CN103609129A - Method and apparatus for controlling video playing - Google Patents
Method and apparatus for controlling video playing Download PDFInfo
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- CN103609129A CN103609129A CN201380000114.XA CN201380000114A CN103609129A CN 103609129 A CN103609129 A CN 103609129A CN 201380000114 A CN201380000114 A CN 201380000114A CN 103609129 A CN103609129 A CN 103609129A
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Abstract
The invention discloses a method and an apparatus for controlling video playing, relates to the technical field of network technology, and realize real-time playing of various online advertisement video. According to embodiments of the invention, the method comprises the steps of acquiring advertisement video information corresponding to at least one advertisement video of user equipment (UE) sent by a video sending server, the advertisement video information comprising advertisement video index numbers and advertisement video priorities; determining a play time, of at least one target advertisement video and an index number of a to-be-played target advertisement video in the play time according to at least one advertisement video information; and sending an advertisement video play request message to the UE before the play time of the target advertisement video comes, so as to indicate the UE playing the target advertisement video corresponding to the index number of the target advertisement video in the play time of the target advertisement video. A technical solution provided by the embodiments of the invention is suitable for use in playing advertisement videos.
Description
Technical field
The present invention relates to communication network technology field, relate in particular to a kind of method and device of controlling video playback.
Background technology
In cellular network, mobile terminal can wireless mode and cellular network connect, and be linked into Internet, to realize in wireless network, advertisement video is sent.At present, conventionally adopt the mode of client to send in advance advertisement video, when wireless network is idle, for example the late into the night, advertisement video is sent to mobile terminal place buffer memory in advance.When standby communication terminal starts, connecting wireless network, the wheel that can carry out in a fixed manner advertisement video to the advertisement video of preserving is put.
Yet while adopting prior art to carry out advertisement transmission, due to wireless network transmissions limited bandwidth, the wheel that makes mobile terminal only can carry out in a fixed manner advertisement video is put, and cannot carry out real-time online advertisement video and send.
Summary of the invention
Embodiments of the invention provide a kind of method and device of controlling video playback,, can realize the various types of online advertisement videos of real-time broadcasting.
First aspect, the invention provides a kind of method of controlling video playback, comprising:
Obtain video information corresponding at least one video that video distribution service device sends to user equipment (UE), described video information comprises the call number of video and the priority of described video;
According to video information described at least one, determine the reproduction time of described at least one target video and in the call number of described reproduction time target video to be played;
To described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the target video corresponding to call number of described target video at the reproduction time of described target video.
In the possible embodiment of the first, in conjunction with first aspect, described according to described at least one video information, determine the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played; To described UE, send video playback request message, comprising:
According to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
In the possible embodiment of the second, in conjunction with the possible embodiment of the first in first aspect, described according to video information described at least one, determine the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played, comprising:
According to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
In the third possible embodiment, in conjunction with the possible embodiment of the second in first aspect, described obtain at least one video information that video distribution service device sends to UE after, also comprise:
Receive the positional information that described UE sends, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
Obtain the user profile of preserving in described subscriber management server, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
In the 4th kind of possible embodiment, in conjunction with first aspect, describedly to described UE, send video playback request message and comprise:
When receiving described UE business that described UE reports and suspend indication, to described UE, send described video playback request message.
Second aspect, the invention provides a kind of device of controlling video playback, comprising:
The first acquisition module, sends at least one video information of UE for obtaining video distribution service device, described video information comprises the call number of video and the priority of described video;
Determination module, for according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played;
Sending module, for sending video playback request message to described UE, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at the reproduction time of described target video.
In the possible embodiment of the first, in conjunction with second aspect, described sending module also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
In the possible embodiment of the second, in conjunction with second aspect, described determination module is used for: according to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
In the third possible embodiment, in conjunction with the possible embodiment of the first in second aspect, described device, also comprises:
Receiver module, the positional information sending for receiving described UE, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
The second acquisition module, for obtaining the user profile that described subscriber management server is preserved, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
In the 4th kind of possible embodiment, in conjunction with the third the possible embodiment in second aspect, described sending module, while also suspending indication for the described UE business reporting as the described UE of reception, sends described video playback request message to described UE.
The third aspect, the invention provides the another kind of device of controlling video playback, comprising:
Processor, with receiver, memory and transmitter coupling, for controlling the execution of described program routine, specifically for obtaining video distribution service device, send to video information corresponding at least one video of UE, described video information comprises the call number of video and the priority of described video;
Memory, for storing the information that comprises program routine;
Described processor, also for according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played;
Transmitter, for sending video playback request message to described UE, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at the reproduction time of described target video.
In the possible embodiment of the first, in conjunction with the third aspect, described transmitter also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
In the possible embodiment of the second, in conjunction with the third aspect, described processor also for: according to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
In the third possible embodiment, in conjunction with the possible embodiment of the second in the third aspect, described device also comprises:
Receiver, the positional information sending for receiving described UE, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
Described processor, the user profile of also preserving for obtaining described subscriber management server, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
In the 4th kind of possible embodiment, in conjunction with the third aspect, described transmitter also for: when receiving described UE business that described UE reports and suspend indication, to described UE, send video playback request message.
