CN105491410B - A kind of distribution method and system that network video advertisement is launched - Google Patents
A kind of distribution method and system that network video advertisement is launched Download PDFInfo
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- CN105491410B CN105491410B CN201510900752.8A CN201510900752A CN105491410B CN 105491410 B CN105491410 B CN 105491410B CN 201510900752 A CN201510900752 A CN 201510900752A CN 105491410 B CN105491410 B CN 105491410B
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26266—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for determining content or additional data repetition rate, e.g. of a file in a DVB carousel according to its importance
Abstract
This application discloses distribution methods and system that a kind of network video advertisement is launched, set total injected volume for promotional literature in advance；Select the associated video of the promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, and broadcasting clicking rate is the first clicking rate；Then the method includes：According to the first flow and the first clicking rate, the bearing capacity that the associated video launches the promotional literature is calculated；When total injected volume is more than the bearing capacity, then it is the first injected volume to distribute injected volume to the associated video, and first injected volume is equal to bearing capacity；Using the difference of total injected volume and the first injected volume as the second injected volume；It is then the second injected volume to the irrelevant video distribution injected volume；The promotional literature is launched onto associated video according to first injected volume；Promotional literature is launched onto irrelevant video according to second injected volume.
Description
Technical field
This application involves Internet technical fields, specifically, being related to a kind of distribution method that network video advertisement is launched
And system.
Background technology
Internet video quantity pole in current, multimedia technology and spreading network information technology height maturation, internet
Greatly, what is covered is in extensive range.For Internet video compared with traditional online live streaming, the sense of participation of user is stronger, watches mode
More freely.User can independently select video, and arbitrarily dragging playing progress rate or pause as needed.Therefore pass through network
Video is played and browsed, the custom of thousands of users is early had become.
Advertisement is launched by Internet video, is business model highly developed in Internet video field.At this stage, advertisement
Quantity and the quantity and video playing amount of video be all very large.And in a large amount of video playing amount, efficiently and
Advertisement dispensing is targetedly carried out, the effect of advertisement dispensing can be significantly improved, generate the commercial value of bigger.So closing
Advertisement is launched in the distribution of reason, is the target for needing emphasis to optimize.
Scheme is launched in existing advertisement, and without adequately weighing spending on ads, specific aim and user's body are launched in advertisement
The relationship of equal many factors is tested, the space so dispensing effect still has greatly improved needs further to optimize.
Invention content
In view of this, there is provided the distribution sides that a kind of network video advertisement is launched for technical problems to be solved in this application
Method and system are realized under the premise of meeting spending on ads, more fully play advertisement delivery effect.
In order to solve the above-mentioned technical problem, the application has following technical solution：
A kind of distribution method that network video advertisement is launched, sets total injected volume for promotional literature in advance；It is selected described
The associated video of promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, plays clicking rate and is
First clicking rate；Then the method includes：
According to the first flow and the first clicking rate, calculates the associated video and held for what the promotional literature was launched
Carrying capacity；When total injected volume is more than the bearing capacity, then it is the first injected volume to distribute injected volume to the associated video, described
First injected volume is equal to bearing capacity；
Using the difference of total injected volume and the first injected volume as the second injected volume；Then the irrelevant video distribution is thrown
It is high-volume the second injected volume；
The promotional literature is launched onto associated video according to first injected volume；It will according to second injected volume
Promotional literature is launched onto irrelevant video.
Preferably, the broadcasting flow of the irrelevant video is second flow, and broadcasting clicking rate is the second clicking rate；Then institute
The method of stating further includes：
According to the second flow, the second clicking rate and the second injected volume, the second dispensing probability parameter is calculated most
Low value；And launch dispensing probability of the minimum of probability parameter as the promotional literature on irrelevant video using described second
Parameter.
Preferably, described according to the first flow and the first clicking rate, the associated video is calculated for the advertisement
File launch bearing capacity be specially：
cfvv*cfctr*cfprob=cfclick；
Wherein, the cfvvRepresent first flow, cfctrRepresent the first clicking rate；cfprobIt is preset promotional literature in phase
Close the dispensing probability parameter on video；cfclickFor bearing capacity.
Preferably, dispensing probability parameter of the promotional literature on associated video is 1.
