CN114866535A - Application launching and downloading method and device - Google Patents

Application launching and downloading method and device Download PDF

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Publication number
CN114866535A
CN114866535A CN202210600878.3A CN202210600878A CN114866535A CN 114866535 A CN114866535 A CN 114866535A CN 202210600878 A CN202210600878 A CN 202210600878A CN 114866535 A CN114866535 A CN 114866535A
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application
downloading
terminal
request
target application
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李剑文
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Guangzhou Jianyue Information Technology Co ltd
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Guangzhou Jianyue Information Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/06Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/60Software deployment
    • G06F8/61Installation

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Abstract

According to the method and the device for launching and downloading the application, after a user triggers the downloading operation of the target application through the terminal, the terminal sends the downloading request to the server, the server synchronously issues the sequence identification and the application installation file corresponding to the downloading request to the terminal, the terminal can execute the installation of the target application after acquiring the application installation file, and the sequence identification is written into the target application so as to realize the path analysis of the full-link user. Due to the fact that the download request of each terminal corresponds to the unique sequence identification, fine tracking of the application use link of each terminal can be achieved through the sequence identification, and the tracking analysis effect is good.

Description

Application launching and downloading method and device
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a method and a device for launching and downloading an application.
Background
With the rapid development of internet communication technology, it is an indispensable part of people's entertainment life to install various applications on terminals.
In order to provide better application service for users, an application operator needs to perform full-link tracing analysis on user paths applied to each terminal, so as to find out anomalies occurring in each link of the application. However, the existing full link tracking has low refinement degree and poor tracking effect.
Disclosure of Invention
The method and the device for launching and downloading the application can be used for carrying out fine full-link user path tracking analysis on the application, and the tracking analysis effect is good.
In a first aspect, an embodiment of the present application provides an application delivery and download method, where the method is applied to a server, and the method includes:
receiving a downloading request for downloading the target application by the terminal, and determining a sequence identifier corresponding to the downloading request; sending an application installation file carrying the sequence identification to a terminal, wherein the application installation file is used for installing a target application, and the sequence identification is written in the installed target application; the sequence identifier is used for full link user path analysis of the target application.
The server can synchronously issue the sequence identifier corresponding to the downloading request and the application installation file to the terminal after receiving the downloading request, so that the terminal writes the direct sequence identifier into the application when the application is installed; compared with the prior art, the user can realize the full-link user path analysis of the application in various links such as downloading, installation, activation and use and the like without inputting channel codes. On one hand, the method can carry out full-link user path analysis on the downloading installation link and the activation use link by utilizing the sequence identification for tracking, and has high accuracy; on the other hand, when the user uses the application, the user does not need to perform additional operations such as channel code input and the like, and the user experience is better.
Optionally, the determining the sequence identifier corresponding to the download request includes:
acquiring a download link carrying a sequence identifier and sent by a sequence identifier generator, wherein the download link is generated by the identifier generator according to a download request; the sequence identification is determined from the download link.
Optionally, the sequence identifier is obtained by performing identifier conversion processing on a random number sequence, and the random number sequence is generated randomly by the identifier generator by using a random number algorithm.
It can be known that, after the sequence identifier generator generates the sequence identifier, the sequence identifier is written into the download link to be sent to the server, and the server can obtain the sequence identifier therein by reading the download link to track the application in the download link.
Optionally, the sequence identifiers corresponding to different download requests are different.
It can be known that, because different downloading requests have corresponding unique sequence identifiers, each downloading request can be tracked in a detailed manner in such a way, and the accuracy of link tracking is improved.
Optionally, the method further includes:
acquiring an application request initiated by at least one terminal, wherein the application request comprises a sequence identifier written in a target application installed by the at least one terminal; and carrying out full-link user path analysis on the target application according to the sequence identification in each application request.
It can be known that, since the sequence identifier allocated by the terminal when initiating the download request is written in the application installed in the terminal, when the terminal initiates application requests such as activation and use through the application, the application request will carry the sequence identifier; the server can realize the full link user path analysis of the application in each link by obtaining and analyzing the sequence identifier in each application request,
optionally, the method further includes:
writing the time of receiving the downloading request and a sequence identifier corresponding to the downloading request into a downloading log; the download log is used for recording the download behavior of each terminal for downloading the target application.
