine existing skill Art realizes the judgement and limitation to above-mentioned condition, and it will not be described here.

In a change case of the present embodiment, during the step S233 is performed, the choice box can become Turn to the numeric input boxes that the new window size can be inputted by user, in such change case, the new window Mouth size is determined by user's input.Further, in this change case, the new window ruler that the user can select It is very little to be defined between a maximum and a minimum value.When the new window input by user size be more than the maximum or During less than the minimum value, refusal receives the new window size, on the contrary then receive.Specifically, the maximum with minimum Value can be generated according to the concrete condition of the soft and hardware environment of the mobile equipment, it is preferable that the maximum be less than etc. In the numerical value of the mobile device display screen curtain size, and the minimum value is clear according to mobile device screen resolution ratio energy The minimum dimension numerical value of clear display content.Those skilled in the art can set other values as described new according to actual needs The limit value of window size, this has no effect on the essence of the present invention, and it will not be described here.

Next S234 is entered step, the width and step S235 of the currently playing window is reduced with gradual manner, Expand the height of the currently playing window with gradual manner.Preferably, the step S234 and S235 is synchronously carried out.It is preferred that Ground, the width of the currently playing window and the height of the currently playing window start simultaneously at and complete the progressive formation, Usually, if the width is reduced from the expansion of height, amplitude is different, and respective fade rates are also different.People in the art Member can combine the prior art realize as progressive formation, this has no effect on essence of the invention, and it will not be described here.

The step S234 and step S235 has been performed, has finally entered step S236, by broadcasting for played advertisement The mode of putting is recovered to former play mode.Specifically, the target broadcast mode is inversely changed into the initial play state, phase Ying Di, the change process can close the advertisement of target broadcast mode, then load and play initial play mode Advertisement is realized.Preferably, this step may be employed the mode opposite with the step S234 and the step S235 and carry out, Expand the width of the currently playing window with gradual manner, the height of the currently playing window reduced with gradual manner, It will not be described here.

Fig. 4 is shown according to the fourth embodiment of the invention, plays the structure of the control device of advertisement in a mobile device Schematic diagram.In the present embodiment, the control device 5 is for scoring to the service ability of businessman by consumer, specifically, The control device 5 of advertisement is played in a mobile device, changes device 52 including the first judgment means 51, first, first carries For device 53, the 5th determining device 54 and the first recovery device 55.

Wherein, first judgment means 51 be used for judge whether change broadcast mode trigger condition, such as with It can be with the ratio of smooth playing in whether the data for playing the advertisement have been loaded into.

Described first, which changes device 52, is used for when there are during the trigger condition, changing the broadcasting side of the played advertisement Formula, it is preferable that the played advertisement has an initial play mode, by the present apparatus, by the initial play state change For a target broadcast mode.It is further preferred that the broadcasting area of the initial play mode is smaller, broadcasting form is simpler, Broadcasting content is less, and consumption system resource is also less.Correspondingly, the broadcasting area of the final broadcast mode is larger, plays Form is relatively abundant, and broadcasting content is more, and consumption system resource is also more.Specifically, the change process, which can close, initially broadcasts The advertisement of mode is put, then load and plays the advertisement of target broadcast mode to realize, such as the initial play mode Can be a static small size text advertisement, form is gif or jpeg forms, when determining that there are the trigger conditions When, then by the static state, slightly picture-text advertisement is closed, and is loaded a video file or webpage based on HTML5 specifications or is played one greatly Width FLASH dynamic advertisings.It will be appreciated by those skilled in the art that the process closed the initial ad and play the targeted advertisements Smooth transitional effect, such as the transition effect being fade-in fade-out can be added in by the prior art, in another example the excessive effect of gradual change Fruit, this has no effect on the essence of the present invention.

The first offer device 53 is used to provide a user the choice box for being used to indicate the new window size, preferably Ground, the choice box provides and the corresponding options of pre-set dimension, such as in the link, a dialog box is popped up to user, It include " big " " in " " small " three size options for user select.Finally, the new window is determined according to the selection of user Size.Specifically, when being used to indicate the choice box of the new window size described in user's selection, it is corresponding to obtain the selection frame Window size, those skilled in the art can with reference to the prior art realize as embodiment, it will not be described here.

In a change case, the choice box can change the number that the new window size can be inputted by user for one Word input frame, in such change case, the new window size is determined by user's input.Further, in this change Change in example, the new window size that the user can select is defined between a maximum and a minimum value.When with When the size of the new window of family input is more than the maximum or less than the minimum value, refusal receives the new window ruler It is very little, it is on the contrary then receive.Specifically, the maximum with can be according to the soft and hardware environment of the mobile equipment with minimum value Concrete condition and generate, it is preferable that the maximum is the numerical value less than or equal to the mobile device display screen curtain size, and institute It is the minimum dimension numerical value according to the clear display content of mobile device screen resolution ratio energy to state minimum value.People in the art Member can set limit value of other values as the new window size according to actual needs, this has no effect on the reality of the present invention Matter, it will not be described here.

