CN106600314B - Advertisement pushing system - Google Patents

Advertisement pushing system Download PDF

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Publication number
CN106600314B
CN106600314B CN201611046814.4A CN201611046814A CN106600314B CN 106600314 B CN106600314 B CN 106600314B CN 201611046814 A CN201611046814 A CN 201611046814A CN 106600314 B CN106600314 B CN 106600314B
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advertisement
client
information
server
advertisements
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CN106600314A (en
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石磊
李焰卓
张迪
李木生
胡瀛
舒东树
李春香
孙妍
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Shenzhen Zhangzhong Information Technology Co ltd
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Shenzhen Zhangzhong Information Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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  • Business, Economics & Management (AREA)
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  • Development Economics (AREA)
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  • Entrepreneurship & Innovation (AREA)
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  • Computer Networks & Wireless Communication (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

The invention relates to the field of advertisement push, in particular to an advertisement push system, which comprises a client, a server and a server, wherein the client caches advertisements sent by the server and obtains corresponding label information according to the operation behavior of a user on the advertisements; the server sends preset advertisements to the client, wherein the advertisements comprise targeted advertisements with push priorities, timed advertisements and common advertisements. According to the advertisement pushing system, the server sends the preset advertisement to the client, the client acquires the corresponding label information according to the operation behavior of the user on the advertisement, and the client acquires the similar advertisement according to the label information, so that the user demand is comprehensively known, targeted advertisement pushing is realized, the demand of the user on the advertisement is improved, and the click rate of the advertisement is effectively improved.

Description

Advertisement pushing system
Technical Field
The invention relates to the field of advertisement pushing, in particular to an advertisement pushing system.
Background
At present, mobile clients become mainstream markets applying built-in advertisements, particularly mobile phones, tablet computers and the like, but the advertisements are blindly pushed to the mobile clients, so that the development of advertisement markets is restricted, the accuracy of pushing requirements is reduced, and the advertisements are weary and not beneficial to the use experience of users.
How to more comprehensively understand the user requirements, realize targeted advertisement push, improve the user requirements on the advertisements and effectively improve the click rate of the advertisements is one of the problems of the important research of the technical personnel in the field.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an advertisement delivery system, which can more comprehensively understand the user requirements, realize targeted advertisement delivery, improve the user requirements for advertisements, and effectively improve the click rate of advertisements, aiming at the above-mentioned defects of the prior art.
The technical scheme adopted by the invention for solving the technical problems is as follows: provided is an advertisement push system including:
the client caches the advertisement sent by the server, pushes the advertisement when a user operates the client, and simultaneously acquires corresponding label information according to the operation behavior of the user on the advertisement and sends the label information to the server;
the server sends a preset advertisement to the client, wherein the advertisement comprises a targeted advertisement with a push priority, a timed advertisement and a common advertisement, the targeted advertisement is similar advertisement obtained according to the label information, and the timed advertisement is advertisement which pushes corresponding categories in different time periods;
the push priority of the advertisement is sequentially ordered from large to small into targeted advertisement, timed advertisement and common advertisement.
Wherein, the preferred scheme is: the tag information also includes the model of the client and the geographic location information of the client.
Wherein, the preferred scheme is: the push priority comprises a plurality of weight distribution regions wiThe weight distribution region wiHas a distribution size of wi＝2i-1(i 1,2, 3.., n), the advertisement with higher push priority is set in the weight distribution area w with higher value of ii。
Wherein, the preferred scheme is: the client comprises an advertisement push platform which randomly obtains a corresponding weight distribution area wiAnd pushes the corresponding weight distribution area wiThe advertisement of (2).
Wherein, the preferred scheme is: the server comprises an operation statistical module, wherein the operation statistical module is used for performing statistical analysis on user operation behaviors and acquiring a corresponding statistical report, and the statistical report comprises a real-time statistical report and an off-line statistical report; the content of the statistical report comprises the operation behaviors of the user on the push advertisement in different time periods and the operation behaviors of the user on the push advertisement according to the time periods and the geographic position information of the client.