It can be known that, after receiving a download request, the server tracks the download link of the application by writing the time and sequence identification of the download request into the download log.
In a second aspect, an embodiment of the present application provides an application delivery and download method, which is applied to a terminal, and includes:
responding to a downloading operation which is triggered by a user and downloads the target application, and sending a downloading request of the target application to a server;
receiving an application installation file sent by a server, and executing the application installation file to install a target application to a local terminal; the application installation file carries a sequence identifier corresponding to the download request, the installed target application is written with the sequence identifier, and the sequence identifier is used for performing full-link user path analysis on the target application.
Optionally, the method further includes:
responding to application operation triggered by a user to a target application, and sending an application request to a server; wherein the application request comprises a sequence identification written in the target application.
In a third aspect, an embodiment of the present application provides an electronic device, including: a memory, a processor;
at least one processor; and
a memory;
the memory stores computer-executable instructions;
the at least one processor executes computer-executable instructions stored by the memory to cause the at least one processor to perform a method according to the first or second aspect.
In a fourth aspect, embodiments of the present application provide a computer-readable storage medium, in which computer-executable instructions are stored, and when the processor executes the computer-executable instructions, the method according to the first aspect or the second aspect is implemented.
In a fifth aspect, the present application provides a computer program product comprising a computer program that, when executed by a processor, implements the method according to the first or second aspect.
According to the method and device for launching and downloading the application, after a user triggers the downloading operation of the target application through the terminal, the terminal sends the downloading request to the server, the server synchronously issues the sequence identification and the application installation file corresponding to the downloading request to the terminal, the terminal can execute installation of the target application after acquiring the application installation file, and the sequence identification is written into the target application. Compared with the prior art, the user can realize the full-link user path analysis of all links of the application such as downloading, installation, activation and use without inputting channel codes. On one hand, the path analysis of the full-link user applied in the download installation link and the activation use link is realized based on the unique sequence identifier corresponding to the download request triggered by the terminal, so that the refined tracking analysis of each download request can be realized, and the tracking analysis effect is good; on the other hand, when the user uses the application, the user does not need to perform additional operations such as channel code input and the like, and the user experience is better.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a schematic flowchart of a conventional method for launching and downloading an application;
FIG. 2 is a schematic diagram of a network architecture upon which the present application is based;
fig. 3 is a schematic flowchart of a method for launching and downloading an application according to an embodiment of the present application;
fig. 4 is a schematic data flow diagram of an application launching and downloading method according to an embodiment of the present disclosure;
fig. 5 is a schematic flowchart of another method for launching and downloading an application according to an embodiment of the present application;
fig. 6 is a schematic page diagram of an application launch downloading method according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an application launch downloading apparatus according to an embodiment of the present disclosure;
fig. 8 is a schematic structural diagram of another delivery downloading apparatus for an application according to an embodiment of the present application;
fig. 9 is a schematic diagram of a hardware structure of an electronic device provided in the present application.
With the foregoing drawings in mind, certain embodiments of the disclosure have been shown and described in more detail below. These drawings and written description are not intended to limit the scope of the disclosed concepts in any way, but rather to illustrate the concepts of the disclosure to those skilled in the art by reference to specific embodiments.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In the technical scheme of the application, the collection, storage, use, processing, transmission, provision, disclosure and other processing of various related information all accord with the regulations of related laws and regulations, and do not violate the good custom of the public order.
With the rapid development of internet communication technology, it is an indispensable part of people's entertainment and life to install various applications on terminals.
In order to provide better application service for users, an application operator needs to perform full link tracing and link analysis on user paths applied to each terminal, so as to find out anomalies occurring in each link of downloading, installing, activating, using and the like of an application.
Fig. 1 is a flowchart illustrating a conventional method for launching and downloading an application, and as shown in fig. 1, a terminal may display a channel page to a user, where the channel page is provided by a channel platform. The channel page comprises a control which can be used for triggering the downloading of the application, and a user can operate the control to trigger the downloading operation of the application.
