CN107959722A - Image ad method for pushing, apparatus and system - Google Patents

Image ad method for pushing, apparatus and system Download PDF

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Publication number
CN107959722A
CN107959722A CN201711312413.3A CN201711312413A CN107959722A CN 107959722 A CN107959722 A CN 107959722A CN 201711312413 A CN201711312413 A CN 201711312413A CN 107959722 A CN107959722 A CN 107959722A
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China
Prior art keywords
image
user
advertisement
user terminal
bicycle
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CN201711312413.3A
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Chinese (zh)
Inventor
岳纬
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Beijing Ride Ride Technology Development Co Ltd
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Beijing Ride Ride Technology Development Co Ltd
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Priority to CN201711312413.3A priority Critical patent/CN107959722A/en
Publication of CN107959722A publication Critical patent/CN107959722A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides a kind of image ad method for pushing, apparatus and system, is related to the technical field of intelligent display, this method is applied to Cloud Server, Cloud Server and user terminal, and the controller network connection of the corresponding bicycle of user terminal, this method include:Receive the advertisement that user terminal is sent and obtain request, wherein, advertisement obtains in request and carries user information;The user preference advertisement of active user is counted according to user information;Searched and the matched image ad of user preference advertisement in the advertising database prestored;The image ad found is pushed into user terminal.Image ad method for pushing provided by the invention, apparatus and system, bicycle can be made to show and the matched image ad of user preference advertisement, the diversity that bicycle uses function is enriched, the interest of riding bicycle had both been added, and had also improved the Experience Degree of user.

Description

Image ad method for pushing, apparatus and system
Technical field
The present invention relates to the technical field of intelligent display, more particularly, to a kind of image ad method for pushing, device and is System.
Background technology
At present, as pollution of the motor vehicles to environment is increasing, serious traffic congestion phenomenon and vehicle exhaust are dirty Dye environmental problem annoyings many big cities, and people are intended to can have a good air quality, possesses the body of health, because This, all positive Advocating Citizen ' in many cities uses bicycle not only maximumlly to make use of public affairs as the Green Travel vehicles Passing through rate of road altogether, while play the role of healthy body, while can also lead out low-carbon environment-friendly, convenient economical Green Travel New paragon.
But existing bicycle only has the function of simply to ride, function is excessively single, can not meet people day The diversified demand that benefit improves, user experience are poor.
The content of the invention
In view of this, it is existing to alleviate it is an object of the invention to provide a kind of image ad method for pushing, apparatus and system The technical problem of user experience difference caused by some function of bicycle are single.
In a first aspect, an embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to Cloud Server, Cloud Server and user terminal, and the controller network connection of the corresponding bicycle of user terminal, this method include:Receive and use The advertisement that family terminal is sent obtains request, wherein, advertisement obtains in request and carries user information;Worked as according to user information statistics The user preference advertisement of preceding user;Searched in the advertising database prestored wide with the matched image of user preference advertisement Accuse;The image ad found is pushed into user terminal.
In preferred embodiments of the present invention, the above-mentioned user preference advertisement bag that active user is counted according to user information Include:Searched according to user information in the period set in advance, the web page browsing record of active user, records according to web page browsing Counting user preference advertisement.
It is above-mentioned to be included according to web page browsing record counting user preference advertisement in preferred embodiments of the present invention:Extraction In period set in advance, the shopping website included in web page browsing record browses record, and the consumption of active user Information, consumption information include consumption species;The corresponding spending amount of statistics consumption species and consumption number of times;Spending amount is exceeded The corresponding image ad of consumption species of amount of money value set in advance is set as user preference advertisement;And/or consumption number of times are surpassed The corresponding image ad of consumption species for crossing number set in advance is set as user preference advertisement.
It is above-mentioned to be included according to web page browsing record counting user preference advertisement in preferred embodiments of the present invention:Statistics In period set in advance, address access times exceed the webpage information of number set in advance in web page browsing record;Will The corresponding image ad of webpage information is set as user preference advertisement.
