CN105049527A - Method and device for pushing information - Google Patents
Method and device for pushing information Download PDFInfo
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- CN105049527A CN105049527A CN201510515708.5A CN201510515708A CN105049527A CN 105049527 A CN105049527 A CN 105049527A CN 201510515708 A CN201510515708 A CN 201510515708A CN 105049527 A CN105049527 A CN 105049527A
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- information
- communication information
- data message
- message
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention discloses a method for pushing information. The method comprises the following steps: reading communication information, analyzing the read communication information to recognize identification information corresponding to the communication information, acquiring data information matched with the identification information, pushing the data information to a user so as to achieve the aim of accurately pushing the data information to the user. Through the mode of recognizing the identification information in the communication information, the pushed data information can be more precisely suitable for user requirement, the efficiency of generalizing the data information is improved, and the user requirement is satisfied. The data information is purposefully pushed through the mode of recognizing the communication information, the operation of sending the communication information to all mobile phone numbers to generalize is unnecessary, and the cost of pushing the data information is saved for the merchants.
Description
Technical field
The present invention relates to client device technical field, particularly relate to a kind of method for pushed information and device.
Background technology
Along with the reach of science, the extensive use of the Internet, the pattern consumption that increasing consumer consumes under selecting O2O ecommerce and Online Xian Shang on-line shop Offline line.Business Information, merchandise news etc. are presented to consumer by freely opening on-line shop by O2O e-commerce merchants, O2O Customers in E-commerce by screening service on line, compare under line, experiences after consume selectively, pay online.Greatly can meet the demand of consumer personalization like this.
O2O e-commerce merchants, when carrying out commodity or promoting service, normally publicizes with sending advertisement under the form of note.Main manifestations is, advertiser is by certain channel, as by under line or Above-the-line, the cell-phone number of user bound, or the cell-phone number of user is bought by some special channels, then send the note with advertisement link on suitable opportunity to these users, when user clicks advertisement link, just complete this advertisement pushing task.
The present inventor finds, concerning the businessman of throwing in advertisement, when transmission has the note of advertisement link, cannot know whether note addressee has the demand buying these commodity, therefore, makes businessman by the object inaccuracy of advertisement putting, improve the cost throwing in advertisement.Concerning user, often receive the note with advertisement link, work and the life of user can be bothered.
Summary of the invention
The invention provides a kind of method for pushed information, comprising:
Read the communication information sending or receive;
The described communication information read is analyzed, identifies the identification information that described communication information is corresponding;
Obtain the data message of the identification information match corresponding with described communication information;
Push the data message of the identification information match corresponding with described communication information.
The data message of the identification information match that described propelling movement is corresponding with described communication information comprises:
Whether prompting user agrees to show pushed data message, when detecting that user agrees to show pushed data message, shows the data message of the identification information match corresponding with described communication information;
Or,
The data message of the identification information match corresponding with described communication information is shown directly to user.
Described the described communication information read to be analyzed, identifies that the identification information that described communication information is corresponding comprises:
Key message is obtained, using described key message as identification information corresponding to described communication information from the described communication information read;
Or,
From the described communication information read, obtain key message, obtain the information type belonging to described key message, using described information type as identification information corresponding to described communication information.
The data message of the identification information match that described display is corresponding with described communication information, specifically comprises:
Primary importance is obtained from the page at described communication information place, described data message is presented in described primary importance, described primary importance is specially the clear position in described communication information, or, around key message region described in described communication information; Or, described data message is presented on described communication information with the form of suspended window.
Described data message specifically comprises: the summary of the details of the promotion message that next step intention of user is relevant, promotion message that next step intention of user is relevant or summary, and at least one in the link of the relevant promotion message of next step intention of user.
Optionally, in the present embodiment, also comprise:
When receiving access data information request, loading the details of described data message, representing described details.
Optionally, in the present embodiment, also comprise:
According to the history access behavior record to the data message pushed, regulate the data message pushed.
After the identification information that the described communication information of described identification is corresponding, also comprise: judge whether that setting up network with described server is connected;
When not setting up network with described server and being connected, from local data base, obtain the data message of the identification information match corresponding with described communication information.
Before the communication information that described reading sends or receives, also comprise:
Confirm to have got pushed information authority;
If do not get pushed information authority, then user is pointed out to select whether to authorize pushed information authority;
When receiving subscriber authorisation, read the communication information sending or receive.
Described communication information comprises:
Note or instant communication information.
