CN102542438A - Network advertising serving scheduling system and scheduling method - Google Patents
Network advertising serving scheduling system and scheduling method Download PDFInfo
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- CN102542438A CN102542438A CN2011104598190A CN201110459819A CN102542438A CN 102542438 A CN102542438 A CN 102542438A CN 2011104598190 A CN2011104598190 A CN 2011104598190A CN 201110459819 A CN201110459819 A CN 201110459819A CN 102542438 A CN102542438 A CN 102542438A
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Abstract
The invention discloses a network advertising serving scheduling system and a scheduling method. The network advertising serving scheduling method comprises the following steps of: receiving the total serving amount of advertisings input by a user; receiving a date range of advertising serving set by the user; according to the total serving amount of advertisings and total days of the date range, determining the intraday serving amount of advertisings corresponding to each date in the date range, and showing a scheduling calendar table of the intraday serving amount of advertisings corresponding to each date which is marked on each date in the date range; receiving the modification of the user to the intraday serving amount of advertisings marked on the date, and updating the intraday serving amount of advertisings marked on the corresponding date; and according to the intraday serving amount of advertisings corresponding to each date marked by each date in the date range of a calendar, generating network advertising scheduling information. Thus, the operation of the user in the advertising scheduling process can be reduced, the using efficiency and the user experience are increased, and the flexibility of advertising scheduling set by the user is increased.
Description
Technical field
The present invention relates to a kind of web advertisement and throw in the waiting technology, relate in particular to a kind of web advertisement that injected volume every day is set and throw in waiting system and scheduling method.
Background technology
Along with Internet technology use increasingly extensive, the web advertisement business is also increasing.To the input of web advertisement corresponding control need be set on Webpage all generally and support, with parameters such as date section that advertisement putting is set and time periods.Each web advertisement company of throwing in all has web advertisement separately to throw in the waiting control, is used for realizing the selection of advertisement putting time period.General, through being set, a modification time button that is used to eject the date control carries out the setting of date section, want date of throwing in through on the date control, clicking the date lattice, choosing, also can choose whole week.The continuity of control during according to day afterwards generates and demonstrates the effect of section of many dates.Also can show release time section situation weekly, distinguish through symbol and throw in and do not throw in that for example: need to throw in to colluding this time period of symbology, the fork symbology is not thrown in through control.Can also be in time period of clicking one day during cell, eject the time period bullet window is set, perhaps through selecting start time and concluding time to carry out the time period setting.Can after every selection time period, click " adding another time period " so that the more time section to be set.Confirm to obtain final effect through clicking at last.
Yet, when using existing advertisement putting waiting control,, need repeatedly clicking operation to accomplish the waiting setting if the advertiser wants to be provided with a plurality of date sections, make that operation is comparatively loaded down with trivial details.And these controls all can not be provided with injected volume every day, and control systems can perhaps used same input strategy weekly injected volume on average to every day, can not flexible and changeable input strategy be provided for the advertiser like this.
Summary of the invention
One of technical matters to be solved by this invention is to provide a kind of web advertisement to throw in waiting system and scheduling method, to improve Advertisement arrangement efficient and user experience.
In order to solve the problems of the technologies described above, to the invention provides a kind of web advertisement and throw in the waiting system.This system comprises waiting server and waiting terminal, and said waiting terminal is sent to said waiting server with the web advertisement waiting information that it generated, and wherein, said waiting terminal comprises:
The input date is provided with the unit, is used to be provided with the date range of advertisement putting;
Injected volume is provided with the unit, is used to be provided with the total injected volume of advertisement, according to total injected volume of said advertisement and the total fate of said date range, confirms the corresponding spending on ads on the same day of each date in the said date range;
The calendar pane unit is presented at the waiting calendar watch that has indicated the same day spending on ads corresponding with each date on each date in the said date range;
Injected volume is revised the unit, the spending on ads on the same day that is used to revise on the date and is indicated;
The Advertisement arrangement generation unit is used for the same day spending on ads corresponding with each date that on each date of said date range, indicated according to said waiting calendar watch, generates said web advertisement waiting information.
