CN105894320A - Publishing and displaying system for car window type advertisement - Google Patents
Publishing and displaying system for car window type advertisement Download PDFInfo
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- CN105894320A CN105894320A CN201610182424.3A CN201610182424A CN105894320A CN 105894320 A CN105894320 A CN 105894320A CN 201610182424 A CN201610182424 A CN 201610182424A CN 105894320 A CN105894320 A CN 105894320A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a publishing and displaying system for a car window type advertisement. The system mainly comprises an advertisement cloud platform server, an automobile advertisement display terminal and a wireless communication module. The advertisement cloud platform server can distribute advertisement information to the targeted automobile advertisement display terminal according to GPS information fed back by an automobile, calculates effective time and an effective site for advertisement publishing based on the GPS information, and paying reasonable advertisement sharing costs to an owner of an automobile with the automobile advertisement display terminal installed according to a calculation result; the automobile advertisement display terminal carries out advertisement displaying for automobile drivers and pedestrians in the rear of the automobile by a transparent window display device and reports current automobile GPS information to the advertisement cloud platform server; and the wireless communication module is used for transmitting GPS information and advertisement information.
Description
Technical field
The present invention relates to ad distribution and display, be specifically related to a kind of vehicle window ad distribution and display system.
Background technology
Automobile is the most universal as the communications media of advertisement now, the such as viewing area of taxi-cab advertising
At front-row seats of vehicle behind, audient crowd is rear passenger, and the form of issue mostly is video ads in territory,
And commonly vehicle in use typically puts up billboard at motor vehicle environment, audient crowd is car outside crowd.
Video ads contains much information, and the most more attracts passenger, universal on the taxi in some cities, but
That this mode audient crowd is less, although and the billboard audient crowd of vehicle in use is more, but
Ad content is more single, novel not, can not upgrade in time.Throw in currently for advertisement accurately
Demand the strongest.Consideration based on market cost, advertisement owner wishes to have more specific aim, biography
Broadcasting wider advertising display, car owner then wishes that taking more advertisement is divided into expense.Therefore, as
What utilizes the driving place of automobile to throw in advertisement targetedly, and for the advertisement of car outside crowd
Show, the most effectively balance the advocate peace distribution of interests of car owner of advertising and have become as advertisement putting field and need
Important topic to be studied.
Summary of the invention
The present invention is to solve the problems referred to above, it is provided that a kind of vehicle window ad distribution and display system, solve
The specific aim problem that automotive advertising is issued, balances two side's distributions of interests, also extends advertisement simultaneously and sends out
The spread scope of cloth, can be to vehicle window rear driver and pedestrian's display advertisement information.
For achieving the above object, native system is achieved through the following technical solutions:
A kind of vehicle window ad distribution and display system, including:
Advertisement cloud platform server, described advertisement cloud platform server is for setting up the wide of advertisement owner issue
Accuse data base, and according to the GPS information of automobile feedback, advertising message is automatically distributed to by wireless network
Automotive advertising display terminal；
Automotive advertising display terminal, described automotive advertising display terminal is by transparent vehicle window display rearward
Driver's displaying advertising messages, and automobile GPS information is fed back to advertisement cloud by wireless network put down
Station server；
Wireless communication module, described wireless communication module is used for connecting described advertisement cloud platform server and institute
State automotive advertising display terminal, transmission GPS information and advertising message.
Further, described advertisement cloud platform server can be according to the GPS information of automobile feedback, by driving
Route selects advertisement putting targetedly.
Further, described advertisement cloud platform server can calculate wide according to the GPS information of automobile feedback
Accuse the effective time thrown in and effective place, and provide rational advertisement according to result of calculation and be divided into expense.
Further, described transparent vehicle window display can be to automobile rear driver, it is also possible to
Vehicle window outside crowd's display advertisement information, does not the most hinder the observation sight line of driver simultaneously.
Further, described transparent vehicle window display can be a kind of transparent LED display, it is also possible to be
A kind of transparent projection screens.
Further, described wireless communication module can be transmitted by the transmission means of WiFi, 4G, 3G
GPS information and advertising message.
Beneficial effects of the present invention has: can optimize advertisement delivery effect according to running route, more
Tool specific aim；Carry out charging according to advertisement putting time and input place, effectively balance two side's interests and divide
Join problem；Bandwagon effect is new and original, has stronger captivation, than general advertizing effect more
Extensively.
Accompanying drawing explanation
Fig. 1 is native system structured flowchart
Fig. 2 is native system workflow diagram
Fig. 3 is the one transparent vehicle window display schematic diagram of native system
Fig. 4 is the another kind transparent vehicle window display schematic diagram of native system
Detailed description of the invention
For the present invention more particularly described below, below in conjunction with the accompanying drawings and the instantiation technology to the present invention
Scheme is described in detail.
