CN107479782A - The method and device of advertisement pushing - Google Patents

The method and device of advertisement pushing Download PDF

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Publication number
CN107479782A
CN107479782A CN201710612662.8A CN201710612662A CN107479782A CN 107479782 A CN107479782 A CN 107479782A CN 201710612662 A CN201710612662 A CN 201710612662A CN 107479782 A CN107479782 A CN 107479782A
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China
Prior art keywords
advertisement
window
recommendation information
application
information
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陈志军
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Beijing Xiaomi Mobile Software Co Ltd
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Beijing Xiaomi Mobile Software Co Ltd
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Priority to CN201710612662.8A priority Critical patent/CN107479782A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2203/00—Indexing scheme relating to G06F3/00 - G06F3/048
    • G06F2203/048—Indexing scheme relating to G06F3/048
    • G06F2203/04804—Transparency, e.g. transparent or translucent windows

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  • Engineering & Computer Science (AREA)
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Abstract

The disclosure is directed to the method and device of advertisement pushing.This method includes：The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content information for treating advertisement configuration；The first window of the user interface of the application is obtained, wherein, the transparency of the first window background is more than setting value；The recommendation information is presented in the first window.In the technical scheme, the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, because first window is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve the acquisition efficiency of the information of application, also further increase the experience of user.

Description

The method and device of advertisement pushing
Technical field
This disclosure relates to intelligent terminal technical field, more particularly to the method and device of advertisement pushing.
Background technology
At present, terminal has turned into the regular supplies of people's daily life, and various applications can be carried out by terminal.Such as：Interconnection The browse queries application of net info web；Speech communication application, instant messaging application；Game application；Multimedia application；Society Hand over application etc..
Applied, typically, may directly can be answered along with advertising message corresponding with application in terminal by terminal The recommendation information of advertisement in user interface, so, user would know that the recommendation information of advertisement.
The content of the invention
The embodiment of the present disclosure provides the method and device of advertisement pushing.The technical scheme is as follows：
According to the first aspect of the embodiment of the present disclosure, there is provided a kind of method of advertisement pushing, it may include：
The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content for treating advertisement configuration Information；
The first window of the user interface of the application is obtained, wherein, the transparency of the first window background, which is more than, to be set Definite value；
The recommendation information is presented in the first window.
It can be seen that the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, due to first Window is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve application The acquisition efficiency of information, also further increases the experience of user.
In one embodiment, described obtain in application treats that the recommendation information of advertisement includes：
The advertisement that server corresponding to the application is sent is received, wherein, the advertisement includes：The server is described The advertisement of application configuration, or, the third-party advertisement pushed by the server for the application；
The identity information of the advertisement is obtained, and when the identity information of the advertisement and the default identity of white list advertisement are believed During breath matching, the recommendation information of the advertisement is defined as treating to the recommendation information of advertisement.
The advertisement that can be sent in the embodiment to the server of application carries out brush choosing, is only matched with white list advertisement wide It the recommendation information of announcement, just can determine whether to treat the recommendation information of advertisement, so, reduce influence of the advertisement to application, avoid The unwanted information of user is obtained, further increases the experience of user.
In one embodiment, it is described the recommendation information is presented in the first window after, in addition to：
When the first window is triggered, and determines that the triggering satisfaction imposes a condition, above pushed away in the user interface Send and corresponding with the recommendation information treat advertisement.
It can be seen that the recommendation information of advertisement can not only be presented, advertisement corresponding to triggering, can also make under the selection of user Required information can be obtained by obtaining user, further improved the demonstration effect of advertisement, improved the propagated of advertisement.
In one embodiment, it is described determine it is described triggering satisfaction impose a condition including：
When the number for triggering the first window is more than setting number, determine that the triggering satisfaction imposes a condition；Or,
When being more than setting time in the triggered time for triggering the first window, determine that the triggering satisfaction imposes a condition.
The probability of user misoperation can be reduced in the present embodiment, further improves the independence of user, improves the body of user Test.
In one embodiment, methods described also includes：
When the function choosing-item of the transparent dispensing advertisement of configuration is triggered, the work(of the transparent dispensing advertisement of the terminal is determined It can have turned on, the recommendation information is presented in the first window.
Certainly, the transparent function of launching advertisement can be set, as long as the function opens the transparent dispensing that could carry out advertisement, The function of terminal is added, can be applied in a variety of different scenes.
According to the second aspect of the embodiment of the present disclosure, there is provided a kind of device of advertisement pushing, it may include：
Acquisition module, the recommendation information of advertisement is treated for obtaining in application, the recommendation information is waited to push to be described The content information of advertisement configuration；
Second acquisition module, the first window of the user interface for obtaining the application, wherein, the first window back of the body The transparency of scape is more than setting value；
Module is presented, is connected with first acquisition module and second acquisition module, in the user eventually The recommendation information is presented in the first window at interface.