On the other hand, the present embodiment provides a kind of method for pushed information, comprising:
Receive from identification information corresponding to the communication information of client;
Search the data message of the identification information match corresponding with described communication information;
The data message of identification information match corresponding for described and described communication information is sent to client.
On the other hand, the present embodiment provides a kind of device for pushed information, comprising:
Read module, for reading the communication information sending or receive;
Identification module, for analyzing the communication information read, identifies the identification information that described communication information is corresponding;
Acquisition module, for obtaining the data message with described identification information match;
Pushing module, for being pushed to user by described data message.
On the other hand, the present embodiment provides a kind of server for pushed information, comprising:
Receiving element, for receiving from identification information corresponding to the communication information of client;
Search unit, for searching the data message of the identification information match corresponding with described communication information;
Transmitting element, for being sent to client by the data message of identification information match corresponding for described and described communication information.
According to specific embodiment provided by the invention, the invention discloses following technique effect:
By scheme described in the embodiment of the present invention, communication information can be read, by analyzing the communication information read, identify the identification information that communication information is corresponding, obtain the data message with identification information match, this data message is pushed to user, reaches the object to the accurate propelling data information of user with this.By identifying the mode of the identification information in communication information, ambassador pushes greatly data message can adapt to user's request more accurately, improving the efficiency of data message popularization, meet consumers' demand.By identifying the autotelic propelling data information of communication information, communication information need not be sent to all phone numbers and promoting, concerning businessman, saving the cost of propelling data information.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is that the embodiment of the present invention provides a kind of method flow diagram for pushed information;
Fig. 2 is the schematic diagram based on short message content advertisement that the embodiment of the present invention provides;
Fig. 3 is a kind of device block diagram for pushed information that the embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain, all belongs to the scope of protection of the invention.
The present embodiment provides a kind of method for pushed information, as shown in Figure 1, specifically comprises:
Step 101: read the communication information sending or receive;
Specifically, can in two kinds of situation, one is when receiving communication information, reads the communication information received.Another kind of situation is when after transmission communication information, reads the communication information sent.Communication information specifically includes but not limited to note or instant messaging, and therefore, technical scheme provided by the invention goes for the various clients with above-mentioned communication information transmission-receiving function, such as mobile terminal, PC etc.
In one embodiment, just can read communication information and carry out follow-up push operation when receiving or send communication information.In another embodiment, user one right selected can be given, namely after receiving user and agreeing to the mandate of pushed information, then read Content of communciation and carry out follow-up push operation; If user does not agree to, then do not read the communication information of user, do not carry out follow-up push operation yet.
Concrete, can before reading communication information, judging whether to get pushed information authority, is perform step 101; Otherwise whether prompting user selects to authorize pushed information authority, when receiving subscriber authorisation, reads the communication information sending or receive.
Further, in order to make user arrange the simple to operate and convenient of pushed information authority, the present embodiment provides the method by identifying voice data, identifies the pushed information authority information that user is arranged.Concrete, obtaining the audio signal of user's input, this audio signal being transcoded into digital signal, by judging that this digital signal judges that whether user is to pushed information permission grant.The present embodiment also provides the mode by judging the button assembly that user triggers, and identifies that whether user is to pushed information permission grant.Concrete, obtain the key assignments of the button assembly that user triggers, judge whether key assignments is the first default key assignments, is determine pushed information permission grant; Otherwise determine that user does not carry out permission grant to pushed information.This first default key assignments represents that user agrees to pushed information permission grant.
Step 102: analyze the communication information read, identifies the identification information that communication information is corresponding;
Specifically, key message can be obtained from the communication information read, using key message as identification information corresponding to communication information; Or, from the communication information read, obtain key message, obtain information type belonging to key message, using information type as identification information corresponding to communication information.Key message is the content in communication information, such as: after automobile generation traffic accident, after this user reports a case to the security authorities, the note that can receive is in danger reports a case to the security authorities, has the number of reporting a case to the security authorities in note, car plate tail number, time, place, the relevant informations such as authentication code, first client reads this note, then therefrom the number of reporting a case to the security authorities is identified, car plate tail number, time, place, the relevant informations such as authentication code.The above-mentioned relevant information recognized is key message.Information type essence is just used to mark key message classification, and such as: in above-mentioned example, after recognizing the key message in note, this short beacon can be designated as information type is the note that automobile is in danger.
Can find out, because this step analyzes the communication information read, therefrom obtain the key message that this communication information is corresponding, in other words, because key message extracts the communication information receiving from user or send, therefore by the analysis of this key message, the intention that this communication information expresses can be obtained very accurately, make the data message of follow-up propelling movement more targetedly with more accurate.