In preferred embodiments of the present invention, the above method further includes:Receive active user's input that user terminal returns Image ad confirmation message;According to the corresponding image ad generation control instruction of confirmation message;Control instruction is issued to use The controller of the corresponding bicycle of family terminal, so that controller controls bicycle to show image by wheel in ride Advertisement.
Second aspect, an embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to user terminal, User terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also connects with Cloud Server network Connect, this method includes:Advertisement, which is sent, to Cloud Server obtains request, wherein, advertisement obtains in request and carries user information;Connect The user preference advertisement corresponding with user information that Cloud Server returns is received, user preference advertisement is image ad;Image is wide Accuse and send to the controller of bicycle, so that the controller of bicycle shows image ad.
The third aspect, an embodiment of the present invention provides a kind of image ad pusher, which is arranged at Cloud Server, Cloud Server and user terminal, and the controller network connection of the corresponding bicycle of user terminal, the device include:Receive mould Block, the advertisement for receiving user terminal transmission obtain request, wherein, advertisement obtains in request and carries user information;Statistics Module, for counting the user preference advertisement of active user according to user information;Image ad searching module, for being deposited in advance Searched and the matched image ad of user preference advertisement in the advertising database of storage;Image ad pushing module, for that will search To image ad push to user terminal.
In preferred embodiments of the present invention, above device further includes:Information receiving module, is returned for receiving user terminal The image ad confirmation message for the active user's input returned;Directive generation module, for wide according to the corresponding image of confirmation message Accuse generation control instruction;Instruction issues module, for control instruction to be issued to the controller of the corresponding bicycle of user terminal, So that controller controls bicycle to show image ad by wheel in ride.
Fourth aspect, an embodiment of the present invention provides a kind of image ad pusher, which is arranged at user terminal, User terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also connects with Cloud Server network Connect, which includes:Information sending module, request is obtained for sending advertisement to Cloud Server, wherein, advertisement is obtained in request Carry user information;Advertisement module, the user preference corresponding with user information for receiving Cloud Server return are wide Accuse, user preference advertisement is image ad;Display module, for sending image ad to the controller of bicycle, so that from The controller of driving shows image ad.
5th aspect, an embodiment of the present invention provides a kind of image ad supplying system, which includes server, user The controller of terminal and bicycle;The controller of user terminal and bicycle is connected with server network;Server is provided with State the image ad pusher described in the third aspect;User terminal is provided with the image ad push described in above-mentioned fourth aspect Device.
6th aspect, an embodiment of the present invention provides a kind of computer-readable storage medium, for saving as above-mentioned image ad Computer software instructions used in pusher, it includes for performing above-mentioned aspect designed by image ad pusher Program.
The embodiment of the present invention brings following beneficial effect:
A kind of image ad method for pushing provided in an embodiment of the present invention, apparatus and system, are used by cloud server The advertisement that family terminal is sent obtains request, and the user information counting user preference advertisement included in request is obtained according to advertisement, And searched in the advertising database prestored with the matched image ad of user preference advertisement, and described in finding Image ad pushes to user terminal, so that the controller of user terminal control bicycle shows image ad, makes certainly Driving can show with the matched image ad of user preference advertisement, enrich bicycle use function diversity, both increased The interest of user's riding bicycle, also improves the Experience Degree of user.
Other features and advantages of the present invention will illustrate in the following description, also, partly become from specification Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages are in specification, claims And specifically noted structure is realized and obtained in attached drawing.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate Appended attached drawing, is described in detail below.
Brief description of the drawings
, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution of the prior art Embodiment or attached drawing needed to be used in the description of the prior art are briefly described, it should be apparent that, in describing below Attached drawing is some embodiments of the present invention, for those skilled in the art, without creative efforts, Other attached drawings can also be obtained according to these attached drawings.