It can be seen that the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, due to first Window is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve application The acquisition efficiency of information, also further increases the experience of user.
In one embodiment, the acquisition module includes：
Receiving submodule, the advertisement sent for receiving server corresponding to the application, wherein, the advertisement includes： The server is the advertisement of the application configuration, or, the third-party advertisement by the server for application push；
Determination sub-module, for obtaining the identity information of the advertisement, and when the identity information and white list of the advertisement During the default identity information matching of advertisement, the recommendation information of the advertisement is defined as treating to the recommendation information of advertisement.
The advertisement that can be sent in the embodiment to the server of application carries out brush choosing, is only matched with white list advertisement wide It the recommendation information of announcement, just can determine whether to treat the recommendation information of advertisement, so, reduce influence of the advertisement to application, avoid The unwanted information of user is obtained, further increases the experience of user.
In one embodiment, described device also includes：
Recommending module, for being triggered when the first window, and the triggering satisfaction is determined when imposing a condition, described Push is corresponding with the recommendation information in user interface treats advertisement.
It can be seen that the recommendation information of advertisement can not only be presented, advertisement corresponding to triggering, can also make under the selection of user Required information can be obtained by obtaining user, further improved the demonstration effect of advertisement, improved the propagated of advertisement.
In one embodiment, the recommending module includes：First triggering submodule or the second triggering submodule, wherein,
First triggering submodule, for when the number for triggering the first window is more than setting number, determining described touch Hair satisfaction imposes a condition；
Second triggering submodule, for when being more than setting time in the triggered time for triggering the first window, determining institute Triggering satisfaction is stated to impose a condition.
The probability of user misoperation can be reduced in the present embodiment, further improves the independence of user, improves the body of user Test.
In one embodiment, described device also includes：
Calling module, when the function choosing-item for the transparent dispensing advertisement when configuration is triggered, determine the saturating of the terminal The bright function of launching advertisement has turned on, and calls the presentation module.
Certainly, the transparent function of launching advertisement can be set, as long as the function opens the transparent dispensing that could carry out advertisement, The function of terminal is added, can be applied in a variety of different scenes.
According to the third aspect of the embodiment of the present disclosure, there is provided a kind of device of advertisement pushing, for terminal, including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content for treating advertisement configuration Information；
The first window of the user interface of the application is obtained, wherein, the transparency of the first window background, which is more than, to be set Definite value；
The recommendation information is presented in the first window.
According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of computer-readable recording medium, be stored thereon with calculating The step of machine instructs, and the method for above-mentioned advertisement pushing is realized in the instruction when being executed by processor.
The technical scheme provided by this disclosed embodiment can include the following benefits：
In above-mentioned technical proposal, the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, this Sample, because first window is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, The acquisition efficiency of the information of application is improved, also further increases the experience of user.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not The disclosure can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the disclosure Example, and be used to together with specification to explain the principle of the disclosure.
Fig. 1 is the flow chart of the advertisement sending method according to an exemplary embodiment.
Fig. 2 is the flow chart of the advertisement sending method according to an exemplary embodiment one.
Fig. 3 is the flow chart of the advertisement sending method according to an exemplary embodiment two.
Fig. 4 is the block diagram of the advertisement pushing device according to an exemplary embodiment.
Fig. 5 is the block diagram of the advertisement pushing device according to an exemplary embodiment three.
Fig. 6 is the block diagram of the advertisement pushing device according to an exemplary embodiment four.
Fig. 7 is a kind of block diagram of device 1200 for advertisement pushing according to an exemplary embodiment.
Embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the disclosure.On the contrary, they be only with it is such as appended The example of the consistent apparatus and method of some aspects be described in detail in claims, the disclosure.
The technical scheme that the embodiment of the present disclosure provides, advertisement can be presented in the first window that transparency is more than setting value Recommendation information, so, because first window is more transparent, so as to when carrying out terminal applies, reduce the information to application The influence of display, the acquisition efficiency of the information of application is improved, also further increases the experience of user.
Fig. 1 is the flow chart of the advertisement sending method according to an exemplary embodiment, as shown in figure 1, including following Step S101-S103：
In step S101, the recommendation information that advertisement is treated in application is obtained.
In the embodiment of the present disclosure, a variety of applications can be carried out by terminal, such as：The browse queries of the Internet web page information should With；Speech communication application, instant messaging application；Game application；Multimedia application；Social networking application etc..And terminal is being entered During row application, may with some advertising messages, such as：When opening social networking application, social networking application corresponding server can be received The popularization advertisement of the social networking application of transmission, or, internet web page browse application is carried out, can receive and be added by web page server Third party's advertisement of load.
No matter the reception server send which kind of advertisement, after being shown in the user interface of terminal, advertising message Can be recommended, i.e., the content information of advertisement configuration can be the recommendation information of advertisement, and therefore, the advertisement of reception is to treat advertisement, Recommendation information is the content information for treating advertisement configuration.
