CN101217568A - A webpage push method, system and device - Google Patents
A webpage push method, system and device Download PDFInfo
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- CN101217568A CN101217568A CNA2008100562056A CN200810056205A CN101217568A CN 101217568 A CN101217568 A CN 101217568A CN A2008100562056 A CNA2008100562056 A CN A2008100562056A CN 200810056205 A CN200810056205 A CN 200810056205A CN 101217568 A CN101217568 A CN 101217568A
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Abstract
The invention provides a page push method, a system and a device; a Uniform Resource Locator (URL) of the page of the Portal server is preset, an access device can seek the corresponding URL address of the acquired user information according to the corresponding relation of the user information and the URL address, and directly relocate the connection of a user terminal and the device to the corresponding page of the URL; the page push method is not attached to the portal page, thus realizing user information based page push, namely, carrying out targeted page push to the user. For example, the invention can relocate the user terminal used by females according to the user information to the advertisement page of beauty category, thus achieving better advertisement effect.
Description
Technical field
The present invention relates to the network communications technology, particularly a kind of method for pushing of the page, system and device.
Background technology
Operator user for convenience uses or other business purpose, tends to special-purpose Web server is set on the net, wherein, provides the Web server of directory service to be called inlet (Portal) server.The management function that the Portal business that Portal server provides can be provided convenience for operator.The cardinal principle of Portal business is: when unverified user surfed the Net by user terminal, Portal server pushed portal page and gives user terminal, and the user can freely use the service on this portal page.When the user wants to use service in other the Internet, must authenticate by portal page, just can successfully insert the Internet after having only authentication to pass through, obtain other service.
Fig. 1 is for providing the system construction drawing of Portal business in the prior art, as shown in Figure 1, this system comprises: user terminal, access device, Portal server and authentication/accounting server.Wherein, user terminal can be the browser of operation text transfer protocol (HTTP).The process that user terminal successfully inserts the Internet by portal page mainly may further comprise the steps as shown in Figure 2:
Step 201: user terminal when online, obtain its own IP address, send the HTTP connection request that comprises self IP address and purpose IP address to access device.
Step 202: access device is set up HTTP as self IP address with user terminal with the purpose IP address of user request temporarily and is connected.
Step 203: access device is set up user terminal by HTTP redirection and is connected with HTTP between the Portal server.
Step 204:Portal server connects the propelling movement portal page by this HTTP and gives user terminal.
Step 205: user terminal is inputed accounts informations such as user name, password by this portal page.
Obtain the physical location information of user terminal between step 206:Portal server and the access device alternately.
The physical location information of this user terminal can be Virtual Local Area Network sign of the port numbers of user terminal, slot number, use etc.
Step 207:Portal server sends to access device with the accounts information that this gets access to by authentication request.
Step 208: access device sends the authentication request that comprises accounts information to authentication/accounting server.
Step 209: after authentication/accounting server receives authentication request, carry out this user's authentication, and will authenticate and accept message by information by authentication and reply to access device.
Step 210: access device will authenticate by information and send to Portal server by the authentication response message.
Step 211:Portal server receives this authentication by after the information, can insert the Internet by the confirmation message indicating user terminal by replying authentication.
Step 212: user terminal can successfully insert the Internet by access device.
Along with the development of carrier network access service, operator wishes to push to the user page of some value-added services, for example the advertisement page.The page that pushes value-added service in the prior art normally inserts some advertisement pages at Portal server on the portal page that the user pushes, but, because Portal server is when pushing portal page, do not know user profile as yet, for example, the positional information of the user terminal that the user uses or attribute of user information etc., so, the advertising page that inserts on portal page does not have specific aim in the face of the user, the content of the advertisement page that promptly sends to all users is identical, often can not reach good demonstration effect, for example, if the positional information of the user terminal that the user uses is the station, may be to tourism, ad contents such as hotel are interested, perhaps, user property is the women, then may be interested in the beauty treatment series advertisements, and this page push method of the prior art can not push the page targetedly to the user.
Summary of the invention
The embodiment of the invention provides a kind of method for pushing, system and device of the page, can push the page targetedly to the user.
A kind of method for pushing of the page is set up the unified resource identifier URL address of each page on the Portal server in advance, and this method comprises:
Access device utilizes user's accounts information to obtain this user's user profile, according to the corresponding relation between user profile and the URL address, determines and the pairing URL of the described user profile of obtaining address;
According to this URL address of determining, being connected between the user terminal that this user is used and this access device is redirected to described URL address corresponding page.
A kind of system of page push, this system comprises: access device and Portal server;
Described access device, be used to utilize user's accounts information to obtain user profile, according to the corresponding relation between user profile and the URL address, determine and the pairing URL of the described user profile of obtaining address, according to the URL address of determining, being connected between the user terminal that this user is used and this access device is redirected to described ULR address corresponding page;
Described Portal server is used to store the page that is provided with the URL address.