Preferably, described according to the second flow, the second clicking rate and the second injected volume, it is general that the second dispensing is calculated
The minimum of rate parameter is specially：
randomvv*randomctr*randomprob=randomclick；
Wherein, the randomvvRepresent second flow, randomctrRepresent the second clicking rate；randomprobIt is thrown for second
Put the minimum of probability parameter；randomclickFor the second injected volume.
Preferably, the associated video when an Internet video as multiple promotional literatures, then the method further include：
Calculating is normalized for the corresponding multiple promotional literatures of the associated video, obtains each promotional literature in the phase
Close the dispensing probability on video.
Preferably, the normalization, which calculates, is specially：
The injected volume proportion of each advertisement is calculated according to total injected volume of each promotional literature；And according to the phase of each promotional literature
Close the correlation proportion that property coefficient calculates each advertisement；
Using the injected volume proportion and correlation proportion, the normalization proportion of each advertisement is calculated；
The normalization proportion of each advertisement is normalized, the normalization probability of each advertisement is obtained；And it will be each
Dispensing probability of the normalization probability of advertisement as the advertisement on the associated video.
Preferably, the associated video when an Internet video as the total n advertisement of advertisement ad1~advertisement adn, the then meter
The injected volume proportion of each advertisement is calculated, and the correlation proportion for calculating each advertisement is specially：
Arbitrary integer；
Wherein, si1It is the injected volume proportion of adi, si2It is adi correlation proportions；Clicki is total injected volume of adi；
Scorei is the relative coefficient of adi.
Preferably, the normalization proportion for calculating each advertisement, is normalized the normalization proportion of each advertisement
Processing, the normalization probability for obtaining each advertisement are specially：
Si=si1*si2；
Wherein, si is the normalization proportion of adi, and pi is the normalization probability of adi.
A kind of distribution system that network video advertisement is launched, sets total injected volume for promotional literature in advance；It is selected described
The associated video of promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, plays clicking rate and is
First clicking rate；Then the system comprises：
Related distribution module, for according to the first flow and the first clicking rate, calculating the associated video for institute
State the bearing capacity of promotional literature dispensing；When total injected volume be more than the bearing capacity, then to the associated video distribute launch
Amount is the first injected volume, and first injected volume is equal to bearing capacity；
Irrelevant distribution module, for using the difference of total injected volume and the first injected volume as the second injected volume；It is then right
The irrelevant video distribution injected volume is the second injected volume；
Putting module, for launching the promotional literature to associated video according to first injected volume；According to institute
The second injected volume is stated to launch promotional literature onto irrelevant video.
Preferably, the broadcasting flow of the irrelevant video is second flow, and broadcasting clicking rate is the second clicking rate；Then institute
Irrelevant distribution module is stated to be additionally operable to：
According to the second flow, the second clicking rate and the second injected volume, the second dispensing probability parameter is calculated most
Low value；And launch dispensing probability of the minimum of probability parameter as the promotional literature on irrelevant video using described second
Parameter.
Preferably, the system also includes：
Module is normalized, when being used for associated video of the Internet video as multiple promotional literatures, is regarded for the correlation
Frequently calculating is normalized in corresponding multiple promotional literatures, obtains dispensing probability of each promotional literature on the associated video.
Preferably, the normalization module includes：
Proportion module, the injected volume proportion for calculating each advertisement according to total injected volume of each promotional literature；And according to
The relative coefficient of each promotional literature calculates the correlation proportion of each advertisement；
Module is normalized, for utilizing the injected volume proportion and correlation proportion, calculates the normalization ratio of each advertisement
Weight；The normalization proportion of each advertisement is normalized, the normalization probability of each advertisement is obtained；And by each advertisement
Normalize dispensing probability of the probability as the advertisement on the associated video.
Preferably, the associated video when an Internet video as the total n advertisement of advertisement ad1~advertisement adn, the then meter
The injected volume proportion of each advertisement is calculated, and the correlation proportion for calculating each advertisement is specially：
Arbitrary integer；
Wherein, si1It is the injected volume proportion of adi, si2It is adi correlation proportions；Clicki is total injected volume of adi；
Scorei is the relative coefficient of adi.
Preferably, the normalization proportion for calculating each advertisement, is normalized the normalization proportion of each advertisement
Processing, the normalization probability for obtaining each advertisement are specially：
Si=si1*si2；
Wherein, si is the normalization proportion of adi, and pi is the normalization probability of adi.