Fig. 1 is a kind of flow chart of image ad method for pushing provided in an embodiment of the present invention;
Fig. 2 is the flow chart of another image ad method for pushing provided in an embodiment of the present invention;
Fig. 3 is the flow chart of the third image ad method for pushing provided in an embodiment of the present invention;
Fig. 4 is a kind of structure diagram of image ad pusher provided in an embodiment of the present invention;
Fig. 5 is the structure diagram of another image ad pusher provided in an embodiment of the present invention;
Fig. 6 is the structure diagram of the third image ad pusher provided in an embodiment of the present invention;
Fig. 7 is a kind of structure diagram of image ad supplying system provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with attached drawing to the present invention Technical solution be clearly and completely described, it is clear that described embodiment is part of the embodiment of the present invention, rather than Whole embodiments.Based on the embodiments of the present invention, those skilled in the art institute without making creative work The every other embodiment obtained, belongs to the scope of protection of the invention.
At present, it can realize in the prior art and one or more LED light strip is set on the wheel of bicycle, user can be with By the controller of user's terminal control bicycle, and then the dispaly state of LED light strip is controlled, so that bicycle in motion can The light of riot of color is enough presented, can also show the pattern of setting, which causes bicycle to become more gorgeous, have interest Taste;And since display area is larger, road can be illuminated when night rides on a large scale, improves night riding bicycle Security, still, the displayable pattern of LED light strip is relatively simple in the prior art, and user tends not to the hobby according to oneself The pattern liked is selected, reduces user experience.Based on this, an embodiment of the present invention provides a kind of image ad push side Method, apparatus and system, to improve the Experience Degree of user.
For ease of understanding the present embodiment, first to a kind of image ad push side disclosed in the embodiment of the present invention Method describes in detail.
Embodiment one:
An embodiment of the present invention provides a kind of image ad method for pushing, this method is applied to Cloud Server, the cloud service Device and user terminal, and the controller network connection of the corresponding bicycle of user terminal, a kind of image ad as shown in Figure 1 The flow chart of method for pushing, this method comprise the following steps:
Step S102, receives the advertisement that user terminal is sent and obtains request, wherein, advertisement obtains in request and carries user Information;
Step S104, the user preference advertisement of active user is counted according to user information;
Step S106, is searched and the matched image ad of user preference advertisement in the advertising database prestored;
Step S108, user terminal is pushed to by the image ad found, so that the control of user terminal control bicycle Device processed shows image ad.
During specific implementation, above-mentioned user terminal can be that smart mobile phone, tablet computer, wearable mobile terminal etc. can The smart machine of networking, and when in use, can install in advance with the matched application APP of the controller of bicycle, with right The controller of bicycle is controlled.
User is registered before being controlled, it is necessary to first pass through application APP and log in Cloud Server, becomes legal User, could be according to user information collection user terminal during the user information registered when cloud server is to user's registration Related data, so as to carry out follow-up image ad push process.
Therefore, the embodiment of the present invention additionally provides another image ad method for pushing, another image as shown in Figure 2 The flow chart of advertisement sending method, comprises the following steps:
Step S202, receives the advertisement that user terminal is sent and obtains request, wherein, advertisement obtains in request and carries user Information;
Wherein, user information can include gender, age, interest, region, search term and identity information of user etc.
Step S204, is searched in the period set in advance according to user information, the web page browsing record of active user, root Counting user preference advertisement is recorded according to web page browsing;
Specific statistic processes can include:(a) extract in period set in advance, including in web page browsing record Shopping website browses record, and the consumption information of active user, and consumption information includes consumption species;(b) statistics consumption species Corresponding spending amount and consumption number of times;(c) spending amount is exceeded to the corresponding figure of consumption species of amount of money value set in advance As advertisement is set as user preference advertisement;And/or consumption number of times are exceeded to the corresponding figure of consumption species of number set in advance As advertisement is set as user preference advertisement.
For example, consumption species is cosmetics, and spending amount reaches designated amounts, or consumption number of times are more than 10 times, Then can be using the relevant image ad of the cosmetics of the species as user preference advertisement.
During specific implementation, according to statistical result, it can only judge spending amount, or consumption number of times, can also examine at the same time Consider spending amount and consumption number of times, be specifically subject to actual use situation, the embodiment of the present invention is not limited this.