At this time, the terminal generates a download request and transmits the download request to the application server. And after receiving the downloading request, the application server transmits the application installation package of the application to the terminal. After the terminal finishes downloading the application installation package, the application installation package can be executed so as to install the application to the local terminal. When the user starts the application installed in the local terminal, the user can input the channel code provided by the channel platform into a designated page of the application, so that the terminal writes the channel code into the application in the local terminal.
The terminal generates corresponding application requests based on various application operations triggered by the user, and at the moment, the channel codes are written into the application requests. After receiving a large number of application requests, the server can respectively read the channel codes in each application request terminal so as to track and analyze the operation paths of the application requests and the like of the users.
However, the fine granularity of tracking of the user path tracking is rough, and the tracking effect is not good:
on one hand, in the prior art, the same channel code is adopted for the applications downloaded by different terminals on the same channel platform to track the user path, so that the prior art cannot perform fine tracking on the user path of each terminal, and cannot perform fine tracking on different links such as a downloading link, a starting link and other prepositive links of the application.
On the other hand, because the accuracy of the result of tracking and analyzing the operation paths such as the application request of the user is limited by the accuracy of the acquired channel code, when the user inputs an incorrect channel code or does not input the channel code, the path tracking and analyzing of the application request cannot be performed, and the tracking effect is poor; in addition, because the channel code is input by the user after the terminal completes installation and starting of the application, the user needs to operate on the application designated interface to complete input of the channel code, so that the operation flow increases the burden of the user and reduces the use experience of the user on the application.
In order to solve the above mentioned problems, the application provides a method and a device for launching and downloading an application, wherein after a user triggers a downloading operation on a target application through a terminal, the terminal sends a downloading request to a server, the server synchronously issues a sequence identifier corresponding to the downloading request and an application installation file to the terminal, the terminal can execute installation on the target application after acquiring the application installation file, and the sequence identifier is written into the target application. Compared with the prior art, the method and the device have the advantages that the sequence identification corresponding to each downloading request is used for realizing the path analysis of all-link users applied to each link such as downloading installation, activation and use by each terminal, and the tracking analysis result obtained in the mode is high in fineness degree and good in tracking effect.
Fig. 2 is a schematic diagram of a network architecture based on the present application, and the network architecture shown in fig. 2 may specifically include a terminal 1 and a server 2.
The terminal 1 may specifically be a hardware device having a network communication function, a display function, and a touch function, and includes but is not limited to a smart phone, a tablet computer, a desktop computer, and an internet of things device, as shown in fig. 2, in this scenario, the terminal 1 is specifically a smart phone.
The server 2 may be specifically arranged in a cloud server cluster, and a processing logic unit for launching and downloading an application and a processing logic unit for tracking and analyzing a user path of the application are arranged in the server. The server 2 can provide relevant services such as application launching and downloading, application functions and the like for the user through communication interaction with the terminal 1.
The following describes in detail a method and an apparatus for launching and downloading an application provided in the present application by using a specific embodiment. The following embodiments may be combined with each other and may not be described in detail in some embodiments for the same or similar concepts or processes.
It should be noted that the execution subject of the method for launching and downloading an application provided in this embodiment is the aforementioned server, and fig. 3 is a flowchart of the method for launching and downloading an application provided in this embodiment. As shown in fig. 3, the method may include the following steps:
step 301, receiving a download request for downloading the target application by the terminal, and determining a sequence identifier corresponding to the download request.
It should be noted that the launch downloading method of the application provided by the present application is executed after the user triggers the downloading operation of the target application.
Specifically, in order to improve the promotion of the target application, the server generally cooperates with a plurality of channel platforms and puts page information related to the target application in the plurality of channel platforms. Fig. 4 is a data flow diagram of an application launch and download method according to an embodiment of the present application, and as shown in fig. 4, a channel platform may provide a channel page for a terminal, and the terminal displays the channel page to a user. And displaying a downloading component of the target application on the channel page. When a user triggers a downloading operation of a target application, the terminal generates a downloading request which is directly sent to the server.
