CN104217352A - Accurate push system for mobile advertisements - Google Patents
Accurate push system for mobile advertisements Download PDFInfo
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- CN104217352A CN104217352A CN201410410984.0A CN201410410984A CN104217352A CN 104217352 A CN104217352 A CN 104217352A CN 201410410984 A CN201410410984 A CN 201410410984A CN 104217352 A CN104217352 A CN 104217352A
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Abstract
The invention discloses an accurate push system for mobile advertisements. The push system is an application running on a smart phone or a tablet personal computer. The push system comprises an environment information acquisition module (1) for acquiring hardware environment information and network information about system running, a user operation information acquisition module for acquiring information about operation of a user on advertisement information pushed by the system, a user behavior analysis module (3) for analyzing the age and gender of the user, a point of interest and a time interval of interest according to the operation of the user on the advertisement information pushed by the system, an advertisement oriented downloading module (4) for screening and downloading advertisements from a server, and an advertisement push module for pushing the downloaded advertisements to the user. The point of interest and the time interval of interest of the user are judged through collection and analysis of the clicking habit of the user on the advertisements, so that accurate advertisement push is performed, and the advertisement putting effect can be enhanced greatly; and moreover, a caching technology is adopted, so that flow consumed by downloading of the advertisements is reduced.
Description
Technical field
The invention belongs to infotech, particularly relate to mobile phone application.
Background technology
Moving advertising is based on APP application or display advertisement on WAP website, and advertisement form primary advertisement bar, intercutting with integration wall is main forms.Advertisement is the important funds source of APP application developers, is also a kind of very effective marketing approach.But this series advertisements inevitably exists: push content too much, easily cause the dislike of user, reduce the clicking rate of advertisement on the contrary, reduce the effect of advertisement; The time pushed is improper, even if the interested content of user, is also likely ignored by user; The flow that advertisement consumes is too large, and easily cause the dislike of user, the serious user that even causes unloads application.When as can be seen here, push what advertisement, advertisement and how to reduce the expense that advertisement produces as far as possible, all extremely important and APP application developers is badly in need of knowing.
Summary of the invention
In order to overcome the problems referred to above, the invention provides a kind of can precise contents and release time and the few accurate supplying system of moving advertising of consumed flow.
Technical scheme of the present invention is to provide the accurate supplying system of a kind of moving advertising, and it operates in the application on smart mobile phone or panel computer, it is characterized in that: it comprises with lower module:
1) environment information acquisition module, is responsible for hardware environment information and the network information of acquisition system operation;
2) user's operation information acquisition module, is responsible for the information that collection user operates the advertising message that system pushes;
3) user behavior analysis module, is responsible for carrying out age of user, sex, point of interest, the analysis of interest period according to user to the operation of the advertising message that system pushes;
4) advertisement fixing is to download module, is responsible for from screening server and downloads ad;
5) advertisement pushing module, is responsible for the advertisement pushing of download to user.
Preferably, described user's operation information acquisition module gathers the ad content of user operation, time, region.
Preferably, system also comprises buffer memory, and for storing the advertisement of downloading from server, this advertisement is stored in buffer memory before being pushed to user.
Preferably, when the network environment that described environment information acquisition module detects residing for system is free nets, described advertisement fixing starts and downloads ad to download module.
Preferably, the user interest point that described advertisement fixing obtains to download module according to user behavior analysis module analysis, from screening server and downloads ad.
Preferably, interest period of obtaining according to user behavior analysis module analysis of described advertisement pushing module is to user's advertisement.
The accurate supplying system of moving advertising of the present invention is accustomed to the click of advertisement by Collection and analysis user, judges point of interest and the interest period of user, thus carries out advertisement pushing accurately, greatly can improve the input effect of advertisement; In addition, have employed caching technology, decrease the flow that downloads ad consumes.
Embodiment
Below the specific embodiment of the present invention is described in further detail.
The accurate supplying system of a kind of moving advertising of the present invention operates in the application on smart mobile phone or panel computer, and it comprises with lower module:
1) environment information acquisition module, is responsible for hardware environment information and the network information of acquisition system operation;
2) user's operation information acquisition module, is responsible for the information that collection user operates the advertising message that system pushes;
3) user behavior analysis module, is responsible for carrying out age of user, sex, point of interest, the analysis of interest period according to user to the operation of the advertising message that system pushes;
4) advertisement fixing is to download module, is responsible for from screening server and downloads ad;
5) advertisement pushing module, is responsible for the advertisement pushing of download to user.
