CN110363572B - Program channel popularization method and device for closed ecological terminal and electronic equipment - Google Patents
Program channel popularization method and device for closed ecological terminal and electronic equipment Download PDFInfo
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- 238000004590 computer program Methods 0.000 description 7
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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Abstract
The invention discloses a program channel popularization method of a closed ecological terminal, which comprises the steps of determining a channel identifier of an application popularization channel, downloading a target application popularized by the application popularization channel from an application download channel, and associating the channel identifier with the target application, so that the terminal sends popularization feedback information of the target application according to an operation parameter of the target application and the channel identifier associated with the target application. By associating the target application downloaded from the second channel with the channel identifier of the first channel, the terminal can send promotion feedback information in the process of interacting with the server background after the target application is operated, so that channel operators can analyze the promotion channels utilized by the promotion application program.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to a method and a device for popularizing a program channel of a closed ecological terminal and electronic equipment.
Background
In the closed ecology terminal, all the applications must be uploaded through a unique downloading portal (such as APP store of apple inc.) in the terminal before being provided to the user for downloading, so that when the user downloads the applications of other popularization channels, the applications still need to be downloaded through the downloading channel.
Disclosure of Invention
The embodiment of the specification provides a program channel popularization method and device for a closed ecological terminal and electronic equipment, and is used for solving the problem that channel popularization analysis cannot be performed on an application program downloaded from the closed ecological terminal in the prior art.
The embodiment of the specification provides a program channel popularization method for a closed ecological terminal, which comprises the following steps:
receiving a first instruction input to a target application identifier in a first channel page of a terminal, wherein an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
downloading the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction;
determining a channel identification of the first channel;
and associating the target application with the channel identifier of the first channel, so that the terminal sends popularization feedback information of the target application according to the operating parameters of the target application and the channel identifier associated with the target application.
In one embodiment, the determining the channel identifier of the first channel includes: receiving an encrypted channel identifier sent by a server by using a virtual memory of the terminal;
decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel;
storing the decrypted channel identification locally to the terminal prior to associating the target application with the channel identification of the first channel.
In one embodiment thereof, the first instruction comprises a page jump instruction;
the downloading the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction includes:
displaying a second channel page comprising the target application identifier according to the first instruction;
receiving a second instruction input for a target application identifier in a page of the second channel;
and downloading the target application corresponding to the target application identifier to the terminal according to the second instruction.
In one embodiment, the promotion feedback information includes the operating parameters and the channel identification associated with the target application.
In one embodiment, the method further comprises:
the method comprises the steps that a target application identifier in a first channel page is provided with an implanted channel command, the channel command comprises the channel identifier of the first channel, and the channel command comprises the steps that after a terminal executes a target application associated with the channel command and obtains operation parameters, popularization feedback information comprising the operation parameters and the channel identifier is sent;
the determining a channel identification of the first channel comprises:
determining a channel identification of the first channel by determining a channel command implanted in the target application identification;
the associating the target application with the channel identification of the first channel comprises:
associating the target application with a channel identification of the first channel by associating the target application with the channel command.
In one embodiment, before the associating the target application with the channel command, the method further includes:
storing the channel command in the terminal.
In one embodiment, the method further comprises:
determining a channel identification of the second channel;
in addition to the channel identification associating the target application with the first channel, further comprising:
and associating the target application with the channel identifier of the second channel, so that the terminal sends popularization feedback information of the target application according to the channel identifier of the first channel, the channel identifier of the second channel and the operation parameters of the target application, which are associated with the target application.
An embodiment of the present specification further provides a program channel promotion method for a closed ecological terminal, including:
running a target application to obtain running parameters, wherein the target application is an application downloaded according to a first instruction input to a target application identifier in a first channel page of a terminal and a second channel of the terminal, an application downloading channel of the terminal is the second channel, and the first channel is an application promotion channel compared with the second channel;
determining a channel identification associated with the target application, the channel identification comprising a channel identification of the first channel;
and sending promotion feedback information of the target application according to the operation parameters of the target application and the channel identification associated with the target application.
