CN101778140A - Electronic advertising inter-cut system, method, server and terminal - Google Patents
Electronic advertising inter-cut system, method, server and terminal Download PDFInfo
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- CN101778140A CN101778140A CN201010115254A CN201010115254A CN101778140A CN 101778140 A CN101778140 A CN 101778140A CN 201010115254 A CN201010115254 A CN 201010115254A CN 201010115254 A CN201010115254 A CN 201010115254A CN 101778140 A CN101778140 A CN 101778140A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/80—Responding to QoS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
- H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
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Abstract
The invention discloses an electronic advertising inter-cut system and a method thereof, which can reliably obtain inter-cut content, quickly response playing and inter-cut content, ensure inter-cut quality and save network bandwidth. The electronic advertising inter-cut system comprises an electronic advertising service server, a download playing server and an electronic advertising display terminal, wherein the electronic advertising display terminal is provided with storage equipment and an integrated browser middleware; the electronic advertising display terminal comprises a network access and bandwidth calculation module, a downloading module, a storage module, a play module and the like. When the electronic advertising display terminal detects that an advertising plan is changed, interaction with the electronic advertising service server is carried out according to the bandwidth obtained by the network bandwidth calculation module, which is controlled by an inter-cut script to obtain inter-cut content in real time or download the inter-cut content in advance, thus ensuring inter-cut quality and saving network bandwidth.
Description
Technical field
The present invention relates to electronic advertisement system, relate in particular to a kind of electronic advertising inter-cut method and system, and server, terminal.
Background technology
The electronic advertisement system that uses has two kinds of implementation methods at present, is respectively: the e-advertising of pure off-line type band memory device and pure online e-advertising.
The advertisement machine of pure off-line type band memory device, the program issue is untimely, and the distribution of program may not realize intercutting fully by manually finishing.
The e-advertising of pure online network type (comprising IP network and mobile radio communication etc.), program issue are positioned at system's issue end, and the network bandwidth is occupied always, causes the significant wastage of bandwidth resources, in case network interrupts causing the interruption of program.Intercutting of the pure online e-advertising of IPTV all is the mode that adopts live Media Stream to intercut, and inserts break-in content in Streaming Media, and user's receiving media stream is also play, and is subjected to network bandwidth effect of jitter very big.Because of break-in content generally is the more urgent content of interim customization, so play reliability requirement than higher.
Summary of the invention
The present invention discloses a kind of electronic advertising inter-cut system and method thereof, can reliably obtain break-in content, responds plays break-in content fast, guarantees to intercut quality.Further, can also realize conserve network bandwidth.
Electronic advertising inter-cut system disclosed by the invention comprises: the electronic advertisement service server, and the downloading and playing server, the e-advertising display terminal, wherein,
The electronic advertisement service server is used to make break-in content, and the control script is intercutted in the current network bandwidth value generation that is used for reporting according to the e-advertising display terminal.
The downloading and playing server is used to store break-in content, and download service is provided; Be used to control e-advertising display terminal device downloads inter-cut control script.
The e-advertising display terminal is used for downloading or plays break-in content according to intercutting the control script, and is used to calculate current bandwidth value.
The invention also discloses a kind of electronic advertising inter-cut method, may further comprise the steps:
The electronic advertisement service server is made break-in content, is put on the downloading and playing server;
The electronic advertisement service server is produced, and the control script that will comprise these orders sends to the e-advertising display terminal by the downloading and playing server;
The e-advertising display terminal is resolved execution by browser to the control script.At first parse the file download command, connect the downloading and playing server by the ftp agreement then and download default program.
Further, the e-advertising display terminal calculates the current network bandwidth after downloading and finishing, and current bandwidth value is reported the electronic advertisement service server.The bandwidth value that the electronic advertisement service server reports according to sub-advertisement display terminal generates and intercuts the control script.
