CN103747114B - The method and system of associated user under NAT network environment - Google Patents
The method and system of associated user under NAT network environment Download PDFInfo
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- CN103747114B CN103747114B CN201310741744.4A CN201310741744A CN103747114B CN 103747114 B CN103747114 B CN 103747114B CN 201310741744 A CN201310741744 A CN 201310741744A CN 103747114 B CN103747114 B CN 103747114B
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 235000014510 cooky Nutrition 0.000 claims abstract description 74
- 230000011218 segmentation Effects 0.000 claims description 9
- 238000007726 management method Methods 0.000 claims description 5
- 238000006243 chemical reaction Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
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- 238000013480 data collection Methods 0.000 description 1
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Abstract
The present invention relates to the method and system that technical field of the computer network discloses a kind of associated user under NAT network environment, described method comprises: user is by account and password application online IP address; Initiate http request after obtaining IP address, before carrying in request message, be planted in the cookie information on user's access terminals; Gather Cookie and the internet log information of user's online, and be sent to data center's storage; Http request accesses the Internet through router NAT; The webpage that user accesses initiates ad-request to advertising platform, and this request carries the Cookie ID of user, and advertising platform obtains the user profile stored from data center according to this Cookie ID, corresponding user profile is sent to advertising platform; Advertising platform finds out the advertisement putting position of suitable ad-delivery to webpage.The invention solves under NAT environment, cannot by provider customer and Internet user's problem one to one, the input solving advertisement is low problem precisely.
Description
Technical field
The invention belongs to technical field of the computer network, be specifically related to the method and system of associated user under NAT network environment.
Background technology
Universal along with the Internet, Internet advertising contrast and conventional ads portion increasing, add the application of large data technique, accurate advertisement technology is extensively adopted by industry.Adopt utilize carrier data realize Internet advertising accurate input scheme in, the method that provider customer and Internet user combine is combined by the IP that surfs the Net.
But, if the request of Internet user is by having carried out NAT (Network Address Translation, network address translation) after router, so will there is multiple Internet user and having adopted same IP to access the Internet.And carrier data collection carried out before NAT occurs router, collect be all NAT before online IP, the problem of multi-to-multi is just present in time such provider customer and Internet user combine, can not good consumer positioning, precisely deliver.
Summary of the invention
The present invention proposes a kind of scheme of associated user under NAT network environment, the program can be accessed the Internet when user and cannot use the accurate consumer positioning of IP after route NAT, Internet user is associated one by one with provider customer.
In order to solve the problem, the invention discloses a kind of method of associated user under NAT network environment, comprising:
User by account and password to provider customer's management system application online IP address;
Initiate http request after obtaining IP address, before carrying in request message, be planted in the cookie information on user's access terminals;
Gather Cookie and the internet log information of user's online at the data acquisition unit of operator's end, and Cookie and internet log information are sent to data center's storage;
The http request of user accesses the Internet through router NAT;
The webpage that user accesses initiates ad-request to advertising platform (Ad_exchange), and this request carries the Cookie ID of user, and advertising platform gets this Cookie ID and sends it to data center;
Data center receives Cookie ID, utilizes this Cookie ID to retrieve the user profile stored, corresponding user profile is sent to advertising platform;
Advertising platform receives the user profile that data center sends, and the information preset is contrasted, find out the advertisement putting position of suitable ad-delivery to webpage in itself and advertisement serving policy.
Preferably, described Cookie plants in front once online process on the access terminals of user.
Preferably, described Cookie is http Cookie or flash Cookie;
Preferably, described NAT is that port is multiplexed.
Preferably, the information stored in described data center is the user profile after word segmentation processing, and its storage format is with Cookie ID for key, the key-value form being value with the user profile after word segmentation processing.
The invention also discloses a kind of system of associated user under NAT network environment, comprising:
Provider customer's management system, user is by this system application online IP address;
At the data acquisition unit of operator's end, after user obtains IP address and initiates http request, gather cookie information entrained in request message, and gather the internet log information of user;
Data center, its information collected for storing Data Data collector;
Router, it is forwarded in the Internet after the http request of user is NAT;
Advertising platform, receive the ad-request of the webpage of user's access, this request carries the Cookie ID of user, and advertising platform gets this Cookie ID and sends it to data center;
Data center receives Cookie ID, utilizes this Cookie ID to retrieve the user profile stored, corresponding user profile is sent to advertising platform;
Advertising platform receives the user profile that data center sends, and the information preset is contrasted, find out the advertisement putting position of suitable ad-delivery to webpage in itself and advertisement serving policy.
Preferably, described Cookie plants to the access terminals of user in front once online process.
Preferably, described Cookie is http Cookie or flash Cookie;
Preferably, described NAT is that port is multiplexed.