Fourth aspect, embodiments of the invention provide a kind of system of controlling video playback, comprising:
Video distribution service device, for sending the call number of at least one video and described video to user equipment (UE);
Video playback Control Server, sends to video information corresponding at least one video of described UE for obtaining described video distribution service device, described video information comprises the call number of video and the priority of described video; According to video information described at least one, determine the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played; To described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at described reproduction time;
Described UE, for receiving described at least one video of described video distribution service device transmission and the call number of described video; And the described video playback request message that receives described video playback Control Server transmission, and according to the described call number in described video playback request message, in described at least one video, determine described target video, at described reproduction time, play described target video.
In the possible embodiment of the first, in conjunction with the third aspect, described video playback Control Server, also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play in real time the described video corresponding to call number of video described at least one;
Described UE also for, receive the described video playback request message that described video playback Control Server sends, and determine described video according to the call number of video described at least one in described video playback request message, and video described in playing at least one in real time.
The embodiment of the present invention provides a kind of method and device of controlling video playback, by obtaining video distribution service device, send at least one advertisement video information of UE, then according to advertisement video information described at least one, determine the reproduction time of at least one objective advertisement video and at described reproduction time targeted advertisements video to be played, before the reproduction time of described targeted advertisements video arrives, to described UE, send advertisement video playing request message.With in prior art due to wireless network transmissions limited bandwidth, the wheel that makes mobile terminal only can carry out in a fixed manner advertisement video is put, cannot carry out real-time online advertisement video transmission compares, the embodiment of the present invention can be avoided the limited of wireless network transmissions bandwidth, by advertisement video being sent to the pre-buffer memory of terminal when network is idle, adopt real-time play instruction to control the broadcasting of advertisement video, thereby realize the real-time broadcasting of advertisement video, and can realize the diversity of the advertisement video of broadcasting.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
A kind of flow chart of controlling the method for video playback of Fig. 1 for providing for the embodiment of the present invention 1;
The another kind that Fig. 2 provides for the embodiment of the present invention 1 is controlled the flow chart of the method for video playback;
A kind of video playback Control Server that Fig. 3 provides for the embodiment of the present invention 1 sends the flow chart of advertisement video playing request message to UE;
The another kind that Fig. 4 provides for the embodiment of the present invention 1 is controlled the flow chart of the method for video playback;
A kind of block diagram of controlling the device of video playback that Fig. 5 provides for the embodiment of the present invention 2;
The another kind that Fig. 6 provides for the embodiment of the present invention 2 is controlled the block diagram of the device of video playback;
The another kind that Fig. 7 provides for the embodiment of the present invention 2 is controlled the block diagram of the device of video playback;
The another kind that Fig. 8 provides for the embodiment of the present invention 2 is controlled the block diagram of the device of video playback;
A kind of block diagram of controlling the system of video playback that Fig. 9 provides for the embodiment of the present invention 3.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention provides a kind of method of controlling video playback, and the executive agent of the method is video playback Control Server, and the method comprises the following steps:
Step 101, obtains video information corresponding at least one video that video distribution service device sends to UE, and video information comprises the call number of video and the priority of video;
Video can be advertisement video.It should be noted that, the present embodiment does not limit the kind of video, and for convenience of description, in the present embodiment, video distribution service device sends advertisement video to UE and video playback Control Server.
In this step, from the call number of advertisement video, can obtain following information: the affiliated type of advertisement video, the source of advertisement video, the quantity of the content of advertisement video, advertisement video etc.; For example, the call number of advertisement video can be expressed as: ABCDEFGHI, and wherein, in the call number of advertisement video, front two AB can represent the affiliated type of advertisement video, and for example, food type can represent with 01, and daily necessities type can represent etc. with 02; In the call number of advertisement video, CD can represent the source of advertisement video, and for example, public service ads can represent with 01, and wanted advertisement can represent with 02, and commercial advertisement can represent etc. with 03; In the call number of advertisement video, EF can represent the particular content of advertisement video, and for example, in foodstuff advertisement, 01 represents milk tea advertisement video, and 02 represents coffee advertisement video etc.; Last three GHI in the call number of advertisement video can represent the quantity of advertisement video, for example, in the commercial advertisement of food type, have the milk tea advertisement video of two kinds of different brands, and the call number of described advertisement video can be expressed as 010301001 and 010301002.It should be noted that, the present embodiment does not limit information and the sequence of information that advertisement video call number comprises, advertisement video call number can have the method for multiple expression, does not repeat one by one here.
The expense of advertisement video right of broadcasting that the priority of described advertisement video can be bought according to advertising supplier or the significance level of advertisement video etc. are determined.The priority of described advertisement video is for determining a factor of advertisement video playing sequence.Certainly, can also to the priority of described advertisement video, determine according to other conditions, the present embodiment does not limit the mode of the priority of advertisement video described in how to confirm.
Described video distribution service device is for sending to UE by least one advertisement video of database and the call number of described advertisement video, for example can the call number of advertisement video and advertisement video be sent to UE according to application client download path, application program can be single-play game, internet game or browser etc.For example, after user downloads angry bird application program, video distribution service device can pass through the download path of this application program, and the call number of advertisement video and advertisement video is sent to UE.
Concrete, UE sends at least one advertisement video of server transmission and the call number of advertisement video for receiver, video, and UE can be kept at the call number of the advertisement video receiving and described advertisement video in memory.When video distribution service device sends to UE by the call number of at least one advertisement video and advertisement video, video playback Control Server can receive that video distribution service device sends to video information corresponding at least one advertisement video of UE.