The web advertisement according to another aspect of the invention is thrown in the waiting system, and the waiting calendar watch that said calendar pane unit shows shows date with the form of cell, on the cell on each date, shows the spending on ads on corresponding date.
The web advertisement according to another aspect of the invention is thrown in the waiting system, and said waiting terminal also comprises the injected volume display unit, is used to show current residue injected volume and/or has arranged injected volume and current total injected volume.
The web advertisement according to another aspect of the invention is thrown in the waiting system, and said waiting terminal also comprises the waiting button, triggers the said waiting calendar watch of generation through clicking said waiting button.
Throw in the waiting system according to the web advertisement of another aspect of the invention, injected volume is provided with the unit and is specially in the operation of confirming the spending on ads on the same day that each date in the said date range is corresponding according to total injected volume of said advertisement and the total fate of said date range: the quotient and the remainder that calculate total injected volume of said advertisement and the total fate of said date range; The spending on ads on the same day that last day in the said date range is corresponding confirm as said merchant and said remainder with, said merchant is confirmed as in the spending on ads on the same day of other date correspondence in the said date range.
The web advertisement according to another aspect of the invention is thrown in the waiting system; Said waiting calendar watch realizes through the ExtJS framework, clicks, pulls and/or the right-click incident binding on the said waiting calendar watch and/or in the spending on ads on the same day that is indicated on the said waiting calendar watch.
According to another aspect of the invention a kind of method that is used to generate web advertisement waiting is provided, this method comprises: the total injected volume of advertisement that receives user's input; Receive the date range of the advertisement putting of user's setting; Confirm the corresponding spending on ads on the same day of each date in the said date range according to total injected volume of said advertisement and the total fate of said date range, be presented at the waiting calendar watch that has indicated the same day spending on ads corresponding on each date in the said date range with each date; Receive the user date is gone up the modification that the same day, spending on ads was carried out that indicates, upgrade the spending on ads on the same day that is indicated on the corresponding date; The same day spending on ads corresponding with each date that is indicated on each date in said date range according to said calendar generates web advertisement waiting information.
According to the method for the web advertisement waiting of another aspect of the invention, said waiting calendar watch shows date with the form of cell, on the cell on each date, shows the spending on ads on corresponding date.
Method according to the web advertisement waiting of another aspect of the invention; Further comprise: when having indicated the waiting calendar watch of the same day spending on ads corresponding on each date in being presented at said date range, also show the current residual injected volume and/or arranged injected volume and current total injected volume with each date.
According to the method for the web advertisement waiting of another aspect of the invention, specifically comprise in the processing of confirming the spending on ads on the same day that each date in the said date range is corresponding according to total injected volume of said advertisement and the total fate of said date range: the quotient and the remainder that calculate total injected volume of said advertisement and the total fate of said date range; The spending on ads on the same day that last day in the said date range is corresponding confirm as said merchant and said remainder with, said merchant is confirmed as in the spending on ads on the same day of other date correspondence in the said date range.
Compared with prior art, the advertisement putting waiting system of one or more embodiment can reduce the operation of user in carrying out the Advertisement arrangement process according to the present invention, improves service efficiency and user experience, has increased the user and has carried out the dirigibility that Advertisement arrangement is provided with; In addition, the user can freely be provided with injected volume every day.For example, want big than usual in the advertisement visit capacity of festivals or holidays, the user can use this function to improve the day injected volume of festivals or holidays.