Further, it is above-mentioned to be included according to web page browsing record counting user preference advertisement:Count set in advance In period, address access times exceed the webpage information of number set in advance in web page browsing record;By webpage information pair The image ad answered is set as user preference advertisement.For example, user preference advertisement is determined by user's net page browse information, can To access quantity, the URL addresses access times of data in URL address histories by user, user preference advertisement is determined, and then may be used To regard the relevant image ad of the webpage information as user preference advertisement.
Step S206, is searched and the matched image ad of user preference advertisement in the advertising database prestored;
Specifically, the corresponding consumption species of user preference advertisement can be obtained;Looked into the advertising database prestored Look for the image ad consistent with consumption species;Alternatively, obtain the corresponding webpage information of user preference advertisement;It is wide what is prestored Accuse and the image ad consistent with webpage information is searched in database.
Step S208, user terminal is pushed to by the image ad found, so that the control of user terminal control bicycle Device processed shows image ad;
Step S210, receives the image ad confirmation message for active user's input that user terminal returns;
Step S212, control instruction is generated according to the corresponding image ad of confirmation message;
Control instruction, is issued to the controller of the corresponding bicycle of user terminal by step S214, so that controller controls Bicycle shows image ad in ride, by wheel.
A kind of image ad method for pushing provided in an embodiment of the present invention, is sent by cloud server user terminal Advertisement obtains request, and the user information counting user preference advertisement included in request is obtained according to advertisement, and is deposited in advance Lookup and the matched image ad of user preference advertisement in the advertising database of storage, and the described image advertisement pushing that will be found To user terminal, so that the controller of user terminal control bicycle shows image ad, bicycle is set to show With the matched image ad of user preference advertisement, the diversity that bicycle uses function is enriched, user had both been added and has ridden certainly The interest of driving, also improves the Experience Degree of user.
Embodiment two:
On the basis of above-described embodiment, the embodiment of the present invention additionally provides the third image ad method for pushing, the party Method is applied to user terminal, the user's terminal and Cloud Server network connection, and the control of bicycle corresponding with user terminal Device also includes with Cloud Server network connection, the flow chart of the third image ad method for pushing as shown in Figure 3, this method:
Step S302, sends advertisement to Cloud Server and obtains request, wherein, advertisement, which obtains, carries user's letter in request Breath;
Step S304, receives the user preference advertisement corresponding with user information that Cloud Server returns, and family preference advertisement is Image ad;
Step S306, image ad is sent to the controller of bicycle, so that the controller of bicycle is to image ad Shown.
A kind of image ad method for pushing provided in an embodiment of the present invention, advertisement is sent by user terminal to Cloud Server Request is obtained, and receives the user preference advertisement corresponding with user information of Cloud Server return, and controls the control of bicycle Device shown, enable bicycle show with the matched image ad of user preference advertisement, enrich bicycle and use function Diversity, both added the interest of user's riding bicycle, and also improved the Experience Degree of user.
Embodiment three:
On the basis of above-described embodiment, the embodiment of the present invention additionally provides a kind of image ad pusher, the device Cloud Server, Cloud Server and user terminal, and the controller network connection of bicycle corresponding with user terminal are arranged at, A kind of structure diagram of image ad pusher as shown in Figure 4, the device include:
Receiving module 40, the advertisement for receiving user terminal transmission obtain request, wherein, advertisement obtains to be carried in request There is user information;
Statistical module 41, for counting the user preference advertisement of active user according to user information;
Image ad searching module 42, matches for being searched in the advertising database prestored with user preference advertisement Image ad;
Image ad pushing module 43, for the image ad found to be pushed to user terminal.
Further, the structure diagram of another image ad pusher as shown in Figure 5, except the structure shown in Fig. 4 Outside, above device further includes:
Information receiving module 44, the image ad confirmation message of active user's input for receiving user terminal return;
Directive generation module 45, for generating control instruction according to the corresponding image ad of confirmation message;
Instruction issues module 46, for control instruction to be issued to the controller of the corresponding bicycle of user terminal, so that Controller controls bicycle to show image ad by wheel in ride.