Further, the intercutting by intercutting script control of e-advertising display terminal if online, then obtains inter cut medium in real time and spread and put to downloading Play Server, otherwise first device downloads inter-cut program play local break-in content of storing when being arrived inter cut time point.
The invention discloses a kind of electronic advertisement service server, comprising: editor module, auditing module, release module, network access module, intercut control module, wherein:
Editor module is used to provide editing platform, can edit break-in content;
Auditing module is used to examine the break-in content behind the editor;
Release module is used to issue the break-in content after the audit;
Network access module is used to accept the network insertion visit of e-advertising display terminal, and obtains the account number of landing of e-advertising display terminal;
Intercut control module, be used for the bandwidth information that reports according to the e-advertising display terminal, which kind of decision takes intercut mode, generates and intercuts the control script.
The invention discloses a kind of downloading and playing server, be used to store the break-in content after the issue.The configuration download protocol provides the network download service.Provide download management for the advertisement insertion plan that edits.Has online Play Control management function simultaneously.
The invention also discloses a kind of e-advertising display terminal, comprising: network insertion and bandwidth calculation module, download management module, memory management module, media play module, wherein:
Network insertion and bandwidth calculation module are responsible for access network, connect with the user account number of distributing and land network, and confirm which kind of takes intercut mode in the bandwidth and the electronic advertisement service server interaction of landing the current terminal of calculating place, back network.
Download management module is supported download protocol, controls script by download protocol from downloading and playing server downloads ad break-in content and business.
The storage administration of program that the memory management module support is downloaded and electronic advertisement service control script.
Media play module support media are play, and comprise the broadcast of commercial breaks.
The present invention discloses a kind of electronic advertising inter-cut system and method thereof, can reliably obtain break-in content, responds plays break-in content fast, guarantees to intercut quality.Further, can also realize conserve network bandwidth.Electronic advertising inter-cut system comprises the electronic advertisement service server, downloading and playing server, e-advertising display terminal.E-advertising display terminal band memory device wherein, integrating browsing device middleware.The e-advertising display terminal comprises network insertion and bandwidth calculation module, download module, memory module, playing module etc.When the e-advertising display terminal detects advertising plan after changing, according to bandwidth and the electronic advertisement service server interaction that network bandwidth computing module obtains,, obtain break-in content in real time or shift to an earlier date the device downloads inter-cut content by intercutting the control of control script, quality is intercutted in assurance, conserve network bandwidth.
Description of drawings
Fig. 1 is an electronic advertising inter-cut system schematic diagram of the present invention.
Fig. 2 is an electronic advertisement service server schematic diagram in the electronic advertising inter-cut system of the present invention.
Fig. 3 is an e-advertising display terminal schematic diagram in the electronic advertising inter-cut system of the present invention.
Fig. 4 is the flow chart of electronic advertising inter-cut method second embodiment of the present invention.
Embodiment
The invention provides a kind of electronic advertising inter-cut system and method, can reliably obtain break-in content, quality is intercutted in assurance, responds plays break-in content fast, has solved the e-advertising machine of present pure off-line type band memory device and the applied defect of online Streaming Media electronic advertising inter-cut.
As shown in Figure 1, electronic advertising inter-cut system of the present invention comprises: electronic advertisement service server, downloading and playing server, e-advertising display terminal.
The electronic advertisement service server, (plan herein intercutted can be described as break-in content to be used for making the plan of intercutting, comprise advertisement and other contents that to intercut, and when this content is intercutted or the like), and the control script is intercutted in the current network bandwidth value generation that is used for reporting according to the e-advertising display terminal.As shown in Figure 2, the electronic advertisement service server comprises: editor module, auditing module, release module, network access module, intercut control module, wherein:
Editor module is used to provide editing platform, can edit break-in content;
Auditing module is used to examine the break-in content behind the editor;
Release module is used to issue the break-in content after the audit;
Network access module is used to accept the network insertion visit of e-advertising display terminal, and obtains the account number of landing of e-advertising display terminal.