Other features and advantages of the present invention will be set forth in instructions subsequently, and, partly from instructions, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in instructions, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of instructions, is used to explain the present invention with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is a functional block diagram of throwing in the waiting system according to the web advertisement of the embodiment of the invention;
Fig. 2 is the instance graph according to the waiting calendar watch of the embodiment of the invention;
Fig. 3 revises the unit according to the user of the embodiment of the invention through injected volume to revise the instance graph of date during injected volume;
Fig. 4 throws in the process flow diagram that the waiting system carries out Advertisement arrangement for the web advertisement according to the embodiment of the invention;
Fig. 5 is the instance graph of the waiting calendar watch display result in the instance of throwing in the waiting system according to the web advertisement of the embodiment of the invention and carrying out Advertisement arrangement;
Fig. 6 is for ejecting the instance graph that injected volume is revised panel in the instance of throwing in the waiting system according to the web advertisement of the embodiment of the invention and carrying out Advertisement arrangement;
Fig. 7 is that is result's a instance graph for amended waiting calendar watch in the instance of throwing in the waiting system according to the web advertisement of the embodiment of the invention and carrying out Advertisement arrangement.
Embodiment
Below will combine accompanying drawing and embodiment to specify embodiment of the present invention, how the application technology means solve technical matters to the present invention whereby, and the implementation procedure of reaching technique effect can make much of and implement according to this.Need to prove that only otherwise constitute conflict, each embodiment among the present invention and each characteristic among each embodiment can mutually combine, formed technical scheme is all within protection scope of the present invention.
In addition; Can in computer system, carry out in the step shown in the process flow diagram of accompanying drawing such as a set of computer-executable instructions, and, though logical order has been shown in process flow diagram; But in some cases, can carry out step shown or that describe with the order that is different from here.
Fig. 1 is a functional block diagram of throwing in the waiting system according to the web advertisement of the embodiment of the invention, specifies the composition of this system below with reference to Fig. 1.
The web advertisement in the present embodiment is thrown in the waiting system and is mainly comprised waiting server 10 and waiting terminal 20; Said waiting terminal 20 is sent to waiting server 10 with the web advertisement waiting information that it generated; Wherein, said waiting terminal 20 comprises: throwing in the date is provided with unit 11, injected volume and unit 12, calendar pane unit 13, injected volume are set revise unit 14 and Advertisement arrangement generation unit 15.
The input date is provided with unit 11, is used to be provided with the date range of advertisement putting.This unit can be according to user's operation, input or selection from date and Close Date, thereby the date range of qualification advertisement putting.
Injected volume is provided with unit 12 and is used to be provided with the advertisement putting total amount.This unit is used for the total quantity that the user is arranged on needs input respective advertisement on the inherent corresponding web page of a period of time, and the corresponding spending on ads on the same day of each date in definite date range.Wherein, advertisement putting quantity is unit with CPM, and the every displaying of advertisement is designated as a CPM for 1,000 times.Can confirm the spending on ads on the same day that each date is corresponding like this: the quotient and the remainder that calculate total injected volume of advertisement and the total fate of date range; The spending on ads on the same day that last day in the date range is corresponding confirm as merchant and remainder with, said merchant is confirmed as in corresponding spending on ads on the same day of other date in the date range.
Calendar pane unit 13 is used to show each date corresponding advertisement injected volume on waiting calendar watch and the waiting calendar watch.The waiting calendar watch that shows can adopt the mode of traditional calendar watch, displaying calendar monthly, and every day, the form with cell showed date, and corresponding corresponding week.Indicated the same day spending on ads corresponding on each cell with each date.
Injected volume is revised unit 14, is used to revise the spending on ads on the date.When the user makes amendment to the injected volume on some dates according to the actual conditions needs, can make amendment to the spending on ads on any date according to user's operation in this unit, also can make amendment to the spending on ads on the date in a period of time scope.
Advertisement arrangement generation unit 15 is used for according to each date corresponding same day spending on ads that each date indicated of waiting calendar watch at date range, generates web advertisement waiting information.Obviously, web advertisement waiting information comprises pairing spending on ads on the same day of each non-vanishing date of spending on ads on the same day at least, can also comprise information such as residue spending on ads, total spending on ads.
