CN101600089A - The implementation method of the advertising business in the network television system and device - Google Patents
The implementation method of the advertising business in the network television system and device Download PDFInfo
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- CN101600089A CN101600089A CNA2009101082421A CN200910108242A CN101600089A CN 101600089 A CN101600089 A CN 101600089A CN A2009101082421 A CNA2009101082421 A CN A2009101082421A CN 200910108242 A CN200910108242 A CN 200910108242A CN 101600089 A CN101600089 A CN 101600089A
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- 238000007726 management method Methods 0.000 claims description 21
- 238000012545 processing Methods 0.000 claims description 10
- 230000008569 process Effects 0.000 claims description 5
- 238000012544 monitoring process Methods 0.000 claims description 3
- 238000013515 script Methods 0.000 description 6
- 230000002452 interceptive effect Effects 0.000 description 3
- 238000010276 construction Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000004044 response Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
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- 230000037430 deletion Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
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- 238000009472 formulation Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000000977 initiatory effect Effects 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention is applicable to network television system, and the implementation method and the device of advertising business in a kind of network system is provided.Described method comprises; Terminal equipment accesses network television system is obtained advertisement playing plan information from the advertising business server; Described terminal equipment is downloaded all resources that described advertisement playing plan uses in advance and is saved in local disk, directly uses the resource of described local disk to play in the time of need playing advertisement according to described advertisement playing plan; Or described terminal equipment is when playing advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.Play advertisement by said method, can reduce the network bandwidth resources that takies.
Description
Technical field
The present invention relates to value-added service field in the network television system, relate in particular to the implementation method and the device of the advertising business in a kind of network television system.
Background technology
In Web TV (Internet protocol Television is hereinafter to be referred as IPTV) system, the broadcast of audio frequency and video belongs to basic service, and issue is last to be based on the support of entire I PTV system to broadcast again from uploading to for it.The user is by EPG (Electronic Program Guide, electric program menu) clicks corresponding audio/video program, request is by backstage RTSP (Real Time Streaming Protocol the most at last after a series of processing, real-time streaming protocol) set-top box processes is returned in the address, is initiated this RTSP request and is carried out the audio/video program broadcast by set-top box.
The IPTV system platform has perfect relatively content management capabilities and streaming media service ability.Advertising business just is based on an expansion value-added service of these two kinds of basic capacities.Specifically, advertising business is exactly to formulate what a advertisement playing plan and carry out the advertising business broadcast according to schedule popularizing advertisements for counterpart terminal equipment by the management platform of IPTV system.
But the implementation method that this advertising business is play can take the more network bandwidth more for a long time at terminal equipment, and network is produced huge pressure.In case under the not abundant situation of the network bandwidth or network occur under the unusual situation, the advertisement of all terminal equipments is just play and all can be stopped, thereby has influence on the service quality of terminal equipment.
Summary of the invention
The object of the present invention is to provide the implementation method and the device of the advertising business in the network television system, be intended to solve under the prior art, advertising business is play the problem that takies the more network bandwidth in the network television system.
The present invention is achieved in that the implementation method of the advertising business in a kind of network television system, and described method comprises;
Terminal equipment accesses network television system is obtained advertisement playing plan information from the advertising business server;
Described terminal equipment is downloaded all resources that described advertisement playing plan uses in advance and is saved in local disk, directly uses the resource of described local disk to play in the time of need playing advertisement according to described advertisement playing plan;
Or described terminal equipment is when playing advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
Another object of the present invention is to provide the implement device of the advertising business in a kind of network television system, described device comprises:
The playing plan acquiring unit is used for the accesses network television system, obtains advertisement playing plan information from the advertising business server;
Advertising resource is downloaded and broadcast unit, is used for downloading in advance all resources that described advertisement playing plan uses and is saved in local disk, directly uses the resource of described local disk to play in the time of need playing advertisement according to described advertisement playing plan; Or when playing advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
The invention has the beneficial effects as follows, the resource of using in the advertisement playing plan downloaded to local disk in advance or be recorded to local disk when playing first, when advertisement playing plan is play this advertisement once more, can directly use local disk to carry out the off-line broadcast, thereby reduce the use of network bandwidth resources.
Description of drawings
Fig. 1 is the system construction drawing of the network television system that provides of prior art;
Fig. 2 is the concrete system construction drawing of the terminal equipment that provides of the embodiment of the invention when carrying out the WEB operation frame;
Fig. 3 is the implementation method flow chart of advertising business in a kind of network television system of providing of the embodiment of the invention;
Fig. 4 is the implementation method particular flow sheet of advertising business in a kind of network television system of providing of the embodiment of the invention;
Fig. 5 is the implement device structure chart of advertising business in a kind of network television system of providing of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In embodiments of the present invention, by local disk is downloaded or be recorded to the advertising business program in advance, terminal equipment can carry out when playing advertising business just that off-line is play or carry out off-line during in the repeat playing advertisement and play.That is to say that advertising business only need once pass to terminal equipment by network, terminal equipment just can be play when needed and not use the network bandwidth.
