CN106204097A - Information-pushing method, device and mobile terminal - Google Patents
Information-pushing method, device and mobile terminal Download PDFInfo
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- CN106204097A CN106204097A CN201610480377.0A CN201610480377A CN106204097A CN 106204097 A CN106204097 A CN 106204097A CN 201610480377 A CN201610480377 A CN 201610480377A CN 106204097 A CN106204097 A CN 106204097A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The disclosure is directed to a kind of information-pushing method, device and mobile terminal, belong to mobile communication technology field.Wherein, method includes: receives user and checks the request of received notice category information；Historical behavior data according to user and preset advertisement formwork group, obtain the advertisement mated with described notice category information, and wherein, described advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is positive integer；Show described notice category information and described advertisement.The information-pushing method that disclosure embodiment provides, has pushed advertisement to user targetedly according to the user's characteristic information of user, meets the demand of user simultaneously, can further improve user's clicking rate to advertisement.
Description
Technical field
It relates to mobile communication technology field, particularly relate to a kind of information-pushing method, device and mobile terminal.
Background technology
Along with developing rapidly of communication technology, the function of the mobile terminals such as mobile phone gets more and more, and people are by mobile phone not only
Can carry out conversing, sending short messages, it is also possible to carrying out paying, storing individual privacy information etc., therefore, mobile phone has become people's day
The part that often life is indispensable.
At present, during using mobile terminal, even if being not at networking state at mobile terminal, mobile terminal is made
Various application programs all there is various forms of advertisement, but, these advertisements are not built upon on the demand of user pushing away
Send advertisement, it is impossible to meet the actual demand of user.
Summary of the invention
For overcoming problem present in correlation technique, disclosure embodiment provide a kind of information-pushing method, device and
Mobile terminal.Described technical scheme is as follows:
First aspect according to disclosure embodiment, it is provided that a kind of information-pushing method, described method includes: receive user
Check the request of received notice category information；Historical behavior data according to user and preset advertisement formwork group, obtain
The advertisement mated with described notice category information, wherein, described advertisement formwork group includes N number of advertisement formwork, each advertisement formwork
Including M advertisement, wherein, N and M is positive integer；Show described notice category information and described advertisement.
Method as above, the described historical behavior data according to user and preset advertisement formwork group, obtain and institute
State the advertisement of notice category information coupling, including:
Described notice category information is analyzed, to determine the type of advertisement needed for described notice category information；
Type according to the notice category information pre-saved and the corresponding relation of advertisement formwork group, obtain and described type pair
The targeted advertisements template answered；
Historical behavior data according to described user, determine and described notice category information from described targeted advertisements template
The described advertisement of coupling.
Method as above, the described historical behavior data according to described user, from described targeted advertisements template really
Make the described advertisement mated with described notice category information, including:
Historical behavior data according to described user determine the advertisement pushed last time for described type to described user；
Judge whether described user clicks on the advertisement pushed last time；
If judging, described user has clicked on the advertisement pushed last time, then according to the content of described communication class information, from institute
State and targeted advertisements template selects recommended different targeted advertisements from last time；
Wherein, the described advertisement of described display, including:
Show described targeted advertisements.
Method as above, the described historical behavior data according to described user, from described targeted advertisements template really
Make the described advertisement mated with described notice category information, including:
Historical behavior data according to described user are determined in described targeted advertisements template and were pushed to described user
Advertisement；
According to the content of described communication class information, from described targeted advertisements template, select one do not push away to described user
The targeted advertisements passed through；
Wherein, the described advertisement of described display, including:
Show described targeted advertisements.
Method as above, the described advertisement of described display, including:
Described advertisement is shown in suspension window.
Method as above, also includes:
Receive the more new data of the advertisement formwork group that server sends, and according to described renewal to preset in mobile terminal
Advertisement formwork group is updated.
Second aspect according to disclosure embodiment, it is provided that a kind of information push-delivery apparatus, described device includes: receive mould
Block, is configured to receive user and checks the request of received notice category information；Acquisition module, is configured to according to user's
Historical behavior data and preset advertisement formwork group, obtain the advertisement mated with described notice category information, wherein, described advertisement mould
Plate group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is positive integer；Display module, quilt
It is configured to show described notice category information and described advertisement.
Device as above, described gripping information include gripping the way of contact of tactile position, area information, positional information with
And at least one in quantity information.