Therefore, obtain in application and treat that the recommendation information of advertisement includes：Receive the wide of server transmission corresponding to application Accuse, wherein, advertisement includes：Server is the advertisement of application configuration, or, by server for using the third-party wide of push Accuse；The identity information of advertisement is obtained, and when the identity information of advertisement matches with the default identity information of white list advertisement, will be wide The recommendation information of announcement is defined as treating the recommendation information of advertisement.
Here, advertisement may include polytype advertisement.Wherein, if it is application configuration that advertisement, which is server, this is wide Announcement is the safe advertising message of comparison, and is normally applied the information of the possible demand of user, can be that application is matched somebody with somebody by server therefore The advertisement put is defined as the first advertisement, may include server info in the identity information of the first advertisement, and with white list advertisement Server info is also included in default identity information, so as to which both match, then can be defined as the recommendation information of the first advertisement Treat the recommendation information of advertisement.Or once the advertisement for determining to receive according to the identity information of advertisement is the first advertisement, then may be used The recommendation information of the first advertisement received is directly obtained, so, can further improve the speed of advertisement pushing.
And the advertisement received from server not only includes the first advertisement, it is also possible to including being loaded into application by server On third party's advertisement, i.e., by server be application push third-party advertisement, these advertisements be not necessarily all safety Information, or user are relatively ready the information of reception, therefore, can be by the third party by server for application push of reception Advertisement be defined as the second advertisement；The identity information of the second advertisement is obtained, and when the identity information and white list of the second advertisement are wide During the default identity information matching accused, the recommendation information of the second advertisement is defined as treating to the recommendation information of advertisement.Here, Two advertisements include：Pass through the third-party advertisement that server is application push.
It can be seen that the second advertisement is the advertisement on third party's load server.Some second advertisements are to be more conform with user to need The high-quality advertisement asked, and some second advertisements are then some junk information.Therefore, the second advertisement that server is sent need to be carried out Brush choosing.
Here, the recommendation information of the advertisement only matched with white list advertisement, just can determine whether to treat the recommendation of advertisement Information, so, reduce influence of the advertisement to application, avoid obtaining the unwanted information of user, further increase user's Experience.
Terminal can carry out brush choosing to the second advertisement of reception, such as：Pass through what is interconnected between the network of domain name analysis system Agreement (Internet Protocol, IP) address, carries out brush choosing.I.e. identity information includes：The IP address of domain name analysis system, The IP address of the domain name analysis system of white list advertisement can be preserved.After receiving the second advertisement that server corresponding to application is sent, The IP address of the second advertisement can be obtained by domain name analysis system, so as to the IP address progress with the white list advertisement of preservation Match somebody with somebody, if including the IP address of the second advertisement of acquisition in the IP address of the white list advertisement preserved, you can by the second advertisement Recommendation information is defined as treating the recommendation information of advertisement.
Certainly, terminal can also be applied by software house keeper, and the software such as filtering advertisements application selects advertisement to brush.Particularly as differing One lists.
In step s 102, the first window of the user interface of application is obtained, wherein, the transparency of first window background is big In setting value.
Obtain after the recommendation information of advertisement, only show, advertisement could be recommended in the user interface.Cause This, need to obtain the first window for recommendation information to be presented in the user interface of terminal applies.
Typically, the size of first window is less than the size of user interface, also, first window is suspended in user circle On face.Not only in this, in the embodiment of the present disclosure, the transparency of first window background is more than setting value, i.e. first window background It is more transparent.So, user may browse through the recommendation information presented in first window, also, can also pass through the first window Mouthful, browse to the information on correspondence position in the user interface of application.
Such as：Using image processing techniques, by first window background transparent, such as：The transparency of first window background For 50%., more than setting value 45%, so, the first window after transparence is suspended on a user interface.
In step s 103, recommendation information is presented in first window.
After obtaining first window, recommendation information can be presented in first window.Because the transparency of first window background is big In setting value, so, user can browse to the recommendation information for treating advertisement, also browse to user interface through first window Application message on upper correspondence position, reduce the influence to the presentation of information of application, improve the acquisition effect of the information of application Rate, also further increase the experience of user.
Certainly, the recommendation information of advertisement is treated due to that need to be presented in first window, therefore, setting value can not mistake Greatly, the fully transparent recommendation information that also can not just browse in first window.
, can also be the of end-user interface to cause user to obtain detailed advertising message in the embodiment of the present disclosure After recommendation information is presented in one window, first window is triggered, it is corresponding with recommendation information so as to push on a user interface Treat advertisement.
User browsed presented in first window after the recommendation information of advertisement, concern may be compared, so as to First window is can trigger, and then obtains the information for treating advertisement.It is of course also possible to it is that user misoperation triggers the first window Mouthful.Obtain the informational probability for treating advertisement to reduce due to user misoperation, can after first window is triggered, it is determined that Whether triggering meets to impose a conditionOnly when first window is triggered, and determines that triggering satisfaction imposes a condition, in user interface Upper push is corresponding with recommendation information to treat advertisement.