Compared with prior art, method and system described herein has reached following effect：
So that the injected volume distributed on associated video reaches maximum, the specific aim of advertisement dispensing is improved；Meeting total throw
Under the premise of high-volume, by dispensing probability parameter of the promotional literature on irrelevant video, i.e., the second dispensing probability parameter is adjusted to
Minimum avoids advertisement from launching the interference to user, improves user experience as far as possible；It is calculated, is realized by normalizing
Equilibrium assignment of the associated video for multiple advertisements.
Certainly, implementing any product of the application must be not necessarily required to reach all the above technique effect simultaneously.
Description of the drawings
Attached drawing described herein is used for providing further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please do not constitute the improper restriction to the application for explaining the application.In the accompanying drawings：
Fig. 1 is the embodiment of the present application the method flow chart；
Fig. 2 is another embodiment the method flow chart of the application；
Fig. 3 is the another embodiment the method flow chart of the application；
Fig. 4 is system structure diagram described in the embodiment of the present application.
Specific implementation mode
Some vocabulary has such as been used to censure specific components in specification and claim.Those skilled in the art answer
It is understood that hardware manufacturer may call the same component with different nouns.This specification and claims are not with name
The difference of title is used as the mode for distinguishing component, but is used as the criterion of differentiation with the difference of component functionally.Such as logical
The "comprising" of piece specification and claim mentioned in is an open language, therefore should be construed to " include but do not limit
In "." substantially " refer in receivable error range, those skilled in the art can be described within a certain error range solution
Technical problem basically reaches the technique effect.In addition, " coupling " word includes any direct and indirect electric property coupling herein
Means.Therefore, if it is described herein that a first device is coupled to a second device, then representing the first device can directly electrical coupling
It is connected to the second device, or the second device indirectly electrically coupled through other devices or coupling means.Specification
Subsequent descriptions be implement the application better embodiment, so it is described description be for the purpose of the rule for illustrating the application,
It is not limited to scope of the present application.The protection domain of the application is when subject to appended claims institute defender.
In current business model, usually just first certain throwing is bought in advertisement to the operator of Internet video for manufacturer
High-volume, then operator launches the dispensing that the advertisement reaches manufacturer's purchase during the Internet video that it is runed plays
Amount.Such as vendor A has purchased 10,000 times/day of injected volume with regard to advertisement ad0 to operator B；And what operator B was runed owns
Internet video, total flow that plays is 1,000,000 times/day；Then operator B needed within one day, in 1,000,000 broadcasting
10,000 advertisement ad0 of middle dispensing.
In order to improve the specific aim of advertisement dispensing, almost all of advertisement dispensing is not uniform dispensing or throws at random
Put, but emphasis by advertisement launch to on the relevant partial video of ad content.Also, it is launched to user to reduce advertisement
Dispensing probability parameter can be also arranged in the influence of normal play video, realize probabilistic progress advertisement dispensing in broadcasting.It launches
Probability parameter value is between 0~1, it is meant that the value the high, and it is higher to launch probability, the operator under identical broadcasting total amount
The injected volume of bigger can be born；But user has to watch more advertisements, causes user experience low.Vice versa, reduces and throws
It is less to put the probability parameter injected volume that then operator can be born, but user experience higher.
As it can be seen that during advertisement is launched, always play flow, injected volume, video correlation and user experience etc. it is many because
Element can completely have an impact the effect of the business model.And in practical applications, number of ads, injected volume and total broadcasting
Flow number is huge, advertisement and the analysis of video correlation also unusual diversification；These all allow advertisement dispensing to become extremely multiple
It is miscellaneous.
The distribution effects launched at this stage for advertisement than less desirable, without adequately tradeoff to it is above-mentioned it is many-sided because
Element, so still there is very big optimization space.
In the application, a kind of distribution method that network video advertisement is launched is disclosed, by more reasonably distributing raising advertisement
The effect of dispensing is taken into account under the premise for ensureing to complete injected volume and launches specific aim and user experience.
It is shown in Figure 1, it is the specific embodiment of herein described method.It can be combined in the concrete scheme of the present embodiment
Application scenarios below：The operator of Internet video is directed to specific promotional literature and sets total injected volume in advance.Being based on simultaneously should
The content of advertisement is allocated matching to a large amount of Internet videos runed, and selectes the corresponding associated video of the promotional literature.