Device as above, described acquisition module, including:
Analytic unit, is configured to be analyzed described notice category information, wide needed for determining described notice category information
The type accused；
Acquiring unit, is configured to the type pass corresponding with advertisement formwork group according to the notice category information pre-saved
System, obtains the targeted advertisements template corresponding with described type；
Determine unit, be configured to the historical behavior data according to described user, determine from described targeted advertisements template
Go out the described advertisement mated with described notice category information.
Device as above, described determines unit, including:
First determines subelement, is configured to the historical behavior data according to described user and determines in described type
The secondary advertisement pushed to described user；
Judgment sub-unit, is configured to judge whether described user clicks on the advertisement pushed last time；
First processes subelement, is configured to when judging that described user has clicked on the advertisement that last time pushes, according to institute
State the content of communication class information, select one to recommend different targeted advertisements from last time from described targeted advertisements template；
Wherein, described display module, including:
First display unit, is display configured to described targeted advertisements.
Device as above, described determines unit, including:
Second determines subelement, is configured to the historical behavior data according to described user and determines described targeted advertisements mould
The advertisement pushed to described user in plate；
Second processes subelement, is configured to the content according to described communication class information, from described targeted advertisements template
Select a targeted advertisements not pushed to described user；
Wherein, described display module, including:
Second display unit, is display configured to described targeted advertisements.
Device as above, described display module, including:
3rd display unit, is configured to show described advertisement in suspension window.
Device as above, also includes:
More new module, is configured to receive the more new data of the advertisement formwork group that server sends, and according to described renewal
Advertisement formwork group preset in mobile terminal is updated.
The third aspect according to disclosure embodiment, it is provided that a kind of mobile terminal, described mobile terminal includes second aspect
The information push-delivery apparatus of embodiment.
Fourth aspect according to disclosure embodiment, it is provided that a kind of mobile terminal, this mobile terminal includes: processor；With
Memorizer in storage processor executable；Wherein, described processor is configured to:
Receive user and check the request of received notice category information；
Historical behavior data according to user and preset advertisement formwork group, obtain wide with what described notice category information mated
Accusing, wherein, described advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is
Positive integer；
Show described notice category information and described advertisement.
The technical scheme that disclosure embodiment provides can include following beneficial effect:
When monitoring user and checking notice category information, according to historical behavior data and the preset advertisement formwork of user
Group, the advertisement obtaining with notifying that category information mates, and show notice category information and advertisement, thus, according to the user characteristics of user
Information has pushed advertisement to user targetedly, meets the demand of user simultaneously, can further improve user to advertisement
Clicking rate.
It should be appreciated that it is only exemplary and explanatory, not that above general description and details hereinafter describe
The disclosure can be limited.
Accompanying drawing explanation
Accompanying drawing herein is merged in description and constitutes the part of this specification, it is shown that meet the enforcement of the disclosure
Example, and it is configured to explain the principle of the disclosure together with description.
Fig. 1 is the flow chart according to a kind of information-pushing method shown in an exemplary embodiment.
Fig. 2 is the flow chart according to a kind of information-pushing method shown in another exemplary embodiment.
Fig. 3 is the flow chart according to a kind of information-pushing method shown in another exemplary embodiment.
Fig. 4 is the block diagram according to a kind of information push-delivery apparatus shown in an exemplary embodiment.
Fig. 5 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment.
Fig. 6 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment.
Fig. 7 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment.
Fig. 8 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment.
Fig. 9 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment.
Figure 10 is the block diagram according to a kind of information push-delivery apparatus 1000 shown in an exemplary embodiment.
By above-mentioned accompanying drawing, it has been shown that the embodiment that the disclosure is clear and definite, hereinafter will be described in more detail.These accompanying drawings
With word, the scope being not intended to be limited disclosure design by any mode is described, but by with reference to specific embodiment being
Those skilled in the art illustrate the concept of the disclosure.
Detailed description of the invention
Here will illustrate exemplary embodiment in detail, its example represents in the accompanying drawings.Explained below relates to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represents same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the disclosure.On the contrary, they are only with the most appended
The example of the apparatus and method that some aspects that described in detail in claims, the disclosure are consistent.
Fig. 1 is the flow chart according to a kind of information-pushing method shown in an exemplary embodiment, as it is shown in figure 1, this is real
The information-pushing method executing example is applicable to mobile terminal, and wherein, mobile terminal can e.g. mobile phone, panel computer, individual number
Word assistant, e-book etc. have the hardware device of various operating system, and this information-pushing method includes following step.
In a step 101, receive user and check the request of received notice category information.
Wherein, notice category information can include but not limited to notify short message and the e-mail messages of class.
