CN106331165B - A kind of car multimedia jettison system based on data communication - Google Patents

A kind of car multimedia jettison system based on data communication Download PDF

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Publication number
CN106331165B
CN106331165B CN201610885002.2A CN201610885002A CN106331165B CN 106331165 B CN106331165 B CN 106331165B CN 201610885002 A CN201610885002 A CN 201610885002A CN 106331165 B CN106331165 B CN 106331165B
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China
Prior art keywords
multimedia
cloud server
server terminal
content
dispensing device
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CN106331165A (en
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王剑锋
张小林
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SHANGHAI TIGER NETWORK TECHNOLOGY CO., LTD.
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Shanghai Tiger Network Technology Co Ltd
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Publication of CN106331165A publication Critical patent/CN106331165A/en
Priority to PCT/CN2017/089293 priority patent/WO2018068525A1/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles
    • G09F21/049Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/52Network services specially adapted for the location of the user terminal
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B60VEHICLES IN GENERAL
    • B60RVEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
    • B60R11/00Arrangements for holding or mounting articles, not otherwise provided for
    • B60R11/02Arrangements for holding or mounting articles, not otherwise provided for for radio sets, television sets, telephones, or the like; Arrangement of controls thereof
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00Details of colour television systems
    • H04N9/12Picture reproducers
    • H04N9/31Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
    • H04N9/3141Constructional details thereof

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Multimedia (AREA)
  • Mechanical Engineering (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Navigation (AREA)

Abstract

The car multimedia jettison system based on data communication that the present invention provides a kind of, it is characterised in that: including projection device and cloud server terminal;The projection device is installed on vehicle, for carrying out the projection of ad content to vehicle window;Communication module is installed on the projection device, for carrying out data interaction with cloud server terminal;Positioning system is installed on the projection device or vehicle, for obtaining the geographical location information of projection device in real time;Wherein, current geographical location information is sent to cloud server terminal by communication module timing by the projection device;The cloud server terminal pushes the ad content for being suitble to current geographic position information to it according to the geographical location information of projection device;After projection device receives the ad content of the push, the work that is projected.Automotive advertising optical projection system based on data communication of the invention greatly reduces human cost by cloud advertisement.