A kind of access device, this access device comprises: information acquisition unit, address determining unit and redirected unit;
Described information acquisition unit is used to utilize user's accounts information to obtain user profile;
Described address determining unit is used for according to the corresponding relation between user profile and the URL address, determines the pairing URL of the user profile address that obtains with described information acquisition unit;
Described redirected unit is used for the URL address determined according to described address determining unit, and being connected between the user terminal that this user is used and this access device is redirected to described ULR address corresponding page.
As can be seen from the above technical solutions, the mthods, systems and devices that provide in the embodiment of the invention do not depend on portal page, set up the URL address of the page on the Portal server in advance, access device can be according to the corresponding relation between user profile and the URL address, search the pairing URL of the user profile that gets access to address, and directly this pairing page in URL address will be redirected to user terminal and being connected of self, thereby realize page push, promptly can push the page targetedly the user according to user profile.For example, user profile can be redirected to the advertisement page of beauty treatment class for women's the employed user terminal of user, thereby can reach better demonstration effect.
Description of drawings
Fig. 1 is for providing the system construction drawing of Portal business in the prior art;
Fig. 2 successfully inserts the flow chart of the Internet by portal page for user terminal in the prior art;
First method flow diagram that Fig. 3 provides for the embodiment of the invention;
Second method flow diagram that Fig. 4 provides for the embodiment of the invention;
The system construction drawing that Fig. 5 provides for the embodiment of the invention;
The access device structure chart that Fig. 6 provides for the embodiment of the invention.
Embodiment
In order to make the purpose, technical solutions and advantages of the present invention clearer, describe the present invention below in conjunction with the drawings and specific embodiments.
The method that the embodiment of the invention provides comprises: unified resource identifier (URL) address of setting up each page on the Portal server in advance; Access device utilizes user's accounts information to obtain this user profile, according to the corresponding relation between user profile and the URL address, determines the URL address corresponding with this user profile; According to this URL address of determining, being connected between the user terminal that this user is used and this access device is redirected to this URL address corresponding page.
Wherein, user's accounts information can be this user's information such as username and password, the positional information of the user terminal that this user profile can be used for this user or this attribute of user information etc.Wherein, user position information can be physical location informations such as the IP address of user terminal, slot number, virtual local area network No., also can be more specific location information such as the airport at user terminal place, station, school, coffee-house; Attribute of user information can be information such as user's sex, age, educational background, marital status, occupation.
With two specific embodiments this method is described in detail below, first method flow diagram that Fig. 3 provides for the embodiment of the invention, it is example that this embodiment pushes the page with the positional information at user terminal, this method can be set up the URL address of each page in advance on Portal server, and the corresponding relation between positional information that user terminal is set on the access device and URL address.For example, with corresponding relation between the URL address can be: with the URL of the corresponding a certain page of a certain VLAN, with the URL of the corresponding a certain page in IP address of a certain network segment in the positional information that is provided with on the access device; Also can be: the URL address of the advertisement pages such as airport, the corresponding travel agency in station, restaurant, the URL address of the advertisement pages such as the corresponding books of school, cultural activity, the URL address of the advertisement pages such as the corresponding leisure of coffee-house, entertainment etc.As shown in Figure 3, this method can may further comprise the steps:
Step 301: after access device gets access to user's accounts information, utilize the positional information of the user terminal of the account this user's use of information analysis, according to the corresponding relation between user profile and the URL address, obtain the URL address corresponding with the positional information of this user terminal.
In this step, access device can be from step 207 shown in Figure 2 in the authentication request that sends of Portal server, obtains user's accounts information.
In addition, when carrying out this step, the step 208-209 shown in the execution graph 2 simultaneously, promptly accessing terminal sends the authentication request that comprises user account information to authentication/accounting server, and information is passed through in the authentication that reception authentication/accounting server returns after the user is authenticated.
Step 302: access device receives the authentication of authentication/accounting server transmission by after the information, and according to the URL address that obtains in the step 301, sending the third party address to user terminal is the redirect message of this URL address.
Present embodiment just pushes the page to the user after authentification of user passes through, certainly, also no matter whether authentification of user passes through, all push the page to the user, at this moment, this step need not carried out after by information receiving authentication, that is to say, the step that receiving equipment is redirected to the URL address page pointed with connection can be independent of verification process and carry out.
Step 303: after user terminal received this redirect message, the page that points to this URL address connected, thereby realized the propelling movement of this page.
Second method flow diagram that Fig. 4 provides for the embodiment of the invention, this embodiment is an example to push the page at attribute of user information, as shown in Figure 4, this method can may further comprise the steps:
Step 401: access device gets access to user's accounts information.