In the present embodiment, video playback Control Server and video distribution service device can be two servers independently, and video playback Control Server can link by eating dishes without rice or wine with video distribution service device.When video distribution service device sends to UE by least one advertisement video in database, video distribution service device sends to video playback Control Server by eating dishes without rice or wine by described at least one advertisement video information.Or video playback Control Server and video distribution service device can be also the module in same server, this server can be realized the transmission of advertisement video and Play Control.
Step 102, according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played;
The call number of advertisement video that video playback Control Server comprises according at least one advertisement video information and the priority of advertisement video and playout schedule algorithm, obtain the reproduction time of at least one targeted advertisements video and in the call number of reproduction time targeted advertisements video to be played.Wherein, reproduction time is the time that at least one targeted advertisements video is play.The call number of reproduction time and advertisement video is one-to-one relationship.Playout schedule algorithm can according to priority calculate the order of advertisement video, when each advertisement video playing request message arrives, plays the highest advertisement video of current priority.For example, the statistical analysis of video playback Control Server draws has three advertisement videos to be applicable to playing at noon, three advertisement videos are respectively advertisement video A, advertisement video B, advertisement video C, wherein, the priority of advertisement video A is the highest, by playout schedule algorithm, draws broadcast advertisement video A at noon, and the reproduction time of advertisement video A, for example the reproduction time of advertisement video A is 13 points, and in the call number of reproduction time advertisement video A to be played.
Step 103, according at least one video information, sends video playback request message to UE, and video playback request message comprises the call number of at least one video, to indicate UE to play in real time the video corresponding to call number of at least one video.
When UE receives after the video playback request message of video playback Control Server transmission, according to the call number of the targeted advertisements video to be played in video playback request message, search index number corresponding targeted advertisements video to be played in memory, then before the reproduction time of targeted advertisements video arrives, according to the reproduction time of targeted advertisements video to be played, carry out playback process, make to realize the object of playing targeted advertisements video to be played at reproduction time.
The embodiment of the present invention provides a kind of method of controlling video playback, sends to the video information corresponding at least one video of user equipment (UE) by obtaining video distribution service device, and video information comprises the call number of video and the priority of video; According at least one video information, determine the reproduction time of at least one objective video and in the call number of reproduction time target video to be played; To UE, send video playback request message, video playback request message comprises reproduction time and call number, with indication UE, at the reproduction time of target video, play the target video corresponding to call number of target video, can realize the various types of online advertisement videos of real-time broadcasting.
As shown in Figure 2, the embodiment of the present invention provides the another kind of method of controlling video playback, and the method comprises the following steps:
Step 201, video distribution service device sends at least one video and call number corresponding to video to UE;
Video distribution service device at least one video of database and call number corresponding to video are sent to UE, for example, can send to UE by video and call number corresponding to video according to application client download path.
It should be noted that, in the present embodiment, the kind of the video that video distribution service device sends to UE is not limited to advertisement video.For convenience of description, at this, take the main video that advertisement video sends as video distribution service device.
Step 202, UE receiver, video sends at least one video of server transmission and the call number of video, and preserves at least one video and call number corresponding to video;
UE sends at least one advertisement video of server transmission and the call number of advertisement video for receiver, video, and UE can be kept at the call number of the advertisement video receiving and advertisement video in memory.
Step 203, video playback Control Server receiver, video sends video information corresponding at least one video that server sends to UE;
Be understandable that, video information can be advertisement video information.Advertisement video information comprises the call number of advertisement video and the priority of advertisement video.In this step, from the call number of advertisement video, can obtain following information: the affiliated type of advertisement video, the source of advertisement video, the quantity of the content of advertisement video, advertisement video etc.; For example, the call number of advertisement video can be expressed as: ABCDEFGHI, and wherein, in the call number of advertisement video, front two AB can represent the affiliated type of advertisement video, and for example, food type can represent with 01, and daily necessities can represent etc. with 02; In the call number of advertisement video, CD can represent the source of advertisement video, and for example, public service ads can represent with 01, and wanted advertisement can represent with 02, and commercial advertisement can represent etc. with 03; In the call number of advertisement video, EF can represent the particular content of advertisement video, and for example, in foodstuff advertisement, 01 represents milk tea advertisement video, and 02 represents coffee advertisement video etc.; Last three GHI in the call number of advertisement video can represent the quantity of advertisement video, for example in the commercial advertisement of food type, have the advertisement video of the milk tea of two kinds of different brands, the call number of described advertisement video can be expressed as 010301001 and 010301002.It should be noted that, the present embodiment does not limit information and the sequence of information that advertisement video call number comprises, advertisement video call number can have the method for multiple expression advertisement video call number, does not repeat one by one here.
The expense of advertisement video right of broadcasting that the priority of advertisement video can be bought according to advertising supplier or the significance level of advertisement video etc. are determined, a factor of the order that the priority of advertisement video is play for definite advertisement video.Certainly, can also to the priority of described advertisement video, determine according to other conditions, the present embodiment does not limit the mode of the priority of advertisement video described in how to confirm.
In the present embodiment, video playback Control Server and video distribution service device can be two servers independently, and video playback Control Server can link by eating dishes without rice or wine with video distribution service device.When video distribution service device sends to UE by the call number of at least one advertisement video in database and described advertisement video, video distribution service device sends to video playback Control Server by eating dishes without rice or wine by least one advertisement video information.Or video playback Control Server and video distribution service device can be also the module in same server, this server can be realized the transmission of video and Play Control.