Wherein, user's operation information acquisition module gathers the ad content, time, region etc. of user operation, clicks point of interest and the interest period of advertisement for analyzing user.Facilitate the user interest point that advertisement fixing obtains to download module according to user behavior analysis module analysis, from screening server and downloads ad.Also facilitate interest period that advertisement pushing module obtains according to user behavior analysis module analysis to user's advertisement.
Further, when the network environment that environment information acquisition module detects residing for system is free nets (as wifi), advertisement fixing starts and downloads ad to download module.First multiple advertisements of downloading deposit in the buffer, are then pushed to user in the suitable time.So just can avoid the web download advertisement in charge, the waste flow of user, the expense of adding users.
Above embodiment is only the present invention's a kind of embodiment wherein, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (6)
1. the accurate supplying system of moving advertising, it operates in the application on smart mobile phone or panel computer, it is characterized in that: it comprises with lower module:
1) environment information acquisition module, is responsible for hardware environment information and the network information of acquisition system operation;
2) user's operation information acquisition module, is responsible for the information that collection user operates the advertising message that system pushes;
3) user behavior analysis module, is responsible for carrying out age of user, sex, point of interest, the analysis of interest period according to user to the operation of the advertising message that system pushes;
4) advertisement fixing is to download module, is responsible for from screening server and downloads ad;
5) advertisement pushing module, is responsible for the advertisement pushing of download to user.
2. the accurate supplying system of moving advertising according to claim 1, is characterized in that: the ad content of described user's operation information acquisition module collection user operation, time, region.
3. the accurate supplying system of moving advertising according to claim 2, is characterized in that: system also comprises buffer memory, and for storing the advertisement of downloading from server, this advertisement is stored in buffer memory before being pushed to user.
4. the accurate supplying system of moving advertising according to claim 3, is characterized in that: when the network environment that described environment information acquisition module detects residing for system is free nets, described advertisement fixing starts and downloads ad to download module.
5. the accurate supplying system of moving advertising according to claim 4, is characterized in that: the user interest point that described advertisement fixing obtains to download module according to user behavior analysis module analysis, from screening server and downloads ad.
6. the accurate supplying system of moving advertising according to claim 5, is characterized in that: the interest period that described advertisement pushing module obtains according to user behavior analysis module analysis is to user's advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410410984.0A CN104217352A (en) | 2014-08-20 | 2014-08-20 | Accurate push system for mobile advertisements |
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| CN201410410984.0A CN104217352A (en) | 2014-08-20 | 2014-08-20 | Accurate push system for mobile advertisements |
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| CN104217352A true CN104217352A (en) | 2014-12-17 |
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| CN201410410984.0A Pending CN104217352A (en) | 2014-08-20 | 2014-08-20 | Accurate push system for mobile advertisements |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105657071A (en) * | 2016-04-01 | 2016-06-08 | 太仓日森信息技术有限公司 | Live telecast push method based on network environments |
| CN106294087A (en) * | 2015-05-27 | 2017-01-04 | 腾讯科技（深圳）有限公司 | The statistical method of a kind of operation frequency that business is performed operation and device |
| CN106339912A (en) * | 2016-09-21 | 2017-01-18 | 深圳市百米生活股份有限公司 | Scene user requirement triggering mechanism |
| CN106447406A (en) * | 2016-10-25 | 2017-02-22 | 浙江麦知网络科技有限公司 | Internet advertisement playing method |
| CN106600314A (en) * | 2016-11-23 | 2017-04-26 | 深圳市掌众信息技术有限公司 | Advertisement pushing system |
| CN106651470A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directed advertisement promotion system based on user behavior prediction analysis |
| CN106650559A (en) * | 2015-11-04 | 2017-05-10 | 广州市和丰自动化科技有限公司 | Face identification information issuing system |