In the present embodiment, regular expression is adopted to calculate to all characters in communication information, such as, regular expression is adopted to carry out XOR to each character, the key message in communication information is obtained according to result of calculation, using this key message as identification information corresponding to communication information, or obtain the information type belonging to this key message, using the information type belonging to key message as identification information corresponding to communication information.In the present embodiment, also can adopt other algorithm, as: ac automaton (Aho-Corasickautomaton) algorithm is analyzed communication information, therefrom extracts key message, does not repeat them here.
Step 103: the data message obtaining the identification information match corresponding with communication information;
Obtain the identification information corresponding with communication information by aforesaid step 102, and then in this step mainly based on this identification information, obtain corresponding data message further.Data message specifically can comprise: the summary of the details of the promotion message that next step intention of user is relevant, promotion message that next step intention of user is relevant or summary, and at least one in the link of the relevant promotion message of next step intention of user.Wherein, next step intention is specially the operation that user will carry out.Such as: read when being in danger the note of reporting a case to the security authorities, by analyzing, obtain there is the number of reporting a case to the security authorities in note, car plate tail number, time, place, the key messages such as authentication code, next step may need auto repair services to analyze user thus, now can push the relevant recommendation information such as advertisement etc. such as motor vehicle repair to this user.
Have multiple for the mode obtaining data message.Such as, the data message of the identification information match corresponding with communication information can be preserved in the local database, in this case, needs to judge whether to there is the data message with identification information match, when it is present, then obtain and send the data message with identification information match.
Again such as, the data message of the identification information match corresponding with communication information also can be preserved in the server, in this case, needs to set up network with server and is connected, when connecting with server, from server, obtain the data message of the identification information match corresponding with communication information.
Again such as, the data letter of corresponding with communication information identification information match not only can also be kept at local data base but also preserve in the server.In this case, preferentially can judging whether that setting up network with server is connected, when not connecting with server, from local data base, obtaining the data message of the identification information match corresponding with communication information.When connecting with server, from server, obtain the data message of the identification information match corresponding with communication information.Make when off line, by obtaining the data message stored in local data base, this data message can be pushed to user, meet the access needs of user.When with server set up network be connected, network access server can be passed through, the data message of the identification information match corresponding with communication information is obtained from server, data message in server is abundanter, therefore the data message got is more accurate, thus improves the accuracy to user's propelling data information.In addition, preferentially can also search the data message of the identification information match corresponding with communication information in this locality, when this locality can not find, then request is set up network with server and is connected, and goes to search in server.
In addition, in the present embodiment, according to the history access behavior record of user to the data message pushed, the data message pushed to this user can be regulated.
Due to, that get from local data base or server can be one or more with data message that is identification information match.When there is multiple data message with identification information match, by analyzing the history access behavior record of active user, the data message that the marked number of times hit in history access behavior record is maximum can be obtained.All data messages that also can directly get.
Further, in preceding step 102, introduced identification information has multiple implementation, therefore adapts to, and also has multiple implementation when obtaining the data message corresponding with identification information.Such as: scheme 1: for making the data message that gets more accurate, in server, directly can preserve the data message with key information match.When server receives key message, judge whether to there is the data message with key information match, when it is present, return the data message with key information match.Scheme 2: be the memory space saved in server, can preserve the mapping table of mapping relations between key message and information type belonging to key message and the data message that mates with this information type in server.When server receives key message, judge whether the information type existed belonging to key message, when it is present, then obtain the data message mated with information type, and return the data message mated with information type.Scheme 3: for improving the efficiency obtaining data message, can preserve the information type belonging to key message and data message corresponding with it in server.Therefore, when server receives the information type belonging to key message, judge whether to there is the data message mated with information type, when it is present, return the data message mated with information type.
In the present embodiment, for ensureing the data security of transmission and reliably, ciphertext form can being adopted to transmit.
Step 104: the data message pushing the identification information match corresponding with communication information to user.
By getting the data message of the identification information match corresponding with communication information in abovementioned steps 103, therefore this step is specially, and how to push this data message.Data message can be one or more.When get multiple with data message time, can by analyzing the history access behavior record of active user, obtain all marked data messages in hit history access behavior record, according to the number of times be labeled order from more to less, preferentially push the data message be labeled often.Push at random when there is the marked number of times of multiple data message and being identical.