Step 204, UE sends the positional information of UE to video playback Control Server;
In the present embodiment, optional, UE is also for collecting targeted customer's positional information, and targeted customer's positional information is sent to video playback Control Server, it should be noted that, when UE is during in certain region, can determine that UE is targeted customer, targeted customer is current UE.For example, collection targeted customer's positional information is convenient to provide user nigh advertisement video by user.When user appears at a-quadrant at the dinner hour, UE sends UE positional information now to video playback Control Server, and video playback Control Server sends in UE according to the relevant dining room advertisement video in the ，Jiang Yu a-quadrant, a-quadrant at UE place.
Step 205, video playback Control Server receives the positional information that UE sends, and according at least one video information, determines the reproduction time of at least one objective video and in the call number of reproduction time target video to be played;
The call number of at least one advertisement video and advertisement video is kept in the memory of UE, memory comprises the call number of various types of advertisement videos and advertisement video, video playback Control Server is according to the customer position information of UE transmission and be kept at the advertisement video in UE memory, adopt playout schedule algorithm to calculate, in the advertisement video of preserving, according to user position, select to be applicable to user's targeted advertisements video in the memory of UE, and determine the call number of targeted advertisements video and the reproduction time of targeted advertisements video of selecting.It should be noted that, video playback Control Server is reached the standard grade at UE, or video playback Control Server is while receiving the off-line sending function of UE, just the advertisement video of storing in UE is controlled to broadcasting.
Step 206, video playback Control Server sends video playback request message to UE;
At video playback Control Server, determined the reproduction time of at least one targeted advertisements video and after the call number of reproduction time targeted advertisements video to be played, video playback Control Server sends advertisement video playing request message to UE, advertisement video playing request message comprises the reproduction time of at least one targeted advertisements video and in the call number of reproduction time targeted advertisements video to be played, to indicate UE to play the targeted advertisements video corresponding to call number of targeted advertisements video at the reproduction time of targeted advertisements video.
As shown in Figure 3, the step that video playback Control Server sends video playback request message to UE is as follows:
Step 301, video playback Control Server sends video playback request message to gateway (Gate Way, GW);
GW is after receiving the video playback request message that video playback Control Server issues, inquiry UE context, to Mobility Management Entity (Mobility Management Entity, MME) issue downlink data notification message, downlink data notification message is used to indicate MME, exists to be sent for the downlink data packet of UE at GW place; Wherein, downlink data packet comprises advertisement video playing request message.
Further, video playback Control Server is that direct IP address of take UE is that destination address sends IP bag.Because GW in wireless communication networks is the down hop that UE carries out IP route on down link.So packet can route to GW place.GW is in order to complete the forwarding to UE by data, need to inquire about and when UE sets up session, be kept at the context in GW, and according to the UE context inquiring, initiate carrying and set up.Rear GW has been set up in carrying can be to UE converting downlink data.
Step 302, MME initiates paging flow process to UE;
Step 303, UE initiates radio resource control (Radio Resources Control, RRC) connection request, the beep-page message that response MME initiates;
MME initiates paging flow process, for finding the position of UE, after UE initiation RRC connection request responds the beep-page message of MME initiation, UE sends service request information (Service Request Information to MME, SR message), SR message is set up mobile management layer (Mobility Management Storey, MM layer) connection for request, the user plane bearer between UE and GW, the downlink data in downlink data receiving bag are set up in request.
Step 304, user plane bearer is set up at UE and GW two ends;
MME initiates user plane bearer Establishing process after receiving the SR message that UE sends, and user plane bearer is set up at UE and GW two ends.User plane bearer is generally used for the transmission bearer of transmitting user data.
Step 305, GW sends video playback request message to UE;
UE is after setting up user plane bearer with GW, and GW can issue advertisement video playing request message towards UE by user.
Step 306, UE receives the video playback request message that GW sends.
It should be noted that, the method for operation of step 301-step 306 is video playback Control Server to be sent to the step of video playback request message to UE, after UE obtains video playback request message, continues execution step 207.
Step 207, UE carries out real-time video according to video playback request message and plays.
UE is according to the call number of the targeted advertisements video to be played in advertisement video playing request message, in memory, inquire about corresponding targeted advertisements video, and when the reproduction time of targeted advertisements video arrives, the targeted advertisements video that broadcasting inquires, make according to user's positional information, in the different time, to play dissimilar advertisement video.
The embodiment of the present invention provides a kind of method of controlling video playback, by video distribution service device, to UE, carry out the transmission of the call number of video and video, then by the real-time broadcasting of video playback Control Server managing advertisement video, make in the situation that wireless network transmissions bandwidth limited, by when network is idle, advertisement video is sent to the pre-buffer memory of terminal, by advertisement video playing request message, control advertisement video, having solved in prior art only to adopt fixing mode to carry out the defect of video loop play, realize and play various types of online advertisement videos.
As shown in Figure 4, the embodiment of the present invention provides the another kind of method of controlling video playback, and the method comprises the following steps:
Step 401, subscriber management server sends user profile to video playback Control Server;
Described subscriber management server is used for collecting user profile, and described user profile comprises, for example, and age of user, sex and hobby etc.
Step 402, the user profile providing according to subscriber management server, video playback Control Server is determined at least one video that UE likes;
The kind of the video that in the present embodiment, video distribution service device sends to UE is not limited to advertisement video.For convenience of description, at this, take the main video that advertisement video sends as video distribution service device.
The user profile that video playback Control Server provides according to subscriber management server, the user's of different UEs hobby is analyzed and added up, and the advertisement video liked of definite different user, it should be noted that, the type of advertisement video that each user likes can be one or more.