There is certain relevance in advertisement and associated video, that is, the user for browsing associated video is often also corresponding to the advertisement in terms of content
Product has demand.
For example, the associated video of sports goods series advertisements can be sport category program；Or the correlation of toiletries advertisement
Video can be variety show or TV play.The selected of associated video can be based on existing big data analysis, not do herein
Specific to limit, all schemes for being that by similar effect can be in conjunction under the overall technical architecture of the present embodiment.
And other videos other than associated video, belong to irrelevant video.
In the present embodiment, for the ease of illustrating, it can be assumed that have advertisement ad1, total injected volume of the advertisement ad1
tClick=1000 times/day.It is v1~v10 respectively that operator runs 10 videos altogether.Wherein v1 and v2 is associated video, other are
Irrelevant video.
Obviously, advertisement is launched on associated video, there is better specific aim, more preferably advertising effect can be played
Fruit.But it is aforementioned known, all injected volumes of the advertisement often can not be carried on associated video, so a part of injected volume is not
It obtains and does not launch on irrelevant video.For convenience of description, the present embodiment sets following concept in the de-scription：The correlation regards
The broadcasting flow of frequency is first flow, and broadcasting clicking rate is the first clicking rate；The broadcasting flow of the irrelevant video is second
Flow, broadcasting clicking rate are the second clicking rate.
Method described in the present embodiment includes the following steps：
Step 101, according to the first flow and the first clicking rate, calculate the associated video for the promotional literature
The bearing capacity of dispensing.
In order to which more spending on ads are assigned on associated video as far as possible, to improve the specific aim launched, this reality
The maximum bearing capacity that associated video launches advertisement will be calculated by applying first choice in example.The calculation of bearing capacity is specific as follows：
cfvv*cfctr*cfprob=cfclick。
Wherein, the cfvvRepresent first flow, cfctrRepresent the first clicking rate；cfprobIt is preset promotional literature in phase
Close the dispensing probability parameter on video；cfclickFor bearing capacity.
Theoretically it is believed that on big Internet video platform, the broadcasting flow and clicking rate of video are all relatively steady
Fixed, floating very little.So first the previous day actual value, or previously several days mean values can be referred to by playing flow and clicking rate.
In the present embodiment, cf is takenvvI.e. the broadcasting flow of video v1 and v2 is 50,000 times/day, cfctrIt is 1.2%.
It should be noted that cfprobIt is the dispensing probability parameter set for associated video.Due to browsing associated video
User most probably have demand to the advertisement, it is relatively small to launch influence of the advertisement to user experience to this certain customers.Institute
With cfprobIt can be arranged to big numerical value as far as possible, value is maximum value 1 in the present embodiment.
It then can theoretically be calculated, cf in the present embodimentclickIt is 600 times/day.This means that advertisement ad1 is in correlation
On video v1 and v2,600 times/day can be at most launched.
Step 102, when total injected volume be more than the bearing capacity, then to the associated video distribution injected volume be first
Injected volume, first injected volume are equal to bearing capacity.
Obvious tclick> cfclick, illustrate that the bearing capacity of associated video cannot be satisfied whole dispensing demands, remaining portion
Divide injected volume that must be undertaken by irrelevant video.In the present embodiment, the injected volume for being assigned to associated video is referred to as the first throwing
High-volume.Enable first injected volume=cfclick=600 times/day, to ensure that the injected volume on associated video is as more as possible, video
The specific aim of dispensing reaches best.
Step 103, using the difference of total injected volume and the first injected volume as the second injected volume；Then irrelevant regarded to described
Frequency division is the second injected volume with injected volume.
The part injected volume that can not be undertaken on associated video, i.e., the injected volume that must be assigned on irrelevant video are referred to as
Second injected volume.Second injected volume described in the present embodiment=tclick-cfclick=400 times/day.That is, irrelevant regard
On frequency v3~v10, it is necessary to launch 400 advertisement ad1 daily.
Step 104 launches the promotional literature onto associated video according to first injected volume；According to described second
Injected volume launches promotional literature onto irrelevant video.
After determining the concrete numerical value of first injected volume and the second injected volume, you can according to first injected volume
The promotional literature is launched onto associated video；Promotional literature is launched to irrelevant video according to second injected volume
On.Subsequently in the broadcasting of video, you can realize the practical dispensing of advertisement to play flow as carrier.