Wherein it is desired to be understood by, whether an information is that notice category information can determine according to the source side of message, as
Really the source side of information is in the number storehouse pre-set, then corresponding information is notice category information.
Wherein, the number storehouse pre-set can include the clothes of the number information of each telecom operators, each bank
The business number information such as number information, public service telephone number.
It is to say, during user checks short message or mail, can determine whether user click on the note checked or
Whether person's mail is notice category information, if user is clicked on the short message checked or mail belongs to notice category information, then holds
Row step 102-103.
In a step 102, according to historical behavior data and the preset advertisement formwork group of user, obtain and notify category information
The advertisement of coupling.
Wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, wherein, N and M
For positive integer.
So that user is when checking notice category information, it is convenient to get the information relevant with notifying category information,
Notice category information is analyzed, to determine the type of advertisement needed for notice category information；According to the notice category information pre-saved
The corresponding relation of type and advertisement formwork group, obtain the targeted advertisements template corresponding with type；Historical behavior according to user
Data, determine and the advertisement notifying that category information mates from targeted advertisements template.
In step 103, display notice category information and advertisement.
Wherein it is desired to be understood by, after mobile terminal displays for a user notice category information and advertisement, need to look into user
When seeing the particular content of advertisement, can click on this advertisement, user interface is jumped to by mobile terminal by the clicking operation according to user
The user interface that this advertisement is corresponding.
Wherein it is desired to be understood by, after displaying to the user that targeted advertisements, mobile terminal can be to user to targeted advertisements
Action row preserves to the historical behavior data of user.
Such as, after user receives the arrearage short message that telecom operators send, this note is checked monitoring user
During breath, analyzing user according to this short message needs charge filling, now, according to the historical behavior data of user, from preset
Advertisement formwork group obtains the advertisement of charge filling class, and while display notice category information, provides the user charge filling class
Advertisement, so that can supplement with money in time by clicking on the advertisement of this charge filling class, thus, decreases the operation step of user's charge filling
Suddenly, improve the efficiency that user supplements with money.
The most such as, after user checks the flow prompting message that telecom operators send, check that this is short monitoring user
During information, analyzing user according to the historical behavior data of user and this short message may need swash of wave amount, now, according to
The historical behavior data at family and notice category information obtain the class of traffic of rushing meeting user's request from preset advertisement formwork group
Advertisement, so that user can carry out timely swash of wave amount by clicking on this advertisement, reduces the operating procedure of user's automatic swash of wave amount.
In an embodiment of the disclosure, in order to reduce the impact that user is checked the content of notice category information by advertisement,
As a kind of example, advertisement can be shown in suspension window.Such as, in the content of display notice category information, can be in user interface
Lower end show advertisement with the form of suspension window.
To sum up, the information-pushing method that the present embodiment provides, when monitoring user and checking notice category information, according to user
Historical behavior data and preset advertisement formwork group, the advertisement obtaining with notifying that category information mates, and show notice category information
And advertisement, thus, push advertisement to user targetedly according to the user's characteristic information of user, meet the demand of user
Meanwhile, can further improve user's clicking rate to advertisement.
On the basis of above-described embodiment, so that mobile terminal can push more accurately advertisement for user,
Typically require and the advertisement formwork in advertisement formwork group is constantly improved and supplements, therefore, in an embodiment of the disclosure
In, in order to reduce the consumption to user data traffic, when monitoring mobile terminal and being in wireless network, server is in monitoring
When advertisement formwork group in mobile terminal is inconsistent with the advertising module group in server, server sends wide to mobile terminal
The more new data of slide former group.Accordingly, the more new data of the advertisement formwork group that mobile terminal reception server sends, and according to
More new data updates the advertisement formwork group in mobile terminal, and provides the user advertisement by the advertising module group after updating.
Fig. 2 is the flow chart according to a kind of information-pushing method shown in another exemplary embodiment, as in figure 2 it is shown, should
The information-pushing method of embodiment is applicable to mobile terminal, and wherein, mobile terminal can e.g. mobile phone, panel computer, individual
Digital assistants, e-book etc. have the hardware device of various operating system, and this information-pushing method includes following step.
In step 201, receive user and check the request of received notice category information.
Wherein, notice category information can include but not limited to notify short message and the e-mail messages of class.
Wherein it is desired to be understood by, whether an information is that notice category information can determine according to the source side of message, as
Really the source side of information is in the number storehouse pre-set, then corresponding information is notice category information.
Wherein, the number storehouse pre-set can include the clothes of the number information of each telecom operators, each bank
The business number information such as number information, public service telephone number.