Step 403, at least one video that video distribution service device is determined according to video playback Control Server and the call number of video send to UE in the mode of doing one's best (Best Efforts Ways, BE mode);
Video distribution service device is for sending at least one advertisement video of database and the call number of advertisement video in UE.For example can the call number of advertisement video and described advertisement video be sent to UE according to application client download path.UE receiver, video sends at least one advertisement video of server transmission and the call number of advertisement video, and UE can be kept at the call number of the advertisement video receiving and advertisement video in memory.
BE mode is for when network is relatively idle, and video distribution service device sends at least one advertisement video to UE, so that UE can play the advertisement video that user likes in real time.Wherein, network relatively the free time can think that at dead of night time, daytime network is not busy, when the network bandwidth is larger etc.
Step 404, video playback Control Server receiver, video sends video information corresponding at least one video that server sends to UE to send;
Be understandable that, video information is advertisement video information.Video playback Control Server, sends to advertisement video information corresponding at least one advertisement video of UE for obtaining video distribution service device.Advertisement video information comprises the call number of advertisement video and the priority of advertisement video.In the present embodiment, the specifying information of the call number of advertisement video and the priority of advertisement video can, with reference to the process of the step 101 in accompanying drawing 1, just not repeat here one by one.
In the present embodiment, video playback Control Server and video distribution service device can be two servers independently, and video playback Control Server can link by eating dishes without rice or wine with video distribution service device.When video distribution service device sends to UE by the call number of at least one advertisement video in database and described advertisement video, video distribution service device sends to video playback Control Server by eating dishes without rice or wine by described at least one advertisement video information.Or video playback Control Server and video distribution service device can be also the module in same server, this server can be realized the transmission of advertisement video and Play Control.
Step 405, by user's indication, UE suspends the business that application client is carried out, and to video playback Control Server reporting service suspending message;
When user is according to the demand of oneself, when UE suspends the execution of application client business, video playback Control Server can be received the business suspending message that application client reports, for informing that video playback Control Server can issue the instruction of broadcast advertisement video now, the instruction of broadcast advertisement video is the playing request message of advertisement video.For example, user is seeing a film always, intermediate suspension is done the broadcasting of film, now video playback Control Server carries out the broadcasting of advertisement video to UE transmission advertisement video playing request message, and the advertisement video of playing is the advertisement video that video playback Control Server draws after the hobby statistical analysis to user.
Step 406, video playback Control Server receives reporting service suspending message, according to reporting service suspending message and according at least one advertisement video information, to UE, sends video playback request message;
At video playback Control Server, determine the reproduction time of at least one advertisement video and after the call number of reproduction time targeted advertisements video to be played, video playback Control Server sends advertisement video playing request message to UE, video playback request message comprises the call number of at least one advertisement video, to indicate UE at the advertisement video corresponding to call number of the reproduction time broadcast advertisement video of advertisement video.
It is similar that video playback Control Server sends in the step of advertisement video playing request message and accompanying drawing 3 step 301-step 306 to UE, specifically can, with reference to step 301-step 306 in accompanying drawing 3, at this, not repeat one by one.
Step 407, UE carries out real-time video according to video playback request message and plays.
UE is according to the reproduction time of at least one advertisement video in advertisement video playing request message and in the call number of reproduction time targeted advertisements video to be played, the broadcasting of performance objective advertisement video.
The embodiment of the present invention provides a kind of method of controlling video playback, by video distribution service device, to UE, carry out the transmission of video, then by video playback Control Server, user profile is analyzed and the real-time broadcasting of managing advertisement video, the restriction that the time that advertisement video is play need not be fixed, and improve the interest that different user is watched video, reach watching property and the exploitativeness of real-time broadcasting and enhancing advertisement video.
Embodiment 2
As shown in Figure 5, the embodiment of the present invention provides a kind of device of controlling video playback, comprising: the first acquisition module 501, determination module 502, sending module 503; This device can be video playback Control Server.
The first acquisition module 501, sends at least one video information of UE for obtaining video distribution service device, video information comprises the call number of video and the priority of video;
Video can be advertisement video.It should be noted that, the present embodiment does not limit the kind of video, and for convenience of description, in the present embodiment, video distribution service device sends advertisement video UE and video playback Control Server.
In this device, from the call number of advertisement video, can obtain following information: the affiliated type of advertisement video, the source of advertisement video, the quantity of the content of advertisement video, advertisement video etc.; For example, the call number of advertisement video can be expressed as: ABCDEFGHI, and wherein, in the call number of advertisement video, front two AB can represent the affiliated type of advertisement video, and for example, food type can represent with 01, and daily necessities can represent etc. with 02; In the call number of advertisement video, CD can represent the source of advertisement video, and for example, public service ads can represent with 01, and wanted advertisement can represent with 02, and commercial advertisement can represent etc. with 03; In the call number of advertisement video, EF can represent the particular content of advertisement video, and for example, in foodstuff advertisement, 01 represents milk tea advertisement video, and 02 represents coffee advertisement video etc.; Last three GHI in the call number of advertisement video can represent the quantity of advertisement video, for example, in the commercial advertisement of food type, have the milk tea advertisement video of two kinds of different brands, and the call number of advertisement video can be expressed as 010301001 and 010301002.It should be noted that, the present embodiment does not limit information and the sequence of information that advertisement video call number comprises, advertisement video call number can have the method for multiple expression, does not repeat one by one here.