Description

A kind of car multimedia jettison system based on data communication
Technical field
The present invention relates to vehicle-mounted projection display systems, and in particular, to a kind of car multimedia throwing based on data communication Place system.
Background technique
With the high speed development of China's economic, Chinese automobile value volume and range of product is also increasing sharply, the need of automotive advertising Ask also increasing, the advertisement on domestic market also focuses on PET film or sticky paper etc. and is pasted onto automobile rear car glass pane Or paste on automobile case, this series advertisements is constantly to update, and material can not also reuse, and replacement needs to consume every time Take a large amount of human and material resources, time, Ads on Vehicles can be replaced constantly, be reused, and traditional LED screen is impermeable steel, right One of the main reason for driver's sight also has certain influence, and the traditional LED lamp advertisement excessively concentrated is also light pollution in cities.Advertisement Intelligence has become currently the most important demand,
Advertisement at present cannot select to launch regional advertisement content according to geographical location, and paster also wastes vast resources.Greatly Partial advertisement cannot automatically update content.
Summary of the invention
The present invention aims to overcome the above drawbacks, provides a kind of car multimedia jettison system based on data communication, benefit Multimedia is launched with internet, more contents can be launched, without the joint strip of papery and plastics PET material, avoids environment Pollution.
A kind of car multimedia jettison system based on data communication provided by the invention, it is characterised in that: including more matchmakers Body dispensing device and cloud server terminal;
Above-mentioned multimedia dispensing device is installed on vehicle, is used for vehicle external visual face (such as: glass for vehicle window, car door equipotential Set) dispensing of multimedia content is carried out, such as: projection the modes such as plays and realizes the effect of display;
The multimedia dispensing device can be installed on any position of vehicle, such as: roof, rear seat for vehicle rear glove The position launched to glass for vehicle window can be achieved in platform etc..
The multimedia dispensing device can be fixed on vehicle, can also be installed on vehicle by dismountable mode.
The multimedia dispensing device can be the rechargeable projector of included lithium battery, can also pass through the vehicle-mounted end USB The equipment power-extractings such as mouth.
Communication module is installed (such as: 3G, 4G, wifi, bluetooth, infrared wireless telecommunications on above-mentioned multimedia dispensing device Module), for carrying out data interaction with cloud server terminal;
Positioning system is installed on above-mentioned multimedia dispensing device or vehicle, for real-time acquiring multi-media dispensing device Geographical location information;
The positioning system can be vehicle-mounted GPS equipment or the locating core being directly built on multimedia dispensing device mainboard Piece, the equipment can have the transfer function of wireless data, to realize the transmission of location data;Signal can also directly be passed through The modes such as the communication module on line, mainboard realize the transmitting function of data.
Wherein, current geographical location information is sent to cloud clothes by communication module timing by above-mentioned multimedia dispensing device Business end;
Above-mentioned cloud server terminal pushes to it according to the geographical location information of multimedia dispensing device and is suitble to current geographic position The multimedia content of information;
After multimedia dispensing device receives the multimedia content of the push, the work launched.
I.e., cloud server terminal is equipped with multimedia gallery, the multimedia dispensing table of each department, each period is described, as more matchmakers When body dispensing device has dispensing demand, can be random or by certain rule the multimedia push work of carry out.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned vehicle external visual face be equipped with custom size placement carrier, above-mentioned multimedia content by multimedia dispensing Equipment is thrown on the placement carrier.
I.e., the area of dispensing, position, shape can be adjusted and select according to the needs of dispensing.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned placement carrier be projection film, automatically controlled film or the projection coating for being set to glass for vehicle window surface.Such load Body can be evenly distributed on light on projection film
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned multimedia content include business multimedia, public good publicity multimedia, road conditions Weather information, emergency cooperative letter Breath and other correlations can be used for the content launched.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned cloud server terminal include analysis module, for a upper period and current slot acquisition geographical position Confidence breath is compared;
When comparison result is, the geographical location of a upper period and current slot belongs to same multimedia area, Continue currently playing content;
When comparison result is, the geographical location of a upper period and current slot is not belonging to same multimedia area When, above-mentioned cloud server terminal pushes the multimedia content for being suitble to current geographic position information to multimedia dispensing device.
To realize the effect for the dispensing for carrying out different multimedia content for different zones.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned cloud server terminal include emergency playing module, need the content of emergency playing for intercutting (such as: burst be severe Situation, burst rescue demand, emergency notice etc. content);
After cloud server terminal receives the broadcasting demand for carrying out emergency content in a certain region, in real time or timing statistics should Multimedia dispensing device in region stops the currently playing content of the multimedia dispensing device, and pushes emergency playing to it Content.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: navigation system i.e., on above-mentioned multimedia dispensing device or vehicle is installed, for planning travel route;
When navigation system starts, and after carrying out the planning of travel route, above-mentioned communication module is automatically newest traveling road Line is sent to cloud server terminal;
After above-mentioned cloud server terminal estimates the travel time of each multimedia area according to travel route, according to this by way of region Timetable carry out the overall planning of multimedia content, and work out the multimedia content of entire stroke, set to multimedia dispensing It is standby disposably to push the multimedia content.