Thus the distribution for carrying out advertisement dispensing, disclosure satisfy that total injected volume t on probabilityclickSetting, while ensureing the
One injected volume is as maximum as possible.As seen through the above technical solutions, advantageous effect existing for the present embodiment is：Make associated video
The injected volume of upper distribution reaches maximum, improves the specific aim of advertisement dispensing.
It is shown in Figure 2, it is another specific embodiment of herein described method, the present embodiment embodiment shown in Fig. 1
On the basis of, further the advertisement of irrelevant video dispensing is optimized, user experience is made to be improved.The present embodiment
Described in method include the following steps：
Step 201, according to the first flow and the first clicking rate, calculate the associated video for the promotional literature
The bearing capacity of dispensing.
Step 202, when total injected volume be more than the bearing capacity, then to the associated video distribution injected volume be first
Injected volume, first injected volume are equal to bearing capacity.
Step 203, using the difference of total injected volume and the first injected volume as the second injected volume；Then irrelevant regarded to described
Frequency division is the second injected volume with injected volume.
Step 204 launches the promotional literature onto associated video according to first injected volume；According to described second
Injected volume launches promotional literature onto irrelevant video.
The above process is completely the same with embodiment illustrated in fig. 1.
Step 205, according to the second flow, the second clicking rate and the second injected volume, the second dispensing probability is calculated
The minimum of parameter；And using the minimum of the second dispensing probability parameter as the promotional literature on irrelevant video
Launch probability parameter.
It should be noted that different from launching advertisement on associated video, it is clear after launching advertisement on irrelevant video
The user of irrelevant video of looking at may not have demand to the advertisement.Conversely, the advertisement on irrelevant video often makes user experience
At undesirable influence, user is interfered normally to play and browse video.So in order to improve user experience, should be completed meeting
Under the premise of second injected volume, the dispensing probability parameter on irrelevant video is arranged to lower numerical value as far as possible.
In the present embodiment, by aforementioned the second injected volume being calculated, and obtained by Internet video platform
Two flows and the second clicking rate calculate the minimum of the dispensing probability parameter on irrelevant video.It is specific as follows：
randomvv*randomctr*randomprob=randomclick；
Wherein, the randomvvRepresent second flow, randomctrRepresent the second clicking rate；randomprobIt is thrown for second
Put the minimum of probability parameter；randomclickFor the second injected volume.
The formula is identical principle with the aforementioned formula for calculating associated video bearing capacity.The second flow and second point
The acquirement principle for hitting rate also can be identical as previous embodiment；Alternatively, can be subtracted with the total flow of the Internet video platform overall situation
One flow and obtain the second flow.
With reference to the foregoing embodiments it is found that the second injected volume randomclick=400, in addition from Internet video platform
Value randomvv=1,100,000 times/day, randomctr=0.1%.
Obviously, irrelevant number of videos is more than associated video, so second flow is commonly greater than first flow；But it is non-phase
The advertisement dispensing specific aim closed on video is poor, so the second clicking rate is far below the first clicking rate.
Then by the way that random can be calculated aboveprob=0.36.This means that in some irrelevant video playing, have
36% probability launches advertisement ad1 along with the broadcasting of the video, in addition 64% probability be then do not launch any advertisement, and
Directly play the video.Thus it just can meet total injected volume t on probabilityclick, while by randomprobIt is arranged to minimum.
As seen through the above technical solutions, advantageous effect existing for the present embodiment is：Under the premise of meeting total injected volume,
By dispensing probability parameter of the promotional literature on irrelevant video, i.e., the second dispensing probability parameter is adjusted to minimum, as far as possible
Avoid advertisement from launching interference to user, improve user experience.
In the illustrated embodiments of Fig. 1~2, all data are for convenient for illustrating mathematical relationship therein, and assume
It generates.In practical situations, truthful data is necessarily complexity.And it often will appear a video as multiple advertisements
The case where associated video.The video vn of sports cast there are one such as, while the advertisement ad1 and ad2 of two sports goods classes again.
Classify through overmatching and find, includes video vn in the associated video of advertisement ad1 and ad2.