The server receives the download requests sent by the terminals, and determines sequence identifiers for each received download request in order to facilitate subsequent user path tracking for the situations of downloading target applications, installing target applications and using target applications of the terminals. The sequence identifier is globally unique, that is, the sequence identifiers corresponding to different download requests are different.
For the globally unique sequence identifier of each download request, the server may configure the sequence identifier for each download request in multiple ways:
in an alternative embodiment, the step of generating the serial number corresponding to the download request may be performed by a serial number generator in order to reduce the operating pressure of the server.
With continued reference to fig. 4, a sequence id generator refers to a module or unit that can generate a sequence number using a preset algorithm. After the server receives the downloading request, the callable serial identification generator is started; at this time, the sequence identifier generator may generate a random number sequence using a preset algorithm including a random number algorithm, e.g., "0 b12b64-f477-46f0-93 ef-45 f516ce193 d"; because the random number sequence may include some character strings that do not conform to the sequence identification representation format, the sequence identification generator performs identification conversion processing on the generated random number sequence to remove the character strings that do not conform to the sequence identification representation format, so as to obtain a sequence identification conforming to the sequence identification format, for example,
"80 b12b64f47746f093ef45f516ce193 d". To inform the server of the sequence identifier, the sequence identifier generator may write the sequence identifier to a download link, e.g.
Figure 485943DEST_PATH_IMAGE001
And sends the download link to the server.
At this time, the server may obtain a download link carrying the sequence identifier sent by the sequence identifier generator, where the download link is generated by the identifier generator according to the download request; the server will determine the sequence id from the download link.
In other optional embodiments, the server may also generate the sequence identifier itself: wherein, the server can directly use a sequence generation algorithm including a random number algorithm to determine the sequence identifier corresponding to each download request. In addition, the server can also directly arrange and combine the terminal identifier of the terminal corresponding to the downloading request and the downloading request time of the received downloading request so as to obtain the sequence identifier of the downloading request formed by combining the terminal identifier and the downloading request time.
Step 302, sending an application installation file carrying a sequence identifier to a terminal, wherein the application installation file is used for installing a target application, and the sequence identifier is written in the installed target application; the sequence identifier is used for full link user path analysis of the target application.
Referring to fig. 4, after determining the sequence identifier corresponding to the download request, the server sends the application installation file of the target file requested by the download request and the determined sequence identifier to the terminal. Specifically, because the application installation file in the server is stored in the preset storage address, when the server and the terminal establish a download channel, the application installation file stored in the preset storage address can be sent to the terminal through the download channel, and the server also sends the sequence identifier to the terminal through the download channel while sending the application installation file, so that the sequence identifier can be acquired and stored by the terminal.
That is to say, for the server, the file body of the application installation file stored in the preset storage address is not changed, and after the server receives a download request from different terminals, the same application installation file is sent with different sequence identifiers, so that different terminals can receive the same application installation file and the globally unique sequence identifier.
After the terminal finishes downloading the application installation file, the terminal executes the application installation file to start the installation program of the target application. In the installation process of the target application, the sequence identifier is written into a preset position of a local file where the target application is located.
In an optional embodiment, the server may obtain an application request initiated by at least one terminal, where the application request includes a sequence identifier written in a target application installed in the at least one terminal; and carrying out full-link user path analysis on the target application according to the sequence identification in each application request.
Specifically, when a target application of the terminal is started or initiates a request, the terminal may call a sequence identifier in a preset location of a local file where the target application is located, so as to write the sequence identifier into a related application request, and then send the application request to the server, so that the server responds. The server can determine the channel and the terminal from which the application request comes according to the sequence identification in each received application request, so that the server can track and analyze the user path of each terminal by taking each terminal as a tracking target.
In order to track the downloading condition of each terminal to the target application, the server may write the time of the received downloading request and the sequence identifier corresponding to the downloading request into a downloading log, where the downloading log is used to record the downloading behavior of each terminal to download the target application. By using the download log, the server can acquire the download date corresponding to each download request, and by combining the sequence identifier in the subsequent application request, the server can further analyze the user path by using the download log, so that the full link path from the download to the application of the user is obtained, and the tracking accuracy is improved.