Intercut control module, be used for the bandwidth information that reports according to the e-advertising display terminal, which kind of decision takes intercut mode, generates and intercuts the control script.
The downloading and playing server is used to store break-in content, and the configuration download protocol provides download service; Provide download management for the advertisement insertion plan that edits.Has online Play Control management function simultaneously.
The e-advertising display terminal is used for downloading or plays break-in content according to intercutting the control script, and is used to calculate current bandwidth value.E-advertising display terminal integrating browsing device middleware, browser middleware are supported the parsing of electronic advertisement service control script and the displaying of Web page picture.As shown in Figure 3, the e-advertising display terminal comprises: network insertion and bandwidth calculation module, and download management module, memory management module, media play module, wherein:
Network insertion and bandwidth calculation module are responsible for access network, connect with the user account number of distributing and land network, and confirm which kind of takes intercut mode in the bandwidth and the electronic advertisement service server interaction of landing the current terminal of calculating place, back network.
Download management module is supported download protocol, controls script by download protocol from downloading and playing server downloads ad break-in content and business.
The storage administration of program that the memory management module support is downloaded and electronic advertisement service control script.
Media play module support media are play, and comprise the broadcast of commercial breaks.
The invention discloses a kind of electronic advertising inter-cut method, illustrate its detailed process with an embodiment below:
Embodiment one
E-advertising display terminal start or detect change of plan after, the initial landing network, the sub-advertising business server that Connects Power, the control script of downloading the electronic advertisement service server are carried out for browser resolves to local memory device;
The e-advertising display terminal is by the control of control script, the advertising programme of downloading an acquiescence is to local memory device, e-advertising display terminal statistics begins to calculate current network bandwidth to finishing the required time from download, and this bandwidth value is reported the electronic advertisement service server;
The electronic advertisement service server (also judges whether also need obtain bandwidth value again after obtaining bandwidth value, as needs, repeat said process, this process takies the relatively shorter time), according to the preset bandwidth higher limit, judge which kind of takes intercut mode, will intercut the transmission of control script then and download on the e-advertising display terminal, download and play logic by intercutting after this script control;
When the bandwidth that reports during greater than the preset bandwidth higher limit, intercut script and can control online the intercutting of employing, earlier break-in content is downloaded on the local memory device otherwise can control the e-advertising display terminal, arrive when intercutting the period, control automatic plays break-in content by intercutting script.
In the playing programs process, the plan of intercutting arrives when intercutting the period, and break-in content high priority, the unconditional regular price-line advertising content of playing in the identical time period that covers after break-in content plays, recover to play the content of regular price-line advertising plan again.Such broadcast logic is all followed in the broadcast of break-in content.
Embodiment two
Illustrate that below in conjunction with embodiment two and accompanying drawing 4 the present invention realizes the method flow of electronic advertising inter-cut.
S401 number of the account according to e-advertising display terminal terminal on the electronic advertisement service server is made different break-in content, and the content of making is put on the downloading and playing server.Present embodiment adopts the ftp download protocol, and the downloading and playing server is responsible for the download service of various control scripts and break-in content, and the online broadcast of responsible break-in content and other ad content.
After S402 e-advertising display terminal started start, the initial landing network connected the electronic advertisement service server.The e-advertising display terminal is realized that by the mode that set-top box adds liquid crystal display screen core is a set-top box, integrating browsing device middleware, band memory device.
S403 electronic advertisement service server produces download command and control command, and the control script that will comprise these orders sends to the e-advertising display terminal by the downloading and playing server.It controls first downloading control script, and the default program of controlling the download user setting then is to the memory device of e-advertising display terminal.
S404 e-advertising display terminal is resolved execution by browser to the control script.At first parse the file download command, connect the downloading and playing server by the ftp agreement then and download default program.
S405 e-advertising display terminal calculates the current network bandwidth after downloading and finishing, and current bandwidth value is reported the electronic advertisement service server.