Equally, access device can be from step 207 shown in Figure 2 in the authentication request that sends of Portal server, obtains user's accounts information.
Step 402a: access device sends the authentication request of carrying user account information to authentication/accounting server.
Step 403a: authentication/accounting server utilizes account information that the user is authenticated, and searches this attribute of user information according to user's accounts information.
Because the user is when contracting business of networking, registered the correlation attribute information of self to operator, for example: sex, age, marital status, nationality, educational background, native place, work etc., operator can be stored in the form of attribute of user information with database in authentication/accounting server, certainly, operator also can be stored in the form of attribute of user information with database in other server, at this, is example with authentication/accounting server commonly used.And corresponding accounts information of each user, this user's accounts information provides service employed authentication information for the user enjoys operator, for example the user uses accounts informations such as username and password to insert the internet usually, or enjoys other service that operator provides.
Authentication/accounting server can be an index with this user's of comprising in this user property request accounts information, this corresponding attribute of user information of inquiry in self database.
Step 404a: authentication/accounting server will authenticate to be accepted message by information and attribute of user information by authentication and replies to access device.
This step can be carried this attribute of user information by attribute (Attribute) field that the authentication of expansion Radius agreement is accepted in the message.
Step 405: access device gets access to attribute of user information, and according to the corresponding relation between attribute of user information and the URL address, obtains the URL address corresponding with this attribute of user information.
In this step, corresponding relation between user property and the URL address can set in advance in access device, for example, set in advance sex and be the pages such as the corresponding beauty treatment of women series advertisements, discounting series advertisements, sex is the pages such as the corresponding automotive-type of the male sex, motion class advertisement, and the age is the page such as corresponding health-related advertisement more than 50 years old.
Step 406: access device is according to this URL address that obtains, and sending the third party address to user terminal is the redirect message of this URL address.
Step 407: after user terminal received this redirect message, the page that points to this URL address connected, thereby realized the propelling movement of this page.
Step 406 and step 407 are access devices by with self with user terminal between be connected and be redirected to this URL address page pointed and realize pushing the page to user terminal, this page can be the page of value-added service, for example the advertisement page, the propaganda page etc.
By step 402-404 as can be seen, present embodiment is by user's verification process is realized obtaining customer attribute information, the present invention also can adopt the mode that is independent of verification process to obtain customer attribute information, and this moment, step 402a-404a can replace with step 402b-404b:
Step 402b: access device sends to authentication/accounting server and carries the attribute request message of user account information.
This attribute request message can adopt existing Radius protocol massages, and expansion Attribute field is carried user account information in this existing Radius protocol massages; Also can adopt the Radius protocol massages of other definition to carry user account information.
Step 403b: authentication/accounting server utilizes the account this attribute of user information of information searching.
Step 404b: authentication/accounting server replies to access device with the customer attribute information of searching by the property response message.
Equally, this property response message can adopt existing Radius protocol massages, and expansion Attribute field is carried attribute of user information in this existing Radius protocol massages; Also can adopt the Radius protocol massages of other definition to carry attribute of user information.
More than be the description of method that the embodiment of the invention is provided, below system and the device that the embodiment of the invention provides be described.The system construction drawing that Fig. 5 provides for the embodiment of the invention, as shown in Figure 5, this system comprises: access device 501 and Portal server 502.
Wherein, user profile can be the positional information of the user terminal that uses of user, also can be attribute of user information.
When user profile is attribute of user information, promptly according to attribute of user information when user terminal pushes the page, this system can also comprise: authentication/accounting server 503, after being used to receive the authentication request packet or attribute request message of access device transmission, search attribute of user information according to the accounts information that carries in this authentication request packet or the attribute request message, and this attribute information accepted message by authentication or the property response message replies to access device 501.
The access device structure chart that Fig. 6 provides for the embodiment of the invention, as shown in Figure 6, this access device can comprise: information acquisition unit 601, address determining unit 602 and redirected unit 603.
Address determining unit 602 is used for according to the corresponding relation between user profile and the URL address, determines the pairing URL of the user profile address that obtains with information acquisition unit 601.
Be redirected unit 603, be used for the URL address determined according to address determining unit 602, being connected between the user terminal that this user is used and this access device is redirected to ULR address corresponding page.
Wherein, when user profile is attribute of user information, promptly according to attribute of user information when user terminal pushes the page, information acquisition unit 601 can comprise: packet sending and receiving unit 6011 and resolution unit 6012.
Packet sending and receiving unit 6011 is used for sending authentication request packet or the attribute request message that carries accounts information to authentication/accounting server, and message or property response message are accepted in the authentication of carrying attribute of user information that receives the answer of authentication/accounting server.
In addition, this access device can also comprise: correspondence relation storage 604 is used for the corresponding relation between storing subscriber information and the URL address.