5th determining device 54 be used for according to user selection determine the new window size, specifically, when with When being used to indicate the choice box of the new window size described in the selection of family, the corresponding window size of the selection frame, this field are obtained Technical staff can with reference to the prior art realize as embodiment, it will not be described here.

First recovery device 55 is used to recover the broadcast mode of played advertisement to former play mode.This field skill Art personnel understand that the present apparatus is the described first reverse device for changing device 52, specifically, i.e., the target broadcast mode is inverse To the initial play state is changed into, correspondingly, the change process can close the advertisement of target broadcast mode, so It loads afterwards and plays the advertisement of initial play mode to realize.Those skilled in the art may be referred to described first and change dress The relevant details of the 52 description realization present apparatus are put, it will not be described here.

More specifically, first judgment means 51 include the second judgment means 511 and the first determining device 512, institute Stating the second judgment means 511 includes the 3rd judgment means 5111, and the 3rd judgment means 5111 include the 5th judgment means 51111.Wherein, second judgment means 511 have for judging to play whether the condition of the advertisement has been satisfied Body, it is described to include various technical conditions and additional conditions for playing the condition of the advertisement.Those skilled in the art Understand, the technical conditions are the most basic objective technique requirements that the advertisement can be technically played, such as described Software platform, hardware platform, overhead and ad data loading capacity of the broadcasting of advertisement etc..More specifically, this field skill Art personnel can realize that above-mentioned deterministic process, such as an advertiser are launched extensively in a movement equipment by various technological means It accuses, and the broadcast request of the advertisement movement equipment need to install a FLASH playout softwares, then it can be by traveling through the movement equipment Middle software installation list determines whether there is the playout software so as to be judged；In another example the advertisement request system spare can use Memory at least needs 20M, then can obtain current memory service condition by inquiry system information table is judged.Further Ground, if it will be appreciated by those skilled in the art that the mobile equipment of user meets HTML5 specifications, such as be equipped with and support that HTML5's is clear It lookes at device, then can directly realize control method provided by the invention and corresponding control system on the mobile device.Ability Field technique personnel can combine the prior art and realize similar embodiment, and it will not be described here.

First determining device 512 is used to, when the condition for playing the advertisement has been satisfied, determine there is change The trigger condition of broadcast mode, specifically, it will be appreciated by those skilled in the art that the present apparatus will be described in the presence of broadcasting change by sending Function described in the information realization of the trigger condition of mode, more specifically, the sending object can be after issuing the advertisement Platform system or the application for being pre-loaded into mobile equipment, this has no effect on the essence of the present invention, and it will not be described here.

Whether the data loading process that the 3rd judgment means 5111 are used to judge to play the advertisement has reached To the stage for playing the advertisement, it will be appreciated by those skilled in the art that the stage for playing the advertisement can be according to various marks It is accurate fixed.Further, whether entirely the 5th judgment means 51111 are used to judging to play the data of the advertisement Portion loads and finishes.It will be appreciated by those skilled in the art that in some ad data amount is smaller, data transmission bauds is unstable situations Under, it has loaded whole ad datas and may insure that the advertisement can be with smooth playing.More specifically, the present apparatus can be by such as Lower step completes above-mentioned function：First, the data file size of the advertisement is obtained, transmission port is next opened and receives and fill The data of the advertisement are carried, while cycle the file size for obtaining the data being loaded, the text then relatively successively obtained Part size finally when two values are identical, closes the transmission port, and the data for determining to play the advertisement are complete Portion loads and finishes.

In a change case of the present embodiment, the 5th judgment means 51111 can be transformed to the 6th judgment means (not shown), specifically, the 6th judgment means are used to whether to judge the data volume for playing the advertisement Reach the 60% of total data amount.It will be appreciated by those skilled in the art that in the Rich Media of Internet communication plays, generally by number The media data from remote server is loaded according to transport protocol, and is locally playing the media data, however in order to improve Playing efficiency has often been added using being commenced play out when having loaded described in part the media data from remote server The media data of local device is loaded onto, while continues to load the media data from the remote server, after guarantee Continuous broadcasting.Further, in order to ensure the fluency of broadcasting, usually, according to data loading, broadcasting speed and list The time of position playback period determines the loading ratio commenced play out, specifically, i.e., ensures the media number according to above-mentioned parameter It is commenced play out according to when being loaded into certain special ratios so that entire advertisement can be finished with smooth playing.Preferably, in the present embodiment In, reach the stage for playing the advertisement, including reaching the minimum loading that may insure that the advertisement can be finished with smooth playing Ratio, described those skilled in the art can with reference to the prior art realize as embodiment, it will not be described here.