Specifically, according to the history access behavior record to the data message pushed, the data message pushed can be regulated.Such as: when receiving access data information request, mark this identification information, the number of times that statistics identification information is labeled, the number of times that can be labeled according to identification information regulates the data message pushed.Specifically be divided into two kinds: one carries out individual character propelling movement for user: by analyzing the history access behavior record of active user, to all marked data message in history access behavior record, obtain successively according to the number of times be labeled order from more to less and mark.When exist multiple data message do not accessed by this user out-of-date, the random data message obtaining each not accessed mistake.When to user's propelling data information, preferentially to push mark data message often to user.Another carries out adjusting for users all in whole network pushing: after the number of times that statistics identification information is labeled, the number of times of statistics is reported server, make the number of times that server is identified according to each identification information fed back, adjust the data message amount that such identification information is corresponding, to push such data message to user, meet consumers' demand.
Further, in order to adapt to user's request, can before push operation, whether prompting user agrees to show pushed data message, when detecting that user agrees to show pushed data message, show the data message of the identification information match corresponding with communication information.Certainly, the data message of the identification information match corresponding with communication information can also be shown directly to user.
When showing data message, primary importance can be obtained from the page at communication information place, data message is presented in primary importance.Wherein, primary importance can be the clear position in communication information, can also be in communication information around key message region.During display data message, data message can also be presented on communication information with the form of suspended window.Data message can comprise word and/or picture.Data message also the mode of voice broadcast and/or display can be pushed to user.
In the present embodiment, also comprise: receive access data information request, when receiving access data information request, loading the details of data message, representing this details.
It should be noted that, in the present embodiment, when the behavior that user operates based on communication information being detected, display data message.Such as: when detecting that user carries out forwarding, reply, share or collect communication information operation, push corresponding data message for this communication information.Illustrate: when user browses the communication information in the communication information file received, if when detecting that user clicks certain communication information, push corresponding data message for this communication information.Or detect that user selects to reply, forward, share, when collecting certain communication information, corresponding data message can be pushed for this communication information.Wherein, data message can be advertisement, also can be news etc.
In the present embodiment, by analyzing communication information, therefrom extract the identification information corresponding with communication information, specify user view, corresponding data message is pushed according to this identification information, make the data message of propelling movement more can meet the demand of user, compared with the mode mass-sending communication information propagation data information with tradition, the data message pushed in this programme is more accurate, push destination object clearer and more definite, this propelling data information having hard objectives object, mass-sends communication information with tradition, the mode of formula of casting net propelling data information is compared, and has saved cost.And push corresponding data message under supporting offline condition, make pushed information be no longer dependent on network, user is used more convenient.
For technique scheme, time in the present embodiment to receive note, corresponding data message is pushed to the note received, as shown in Figure 2, is illustrated, specifically comprises:
Read the short message content received, according to regular expression, detection is carried out to short message content and identify, obtain the information type belonging to key word information recognized, such as: after automobile generation traffic accident, after this user reports a case to the security authorities, the note that can receive is in danger reports a case to the security authorities, has the number of reporting a case to the security authorities in note, car plate tail number, time, place, the relevant informations such as authentication code, after client recognizes these information, it is the note that automobile is in danger that this note will be marked as information type.
Judge whether that setting up network with server is connected, when setting up network connections, tissue comprises automobile and to be in danger the Query Information type requests of the information of reporting a case to the security authorities, and sends Query Information type requests to server.When there is the data message that automobile is in danger corresponding in server, obtaining corresponding data message, link corresponding for this data message and the information that briefly introduces are sent to client.Such as: it is an auto repair advertising message that server end inquires the corresponding data message that to be in danger with automobile, and this advertising message is sent to client by server, shows in the short message content place page of client with the form of suspended frame.
User clicks this suspended frame, can browse the details of this automotive advertising, carries out operations such as placing an order.
For technique scheme, time in the present embodiment to send instant chat information, be illustrated to user's advertisement for chat message:
Read the chat message sent, carry out detection according to regular expression to chat message to identify, obtain the information type belonging to key word information recognized, such as: chatting object A and B is in chat process, A and B talks about first Products and after-sale service situation, such as: comprise in the chat message that A sends: during the relevant informations such as a certain product of first Business Name, first company and model, after client recognizes these information, it is marketing that this chat message will be marked as information type.
Now, the Query Information type requests comprising this marketing is sent to server.When there is data message corresponding to marketing in server, link corresponding for this data message and the information that briefly introduces are sent to client.Such as: it is such commodity after-sales service advertising message that server end inquires the data message corresponding with marketing, this advertising message and original chat message combine by server, information after combination is sent to client, client by the information pushing after the combination that receives to user.