The structured flowchart of native system as it is shown in figure 1, native system specifically include that advertisement cloud platform server,
Automotive advertising display terminal and wireless communication module.Described advertisement cloud platform server is used for setting up advertisement
The advertising database that owner issues, and according to the GPS information of automobile feedback, advertising message is passed through wireless
Communication module is automatically distributed on automotive advertising display terminal；Described automotive advertising display terminal passes through car
Window transparent display throws in advertisement to car outside crowd, and automobile GPS information is passed through wireless telecommunications
Module uploads to advertisement cloud platform server；Described wireless communication module is used for transmitting GPS information with wide
Announcement information.
The workflow of native system is as shown in Figure 2.Advertising chief commander's advertising message uploads to advertisement cloud and puts down
Station server, advertising message is classified by advertisement keywords and sets up wide by advertisement cloud platform server
Accuse data base, and search for relevant advertisement according to the GPS information of automotive advertising display terminal feedback
Information, the GPS information such as fed back be AT STATION near, then relevant advertising message should be
Lodging, food and drink, tourism, advertising message relevant near commercial circle should be shopping, sales promotion, doctor
Institute, the relevant advertisements information of school area should be medical treatment, education, like this.Advertisement cloud platform
Relevant advertising message is distributed on automotive advertising display terminal by server by wireless communication module,
After automotive advertising display terminal receives advertising message by wireless communication module, shown by transparent vehicle window
Show that advertisement thrown in by device.It addition, advertisement cloud platform server controls advertisement according to the GPS information of feedback
Release time and throw in place, calculate car owner be divided into according to release time length and effectively place
Expense.Such as all point to same within a certain period of time when the GPS information of automotive advertising display terminal feedback
During one place, advertisement cloud platform server can determine whether this parking stall in parking lot, owing to parking lot reaches not
To the effect of advertizing, therefore stop to automotive advertising display terminal displaying advertising messages, car owner
Cannot take and be divided into expense.When the GPS information of automotive advertising display terminal feedback is near commercial circle,
Owing near commercial circle, flow of the people is relatively big, the communication effect of advertisement is preferable, and therefore car owner can take more
Many is divided into expense.
The transparent vehicle window display of described automotive advertising display terminal can be the transparent of relatively low picture element density
Light-emitting diode display, it is also possible to be projected in transparent projection screens by scialyscope.It is one as shown in Figure 3
Planting the schematic diagram of transparent vehicle window display, this display is arranged in cloth aerobic by miniature LED by certain interval
Changing on the glass for vehicle window of indium stannum transparent conductive film, every LEDs is a pixel.This transparent vehicle window
Display may be installed after automobile at windshield, and owing to picture element density is relatively low, driver can pass through
The outer road conditions of car seen by glass for vehicle window.Another kind of transparent vehicle window display schematic diagram as shown in Figure 4, by projecting
Advertisement image information is projected in a kind of transparent projection screens by machine.Driver can pass through this transparent projection screen
The outer road conditions of car seen by curtain, but the crowd at vehicle window rear is it is seen that project advertising message on the screen.
Claims (6)
1. a vehicle window ad distribution and display system, it is characterised in that: a kind of vehicle window ad distribution and display system,
Including advertisement cloud platform server, automotive advertising display terminal and wireless communication module.Described advertisement cloud platform
Advertising message is distributed to automotive advertising display terminal by server；Described automotive advertising display terminal is by transparent
Vehicle window display rearward driver and pedestrian throw in advertisement.Described advertisement cloud platform server is to installation
The car owner of automotive advertising display terminal pays.
2., according to claim 1, described advertisement cloud platform server can be according to the GPS information of automobile feedback, by row
Car place selects relevant advertisements to throw in targetedly.
3., according to claim 1, described advertisement cloud platform server can calculate according to the GPS information of automobile feedback
The effective time of advertisement putting and effective place, and according to result of calculation to installing automotive advertising display terminal
Car owner pay rational advertisement and be divided into expense.
4., according to claim 1, the transparent vehicle window display of described automotive advertising display terminal can be driven to automobile rear
The person of sailing and pedestrian's display advertisement information, the most do not hinder the observation sight line of this car driver simultaneously.
5., according to claim 4, described transparent vehicle window display is a kind of transparent LED display.