Described first, which changes device 52, includes the first change device 521, wherein, the first change device 521 is used for will The size of currently playing window is changed to a new window size.Specifically, the new window size meets certain condition, The size of the currently playing window is greater than, in another example between a preset maximum broadcast window size, and example It is such as full frame.More specifically, it is different according to the playing environment of the advertisement, different modes may be employed by currently playing window Size is changed to a new window size, such as can simply carry out Pixel-level amplification, i.e. source file and resolution ratio is constant, Directly size is amplified.Such benefit is not spend extra system resource, quick high without loading new file Effect, shortcoming is no new content, and becoming larger for size causes the reduction of clarity.In another example in a html page, it can To complete the change of the window size by changing the sized labels of the broadcast window.And pass through window application journey at one Sequence is realized in the embodiment of above-mentioned change window size, can also be realized by setting window in size in different time periods The technical program.For instance, it is preferred that in a java program, a canvas object, the ruler of the canvas object can be created The very little size for the new window.

In another change case of the present embodiment, the 3rd judgment means 5111 may alternatively be the 4th judgement dress (not shown) is put, specifically, the 4th judgment means are used to whether judge the time requirement for playing the advertisement It is satisfied.

Further, it will be appreciated by those skilled in the art that preferably, above-mentioned first changes device 52 can be by playing one The mode of video file realizes the process for the broadcast mode for changing the played advertisement, i.e., change the broadcast mode it It is preceding to play a kind of video file of form (such as small video window), and play a kind of form after the broadcast mode is changed The video file of (such as big video window).Less preferably, which can be by playing the page based on HTML5 The process for the broadcast mode for changing the played advertisement is realized in face (webpage), i.e., is played before the broadcast mode is changed A kind of smaller webpage of size, and it is relatively large or true according to pre-defined rule that size is played after the broadcast mode is changed The video file being sized.Yet further, those skilled in the art combine the prior art and above-described embodiment is appreciated that Can also the first change device 52 be realized by the technical solution of HTML4.X+Flash, it will not be described here.

Yet further, it will be appreciated by those skilled in the art that in a change case, the 5th judgment means 51111 can To be replaced by the 6th judgment means (not shown), specifically, the 6th judgment means are used to judge for playing Whether the data volume for stating advertisement has reached the 60% of total data amount.In such change case, as long as obtaining the advertisement Total amount of data, such as 1M, and obtain the data volume for having been downloaded into the advertisement in the mobile equipment, such as 40%, then It may determine that and 60% set threshold value has not yet been reached, therefore the moving advertising cannot be played until the data volume being downloaded Ratio reaches described 60%.

Further, it will be appreciated by those skilled in the art that in a change case, the 5th judgment means 51111 can To be replaced by the 12nd judgment means (not shown), specifically, the 12nd judgment means are used for according to the movement The ratio of network speed and the ad data being loaded between equipment and the server for providing the advertisement judges to use Whether it has been satisfied in the condition for playing the advertisement.Those skilled in the art with reference to above-described embodiment be appreciated that this 12 judgment means can complete its function according to following steps：(1) the mobile equipment is detected with providing the clothes of the advertisement Network speed between business device；(2) determine that the advertisement to be played is downloaded to the ratio data of the mobile equipment；(3) root Whether the condition for judging to play the advertisement according to network speed and the ratio data has been satisfied.Specifically, exist In this change case, the broadcasting advertisement is downloaded to the mobile equipment first, is then determined according to above-mentioned steps (3) at what When play the advertisement.And by the prior art, the network speed between the mobile equipment and the server that the advertisement is provided Degree can be detected.Correspondingly, the total data size (such as 700K) of the advertisement to be played can be just logical at the beginning of download The fileinfo for crossing the corresponding data file of the advertisement to be played obtains, and the data for having been downloaded into the mobile equipment are big Small (such as 350K) can be obtained by the file system of the mobile equipment, correspondingly, it is possible to be determined described to be played wide Accuse the ratio data (such as 50%) for being downloaded to the mobile equipment.Then in above-mentioned steps (3), according to predetermined condition To judge whether the ratio data downloaded meets the condition of the advertisement of playing.Specifically, it will be appreciated by those skilled in the art that It can determine whether to meet the condition for playing the advertisement when having reached different ratio datas according to different network speeds, and And such predetermined condition can be needed according to different implementation and determined.For example, when the situation that network speed is 100kb/s Under, the condition for playing the advertisement can be met for 30% in the ratio data that the advertisement is downloaded, it will not be described here.