Fig. 1 shows the system configuration of a kind of network television system that prior art provides.The parts that this system comprises and each functions of components are as follows:
Terminal equipment is used for loading and resolving the multimedia element of third party's page, and abundant audio/video program is presented to the user.
This terminal equipment can refer to the set-top box+television terminal in the IPTV system.In embodiments of the present invention, this terminal equipment is supported browser function, File Transfer Protocol and the RTSP agreement of http protocol, WEB, and the support local storage function, and can support at least a multimedia video resource is decoded and play, can also support recording function.
Terminal equipment links to each other with the advertising business server.Terminal equipment can and obtain playing plan under current this terminal to the advertising business server requests, and plays the multimedia messages of appointment according to schedule.This multimedia messages comprises picture, static dynamic text, audio frequency and video etc.
The service that the advertising business server provides comprises application service and WEB service.The business authentication and the request of terminal equipment mainly finished in application service, and the user who accepts the management backstage simultaneously changes change message such as message and playing plan formulation, modification, deletion; The request of WEB service response terminal equipment issues corresponding playing plan.
Terminal equipment also links to each other with ftp server, is used for to continuous visit of ftp server and download multimedia resource.These resources comprise WEB operation frame, picture, audio frequency and video, template etc.
Terminal equipment also links to each other with the IPTV platform, is used for carrying out authentification of user and online request and plays the abundant multimedia resource of IPTV platform.
The IPTV platform is used to provide basic contents to upload issuing function, flow medium function, and provide management interface to the management backstage, be allowed to condition in the allowed band multimedia resource and platform capabilities in can usage platform, the terminal equipment access interface is provided simultaneously, finishes the authentication and the online playing request of terminal equipment.
The management backstage is used for terminal equipment is carried out grouping management, and is the playing plan that corresponding terminal is formulated special time by the combination different resource, and notifies the advertising business server in good time, simultaneously with the corresponding data input database.
Database is used to preserve a series of users, resource, playing plan information and the correlation information that formulate on the management backstage.
Concrete system configuration when a kind of terminal equipment that Fig. 2 shows the embodiment of the invention to be provided is carried out WEB operation framework.For convenience of description, be part related to the present invention here.
WEB operation frame 201 is a series of standard compliant scripts, can carry out in the browser of terminal equipment.This WEB operation frame 201 mainly provides a platform of playing plan normal load and operation, can correctly resolve the playing plan script that the advertising business server issues, the relevant ability (as: displaying of the WEB page, video decode broadcast etc.) by terminal equipment intactly presents whole advertising plan.
This WEB operation frame 201 comprises following modules at least: global object and variable administration module, playing plan administration module; The time management module; Event processing module; Task management and scheduler module; The downloaded stored administration module; The information receiving and transmitting processing module; Terminal physical layer interface interactive module.The function of each module in network television system is as described below:
Global object and variable administration module are used to safeguard object and variablees such as playing plan, online broadcast address, local resource path, remote download address;
The playing plan administration module is used for the relevant multimedia resource of governing plan;
The time management module is used for time showing, preventive maintenance time task, timed task, training in rotation task queue;
Event processing module is used for the variety of events that operation caused (as success, failure etc.) such as the broadcast of processing terminal bottom, download, and the while, also the processing section user was to the key-press event of terminal equipment.
Task management and dispatching management module be used for the scheduled for executing allocate event playing plan, intercut plan, correlation time task.
The ftp server downloading and playing that the downloaded stored administration module is used to appointment is the multimedia resource of appointment in the works, template, picture, audio frequency and video etc., and safeguard the local path and the remote path of these resources.
The information receiving and transmitting processing module is used for to the advertising business server requests and receives playing plan information.
Terminal physical layer interface interactive module is used for carrying out basic reading and writing operation to the terminal equipment bottom, as the broadcast and the download of local resource.
Terminal equipment uses each functional module of above-mentioned WEB operation frame 201 to carry out advertisement and plays and get in touch with network television system, can carry out advertisement better and play.
Fig. 3 shows the implementation method flow process of advertising business in a kind of network television system that the embodiment of the invention provides.
In step S301, terminal equipment accesses network television system is obtained advertisement playing plan information from the advertising business server; Specific as follows described.
In step S302, judge whether to download whole resources in advance, be execution in step S303a then, otherwise execution in step S303b.
In step S303a, all resource downloading that terminal equipment will be used according to advertisement playing plan also are saved in local disk, use the resource of local disk to carry out advertisement according to advertisement playing plan then and play.