6., according to claim 4, described transparent vehicle window display can also be a kind of holographic transparent screen, uses and throws
Shadow mode shows advertising message.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610182424.3A CN105894320A (en) | 2016-03-25 | 2016-03-25 | Publishing and displaying system for car window type advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610182424.3A CN105894320A (en) | 2016-03-25 | 2016-03-25 | Publishing and displaying system for car window type advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105894320A true CN105894320A (en) | 2016-08-24 |
Family
ID=57013835
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610182424.3A Pending CN105894320A (en) | 2016-03-25 | 2016-03-25 | Publishing and displaying system for car window type advertisement |
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Cited By (25)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106527022A (en) * | 2016-12-02 | 2017-03-22 | 衍视电子科技（上海）有限公司 | Accurate holographic projection display system of vehicle |
| CN107071018A (en) * | 2017-04-01 | 2017-08-18 | 重庆车车盈网络科技有限公司 | A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform |
| CN107134236A (en) * | 2017-04-21 | 2017-09-05 | 东峡大通（北京）管理咨询有限公司 | A kind of shared single car advertisement display methods and device |
| CN107181972A (en) * | 2017-06-12 | 2017-09-19 | 广州外圆内方科技发展有限公司 | Player method, software service and the system of multi-medium data |
| CN107333157A (en) * | 2017-09-01 | 2017-11-07 | 衍视电子科技（上海）有限公司 | A kind of automobile-used 4G remote players and its player method |
| CN107393448A (en) * | 2017-07-11 | 2017-11-24 | 黄群战 | A kind of wheel advertising projector equipment and its projecting method |
| WO2017219971A1 (en) * | 2016-06-24 | 2017-12-28 | 上海碧虎网络科技有限公司 | Outdoor mobile advertisement release customization method and system |
| CN107578176A (en) * | 2017-09-12 | 2018-01-12 | 深圳市兆洋电子有限公司 | A kind of rear auto window intelligent advertisement shows business model management system and method |
| WO2018068525A1 (en) * | 2016-10-10 | 2018-04-19 | 上海碧虎网络科技有限公司 | Automobile advertisement projection system based on data communication |
| CN108063962A (en) * | 2017-12-13 | 2018-05-22 | 广州玄微信息技术有限公司 | The automobile-used jettison system of multimedia controlled by high in the clouds |
| CN108364580A (en) * | 2018-02-24 | 2018-08-03 | 深圳市豪胜电子有限公司 | The display device for mounting on vehicle that high definition is energy saving and structure is frivolous |
| CN109286828A (en) * | 2018-08-09 | 2019-01-29 | 深圳市福瑞达显示技术有限公司 | A kind of holography fan screen ad delivery systems |
| CN109445732A (en) * | 2018-09-30 | 2019-03-08 | 上海友衷科技有限公司 | The Vehicular information display method and its display system of identity-based identification |
| CN109858940A (en) * | 2017-11-02 | 2019-06-07 | 丰田自动车株式会社 | Movable body and advertisement providing method |
| CN109872644A (en) * | 2019-03-09 | 2019-06-11 | 深圳市恒立通能源技术有限公司 | A kind of automobile-used billboard and its control mode |
| CN110176154A (en) * | 2019-06-14 | 2019-08-27 | 大陆投资(中国)有限公司 | For realizing the method interacted between vehicle and the user of other vehicles or pedestrian |
| CN110211530A (en) * | 2019-05-29 | 2019-09-06 | 北京橙子微讯科技有限公司 | A kind of automotive advertising display screen and its control method based on big data analysis |
| CN110517597A (en) * | 2019-09-09 | 2019-11-29 | 深圳极光王科技股份有限公司 | Vehicle-mounted transparent LED display screen for rear window and management system applying same |
| CN110782816A (en) * | 2018-07-26 | 2020-02-11 | 丰田自动车株式会社 | Information processing apparatus, information processing method, and non-transitory storage medium |
| US10917680B2 (en) | 2018-10-01 | 2021-02-09 | Uvertz, Llc | Distributing content to render at vehicles |
| US10949887B2 (en) | 2018-10-01 | 2021-03-16 | Uvertz, Llc | Transmitting display content to vehicles to render contemporaneously during a content time period with related content at a display screen |
| US11064241B2 (en) | 2018-10-01 | 2021-07-13 | Uvertz, Llc | Rendering content at a vehicle transmitted from a content distribution system |
| CN113129052A (en) * | 2020-01-15 | 2021-07-16 | 丰田自动车株式会社 | Advertisement presentation system and advertisement presentation method |