Under similar complicated situation, the present embodiment is by the basis of the illustrated embodiments of Fig. 1~2, further
Proposition a solution.It is specific as follows with reference to shown in Fig. 3：
Calculating is normalized for the corresponding multiple promotional literatures of the associated video, obtains each promotional literature in the phase
Close the dispensing probability on video.The normalization calculates, specifically according to total injected volume of each promotional literature and each advertisement
Calculating is normalized in the relative coefficient of file and the associated video, obtains throwing of each promotional literature on the associated video
Put probability.
In particular it is necessary to determine total injected volume of each advertisement.Assuming that total injected volume click1=of advertisement ad1
Total injected volume click2=1200 of 1000, advertisement ad2.Also need evaluation advertisement ad1 and ad2 for the correlation system of video vn
Number, it is assumed that the relative coefficient score2=0.95 of the relative coefficient score1=0.68 of advertisement ad1, advertisement ad2.In this base
The process that calculating is normalized on plinth is as follows：
Step 301, the injected volume proportion si for calculating each advertisement1。
Specific formula is as follows：
N=2 in the present embodiment, in other words i=1 or 2.
The injected volume proportion s1 of advertisement ad1 is calculated1=0.45；The injected volume proportion s2 of advertisement ad21=0.55.
Step 302, the correlation proportion si for calculating each advertisement2。
Specific formula is as follows：
N=2 in the present embodiment, in other words i=1 or 2.
The correlation proportion s1 of advertisement ad1 is calculated2=0.42；The correlation proportion s2 of advertisement ad22=0.58.
Step 303, the normalization proportion si for calculating each advertisement.
Specific formula is as follows：
Si=si1*si2；I=1 or 2 in the present embodiment.
That is the normalization proportion s1=0.45*0.42 ≈ 0.19 of advertisement ad1；
The normalization proportion s2=0.55*0.58 ≈ 0.32 of advertisement ad2.
Step 304, the normalization Probability p i for calculating each advertisement.
Specific formula is as follows：
N=2 in the present embodiment, in other words i=1 or 2.
It is finally calculated, p1=37.2%, p2=62.8%.It is explanation, if launching advertisement as associated video,
Video vn is that 37.2% probability launches advertisement ad1, and 62.8% probability launches advertisement ad2 in primary broadcasting.Hereby it is achieved that
Equilibrium assignment of the associated video for multiple advertisements.
As seen through the above technical solutions, advantageous effect existing for the present embodiment is：It is calculated by normalizing, realizes phase
Video is closed for the equilibrium assignment of multiple advertisements, keeps the overall technical architecture of the application more complete, it is open more abundant.
It is shown in Figure 4, it is the specific embodiment of herein described system.System is for realizing figure described in the present embodiment
Method described in 1~3 illustrated embodiment.Its technical solution is substantially consistent with the illustrated embodiments of Fig. 1~3.Previous embodiment
In accordingly description it is equally applicable in this present embodiment.In the present embodiment, total injected volume is set for promotional literature in advance；It is selected
The associated video of the promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, plays and clicks
Rate is the first clicking rate；The broadcasting flow of the irrelevant video is second flow, and broadcasting clicking rate is the second clicking rate.
Then the system comprises：
Related distribution module 401, for according to the first flow and the first clicking rate, calculate the associated video for
The bearing capacity that the promotional literature is launched；When total injected volume be more than the bearing capacity, then to the associated video distribute throw
It is high-volume the first injected volume, first injected volume is equal to bearing capacity.
Irrelevant distribution module 402, for using the difference of total injected volume and the first injected volume as the second injected volume；Then
It is the second injected volume to the irrelevant video distribution injected volume.
The irrelevant distribution module 402 is additionally operable to：According to the second flow, the second clicking rate and the second injected volume,
The minimum of the second dispensing probability parameter is calculated；And the minimum of probability parameter is launched as the advertisement using described second
Dispensing probability parameter of the file on irrelevant video.
Putting module 403, for launching the promotional literature to associated video according to first injected volume；According to
Second injected volume launches promotional literature onto irrelevant video.
404 (not shown) of module is normalized, associated video of the Internet video as multiple promotional literatures is used for
When, calculating is normalized for the corresponding multiple promotional literatures of the associated video, obtains each promotional literature and is regarded in the correlation
Dispensing probability on frequency.