The application delivery and download method comprises the steps that after a user triggers download operation on a target application through a terminal, the terminal sends a download request to a server, the server synchronously issues a sequence identifier corresponding to the download request and an application installation file to the terminal, the terminal can execute installation on the target application after acquiring the application installation file, and the sequence identifier is written into the target application. Compared with the prior art, on one hand, the download request of each terminal in the scheme corresponds to the unique sequence identification, and when the user path tracking analysis is carried out, the server can carry out targeted user path analysis on different sequence identifications, so that full-link user path analysis of different terminals applied to various links such as download installation, activation and use and the like is realized, and a refined tracking analysis result is obtained. On the other hand, in the scheme, the user can realize the analysis of the full-link user path on each link of downloading, installation, activation, use and the like of the application without inputting a channel code, and the user experience is better.
On the basis of the foregoing embodiments, fig. 5 is a flowchart illustrating another method for launching and downloading an application according to an embodiment of the present application, where an execution subject of the method for launching and downloading an application provided in this embodiment is the aforementioned terminal, and as shown in fig. 5, the method may include the following steps:
step 501, responding to a downloading operation triggered by a user to download the target application, and sending a downloading request of the target application to a server.
Specifically, the downloading operation may specifically refer to a touch operation such as a click operation, a double click operation, a press operation, and the like triggered by a current page of the terminal, and the operation is directed to downloading the target application.
Fig. 6 is a schematic page diagram of an application launch and download method provided in an embodiment of the present application, and as shown in fig. 6, a channel page of a channel platform is displayed on a user terminal, a download control 601 of a target application may be presented on the channel page, and a user may trigger the download control 601 to implement downloading of the target application. After the download control 601 is triggered, the terminal generates a download request, and the download request is sent to the server, at this time, the terminal waits for the server to respond to the download request.
Step 502, receiving an application installation file sent by a server, and executing the application installation file to install a target application to a local terminal; the application installation file carries a sequence identifier corresponding to the download request, the installed target application is written with the sequence identifier, and the sequence identifier is used for performing full-link user path analysis on the target application.
After the server sends the application installation file to the terminal based on the foregoing embodiment, still referring to fig. 6, the terminal will execute installation of the target application after receiving the application installation file, at this time, the terminal interface may present an installation interface 602 for installing the target application, where installation progress information of the target application is present in the installation interface 602. Of course, in other alternative embodiments, the installation progress information of the installation target application may also be represented in other manners, such as displaying an application icon of the target application on the terminal interface in different gray scales to indicate the installation progress of the target application, and so on.
During installation, the sequence identifier corresponding to the download request is written into a local preset position of the terminal, so that the target application can call the sequence identifier in real time to write the sequence identifier into a subsequent initiated application request.
By the method, when the user uses the application, the user can perform full-link user path analysis on the downloading and installing link and the activating and using link without performing additional operations such as channel code input and the like, the accuracy is high, and the user experience is better.
In an alternative embodiment, the method further comprises: the terminal responds to application operation triggered by a user to a target application and sends an application request to the server; wherein the application request comprises a sequence identification written in the target application.
Specifically, when a target application of the terminal is started or initiates a request, the terminal may call a sequence identifier in a preset location of a local file where the target application is located, so as to write the sequence identifier into a related application request, and then send the application request to the server, so that the server responds. The server can determine the channel and the terminal from which the application request comes according to the sequence identification in each received application request, so that the server can track and analyze the user path of each terminal by taking each terminal as a tracking target.
The application delivery and download method comprises the steps that after a user triggers download operation on a target application through a terminal, the terminal sends a download request to a server, the server synchronously issues a sequence identifier corresponding to the download request and an application installation file to the terminal, the terminal can execute installation on the target application after acquiring the application installation file, and the sequence identifier is written into the target application. Compared with the prior art, on one hand, the downloading request of each terminal in the scheme corresponds to the unique sequence identification, when the user path tracking analysis is carried out, the server can carry out targeted user path analysis on different sequence identifications, full-link user path analysis of different terminals applied to various links such as downloading installation, activation and use and the like is realized, and a refined tracking analysis result is obtained. On the other hand, in the scheme, the user can realize the analysis of the full-link user path on each link of downloading, installation, activation, use and the like of the application without inputting a channel code, and the user experience is better.