In one embodiment, the sending popularization feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application includes:
and sending promotion feedback information comprising the operation parameters and the channel identification.
An embodiment of the present specification further provides a program channel promotion method for a closed ecological terminal, including:
receiving a first instruction sent by a terminal, wherein the first instruction is an instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
sending a target application corresponding to a target application identifier to the terminal through the second channel according to the first instruction;
sending an association command to the terminal, wherein the association command comprises: determining a channel identification of the first channel and associating the target application with the channel identification of the first channel.
In one embodiment, the method further comprises:
sending a channel command to the terminal, wherein the channel command comprises: and after the terminal executes the target application associated with the channel command and obtains the operation parameters, sending promotion feedback information comprising the operation parameters and the channel identification.
The embodiment of this specification further provides a program channel promotion device for sealing an ecological terminal, including:
the terminal comprises a receiving module, a display module and a display module, wherein the receiving module is used for receiving a first instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
the application downloading module is used for downloading the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction;
and the association module is used for determining the channel identifier of the first channel, associating the target application with the channel identifier of the first channel and enabling the terminal to send the popularization feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application.
In one embodiment, the association module determining the channel identification of the first channel comprises:
receiving an encrypted channel identifier sent by a server by using a virtual memory of the terminal;
decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel;
the association module is further configured to store the decrypted channel identifier locally at the terminal before associating the target application with the channel identifier of the first channel.
In one embodiment, the first instruction comprises a page jump instruction;
the application downloading module downloads the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction, and includes:
displaying a second channel page comprising the target application identifier according to the first instruction;
receiving a second instruction input for a target application identifier in a page of the second channel;
and downloading the target application corresponding to the target application identifier to the terminal according to the second instruction.
In one embodiment, the promotion feedback information includes the operation parameters and the channel identifier associated with the target application.
In one embodiment, an implanted channel command is included in a target application identifier in the first channel page, the channel command includes a channel identifier of the first channel, and the channel command includes that after the terminal executes a target application associated with the channel command and obtains an operation parameter, promotion feedback information including the operation parameter and the channel identifier is sent;
the association module determines a channel identifier of the first channel, including:
determining a channel identifier of the first channel by determining a channel command implanted in the target application identifier;
the associating module, associating the target application with the channel identifier of the first channel, includes:
associating the target application with a channel identification of the first channel by associating the target application with the channel command.
In one embodiment, the associating module, prior to associating the target application with the channel command, is further configured to:
storing the channel command in the terminal.
In one embodiment, the association module is further configured to:
determining a channel identification of the second channel;
in addition to the channel identification associating the target application with the first channel, the association module is further configured to:
and associating the target application with the channel identification of the second channel, so that the terminal sends the popularization feedback information of the target application according to the channel identification of the first channel, the channel identification of the second channel and the operation parameters of the target application, which are associated with the target application.
The embodiment of this specification further provides a program channel promotion device for sealing an ecological terminal, including:
the application running module runs a target application to obtain a running parameter, wherein the target application is an application downloaded according to a first instruction input to a target application identifier in a first channel page of a terminal and a second channel of the terminal, the application downloading channel of the terminal is the second channel, and the first channel is an application promotion channel compared with the second channel;
the sending module is used for determining a channel identifier associated with the target application, wherein the channel identifier comprises a channel identifier of the first channel, and sending popularization feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application.
In one embodiment, the sending module sends the popularization feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application, and includes:
and sending promotion feedback information comprising the operation parameters and the channel identification.
The embodiment of this specification further provides a program channel promotion device for sealing an ecological terminal, including:
the system comprises a receiving module, a display module and a display module, wherein the receiving module is used for receiving a first instruction sent by a terminal, the first instruction is an instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
the application sending module sends the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction,
a command sending module, configured to send a correlation command to the terminal, where the correlation command includes: determining a channel identification of the first channel and associating the target application with the channel identification of the first channel.