It is to say, during user checks short message or mail, can determine whether user click on the note checked or
Whether person's mail is notice category information, if user is clicked on the short message checked or mail belongs to notice category information, then holds
Row step 202-207.
In step 202., notice category information is analyzed, to determine the type of advertisement needed for notice category information.
In step 203, according to type and the corresponding relation of advertisement formwork group of the notice category information pre-saved, obtain
The targeted advertisements template corresponding with type.
Wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, wherein, N and M
For positive integer.
In step 204, the advertisement pushed last time for type is determined to user according to the historical behavior data of user.
In step 205, it is judged that whether user clicks on the advertisement pushed last time.
In step 206, if judging, user has clicked on the advertisement pushed last time, then according to the content of communication class information,
One is selected to recommend different targeted advertisements from last time from targeted advertisements template.
It is to say, at this during advertisement, in order to push twice unduplicated advertisement to user,
This embodiment determines this advertisement pushed according to the click result of advertisement to being pushed user last time.
In step 207, display notice category information and targeted advertisements.
Wherein it is desired to be understood by, after mobile terminal displays for a user notice category information and targeted advertisements, need user
During the particular content of advertisement to be checked, this targeted advertisements can be clicked on, mobile terminal by according to the clicking operation of user by user circle
Face jumps to the user interface that this targeted advertisements is corresponding.
Wherein it is desired to be understood by, after displaying to the user that targeted advertisements, mobile terminal can be to user to targeted advertisements
Action row preserves to the historical behavior data of user.
The information-pushing method that the present embodiment provides, when monitoring user and checking notice category information, to notice category information
It is analyzed, to determine the type of advertisement needed for this notice category information, and obtains the targeted advertisements template corresponding with type, with
And according to user, the advertisement of this propelling movement is adjusted by the click result of the advertisement that last time pushes, with to pushing user not
The advertisement checked, it is to avoid repeat advertisement to bothering that user brings.
Fig. 3 is the flow chart according to a kind of information-pushing method shown in another exemplary embodiment, as it is shown on figure 3, should
The information-pushing method of embodiment is applicable to mobile terminal, and wherein, mobile terminal can e.g. mobile phone, panel computer, individual
Digital assistants, e-book etc. have the hardware device of various operating system, and this information-pushing method includes following step.
In step 301, receive user and check the request of received notice category information.
Wherein, notice category information can include but not limited to notify short message and the e-mail messages of class.
Wherein it is desired to be understood by, whether an information is that notice category information can determine according to the source side of message, as
Really the source side of information is in the number storehouse pre-set, then corresponding information is notice category information.
Wherein, the number storehouse pre-set can include the clothes of the number information of each telecom operators, each bank
The business number information such as number information, public service telephone number.
It is to say, during user checks short message or mail, can determine whether user click on the note checked or
Whether person's mail is notice category information, if user is clicked on the short message checked or mail belongs to notice category information, then holds
Row step 302-305.
In step 302, notice category information is analyzed, to determine the type of advertisement needed for notice category information.
In step 303, according to type and the corresponding relation of advertisement formwork group of the notice category information pre-saved, obtain
The targeted advertisements template corresponding with type.
Wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, wherein, N and M
For positive integer.
In step 304, determine in targeted advertisements template according to the historical behavior data of user and pushed to user
Advertisement.
In step 305, display notice category information and targeted advertisements.
Wherein it is desired to be understood by, after mobile terminal displays for a user notice category information and targeted advertisements, need user
During the particular content of advertisement to be checked, this targeted advertisements can be clicked on, mobile terminal by according to the clicking operation of user by user circle
Face jumps to the user interface that this targeted advertisements is corresponding.
Wherein it is desired to be understood by, after displaying to the user that targeted advertisements, mobile terminal can be to user to targeted advertisements
Action row preserves to the historical behavior data of user.
The information-pushing method that the present embodiment provides, when monitoring user and checking notice category information, to notice category information
It is analyzed, to determine the type of advertisement needed for this notice category information, and obtains the targeted advertisements template corresponding with type, with
And determine, according to the historical behavior data of user, the advertisement pushed in targeted advertisements template to user, and from targeted advertisements
Template is selected the advertisement do not recommended to user, thus, filters out the advertising message of repetition, on the one hand decrease repetition wide
Accuse the impact on user, on the other hand pushed according to user's request due to the advertisement pushed, and then user can be improved
Click on the clicking rate of advertisement.
Corresponding with the embodiment of aforesaid information-pushing method, the disclosure additionally provides the enforcement of information push-delivery apparatus
Example.