Preferably, the waiting calendar watch of present embodiment can be realized through the ExtJS framework.Utilize the ExtJS framework; Can the waiting calendar watch with or the waiting calendar watch on bind in the spending on ads on the same day that indicated and click, pull and/or the right-click incident; Like this; The user can be through clicking, pull and/or right-click being operated and revised the spending on ads on the same day that is indicated on each date; For example, choose this spending on ads on same day through clicking the spending on ads on the same day that is indicated on each date on the calendar pane unit 13, the user can revise the injected volume on the same day after choosing through keyboard input.For another example, can click the spending on ads on the same day that is indicated on each date on the calendar pane unit 13 through left button and choose this spending on ads on same day, come to this on same day injected volume carry out zero clearing or recover operation such as initial value.And for example, also can through pull will be arranged on one on the date same day spending on ads deletion and be added to the spending on ads on the same day on another date.
In addition, the web advertisement of present embodiment is thrown in the waiting system can also comprise the injected volume display unit, is used to show the current residual injected volume and/or has arranged injected volume and current total injected volume, and these injected volumes all are unit with CPM.Can and arrange injected volume and waiting calendar watch that calendar pane unit 13 is shown is placed on the same window demonstration with total injected volume, residue injected volume, also can show in different windows.Wherein, remaining injected volume and having arranged injected volume is optional display items display, only when having the residue injected volume and having arranged injected volume, shows, when not existing, can only show total injected volume.
The waiting terminal 20 of present embodiment can also comprise a waiting button; The user is being provided with total injected volume and is throwing in a day after date; Come triggering system to generate inner waiting data through clicking this waiting button; Through calendar pane unit 13 inner waiting data presentation is become the waiting calendar watch, after waiting calendar watch editor is accomplished with modification, generate web advertisement waiting information through clicking confirming button.Fig. 2 is the instance graph of waiting calendar watch, and the user can monthly carry out page turning through page-turning button on the waiting calendar watch.Instance graph when the user revises unit 14 modification date injected volumes through injected volume is as shown in Figure 3, and Fig. 3 shows the injected volume of revising the every day in date 2011-12-13 to the 2011-12-20 scope.
Throw in the Advertisement arrangement operation that the waiting system specifies the user below in conjunction with the web advertisement of present embodiment.Idiographic flow is as shown in Figure 4, may further comprise the steps:
Step S110 receives the total injected volume of advertisement that the user imports.
Wherein, the user can be provided with total injected volume that unit 12 is provided with needs advertisement delivery through injected volume.
Step S120, the date range of the advertisement putting that the reception user is provided with.
Wherein, the user can be provided with unit 11 through the input date time range that the user wants advertisement delivery on webpage is set.
Step S130; Confirm the corresponding spending on ads on the same day of each date in the said date range according to total injected volume of advertisement and the total fate of date range, be presented at the waiting calendar watch that each date in the said date range has indicated the same day spending on ads corresponding with each date.
Wherein, will on average put into every day in total injected volume round numbers, surplus is put into last day.The user can generate the waiting calendar watch through clicking the waiting button, shows the waiting calendar watch through calendar pane unit 13.
Step S140 receives the user date is gone up the modification that the same day, spending on ads was carried out that indicates, and upgrades the spending on ads on the same day that is indicated on the corresponding date.
Step S150 according to each date corresponding same day spending on ads that each date indicated of said waiting calendar watch in said date range, generates web advertisement waiting information.
The user can come triggering system to generate inner waiting data through clicking the waiting button; Through calendar pane unit 13 inner waiting data presentation is become the waiting calendar watch; After waiting calendar watch editor is accomplished with modification, generate web advertisement waiting information through clicking confirming button, the user can send to waiting server 10 with this web advertisement waiting information; The user can send to waiting server 10 with a plurality of web advertisement waiting information in the lump when submitting the advertisement list to.
For example, it is 1000 that the user is provided with in the unit 12 input advertisement putting total amount at injected volume, and to be provided with that unit 11 selects to throw in from dates be 2011-12-05 through throwing in the date, and Close Date: 2012-01-22 clicks the waiting button.System handles total injected volume, 2011-12-05 to 2012-01-22 totally 49 days, and 1000 ÷ 49=20 surplus 20.So the CPM of 2011-12-05 to 2012-01-21 every day amount all is set as 20, and the day CPM amount of 2012-01-22 is 40.Control is after creating data every day, shows waiting calendar watch result, and is as shown in Figure 5.