And determine triggering satisfaction impose a condition including：When the number for triggering first window is more than setting number, it is determined that touching Hair satisfaction imposes a condition；Or, when being more than setting time in the triggered time for triggering first window, it is determined that triggering meets setting bar Part.
Such as：Number is set as 1 time, so, only double-clicks or during multi-hit first window, just can determine that triggering meets setting Condition.Or setting time is three seconds, when long-press first window, when compressing time is more than three seconds, it can determine that triggering meets setting Condition.
So, the probability of user misoperation can be reduced, further improves the independence of user, improves the experience of user.
Certainly, the transparent function of launching advertisement can be set, as long as the function opens the transparent dispensing that could carry out advertisement, Therefore, when the function choosing-item of the transparent dispensing advertisement of configuration is triggered, determine that the function of the transparent dispensing advertisement of terminal has been opened Open, recommendation information can just be presented in first window.So, the function of terminal is added, can be applied to a variety of different scenes In.
Below by operating process set into specific embodiment, the method that the embodiment of the present disclosure provides is illustrated.
Embodiment one, in the present embodiment, it is the first advertisement that server is application configuration to treat advertisement.
Fig. 2 is the flow chart of the advertisement pushing according to an exemplary embodiment one, as shown in Fig. 2 including following step Rapid S201-S206：
In step s 201, the first advertisement that server corresponding to application is sent is received.
Here, the first advertisement is the advertisement that server is application configuration.
In step S202, according to the identity information of the first advertisement, the recommendation information of the first advertisement is defined as waiting to push The recommendation information of advertisement.
The identity information of first advertisement includes the IP address information of server, so as to, it may be determined that first advertisement be with vain List advertisement matching, so as to which the recommendation information of the first advertisement can be defined as treating to the recommendation information of advertisement.Or root According to the identity information of the first advertisement, it is the advertisement that server is application configuration to determine the first advertisement, then directly by the first advertisement Recommendation information is defined as treating the recommendation information of advertisement.
The recommendation information of first advertisement can be the first advertising message, or, generated according to the first advertising message.
In step S203, the first window of the user interface of application, and of the user interface in terminal applies are obtained Recommendation information is presented in one window, wherein, the transparency of first window background is more than setting value.
Here, setting value can be 35%, and transparency can be 45%.
In step S204, judge whether first window is triggeredIf so, performing step S205, otherwise, flow terminates.
In step S205, judge whether triggering meets to impose a conditionIf so, perform step S206, otherwise, flow knot Beam.
Here, it can determine whether the number for triggering first window is more than 2 times, if so, performing step S206, otherwise flow knot Beam.Or judge whether the triggered time for triggering first window is more than 5 seconds, if so, performing step S206, otherwise flow terminates.
In step S206, push is corresponding with recommendation information on a user interface treats advertisement.
It can be seen that the recommendation information of advertisement is presented in the first window that transparency is more than setting value, so as to carry out eventually During the application of end, reduce the influence to the presentation of information of application, improve the acquisition efficiency of the information of application, also further improve The experience of user, also, can not only be presented the recommendation information of advertisement, can also be wide corresponding to triggering under the selection of user Accuse so that user can obtain required information, further improve the demonstration effect of advertisement, improve the propagated of advertisement.
In embodiment two, the present embodiment, it is the second advertisement to treat advertisement.
Fig. 3 is the flow chart of the advertisement sending method according to an exemplary embodiment two, as shown in figure 3, including with Lower step S301-S307：
In step S301, the second advertisement that server corresponding to application is sent is received.
Here, the second advertisement includes：Pass through the third-party advertisement that server is application push.
In step s 302, the identity information of the second advertisement is obtained.
Typically, the second advertisement is that third party is loaded into using the advertisement in corresponding server, therefore, can obtain third party couple The information answered, so that it is determined that the identity information of the second advertisement.Such as：The IP of the second advertisement is obtained by domain name analysis system Location.
In step S303, judge the identity information of the second advertisement and white list advertisement default identity information whether Match somebody with somebodyIf so, performing step S304, otherwise, flow terminates.
If the second advertisement is the advertisement in white list advertisement, step S304 is can perform, if it is not, can be intercepted, i.e., Not advertisement, flow terminate.
In step s 304, the recommendation information of the second advertisement is defined as treating to the recommendation information of advertisement.
In step S305, judge whether the function of the transparent dispensing advertisement of terminal has turned onIf so, perform step S306, otherwise, perform step S307.
Such as：The function choosing-item of the transparent dispensing advertisement of configuration is chosen, then can perform step S306.
In step S306, recommendation information is presented in the first window of the user interface of terminal applies, wherein, the first window The transparency of mouth background is more than setting value.Flow terminates.
In step S307, recommendation information is presented in the second window of the user interface of terminal applies, wherein, the second window The transparency of mouth background is equal to zero.Flow terminates
The recommendation information of the second advertisement is presented in opaque window.