Fig. 4 is the block diagram according to a kind of information push-delivery apparatus shown in an exemplary embodiment, and this information push-delivery apparatus can
With by software, hardware or both be implemented in combination with, as shown in Figure 4, this information push-delivery apparatus includes:
Receiver module 110, is configured to receive user and checks the request of received notice category information.
Acquisition module 120, is configured to the historical behavior data according to user and preset advertisement formwork group, obtains with logical
Know the advertisement that category information mates.
Wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, wherein, N and M
For positive integer.
Display module 130, is display configured to notify category information and advertisement.
To sum up, the information push-delivery apparatus that the present embodiment provides,
Fig. 5 is the block diagram according to a kind of information push-delivery apparatus shown in another exemplary embodiment, and this embodiment is aforementioned
On the basis of embodiment illustrated in fig. 4, as it is shown in figure 5, above-mentioned acquisition module 120 may include that
Analytic unit 121, is configured to be analyzed notice category information, to determine the class of advertisement needed for notice category information
Type.
Acquiring unit 122, is configured to the type according to the notice category information pre-saved corresponding with advertisement formwork group
Relation, obtains the targeted advertisements template corresponding with type.
Determine unit 123, be configured to the historical behavior data according to user, determine from targeted advertisements template with logical
Know the advertisement that category information mates.
In an embodiment of the disclosure, on the basis of shown in Fig. 5, as shown in Figure 6, above-mentioned determine that unit 123 can
To include:
First determines subelement 1231, be configured to the historical behavior data according to user determine for type last time to
The advertisement that user pushes.
Judgment sub-unit 1232, is configured to judge whether user clicks on the advertisement pushed last time.
First processes subelement 1233, is configured to when judging that user has clicked on the advertisement that last time pushes, according to logical
The content of letter category information, selects one to recommend different targeted advertisements from last time from targeted advertisements template.
Wherein, as shown in Figure 6, display module 130 may include that
First display unit 131, is display configured to targeted advertisements.
In an embodiment of the disclosure, in order to avoid pushing repetition advertisement to user, on the basis of shown in Fig. 5,
Unit 123 is determined as it is shown in fig. 7, above-mentioned, including:
Second determines subelement 1234, is configured to the historical behavior data according to user and determines in targeted advertisements template
The advertisement pushed to user.
Second processes subelement 1235, is configured to the content according to communication class information, selects from targeted advertisements template
Go out a targeted advertisements not pushed to user.
Wherein, as it is shown in fig. 7, above-mentioned display module 130 may include that
Second display unit 132, is display configured to targeted advertisements.
In an embodiment of the disclosure, on the basis of shown in Fig. 5, as shown in Figure 8, above-mentioned display module 130 can
To include:
3rd display unit 133, is configured to show advertisement in suspension window.
In an embodiment of the disclosure, so that mobile terminal can push more accurately advertisement for user,
On the basis of shown in Fig. 5, as it is shown in figure 9, said apparatus can also include:
More new module 140, is configured to receive the more new data of the advertisement formwork group that server sends, and right according to updating
Advertisement formwork group preset in mobile terminal is updated.
Wherein it is desired to explanation, the structure of the more new module 140 in the device embodiment shown in above-mentioned Fig. 9 can also
It is included in the device embodiment of earlier figures 4-Fig. 8, this disclosure is not limited.
About the device in above-described embodiment, wherein modules performs the concrete mode of operation in relevant the method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
For device embodiment, owing to it corresponds essentially to embodiment of the method, so relevant part sees method in fact
The part executing example illustrates.Device embodiment described above is only schematically, wherein illustrates as separating component
Unit can be or may not be physically separate, the parts shown as unit can be or may not be
Physical location, i.e. may be located at a place, or can also be distributed on multiple NE.Can be according to the actual needs
Select some or all of module therein to realize the purpose of disclosure scheme.Those of ordinary skill in the art are not paying wound
In the case of the property made work, i.e. it is appreciated that and implements.
Accordingly, the disclosure also provides for a kind of mobile terminal, and this mobile terminal includes the information pushing in above-described embodiment
Device.
To sum up, the mobile terminal that the present embodiment provides, it is at mobile terminal and treats under released state, detecting that user holds
When the gripping information holding mobile terminal is consistent with the gripping habits information prestored, mobile terminal is unlocked, thus so that use
Family can realize information-pushing method by the way of gripping mobile terminal simply, simple and convenient, adds user and solves
The convenience and intelligent of lock.