When the user need revise the injected volume of specific date, revise unit 14 through injected volume and make amendment, for example; The user need revise the injected volume of January 9 to January 13; The user at first utilizes page-turning button that calendar is translated in January, 2012, on the waiting calendar watch, pulls date from January 9 to January 13, and injected volume is revised unit 14 and revised panel according to user's drag operation ejection injected volume; The user imports amended every day injected volume and is 30, and is as shown in Figure 6.After clicking affirmation, calendar pane unit 13 Updates Information, and is as shown in Figure 7.Because the user adjusted to 30 to this injected volume of 5 days by 20, the injected volume of the row amount that therefore on the injected volume display unit, shows has become 1050 from 1000, and the residue injected volume becomes-50 by 0, shows that amended CPM amount has had more 50 than original total injected volume.If the user confirms and should operate that then total injected volume can be updated to 1050.If the user in certain date or date range, does not think advertisement delivery, then only need injected volume be emptied or be set to 0 and get final product.
Use the web advertisement of the present invention to throw in the waiting system, can reduce the operation of user in carrying out the Advertisement arrangement process, improve service efficiency and user experience simultaneously, increased the user and carried out the dirigibility that Advertisement arrangement is provided with.
Those skilled in the art should be understood that; Above-mentioned each module of the present invention or each step can realize that they can concentrate on the single calculation element with the general calculation device, perhaps are distributed on the network that a plurality of calculation element forms; Alternatively; They can realize with the executable program code of calculation element, thereby, can they be stored in the memory storage and carry out by calculation element; Perhaps they are made into each integrated circuit modules respectively, perhaps a plurality of modules in them or step are made into the single integrated circuit module and realize.Like this, the present invention is not restricted to any specific hardware and software combination.
Though the embodiment that the present invention disclosed as above, the embodiment that described content just adopts for the ease of understanding the present invention is not in order to limit the present invention.Technician under any the present invention in the technical field; Under the prerequisite of spirit that does not break away from the present invention and disclosed and scope; Can do any modification and variation what implement in form and on the details; But scope of patent protection of the present invention still must be as the criterion with the scope that appending claims was defined.
Claims (10)
1. a web advertisement is thrown in the waiting system, it is characterized in that comprise waiting server and waiting terminal, said waiting terminal is sent to said waiting server with the web advertisement waiting information that it generated, and wherein, said waiting terminal comprises:
The input date is provided with the unit, is used to be provided with the date range of advertisement putting;
Injected volume is provided with the unit, is used to be provided with the total injected volume of advertisement, according to total injected volume of said advertisement and the total fate of said date range, confirms the corresponding spending on ads on the same day of each date in the said date range;
The calendar pane unit is presented at the waiting calendar watch that has indicated the same day spending on ads corresponding with each date on each date in the said date range;
Injected volume is revised the unit, the spending on ads on the same day that is used to revise on the date and is indicated;
The Advertisement arrangement generation unit is used for the same day spending on ads corresponding with each date that on each date of said date range, indicated according to said waiting calendar watch, generates said web advertisement waiting information.
2. system according to claim 1 is characterized in that, the waiting calendar watch that said calendar pane unit shows shows date with the form of cell, on the cell on each date, shows the spending on ads on corresponding date.
3. system according to claim 1 is characterized in that, said waiting terminal also comprises the injected volume display unit, is used to show current residue injected volume and/or has arranged injected volume and current total injected volume.
4. system according to claim 1 is characterized in that, said waiting terminal also comprises the waiting button, triggers the said waiting calendar watch of generation through clicking said waiting button.
