CN116258523B - Medium information attribution method, device, computer equipment and storage medium - Google Patents
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- CN116258523B CN116258523B CN202310129517.XA CN202310129517A CN116258523B CN 116258523 B CN116258523 B CN 116258523B CN 202310129517 A CN202310129517 A CN 202310129517A CN 116258523 B CN116258523 B CN 116258523B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
Abstract
The application relates to a medium information attribution method, a medium information attribution device, a computer device and a storage medium. The method comprises the following steps: responding to a delivery request of a media information delivery account for target media information, and constructing a click link; sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling a click link and uploading a trigger event under the condition that the delivered target media information is triggered; generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring the matched trigger identifier and constructing an attribution link matched with the trigger identifier under the condition that attribution events are associated with the trigger event, and returning attribution events through the attribution link; and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing based on the trigger identifier. By adopting the method, attribution to the medium information can be realized, and the intelligence of medium information processing is improved.
Description
Technical Field
The present application relates to the field of computer technology, and in particular, to a method, an apparatus, a computer device, a storage medium, and a computer program product for attributing medium information.
Background
With the development of computer technology, a technology for processing media information, such as advertisement information, has emerged, and a media information publishing user can put the media information on a media information publishing platform, and then the media information displayed can be used for being triggered by other users and performing related user operations.
In the conventional technology, after other users execute the trigger for the media information and related user operations, if the media information publishing user needs to check the related situation of the media information corresponding to the executed user operations, for example, check the delivery channel of the media information, etc., the method cannot be realized. Therefore, the processing of media information for delivery is currently not intelligent enough.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a medium information attribution method, an apparatus, a computer device, a computer readable storage medium, and a computer program product capable of improving the intelligence of medium information processing.
In a first aspect, the present application provides a method for attributing media information. The method comprises the following steps:
Responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information;
sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link;
and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
In one embodiment, the constructing, in response to a delivery request of the media information delivery account for target media information to be delivered, a click link of the target media information includes: responding to the delivery request, and acquiring a request identifier matched with the delivery request and a channel identifier corresponding to the delivery channel; acquiring a pre-constructed initial click link; and splicing the request identifier and the channel identifier with the initial click link to construct the click link.
In one embodiment, the sending the trigger event to the media information delivery account includes: generating an event sending address carrying the trigger mark according to the trigger mark; based on the event sending address, sending the triggering event to the media information delivery account; and the media information delivery account is used for acquiring the trigger identifier from the event sending address and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link.
In one embodiment, the generating the event sending address carrying the trigger according to the trigger includes: acquiring an initial event sending address which is provided by the media information delivery account and is bound with the request identifier; and splicing the trigger identifier and the initial event sending address to obtain the event sending address.
In one embodiment, after the generating the trigger identifier matched with the trigger event, the method further includes: acquiring the request identifier and the channel identifier carried in the click link, and binding the trigger identifier matched with the trigger event with the request identifier and the channel identifier; the attribution processing is performed on the target medium information based on the triggering identifier corresponding to the attribution event, and the attribution processing comprises the following steps: acquiring a request identifier and a channel identifier which are bound by the trigger identifier corresponding to the attribution event based on the trigger identifier corresponding to the attribution event; acquiring a corresponding media information delivery event according to the request identifier and the channel identifier bound by the trigger identifier; the media information release event characterizes a release channel corresponding to a channel identifier bound by the trigger identifier, and releases target media information corresponding to a request identifier bound by the trigger identifier; and carrying out first accumulation processing on the attribution times of the medium information delivery event, and taking the processing result of the first accumulation processing as the processing result of the attribution processing.
In one embodiment, after the obtaining the request identifier bound to the trigger identifier corresponding to the event and the channel identifier, the method further includes: and carrying out second accumulation processing on the attribution times of the channel identifiers corresponding to the attribution events, and sending the processing results of the second accumulation processing to the delivery channels corresponding to the channel identifiers.
In one embodiment, the generating a trigger that matches the trigger event includes: carrying out validity check on the triggering event, and generating the triggering identifier under the condition that the validity check result of the triggering event is that the verification passes; the step of obtaining the trigger identifier corresponding to the attribution event from the attribution link comprises the following steps: and carrying out validity check on the attribution event, and acquiring a trigger identifier corresponding to the attribution event from the attribution link under the condition that the validity check result of the attribution event is that the verification passes.