Due to the management that the multimedia content is planned as a whole, the content played is then more smooth and coherent, avoids Multimedia content sense of discomfort caused by the people of viewing is converted suddenly into a certain region.Also usage experience is further improved.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., further include multimedia client, by multimedia, quotient holds;
Above-mentioned multimedia client sends the demand that multimedia is launched to cloud server terminal, is authenticated by the audit of cloud server terminal Afterwards, it generates multimedia and launches plan, which is pushed;
The demand that above-mentioned multimedia is launched include the multimedia content launched, the period of dispensing, the region of dispensing and its His relevant information.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., further include mobile client, is held by car owner, include communication module, for realizing the data with cloud server terminal Interaction;
Above-mentioned client obtains the dispensing state of present multimedia from cloud server terminal;Thus to having one in the broadcasting of this vehicle Fixed understanding.
Above-mentioned client contains troublshooting module, when multimedia dispensing device is there is a situation where needing repairing, passes through Fault condition is sent to cloud server terminal by the troublshooting module;To accelerate the speed of breakdown maintenance, for example cloud is caused Mistake be then able to achieve the reparation of first time, for example hardware fault is also able to achieve quickly maintenance and arranges;
Above-mentioned client contains navigation module, when client terminal start-up navigation feature, by communication module automatically by it most The route that new navigation obtains is sent to cloud server terminal;
After above-mentioned cloud server terminal estimates the travel time of each multimedia area according to navigation routine, according to this by way of region Timetable carry out the overall planning of multimedia content, and work out the multimedia content of entire stroke, set to multimedia dispensing It is standby disposably to push the multimedia content.
Further, a kind of car multimedia jettison system based on data communication provided by the invention also has in this way The characteristics of: i.e., above-mentioned cloud server terminal further include module of bidding, for collect multimedia client publication multimedia of bidding, and Multimedia publication of bidding is carried out on the platform of cloud server terminal;
Above-mentioned mobile client further includes multimedia putting module of bidding, and the holder of above-mentioned mobile client passes through the mould Result is fed back into cloud server terminal after multimedia of bidding on the selected platform of block;
Multimedia dispensing device where from above-mentioned cloud server terminal to the mobile client carries out the multimedia push of bidding.
The function and effect of the present invention:
Car multimedia jettison system based on data communication of the invention pushes multimedia by cloud, greatly reduces Human cost.It can be automatic to launch different zones multimedia according to different zones.It, can light is equal using special projection film Even distribution is used up nothing and is reflected and refract to elsewhere by optical path.It reduces light pollution and meets imaging again simultaneously.Launch more matchmakers Body includes business multimedia, public good publicity, road conditions weather, emergency cooperative information etc..
Detailed description of the invention
Fig. 1, a kind of schematic diagram of the car multimedia optical projection system based on data communication provided by the embodiment.
Specific embodiment
As shown in Figure 1, present embodiments providing a kind of car multimedia optical projection system based on data communication:
Including containing communication module multimedia dispensing device and cloud;
The multimedia dispensing device is installed on rear seat for vehicle object disposing platform, more for carrying out to the vehicles external visual face such as vehicle window The projection of media content;Dedicated projection film is posted on the glass for vehicle window, when multimedia dispensing device is in energized state, and to this When vehicle window projects image, the display result of image can be realized by the projection film being arranged on.
Communication module is installed on the multimedia dispensing device, can be realized by network and cloud, data interaction is carried out, Such as: receiving the multimedia content that cloud is sent, the travel situations of this vehicle, working condition etc. are sent to cloud etc.;
Positioning system is installed on the multimedia dispensing device, this vehicle (i.e., this multimedia dispensing device) can be obtained in real time Geographical location information, via communication module, by WIFI, 4G or 3G network, setting reports this vehicle to cloud in every 5 minutes Geographical location information;
Cloud server terminal transfers current geographic position according to the geographical location information of multimedia dispensing device out of multimedia gallery In region where information, the multimedia that can be launched in current time end, and the multimedia is pushed to multimedia dispensing device; After multimedia dispensing device receives the multimedia content of the push, the work that is projected.
Specific operating process is as follows:
1, a multimedia dispensing device is installed in the car, contains communication module in the equipment, can carry out the network interconnection into Row data exchange.Shelves glass pastes a special projection film after vehicle, light can be evenly distributed on film, avoid light pollution.
2, in car running process, current location information periodically can be issued cloud, cloud is according to current vehicle geography Position.
3, after cloud receives vehicle position information, the multimedia in the current region is carried out database and is transferred, is then led to Network is crossed to push away multimedia content (multimedia includes business multimedia, public good publicity, road conditions weather, emergency cooperative information etc.) It is sent on the multimedia dispensing device containing communication module.
4, multimedia dispensing device is directly launched multimedia content onto rear auto window or side window glass.
Variation one,
Behind timing acquisition geographical location, cloud can constantly push in new multimedia to multimedia dispensing device Hold.And when the multimedia content of push is random push or carries out the push of differentiated by a certain rule, often occur one The case where interrupting present multimedia by 5 minutes, and be updated multimedia, this is often caused to viewer and unhappiness Experience effect.