5. system according to claim 1 is characterized in that, said injected volume is provided with the unit and is specially in the operation of confirming the spending on ads on the same day that each date in the said date range is corresponding according to total injected volume of said advertisement and the total fate of said date range:
Calculate the quotient and the remainder of total injected volume of said advertisement and the total fate of said date range;
The spending on ads on the same day that last day in the said date range is corresponding confirm as said merchant and said remainder with, said merchant is confirmed as in the spending on ads on the same day of other date correspondence in the said date range.
6. according to each described system of claim 1 to 5; It is characterized in that; Said waiting calendar watch realizes through the ExtJS framework, clicks, pulls and/or the right-click incident binding on the said waiting calendar watch and/or in the spending on ads on the same day that is indicated on the said waiting calendar watch.
7. a method that is used to generate web advertisement waiting is characterized in that,
Receive the total injected volume of advertisement of user's input;
Receive the date range of the advertisement putting of user's setting;
Confirm the corresponding spending on ads on the same day of each date in the said date range according to total injected volume of said advertisement and the total fate of said date range, be presented at the waiting calendar watch that has indicated the same day spending on ads corresponding on each date in the said date range with each date;
Receive the user date is gone up the modification that the same day, spending on ads was carried out that indicates, upgrade the spending on ads on the same day that is indicated on the corresponding date;
According to the same day spending on ads corresponding that each date indicated in said date range of said calendar, generate web advertisement waiting information with each date.
8. according to the method for claim 6, it is characterized in that said waiting calendar watch shows date with the form of cell, on the cell on each date, show the spending on ads on corresponding date.
9. according to the method for claim 6, it is characterized in that, further comprise:
When having indicated the waiting calendar watch of the same day spending on ads corresponding on each date in being presented at said date range, also show the current residual injected volume and/or arranged injected volume and current total injected volume with each date.
10. method according to claim 6 is characterized in that, specifically comprises in the processing of confirming the spending on ads on the same day that each date in the said date range is corresponding according to total injected volume of said advertisement and the total fate of said date range:
Calculate the quotient and the remainder of total injected volume of said advertisement and the total fate of said date range;
The spending on ads on the same day that last day in the said date range is corresponding confirm as said merchant and said remainder with, said merchant is confirmed as in the spending on ads on the same day of other date correspondence in the said date range.
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| CN201110459819.0A CN102542438B (en) | 2011-12-31 | 2011-12-31 | Network advertising serving scheduling system and scheduling method |
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| CN201110459819.0A CN102542438B (en) | 2011-12-31 | 2011-12-31 | Network advertising serving scheduling system and scheduling method |
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| CN106372953A (en) * | 2015-07-22 | 2017-02-01 | 腾讯科技（北京）有限公司 | Multimedia information management method and system |
| CN106372953B (en) * | 2015-07-22 | 2020-12-04 | 腾讯科技（北京）有限公司 | Multimedia information management method and system |
| CN105491410A (en) * | 2015-12-09 | 2016-04-13 | 合一网络技术(北京)有限公司 | Method and system for distributing network video advertisement putting |
| CN105491410B (en) * | 2015-12-09 | 2018-10-23 | 优酷网络技术（北京）有限公司 | A kind of distribution method and system that network video advertisement is launched |
| CN107580240B (en) * | 2017-09-12 | 2019-06-28 | 中广热点云科技有限公司 | A kind of efficient Advertisement arrangement method and system |
| CN107580240A (en) * | 2017-09-12 | 2018-01-12 | 中广热点云科技有限公司 | A kind of efficiently Advertisement arrangement method and system |
| CN110148015A (en) * | 2019-04-25 | 2019-08-20 | 政采云有限公司 | The scheduling method and device that the web advertisement is launched |
| CN111405372A (en) * | 2020-03-11 | 2020-07-10 | 山东广电信通网络运营有限公司 | Method and system for releasing and scheduling broadcast list of display terminal equipment |
| CN112381588A (en) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | Method, system, equipment and storage medium for generating universal advertisement automatic-delivery calendar |
| CN112381588B (en) * | 2020-12-02 | 2024-06-11 | 恩亿科(北京)数据科技有限公司 | Method, system, equipment and storage medium for generating universal advertisement automatic calendar |
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