Wherein, the preferred scheme is: the geographic position information of the client is longitude and latitude information reported by the client, SIM (subscriber identity module) attribution information of the client, position information of the client obtained by a base station or IP (Internet protocol) information of the client.
Wherein, the preferred scheme is: the advertisement comprises pictures, characters, a data packet and display categories, the data packet comprises a download key, and a user downloads the data packet for a client by operating the download key in the advertisement; the display type is the display form of pictures, characters and download keys of the advertisement, and comprises a popup window, an application type, a banner, a small icon and a curtain.
Wherein, the preferred scheme is: the advertisement pushing system also comprises a monitoring platform, wherein the monitoring platform is arranged in the server and is used for monitoring the state of the server, and the monitoring platform reports information when the server is in an abnormal state.
Wherein, the preferred scheme is: the advertisement pushing system also comprises a unique identification MID module, the unique identification MID module forms a unique identification MID according to the SIM card information of the client and/or the self information of the client, and the server identifies the user identity through the unique identification MID.
Wherein, the preferred scheme is: the client is a mobile phone or a tablet computer.
Compared with the prior art, the advertisement push system has the advantages that the server sends the preset advertisement to the client side, the client side obtains the corresponding label information according to the operation behavior of the user on the advertisement, and obtains the similar advertisement according to the label information, so that the user demand is comprehensively known, the targeted advertisement push is realized, the demand of the user on the advertisement is improved, and the click rate of the advertisement is effectively improved; meanwhile, the priorities of different advertisements are defined by adopting a priority pushing mode, so that not only is targeted advertisement pushing realized, but also the commercial mode of advertisement pushing can be utilized to the maximum extent, and a good pushing platform is provided for advertisers.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
FIG. 1 is a schematic diagram of the structure of an advertisement delivery system of the present invention;
FIG. 2 is a schematic structural diagram of an advertisement push system for pushing advertisements according to the present invention;
FIG. 3 is a schematic structural diagram of an advertisement push platform according to the present invention;
FIG. 4 is a schematic diagram of the operation statistics module of the present invention;
fig. 5 is a schematic structural diagram of the monitoring platform of the present invention.
Detailed Description
The preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.
As shown in FIGS. 1 and 2, the present invention provides a preferred embodiment of an advertisement push system; fig. 1 is a schematic structural diagram of an advertisement push system of the present invention, and fig. 2 is a schematic structural diagram of an advertisement push system of the present invention.
An advertisement push system comprises a client 10 and a server 20, and is described in detail as follows:
the client 10 caches the advertisement sent by the server 20, and pushes the advertisement when the user operates the client 10, and meanwhile, the client 10 obtains corresponding tag information according to the operation behavior of the user on the advertisement and sends the tag information to the server 20; the server 20 sends preset advertisements to the client 10, where the advertisements include targeted advertisements 31 including push priorities, timed advertisements 32, and general advertisements 33, the targeted advertisements 31 are similar advertisements obtained according to the tag information, and the timed advertisements 32 are advertisements that push corresponding categories in different time periods.
The push priority of the advertisement is sequentially ordered from large to small into a targeted advertisement 31, a timed advertisement 32 and a general advertisement 33. The priority refers to the priority of advertisement display, and all advertisements have display priority. The server 20 first pushes the eligible advertisements to the client 10, and the client 10 determines the advertisements to be shown by priority.
The timed placement of the advertisement 32 is determined by big data analysis, i.e., the advertisement's revenue level over a specific time period.
The client 10 is a mobile phone or a tablet computer.
The client 10 caches the advertisement sent by the server 20, and generally downloads and caches the advertisement under the condition of good network states such as WIFI and 4G.