Accordingly, the disclosure also provides for a kind of terminal, and terminal includes memorizer, and one or more than one journey
Sequence, one of them or more than one program is stored in memorizer, and is configured to by one or more than one processor
Perform one or more than one program comprises the instruction for carrying out following operation: receive user and check received notice
The request of category information；Historical behavior data according to user and preset advertisement formwork group, obtain and notify what category information mated
Advertisement, wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is just
Integer；Display notice category information and advertisement.
Figure 10 is the block diagram according to a kind of information push-delivery apparatus 1000 shown in an exemplary embodiment.Such as, device
1000 can be mobile phone, computer, digital broadcast terminal, messaging devices, game console, tablet device, medical treatment
Equipment, body-building equipment, personal digital assistant etc..
With reference to Figure 10, device 1000 can include following one or more assembly: processes assembly 1002, memorizer 1004,
Electric power assembly 1006, multimedia groupware 1008, audio-frequency assembly 1010, the interface 1012 of input/output (I/O), sensor cluster
1014, and communications component 1016.
Process assembly 1002 and generally control the integrated operation of device 1000, such as with display, call, data communication,
The operation that camera operation and record operation are associated.Process assembly 1002 and can include that one or more processor 1020 performs
Instruction, to complete all or part of step of above-mentioned method.Additionally, process assembly 1002 can include one or more mould
Block, it is simple to process between assembly 1002 and other assemblies is mutual.Such as, process assembly 1002 and can include multi-media module,
With facilitate multimedia groupware 1008 and process between assembly 1002 mutual.
Memorizer 1004 is configured to store various types of data to support the operation at equipment 1000.These data
Example include on device 1000 operation any application program or the instruction of method, contact data, telephone book data,
Message, picture, video etc..Memorizer 1004 can by any kind of volatibility or non-volatile memory device or they
Combination realizes, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), erasable can
Program read-only memory (EPROM), programmable read only memory (PROM), read only memory (ROM), magnetic memory, flash memory
Reservoir, disk or CD.
The various assemblies that electric power assembly 1006 is device 1000 provide electric power.Electric power assembly 1006 can include power management
System, one or more power supplys, and other generate, manage and distribute, with for device 1000, the assembly that electric power is associated.
The screen of one output interface of offer that multimedia groupware 1008 is included between device 1000 and user.At some
In embodiment, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen
May be implemented as touch screen, to receive the input signal from user.Touch panel includes one or more touch sensor
With the gesture on sensing touch, slip and touch panel.Touch sensor can not only sense touch or the border of sliding action,
But also detect the persistent period relevant to touch or slide and pressure.In certain embodiments, multimedia groupware 1008
Including a front-facing camera and/or post-positioned pick-up head.When equipment 1000 is in operator scheme, such as screening-mode or video mode
Time, front-facing camera and/or post-positioned pick-up head can receive the multi-medium data of outside.Each front-facing camera and rearmounted shooting
Head can be a fixing optical lens system or have focal length and optical zoom ability.
Audio-frequency assembly 1010 is configured to output and/or input audio signal.Such as, audio-frequency assembly 1010 includes a wheat
Gram wind (MIC), when device 1000 is in operator scheme, during such as call model, logging mode and speech recognition mode, mike quilt
It is configured to receive external audio signal.The audio signal received can be further stored at memorizer 1004 or via communication
Assembly 1016 sends.In certain embodiments, audio-frequency assembly 1010 also includes a speaker, is used for exporting audio signal.
I/O interface 1012 provides interface, above-mentioned peripheral interface module for processing between assembly 1002 and peripheral interface module
Can be keyboard, put striking wheel, button etc..These buttons may include but be not limited to: home button, volume button, start button and
Locking press button.
Sensor cluster 1014 includes one or more sensor, for providing the state of various aspects to comment for device 1000
Estimate.Such as, what sensor cluster 1014 can detect equipment 1000 opens/closed mode, the relative localization of assembly, such as group
Part is display and the keypad of device 1000, and sensor cluster 1014 can also detect device 1000 or 1,000 1 groups of device
The position change of part, the presence or absence that user contacts with device 1000, device 1000 orientation or acceleration/deceleration and device
The variations in temperature of 1000.Sensor cluster 1014 can include proximity transducer, is configured to do not having any physics to connect
The existence of object near detection when touching.Sensor cluster 1014 can also include optical sensor, as CMOS or ccd image sense
Device, for using in imaging applications.In certain embodiments, this sensor cluster 1014 can also include acceleration sensing
Device, gyro sensor, Magnetic Sensor, pressure transducer or temperature sensor.