Fig. 5 is shown according to the fifth embodiment of the invention, plays the structure of the control device of advertisement in a mobile device Schematic diagram.In the present embodiment, the control device 5 for playing advertisement in a mobile device includes at least the first judgment means 51, first changes device 52, and first provides device 53, the 5th determining device 54 and the first shutoff device 56.Wherein, described One judgment means 51 are used to judge whether the trigger condition for changing broadcast mode, such as the data for playing the advertisement Whether have been loaded into can be with the ratio of smooth playing.

Described first, which changes device 52, is used for when there are during the trigger condition, changing the broadcasting side of the played advertisement Formula, it is preferable that the played advertisement has an initial play mode, by the present apparatus, by the initial play state change For a target broadcast mode.It is further preferred that the broadcasting area of the initial play mode is smaller, broadcasting form is simpler, Broadcasting content is less, and consumption system resource is also less.Correspondingly, the broadcasting area of the final broadcast mode is larger, plays Form is relatively abundant, and broadcasting content is more, and consumption system resource is also more.Specifically, the change process, which can close, initially broadcasts The advertisement of mode is put, then load and plays the advertisement of target broadcast mode to realize, such as the initial play mode Can be a static small size text advertisement, form is gif or jpeg forms, when determining that there are the trigger conditions When, then by the static state, slightly picture-text advertisement is closed, and video or webpage or broadcasting one of one section of the loading based on HTML5 are significantly FLASH dynamic advertisings.It will be appreciated by those skilled in the art that the process for closing the initial ad broadcasting targeted advertisements can To add in smooth transitional effect by the prior art, such as the transition effect being fade-in fade-out, in another example the transitional effect of gradual change, This has no effect on the essence of the present invention.

First shutoff device 56 is used to close the window for playing the advertisement.Specifically, it is determined that described be used for Whether the advertisement played in the window of the advertisement finishes, if the advertisement has finished, performs window The operation of closing, those skilled in the art can with reference to the prior art realize as effect, it will not be described here.

It will be appreciated by those skilled in the art that in a change case of the present embodiment, the present apparatus can be omitted, i.e., not automatic The window for being used to play the advertisement is closed, the advertisement can so be allowd to be played longer time, and root According to the selection of user, the window is closed.It is if the present apparatus is not omitted, i.e., described to be closed automatically for playing the window of the advertisement It closes, then can promote user experience, reduce user to the dislike mood of advertisement, those skilled in the art can be according to actual demand Choose whether that, using above-mentioned change case, this has no effect on the essence of the present invention, and it will not be described here.

More specifically, first judgment means 51 include the 7th judgment means 513 and the second determining device 514, In, the 7th judgment means 513 are used to judge whether the condition of pre-set change broadcast mode has been satisfied, ability Field technique personnel understand that the condition for changing broadcast mode is set by various modes, and the mode that pre-sets includes, User, which inputs, to be set, such as user has carried out global setting in advance in the equipment for playing the advertisement, that is, stops 50 seconds After can change advertisement broadcast mode, so after into flow described in the present embodiment, be provided with by obtaining the overall situation This step；In another example input interface can be provided a user at the interface for loading the advertisement, after user inputs described in completion It pre-sets.

Specifically, according to the difference of the pre-set condition for changing broadcast mode, judged accordingly. Such as the condition for initial ad occur after start to become larger within 15 seconds, then the initial ad appearance after triggering timing device control, When timing reaches 15 seconds, determine that the pre-set condition for changing broadcast mode has been satisfied.In another example the item Part starts to change play mode for each integral point of initial ad, then when dividing and the second is zero, determines described pre-set The condition of change broadcast mode be satisfied.Those skilled in the art can combine to be sentenced as prior art realization more Disconnected process, it will not be described here.

Second determining device 514 is used for when the pre-set condition for changing broadcast mode has been satisfied, really It is fixed to there is the trigger condition for changing broadcast mode.Further, the pre-set condition for changing broadcast mode of described device is led to It crosses various modes to be set, the mode includes user and inputs setting；It further includes and by described is used to that the mobile equipment to be controlled to broadcast Put the control system generation of the advertisement；It further includes and is obtained by third party system.