The advertisement push system comprises a push end arranged in the client 10 and a management end arranged in the server 20, wherein the push end pushes buffered advertisements when the client 10 performs corresponding operations, such as software opening, mobile phone opening and the like, and meanwhile, the client 10 collects processing information of the advertisements, namely label information, of a user and sends the processing information to the server 20 for analysis processing.
In this embodiment, the tag information further includes the model of the client 10 and the geographic location information of the client 10. Preferably, the geographic location information of the client 10 is longitude and latitude information reported by the client 10, SIM attribution information of the client 10, location information of the client 10 obtained by the base station, or IP information of the client 10.
Specifically, the server 20 obtains the current location information of the client 10 in real time, at regular time, or at intervals, and the general obtaining manner includes four types: reporting longitude and latitude information through the client 10, for example, the client 10 acquires current GPS position information through third-party software; obtaining the information of the home location of the client 10 through the SIM card, for example, obtaining the first seven digits of the SIM number; reflecting the position information of the client 10 through the base station or feeding back the base station information of the area by the client 10, and acquiring the geographic coordinate of the corresponding range according to the base station; and acquiring the corresponding position information through the IP information of the internet accessed by the client 10. Generally, the accuracy of the four modes decreases in sequence, but the IP information which is accessed to the internet through the client 10 is also preferred, and the acquisition difficulty is the simplest.
The client 10 feeds back base station information to the server 20, and the server 20 acquires detailed geographical position information of the base station from a base station information database; the server 20 directly obtains the IP of the client 10 for locating the position through the request of the client 10, and the obtaining of the IP is the simplest, but the least accurate. The four preferred acquisition modes are: and acquiring latitude and longitude, acquiring base station information, acquiring IMSI information and acquiring an IP address.
Further, when the server 20 processes the tag information, all the tag information is generally arranged in a normal distribution manner, and a numerical value between standard deviations is obtained, so that the processing of the tag information by the server 20 is more logical, the processing accuracy is improved, and useless tag information or erroneously clicked tag information is deleted.
In this embodiment, the advertisement includes a picture, a text, a data packet and a display category, the data packet includes a download key, and the user downloads the data packet for the client 10 by operating the download key in the advertisement; the display type is the display form of pictures, characters and download keys of the advertisement, and comprises a popup window, an application type, a banner, a small icon and a curtain.
Furthermore, the advertisement is preferably a second-level page, the first-level page comprises corresponding characters and/or pictures, the advertisement also comprises a download key, the advertisement enters the second-level page by clicking the download key, the second-level page also comprises the characters and/or the pictures, the download key is used for downloading the corresponding data packet by clicking the download key of the second-level page; or the first-level page comprises corresponding characters and/or pictures, and the corresponding second-level page is accessed to download the data packet by clicking the pictures of the first-level page. Or, entering a downloading page by clicking a downloading key of the first-level page; or entering a download determination page by clicking a download key of the first-level page.
Wherein the popup window is a popup advertisement window; the application class is; the banner is an advertising banner appearing on the screen; the small icon is a suspension resembling 360 small balls; the curtain is. The in-application advertisements are advertisements which are related to the types of the secondary applications and pop up when detecting that a user opens some applications; the curtain advertisement is slowly unfolded from top to bottom, and can be repeatedly folded and unfolded.
The operator of the server 20 generally arranges the corresponding photos, characters and data packets into corresponding templates in advance according to different display forms, and directly uploads the templates to the server 20, and the client 10 displays the advertisements according to the corresponding templates, i.e., the display forms.
In this embodiment, the advertisement delivery system further includes a unique identifier MID module, the unique identifier MID module forms a unique identifier MID according to the SIM card information of the client 10 and/or the self information of the client 10, the unique identifier MID is stored on the SIM card and the mobile phone storage, and the server 20 identifies the user identity through the unique identifier MID.