And the case where constantly being refreshed in order to avoid multimedia content, is loaded with analysis mould to cloud in the present embodiment Block, the module are to be used to be compared the geographical location information that T-1 (a upper period) and T (current slot) is obtained;
Such as comparison result are as follows: when the geographical location of a upper period and current slot belongs to same multimedia area, Continue currently playing content;
If comparison result is, the geographical location of a upper period and current slot is not belonging to same multimedia area When, then cloud is transferred out of multimedia gallery in the region where suitable current geographic position information, can be thrown in current time end The multimedia put, and the multimedia content for being suitble to current geographic position information is pushed to multimedia dispensing device.
Variation two,
Since this platform can not only play common business multimedia, the needs of government or public good can be also cooperated to carry out instant Government information, instant public welfare activities, the broadcasting of instant emergency information (such as: major accident, emergency relief demand).
And based on such broadcasting demand, often there is instantaneity, emergency and regional requirement, so, for this Class broadcast request generally requires to carry out intercut Deng measures.
So being needed in view of the above-mentioned problems, cloud may also include emergency playing module in platform of the invention for intercutting Want the content of emergency playing;Such as: when cloud receives following information: " serious accident occurring in a-quadrant, is badly in need of vehicle certainly Hope goes to transport injury, carries out emergency relief ", after receiving above-mentioned emergency playing demand, in real time or timing is counted in the region All multimedia dispensing devices, stop the currently playing content of the multimedia dispensing device, and push emergency playing to it Content.
After vehicle leaves the region, according to the comparison result of analysis module, suitable multimedia content is automatically switched back into.
Variation three,
Due to entering a new region, multimedia dispensing device will receive the new play instruction in cloud again, So being likely to result in during this switching, due to switching the reason of broadcasting content suddenly, lead to broadcasting content Linking has some setbacks, and in turn results in the sense of discomfort of experience.
So in the present embodiment, proposing a kind of multimedia scheme of smoothness, by disposably instructing, Ji Keshi Show whole multimedia smoothness, without the result of switching.
In the present embodiment, navigation system is installed on multimedia dispensing device or vehicle, for planning travel route;
When navigation system is activated, and after having carried out the planning of travel route, the equipment such as communication module are passed the signal to After upper, newest travel route is sent to cloud;
Cloud is according to the travel route, according to current real-time road, after the travel time for estimating each multimedia area, The overall planning of multimedia content is carried out according to the timetable by way of region, such as: by way of tetra- multimedia areas ABCD, In, a-quadrant 15min, B area 10min, C region 20min, the region D 5min, then when can play multimedia according to each region It is long, it is disposable to the multimedia dispensing device after the multimedia content for working out entire stroke after the combination for carrying out multimedia content Push the multimedia content.
Variation four,
In order to realize dynamic information interchange, real-time reception to multimedia order or multimedia requirement.
Further include multimedia client in the system that the present embodiment is related to, (certainly also includes that can issue city by multimedia quotient The official release management people of the emergence messages such as political affairs information or rescue or platform management people) hold;
Multimedia quotient by multimedia client to cloud server terminal send demand that multimedia launches (such as: in a-quadrant, 14: During 00-16:00, the multimedia of a length of 1.3min when launching specified), the matters such as the demand and subsequent payment pass through cloud After the audit certification of server-side, the multimedia content and situation are included in the multimedia database in cloud, multimedia is generated and throws The plan of putting pushes the multimedia.
In addition, client-based hold, the mode that can also be required by modification order or modification realizes that dynamic manages Effect.
Variation five,
In order to further increase interactive effect, be car owner be also capable of active safeguard or manage the multimedia feelings of this vehicle Condition.
System in the present embodiment further includes mobile client, is held by car owner, includes communication module, for realizing With the data interaction in cloud;
The client can obtain in real time the multimedia dispensing state of this current vehicle from cloud.
In addition, the client contains troublshooting module, when multimedia dispensing device is there is a situation where needing repairing, lead to It crosses the troublshooting module and fault condition is sent to cloud, carry out quick troubleshooting arrangement for cloud.
In addition, the client can also contain navigation module, it is automatic by communication module when client terminal start-up navigation feature The route that its newest navigation obtains is sent to cloud;Cloud is according to the travel route, and according to current real-time road, estimation is every After the travel time of a multimedia area, the overall planning of multimedia content is carried out according to the timetable by way of region, is worked out After the multimedia content of entire stroke, the multimedia content is disposably pushed to the multimedia dispensing device.
Variation six,
In order to improve the enthusiasm of car owner and its interactivity of platform, this system can also be by providing the mould for platform of bidding Formula, to realize such as: the multimedia for launching region or release time section being concentrated bid the mode of acquisition to multimedia.
Specifically, which further includes module of bidding, and for collecting the multimedia of bidding of multimedia client publication, is passed through After background audit certification, multimedia publication of bidding will be carried out on its platform of bidding beyond the clouds;
Corresponding, the mobile client of the present embodiment further includes multimedia putting module of bidding, and car owner is clear by the module After looking at and selecting the multimedia of bidding on platform, selected result is fed back into cloud;Where cloud to the mobile client Multimedia dispensing device carries out the multimedia push of bidding.