Described first, which changes device 52, includes the first change device 521, and specifically, the first change device 521 is used for The size of currently playing window is changed to a new window size.It is specifically, different according to the playing environment of the advertisement, Different modes may be employed, the size of currently playing window is changed to a new window size, for example, can simply into Row Pixel-level is amplified, i.e. source file and resolution ratio is constant, and directly size is amplified.Such benefit be do not spend it is extra System resource, without loading new file, rapidly and efficiently, shortcoming is no new content, and becoming larger for size causes clarity Reduction.In another example in a html page, the window can be completed by changing the sized labels of the broadcast window The change of size.And in realizing the embodiment of above-mentioned change window size by window application at one, it can also lead to Setting window is crossed in size in different time periods to realize the technical program.For instance, it is preferred that in a java program, it can To create a canvas object, the size of the canvas object is the size of the new window.More specifically, the new window Size meets certain condition, is greater than the size of the currently playing window, in another example in a preset maximum broadcasting Between window size, in another example full frame.Further, it is described first change device 521 include first reduce device 5211 and First expansion instrument 5212, wherein, described first, which reduces device 5211, is used to reduce the currently playing window with gradual manner Width, first expansion instrument 5212 is used to expand with gradual manner the height of the currently playing window, it is preferable that institute State the first diminution device 5211 and the synchronous progress of the first expansion instrument 5212.Preferably, the width of the currently playing window It is started simultaneously at the height of the currently playing window and completes the progressive formation, usually, if the expansion of the width and height The big amplitude that reduces is different, then its respective fade rates is also different.Those skilled in the art can realize this with reference to the prior art The progressive formation of sample, this has no effect on the essence of the present invention, and it will not be described here.

In a change case of the present embodiment, the 7th judgment means 51 can change as the 8th judgment means (figure Not shown in), second determining device 52 can change as the 3rd determining device (not shown), wherein, the described 8th Judgment means are used to judge that the preset broadcasting size of the played advertisement whether there is difference with the size of currently playing window, Specifically, the 7th judgment means 51 obtain the size of the currently playing window of the played advertisement first, such as If the window that plays out is the size for inquiring about the broadcast window from the HTML code of the webpage in a html page Label, and obtain respective value.Then the numerical value and the preset size of the played advertisement are carried out subtracting computing, if institute State subtract computing result be zero preset broadcasting size and the currently playing window for determining the played advertisement size It is there is no difference, if the result on the contrary is not zero, it is determined that have differences.Correspondingly, the 3rd determining device is used for When the preset broadcasting size of the played advertisement whether there is difference with the size of currently playing window, determine there is change The trigger condition of broadcast mode.

In another change case, the 7th judgment means 51 can change (not to be shown for the 9th judgment means in figure Go out), second determining device 52 can change as the 4th determining device (not shown), wherein, the described 9th judges dress It puts to judge whether that the input information for receiving user's " confirming conversion ", such as the played advertisement are located at a html page In, then an inquiry session frame based on Javascript can be set, and content is " whether to confirm conversion play mode", and wrap Include button "Yes" and "No".Then, it is described " to confirm when user converts inquiry message according to the confirmation makes corresponding selection Transitional information " is issued.Correspondingly, the 4th determining device is used for when the input information for receiving user's " confirming conversion " When, determine there is the trigger condition for changing broadcast mode.

Fig. 6 is shown according to the sixth embodiment of the invention, plays the network of the control system of advertisement in a mobile device Topological diagram.Specifically, the control system includes mobile equipment 5, central server 4, wireless network and third party system 3. Wherein, the mobile equipment 5 can access the advertisement position safeguarded by one or more central servers 4, those skilled in the art Understand, the mobile equipment 5 includes the device shown in Fig. 4 and Fig. 5, and the central server 4 is for maintenance and the advertisement position Corresponding content, the wireless network are used to provide the communication channel between the mobile equipment 5 and the central server 4, And the communication channel between the offer mobile equipment 5 and the third party system 3, the third party system 3 are used to provide Webpage, the webpage is interior to include one or more advertisement positions.Wherein, the mobile equipment 5 can be accessed is by the third party The webpage that system 3 provides.

Specifically, in the present embodiment, whether mobile equipment 5 described first judge to play the condition of the advertisement Through being satisfied.Specifically, it is described to include various technical conditions and additional conditions for playing the condition of the advertisement.Ability Field technique personnel understand that the technical conditions are that the most basic objective technique that the advertisement can be technically played will It asks, such as software platform, hardware platform, overhead and ad data loading capacity of broadcasting of the advertisement etc..More specifically Ground, those skilled in the art can realize that above-mentioned deterministic process, such as an advertiser are set in a movement by various technological means Standby middle dispensing advertisement, and the broadcast request of the advertisement movement equipment need to install a FLASH playout softwares, then can pass through traversal Software installation list determines whether there is the playout software so as to be judged in the movement equipment；In another example the advertisement request system The remaining free memory of system at least needs 20M, then can obtain current memory service condition by inquiry system information table is sentenced It is disconnected.Further, if it will be appreciated by those skilled in the art that the mobile equipment of user meets HTML5 specifications, such as support is installed The browser of HTML5 then can directly realize control method provided by the invention and corresponding control on the mobile device System.Those skilled in the art can combine the prior art and realize similar embodiment, and it will not be described here.