When each user is connected with the server 20 through the client 10 for the first time, the server 20 collects the unique identifier MID of the client 10, the unique identifier MID identifies the user through the SIM card information of the client 10 and/or the self information of the client 10, and when the user changes the client 10 or changes the SIM card, the server 20 collects the information on the original client 10 or the original SIM card, such as the label information, and does not hesitate to change a new SIM card or a new mobile phone to influence the change of the user.
The server 20 can accurately know the latest status and the historical status of the user, and the effectiveness of advertisement pushing is improved.
As shown in FIG. 3, the present invention provides a preferred embodiment of an advertisement push platform; fig. 3 is a schematic structural diagram of an advertisement push platform according to the present invention.
The push priority comprises a plurality of weight distribution areas wiW ofiWeight distribution region wiHas a distribution size of wi＝2i-1(i 1,2, 3.., n), the advertisement with higher push priority is set in the weight distribution area w with higher value of ii。
In this embodiment, a preferred method for pushing priority is provided, which is specifically described as follows: the push priority includes w1、w2、w3、w4、w5、w6And w7The corresponding distribution size is 20、21、22、23、24、25And 26Generally, the distribution size of the later weight distribution area is larger, the advertisements corresponding to the targeted advertisement 31, the regularly delivered advertisement 32 and the ordinary advertisement 33 are set in the corresponding areas, the targeted advertisement 31 is set at the later part of the weight distribution area, the regularly delivered advertisement 32 is set at the middle part of the weight distribution area, and the ordinary advertisement 33 is set at the anterior part of the weight distribution area.
The client 10 includes an advertisement push platform 11, and the advertisement push platform 11 randomly obtains the corresponding weight distribution area wiAnd pushes the corresponding weight distribution area wiThe advertisement of (2). Specifically, each time an advertisement is pushed, a number 2 is randomly generated0To 2iAnd finding out the corresponding weight distribution area according to the number, and pushing the advertisement of the corresponding area.
Furthermore, the advertisements corresponding to the selected weight distribution area are generally targeted advertisements 31, timed advertisements 32, and common advertisements 33, and then the advertisements included in the targeted advertisements 31, timed advertisements 32, and common advertisements 33 are randomly selected and pushed. The priorities of different advertisements are defined by adopting a priority pushing mode, so that not only is targeted advertisement pushing realized, but also the commercial mode of advertisement pushing can be utilized to the maximum extent, and a good pushing platform is provided for advertisers.
As shown in fig. 4, the present invention provides a preferred embodiment of an operation statistics module; fig. 4 is a schematic structural diagram of the operation statistics module of the present invention.
The server 20 includes an operation statistics module 21, where the operation statistics module 21 performs statistics analysis on user operation behaviors and obtains a corresponding statistics report 210, where the statistics report 210 includes a real-time statistics report 211 and an offline statistics report 212; the content of the statistics report 210 includes the operation behavior of the user on the push advertisement in different time periods, and the operation behavior of the user on the push advertisement according to the time periods and the geographic location information of the client 10.
The real-time statistics report 211 is used for performing statistics on all data up to now; the offline statistics report 212 is used for counting data in a defined time, such as the previous day, the previous week or the previous month, according to the user's requirement. Data expressions of different advertisements in different advertisement forms and different time periods each day are known through the report forms, and fine operation can be performed through the data.
The geographic location information of the client 10 is latitude and longitude information reported by the client 10, SIM home location information of the client 10, location information of the client 10 obtained by the base station, or IP information of the client 10. Specifically, the server 20 obtains the current location information of the client 10 in real time, at regular time, or at intervals, and the general obtaining manner includes four types: reporting longitude and latitude information through the client 10, for example, the client 10 acquires current GPS position information through third-party software; obtaining the information of the home location of the client 10 through the SIM card, for example, obtaining the first seven digits of the SIM number; reflecting the position information of the client 10 through the base station or feeding back the base station information of the area by the client 10, and acquiring the geographic coordinate of the corresponding range according to the base station; and acquiring the corresponding position information through the IP information of the internet accessed by the client 10. Generally, the accuracy of the four modes decreases in sequence, but the IP information which is accessed to the internet through the client 10 is also preferred, and the acquisition difficulty is the simplest.