As seen through the above technical solutions, advantageous effect existing for the present embodiment is：So that the throwing distributed on associated video
High-volume reach maximum, improves the specific aim of advertisement dispensing；Under the premise of meeting total injected volume, by promotional literature irrelevant
Dispensing probability parameter on video, i.e., second dispensing probability parameter is adjusted to minimum, avoid as far as possible advertisement launch to
The interference at family, improves user experience；It is calculated by normalizing, realizes equilibrium assignment of the associated video for multiple advertisements.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, apparatus or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, the application can be used in one or more wherein include computer usable program code computer
The computer program production implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
Several preferred embodiments of the application have shown and described in above description, but as previously described, it should be understood that the application
Be not limited to form disclosed herein, be not to be taken as excluding other embodiments, and can be used for various other combinations,
Modification and environment, and the above teachings or related fields of technology or knowledge can be passed through in the scope of the invention is set forth herein
It is modified.And changes and modifications made by those skilled in the art do not depart from spirit and scope, then it all should be in this Shen
It please be in the protection domain of appended claims.
Claims (14)
1. the distribution method that a kind of network video advertisement is launched, which is characterized in that set total injected volume for promotional literature in advance；
Select the associated video of the promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, described
Broadcasting clicking rate of the promotional literature on associated video is the first clicking rate；Then the method includes：
According to the first flow and the first clicking rate, the carrying that the associated video launches the promotional literature is calculated
Amount；Then it is the first injected volume to associated video distribution injected volume when total injected volume is more than the bearing capacity, described the
One injected volume is equal to bearing capacity；
Using the difference of total injected volume and the first injected volume as the second injected volume；Then to the irrelevant video distribution injected volume
For the second injected volume；
The promotional literature is launched onto associated video according to first injected volume；According to second injected volume by advertisement
File is launched onto irrelevant video；
It is described according to the first flow and the first clicking rate, calculate the associated video and held for what the promotional literature was launched
Carrying capacity is specially：
cfvv*cfctr*cfprob=cfclick；
Wherein, the cfvvRepresent first flow, cfctrRepresent the first clicking rate；cfprobIt is regarded in correlation for preset promotional literature
Dispensing probability parameter on frequency；cfclickFor bearing capacity.
2. method according to claim 1, which is characterized in that the broadcasting flow of the irrelevant video is second flow, institute
It is the second clicking rate to state broadcasting clicking rate of the promotional literature on irrelevant video；Then the method further includes：
According to the second flow, the second clicking rate and the second injected volume, the minimum of the second dispensing probability parameter is calculated；
And launch dispensing probability parameter of the minimum of probability parameter as the promotional literature on irrelevant video using described second.
3. method according to claim 1, which is characterized in that dispensing probability parameter of the promotional literature on associated video
It is 1.
4. method according to claim 2, which is characterized in that described according to the second flow, the second clicking rate and second
Injected volume, the minimum that the second dispensing probability parameter is calculated are specially：
randomvv*randomctr*randomprob=randomclick；
Wherein, the randomvvRepresent second flow, randomctrRepresent the second clicking rate；randomprobIt is launched for second general
The minimum of rate parameter；randomclickFor the second injected volume.
5. according to Claims 1 to 4 any one the method, which is characterized in that when an Internet video is as multiple advertisements
The associated video of file, then the method further include：
Calculating is normalized for the corresponding multiple promotional literatures of the associated video, obtains each promotional literature and is regarded in the correlation
Dispensing probability on frequency.
6. method according to claim 5, which is characterized in that the normalization, which calculates, is specially：
The injected volume proportion of each advertisement is calculated according to total injected volume of each promotional literature；And according to the correlation of each promotional literature
Coefficient calculates the correlation proportion of each advertisement；
Using the injected volume proportion and correlation proportion, the normalization proportion of each advertisement is calculated；
The normalization proportion of each advertisement is normalized, the normalization probability of each advertisement is obtained；And by each advertisement
Dispensing probability of the normalization probability as the advertisement on the associated video.
7. method according to claim 6, which is characterized in that when an Internet video is as advertisement ad1~total n of advertisement adn
The associated video of a advertisement, then it is described to calculate the injected volume proportion of each advertisement, and calculate the correlation proportion tool of each advertisement
Body is：
I=1~n arbitrary integers；
Wherein, si1It is the injected volume proportion of adi, si2It is adi correlation proportions；Clicki is total injected volume of adi；scorei
It is the relative coefficient of adi.