In one embodiment, the command sending module is further configured to:
sending a channel command to the terminal, wherein the channel command comprises: and after the terminal executes the target application associated with the channel command and obtains the operation parameters, sending promotion feedback information comprising the operation parameters and the channel identification.
An embodiment of the present specification further provides an electronic device, where the electronic device includes:
a processor; and the number of the first and second groups,
a memory storing computer executable instructions that, when executed, cause the processor to perform the method of any of the embodiments described above.
The present specification also provides a computer readable storage medium, wherein the computer readable storage medium stores one or more programs, and the one or more programs, when executed by a processor, implement the method of any one of the above embodiments.
According to various technical schemes described in the specification, the target application downloaded from the second channel is associated with the channel identifier of the first channel, so that the terminal can send promotion feedback information in the process of interacting with the server background after the target application is operated, and channel operators can analyze promotion channels utilized by promotion application programs.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.
Fig. 1 is a schematic diagram illustrating a program channel promotion method for an enclosed ecological terminal according to an embodiment of the present disclosure;
fig. 2 is a schematic diagram illustrating a program channel promotion method of an enclosed ecological terminal according to an embodiment of the present disclosure;
fig. 3 is a schematic diagram illustrating a program channel promotion method of an enclosed ecological terminal according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a program channel promotion device for an enclosed ecological terminal according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of a program channel promotion device of a closed ecological terminal according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of a program channel promotion device for an enclosed ecological terminal according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure;
fig. 8 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
Detailed Description
Because the closed ecology terminal is provided with only one downloading inlet, popularization channels cannot be distinguished in the ecology generally, and therefore, the downloaded programs cannot carry information for identifying channel sources of the application programs and are not needed to carry information. However, this approach makes it difficult for channel operators to analyze the indicators related to the channel sources of the application programs, and therefore, in order to analyze the channel promotion condition of the closed ecological terminal, it is necessary to provide a new program channel promotion method.
The method comprises the steps of determining a channel identifier of an application and promotion channel, downloading a target application promoted by the application and promotion channel from an application downloading channel, and associating the channel identifier with the target application, so that a terminal sends promotion feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application. Due to the fact that the target application downloaded from the second channel is associated with the channel identification of the first channel, the terminal can send popularization feedback information in the process of interacting with the server background after the target application is operated, and therefore channel operators can analyze the popularization channel utilized by the popularization application program.
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment may not be excluded from being combined in a suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Fig. 1 is a schematic diagram illustrating a program channel promotion method for a closed ecological terminal according to an embodiment of the present disclosure. The method comprises the following steps:
s101: receiving a first instruction input to a target application identifier in a first channel page of a terminal, wherein an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel.
In this embodiment of the specification, the first channel is used as a promotion channel, and may be a web page or a page inserted in another app, where a specific form of the promotion page is not limited herein.
S103: and downloading the target application corresponding to the target application identification to the terminal through the second channel according to the first instruction.
In this embodiment of the present specification, the first instruction may be a download instruction, and thus, after the terminal obtains the first instruction, the terminal may send the first instruction to the server, so that the server sends the corresponding target application to the terminal, and thus, the terminal downloads the target application corresponding to the target application identifier through the second channel.
In this embodiment of the present specification, the first instruction may also include a page jump instruction, so that downloading, according to the first instruction, the target application corresponding to the target application identifier to the terminal through the second channel may include:
displaying a second channel page comprising the target application identifier according to the first instruction;
receiving a second instruction input for a target application identifier in a page of the second channel;
and downloading the target application corresponding to the target application identifier to the terminal according to the second instruction.
In this way, the final downloading instruction is performed in the second channel page, the first instruction and the second instruction can be regarded as the downloading instruction, and the terminal sends a downloading request to the server according to the received downloading instruction, so that the target application corresponding to the target application identifier is downloaded to the terminal.
S105, determining the channel identification of the first channel.