In one embodiment, the method for attributing the medium information further comprises: responding to the delivery request, acquiring a pre-constructed initial attribution link, and sending the initial attribution link to a delivery account for media information; and the initial attribution link is used for splicing the trigger identifier and the initial attribution link by the media information delivery account under the condition that attribution events are associated with the trigger event, and constructing an attribution link matched with the trigger identifier.
In a second aspect, the application further provides a medium information attribution device. The device comprises:
the click link construction module is used for responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information;
the click link sending module is used for sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
the trigger event sending module is used for generating a trigger identifier matched with the trigger event and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link;
and the medium information attribution module is used for acquiring the trigger identifier corresponding to the attribution event from the attribution link and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of:
responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information;
sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link;
and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of:
responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information;
sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link;
and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of:
responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information;
sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link;
and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
The method, the device, the computer equipment, the storage medium and the computer program product for attributing the medium information construct a click link of target medium information by responding to a throwing request of a medium information throwing account aiming at the target medium information to be thrown; sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling a click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered; generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link; and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and attributing the target medium information based on the trigger identifier corresponding to the attribution event. According to the application, when the target medium information is put in the medium information putting account, the click link is constructed, so that when the target medium information is triggered in the putting channel, the click link can be called to return a trigger event, then, a trigger mark matched with the trigger event can be generated, the trigger event is sent to the putting account of the target medium information, and then, if the trigger event is associated with an attribution event, the putting account can utilize the trigger mark to construct the attribution link and return the attribution event, thereby realizing attribution processing of the target medium information, realizing attribution of the medium information, and improving the intelligence of medium information processing.
Drawings
FIG. 1 is a diagram of an application environment for a method of attributing media information in one embodiment;
FIG. 2 is a flow chart of a method for attributing media information according to an embodiment;
FIG. 3 is a flow diagram of a click link for constructing target media information in one embodiment;
FIG. 4 is a flow diagram of sending a trigger event to a media information delivery account in one embodiment;
FIG. 5 is a flow diagram of attribution processing of target media information, according to an embodiment;
FIG. 6 is a flow chart of a method for attribution tracking of media information according to an embodiment;
FIG. 7 is a block diagram of a medium information attribution apparatus in one embodiment;
fig. 8 is an internal structural diagram of a computer device in one embodiment.
Detailed Description
The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
The method for attributing the medium information provided by the embodiment of the application can be applied to an application environment shown in fig. 1. Wherein, the server 102 for managing the media information can communicate with the terminal 101 of the media information delivery account and the server 103 of the delivery channel for delivering the media information through the network, and the server 103 can communicate with the terminal 104 of the media information viewing user and display the delivered media information to the media information viewing user. Specifically, the media information delivery account may initiate a request for delivering the target media information to the server 102 for managing media information through the terminal 101 thereof, and then the server 102 may respond to the request, thereby constructing a click link matched with the target media information, and sending the click link to the server 103 of the delivery channel, and the server 103 delivers the target media information to be displayed on the terminal 104. Then if the media information checking user triggers the target media information to the server 103 through the terminal 104, the server 103 can call the clicking link, upload a triggering event corresponding to the triggering operation to the server 102 through the clicking link, after the server 102 receives the triggering event, generate a triggering identifier corresponding to the triggering event, and return the triggering event to the terminal 101 of the media information delivery account, after the terminal 101 obtains the triggering event, if the terminal 101 detects that the media information checking user performs further preset user operation on the triggering event, it can determine that the triggering event is associated with an attribution event, at this moment, the attribution link can be constructed through the triggering identifier matched with the triggering event associated with the attribution event, so that the attribution event is returned to the server 102, and then the attribution processing of the target media information is realized by the server 102 using the triggering identifier carried in the attribution event. The terminals 101 and 104 may be, but not limited to, various personal computers, notebook computers, smartphones, tablet computers, and portable wearable devices, and the servers 102 and 103 may be implemented as independent servers or a server cluster composed of a plurality of servers.