On the basis of the foregoing embodiments, the execution subject of the launch downloading method of the application provided in the present embodiment is the aforementioned server.
Fig. 7 is a schematic structural diagram of an application launch downloading apparatus according to an embodiment of the present application. As shown in fig. 7, the delivery downloading apparatus applied includes:
a transceiving unit 710, configured to receive a download request for downloading a target application from a terminal;
the sequence identifier determining unit 720 determines a sequence identifier corresponding to the download request;
the transceiver unit 710 is further configured to send an application installation file carrying the sequence identifier to the terminal, where the application installation file is used to install the target application, and the sequence identifier is written in the installed target application; the sequence identifier is used for performing full link user path analysis on the target application.
Optionally, the sequence identifier determining unit 720 is specifically configured to obtain a download link that carries the sequence identifier and is sent by the sequence identifier generator, where the download link is generated by the identifier generator according to the download request; and determining the sequence identification according to the download link.
Optionally, the sequence identifier is obtained by performing identifier conversion processing on a random number sequence, and the random number sequence is generated randomly by the identifier generator using a random number algorithm.
Optionally, the sequence identifiers corresponding to different download requests are different.
Optionally, the apparatus further comprises an analysis unit;
the transceiver unit 710 is further configured to:
acquiring an application request initiated by at least one terminal, wherein the application request comprises a sequence identifier written in a target application installed by the at least one terminal;
and the analysis unit is used for carrying out full-link user path analysis on the target application according to the sequence identification in each application request.
The transceiver 710 is further configured to write the time when the download request is received and the sequence identifier corresponding to the download request into a download log; the download log is used for recording the download behavior of each terminal for downloading the target application.
According to the application launching and downloading device provided by the embodiment of the application, after a user triggers the downloading operation of the target application through the terminal, the terminal sends the downloading request to the server, the server synchronously issues the sequence identification and the application installation file corresponding to the downloading request to the terminal, the terminal can execute the installation of the target application after acquiring the application installation file, and the sequence identification is written into the target application. Compared with the prior art, on one hand, the download request of each terminal in the scheme corresponds to the unique sequence identification, and when the user path tracking analysis is carried out, the server can carry out targeted user path analysis on different sequence identifications, so that full-link user path analysis of different terminals applied to various links such as download installation, activation and use and the like is realized, and a refined tracking analysis result is obtained. On the other hand, in the scheme, the user can realize the analysis of the full-link user path on each link of downloading, installation, activation, use and the like of the application without inputting a channel code, and the user experience is better.
On the basis of the foregoing embodiments, the execution subject of the launch and download method of the application provided in this embodiment is the aforementioned terminal.
Fig. 8 is a schematic structural diagram of another delivery downloading apparatus for an application according to an embodiment of the present application. As shown in fig. 8, the launch downloading apparatus for the application includes:
an interaction unit 810, configured to respond to a downloading operation triggered by a user to download a target application, so that the transceiver 820 sends a downloading request of the target application to a server, and receives an application installation file sent by the server;
an execution unit 830, configured to execute the application installation file to install the target application to the local terminal; the application installation file carries a sequence identifier corresponding to the download request, the installed target application is written with the sequence identifier, and the sequence identifier is used for performing full-link user path analysis on the target application.
Optionally, the method further includes:
the interaction unit 810 is further configured to respond to an application operation triggered by the user on the target application, so that the transceiving unit 820 sends an application request to the server; wherein the application request comprises a sequence identification written in the target application.