In this embodiment of the present specification, channel identifiers corresponding to respective popularization channels may be pre-stored in a terminal, so that, after receiving a first instruction, a channel identifier of a first channel corresponding to the first instruction may be determined from a locally pre-stored channel identifier.
In this embodiment of the present specification, a request for obtaining a channel identifier may also be sent to the server according to the first instruction, so that the server sends the corresponding channel identifier according to the request. In this way, the terminal can determine the channel identification transmitted by the server.
In the embodiment of the present specification, the terminal determines the encrypted channel identifier sent by the server, decrypts the encrypted channel identifier after receiving the encrypted channel identifier, and stores the decrypted channel identifier in the terminal.
After determining the channel identification, an association of the target application with the channel identification may be established.
After the association between the target application and the channel identifier is established, the terminal can send the popularization feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application, so that channel operators can analyze the popularization feedback information.
Thus, determining a channel identification for the first channel may comprise: receiving an encrypted channel identifier sent by a server by using a virtual memory of the terminal;
decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel;
storing the decrypted channel identification locally to the terminal prior to associating the target application with the channel identification of the first channel.
In this embodiment of the present specification, the receiving, by using the virtual memory of the terminal, the encrypted channel identifier sent by the server may be receiving, by using a clipboard, the encrypted channel identifier.
By encrypting the channel identification, the accuracy and confidentiality of the channel promotion information sent by the terminal can be provided.
In the embodiment of the present specification, the channel identifier may be encrypted by using a public key, such as RSA (Rivest-Shamir-Adleman) encryption algorithm, and decrypted by using a private key.
In an embodiment of this specification, an implanted channel command may further be included in a target application identifier in a first channel page, where the channel command includes the channel identifier of the first channel, and the channel command includes sending, after the terminal executes a target application associated with the channel command and obtains an operation parameter, popularization feedback information including the operation parameter and the channel identifier.
Thus, determining the channel identification of the first channel may comprise:
and determining the channel identification of the first channel by determining the channel command implanted in the target application identification.
Of course, the channel command may also be pre-stored in the terminal, so that when the channel command is executed, only the channel identifier associated with the target application needs to be acquired, which is not limited herein.
S107: and associating the target application with the channel identifier of the first channel, so that the terminal sends popularization feedback information of the target application according to the operating parameters of the target application and the channel identifier associated with the target application.
In this embodiment of the present specification, the operation parameter may include a usage status of the terminal on the application program, such as whether to download or not, whether to register the user, and the like, and may also include data obtained by operating the terminal, such as registration information, trust information, and the like, which is not limited specifically herein.
By associating the target application downloaded from the second channel with the channel identifier of the first channel, the terminal can send promotion feedback information in the process of interacting with the server background after the target application is operated, so that channel operators can analyze the promotion channels utilized by the promotion application program.
And the channel operator can analyze key indexes in the channel, such as downloading condition, registration condition, completion condition, credit granting condition and the like according to the channel popularization information.
Because the channel popularization analysis is carried out according to the application program in the closed terminal, the analysis result can be more comprehensive, and the truth degree of the statistical result can be improved.
In an embodiment of the present specification, determining the channel identifier of the first channel includes:
determining a channel identifier of the first channel by determining a channel command implanted in the target application identifier;
the associating the target application with the channel identification of the first channel may comprise:
associating the target application with a channel identification of the first channel by associating the target application with the channel command.
Prior to said associating said target application with said channel command, further comprising:
storing the channel command in the terminal.
One specific scenario may be that a user may find a promotion document including an identifier "application 1" from a first channel page, for example, "open AppleStore to download [ application 1 ] for 1 minute, check for 3 minutes, and deposit for 30 seconds", when the user clicks a download instruction, an application program corresponding to the identifier "application 1" is defined as a target application, and a channel command is pre-implanted in the identifier, and the target application and the channel command may be associated after the user clicks the download instruction.