Communications component 1016 is configured to facilitate the communication of wired or wireless mode between device 1000 and other equipment.Dress
Put 1000 and can access wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.Exemplary at one
In embodiment, broadcast singal or broadcast that communications component 1016 receives from external broadcasting management system via broadcast channel are relevant
Information.In one exemplary embodiment, communications component 1016 also includes near-field communication (NFC) module, to promote junction service.
Such as, can be based on RF identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) skill
Art, bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, device 1000 can be by one or more application specific integrated circuits (ASIC), numeral
Signal processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components realize, be used for performing said method.
In the exemplary embodiment, a kind of non-transitory computer-readable recording medium including instruction, example are additionally provided
As included the memorizer 1004 of instruction, above-mentioned instruction can have been performed said method by the processor 1020 of device 1000.Example
As, non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and
Optical data storage devices etc..
A kind of non-transitory computer-readable recording medium, when the instruction in storage medium is held by the processor of mobile terminal
During row so that mobile terminal is able to carry out a kind of information-pushing method, and method includes:
Receive user and check the request of received notice category information；
Historical behavior data according to user and preset advertisement formwork group, the advertisement obtaining with notifying that category information mates,
Wherein, advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is positive integer；
Display notice category information and advertisement.
Those skilled in the art, after considering description and putting into practice invention disclosed herein, will readily occur to its of the disclosure
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modification, purposes or
Person's adaptations is followed the general principle of the disclosure and includes the undocumented common knowledge in the art of the disclosure
Or conventional techniques means.Description and embodiments is considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and
And various modifications and changes can carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (14)
1. an information-pushing method, it is characterised in that comprise the following steps:
Receive user and check the request of received notice category information；
Historical behavior data according to user and preset advertisement formwork group, obtain the advertisement mated with described notice category information,
Wherein, described advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is just
Integer；
Show described notice category information and described advertisement.
Method the most according to claim 1, it is characterised in that described historical behavior data according to user and preset wide
Slide former group, obtains the advertisement mated with described notice category information, including:
Described notice category information is analyzed, to determine the type of advertisement needed for described notice category information；
Type according to the notice category information pre-saved and the corresponding relation of advertisement formwork group, obtain corresponding with described type
Targeted advertisements template；
Historical behavior data according to described user, determine from described targeted advertisements template and mate with described notice category information
Described advertisement.
Method the most according to claim 2, it is characterised in that the described historical behavior data according to described user, from institute
State and targeted advertisements template is determined the described advertisement mated with described notice category information, including:
Historical behavior data according to described user determine the advertisement pushed last time for described type to described user；
Judge whether described user clicks on the advertisement pushed last time；
If judging, described user has clicked on the advertisement pushed last time, then according to the content of described communication class information, from described mesh
Mark advertisement formwork select one recommended different targeted advertisements from last time；
Wherein, the described advertisement of described display, including:
Show described targeted advertisements.
Method the most according to claim 2, it is characterised in that the described historical behavior data according to described user, from institute
State and targeted advertisements template is determined the described advertisement mated with described notice category information, including:
Historical behavior data according to described user determine in described targeted advertisements template to described user pushed wide
Accuse；
According to the content of described communication class information, from described targeted advertisements template, select one do not pushed to described user
Targeted advertisements；
Wherein, the described advertisement of described display, including:
Show described targeted advertisements.
5. according to the method according to any one of claim 1-4, it is characterised in that the described advertisement of described display, including:
Described advertisement is shown in suspension window.
6. according to the method according to any one of claim 1-4, it is characterised in that also include:
Receive the more new data of the advertisement formwork group that server sends, and according to described renewal to advertisement preset in mobile terminal
Template group is updated.
7. an information push-delivery apparatus, it is characterised in that comprise the following steps:
Receiver module, is configured to receive user and checks the request of received notice category information；
Acquisition module, is configured to the historical behavior data according to user and preset advertisement formwork group, obtains and described notice
The advertisement of category information coupling, wherein, described advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M extensively
Accusing, wherein, N and M is positive integer；
Display module, is display configured to described notice category information and described advertisement.
Device the most according to claim 7, it is characterised in that described acquisition module, including:
Analytic unit, is configured to be analyzed described notice category information, to determine advertisement needed for described notice category information
Type；
Acquiring unit, is configured to notify the type of category information and the corresponding relation of advertisement formwork group according to pre-save, obtains
Take the targeted advertisements template corresponding with described type；
Determine unit, be configured to the historical behavior data according to described user, determine from described targeted advertisements template with
The described advertisement of described notice category information coupling.