It can be seen that in this implementation, brush choosing can be carried out to the advertisement loaded in the server of application, only with white list advertisement The recommendation information for the advertisement matched somebody with somebody, just it can determine whether to treat the recommendation information of advertisement, also, recommendation is presented in the selection that can also live alone The mode of breath, the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, due to first window It is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve the information of application Acquisition efficiency, also further increase the experience of user.
Certainly, in another embodiment of the disclosure, step S305 can also be first carried out, wherein, the transparent dispensing advertisement of terminal Function have turned on after, then after can perform step S301-304, directly execution step S306.And the transparent dispensing advertisement of terminal When function is not opened, then after can perform step S301-304, step S307 is directly performed.
Following is embodiment of the present disclosure, can be used for performing embodiments of the present disclosure.
Fig. 4 is the block diagram of the advertisement pushing device according to an exemplary embodiment, and the device can be by software, hard Part or both is implemented in combination with as some or all of of electronic equipment.As shown in figure 4, the advertisement pushing device includes： First acquisition module 410, the second acquisition module 420 and presentation module 430.Wherein,
First acquisition module 410, it is configured as obtaining the recommendation information for treating advertisement in application, recommendation information is to wait to push away Send the content information of advertisement configuration.
Second acquisition module 420, it is configured as obtaining the first window of the user interface of application, wherein, the first window back of the body The transparency of scape is more than setting value
Module 430 is presented, is connected, is configured as in first window with the first acquisition module 410 and the second acquisition module 420 Middle presentation recommendation information.
It can be seen that the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, due to first Window is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve application The acquisition efficiency of information, also further increases the experience of user.
In disclosure one embodiment, the first acquisition module 410 includes：
Receiving submodule, it is configured as receiving the advertisement that server corresponding to application is sent, wherein, advertisement includes：Service Device is the advertisement of application configuration, or, the third-party advertisement by server for application push.
Determination sub-module, it is configured as obtaining the identity information of advertisement, and the identity information when advertisement and white list advertisement The matching of default identity information when, the recommendation information of advertisement is defined as treating to the recommendation information of advertisement.
The advertisement that can be sent in the embodiment to the server of application carries out brush choosing, is only matched with white list advertisement wide It the recommendation information of announcement, just can determine whether to treat the recommendation information of advertisement, so, reduce influence of the advertisement to application, avoid The unwanted information of user is obtained, further increases the experience of user.
In disclosure one embodiment, device also includes：Recommending module, it is configured as first window and is triggered, and It is determined that when triggering satisfaction imposes a condition, push is corresponding with recommendation information on a user interface treats advertisement.
It can be seen that the recommendation information of advertisement can not only be presented, advertisement corresponding to triggering, can also make under the selection of user Required information can be obtained by obtaining user, further improved the demonstration effect of advertisement, improved the propagated of advertisement.
In disclosure one embodiment, recommending module includes：First triggering submodule or the second triggering submodule, its In,
First triggering submodule, when being configured as triggering the number of first window more than setting number, it is determined that triggering is full Foot imposes a condition.
Second triggering submodule, it is configured as triggering the triggered time of first window when being more than setting time, it is determined that tactile Hair satisfaction imposes a condition.
The probability of user misoperation can be reduced in the present embodiment, further improves the independence of user, improves the body of user Test.
In disclosure one embodiment, device also includes：Calling module, the transparent dispensing for being configured as really configuring are wide When the function choosing-item of announcement is triggered, determine that the function of the transparent dispensing advertisement of terminal has turned on, call and module is presented.
Certainly, the transparent function of launching advertisement can be set, as long as the function opens the transparent dispensing that could carry out advertisement, The function of terminal is added, should can be configured as in a variety of different scenes.
The device of embodiment of the present disclosure offer is provided.
Embodiment three, Fig. 5 are the block diagrams of the advertisement pushing device according to an exemplary embodiment three, as shown in figure 5, The device includes：First acquisition module 410, the second acquisition module 420 and presentation module 420.It may also include：Recommending module 440. Wherein, the first acquisition module 410 includes：Receiving submodule 411 and determination sub-module 412.And recommending module 440 includes：First Trigger submodule 441 or second and trigger submodule 442.
Wherein, what receiving submodule 411 in the first acquisition module 410 received that server corresponding to application is sent is first wide Accuse.Here, the first advertisement is the advertisement that server is application configuration.So, determination sub-module 412 can be according to the body of the first advertisement Part information, the recommendation information of the first advertisement directly is defined as treating to the recommendation information of advertisement.
So as to which the second acquisition module 420 can obtain the first window of the user interface of application wherein, first window background Transparency is more than setting value.And module 430 is presented can will be presented recommendation information in first window,
Also, when first window is triggered, and triggering satisfaction imposes a condition, recommending module 440 can be on a user interface Push is corresponding with recommendation information to treat advertisement.Wherein, it may be possible to the number for triggering first window is more than setting value, so, First triggering submodule 441 determines that triggering satisfaction imposes a condition in recommending module 440, so as to carry out treating the push of advertisement. Or, it may be possible to the triggered time for triggering first window is more than setting time, so as to the second triggering submodule in recommending module 440 Block 442 determines that triggering satisfaction imposes a condition, so as to carry out treating the push of advertisement.