Further, the embodiment of the present invention additionally provides the third image ad pusher, which is arranged at user's end End, user terminal and Cloud Server network connection, and the controller of bicycle corresponding with user terminal also with Cloud Server net Network connects, and the structure chart of the third image ad pusher as shown in Figure 6, the device includes:
Information sending module 50, request is obtained for sending advertisement to Cloud Server, wherein, advertisement obtains to be carried in request There is user information;
Advertisement module 51, for receiving the user preference advertisement corresponding with user information of Cloud Server return, is used Family preference advertisement is image ad;
Display module 52, for sending image ad to the controller of bicycle, so that the controller of bicycle is to figure As advertisement is shown.
Image ad pusher provided in an embodiment of the present invention, the image ad method for pushing provided with above-described embodiment With identical technical characteristic, so can also solve identical technical problem, reach identical technique effect.
Example IV:
On the basis of above-described embodiment, the embodiment of the present invention additionally provides a kind of image ad supplying system, such as Fig. 7 institutes A kind of structure diagram of the image ad supplying system shown, the system include server 700, user terminal 701 and bicycle Controller 702;
The controller 702 of user terminal 701 and bicycle and 700 network connection of server;Server is provided with above-mentioned reality Apply the first in example or second of image ad pusher;The image that user terminal is provided with described in above-described embodiment three is wide Accuse pusher.
Image ad method for pushing that the embodiment of the present invention is provided, the computer program product of apparatus and system, including The computer-readable recording medium of program code is stored, the instruction that said program code includes can be used for performing previous methods reality The method described in example is applied, specific implementation can be found in embodiment of the method, and details are not described herein.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description With the specific work process of device, the corresponding process in preceding method embodiment is may be referred to, details are not described herein.
In addition, in the description of the embodiment of the present invention, unless otherwise clearly defined and limited, term " installation ", " phase Even ", " connection " should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected, or be integrally connected;Can To be mechanical connection or be electrically connected;It can be directly connected, can also be indirectly connected by intermediary, Ke Yishi Connection inside two elements.To those skilled in the art, above-mentioned term can be understood in the present invention with concrete condition Concrete meaning.
If the function is realized in the form of SFU software functional unit and is used as independent production marketing or in use, can be with It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words The part to contribute to the prior art or the part of the technical solution can be embodied in the form of software product, the meter Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be People's computer, server, or network equipment etc.) perform all or part of step of each embodiment the method for the present invention. And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
In the description of the present invention, it is necessary to explanation, term " " center ", " on ", " under ", "left", "right", " vertical ", The orientation or position relationship of the instruction such as " level ", " interior ", " outer " be based on orientation shown in the drawings or position relationship, merely to Easy to describe the present invention and simplify description, rather than instruction or imply signified device or element must have specific orientation, With specific azimuth configuration and operation, therefore it is not considered as limiting the invention.In addition, term " first ", " second ", " the 3rd " is only used for description purpose, and it is not intended that instruction or hint relative importance.
Finally it should be noted that:Above example, is only the embodiment of the present invention, to illustrate the skill of the present invention Art scheme, rather than its limitations, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to the present invention into Go detailed description, it should be understood by those skilled in the art that:Any one skilled in the art takes off in the present invention In the technical scope of dew, it can still modify the technical solution described in previous embodiment or can readily occur in change Change, or equivalent substitution is carried out to which part technical characteristic;And these modifications, change or replacement, do not make relevant art Scheme essence depart from technical solution of the embodiment of the present invention spirit and scope, should all cover protection scope of the present invention it It is interior.Therefore, protection scope of the present invention should be subject to scope of the claims.

Claims (10)

1. a kind of image ad method for pushing, it is characterised in that the method is applied to Cloud Server, the Cloud Server and institute User terminal, and the controller network connection of the corresponding bicycle of the user terminal are stated, the described method includes:
Receive the advertisement that user terminal is sent and obtain request, wherein, the advertisement obtains in request and carries user information;
The user preference advertisement of active user is counted according to the user information;
Searched and the matched image ad of user preference advertisement in the advertising database prestored;
By the described image advertisement pushing found to the user terminal, so that the user terminal controls the bicycle Controller shows described image advertisement.