In one embodiment, as shown in fig. 2, a method for attributing media information is provided, which is described by taking the server 102 in fig. 1 as an example, and includes the following steps:
step S201, responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information.
The media information delivery account is a user account that needs to deliver media information, the target media information is media information that the user account is ready to deliver, and the user account can trigger a delivery request for delivering target media information through the terminal 101 to achieve delivery of the target media information. Specifically, when the media information delivery account needs to deliver the target media information, a delivery request for delivering the target media information can be triggered to the server 102 through the terminal 101, and the server 102 can respond to the request, so as to construct a click link for the target media information.
Step S202, sending the click link to a delivery channel for delivering target media information; the delivery channel is used for calling a click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered.
The delivery channel may refer to a media channel for delivering target media information, where the delivery channel may display the delivered media information through its server 103, so that the media information viewing account may view the delivered target media information through its terminal 104, and if the media information viewing account may further learn about the relevant details of the target media information by performing a triggering operation on the displayed target media information, for example, clicking on the displayed target media information, a triggering event corresponding to the triggering operation may be generated in the server 103 of the delivery channel.
Specifically, after the construction of the click link is completed, the server 102 may also send the click link to the server 103 that may be used to deliver the target media information, where the delivery channel realizes the delivery presentation of the target media information. Then, if a user views the target media information of the above delivery through the above delivery channel and performs a trigger operation on the target media information, the server 103 may generate a trigger event corresponding to the trigger operation and call a click link provided by the server 102, thereby uploading the trigger event to the server 102.
Step S203, generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring the trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link.
The trigger identifier is an identifier for identifying a trigger event, and after the server 102 receives the trigger event returned by the server 103, the trigger identifier matched with the trigger event can be further generated, and meanwhile, the trigger event is sent to the terminal 101 of the media information delivery account. Then if the terminal 101 detects that the trigger event is associated with an attribution event, for example, the media information viewing account may further perform a preset account interaction on the triggered target media information, it may indicate that the trigger event may be associated with an attribution event, at this time, the terminal 101 may also obtain a trigger identifier of the trigger event associated with the attribution event, thereby constructing an attribution link for the server 102 to perform attribution processing by using the trigger identifier, and by calling the constructed attribution link, realizing returning of the attribution event by the attribution link.
Step S204, the trigger corresponding to the attribution event is obtained from the attribution link, and attribution processing is carried out on the target medium information based on the trigger corresponding to the attribution event.
Finally, after receiving the attribution event returned by the terminal 101, the server 102 may also obtain a trigger identifier corresponding to the attribution event from the invoked attribution link generated based on the trigger identifier, so as to implement attribution processing on the target media information based on the trigger identifier.
For example, the target media information may be media information for resource exchange, which may be used for presentation to invite the media information viewing account to perform resource exchange actions. When the media information delivery account initiates the delivery request, the server 102 may first construct a click link of the target media information and provide the click link to the delivery channel of the target media information, then if the media information viewing account views the target media information for executing the resource exchange behavior through the delivery channel, after the media information viewing account intentionally executes the resource exchange behavior, the terminal 104 may trigger the target media information to view the detailed information related to the resource exchange, after triggering, the delivery channel may call the click link to transfer the trigger event to the server 102, and the server 102 generates a trigger identifier of the trigger event and sends the trigger event to the media information delivery account. Then, if the media information views the account to view the detailed information of the resource exchange, and finally performs the action operation of the resource exchange, the terminal 101 of the media information delivering account can determine that the trigger event is associated with an attribution event, thus after the trigger identifier of the trigger event is obtained, an attribution link matched with the trigger identifier is constructed, and the attribution event is returned to the server 102 by calling the attribution link, so that the server 102 realizes attribution processing based on the trigger identifier of the attribution event.
In the above-mentioned attribution method of media information, the server 102 constructs a click link of target media information by responding to a delivery request of the media information delivery account for the target media information to be delivered; sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling a click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered; generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link; and acquiring a trigger identifier corresponding to the attribution event from the attribution link, and attributing the target medium information based on the trigger identifier corresponding to the attribution event. According to the application, when the target medium information is put in the medium information putting account, the click link is constructed, so that when the target medium information is triggered in the putting channel, the click link can be called to return a trigger event, then, a trigger mark matched with the trigger event can be generated, the trigger event is sent to the putting account of the target medium information, and then, if the trigger event is associated with an attribution event, the putting account can utilize the trigger mark to construct the attribution link and return the attribution event, thereby realizing attribution processing of the target medium information, realizing attribution of the medium information, and improving the intelligence of medium information processing.