For technique scheme, when sending instant chat information in the present embodiment, can also in another way to user's pushed information, specific as follows:
Read the chat message sent, carry out detection according to regular expression to chat message to identify, obtain the information type belonging to key word information recognized, such as: chatting object A and B is in chat process, A and B talks about first Products and after-sale service situation, such as: comprise in the chat message that A sends: during the relevant informations such as a certain product of first Business Name, first company and model, after client recognizes these information, it is marketing that this chat message will be marked as information type.
Now, the Query Information type requests comprising this marketing is sent to server.When there is data message corresponding to marketing in server, link corresponding for this data message and the information that briefly introduces are sent to client.Such as: it is such commodity after-sales service advertising message that server end inquires the data message corresponding with marketing, this advertising message is sent to client by server, now, client needs prompting user to carry out Authorized operation to this pushed information, when user is to pushed information mandate, by transmitting advertisement information to user.When user is to pushed information unauthorized, show original chat message directly to user.
On the other hand, the present embodiment, provides a kind of device for pushed information, specifically as shown in Figure 3, comprising:
Read module 301, for reading the communication information sending or receive;
Specifically, can in two kinds of situation, one is when receiving communication information, and read module 301 reads the communication information received.Another kind of situation is that read module 301 reads the communication information sent when after transmission communication information.Communication information specifically includes but not limited to note or instant messaging, and therefore, technical scheme provided by the invention goes for the various clients with above-mentioned communication information transmission-receiving function, such as mobile terminal etc.
In one embodiment, read module 301, just can read communication information and carry out follow-up push operation when receiving or send communication information.In another embodiment, read module 301, can give user one right selected, after user agrees to pushed information, namely read Content of communciation again and carry out follow-up push operation; If user does not agree to, then do not read the communication information of user, do not carry out follow-up push operation yet.
Concrete, before triggering read module 301, can trigger and judge to push authority module, getting pushed information authority for judging whether, being, trigger read module 301; Otherwise whether prompting user selects to authorize pushed information authority, when receiving subscriber authorisation, triggers read module 301.
Further, in order to make user, the simple to operate and convenient of pushed information authority is set, the present embodiment provides audio identification module, for obtaining the audio signal of user's input, this audio signal is transcoded into digital signal, by judging that this digital signal judges that whether user is to pushed information permission grant.The present embodiment also provides recognition by pressing keys module, for obtaining the key assignments of the button assembly that user triggers, judges whether key assignments is the first default key assignments, is determine pushed information permission grant; Otherwise determine user not to pushed information permission grant.This first default key assignments represents that user agrees to pushed information permission grant.
Identification module 302, for analyzing the communication information read, identifies the identification information that communication information is corresponding;
Specifically, identification module 302, for obtaining key message from the communication information read, using key message as identification information corresponding to communication information; Or identification module 302, for obtaining key message from the communication information read, obtains information type belonging to key message, using information type as identification information corresponding to communication information.Key message is the content in communication information, such as: after automobile generation traffic accident, after this user reports a case to the security authorities, the note that can receive is in danger reports a case to the security authorities, has the number of reporting a case to the security authorities in note, car plate tail number, time, place, the relevant informations such as authentication code, first client reads this note, then therefrom the number of reporting a case to the security authorities is identified, car plate tail number, time, place, the relevant informations such as authentication code.The above-mentioned relevant information recognized is key message.Information type essence is just used to mark key message classification, and such as: in above-mentioned example, after recognizing the key message in note, this short beacon can be designated as information type is the note that automobile is in danger.
Can find out, because this module analyzes the communication information read, therefrom obtain the key message that this communication information is corresponding, in other words, because key message extracts the communication information receiving from user or send, therefore by the analysis of this key message, the intention that this communication information expresses can be obtained very accurately, make the data message of follow-up propelling movement more targetedly with more accurate.
In the present embodiment, regular expression is adopted to calculate to all characters in communication information, such as, regular expression is adopted to carry out XOR to each character, the key message in communication information is obtained according to result of calculation, using this key message as identification information corresponding to communication information, or obtain the information type belonging to this key message, using the information type belonging to key message as identification information corresponding to communication information.In the present embodiment, also can adopt other algorithm, as: ac automaton (Aho-Corasickautomaton) algorithm is analyzed communication information, therefrom extracts key message, does not repeat them here.
Acquisition module 303, for obtaining the data message with identification information match.