In an implementation of this specification, the promotion feedback information may include the operation parameter and the channel identifier associated with the target application, so that the enabling the terminal to send the promotion feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application may include: and enabling the terminal to send channel promotion information comprising the operation parameters of the target application and the channel identification associated with the target application.
In this embodiment of the present specification, the operation parameters of the target application may also be directionally transmitted according to the channel identifier, for example, the operation parameters of the target application are transmitted to a database corresponding to the channel identifier.
In an embodiment of the present specification, the method may further include:
determining a channel identification of the second channel;
thus, in addition to the channel identifier for associating the target application with the first channel, the method may further include:
and associating the target application with the channel identifier of the second channel, so that the terminal sends popularization feedback information of the target application according to the channel identifier of the first channel, the channel identifier of the second channel and the operation parameters of the target application, which are associated with the target application.
Fig. 2 is a schematic diagram of a program channel promotion method for an enclosed ecological terminal according to an embodiment of the present disclosure, where the method includes:
s102: receiving a first instruction sent by a terminal, wherein the first instruction is an instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
s104: sending a target application corresponding to a target application identifier to the terminal through the second channel according to the first instruction;
s106: sending an association command to the terminal, wherein the association command comprises: determining a channel identification of the first channel and associating the target application with the channel identification of the first channel.
In an embodiment of the present specification, the method may further include:
sending a channel command to the terminal, wherein the channel command comprises: and after the terminal executes the target application associated with the channel command and obtains the operation parameters, sending promotion feedback information comprising the operation parameters and the channel identification.
Fig. 3 is a schematic diagram illustrating a method for promoting a program channel of a closed ecological terminal according to the present disclosure, where the method may include:
s301, a target application is operated to obtain operation parameters, the target application is an application downloaded according to a first instruction input to a target application identifier in a first channel page of a terminal and a second channel of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
s302: determining a channel identifier associated with the target application, wherein the channel identifier comprises a channel identifier of the first channel, and sending promotion feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application.
In this embodiment of the present specification, sending the popularization feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application may include:
and sending promotion feedback information comprising the operation parameters and the channel identification.
Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Based on the same inventive concept, the embodiment of the specification further provides a program channel popularization device for the closed ecological terminal.
Embodiments of the apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as supplementary to the method embodiments described above; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Fig. 4 is a schematic structural diagram of a program channel promotion device for a closed ecological terminal provided in the present specification. The apparatus may include:
the receiving module 401 receives a first instruction input to a target application identifier in a first channel page of a terminal, where an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
an application downloading module 402, configured to download, according to the first instruction, the target application corresponding to the target application identifier to the terminal through the second channel;
the associating module 403 determines the channel identifier of the first channel, associates the target application with the channel identifier of the first channel, and enables the terminal to send the popularization feedback information of the target application according to the operating parameters of the target application and the channel identifier associated with the target application.
In this embodiment of the present specification, the first instruction may be a download instruction, and thus, after the terminal acquires the first instruction, the terminal may send the first instruction to the server, so that the server sends the corresponding target application to the terminal, and thus the terminal downloads the target application corresponding to the target application identifier through the second channel.
In this embodiment of the present specification, the first instruction may also include a page jump instruction, and thus, the downloading, by the application downloading module 402, the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction may include:
displaying a second channel page comprising the target application identifier according to the first instruction;
receiving a second instruction input for a target application identifier in a page of the second channel;
and downloading the target application corresponding to the target application identifier to the terminal according to the second instruction.
In this way, the final downloading instruction is performed in the second channel page, the first instruction and the second instruction can be regarded as the downloading instruction, and the terminal sends a downloading request to the server according to the received downloading instruction, so that the target application corresponding to the target application identifier is downloaded to the terminal.
S105, determining the channel identification of the first channel.
In this embodiment of the present specification, channel identifiers corresponding to the respective popularization channels may be pre-stored in the terminal, so that after receiving the first instruction, the channel identifier of the first channel corresponding to the first instruction may be determined from the locally pre-stored channel identifiers.