Further, it is if the judging result is affirmative, i.e., described to be expired for playing the condition of the advertisement Foot, then next the mobile equipment 5 determines there is the trigger condition for changing broadcast mode；If the judging result is negative , i.e., described not to be satisfied for playing the condition of the advertisement, then the mobile equipment 5 terminates this flow.

Wherein, the mobile equipment 5 determines there is the trigger condition for changing broadcast mode.Specifically, people in the art Member understands that the mobile equipment 5 will play the information realization of the trigger condition to shift gears by sending the presence, more specifically Ground, the sending object can be issued the central server 4 of the advertisement or be pre-loaded into mobile equipment 5 Application, this have no effect on the present invention essence, it will not be described here.

The following mobile equipment 5 changes the broadcast mode of the played advertisement.Preferably, the played advertisement With an initial play mode, the mobile equipment 5 is played the initial play state change for a target by this step Mode.It is further preferred that the broadcasting area of the initial play mode is smaller, broadcasting form is simpler, and broadcasting content is less, It is also less to consume system resource.Correspondingly, the broadcasting area of the final broadcast mode is larger, plays form and relatively enriches, broadcasts It is more to put content, consumption system resource is also more.Specifically, the change process can close the described wide of initial play mode It accuses, then loads and play the advertisement of target broadcast mode to realize, such as the initial play mode can be one static Small size text advertisement, form are gif or jpeg forms, when determining there are during the trigger condition, then the static state is small Width picture-text advertisement is closed, video or webpage or broadcasting one significantly FLASH dynamic advertising of one section of the loading based on HTML5.Ability Field technique personnel understand that the process for closing the initial ad broadcasting targeted advertisements can be added in by the prior art Smooth transitional effect, such as the transition effect being fade-in fade-out, in another example the transitional effect of gradual change, this has no effect on the present invention's Essence.

The last mobile equipment 5 recovers the broadcast mode of played advertisement to former play mode.People in the art Member understands that this step is the reverse process of abovementioned steps, and specifically, i.e., described mobile equipment 5 is inverse by the target broadcast mode To the initial play state is changed into, correspondingly, the change process can close the advertisement of target broadcast mode, so It loads afterwards and plays the advertisement of initial play mode to realize.Those skilled in the art may be referred to foregoing description and realize this step Rapid respective process, it will not be described here.

It will be appreciated by those skilled in the art that in a change case of the present embodiment, the mobile equipment 5 judges to play The step of whether condition of the advertisement has been satisfied includes step, and " the mobile equipment 5 judges the played advertisement It is preset to play size with the size of currently playing window with the presence or absence of difference ", specifically, the played advertisement is obtained first The size of the currently playing window, if such as the window that plays out provided embedded in one by the third party system 3 In html page, then the sized labels of the broadcast window are inquired about from the HTML code of the webpage, and obtain respective value.Then The numerical value and the preset size of the played advertisement are carried out subtracting computing, determined if being zero if the result for subtracting computing Otherwise the preset broadcasting size of the played advertisement is there is no difference, if the knot with the size of currently playing window Fruit is not zero, it is determined that has differences.Further, if the preset broadcasting size of the played advertisement and currently playing window Size have differences, then the mobile equipment 5 determine exist change broadcast mode trigger condition.

And in another change case of the present embodiment, judge to play the advertisement described in the mobile equipment 5 The step of whether condition has been satisfied includes the mobile equipment 5 and judges whether to receive the input letter of user's " confirming conversion " The step of breath, it is preferable that this step includes a previous step, i.e., described mobile equipment 5 is sent to user confirms conversion inquiry Information, specifically, the previous step can be complete by different modes according to the software environment residing for the played advertisement Into, such as the played advertisement is located in the html page that the third party system 3 provides, then one can be set to be based on The inquiry session frame of Javascript, content are " whether to confirm conversion play mode", and including button "Yes" and "No".So Afterwards, when user converts inquiry message according to the confirmation makes corresponding selection, " the confirmation transitional information " is issued.Into One step, if the mobile equipment 5 has received the input information of user's " confirming conversion ", it is determined that there are change broadcast modes Trigger condition.

It will be appreciated by those skilled in the art that in different change case, multiple shiftings can be included in the control system Dynamic equipment 5, multiple central servers 4 and multiple third party systems 3, those skilled in the art can be according to actual need Realize such change case, it will not be described here.