Obtain the identification information corresponding with communication information by aforesaid identification module 302, and then in this step mainly based on this identification information, obtain corresponding data message further.Data message specifically comprises: the summary of the details of the promotion message that next step intention of user is relevant, promotion message that next step intention of user is relevant or summary, and at least one in the link of the relevant promotion message of next step intention of user.Wherein, next step intention is specially the operation that user will carry out.Such as: read when being in danger the note of reporting a case to the security authorities, by analyzing, obtain there is the number of reporting a case to the security authorities in note, car plate tail number, time, place, the key messages such as authentication code, next step may need auto repair services to analyze user thus, now can push the relevant advertisement such as motor vehicle repair to this user.
Mode acquisition module 303 being obtained to data message has multiple.Such as, the data message of the identification information match corresponding with communication information can be preserved in the local database, in this case, acquisition module 303, for judging whether to there is the data message with identification information match, when it is present, then obtain and send the data message with identification information match.
Again such as, the data message of the identification information match corresponding with communication information also can be preserved in the server, in this case, acquisition module 303, be connected for setting up network with server, when connecting with server, from server, obtain the data message of the identification information match corresponding with communication information.
Again such as, the data letter of corresponding with communication information identification information match not only can also be kept at local data base but also preserve in the server.In this case, acquisition module 303 preferentially can judge whether that setting up network with server is connected, and when not connecting with server, obtains the data message of the identification information match corresponding with communication information from local data base.When connecting with server, from server, obtain the data message of the identification information match corresponding with communication information.Make when off line, by obtaining the data message stored in local data base, this data message can be pushed to user, meet the access needs of user.When with server set up network be connected, acquisition module 303 can pass through network access server, the data message of the identification information match corresponding with communication information is obtained from server, data message in server is abundanter, therefore the data message got is more accurate, thus improves the accuracy to user's propelling data information.In addition, preferentially can also search the data message of the identification information match corresponding with communication information in this locality, when this locality can not find, then request is set up network with server and is connected, and goes to search in server.
In addition, in the present embodiment, acquisition module 303, according to the history access behavior record of user to the data message pushed, can regulate the data message pushed to this user.
Due to, that get from local data base or server can be one or more with data message that is identification information match.When there is multiple data message with identification information match, acquisition module 303 by analyzing the history access behavior record of active user, can obtain the data message that the marked number of times hit in history access behavior record is maximum.All data messages that also can directly get.
Further, having introduced identification information in identification module 302 above has multiple implementation, therefore adapts to, and also has multiple implementation when obtaining the data message corresponding with identification information.Such as: scheme 1: for making the data message that gets more accurate, in server, directly can preserve the data message with key information match.When server receives key message, judge whether to there is the data message with key information match, when it is present, return the data message with key information match.Scheme 2: be the memory space saved in server, can preserve the mapping table of mapping relations between key message and information type belonging to key message and the data message that mates with this information type in server.When server receives key message, judge whether the information type existed belonging to key message, when it is present, then obtain the data message mated with information type, and return the data message mated with information type.Scheme 3: for improving the efficiency obtaining data message, can preserve the information type belonging to key message and data message corresponding with it in server.Therefore, when server receives the information type belonging to key message, judge whether to there is the data message mated with information type, when it is present, return the data message mated with information type.
In the present embodiment, for ensureing the data security of transmission and reliably, ciphertext form can being adopted to transmit.
Pushing module 304, for being pushed to user by data message.
In the present embodiment, whether pushing module 304, agree to show pushed data message specifically for prompting user, when detecting that user agrees to show pushed data message, shows the data message of the identification information match corresponding with communication information.Also for showing the data message of the identification information match corresponding with communication information directly to user.
In the present embodiment, pushing module 304, the data message of propelling movement can be one or more.When get multiple with data message time, can by analyzing the history access behavior record of active user, obtain all marked data messages in hit history access behavior record, according to the number of times be labeled order from more to less, preferentially push the data message be labeled often.Push at random when there is the marked number of times of multiple data message and being identical.
Specifically, pushing module 304, according to the history access behavior record to the data message pushed, can regulate the data message pushed.Such as: when receiving access data information request, mark this identification information, the number of times that statistics identification information is labeled, the number of times that can be labeled according to identification information regulates the data message pushed.Specifically be divided into two kinds: one carries out individual character propelling movement for user: pushing module 304 is by analyzing the history access behavior record of active user, to all marked data message in history access behavior record, obtain successively according to the number of times be labeled order from more to less and mark.When exist multiple data message do not accessed by this user out-of-date, the random data message obtaining each not accessed mistake.When to user's propelling data information, preferentially to push mark data message often to user.Another carries out adjusting for users all in whole network pushing: pushing module 304 is after the number of times that statistics identification information is labeled, the number of times of statistics is reported server, make the number of times that server is identified according to each identification information fed back, adjust the data message amount that such identification information is corresponding, to push such data message to user, meet consumers' demand.