According to the application launching and downloading device provided by the embodiment of the application, after a user triggers the downloading operation of the target application through the terminal, the terminal sends the downloading request to the server, the server synchronously issues the sequence identification and the application installation file corresponding to the downloading request to the terminal, the terminal can execute the installation of the target application after acquiring the application installation file, and the sequence identification is written into the target application. Compared with the prior art, on one hand, the download request of each terminal in the scheme corresponds to the unique sequence identification, and when the user path tracking analysis is carried out, the server can carry out targeted user path analysis on different sequence identifications, so that full-link user path analysis of different terminals applied to various links such as download installation, activation and use and the like is realized, and a refined tracking analysis result is obtained. On the other hand, in the scheme, the user can realize the analysis of the full-link user path on each link of downloading, installation, activation, use and the like of the application without inputting a channel code, and the user experience is better.
Fig. 9 is a schematic diagram of a hardware structure of an electronic device provided in the present application, and as shown in fig. 9, an embodiment of the present application provides an electronic device, a memory of the electronic device may be configured to store at least one program instruction, and a processor is configured to execute the at least one program instruction, so as to implement the technical solution of the above method embodiment. The implementation principle and technical effect are similar to those of the embodiments related to the method, and are not described herein again.
The embodiment of the application provides a chip. The chip comprises a processor for calling a computer program in a memory to execute the technical solution in the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The embodiment of the present application provides a computer program product, which, when the computer program product runs on an electronic device, enables the electronic device to execute the technical solutions in the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The embodiment of the present application provides a computer-readable storage medium, on which program instructions are stored, and when the program instructions are executed by an electronic device, the electronic device is enabled to execute the technical solutions of the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The above embodiments are provided to explain the purpose, technical solutions and advantages of the present application in further detail, and it should be understood that the above embodiments are merely illustrative of the present application and are not intended to limit the scope of the present application, and any modifications, equivalent substitutions, improvements and the like made on the basis of the technical solutions of the present application should be included in the scope of the present application.

Claims (11)

1. A method for delivering and downloading an application, wherein the method is applied to a server and comprises the following steps:
receiving a downloading request for downloading a target application by a terminal, and determining a sequence identifier corresponding to the downloading request;
sending an application installation file carrying the sequence identifier to the terminal, wherein the application installation file is used for installing the target application, and the sequence identifier is written in the installed target application; the sequence identifier is used for performing full link user path analysis on the target application.
2. The method for launching and downloading an application according to claim 1, wherein the determining the sequence identifier corresponding to the download request includes:
acquiring a download link which is sent by a sequence identifier generator and carries the sequence identifier, wherein the download link is generated by the identifier generator according to the download request;
and determining the sequence identifier according to the download link.
3. The method for launching and downloading an application according to claim 2, wherein the sequence identifier is obtained by performing an identifier conversion process on a random number sequence, and the random number sequence is randomly generated by the identifier generator using a random number algorithm.
4. The method for launching and downloading applications of claim 1, wherein the sequence identifiers corresponding to different downloading requests are different.
5. The method for launching and downloading an application according to claim 1, further comprising:
acquiring an application request initiated by at least one terminal, wherein the application request comprises a sequence identifier written in a target application installed by the at least one terminal;
and carrying out full-link user path analysis on the target application according to the sequence identification in each application request.
6. The method for launching and downloading the application according to any one of claims 1 to 5, further comprising:
writing the time of receiving the downloading request and a sequence identifier corresponding to the downloading request into a downloading log;
the download log is used for recording the download behavior of each terminal for downloading the target application.
7. A method for launching and downloading an application is applied to a terminal and comprises the following steps:
responding to a downloading operation of downloading a target application triggered by a user, and sending a downloading request of the target application to a server;
receiving an application installation file sent by a server, and executing the application installation file to install the target application to a local terminal; the application installation file carries a sequence identifier corresponding to the download request, the installed target application is written with the sequence identifier, and the sequence identifier is used for performing full-link user path analysis on the target application.
8. The method for launching and downloading an application according to claim 7, further comprising:
responding to application operation triggered by the user to the target application, and sending an application request to the server; wherein the application request includes the sequence identification written in the target application.
9. An electronic device, comprising:
at least one processor; and
a memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of claims 1-8.
10. A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a processor, implement the method of claims 1-8.
11. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the method according to claims 1-8.
CN202210600878.3A 2022-05-30 2022-05-30 Application launching and downloading method and device Pending CN114866535A (en)

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