Specific embodiments of the present invention are described above.It is to be appreciated that the invention is not limited in above-mentioned Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow Ring the substantive content of the present invention.

Claims

1. a kind of control method for playing advertisement in a mobile device, which is characterized in that include the following steps：

Whether the condition for a1. judging to play the advertisement has been satisfied；

A1 ' judge whether the condition of pre-set change broadcast mode has been satisfied；

If a2. it has been satisfied for playing the condition of the advertisement, and the pre-set item for changing broadcast mode Part has been satisfied, it is determined that there is the trigger condition for changing broadcast mode；

A1 " ' judge whether to receive the input information of user's " confirming conversion "；

A2 " is if ' receives the input information of user's " confirming conversion ", it is determined that there is the trigger condition for changing broadcast mode；

If the choice box for being used to indicate new window size b. is provided a user there are the trigger condition, according to the choosing of user Select the definite new window size；

Wherein, in the step a1 ', judge that the condition of pre-set change broadcast mode is set by any as follows：

- user, which inputs, to be set；

- be used to that the control system of advertisement described in mobile device plays to be controlled to generate；Or

- obtained by third party system.

2. control method according to claim 1, which is characterized in that the step a1 include the following steps in any Kind：

Whether-the data loading process for judging to play the advertisement has reached the stage for playing the advertisement；

- judge to play the time requirement of the advertisement whether it is satisfied；Or

- judge whether that instruction plays the external command of the advertisement.

3. according to the method described in claim 2, wherein, the data for judging to play the advertisement in the step a1 load Whether process, which has reached the step of stage for playing the advertisement, any one of includes the following steps：

Whether-the data for judging to play the advertisement all load and finish；

- judge to play the advertisement according to the network speed between the mobile equipment and the server of the offer advertisement Bandwidth condition whether be satisfied；

- according to the network speed between the mobile equipment and the server of the offer advertisement and the advertisement being loaded Whether the condition that the ratio of data judges to play the advertisement has been satisfied；Or

Whether-the data volume for judging to play the advertisement has reached the 60% of the advertisement total data amount.

4. according to the method described in claim 1, it is characterized in that, the new window size meets any in following condition Kind：

- more than the size of currently playing window；

- between a preset maximum broadcast window size；Or

- full frame.

5. control method according to claim 1, which is characterized in that the new window ruler that the user can select It is very little to be defined between a maximum and a minimum value.

6. control method according to any one of claim 1 to 5, which is characterized in that the step b includes following step Suddenly：

B11. the width of currently playing window is reduced with gradual manner；And

B12. the height of currently playing window is expanded with gradual manner.

7. according to the method described in claim 6, it is characterized in that, the step b11 and b12 is synchronously carried out.

8. according to the control method any one of claim 1 to 5 and 7, which is characterized in that further include in following steps Any one step：

- recover the broadcast mode of played advertisement to former play mode；

- close to play the window of the advertisement.

9. a kind of control device for playing advertisement in a mobile device, which is characterized in that including following device：

First judgment means are used to judge whether the trigger condition for changing broadcast mode, the first judgment means bag Include following device：Second judgment means are used to judge whether the condition for playing the advertisement has been satisfied；First really Determine device, be used for when being satisfied for playing the condition of the advertisement, determine there is the triggering for changing broadcast mode Condition；7th judgment means are used to judge whether the condition of pre-set change broadcast mode has been satisfied；Second really Determine device, be used to, when the pre-set condition for changing broadcast mode has been satisfied, determine that there is change plays The trigger condition of mode；9th judgment means are used to judge whether the input information for receiving user's " confirming conversion "；4th Determining device is used to, when receiving the input information of user's " confirming conversion ", determine there is the triggering for changing broadcast mode Condition；

First changes device, is used for when there are during the trigger condition, the broadcast mode of the change played advertisement is described First, which changes device, includes the first change device, is used to the size of currently playing window being changed to a new window ruler Very little, the new window size is obtained by following device：First provides device, be used to provide a user be used to indicate it is described The choice box of new window size；5th determining device is used to determine the new window size according to the selection of user；

The pre-set condition for changing broadcast mode of the control device is set by following any mode：

User, which inputs, to be set；

It is described to be used to that the control system of advertisement described in the mobile device plays to be controlled to generate；Or

It is obtained by third party system.

10. control device according to claim 9, which is characterized in that second judgment means are included in following device It is any：

3rd judgment means, the data loading process for judging to play the advertisement whether have reached play it is described wide The stage of announcement；Or

4th judgment means, for judging to play the time requirement of the advertisement whether it is satisfied；Or

Tenth judgment means, for judging whether that instruction plays the external command of the advertisement.