Further, in order to adapt to user's request, pushing module 304 can before push operation, and whether prompting user agrees to show pushed data message, when detecting that user agrees to show pushed data message, triggers display module.Display module is for showing the data message of the identification information match corresponding with communication information.Certainly, pushing module 304 directly can also trigger display module.
Display module is used for obtaining primary importance from the page at communication information place, is presented in primary importance by data message.Primary importance is specially the clear position in communication information, or, in communication information around key message region.Pushing module 304, also for data message is presented in communication information with the form of suspended window.Further, this device also comprises display module, for receiving access data information request, loading the details page of data message, representing the content of the detailed page.
In the present embodiment, for said apparatus, for short message content advertisement during to receive note, be described:
Information receiving module, for receiving note; Trigger message identification module after receiving note.
Information identification module, for carrying out filtering to the note received and screening, when screening the note not meeting recognition rule, then shows according to common note.When screening the note meeting recognition rule, the key word information recognized is carried out record, and be labeled as corresponding advertisement identification types, trigger ad acquisition module;
Advertisement acquisition module, for the advertisement identification types of correspondence being uploaded onto the server by network, and obtains the advertising message of the correspondence issued after server carries out matching judgment;
Information display module, during for getting advertising message, advertising message and former short message content are shown according to certain form, wherein advertising message can present in the mode that both pictures and texts are excellent;
In the present embodiment, after information display module display advertising message, user can also by clicking advertising message trigger ad service module;
Advertising service module, for after user clicks advertising message, the details of display advertisement, and corresponding advertising service is provided.
In the present embodiment, by the analysis to short message content, the intention of user can be analyzed further, consumption for user is intended to, push relevant advertisement, the difficulty of user's obtaining information can be greatly facilitated, avoid the loss that information asymmetry is brought, such as, after there is car accident in user, need to keep in repair, and may to there is maintenance cost high in 4S shop, be inconvenient to problems such as preengaging, now a lot of O2O on-site maintenance is had to serve on the market, price material benefit, if during this time push this type of service to them, again can aspect on-call maintenance, expense is not high yet, all beneficial to both sides.In addition, for advertising service business, adopt technical scheme provided by the invention, the mode that this efficiency of bulk SMS is lower can be avoided, by pushing services such as realizing its effective order accurately.Advertising service business does not need bulk SMS to harass the user had no truck with, thus avoids bothering the user not needing advertisement.
On the other hand, the present embodiment provides a kind of method for pushed information, comprise: receive from identification information corresponding to the communication information of client, search the data message of the identification information match corresponding with communication information, the data message of the identification information match corresponding with communication information is sent to client.
In the present embodiment, also comprise when server receives the identification information corresponding with communication information: judge whether to there is the data message with identification information match, when it is present, then obtain and send the data message with identification information match.What server got can for one or more with the data message of identification information match.When server gets multiple data message with identification information match, server can send the data message of all couplings.Server also by analyzing the history access behavior record of active user, can obtain the data message that concurrent marked number of times of losing one's life in middle history access behavior record is maximum.
Further, when server gets and sends multiple data message with identification information match, can by analyzing the history access behavior record of active user, to all marked data message in history access behavior record, the data message often that preferential transmission is labeled, finally sends the data message of the least number of times be labeled.The multiple not marked data message of random transmission.
Further, when the identification information that communication information is corresponding comprises key message, server receives key message, judge whether to there is the information to be pushed with key information match, when it is present, return the information to be pushed with key information match, or, server receives key message, judge whether the information type existed belonging to key message, when it is present, then obtain the information to be pushed mated with information type, and return the information to be pushed mated with information type, or when the identification information that communication information is corresponding comprises the information type belonging to key message, server receives the information type belonging to key message, judge whether to there is the information to be pushed mated with information type, when it is present, return the information to be pushed mated with information type.
In the present embodiment, for ensureing the data security of transmission and reliably, usually adopting ciphertext form to transmit.
On the other hand, the present embodiment provides a kind of server for pushed information, and server comprises:
Receiving element, for receiving from identification information corresponding to the communication information of client;
In the present embodiment, identification information can be key message, can also information type belonging to key message.
Search unit, for searching the data message of the identification information match corresponding with communication information;
In the present embodiment, when the identification information received comprises key message, search unit, specifically for finding the information to be pushed with key information match; Also for searching the information type belonging to key message, obtain the information to be pushed mated with information type.When the identification information received comprises the information type belonging to key message, search unit, specifically for searching the information to be pushed mated with information type.