| CN106776674A (en) * | 2016-10-13 | 2017-05-31 | 上海拓畅信息技术有限公司 | A kind of advertisement delivery system and method |
| CN107426336A (en) * | 2017-08-22 | 2017-12-01 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for adjusting PUSH message opening rate |
| CN107968842A (en) * | 2017-12-26 | 2018-04-27 | 百度在线网络技术（北京）有限公司 | News push method, apparatus and equipment based on distributed system |
| CN108364580A (en) * | 2018-02-24 | 2018-08-03 | 深圳市豪胜电子有限公司 | The display device for mounting on vehicle that high definition is energy saving and structure is frivolous |
| CN109040803A (en) * | 2018-06-28 | 2018-12-18 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, server and electronic equipment |
| CN109788056A (en) * | 2019-01-10 | 2019-05-21 | 四川新网银行股份有限公司 | User's theme message method for pushing and system based on clustering |
| CN109791654A (en) * | 2016-08-18 | 2019-05-21 | 阿尔卡特朗讯 | For predicting method, the pre- measurement equipment of relevant participation and the user equipment of the participation level of the user of user equipment |
| CN110413876A (en) * | 2019-06-28 | 2019-11-05 | 卓尔智联(武汉)研究院有限公司 | Information processing method, device, server and storage medium |
| CN112418924A (en) * | 2020-11-17 | 2021-02-26 | 单高峰 | Advertisement pushing method based on big data and cloud computing and artificial intelligence platform |
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Cited By (23)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106294087A (en) * | 2015-05-27 | 2017-01-04 | 腾讯科技（深圳）有限公司 | The statistical method of a kind of operation frequency that business is performed operation and device |
| CN106294087B (en) * | 2015-05-27 | 2020-06-26 | 腾讯科技（深圳）有限公司 | Statistical method and device for operation frequency of business execution operation |
| CN106650559A (en) * | 2015-11-04 | 2017-05-10 | 广州市和丰自动化科技有限公司 | Face identification information issuing system |
| CN105657071A (en) * | 2016-04-01 | 2016-06-08 | 太仓日森信息技术有限公司 | Live telecast push method based on network environments |
| CN105657071B (en) * | 2016-04-01 | 2018-11-30 | 盐城吉大智能终端产业研究院有限公司 | A kind of live information method for pushing of Network Environment |
| CN109791654A (en) * | 2016-08-18 | 2019-05-21 | 阿尔卡特朗讯 | For predicting method, the pre- measurement equipment of relevant participation and the user equipment of the participation level of the user of user equipment |
| CN106339912A (en) * | 2016-09-21 | 2017-01-18 | 深圳市百米生活股份有限公司 | Scene user requirement triggering mechanism |
| CN106776674A (en) * | 2016-10-13 | 2017-05-31 | 上海拓畅信息技术有限公司 | A kind of advertisement delivery system and method |
| CN106447406A (en) * | 2016-10-25 | 2017-02-22 | 浙江麦知网络科技有限公司 | Internet advertisement playing method |
| CN106600314B (en) * | 2016-11-23 | 2020-08-25 | 深圳市掌众信息技术有限公司 | Advertisement pushing system |
| CN106600314A (en) * | 2016-11-23 | 2017-04-26 | 深圳市掌众信息技术有限公司 | Advertisement pushing system |
| CN106651470A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directed advertisement promotion system based on user behavior prediction analysis |
| CN107426336A (en) * | 2017-08-22 | 2017-12-01 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for adjusting PUSH message opening rate |
| CN107426336B (en) * | 2017-08-22 | 2020-09-29 | 北京京东尚科信息技术有限公司 | Method and device for adjusting push message opening rate |
| CN107968842A (en) * | 2017-12-26 | 2018-04-27 | 百度在线网络技术（北京）有限公司 | News push method, apparatus and equipment based on distributed system |
| CN108364580A (en) * | 2018-02-24 | 2018-08-03 | 深圳市豪胜电子有限公司 | The display device for mounting on vehicle that high definition is energy saving and structure is frivolous |
| CN109040803A (en) * | 2018-06-28 | 2018-12-18 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, server and electronic equipment |
| CN109040803B (en) * | 2018-06-28 | 2021-01-05 | 腾讯科技（深圳）有限公司 | Information pushing method and device, server and electronic equipment |
| CN109788056A (en) * | 2019-01-10 | 2019-05-21 | 四川新网银行股份有限公司 | User's theme message method for pushing and system based on clustering |
| CN110413876A (en) * | 2019-06-28 | 2019-11-05 | 卓尔智联(武汉)研究院有限公司 | Information processing method, device, server and storage medium |
| CN110413876B (en) * | 2019-06-28 | 2020-12-04 | 卓尔智联(武汉)研究院有限公司 | Information processing method, information processing apparatus, server, and storage medium |
| CN112418924A (en) * | 2020-11-17 | 2021-02-26 | 单高峰 | Advertisement pushing method based on big data and cloud computing and artificial intelligence platform |
| CN112418924B (en) * | 2020-11-17 | 2021-08-20 | 上海东方财富金融数据服务有限公司 | Advertisement pushing method based on big data and cloud computing and artificial intelligence platform |
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Application publication date: 20141217 |
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