It can be seen that the recommendation information of advertisement is presented in the first window that transparency is more than setting value, so as to carry out eventually During the application of end, reduce the influence to the presentation of information of application, improve the acquisition efficiency of the information of application, also further improve The experience of user, also, can not only be presented the recommendation information of advertisement, can also be wide corresponding to triggering under the selection of user Accuse so that user can obtain required information, further improve the demonstration effect of advertisement, improve the propagated of advertisement.
Example IV, Fig. 6 are the block diagrams of the advertisement pushing device according to an exemplary embodiment four, as shown in fig. 6, The device includes：First acquisition module 410, the second acquisition module 420 and presentation module 430.Also include：Calling module 450.Its In, acquisition module 410 includes：Receiving module 411 and determining module 412.
Wherein, what receiving submodule 411 in the first acquisition module 410 received that server corresponding to application is sent is second wide Accuse.Here, the second advertisement includes：Pass through the third-party advertisement that server is application push.So as to the first acquisition module 410 The identity information of the second advertisement is obtained, and when the identity information of the second advertisement matches with the default identity information of white list advertisement When, the recommendation information of the second advertisement is defined as treating the recommendation information of advertisement by determination sub-module 412.
Second acquisition module 420 obtains the first window of the user interface of application, and when the transparent dispensing for determining terminal is wide When the function of announcement has turned on, calling module 450, which can call, is presented module 430.And module 430 is presented is presented in first window and pushed away Information is recommended, wherein, the transparency of first window background is more than setting value.
It can be seen that in this implementation, brush choosing can be carried out to the advertisement loaded in the server of application, only with white list advertisement The recommendation information for the advertisement matched somebody with somebody, just it can determine whether to treat the recommendation information of advertisement, also, recommendation is presented in the selection that can also live alone The mode of breath, the recommendation information of advertisement can be presented in the first window that transparency is more than setting value, so, due to first window It is more transparent, so as to when carrying out terminal applies, reduce the influence to the presentation of information of application, improve the information of application Acquisition efficiency, also further increase the experience of user.
The embodiment of the present disclosure provides a kind of device of advertisement pushing, for terminal, including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content for treating advertisement configuration Information；
The first window of the user interface of the application is obtained, wherein, the transparency of the first window background, which is more than, to be set Definite value；
The recommendation information is presented in the first window.
The embodiment of the present disclosure provides a kind of computer-readable recording medium, is stored thereon with computer instruction, the instruction quilt The step of method of above-mentioned advertisement pushing is realized during computing device.
The technical scheme provided by this disclosed embodiment can include the following benefits：
The above-mentioned technical proposal that embodiment of the disclosure provides, it can be presented in the first window that transparency is more than setting value The recommendation information of advertisement, so, because first window is more transparent, so as to when carrying out terminal applies, reduce to application Presentation of information influence, improve the acquisition efficiency of the information of application, also further increase the experience of user.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method Embodiment in be described in detail, explanation will be not set forth in detail herein.
Fig. 7 is a kind of block diagram of device 1200 for advertisement pushing according to an exemplary embodiment, the device Suitable for terminal device, and the device may be mounted on the vehicles, form car-mounted terminal.For example, device 1200 can be with It is mobile phone, computer, digital broadcast terminal, information transceiving equipment, game console, tablet device, Medical Devices, body-building Equipment, personal digital assistant etc..
Reference picture 7, device 1200 can include following one or more assemblies：Processing component 1202, memory 1204, electricity Source component 1206, multimedia groupware 1208, audio-frequency assembly 1210, the interface 1212 of input/output (I/O), sensor cluster 1214, and communication component 1216.
The integrated operation of the usual control device 1200 of processing component 1202, such as communicated with presentation, call, data, The operation that camera operation and record operation are associated.Processing component 1202 can include one or more processors 1220 to perform Instruction, to complete all or part of step of above-mentioned method.In addition, processing component 1202 can include one or more moulds Block, the interaction being easy between processing component 1202 and other assemblies.For example, processing component 1202 can include multi-media module, To facilitate the interaction between multimedia groupware 1208 and processing component 1202.
Memory 1204 is configured as storing various types of data to support the operation in device 1200.These data Example includes being used for the instruction of any application program or method operated on device 1200, contact data, telephone book data, Information, picture, video etc..Memory 1204 can by any kind of volatibility or non-volatile memory device or they Combination is realized, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), it is erasable can Program read-only memory (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash memory Reservoir, disk or CD.
Power supply module 1206 provides electric power for the various assemblies of device 1200.Power supply module 1206 can include power management System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 1200.