Transmitting element, for being sent to client by the data message of the identification information match corresponding with communication information.
In the present embodiment, the data message that transmitting element sends can send with ciphertext form.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required general hardware platform by software and realizes.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually see, what each embodiment stressed is the difference with other embodiments.Especially, for device or system embodiment, because it is substantially similar to embodiment of the method, so describe fairly simple, relevant part illustrates see the part of embodiment of the method.Apparatus and system embodiment described above is only schematic, the wherein said unit illustrated as separating component or can may not be and physically separates, parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of module wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.Those of ordinary skill in the art, when not paying creative work, are namely appreciated that and implement.
Above to a kind of method for information processing provided by the present invention and device, be described in detail, apply specific case herein to set forth principle of the present invention and execution mode, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications.In sum, this description should not be construed as limitation of the present invention.
Claims (13)
1. for a method for pushed information, it is characterized in that, comprising:
Read the communication information sending or receive;
The described communication information read is analyzed, identifies the identification information that described communication information is corresponding;
Obtain the data message of the identification information match corresponding with described communication information;
Push the data message of the identification information match corresponding with described communication information.
2. the method for claim 1, is characterized in that, the data message of the identification information match that described propelling movement is corresponding with described communication information comprises:
Whether prompting user agrees to show pushed data message, when detecting that user agrees to show pushed data message, shows the data message of the identification information match corresponding with described communication information;
Or,
The data message of the identification information match corresponding with described communication information is shown directly to user.
3. method as claimed in claim 1 or 2, is characterized in that, describedly analyzes the described communication information read, and identifies that the identification information that described communication information is corresponding comprises:
Key message is obtained, using described key message as identification information corresponding to described communication information from the described communication information read;
Or,
From the described communication information read, obtain key message, obtain the information type belonging to described key message, using described information type as identification information corresponding to described communication information.
4. method as claimed in claim 2, it is characterized in that, the data message of the identification information match that described display is corresponding with described communication information, specifically comprises:
Primary importance is obtained from the page at described communication information place, described data message is presented in described primary importance, described primary importance is specially the clear position in described communication information, or, around key message region described in described communication information; Or, described data message is presented on described communication information with the form of suspended window.
5. the method according to any one of Claims 1-4, it is characterized in that, described data message specifically comprises: the summary of the details of the promotion message that next step intention of user is relevant, promotion message that next step intention of user is relevant or summary, and at least one in the link of the relevant promotion message of next step intention of user.
6. the method according to any one of Claims 1-4, is characterized in that, also comprises:
When receiving access data information request, loading the details of described data message, representing described details.
7. the method according to any one of Claims 1-4, is characterized in that, also comprises:
According to the history access behavior record to the data message pushed, regulate the data message pushed.
8. the method according to any one of Claims 1-4, is characterized in that, after the identification information that the described communication information of described identification is corresponding, also comprises: judge whether that setting up network with described server is connected;
When not setting up network with described server and being connected, from local data base, obtain the data message of the identification information match corresponding with described communication information.
9. the method according to any one of Claims 1-4, is characterized in that, before the communication information that described reading sends or receives, also comprises:
Confirm to have got pushed information authority;
If do not get pushed information authority, then user is pointed out to select whether to authorize pushed information authority;
When receiving subscriber authorisation, read the communication information sending or receive.
10. the method according to any one of Claims 1-4, is characterized in that, described communication information comprises:
Note or instant communication information.
11. 1 kinds for the method for pushed information, is characterized in that, comprising:
Receive from identification information corresponding to the communication information of client;
Search the data message of the identification information match corresponding with described communication information;
The data message of identification information match corresponding for described and described communication information is sent to client.
12. 1 kinds for the device of pushed information, is characterized in that, comprising:
Read module, for reading the communication information sending or receive;
Identification module, for analyzing the communication information read, identifies the identification information that described communication information is corresponding;
Acquisition module, for obtaining the data message with described identification information match;
Pushing module, for being pushed to user by described data message.
13. 1 kinds for the server of pushed information, is characterized in that, comprising:
Receiving element, for receiving from identification information corresponding to the communication information of client;
Search unit, for searching the data message of the identification information match corresponding with described communication information;
Transmitting element, for being sent to client by the data message of identification information match corresponding for described and described communication information.
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| CN201510515708.5A CN105049527A (en) | 2015-08-20 | 2015-08-20 | Method and device for pushing information |
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| CN201510515708.5A CN105049527A (en) | 2015-08-20 | 2015-08-20 | Method and device for pushing information |
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