In step S303b, when terminal equipment is play advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
Fig. 4 shows the specific implementation method flow that advertising business is play in a kind of network television system that the embodiment of the invention provides.
In step S401, terminal equipment visit IPTV platform behind authentification of user, initiates to obtain the playing plan request to the advertising business server.
In step S402, the advertising business server returns advertisement playing plan information;
After the advertising business server received that the playing plan of terminal equipment obtains request, the application service of advertising business server authenticated this terminal use and returns the current playing plan information script of this terminal equipment.Playing plan information script can be simultaneously and the WEB operation frame download together and be saved under the fixedly catalogue of terminal equipment.
In step S403, after described terminal equipment is downloaded successful plan information script and WEB operation frame, load and carry out the local WEB operation frame of preserving by browser.
Terminal equipment is carried out the WEB operation frame and is comprised initial words global object and time administration module, and initiating task management and scheduler module, parsing also loads current playing plan information script, starts automatic regular polling visit advertising business server simultaneously, is used to accept instant message.Instant messages comprise playing plan updating message, intercut message, captions message, user's control messages or the like.Like this, the advertising business server can be adjusted advertisement content that terminal equipment is play in real time, thereby realizes the broadcast of advertisement more flexibly.The concrete structure of WEB operation frame and the function finished in network television system are as mentioned above.
In step S404, judge whether to download whole resources in advance, be execution in step S405 then, otherwise execution in step S407.
The playing plan administration module of the WEB operation frame that terminal equipment is carried out after by task management and scheduler module scheduling, can according to play mode judging whether needs with all multimedia resource downloaded stored of using in the current playing plan to the terminal equipment local disk.The play mode here includes in advance all downloading and playing and delay downloading and playing.
Whole downloading and playing just are meant before carrying out current playing plan in advance, earlier this plan is used all resources download fully and be saved in the terminal local disk, and then play.The existing resource of local disk those skilled in the art will appreciate that the resource that described downloading and playing plan is used also can be understood as to check earlier whether described resource is the unexistent resource of local disk, if needn't be downloaded again.Like this, the resource that only needs to use the network download advertisement playing plan to repeat usefulness once just can be finished repeatedly advertisement broadcast.Thereby reducing network bandwidth amount uses.
Postpone downloading and playing, be meant direct parsing and handle playing plan, used herein is exactly online play mode, just when playing the related media content, need to judge that by the physical layer interface interactive module whether the current planning resource requirement is at this locality existence copy, exist and then play local resource, otherwise the remote address request IPTV platform according to resource carries out online broadcast, if what terminal equipment had recording function and online broadcast here is video resource, can start the recording function of terminal equipment this moment so, the terminal equipment local disk is recorded and be saved in to this resource when playing.Just play-over video resource that this locality record when playing this resource once more next time, do not need extra bandwidth downloaded resources, thereby effectively reduce the use of the network bandwidth.
Before carrying out current advertisement playing plan, the local disk of terminal equipment is downloaded and be saved in to all resources that this playing plan is used fully earlier in step S405,
In step S406, terminal equipment just can enter the off-line play mode according to advertisement playing plan, uses the resource of terminal local disk to carry out the displaying of advertisement playing plan fully.
In step S407, when terminal equipment is play advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
Task management in the WEB operation frame and scheduler module can be according to the network condition of advertisement playing plan and network television system, every day regularly (generally in morning) arrange that the downloaded stored administration module downloads that current planning uses all multimedia resources.Like this, the network that is arranged in network television system uses than the idle period downloaded resources, more reasonably uses network.After these resource downloading successes, no matter whole in advance downloads still postpone download policy, carry out will switching to off-line mode fully when advertisement playing plan is play, and play and are kept at local media resource, do not take the network bandwidth.
Downloaded stored administration module in the WEB operation frame can go ftp server to download all multimedia resources of current playing plan after the scheduling of receiving task management and scheduler module automatically, and is kept at terminal equipment this locality.
All received incidents that the real-time monitoring terminal equipment of event processing module meeting in the WEB operation frame triggers in playing process, and correctly handle these incidents.This incident comprises the key-press event to terminal equipment as incident such as that operation caused was successful, failure such as the broadcast of terminal equipment bottom, download or user.Accordingly, event processing module can be play when playing failure again, and the response user key-press carries out corresponding operating etc.
Fig. 5 shows the implement device of advertising business in a kind of network television system that the embodiment of the invention provides.For convenience of description, part related to the present invention only is shown here.This device comprises:
Playing plan acquiring unit 501 is used for the accesses network television system, obtains advertisement playing plan information from the advertising business server;
Advertising resource is downloaded and broadcast unit 502, is used for downloading in advance all resources that described advertisement playing plan uses and is saved in local disk, directly uses the resource of described local disk to play in the time of need playing advertisement according to described advertisement playing plan; Or when playing advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
This device can also comprise message automatic regular polling unit, is used for automatic regular polling visit advertising business server, with the instant message of receiving advertisement business server; Specifically as mentioned above.