Preferably, the information stored in described data center is the user profile after word segmentation processing, and its storage format is with Cookie ID for key, the key-value form being value with the user profile after word segmentation processing.
Accompanying drawing explanation
Fig. 1 is the method and system of a kind of associated user under NAT network environment in the embodiment of the present invention.
Embodiment
In order to enable object of the present invention, feature and advantage become apparent more, and below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
With reference to Fig. 1, show the method and system of a kind of associated user under NAT network environment in the embodiment of the present invention.
When user accesses the Internet, to the terminal plantation Cookie of user.Cookie utilizes the HTTP header in web page code, transmits between Web server and browser along with user's request and the page.Such as: when user have input the URL of shopping website in browser address bar, browser can send the request that is read webpage to website, and by result display over the display.Before transmitting, this webpage finds the Cookie file that this shopping website is arranged on your computer, if found, browser together can be sent to the data in Cookie file together with the URL inputted the server of website above.Server receives Cookie data, will in his database the ID of retrieval user, information such as shopping record, personal like, and record new content, are increased in database and Cookie file and go.If do not detect that the information in the cookie information of Cookie or user and database does not meet, then illustrate that user browses this website first time, the cgi script of server creates new id information by for user, and is saved in database.The cookie planted can be following two kinds: one is Http Cookie, it is based on browser, when the website that user uses different browser access identical, can generate different Cookie in each browser, its shortcoming is if user uses multiple browser can be identified as multiple user; Two be Flash Cookie, FlashCookie is the client shared storage technique controlled by FlashPlayer, and in view of the generality of current Flash technology, nearly all website all adopts, so have the same effect of same Http Cookie.Technically, by using JavaScript and ActionScript Http Cookie and Flash Cookie can be carried out intercommunication, the effect that Cookie shared by many browsers can be realized.
User to provider customer's management system application online IP address, initiates http request after obtaining IP address, the cookie information of plantation before carrying in request message by account and password.The information such as cookie information generally comprises user ID, the time of password, browsed webpage, stop, distinguishing for user identity.Cookie normally names with user@domain form, and user is local user name, and domain is the domain name of accessed website.
Data acquisition unit gathers Cookie and the internet log information of user's online at operator's end.Internet log can the browsed website of recording user, the time of staying, the keyword of retrieval, the software of use or the file etc. downloaded.The data collected are sent to data center and store by data acquisition unit subsequently, and its file layout is with Cookie ID for key, the key-value form being Value with log information of surfing the Net.Wherein Value also can be the user profile of internet log after word segmentation processing.
The http request of user accesses the Internet through router NAT.NAT(Network Address Translation, network address translation) be the process of another IP address by the IP address transition in IP data packet head.The implementation of NAT has three kinds, and namely static conversion Static Nat, dynamic translation Dynamic Nat and port are multiplexed.Current many be port multiplexed (Port address Translation, PAT), it changes the source port of packet of going out and carries out port translation, i.e. port address conversion (PAT, Port Address Translation).Adopt port multiplex mode.The All hosts of internal network all can share the access of legitimate external IP address realization to Internet, and router safeguards the table of a port to internal host, thus can save IP address resource to greatest extent.Meanwhile, the All hosts of network internal can be hidden again, effectively avoid the attack from internet.After entering router NAT, all user of Intranet uses same IP to visit internet.
The webpage that user accesses initiates ad-request to advertising platform (Ad_exchange), and this request carries the Cookie ID of user, and advertising platform gets this Cookie ID and sends it to data center.
Data center receives Cookie ID, with it for key retrieves the user profile stored, corresponding user profile is sent to advertising platform.
Advertising platform receives the user profile that data center sends, and the information preset is contrasted, find out the advertisement putting position of suitable ad-delivery to webpage in itself and advertisement serving policy.
Utilizing technical solution of the present invention, adopt the method for planting Cookie on access terminals, Cookie can being utilized by provider customer and the Internet mutually with associating one by one, accurately to extract the information of user.
The explanation of above embodiment is just for helping method and the core concept thereof of understanding invention; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, embodiment and range of application all will change, in sum, the content of this specification should not be construed as limitation of the present invention.
Claims (10)
1. the method for associated user under NAT network environment, comprising:
User by account and password to provider customer's management system application online IP address;
Initiate http request after obtaining IP address, before carrying in request message, be planted in the cookie information on user's access terminals;
Gather Cookie and the internet log information of user's online at the data acquisition unit of operator's end, and Cookie and internet log information are sent to data center's storage;
The http request of user accesses the Internet through router NAT;
The webpage that user accesses initiates ad-request to advertising platform, and this request carries the Cookie ID of user, and advertising platform gets this Cookie ID and sends it to data center;
Data center receives Cookie ID, utilizes this Cookie ID to retrieve the user profile stored, corresponding user profile is sent to advertising platform;
Advertising platform receives the user profile that data center sends, and the information preset is contrasted, find out the advertisement putting position of suitable ad-delivery to webpage in itself and advertisement serving policy.