The expense of advertisement video right of broadcasting that the priority of advertisement video can be bought according to advertising supplier or the significance level of advertisement video etc. are determined.The priority of advertisement video is for determining a factor of advertisement video playing sequence.Certainly, can also to the priority of advertisement video, determine according to other conditions, the present embodiment does not limit the mode of the priority of how to confirm advertisement video.
Concrete, video distribution service device is for sending at least one advertisement video of database and the call number of advertisement video in UE.For example can the call number of advertisement video and advertisement video be sent to UE according to application client download path,, application program can be single-play game, internet game or browser etc.After user downloads angry bird application program, video distribution service device can pass through the download path of this application program, and the call number of advertisement video and advertisement video is sent to UE.UE receiver, video sends at least one advertisement video of server transmission and the call number of advertisement video, and UE can be kept at the call number of the advertisement video receiving and advertisement video in memory; When video distribution service device sends to UE by the call number of at least one advertisement video and advertisement video, the first acquisition module 501 in video playback Control Server can receive that video distribution service device sends at least one advertisement video information of UE.
After the first acquisition module 501 is received at least one video information, determination module 502, according at least one video information, determines the reproduction time of at least one objective video and in the call number of reproduction time target video to be played for root;
Further, determination module 502, also for according at least one video information and playout schedule algorithm, determines the reproduction time of at least one objective video and in the call number of reproduction time target video to be played.Wherein, described reproduction time is the time that at least one target video is play.The call number of reproduction time and video is one-to-one relationship.
At the reproduction time of determination module 502 definite at least one objective videos and after the call number of described reproduction time target video to be played, sending module 503, for sending video playback request message to UE, video playback request message comprises reproduction time and call number, to indicate UE to play the target video corresponding to call number of target video at the reproduction time of target video.
When UE receives after the advertisement video playing request message of sending module 503 transmissions, according to the call number of the target video to be played in video playback request message, search index number corresponding target video to be played in memory, then according to the reproduction time of target video to be played in video playback request message, carry out playback process, make to realize the object of playing targeted advertisements video to be played at the reproduction time of target video.
Further, as shown in Figure 6, this device also comprises: receiver module 504 and/or the second acquisition module 505;
Optionally, at the first acquisition module 501, obtain before sending module 503 sends to the video information that at least one video of UE is corresponding, receiver module 504, the positional information sending for receiving UE, to determine reproduction time and call number according to positional information, at least one video information and playout schedule algorithm.
In the present embodiment, UE is also for collecting targeted customer's positional information, and targeted customer's positional information is sent to receiver module 504, it should be noted that, when UE is during in certain region, can determine that UE is targeted customer, targeted customer is current UE.For example, the positional information of collecting targeted customer is convenient to provide user nigh advertisement video by user, when user appears at a-quadrant at the dinner hour, UE sends UE positional information now to receiver module 504, sending module 503 sends in UE according to the relevant dining room advertisement video in the ，Jiang Yu a-quadrant, a-quadrant at UE place.
Further, at least one video information that the customer position information that determination module 502 in video playback Control Server receives according to receiver module 504 and the first acquisition module 501 obtain, adopt playout schedule algorithm to calculate, and the call number of suitable target video of definite user position and the reproduction time of target video.It should be noted that, sending module 503 is reached the standard grade at UE, or video playback Control Server is while receiving the off-line sending function of UE, just UE is sent to video information.
Optionally, the second acquisition module 505, for obtaining the user profile that subscriber management server is preserved, to determine reproduction time and call number according to user profile, at least one video information and playout schedule algorithm, user profile comprises one of age of user, sex and hobby or combination.
Subscriber management server is used for collecting user profile, by user profile, can be the selected suitable advertisement video of different users.
In the present embodiment, optionally, receiver module 504, the user profile for providing according to subscriber management server also, the user's of different UEs hobby is analyzed and added up, and the advertisement video liked of definite different user, it should be noted that, video type that each user likes can be one or more.
It should be noted that, this device can comprise receiver module 504, or the second acquisition module 505, or receiver module 504 and the second acquisition module 505.
Further, the sending module 503 in this device, also for when receiving the UE business suspending message that UE reports, to UE transmission video playback request message.
When user is according to the demand of oneself, when UE suspends the execution of application client business, receiver module 504 can be received the business suspending message that application client reports, for informing that sending module 503 can issue the instruction of displaying video now, the instruction of displaying video is the playing request message of video.
Further, when the first acquisition module 501, after obtaining at least one video information that video distribution service device sends to UE, the sending module 503 in this device, also, for according at least one video information, sends video playback request message to UE.Concrete, video playback request message comprises the call number of at least one video, to indicate UE to play in real time the video corresponding to call number of at least one video.
It should be noted that, in accompanying drawing 5-accompanying drawing 6 shown devices, the specific implementation process of its modules and the contents such as information interaction between modules, due to the inventive method embodiment based on same inventive concept, can, referring to embodiment of the method, at this, not repeat one by one.
The embodiment of the present invention provides a kind of device of controlling video playback, by the first acquisition module, obtains at least one video information that video distribution service device sends to UE, and video information comprises the call number of video and the priority of video; Determination module is according at least one video information, determines the reproduction time of at least one objective video and in the call number of reproduction time target video to be played; Sending module sends video playback request message to UE, video playback request message comprises reproduction time and call number, with indication UE, at the reproduction time of target video, play the target video corresponding to call number of target video, realized the online diversity of playing in real time of advertisement video.