In this embodiment of the present specification, a request for acquiring a channel identifier may also be sent to the server according to the first instruction, so that the server sends the corresponding channel identifier according to the request. In this way, the terminal can determine the channel identification transmitted by the server.
In this embodiment, the terminal determines the encrypted channel identifier sent by the server, decrypts the encrypted channel identifier after receiving the encrypted channel identifier, and stores the decrypted channel identifier in the terminal.
After determining the channel identification, an association of the target application with the channel identification may be established.
After the association between the target application and the channel identifier is established, the terminal can send the popularization feedback information of the target application according to the operation parameters of the target application and the channel identifier associated with the target application, so that channel operators can analyze the popularization feedback information.
Thus, the associating module 403, determining the channel identification of the first channel, may comprise: receiving an encrypted channel identifier sent by a server by using a virtual memory of the terminal;
decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel;
the associating module 403 stores the decrypted channel identifier locally to the terminal before associating the target application with the channel identifier of the first channel.
In this embodiment of the present specification, the receiving, by using the virtual memory of the terminal, the encrypted channel identifier sent by the server may be receiving, by using a clipboard, the encrypted channel identifier.
By encrypting the channel identification, the accuracy and confidentiality of the channel promotion information sent by the terminal can be provided.
In the embodiment of the present specification, the channel identifier may be encrypted by using a public key, such as RSA (Rivest-Shamir-Adleman) encryption algorithm, and decrypted by using a private key.
In an embodiment of this specification, an implanted channel command may further be included in a target application identifier in a first channel page, where the channel command includes the channel identifier of the first channel, and the channel command includes sending, after the terminal executes a target application associated with the channel command and obtains an operation parameter, popularization feedback information including the operation parameter and the channel identifier.
Thus, the associating module 403, determining the channel identifier of the first channel, may include:
and determining the channel identification of the first channel by determining the channel command implanted in the target application identification.
Of course, the channel command may also be pre-stored in the terminal, so that when the channel command is executed, only the channel identifier associated with the target application needs to be obtained, which is not limited herein.
In this embodiment of the present specification, the operation parameter may include a usage status of the terminal on the application program, such as whether to download or not, whether to register the user, and the like, and may also include data obtained by operating the terminal, such as registration information, trust information, and the like, which is not limited specifically herein.
By associating the target application downloaded from the second channel with the channel identifier of the first channel, the terminal can send promotion feedback information in the process of interacting with the server background after the target application is operated, so that channel operators can analyze the promotion channel utilized by the promotion application program.
And the channel operator can analyze key indexes in the channel, such as downloading condition, registration condition, completion condition, credit granting condition and the like according to the channel popularization information.
Because the channel popularization analysis is carried out according to the application program in the closed terminal, the analysis result can be more comprehensive, and the truth degree of the statistical result can be improved.
In this embodiment of the present specification, if the associating module 403 determines the channel identifier of the first channel, the determining includes:
determining a channel identification of the first channel by determining a channel command implanted in the target application identification;
then, the associating module 403, associating the target application with the channel identifier of the first channel, may include:
associating the target application with a channel identification of the first channel by associating the target application with the channel command.
The associating module 403, before associating the target application with the channel command, may be further configured to:
storing the channel command in the terminal.
One specific scenario may be that a user may find a promotion document including an identifier "application 1" from a first channel page, for example, "open AppleStore to download [ application 1 ] for 1 minute, check for 3 minutes, and deposit for 30 seconds", when the user clicks a download instruction, an application program corresponding to the identifier "application 1" is defined as a target application, and a channel command is pre-implanted in the identifier, and the target application and the channel command may be associated after the user clicks the download instruction.
In an implementation of this specification, the promoting feedback information may include the operation parameter and the channel identifier associated with the target application, so that the enabling the terminal to send the promoting feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application may include: and enabling the terminal to send channel promotion information comprising the operation parameters of the target application and the channel identification associated with the target application.