Device the most according to claim 8, it is characterised in that described determine unit, including:
First determines subelement, be configured to the historical behavior data according to described user determine for described type last time to
The advertisement that described user pushes；
Judgment sub-unit, is configured to judge whether described user clicks on the advertisement pushed last time；
First processes subelement, is configured to when judging that described user has clicked on the advertisement that last time pushes, according to described logical
The content of letter category information, selects one to recommend different targeted advertisements from last time from described targeted advertisements template；
Wherein, described display module, including:
First display unit, is display configured to described targeted advertisements.
Device the most according to claim 8, it is characterised in that described determine unit, including:
Second determines subelement, is configured to the historical behavior data according to described user and determines in described targeted advertisements template
The advertisement pushed to described user；
Second processes subelement, is configured to the content according to described communication class information, selects from described targeted advertisements template
Go out a targeted advertisements not pushed to described user；
Wherein, described display module, including:
Second display unit, is display configured to described targeted advertisements.
11. according to the device according to any one of claim 7-10, it is characterised in that described display module, including:
3rd display unit, is configured to show described advertisement in suspension window.
12. according to the device according to any one of claim 7-10, it is characterised in that also include:
More new module, is configured to receive the more new data of the advertisement formwork group that server sends, and according to described renewal to shifting
In dynamic terminal, preset advertisement formwork group is updated.
13. 1 kinds of mobile terminals, it is characterised in that including: the information push-delivery apparatus as according to any one of claim 7-12.
14. 1 kinds of mobile terminals, it is characterised in that including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Receive user and check the request of received notice category information；
Historical behavior data according to user and preset advertisement formwork group, obtain the advertisement mated with described notice category information,
Wherein, described advertisement formwork group includes that N number of advertisement formwork, each advertisement formwork include M advertisement, and wherein, N and M is just
Integer；
Show described notice category information and described advertisement.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610480377.0A CN106204097A (en) | 2016-06-27 | 2016-06-27 | Information-pushing method, device and mobile terminal |
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| CN201610480377.0A CN106204097A (en) | 2016-06-27 | 2016-06-27 | Information-pushing method, device and mobile terminal |
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| CN201610480377.0A Pending CN106204097A (en) | 2016-06-27 | 2016-06-27 | Information-pushing method, device and mobile terminal |
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| CN106896980A (en) * | 2017-01-23 | 2017-06-27 | 宇龙计算机通信科技(深圳)有限公司 | Event-prompting method and affair prompting device |
| CN107479782A (en) * | 2017-07-25 | 2017-12-15 | 北京小米移动软件有限公司 | The method and device of advertisement pushing |
| CN107844230A (en) * | 2017-10-31 | 2018-03-27 | 努比亚技术有限公司 | A kind of advertisement page method of adjustment, mobile terminal and computer-readable recording medium |
| CN108256880A (en) * | 2016-12-28 | 2018-07-06 | 北京奇虎科技有限公司 | A kind of ad traffic response method, device and equipment |
| CN109191073A (en) * | 2018-08-23 | 2019-01-11 | 北京达佳互联信息技术有限公司 | Dispensing control method, device, electronic equipment and the storage medium of notification information |
| CN109857498A (en) * | 2019-01-09 | 2019-06-07 | 明基智能科技（上海）有限公司 | Intelligent content template recommender system and its method |
| CN110766469A (en) * | 2019-10-25 | 2020-02-07 | 广州凌鑫达实业有限公司 | Dimension advertisement analysis management method, device, equipment and storage medium |
| CN111582944A (en) * | 2020-05-14 | 2020-08-25 | 北京金山安全软件有限公司 | Crowd expansion method, device, equipment and storage medium for advertisement |
| CN113975806A (en) * | 2021-10-28 | 2022-01-28 | 北京完美赤金科技有限公司 | In-game interface interaction method and device, storage medium and computer equipment |
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| CN106657649A (en) * | 2016-12-28 | 2017-05-10 | 北京金山安全软件有限公司 | Information recommendation method and device and electronic equipment |
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| CN111582944A (en) * | 2020-05-14 | 2020-08-25 | 北京金山安全软件有限公司 | Crowd expansion method, device, equipment and storage medium for advertisement |
| CN111582944B (en) * | 2020-05-14 | 2023-08-22 | 北京金山安全软件有限公司 | Crowd expansion method, device and equipment for advertisement and storage medium |
| CN113975806A (en) * | 2021-10-28 | 2022-01-28 | 北京完美赤金科技有限公司 | In-game interface interaction method and device, storage medium and computer equipment |
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Application publication date: 20161207 |