Claims (8)

1. a kind of car multimedia content delivery system based on data communication, it is characterised in that:
Including multimedia dispensing device, cloud server terminal and mobile client;The mobile client is held by car owner, includes logical Module is interrogated, for realizing the data interaction with cloud server terminal;
The multimedia dispensing device is installed on vehicle, for carrying out the display of multimedia content to vehicle external visual face;
Communication module is installed on the multimedia dispensing device, for carrying out data interaction with cloud server terminal;
Navigation system is installed on the multimedia dispensing device or vehicle or the mobile client includes navigation module, is used In planning travel route;After navigation system or navigation module carry out the planning of travel route, the communication module is newest rule The travel route drawn is sent to cloud server terminal;
The cloud server terminal estimates the way of each multimedia area according to the travel route and current real-time road of most recent layout After the time, the overall planning of multimedia content is carried out according to the timetable by way of region, and work out more matchmakers of entire stroke Body broadcasting content disposably pushes the multimedia content to the multimedia dispensing device;
After multimedia dispensing device receives the multimedia content of the push, the work launched.
2. a kind of car multimedia content delivery system based on data communication as described in claim 1, it is characterised in that:
The vehicle external visual face is equipped with the placement carrier of custom size, and the multimedia content passes through multimedia dispensing device It is thrown on the placement carrier.
3. a kind of car multimedia content delivery system based on data communication as claimed in claim 2, it is characterised in that:
The placement carrier is projection film, automatically controlled film or the projection coating for being set to glass for vehicle window surface.
4. a kind of car multimedia content delivery system based on data communication as described in claim 1, it is characterised in that:
The multimedia content includes commercial advertisement, public good exploitation, road conditions Weather information, emergency cooperative information and other phases Close the content that can be used for launching.
5. a kind of car multimedia content delivery system based on data communication as described in claim 1, it is characterised in that:
The cloud server terminal includes emergency playing module, for intercutting the content for needing emergency playing;
After cloud server terminal receives the broadcasting demand for carrying out emergency content in a certain region, in real time or timing counts the region Interior multimedia dispensing device stops the currently playing content of the multimedia dispensing device, and pushes in emergency playing to it Hold.
6. a kind of car multimedia content delivery system based on data communication a method as claimed in any one of claims 1 to 5, feature It is:
It further include multimedia client, by multimedia, supplier holds;
The multimedia client sends the demand that multimedia is launched to cloud server terminal, after the audit certification of cloud server terminal, It generates multimedia and launches plan, which is pushed;
The demand that the multimedia is launched includes the ad content launched, the period of dispensing, the region of dispensing and other correlations Information.
7. a kind of car multimedia content delivery system based on data communication as claimed in claim 6, it is characterised in that:
The client obtains the dispensing state of present multimedia from cloud server terminal;
The client contains troublshooting module, when multimedia dispensing device is there is a situation where needing repairing, passes through the event Hinder repair module and fault condition is sent to cloud server terminal.
8. a kind of car multimedia content delivery system based on data communication as claimed in claim 7, it is characterised in that:
The cloud server terminal further includes module of bidding, the multimedia content of bidding issued for collecting multimedia client, and Carry out bidding on the platform of cloud server terminal the publication of multimedia content;
The mobile client further includes multimedia content putting module of bidding, and the holder of the mobile client passes through the mould Result is fed back into cloud server terminal after multimedia content of bidding on the selected platform of block;
Multimedia dispensing device where from the cloud server terminal to the mobile client carries out the push of the multimedia content of bidding.
CN201610885002.2A 2016-10-10 2016-10-10 A kind of car multimedia jettison system based on data communication Active CN106331165B (en)

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PCT/CN2017/089293 WO2018068525A1 (en) 2016-10-10 2017-06-21 Automobile advertisement projection system based on data communication

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