| CN113190199A (en) * | 2021-04-29 | 2021-07-30 | Oppo广东移动通信有限公司 | Content display method, device, terminal, vehicle and readable storage medium |
| CN114418635A (en) * | 2022-01-14 | 2022-04-29 | 重庆长安汽车股份有限公司 | Automobile rear window advertisement media platform and operation method |
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Cited By (27)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017219971A1 (en) * | 2016-06-24 | 2017-12-28 | 上海碧虎网络科技有限公司 | Outdoor mobile advertisement release customization method and system |
| WO2018068525A1 (en) * | 2016-10-10 | 2018-04-19 | 上海碧虎网络科技有限公司 | Automobile advertisement projection system based on data communication |
| CN106527022A (en) * | 2016-12-02 | 2017-03-22 | 衍视电子科技（上海）有限公司 | Accurate holographic projection display system of vehicle |
| CN107071018A (en) * | 2017-04-01 | 2017-08-18 | 重庆车车盈网络科技有限公司 | A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform |
| CN107134236A (en) * | 2017-04-21 | 2017-09-05 | 东峡大通（北京）管理咨询有限公司 | A kind of shared single car advertisement display methods and device |
| CN107181972A (en) * | 2017-06-12 | 2017-09-19 | 广州外圆内方科技发展有限公司 | Player method, software service and the system of multi-medium data |
| CN107181972B (en) * | 2017-06-12 | 2020-03-17 | 广州外圆内方科技发展有限公司 | Multimedia data playing method, software device and system |
| CN107393448A (en) * | 2017-07-11 | 2017-11-24 | 黄群战 | A kind of wheel advertising projector equipment and its projecting method |
| CN107333157A (en) * | 2017-09-01 | 2017-11-07 | 衍视电子科技（上海）有限公司 | A kind of automobile-used 4G remote players and its player method |
| CN107578176A (en) * | 2017-09-12 | 2018-01-12 | 深圳市兆洋电子有限公司 | A kind of rear auto window intelligent advertisement shows business model management system and method |
| CN109858940B (en) * | 2017-11-02 | 2023-08-08 | 丰田自动车株式会社 | Movable body and advertisement providing method |
| CN109858940A (en) * | 2017-11-02 | 2019-06-07 | 丰田自动车株式会社 | Movable body and advertisement providing method |
| CN108063962A (en) * | 2017-12-13 | 2018-05-22 | 广州玄微信息技术有限公司 | The automobile-used jettison system of multimedia controlled by high in the clouds |
| CN108364580A (en) * | 2018-02-24 | 2018-08-03 | 深圳市豪胜电子有限公司 | The display device for mounting on vehicle that high definition is energy saving and structure is frivolous |
| CN110782816A (en) * | 2018-07-26 | 2020-02-11 | 丰田自动车株式会社 | Information processing apparatus, information processing method, and non-transitory storage medium |
| CN109286828A (en) * | 2018-08-09 | 2019-01-29 | 深圳市福瑞达显示技术有限公司 | A kind of holography fan screen ad delivery systems |
| CN109445732A (en) * | 2018-09-30 | 2019-03-08 | 上海友衷科技有限公司 | The Vehicular information display method and its display system of identity-based identification |
| US10917680B2 (en) | 2018-10-01 | 2021-02-09 | Uvertz, Llc | Distributing content to render at vehicles |
| US10949887B2 (en) | 2018-10-01 | 2021-03-16 | Uvertz, Llc | Transmitting display content to vehicles to render contemporaneously during a content time period with related content at a display screen |
| US11064241B2 (en) | 2018-10-01 | 2021-07-13 | Uvertz, Llc | Rendering content at a vehicle transmitted from a content distribution system |
| CN109872644A (en) * | 2019-03-09 | 2019-06-11 | 深圳市恒立通能源技术有限公司 | A kind of automobile-used billboard and its control mode |
| CN110211530A (en) * | 2019-05-29 | 2019-09-06 | 北京橙子微讯科技有限公司 | A kind of automotive advertising display screen and its control method based on big data analysis |
| CN110176154A (en) * | 2019-06-14 | 2019-08-27 | 大陆投资(中国)有限公司 | For realizing the method interacted between vehicle and the user of other vehicles or pedestrian |
| CN110517597A (en) * | 2019-09-09 | 2019-11-29 | 深圳极光王科技股份有限公司 | Vehicle-mounted transparent LED display screen for rear window and management system applying same |
| CN113129052A (en) * | 2020-01-15 | 2021-07-16 | 丰田自动车株式会社 | Advertisement presentation system and advertisement presentation method |
| CN113190199A (en) * | 2021-04-29 | 2021-07-30 | Oppo广东移动通信有限公司 | Content display method, device, terminal, vehicle and readable storage medium |
| CN114418635A (en) * | 2022-01-14 | 2022-04-29 | 重庆长安汽车股份有限公司 | Automobile rear window advertisement media platform and operation method |
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Application publication date: 20160824 |