By above description as can be seen, the mthods, systems and devices that the embodiment of the invention provides do not depend on portal page, set up the URL address of the page on the Portal server in advance, access device can be according to the corresponding relation between user profile and the URL address, search the pairing URL of the user profile that gets access to address, and directly this pairing page in URL address will be redirected to user terminal and being connected of self, thereby realize page push, promptly can push the page targetedly the user according to user profile.For example, user profile can be redirected to the advertisement page of beauty treatment class for women's the employed user terminal of user, thereby can reach better demonstration effect.
In addition, the mthods, systems and devices that the embodiment of the invention provides, in the process that realizes page push, Portal server does not need to obtain user profile from access device, just do not need by between access device and Portal server, adopting the proprietary protocol of expansion to carry user profile yet, saved flow process on the one hand, access device or the incompatibility problem of Portal server of also having avoided different vendor to produce on the other hand because of supporting that different proprietary protocols may cause.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, within the spirit and principles in the present invention not all, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (10)
1. the method for pushing of a page is characterized in that, sets up the unified resource identifier URL address of each page on the inlet Portal server in advance, and this method comprises:
Access device utilizes user's accounts information to obtain this user's user profile, according to the corresponding relation between user profile and the URL address, determines and the pairing URL of the described user profile of obtaining address;
According to this URL address of determining, being connected between the user terminal that this user is used and this access device is redirected to described URL address corresponding page.
2. method according to claim 1, it is characterized in that, described user profile is the positional information of the user terminal of described user's use, and the corresponding relation between described user profile and the URL address is the positional information of user terminal and the corresponding relation between the URL address; Perhaps,
Described user profile is described attribute of user information, and the corresponding relation between described user profile and the URL address is the corresponding relation between attribute of user information and the URL address.
3. method according to claim 1 and 2, it is characterized in that, the described user's of utilization accounts information obtains this user profile and comprises: described access device sends the authentication request packet of the accounts information that carries described user to authentication/accounting server, described authentication/accounting server utilizes described accounts information that the user is authenticated, and search described user profile according to user's accounts information, described user profile is accepted message by authentication reply to access device; Perhaps,
Described access device sends to authentication/accounting server and carries the attribute request message of user account information, described authentication/accounting server utilizes described accounts information to search described user profile, and described user profile is replied to access device by the property response message.
4. method according to claim 3 is characterized in that, described attribute request message or property response message are the existing Radius protocol massages that carries extended field, perhaps is the Radius of the remote customer dialing authentication system protocol massages that is provided with in addition.
5. method according to claim 1, it is characterized in that, being connected between the described user terminal that this user is used and this access device is redirected to described URL address corresponding page and comprises: described access device is the redirect message of described URL address to user terminal transmission third party address, after user terminal received this redirect message, the page that points to described URL address connected.
6. the system of a page push is characterized in that, this system comprises: access device and Portal server;
Described access device, be used to utilize user's accounts information to obtain user profile, according to the corresponding relation between user profile and the URL address, determine and the pairing URL of the described user profile of obtaining address, according to the URL address of determining, being connected between the user terminal that this user is used and this access device is redirected to described ULR address corresponding page;
Described Portal server is used to store the page that is provided with the URL address.
7. system according to claim 6, it is characterized in that, this system also comprises: authentication/accounting server, after being used to receive the authentication request packet or attribute request message of described access device transmission, search described user profile according to the accounts information that carries in this authentication request packet or the attribute request message, and this user profile accepted message by authentication or the property response message replies to described access device;
Described access device also is used for carrying the authentication request packet or the attribute request message of user account information to described authentication/accounting server transmission; Message or property response message are accepted in the authentication that receives described authentication/accounting server answer.
8. an access device is characterized in that, this access device comprises: information acquisition unit, address determining unit and redirected unit;
Described information acquisition unit is used to utilize user's accounts information to obtain user profile;
Described address determining unit is used for according to the corresponding relation between user profile and the URL address, determines the pairing URL of the user profile address that obtains with described information acquisition unit;
Described redirected unit is used for the URL address determined according to described address determining unit, and being connected between the user terminal that this user is used and this access device is redirected to described ULR address corresponding page.
9. access device according to claim 8 is characterized in that, described information acquisition unit comprises: packet sending and receiving unit and resolution unit;
Described packet sending and receiving unit, be used for sending authentication request packet or the attribute request message that carries described accounts information to authentication/accounting server, message or property response message are accepted in the authentication of carrying attribute of user information that receives the answer of authentication/accounting server;
Described resolution unit is used for accepting message or property response message from the authentication that described packet sending and receiving unit receives and resolves the user profile that comprises described attribute information.
10. access device according to claim 8 is characterized in that, this access device also comprises: correspondence relation storage is used to store the corresponding relation between described user profile and the URL address.
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