As shown in FIG. 5, the present invention provides a preferred embodiment of a monitoring platform; fig. 5 is a schematic structural diagram of the monitoring platform of the present invention.
The advertisement push system further includes a monitoring platform 40, the monitoring platform 40 is disposed in the server 20 and is configured to monitor a state of the server 20, and the monitoring platform 40 reports information when the server 20 is in an abnormal state.
The abnormal state includes several aspects, such as large data fluctuation, slow network speed, excessive load of the server 20, etc., and reports the abnormal information to the operator according to the abnormal state monitoring platform 40, and the specific reporting mode is as follows: 1. reporting in a mail mode, reporting specific abnormal conditions, and analyzing to obtain a corresponding solution; 2. and reporting by third-party software, such as WeChat, QQ and the like, reporting specific abnormal conditions, and analyzing to obtain a corresponding solution.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the scope of the present invention, but rather as embodying the invention in a wide variety of equivalent variations and modifications within the scope of the appended claims.

Claims (8)

1. An advertisement push system, comprising:
the client caches the advertisement sent by the server, pushes the advertisement when a user operates the client, and simultaneously acquires corresponding label information according to the operation behavior of the user on the advertisement and sends the label information to the server;
the server sends a preset advertisement to the client, wherein the advertisement comprises a targeted advertisement with a push priority, a timed advertisement and a common advertisement, the targeted advertisement is similar advertisement obtained according to the label information, and the timed advertisement is advertisement which pushes corresponding categories in different time periods;
the unique identification MID module forms a unique identification MID according to the SIM card information of the client and/or the self information of the client, and the server identifies the user identity through the unique identification MID;
the sizes of the push priorities of the advertisements are sequentially ordered from large to small into targeted advertisements, timed advertisements and ordinary advertisements; the push priority comprises a plurality of weight distribution regions wiThe weight distribution region wiHas a distribution size of wi＝2i -1(i 1,2, 3.., n), the advertisement with higher push priority is set in the weight distribution area w with higher value of ii。
2. The advertisement pushing system according to claim 1, characterized in that: the tag information also includes the model of the client and the geographic location information of the client.
3. The advertisement pushing system according to claim 1, characterized in that: the client comprises an advertisement push platform which randomly obtains a corresponding weight distribution area wiAnd pushes the corresponding weight distribution area wiThe advertisement of (2).
4. The advertisement pushing system according to claim 2, characterized in that: the server comprises an operation statistical module, wherein the operation statistical module is used for performing statistical analysis on user operation behaviors and acquiring a corresponding statistical report, and the statistical report comprises a real-time statistical report and an off-line statistical report; the content of the statistical report comprises the operation behaviors of the user on the push advertisement in different time periods and the operation behaviors of the user on the push advertisement according to the time periods and the geographic position information of the client.
5. The advertisement push system according to claim 2 or 4, characterized in that: the geographic position information of the client is longitude and latitude information reported by the client, SIM (subscriber identity module) attribution information of the client, position information of the client obtained by a base station or IP (Internet protocol) information of the client.
6. The advertisement pushing system according to claim 1, characterized in that: the advertisement comprises pictures, characters, a data packet and display categories, the data packet comprises a download key, and a user downloads the data packet for a client by operating the download key in the advertisement; the display type is the display form of pictures, characters and download keys of the advertisement, and comprises a popup window, an application type, a banner, a small icon and a curtain.
7. The advertisement pushing system according to claim 1, characterized in that: the advertisement pushing system also comprises a monitoring platform, wherein the monitoring platform is arranged in the server and is used for monitoring the state of the server, and the monitoring platform reports information when the server is in an abnormal state.
8. The advertisement pushing system according to claim 1, characterized in that: the client is a mobile phone or a tablet computer.
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