Multimedia groupware 1208 is included in the screen of one output interface of offer between device 1200 and user.At some In embodiment, screen can include liquid crystal renderer (LCD) and touch panel (TP).If screen includes touch panel, screen Touch-screen is may be implemented as, to receive the input signal from user.Touch panel includes one or more touch sensors With the gesture on sensing touch, slip and touch panel.Touch sensor can the not only border of sensing touch or sliding action, But also detect the duration point and pressure to touching or slide is related.In certain embodiments, multimedia groupware 1208 include a front camera and/or rear camera.When device 1200 is in operator scheme, such as screening-mode or video During pattern, front camera and/or rear camera can receive outside multi-medium data.Each front camera and rearmounted Camera can be a fixed optical lens system or have focusing and optical zoom capabilities.
Audio-frequency assembly 1210 is configured as output and/or input audio signal.For example, audio-frequency assembly 1210 includes a wheat Gram wind (MIC), when device 1200 is in operator scheme, during such as call model, logging mode and speech recognition mode, microphone quilt It is configured to receive external audio signal.The audio signal received can be further stored in memory 1204 or via communication Component 1216 is sent.In certain embodiments, audio-frequency assembly 1210 also includes a loudspeaker, for exports audio signal.
I/O interfaces 1212 provide interface, above-mentioned peripheral interface module between processing component 1202 and peripheral interface module Can be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and Locking press button.
Sensor cluster 1214 includes one or more sensors, and the state for providing various aspects for device 1200 is commented Estimate.For example, sensor cluster 1214 can detect opening/closed mode of device 1200, the relative positioning of component, such as group Part is the renderer and keypad of device 1200, and sensor cluster 1214 can be with 1,200 1 groups of detection means 1200 or device The position of part changes, the existence or non-existence that user contacts with device 1200, the orientation of device 1200 or acceleration/deceleration and device 1200 temperature change.Sensor cluster 1214 can include proximity transducer, be configured to connect in no any physics The presence of object nearby is detected when touching.Sensor cluster 1214 can also include optical sensor, as CMOS or ccd image are sensed Device, for being used in imaging applications.In certain embodiments, the sensor cluster 1214 can also include acceleration sensing Device, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.
Communication component 1216 is configured to facilitate the communication of wired or wireless way between device 1200 and other-end.Dress The wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof can be accessed by putting 1200.It is exemplary at one In embodiment, communication component 1216 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel Information.In one exemplary embodiment, communication component 1216 also includes near-field communication (NFC) module, to promote junction service. For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) skill can be based in NFC module Art, bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, device 1200 can be by one or more application specific integrated circuits (ASIC), numeral Signal processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for performing the above method.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 1204 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 1220 of device 1200.Example Such as, non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and Optical data storage devices etc..
A kind of non-transitorycomputer readable storage medium, when the instruction in storage medium is held by the processor of device 1200 During row so that device 1200 is able to carry out the method shown in Fig. 1, and method includes：
The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content for treating advertisement configuration Information；
The first window of the user interface of the application is obtained, wherein, the transparency of the first window background, which is more than, to be set Definite value；
The recommendation information is presented in the first window.
Described obtain in application treats that the recommendation information of advertisement includes：
The advertisement that server corresponding to the application is sent is received, wherein, the advertisement includes：The server is described The advertisement of application configuration, or, the third-party advertisement pushed by the server for the application；
The identity information of the advertisement is obtained, and when the identity information of the advertisement and the default identity of white list advertisement are believed During breath matching, the recommendation information of the advertisement is defined as treating to the recommendation information of advertisement.
It is described the recommendation information is presented in the first window after, in addition to：
When the first window is triggered, and determines that the triggering satisfaction imposes a condition, above pushed away in the user interface Send and corresponding with the recommendation information treat advertisement.
It is described determine it is described triggering satisfaction impose a condition including：
When the number for triggering the first window is more than setting number, determine that the triggering satisfaction imposes a condition；Or,
When being more than setting time in the triggered time for triggering the first window, determine that the triggering satisfaction imposes a condition.
Methods described also includes：
When the function choosing-item of the transparent dispensing advertisement of configuration is triggered, the work(of the transparent dispensing advertisement of the terminal is determined It can have turned on, the recommendation information is presented in the first window for the user interface applied described in terminal.
Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice disclosure disclosed herein Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or Person's adaptations follow the general principle of the disclosure and including the undocumented common knowledges in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by following Claim is pointed out.
It should be appreciated that the precision architecture that the disclosure is not limited to be described above and is shown in the drawings, and And various modifications and changes can be being carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.

Claims (12)

  1. A kind of 1. method of advertisement pushing, it is characterised in that including：
    The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content letter for treating advertisement configuration Breath；
    The first window of the user interface of the application is obtained, wherein, the transparency of the first window background is more than setting value；
    The recommendation information is presented in the first window.