In one embodiment, as shown in fig. 3, step S201 may further include:
step S301, responding to the throwing request, and acquiring a request identifier matched with the throwing request and a channel identifier corresponding to the throwing channel.
The request identifier is an identifier for representing a delivery request of target media information, and the channel identifier is an identifier for representing a delivery channel for delivering the target media information. Specifically, after the media information delivery account initiates the delivery request of the target media information, the server 102 may generate a corresponding delivery request identifier according to the delivery request, and generate a channel identifier for characterizing the delivery channel of the target media information.
Step S302, obtaining a pre-constructed initial click link;
step S303, splicing the request identifier, the channel identifier and the initial click link to construct the click link.
The initial click link refers to a click link that does not carry a request identifier and a channel identifier, and may be, for example, a pre-constructed click link template, which may be pre-stored in the server 102. Specifically, after obtaining the request identifier matched with the delivery request and the channel identifier corresponding to the delivery channel, the server 102 may splice the request identifier and the channel identifier with the click link template, that is, the initial click link, to form the click link corresponding to the target media information.
In this embodiment, an initial click link may be pre-built in the server 102, so that after receiving a delivery request for target media information, a request identifier of the delivery request and a channel identifier of a delivery channel for delivering the target media information may be utilized, and a click link may be formed by using the concatenation of the initial click link, so that the generation efficiency of the click link may be improved.
Further, as shown in fig. 4, step S203 may further include:
step S401, generating an event sending address carrying the trigger according to the trigger.
The event transmission address is an address of the terminal 101 for the server 102 to transmit the trigger event to the media information delivery account. In this embodiment, the server 102 invokes the event sending address to send the trigger event. Specifically, after the server 102 obtains the trigger, the trigger may be used to construct a corresponding event-sending address.
Step S402, based on the event sending address, sending a triggering event to the media information delivery account; the media information delivery account is used for acquiring the trigger identifier from the event sending address and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the attribution event, and returning the attribution event through the attribution link.
After the event sending address is constructed, the trigger event can be sent to the terminal 101 of the media information delivery account through the constructed event sending address, and because the event sending address carries the trigger identifier, the terminal 101 can obtain the trigger identifier of the corresponding trigger event from the event sending address under the condition of attributing the event, thereby constructing the corresponding attribution link by using the trigger identifier, and returning the attribution event through the attribution link.
In this embodiment, the server 102 may generate an event sending address by using the trigger identifier, and send the trigger event to the media information delivery account by using the event sending address, so that when the media information delivery account is associated with the attribution event, the attribution link may be constructed by obtaining the trigger identifier from the event sending address, thereby improving the efficiency of sending the trigger event and the attribution event.
Further, step S401 may further include: acquiring an initial event sending address which is provided by a media information delivery account and is bound with a request identifier; and splicing the trigger identifier and the initial event sending address to obtain the event sending address.
The initial event sending address refers to an event sending address that does not carry a trigger, where the initial event sending address may be provided to the server 102 after being packaged by the media information delivery account, and after the media information delivery account triggers the delivery request, the server 102 may further associate and bind the initial event sending address with the delivery request, that is, bind the request identifier. After the server 102 receives the trigger event uploaded by the server 103, the trigger identifier corresponding to the trigger event may be spliced with the initial event sending address, so as to construct an event sending address.
In this embodiment, the media information delivery account may also provide the initial event sending address to the server 102, so that the server 102 may construct the event sending address carrying the trigger identifier by using the initial event sending address.
In one embodiment, after step S203, the method may further include: acquiring a request identifier and a channel identifier carried in a click link, and binding the trigger identifier matched with a trigger event with the request identifier and the channel identifier; as shown in fig. 5, step S204 may further include:
Step S501, based on the trigger corresponding to the attribution event, acquiring the request identifier and the channel identifier bound by the trigger corresponding to the attribution event.