8. method according to claim 7, which is characterized in that the normalization proportion for calculating each advertisement, to each wide
The normalization proportion of announcement is normalized, and the normalization probability for obtaining each advertisement is specially：
Si=si1*si2；
Wherein, si is the normalization proportion of adi, and pi is the normalization probability of adi.
9. the distribution system that a kind of network video advertisement is launched, which is characterized in that set total injected volume for promotional literature in advance；
Select the associated video of the promotional literature and irrelevant video；The broadcasting flow of the associated video is first flow, described
The broadcasting clicking rate on associated video of promotional literature is the first clicking rate；Then the system comprises：
Related distribution module, for according to the first flow and the first clicking rate, calculating the associated video for described wide
Accuse the bearing capacity that file is launched；When total injected volume is more than the bearing capacity, then distributing injected volume to the associated video is
First injected volume, first injected volume are equal to bearing capacity；
Irrelevant distribution module, for using the difference of total injected volume and the first injected volume as the second injected volume；Then to described
Irrelevant video distribution injected volume is the second injected volume；
Putting module, for launching the promotional literature to associated video according to first injected volume；According to described
Two injected volumes launch promotional literature onto irrelevant video；
It is described according to the first flow and the first clicking rate, calculate the associated video and held for what the promotional literature was launched
Carrying capacity is specially：
cfvv*cfctr*cfprob=cfclick；
Wherein, the cfvvRepresent first flow, cfctrRepresent the first clicking rate；cfprobIt is regarded in correlation for preset promotional literature
Dispensing probability parameter on frequency；cfclickFor bearing capacity.
10. system according to claim 9, which is characterized in that the broadcasting flow of the irrelevant video is second flow, institute
It is the second clicking rate to state the broadcasting clicking rate on the irrelevant video file of promotional literature；Then the irrelevant distribution module is also used
In：
According to the second flow, the second clicking rate and the second injected volume, the minimum of the second dispensing probability parameter is calculated；
And launch dispensing probability parameter of the minimum of probability parameter as the promotional literature on irrelevant video using described second.
11. according to the system of claim 9 or 10, which is characterized in that the system also includes：
Module is normalized, when being used for associated video of the Internet video as multiple promotional literatures, for the associated video pair
Calculating is normalized in the multiple promotional literatures answered, and obtains dispensing probability of each promotional literature on the associated video.
12. according to system described in claim 11, which is characterized in that the normalization module includes：
Proportion module, the injected volume proportion for calculating each advertisement according to total injected volume of each promotional literature；And according to each wide
The relative coefficient for accusing file calculates the correlation proportion of each advertisement；
Module is normalized, for utilizing the injected volume proportion and correlation proportion, calculates the normalization proportion of each advertisement；It is right
The normalization proportion of each advertisement is normalized, and obtains the normalization probability of each advertisement；And by the normalizing of each advertisement
Change dispensing probability of the probability as the advertisement on the associated video.
13. according to system described in claim 12, which is characterized in that when an Internet video is total as advertisement ad1~advertisement adn
The associated video of n advertisement, then it is described to calculate the injected volume proportion of each advertisement, and calculate the correlation proportion tool of each advertisement
Body is：
I=1~n arbitrary integers；
Wherein, si1It is the injected volume proportion of adi, si2It is adi correlation proportions；Clicki is total injected volume of adi；scorei
It is the relative coefficient of adi.
14. according to system described in claim 13, which is characterized in that the normalization proportion for calculating each advertisement, to each
The normalization proportion of advertisement is normalized, and the normalization probability for obtaining each advertisement is specially：
Si=si1*si2；
Wherein, si is the normalization proportion of adi, and pi is the normalization probability of adi.
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| CN107197337B (en) * | 2017-05-05 | 2019-07-05 | 中广热点云科技有限公司 | The method of the stage conveying additional data of streaming media |
| CN108965936B (en) * | 2017-05-17 | 2021-05-11 | 腾讯科技（深圳）有限公司 | Media information playing control method, server and computer storage medium |
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| CN104636954A (en) * | 2014-12-08 | 2015-05-20 | 北京掌阔技术有限公司 | Data mining method and data mining device for advertising media putting quantity |
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| CN102592235A (en) * | 2011-12-28 | 2012-07-18 | 北京品友互动信息技术有限公司 | Internet advertisement serving system |
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