  2. 2. the method as described in claim 1, it is characterised in that described to obtain the recommendation information bag that advertisement is treated in application Include：
    The advertisement that server corresponding to the application is sent is received, wherein, the advertisement includes：The server is the application The advertisement of configuration, or, the third-party advertisement pushed by the server for the application；
    The identity information of the advertisement is obtained, and when the identity information and the default identity information of white list advertisement of the advertisement Timing, the recommendation information of the advertisement is defined as treating to the recommendation information of advertisement.
  3. 3. the method as described in claim 1, it is characterised in that it is described presented in the first window recommendation information it Afterwards, in addition to：
    When the first window is triggered, and when determining that the triggering satisfaction imposes a condition, in the user interface push with Advertisement is treated corresponding to the recommendation information.
  4. 4. method as claimed in claim 3, it is characterised in that it is described determine it is described triggering satisfaction impose a condition including：
    When the number for triggering the first window is more than setting number, determine that the triggering satisfaction imposes a condition；Or,
    When being more than setting time in the triggered time for triggering the first window, determine that the triggering satisfaction imposes a condition.
  5. 5. the method as described in claim 1, it is characterised in that methods described also includes：
    When the function choosing-item of the transparent dispensing advertisement of configuration is triggered, the function of transparent dispensing advertisement of the terminal has been determined Open, the recommendation information is presented in the first window.
  6. A kind of 6. device of advertisement pushing, it is characterised in that including：
    First acquisition module, the recommendation information of advertisement is treated for obtaining in application, the recommendation information is waited to push to be described The content information of advertisement configuration；
    Second acquisition module, the first window of the user interface for obtaining the application, wherein, the first window background Transparency is more than setting value；
    Module is presented, is connected with first acquisition module and second acquisition module, in the first window The recommendation information is presented.
  7. 7. device as claimed in claim 6, it is characterised in that first acquisition module includes：
    Receiving submodule, the advertisement sent for receiving server corresponding to the application, wherein, the advertisement includes：It is described Server is the advertisement of the application configuration, or, the third-party advertisement by the server for application push；
    Determination sub-module, for obtaining the identity information of the advertisement, and the identity information when the advertisement and white list advertisement The matching of default identity information when, the recommendation information of the advertisement is defined as treating to the recommendation information of advertisement.
  8. 8. device as claimed in claim 6, it is characterised in that described device also includes：
    Recommending module, for being triggered when the first window, and the triggering satisfaction is determined when imposing a condition, in the user Push is corresponding with the recommendation information on interface treats advertisement.
  9. 9. device as claimed in claim 8, it is characterised in that the recommending module includes：First triggering submodule or second Submodule is triggered, wherein,
    First triggering submodule, for when the number for triggering the first window is more than setting number, determining that the triggering is full Foot imposes a condition；
    Second triggering submodule, for when being more than setting time in the triggered time for triggering the first window, determining described touch Hair satisfaction imposes a condition.
  10. 10. device as claimed in claim 6, it is characterised in that described device also includes：
    Calling module, when the function choosing-item for the transparent dispensing advertisement when configuration is triggered, determine the transparent throwing of the terminal The function of putting advertisement has turned on, and calls the presentation module.
  11. A kind of 11. device of advertisement pushing, for terminal, it is characterised in that including：
    Processor；
    For storing the memory of processor-executable instruction；
    Wherein, the processor is configured as：
    The recommendation information that advertisement is treated in application is obtained, the recommendation information is the content letter for treating advertisement configuration Breath；
    The first window of the user interface of the application is obtained, wherein, the transparency of the first window background is more than setting value；
    The recommendation information is presented in the first window.
  12. 12. a kind of computer-readable recording medium, is stored thereon with computer instruction, it is characterised in that the instruction is by processor The step of claim 1-5 methods describeds are realized during execution.
CN201710612662.8A 2017-07-25 2017-07-25 The method and device of advertisement pushing Pending CN107479782A (en)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103067758A (en) * 2012-12-17 2013-04-24 鸿富锦精密工业（深圳）有限公司 Advertising server and player terminal and system and method of advertising push
CN105786317A (en) * 2016-02-26 2016-07-20 北京酷我科技有限公司 Information display method and device
CN106204097A (en) * 2016-06-27 2016-12-07 北京小米移动软件有限公司 Information-pushing method, device and mobile terminal
CN106331076A (en) * 2016-08-17 2017-01-11 北京小米移动软件有限公司 Advertisement push method and apparatus

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103067758A (en) * 2012-12-17 2013-04-24 鸿富锦精密工业（深圳）有限公司 Advertising server and player terminal and system and method of advertising push
CN105786317A (en) * 2016-02-26 2016-07-20 北京酷我科技有限公司 Information display method and device
CN106204097A (en) * 2016-06-27 2016-12-07 北京小米移动软件有限公司 Information-pushing method, device and mobile terminal
CN106331076A (en) * 2016-08-17 2017-01-11 北京小米移动软件有限公司 Advertisement push method and apparatus

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Application publication date: 20171215