In this embodiment of the present specification, the operation parameters of the target application may also be directionally transmitted according to the channel identifier, for example, the operation parameters of the target application are transmitted to a database corresponding to the channel identifier.
In this embodiment, the association module 403 is further configured to:
determining a channel identification of the second channel;
thus, in addition to associating the target application with the channel identifier of the first channel, the associating module 403 may be further configured to:
and associating the target application with the channel identification of the second channel, so that the terminal sends the popularization feedback information of the target application according to the channel identification of the first channel, the channel identification of the second channel and the operation parameters of the target application, which are associated with the target application.
Fig. 5 is a schematic structural diagram of a program channel promotion device for an enclosed ecological terminal according to an embodiment of the present disclosure, where the device may include:
the receiving module 501 receives a first instruction sent by a terminal, where the first instruction is an instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
an application sending module 502, sending a target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction,
a command sending module 503, configured to send a correlation command to the terminal, where the correlation command includes: determining a channel identification of the first channel and associating the target application with the channel identification of the first channel.
In one embodiment, the command sending module is further configured to:
sending a channel command to the terminal, wherein the channel command comprises: and after the terminal executes the target application associated with the channel command and obtains the operation parameters, sending promotion feedback information comprising the operation parameters and the channel identification.
Fig. 6 is a schematic structural diagram of a program channel promotion device for an enclosed ecological terminal according to an embodiment of the present disclosure, where the device may include:
the application running module 601 runs a target application to obtain a running parameter, wherein the target application is an application downloaded according to a first instruction input to a target application identifier in a first channel page of a terminal and a second channel of the terminal, the application downloading channel of the terminal is the second channel, and the first channel is an application promotion channel compared with the second channel;
a sending module 602, configured to determine a channel identifier associated with the target application, where the channel identifier includes a channel identifier of the first channel, and send popularization feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application.
In one embodiment, the sending module, sending the promotion feedback information of the target application according to the operation parameter of the target application and the channel identifier associated with the target application, may include:
and sending popularization feedback information comprising the operation parameters and the channel identification.
Based on the same inventive concept, the embodiment of the specification further provides the electronic equipment.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 7 is a schematic structural diagram of an electronic device provided in an embodiment of the present specification. An electronic device 700 according to this embodiment of the invention is described below with reference to fig. 7. The electronic device 700 shown in fig. 7 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 7, electronic device 700 is in the form of a general purpose computing device. The components of the electronic device 700 may include, but are not limited to: at least one processing unit 710, at least one memory unit 720, a bus 730 that couples various system components including the memory unit 720 and the processing unit 710, a display unit 740, and the like.
Wherein the storage unit stores program code executable by the processing unit 710 to cause the processing unit 710 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, the processing unit 710 may perform the steps as shown in fig. 1.
The memory unit 720 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM) 7201 and/or a cache memory unit 7202, and may further include a read only memory unit (ROM) 7203.
The memory unit 720 may also include a program/utility 7204 having a set (at least one) of program modules 7205, such program modules 7205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 700 may also communicate with one or more external devices 800 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 700, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 700 to communicate with one or more other computing devices. Such communication may occur through input/output (I/O) interfaces 750. Also, the electronic device 700 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 760. The network adapter 760 may communicate with other modules of the electronic device 700 via the bus 730. It should be understood that although not shown in FIG. 7, other hardware and/or software modules may be used in conjunction with electronic device 700, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. When executed by a data processing device, the computer program enables the computer readable medium to implement the above method of the present invention, namely: including the method shown in fig. 1.