S406 electronic advertisement service server generates according to this bandwidth value and intercuts the control script, and will intercut the control script and send to the e-advertising display terminal for its download by the downloading and playing server.
Intercutting of S407 e-advertising display terminal then by intercutting script control, if it is online, then obtain inter cut medium in real time and spread and put to downloading Play Server, otherwise first device downloads inter-cut program, play the break-in content of local storage when arriving inter cut time point, after playing, recover to play the regular price-line advertising content again.
Electronic advertising inter-cut method disclosed by the invention also comprises:
In the process that S408 plays, the e-advertising display terminal is (also can be periodically) inquiry electronic advertisement service server momentarily, sees if there is the new plan of intercutting.If have the advertisement insertion plan of renewal this moment, terminal is landed the electronic advertisement service server again, repeats said process.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within the protection range of the appended claim of the present invention.
Claims (11)
1. an electronic advertising inter-cut system is characterized in that, comprising: the electronic advertisement service server, and the downloading and playing server, the e-advertising display terminal, wherein,
The electronic advertisement service server is used to make break-in content, and the control script is intercutted in the current network bandwidth value generation that is used for reporting according to the e-advertising display terminal;
The downloading and playing server is used to store break-in content, and download service is provided;
The e-advertising display terminal is used for downloading or plays break-in content according to intercutting the control script, and is used to calculate current bandwidth value.
2. electronic advertising inter-cut system according to claim 1 is characterized in that, the downloading and playing server is used to control e-advertising display terminal device downloads inter-cut control script.
3. electronic advertising inter-cut system according to claim 2 is characterized in that, the e-advertising display terminal is resolved and intercutted the control script, plays or the device downloads inter-cut content from download player according to the described control script that intercuts.
4. an electronic advertising inter-cut method is characterized in that, may further comprise the steps:
The electronic advertisement service server is made break-in content, is put on the downloading and playing server;
The electronic advertisement service server generates the control script, delivers to the e-advertising display terminal;
The e-advertising display terminal is resolved execution by browser to the control script.
5. according to the described electronic advertising inter-cut method of claim 4, it is characterized in that, also comprise: the e-advertising display terminal calculates the current network bandwidth after downloading and finishing, and current bandwidth value is reported the electronic advertisement service server.
6. according to the described electronic advertising inter-cut method of claim 5, it is characterized in that the bandwidth value that the electronic advertisement service server reports according to sub-advertisement display terminal generates and intercuts the control script.
7. according to the described electronic advertising inter-cut method of claim 4, it is characterized in that, intercutting of e-advertising display terminal by intercutting script control, if it is online, then obtain inter cut medium in real time and spread and put to downloading Play Server, otherwise first device downloads inter-cut program is play the break-in content of local storage when arriving inter cut time point.
8. according to the described electronic advertising inter-cut method of claim 4, it is characterized in that whether the e-advertising display terminal intercuts schedule regeneration to the electronic advertisement service server lookup.
9. electronic advertisement service server is characterized in that comprising: editor module, auditing module, release module, network access module, intercut control module, wherein:
Editor module is used to provide editing platform, can edit the plan of intercutting;
Auditing module is used to examine the plan of intercutting behind the editor;
Release module is used to issue the plan of intercutting after the audit;
Network access module is used to accept the network insertion visit of e-advertising display terminal, and obtains the account number of landing of e-advertising display terminal;
Intercut control module, the bandwidth information that is used for reporting according to the e-advertising display terminal generates intercuts the control script.
10. a downloading and playing server is characterized in that, it is used for store electrons advertisement insertion content, and network download and/or online broadcast service are provided.