As shown in Figure 7, the embodiment of the present invention provides the another kind of device of controlling video playback, comprising: processor 701, memory 702, transmitter 703; This device can be video playback Control Server.
Video distribution service device is for sending at least one video of database and the call number of video in UE.For example can the call number of advertisement video and advertisement video be sent to UE according to application client download path, application program can be single-play game, internet game or browser etc.After user downloads angry bird application program, video distribution service device can pass through the download path of this application program, and the call number of advertisement video and advertisement video is sent to UE.UE receiver, video sends at least one video of server transmission and the call number of video.
Further, the call number of video that described processor 701 comprises according at least one video information and the priority of video and playout schedule algorithm, obtain reproduction time and the call number of at least one target video.Wherein, reproduction time is the time that at least one target video is play.The call number of reproduction time and video is one-to-one relationship.
When described UE receives after the advertisement video playing request message of transmitter 703 transmissions, according to the call number of the targeted advertisements video to be played in described advertisement video playing request message, search index number corresponding targeted advertisements video to be played in the memory of UE, then according to the reproduction time of targeted advertisements video to be played in described advertisement video playing request message, carry out playback process, make to realize the object of playing targeted advertisements video to be played at the reproduction time of targeted advertisements video.
Further, when transmitter 703 is carried out the transmission of video in BE mode to application client, processor 701, obtains video information corresponding at least one video that video distribution service device sends to UE, and video information comprises the call number of video and the priority of video;
Wherein, BE mode is a kind of mode of doing one's best, and for when network is relatively idle, video distribution service device sends the call number of at least one video and video to UE, so that UE can play the advertisement video that user likes in real time.Wherein, network relatively the free time can think that at dead of night time, daytime network is not busy, when the network bandwidth is larger etc.
As shown in Figure 8, this device also comprises: receiver 704;
Optionally, receiver 704, the positional information sending for receiving UE;
Optionally, described processor 701, also with receiver 704 couplings, for controlling the execution of described program routine, specifically for obtaining the user profile of preserving in subscriber management server, to determine reproduction time and target video according to user profile, at least one video information and playout schedule algorithm, user profile comprises one of age of user, sex and hobby or combination.
The user profile that processor 701 provides according to subscriber management server, the consumer taste of different UEs is analyzed and added up, and the advertisement video liked of definite different user, it should be noted that, the type of video that each user likes can be one or more.
It should be noted that, this device can only comprise processor 701, or comprise processor 701 and receiver 704, wherein, when device comprises processor 701 and receiver 704, processor 701 can have the function of obtaining the user profile of preserving in subscriber management server, also can not have the function of obtaining the user profile of preserving in subscriber management server.
Further, transmitter 703 also for: when receiving the UE business suspending message that UE reports, to UE, send video playback request message.
When user is according to the demand of oneself, when UE suspends the execution of application client business, processor 701 can be received the business suspending message that application client reports, business suspending message is for informing that processor 701 can issue the instruction of broadcast advertisement video now, and the instruction of broadcast advertisement video is the playing request message of advertisement video.
The embodiment of the present invention provides a kind of device of controlling video playback, by transmitter, to UE, carry out the transmission of advertisement video, then by processor, user profile is analyzed and the real-time broadcasting of managing advertisement video, the restriction that the time that advertisement video is play need not be fixed, and the broadcasting of carrying out advertisement video according to user's position or user's hobby, improve different user and watch the interest of advertisement video, and strengthen the exploitativeness of advertisement video, increase ad revenue.
Embodiment 3
As shown in Figure 9, the embodiment of the present invention provides a kind of system of controlling video playback, and this system comprises: video distribution service device 901, video playback Control Server 902, user equipment (UE) 903;
Wherein, video distribution service device 901, for sending the call number of at least one video and video to UE903;
Video playback Control Server 902, sends to video information corresponding at least one video of UE903 for obtaining video distribution service device 901, video information comprises the call number of video and the priority of video; According at least one video information, determine the reproduction time of at least one objective video and in the call number of reproduction time target video to be played; To UE903, send video playback request message, video playback request message comprises reproduction time and call number, to indicate UE903 to play the target video corresponding to call number of target video at reproduction time;
UE903, sends at least one video of server 901 transmissions and the call number of video for receiver, video; And the video playback request message of receiver, video Play Control server 902 transmissions, and according to the call number in video playback request message, at least one video, determine target video, at reproduction time, play target video.
Further, video playback Control Server 902, also for: according at least one video information, to UE903, send video playback request message, video playback request message comprises reproduction time and call number, to indicate UE903 to play in real time the video corresponding to call number of at least one video;
The video playback request message that UE903 also sends for, receiver, video Play Control server 902, and determine video according to the call number of at least one video in video playback request message, and play in real time at least one video.
It should be noted that, in the present embodiment, video playback Control Server 902 can be controlled the device that advertisement video is play for describing in accompanying drawing 7 or accompanying drawing 8.In accompanying drawing 7-accompanying drawing 8 shown devices, the specific implementation process of its modules and the contents such as information interaction between modules, due to the inventive method embodiment based on same inventive concept, can, referring to embodiment of the method, at this, not repeat one by one.
The embodiment of the present invention provides a kind of system of controlling video playback, by video distribution service device, to UE, carry out the transmission of the call number of advertisement video and described advertisement video, then by video playback Control Server, user profile is analyzed and the real-time broadcasting of managing advertisement video, the restriction that the time that advertisement video is play need not be fixed, and the broadcasting of carrying out advertisement video according to user's position or user's hobby, improve the interest that different user is watched advertisement video, and strengthen the exploitativeness of advertisement video, increase ad revenue.