In this embodiment, after the server 102 receives a certain trigger event and generates a trigger identifier corresponding to the trigger event, the trigger identifier may be further bound with a request identifier and a channel identifier carried in the click link. And then if the trigger identifier corresponding to the attribution event is received, the trigger identifier can be utilized to acquire the request identifier and the channel identifier which are bound with the trigger identifier.
For example, when the delivery channel receives a click on target media information, a click link carrying a request identifier and a channel identifier may be called, the trigger event is sent to the server 102, the server 102 generates a trigger identifier a matched with the trigger event, and then a binding relationship between the trigger identifier a and the request identifier a and between the trigger event and the channel identifier a may be constructed, if the trigger event corresponding to the trigger identifier a is associated with an attribution event, then the media information delivery account may construct an attribution link carrying the trigger identifier a, and returns the attribution event through the attribution link, and at this time, the server 102 may obtain a trigger identifier corresponding to the attribution event, that is, the trigger identifier a, from the attribution link, so that the request identifier corresponding to the attribution event, that is, the request identifier a and the channel identifier a may be obtained by using the binding relationship.
Step S502, according to the request identifier and the channel identifier bound by the trigger identifier, a corresponding media information delivery event is obtained; the media information delivery event characterizes a delivery channel corresponding to a channel identifier bound by a trigger identifier, and delivers target media information corresponding to a request identifier bound by the trigger identifier.
The media information delivery event is a delivery event for characterizing a specific media information delivered through a specific delivery channel, and because the request identifier can be used for characterizing a delivery request of target media information, namely, can be used for characterizing the specific media information delivered, and meanwhile, the channel identifier can be used for characterizing the delivery channel of target media information, the server 102 can determine the media information delivery event corresponding to the attribution event based on the bound request identifier and channel identifier, namely, determine that the media information delivery event corresponding to the attribution event is a delivery channel corresponding to the channel identifier, so as to deliver the target media information corresponding to the request identifier.
For example, the request identifier bound by the trigger identifier corresponding to the event is the request identifier a, and the channel identifier bound by the trigger identifier is the channel identifier a, so that the corresponding media information delivery event is characterized as a delivery event of the target media information corresponding to the request identifier a through the delivery channel corresponding to the channel identifier a.
Step S503, performing a first accumulation process on the number of times of attribution of the media information delivery event, and taking the processing result of the first accumulation process as the processing result of attribution process.
Finally, when determining the media information delivery event, the number of times of attribution of the delivery event may be accumulated, so that the accumulated result is used as a processing result of attribution processing on the target media information, for example, the server 102 may determine the media information delivery event corresponding to the attribution event when receiving the attribution event each time, and add one to the number of times of attribution of the media information delivery event, so as to accumulate the number of times of attribution.
In this embodiment, the trigger identifier of the trigger event may be bound by clicking the request identifier and the channel identifier carried in the link, so that when the trigger event is associated with the attribution event, the trigger identifier of the trigger event associated with the attribution event may be extracted from the attribution link, so that the attribution information delivery event associated with the attribution event is determined by using the trigger identifier, so as to implement attribution accumulation for the media information delivery event, and implement attribution processing of the target media information in the above manner, thereby improving processing accuracy of attribution processing.
In addition, after step S501, the method may further include: and carrying out second accumulation processing on the attribution times of the channel identifiers corresponding to the attribution events, and sending the processing result of the second accumulation processing to the delivery channel corresponding to the channel identifiers.
And if a certain delivery channel also hopes to obtain the attribution result of the media information delivered through the channel, in this embodiment, after obtaining the channel identifier corresponding to each attribution event, the server 102 may further perform accumulation processing on the attribution times of the channel identifier, so as to send the result of the accumulation processing to the delivery channel corresponding to the channel identifier, so that the delivery channel can obtain the attribution result of the media information delivered through the delivery channel.
For example, when the delivery channel a needs to acquire the attribution result of the media information delivered through the delivery channel a by the server 102, after receiving each attribution event, if the channel identifier corresponding to the attribution event is the channel identifier a representing the delivery channel a, the server 102 may perform accumulation processing on the attribution times of the delivery channel a, that is, each time when the server 102 determines that the delivery channel corresponding to the attribution event is the delivery channel a, the attribution times of the delivery channel a may be increased by one, and the result obtained by the accumulation processing is returned to the delivery channel a as the attribution result of the delivery channel a.