11. an e-advertising display terminal is characterized in that, comprising: network insertion and bandwidth calculation module, download management module, memory management module, media play module, wherein:
Network insertion and bandwidth calculation module are used to land network, calculate the bandwidth and the electronic advertisement service server interaction of current terminal place network;
Download management module is used for device downloads inter-cut content and control script;
Memory module is used to store the break-in content and the e-advertising control script of download;
Playing module is used for support media and plays.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010115254A CN101778140A (en) | 2010-02-23 | 2010-02-23 | Electronic advertising inter-cut system, method, server and terminal |
| PCT/CN2010/076277 WO2011103743A1 (en) | 2010-02-23 | 2010-08-23 | System and method for electronic advertisement spots、electronic advertisement business server、download play server and electronic advertisement display terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201010115254A CN101778140A (en) | 2010-02-23 | 2010-02-23 | Electronic advertising inter-cut system, method, server and terminal |
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| CN101778140A true CN101778140A (en) | 2010-07-14 |
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| CN201010115254A Pending CN101778140A (en) | 2010-02-23 | 2010-02-23 | Electronic advertising inter-cut system, method, server and terminal |
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| WO (1) | WO2011103743A1 (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011103743A1 (en) * | 2010-02-23 | 2011-09-01 | 中兴通讯股份有限公司 | System and method for electronic advertisement spots、electronic advertisement business server、download play server and electronic advertisement display terminal |
| CN103297815A (en) * | 2012-03-02 | 2013-09-11 | 幻音科技(深圳)有限公司 | Advertisement display method and system |
| CN104469436A (en) * | 2014-12-15 | 2015-03-25 | 南京奥拓电子科技有限公司 | Demonstration system and method for using advertisement machine as demonstration large screen |
| CN108271080A (en) * | 2016-12-30 | 2018-07-10 | 艾迪普（北京）文化科技股份有限公司 | The broadcast control method and device of scripting visual effect during a kind of broadcast |
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| CN1437831A (en) * | 2000-07-03 | 2003-08-20 | 移动拓普株式会社 | Methods of transmitting and executing contents of program for hand-held terminal |
| US20080104025A1 (en) * | 2006-10-31 | 2008-05-01 | Gautam Dharamshi | Method and system for efficient execution and rendering of client/server interactive applications |
| CN101600089A (en) * | 2009-06-16 | 2009-12-09 | 中兴通讯股份有限公司 | The implementation method of the advertising business in the network television system and device |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101778140A (en) * | 2010-02-23 | 2010-07-14 | 中兴通讯股份有限公司 | Electronic advertising inter-cut system, method, server and terminal |
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2010
- 2010-02-23 CN CN201010115254A patent/CN101778140A/en active Pending
- 2010-08-23 WO PCT/CN2010/076277 patent/WO2011103743A1/en active Application Filing
Patent Citations (3)
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| CN1437831A (en) * | 2000-07-03 | 2003-08-20 | 移动拓普株式会社 | Methods of transmitting and executing contents of program for hand-held terminal |
| US20080104025A1 (en) * | 2006-10-31 | 2008-05-01 | Gautam Dharamshi | Method and system for efficient execution and rendering of client/server interactive applications |
| CN101600089A (en) * | 2009-06-16 | 2009-12-09 | 中兴通讯股份有限公司 | The implementation method of the advertising business in the network television system and device |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011103743A1 (en) * | 2010-02-23 | 2011-09-01 | 中兴通讯股份有限公司 | System and method for electronic advertisement spots、electronic advertisement business server、download play server and electronic advertisement display terminal |
| CN103297815A (en) * | 2012-03-02 | 2013-09-11 | 幻音科技(深圳)有限公司 | Advertisement display method and system |
| CN104469436A (en) * | 2014-12-15 | 2015-03-25 | 南京奥拓电子科技有限公司 | Demonstration system and method for using advertisement machine as demonstration large screen |
| CN108271080A (en) * | 2016-12-30 | 2018-07-10 | 艾迪普（北京）文化科技股份有限公司 | The broadcast control method and device of scripting visual effect during a kind of broadcast |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2011103743A1 (en) | 2011-09-01 |
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Application publication date: 20100714 |