2. according to the method described in claim 1, it is characterized in that, comprising:
Described Cookie plants in front once online process on the access terminals of user.
3. according to the method described in claim 1, it is characterized in that, comprising:
Described Cookie is http Cookie or flash Cookie.
4. according to the method described in claim 1, it is characterized in that, comprising:
Described NAT is that port is multiplexed.
5. according to the method described in claim 1, it is characterized in that, comprising:
The information stored in described data center is the user profile after word segmentation processing, and its storage format is with Cookie ID for key, the key-value form being value with the user profile after word segmentation processing.
6. the system of associated user under NAT network environment, comprising:
Provider customer's management system, user is by this system application online IP address;
At the data acquisition unit of operator's end, after user obtains IP address and initiates http request, gather cookie information entrained in request message, and gather the internet log information of user;
Data center, its information collected for storing Data Data collector;
Router, it is forwarded in the Internet after the http request of user is NAT;
Advertising platform, receive the ad-request of the webpage of user's access, this request carries the Cookie ID of user, and advertising platform gets this Cookie ID and sends it to data center;
Data center receives Cookie ID, utilizes this Cookie ID to retrieve the user profile stored, corresponding user profile is sent to advertising platform;
Advertising platform receives the user profile that data center sends, and the information preset is contrasted, find out the advertisement putting position of suitable ad-delivery to webpage in itself and advertisement serving policy.
7. according to the system described in claim 6, it is characterized in that, comprising:
Described Cookie plants in front once online process on the access terminals of user.
8. according to the system described in claim 6, it is characterized in that, comprising:
Described Cookie is http Cookie or flash Cookie.
9. according to the system described in claim 6, it is characterized in that, comprising:
Described NAT is that port is multiplexed.
10. according to the system described in claim 6, it is characterized in that, comprising:
The information stored in described data center is the user profile after word segmentation processing, and its storage format is with Cookie ID for key, the key-value form being value with the user profile after word segmentation processing.
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| CN103747114B true CN103747114B (en) | 2015-09-09 |
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| CN104091277B (en) * | 2014-06-10 | 2018-04-27 | 北京智云众网络科技有限公司 | Correlating method and device, the advertisement placement method and device of User Identity |
| CN104270405A (en) | 2014-08-29 | 2015-01-07 | 小米科技有限责任公司 | Networking control method and device based on router |
Citations (5)
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| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101505247A (en) * | 2009-03-09 | 2009-08-12 | 成都市华为赛门铁克科技有限公司 | Detection method and apparatus for number of shared access hosts |
| WO2011029238A1 (en) * | 2009-09-11 | 2011-03-17 | 华为技术有限公司 | Advertisement delivery method, advertisement server and advertisement system |
| WO2011153222A1 (en) * | 2010-06-03 | 2011-12-08 | Cisco Technology, Inc. | System and method for providing targeted advertising through traffic analysis in a network environment |
| CN102665118A (en) * | 2012-05-15 | 2012-09-12 | 合一网络技术(北京)有限公司 | Method and system for controlling releasing frequency and priority of network video advertisement |
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Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101505247A (en) * | 2009-03-09 | 2009-08-12 | 成都市华为赛门铁克科技有限公司 | Detection method and apparatus for number of shared access hosts |
| WO2011029238A1 (en) * | 2009-09-11 | 2011-03-17 | 华为技术有限公司 | Advertisement delivery method, advertisement server and advertisement system |
| WO2011153222A1 (en) * | 2010-06-03 | 2011-12-08 | Cisco Technology, Inc. | System and method for providing targeted advertising through traffic analysis in a network environment |
| CN102665118A (en) * | 2012-05-15 | 2012-09-12 | 合一网络技术(北京)有限公司 | Method and system for controlling releasing frequency and priority of network video advertisement |
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Inventor after: Cui Jingjing Inventor after: Lin Jiajie Inventor after: Li Chunhua Inventor after: Spring cypress Inventor before: Cui Jingjing Inventor before: Lin Jiajie Inventor before: Li Chunhua Inventor before: Spring cypress Inventor before: Liu Lina |
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Free format text: CORRECT: INVENTOR; FROM: CUI JINGJING LIN JIAJIE LI CHUNHUA SHOU CHUNBAI LIU LINA TO: CUI JINGJING LIN JIAJIE LI CHUNHUA SHOU CHUNBAI |
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Granted publication date: 20150909 |