11. device according to claim 10, wherein, the 3rd judgment means include any one of following device：

Whether the 5th judgment means are used to judging the data for playing the advertisement and all load to finish；

11st judgment means, for being sentenced according to the network speed between the mobile equipment and the server of the offer advertisement Whether the bandwidth condition for breaking to play the advertisement has been satisfied；

12nd judgment means, for according to the mobile equipment and provide the network speed between the server of the advertisement with And whether the ratio for the ad data being loaded judges to play the condition of the advertisement and has been satisfied；Or

6th judgment means are used to judge whether the data volume for playing the advertisement has reached total data amount 60%.

12. device according to claim 9, which is characterized in that the new window size meets appointing in following condition It is a kind of：

- more than the size of currently playing window；

- between a preset maximum broadcast window size；Or

- full frame.

13. control device according to claim 9, which is characterized in that the new window that the user can select Size is defined between a maximum and a minimum value.

14. the control device according to any one of claim 9 to 13, which is characterized in that the first change device bag Include following device：

First reduces device, is used to reduce the width of currently playing window with gradual manner；And

First expansion instrument is used to expand with gradual manner the height of currently playing window.

15. device according to claim 14, which is characterized in that the first diminution device and the first expansion instrument are same Step carries out.

16. the control device according to any one of claim 9 to 13, which is characterized in that further include in following device Any one device：

First recovery device is used to recover the broadcast mode of played advertisement to former play mode；

First shutoff device is used to close the window for playing the advertisement.

17. a kind of control system for playing advertisement in a mobile device, which is characterized in that including：

Multiple mobile equipment, each mobile equipment can access the advertisement position safeguarded by one or more central servers；

One or more central servers, for safeguarding content corresponding with the advertisement position；

Wireless network, for providing the communication channel between the mobile equipment and the central server；

Wherein, the control device according to any one of the claims 9 to 16 is included in each mobile equipment.

18. control system according to claim 17, which is characterized in that further include：

One or more third party systems for providing webpage, include one or more advertisement positions in the webpage；

Wherein, each mobile equipment can access the webpage provided by the third party system；

Wireless network is further included, for providing the communication channel between the mobile equipment and third party system.

19. control system according to claim 18, which is characterized in that access the process of advertisement position in the mobile equipment In, control as follows corresponds to the broadcast mode of the advertisement of the advertisement position：

Whether the condition for i1. judging to play the advertisement has been satisfied；

I1 ' judge whether the condition of pre-set change broadcast mode has been satisfied；

If i2. it has been satisfied for playing the condition of the advertisement, and the pre-set item for changing broadcast mode Part has been satisfied, it is determined that there is the trigger condition for changing broadcast mode；

I1 " ' judge whether to receive the input information of user's " confirming conversion "；

I2 " is if ' receives the input information of user's " confirming conversion ", it is determined that there is the trigger condition for changing broadcast mode；

If ii. there are the trigger condition, change the played advertisement broadcast mode provide a user be used to indicate it is new The choice box of window size determines the new window size according to the selection of user；

Wherein, in the step i1 ', judge that the condition of pre-set change broadcast mode is set by any as follows：

- user, which inputs, to be set；

- obtained by third party system.

20. control system according to claim 19, which is characterized in that the step i1 include the following steps in any Kind：

Whether-the data loading process for judging to play the advertisement has reached the stage for playing the advertisement；Or

- judge to play the time requirement of the advertisement whether it is satisfied；

21. control system according to claim 20, wherein, judge to play the number of the advertisement in the step i1 The step of whether having reached the stage for playing the advertisement according to loading process any one of includes the following steps：

Whether-the data for judging to play the advertisement all load and finish；

Whether-the data volume for judging to play the advertisement has reached the 60% of total data amount.

22. control system according to claim 19, which is characterized in that the new window size meets in following condition It is any：

- more than the size of currently playing window；

- between a preset maximum broadcast window size；Or

- full frame.

23. control system according to claim 19, which is characterized in that the new window that the user can select Size is defined between a maximum and a minimum value.

24. the control system according to any one of claim 19 to 23, which is characterized in that the step ii includes as follows Step：

Ii11. the width of currently playing window is reduced with gradual manner；And

Ii12. the height of currently playing window is expanded with gradual manner.

25. control system according to claim 24, which is characterized in that the step ii11 and ii12 is synchronously carried out.

26. the control system according to any one of claim 19 to 23, which is characterized in that further include in following steps Any one step：

- recover the broadcast mode of played advertisement to former play mode；

- close to play the window of the advertisement.