2. the according to the method described in claim 1, it is characterized in that, use that active user is counted according to the user information Family preference advertisement includes:
Searched according to the user information in the period set in advance, the web page browsing record of the active user, according to institute State web page browsing record and count the user preference advertisement.
3. according to the method described in claim 2, it is characterized in that, described count the user according to web page browsing record Preference advertisement includes:
Extracting in the period set in advance, the shopping website included in the web page browsing record browses record, with And the consumption information of the active user, the consumption information include consumption species;
Count the corresponding spending amount of the consumption species and consumption number of times;
The corresponding image ad of consumption species that the spending amount is exceeded to amount of money value set in advance is set as user preference Advertisement;And/or consumption species corresponding image ad of the consumption number of times more than number set in advance is set as user Preference advertisement.
4. according to the method described in claim 2, it is characterized in that, described count the user according to web page browsing record Preference advertisement includes:
Count in the period set in advance, address access times exceed set in advance time in the web page browsing record Several webpage informations;
The corresponding image ad of the webpage information is set as user preference advertisement.
5. according to the method described in claim 1, it is characterized in that, the method further includes:
Receive the image ad confirmation message for the active user input that the user terminal returns;
According to the corresponding image ad generation control instruction of the confirmation message;
The control instruction is issued to the controller of the corresponding bicycle of the user terminal, so that the controller controls institute Bicycle is stated in ride, described image advertisement is shown by wheel.
6. a kind of image ad method for pushing, it is characterised in that the method is applied to user terminal, the user terminal and cloud Server network connect, and the controller of bicycle corresponding with the user terminal also with the Cloud Server network connection, The described method includes:
Advertisement, which is sent, to the Cloud Server obtains request, wherein, the advertisement obtains in request and carries user information;
The user preference advertisement corresponding with the user information that the Cloud Server returns is received, the user preference advertisement is Image ad;
Described image advertisement is sent to the controller of the bicycle, so that the controller of the bicycle is wide to described image Announcement is shown.
7. a kind of image ad pusher, it is characterised in that described device is arranged at Cloud Server, the Cloud Server and institute User terminal is stated, and the controller network connection of bicycle corresponding with the user terminal, described device include:
Receiving module, the advertisement for receiving user terminal transmission obtain request, wherein, the advertisement obtains to be carried in request User information;
Statistical module, for counting the user preference advertisement of active user according to the user information;
Image ad searching module, it is matched with the user preference advertisement for being searched in the advertising database prestored Image ad;
Image ad pushing module, for the described image advertisement pushing that will find to the user terminal.
8. device according to claim 7, it is characterised in that described device further includes:
Information receiving module, the image ad confirmation letter of the active user input returned for receiving the user terminal Breath;
Directive generation module, for generating control instruction according to the corresponding image ad of the confirmation message;
Instruction issues module, for the control instruction to be issued to the controller of the corresponding bicycle of the user terminal, with The controller is controlled the bicycle in ride, described image advertisement is shown by wheel.
9. a kind of image ad pusher, it is characterised in that described device is arranged at user terminal, the user terminal and cloud Server network connect, and the controller of bicycle corresponding with the user terminal also with the Cloud Server network connection, Described device includes:
Information sending module, request is obtained for sending advertisement to the Cloud Server, wherein, the advertisement obtains to be taken in request With user information;
Advertisement module, the user preference advertisement corresponding with the user information returned for receiving the Cloud Server, The user preference advertisement is image ad;
Display module, for sending described image advertisement to the controller of the bicycle, so that the control of the bicycle Device shows described image advertisement.
10. a kind of image ad supplying system, it is characterised in that the system comprises server, user terminal and bicycle Controller;
The controller of the user terminal and the bicycle is connected with the server network;
The server is provided with the image ad pusher described in claim 7 or 8;
The user terminal is provided with the image ad pusher described in claim 9.
CN201711312413.3A 2017-12-11 2017-12-11 Image ad method for pushing, apparatus and system Pending CN107959722A (en)

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Application publication date: 20180424