It should be noted that, device embodiment described above is only schematic, the wherein said unit as separating component explanation can or can not be also physically to separate, the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in a plurality of network element.Can select according to the actual needs some or all of module wherein to realize the object of the present embodiment scheme.Those of ordinary skills, in the situation that not paying creative work, are appreciated that and implement.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential common hardware by software and realize, can certainly comprise that application-specific integrated circuit (ASIC), dedicated cpu, private memory, special-purpose components and parts etc. realize by specialized hardware, but in a lot of situation, the former is better execution mode.Understanding based on such, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium can read, as the floppy disk of computer, USB flash disk, portable hard drive, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) method described in each embodiment of execution the present invention.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually referring to, each embodiment stresses is the difference with other embodiment.Especially, for device and system embodiment, because it is substantially similar in appearance to embodiment of the method, so describe fairly simplely, relevant part is referring to the part explanation of embodiment of the method.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion by the described protection range with claim.
Claims (17)
1. a method of controlling video playback, is characterized in that, comprising:
Obtain video information corresponding at least one video that video distribution service device sends to user equipment (UE), described video information comprises the call number of video and the priority of described video;
According to video information described at least one, determine the reproduction time of described at least one target video and in the call number of described reproduction time target video to be played;
To described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the target video corresponding to call number of described target video at the reproduction time of described target video.
2. method according to claim 1, is characterized in that, described according to described at least one video information, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played; To described UE, send video playback request message, comprising:
According to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
3. method according to claim 1, is characterized in that, described according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played, comprising:
According to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
4. method according to claim 3, is characterized in that, described obtain at least one video information that video distribution service device sends to UE after, also comprise:
Receive the positional information that described UE sends, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
Obtain the user profile of preserving in described subscriber management server, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
5. method according to claim 1, is characterized in that, describedly to described UE, sends video playback request message and comprises:
When receiving described UE business that described UE reports and suspend indication, to described UE, send described video playback request message.
6. a device of controlling video playback, is characterized in that, comprising:
The first acquisition module, sends at least one video information of UE for obtaining video distribution service device, described video information comprises the call number of video and the priority of described video;
Determination module, for according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played;
Sending module, for sending video playback request message to described UE, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at the reproduction time of described target video.
7. device according to claim 6, is characterized in that,
Described sending module also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
8. device according to claim 6, is characterized in that,
Described determination module is used for: according to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
9. device according to claim 7, is characterized in that, described device, also comprises:
Receiver module, the positional information sending for receiving described UE, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
The second acquisition module, for obtaining the user profile that described subscriber management server is preserved, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
10. device according to claim 9, is characterized in that,
Described sending module, while also suspending indication for the described UE business reporting as the described UE of reception, sends described video playback request message to described UE.
11. 1 kinds of devices of controlling video playback, is characterized in that, comprising:
Processor, with receiver, memory and transmitter coupling, for controlling the execution of described program routine, specifically for obtaining video distribution service device, send to video information corresponding at least one video of UE, described video information comprises the call number of video and the priority of described video;
Memory, for storing the information that comprises program routine;
Described processor, also for according to video information described at least one, determines the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played;
Transmitter, for sending video playback request message to described UE, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at the reproduction time of described target video.
12. devices according to claim 11, is characterized in that,
Described transmitter also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises the call number of video described at least one, to indicate described UE to play in real time the described video corresponding to described call number of video described at least one.
13. devices according to claim 11, is characterized in that,
Described processor also for: according to video information described at least one and playout schedule algorithm, determine described reproduction time and described call number.
14. devices according to claim 13, is characterized in that, described device also comprises:
Receiver, the positional information sending for receiving described UE, to determine described reproduction time and described call number according to video information described in described positional information, at least one and described playout schedule algorithm; And/or,
Described processor, the user profile of also preserving for obtaining described subscriber management server, to determine described reproduction time and described call number according to video information described in described user profile, at least one and described playout schedule algorithm, described user profile comprises one of age of user, sex and hobby or combination.
15. devices according to claim 11, is characterized in that,
Described transmitter also for: when receiving described UE business that described UE reports and suspend indication, to described UE, send video playback request message.
16. 1 kinds of systems of controlling video playback, is characterized in that, comprising:
Video distribution service device, for sending the call number of at least one video and described video to user equipment (UE);
Video playback Control Server, sends to video information corresponding at least one video of described UE for obtaining described video distribution service device, described video information comprises the call number of video and the priority of described video; According to video information described at least one, determine the reproduction time of at least one objective video and in the call number of described reproduction time target video to be played; To described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play the described target video corresponding to call number of described target video at described reproduction time;
Described UE, for receiving described at least one video of described video distribution service device transmission and the call number of described video; And the described video playback request message that receives described video playback Control Server transmission, and according to the described call number in described video playback request message, in described at least one video, determine described target video, at described reproduction time, play described target video.
17. systems according to claim 16, is characterized in that,
Described video playback Control Server, also for: according to video information described at least one, to described UE, send video playback request message, described video playback request message comprises described reproduction time and described call number, to indicate described UE to play in real time the described video corresponding to call number of video described at least one;
Described UE also for, receive the described video playback request message that described video playback Control Server sends, and determine described video according to the call number of video described at least one in described video playback request message, and video described in playing at least one in real time.
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