Fig. 8 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
The computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on a computer readable medium or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing detailed description has described in detail certain embodiments of the invention with reference to certain specific aspects, embodiments and advantages thereof, it should be understood that the invention is not limited to any particular computer, virtual machine, or electronic device, as various general purpose machines may implement the invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (9)
1. A program channel promotion method for a closed ecological terminal comprises the following steps:
receiving a first instruction input to a target application identifier in a first channel page of a terminal, wherein an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
downloading the target application corresponding to the target application identification to the terminal through the second channel according to the first instruction;
pre-storing channel identifications corresponding to the promotion channels in the terminal, determining the channel identification of the first channel corresponding to the first instruction from the locally pre-stored channel identifications after receiving the first instruction, or,
sending a request for acquiring a channel identifier to a server according to the first instruction, enabling the server to send a corresponding channel identifier according to the request, and enabling the terminal to determine the channel identifier sent by the server, specifically, receiving the encrypted channel identifier sent by the server by using a virtual memory of the terminal; decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel; storing the decrypted channel identification locally to the terminal prior to associating the target application with the channel identification of the first channel;
associating the target application with the channel identifier of the first channel, so that the terminal sends popularization feedback information of the target application according to the operating parameters of the target application and the channel identifier associated with the target application, performs key index analysis of the channel according to the popularization feedback information, and performs channel popularization analysis according to an application program in the terminal; the key indicator analysis includes but is not limited to: download condition, registration condition, completion condition and credit granting condition.
2. The method of claim 1, the first instruction comprising a page jump instruction;
the downloading the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction includes:
displaying a second channel page comprising the target application identifier according to the first instruction;
receiving a second instruction input for a target application identifier in a page of the second channel;
and downloading the target application corresponding to the target application identifier to the terminal according to the second instruction.
3. The method of claim 1, the promotional feedback information comprising the operational parameters and the channel identification associated with the target application.
4. The method of claim 1, further comprising:
the method comprises the steps that an implanted channel command is arranged in a target application identifier in a first channel page, the channel command comprises a channel identifier of a first channel, and the channel command comprises the step of sending promotion feedback information comprising an operation parameter and the channel identifier after the terminal executes a target application associated with the channel command and obtains the operation parameter;
determining a channel identification of the first channel by determining a channel command implanted in the target application identification;
the channel identification associating the target application with the first channel comprises:
associating the target application with a channel identification of the first channel by associating the target application with the channel command.
5. The method of claim 4, prior to said associating said target application with said channel command, further comprising:
storing the channel command in the terminal.
6. The method of claim 1, further comprising:
determining a channel identification of the second channel;
in addition to the channel identification associating the target application with the first channel, further comprising:
and associating the target application with the channel identification of the second channel, so that the terminal sends the popularization feedback information of the target application according to the channel identification of the first channel, the channel identification of the second channel and the operation parameters of the target application, which are associated with the target application.
7. A program channel promotion device for a closed ecological terminal, comprising:
the terminal comprises a receiving module, a display module and a display module, wherein the receiving module is used for receiving a first instruction input to a target application identifier in a first channel page of the terminal, an application downloading channel of the terminal is a second channel, and the first channel is an application promotion channel compared with the second channel;
the application downloading module is used for downloading the target application corresponding to the target application identifier to the terminal through the second channel according to the first instruction;
the association module is used for pre-storing channel identifiers corresponding to all promotion channels in the terminal, determining the channel identifier of the first channel corresponding to the first instruction from the locally pre-stored channel identifiers after receiving the first instruction, or sending a request for acquiring the channel identifier to the server according to the first instruction, so that the server sends the corresponding channel identifier according to the request, the terminal determines the channel identifier sent by the server, and specifically, the virtual memory of the terminal is used for receiving the encrypted channel identifier sent by the server; decrypting the encrypted channel identification to obtain a decrypted channel identification of the first channel; storing the decrypted channel identification locally to the terminal prior to associating the target application with the channel identification of the first channel; associating the target application with the channel identifier of the first channel, so that the terminal sends popularization feedback information of the target application according to the operating parameters of the target application and the channel identifier associated with the target application, performs key index analysis of the channel according to the popularization feedback information, and performs channel popularization analysis according to an application program in the terminal; the key indicator analysis includes, but is not limited to: download condition, registration condition, completion condition and trust condition.
8. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 6.
9. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-6.
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