This device can also comprise the download management unit, downloads the resource that advertisement playing plan is used when being used to fix; Specifically as mentioned above.
This device can also comprise the download management unit, is used for regularly the resource that the downloads ad playing plan is used; Can use the resource of local disk to play when making things convenient for terminal equipment to play advertisement, thereby prevent that network is unusual and influence the quality that advertisement is play, raising advertisement playing system stability and user friendly according to advertisement playing plan.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1, the implementation method of the advertising business in a kind of network television system is characterized in that, described method comprises:
Terminal equipment is visited described network television system, obtains advertisement playing plan information from the advertising business server;
Described terminal equipment is downloaded all resources that described advertisement playing plan uses in advance and is saved in local disk, directly uses the resource of described local disk to play according to described advertisement playing plan then; Perhaps
Described terminal equipment checks earlier according to described advertisement playing plan whether local disk exists playing resource, exist the resource of then using described local disk to play advertisement, do not exist the advertisement of the then online broadcast of living broadcast network TV system simultaneously local disk is recorded and be saved in to the part that can play once more in the advertisement of described online broadcast according to described advertisement playing plan.
2, implementation method as claimed in claim 1 is characterized in that, described terminal equipment is also downloaded the WEB operation frame and carried out WEB operation framework to play advertisement after download from ftp server when obtaining advertisement playing plan information.
3, implementation method as claimed in claim 2 is characterized in that, described terminal equipment is carried out WEB operation framework and started automatic regular polling visit advertising business server, with the instant message of receiving advertisement business server.
4, implementation method as claimed in claim 3 is characterized in that, described instant message comprise advertisement playing plan updating message, intercut in message, captions message, the user's control messages one or more.
5, as the described implementation method of the arbitrary claim of claim 2 to 4, it is characterized in that task management and scheduler module in the described WEB operation framework arrange the downloaded stored administration module regularly to download the resource that current planning is used according to the network condition of advertisement playing plan and network television system.
As the described implementation method of the arbitrary claim of claim 2 to 4, it is characterized in that 6, the real-time monitoring terminal equipment of event processing module in the described WEB operation framework is play the incident that triggers in the advertisement process and handled.
7, the implement device of the advertising business in a kind of network television system is characterized in that, described device comprises:
The playing plan acquiring unit is used for the accesses network television system, obtains advertisement playing plan information from the advertising business server;
Advertising resource is downloaded and broadcast unit, is used for downloading in advance all resources that described advertisement playing plan uses and is saved in local disk, directly uses the resource of described local disk to play in the time of need playing advertisement according to described advertisement playing plan; Or when playing advertisement according to advertisement playing plan, check earlier whether local disk exists playing resource, exist and then use the resource of local disk to play-over advertisement, simultaneously local disk is recorded and be saved in to the part that the advertisement meeting of described online broadcast is play once more otherwise the request network television system carries out online broadcast advertisement.
8, implement device as claimed in claim 7 is characterized in that, described device also comprises:
Message automatic regular polling unit is used for automatic regular polling visit advertising business server, with the instant message of receiving advertisement business server.
9, as claim 7 or 8 described implement devices, it is characterized in that described device also comprises:
The resource that advertisement playing plan is used is downloaded in the download management unit when being used to fix.
10, as claim 7 or 8 described implement devices, it is characterized in that described device also comprises:
The event handling unit is used for real-time monitoring terminal equipment and plays incident that advertisement process triggers and incident is handled.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009101082421A CN101600089A (en) | 2009-06-16 | 2009-06-16 | The implementation method of the advertising business in the network television system and device |
| PCT/CN2010/072739 WO2010145370A1 (en) | 2009-06-16 | 2010-05-13 | Method and device for implementing advertisement services in network television system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009101082421A CN101600089A (en) | 2009-06-16 | 2009-06-16 | The implementation method of the advertising business in the network television system and device |
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| CN101600089A true CN101600089A (en) | 2009-12-09 |
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| CNA2009101082421A Pending CN101600089A (en) | 2009-06-16 | 2009-06-16 | The implementation method of the advertising business in the network television system and device |
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| WO (1) | WO2010145370A1 (en) |
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| CN101079868A (en) * | 2006-05-22 | 2007-11-28 | 深圳Tcl新技术有限公司 | TV advertisement network download method |
| CN101079724A (en) * | 2007-06-28 | 2007-11-28 | 中兴通讯股份有限公司 | An advertisement distribution method and system based on IPTV |
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| CN101600089A (en) * | 2009-06-16 | 2009-12-09 | 中兴通讯股份有限公司 | The implementation method of the advertising business in the network television system and device |
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