In this embodiment, the server 102 may further perform the attribution times accumulation processing for the channel identifier by using the channel identifier corresponding to the attribution event, thereby implementing attribution processing for the specific delivery channel, and further improving the functional diversity of attribution processing.
In one embodiment, step S203 may further include: carrying out validity check on the triggering event, and generating a triggering identifier under the condition that the validity check result of the triggering event is that the verification is passed; step S204 may further include: and carrying out validity check on the attribution event, and acquiring a trigger identifier corresponding to the attribution event from the attribution link under the condition that the validity check result of the attribution event is that the verification passes.
In this embodiment, after receiving the trigger event provided by the delivery channel 103 or the attribution event provided by the terminal 101, the server 102 may also perform validity check on the trigger event and the attribution event, and only if the validity check of the trigger event passes, the generation of the trigger identifier may be performed. Similarly, the process of obtaining the trigger from the attribution link is only performed if the validity check of the attribution event passes.
In this embodiment, after the server 102 receives the trigger event and the attribution event, the validity check is performed on the trigger event and the attribution event, and only if the validity check passes, the generation of the trigger identifier is performed, or the process of acquiring the trigger identifier is performed, so that the security of acquiring the trigger identifier can be improved.
In one embodiment, the method for attributing the medium information may further include: responding to the delivery request, acquiring a pre-constructed initial attribution link, and transmitting the initial attribution link to a delivery account for the media information; the initial attribution link is used for splicing the trigger identifier and the initial attribution link by the media information delivery account under the condition that the trigger event is associated with the attribution event, and the attribution link matched with the trigger identifier is constructed.
The initial attribution link is an attribution link which does not carry a trigger, and may be, for example, a pre-constructed attribution link template, which may be pre-stored in the server 102. Specifically, the server 102 may also link to the media information delivery account from providing a pre-stored initial attribution upon receiving a delivery request initiated by the media information delivery account. When the terminal 101 of the media information delivery account detects that a trigger event is associated with an attribution event, the terminal 101 can splice the trigger identifier corresponding to the trigger event with the attribution link template, namely the initial attribution link, to form an attribution link matched with the trigger identifier.
In this embodiment, an initial attribution link may be pre-built in the server 102, so that after receiving a delivery request for the target media information, the initial attribution link may be provided to a delivery account of the target media information, so that the delivery account may splice with the initial attribution link to form an attribution link by using a trigger identifier associated with a trigger event of the attribution event, thereby improving generation efficiency of the attribution link.
In an application example, a attribution tracking method and device of media information are also provided, wherein the attribution tracking device can provide a click chain for a downstream delivery channel for click tracking; an attribution chain is provided for the upstream media information delivery account for converting attributions, as shown in fig. 6, and the specific steps are as follows:
1. managing a media information delivery account, a delivery channel and order information on an operation platform, generating a unique identity identification affile_id, namely a delivery channel id, for each channel, and generating an order and a unique identity identification, namely an order identification, for each transaction cooperation requirement of the media information delivery account;
2. associating a packaged Default URL provided by the media information delivery account in the order information, examples are: adv-domain/xxxappclickid= $ { transaction_id } & xxx=xxx, wherein the transaction_id is a unique ID automatically generated when each click passes through the Tec-Tracking device, and the click is identified, namely the click ID;
3. Two parameters, the offer_id and the affile_id, are stitched on the click chain, examples:
tec-tracking-domain/aff_coffer_id＝xxx&affiliate_id＝xxx
providing the clicking chain for the channel, and initiating HTTP to call the clicking chain in the channel when the user clicks the media information;
4. when a click chain is called, a request is reported to an attribution device of an operation platform, whether the click is legal or not is checked in a series, and after the click chain passes the check, a transaction_id is automatically generated and replaces a $ { transaction_id } part of a parameter clickid = $ { transaction_id }; then, the inside of the device redirects the replaced complete Default URL, the request is reported to the media information delivery account side, and the final media information delivery account processes the click and redirects to a final user landing page;
5. when the media information delivery account receives the reported click to generate event conversion, an attribution chain provided for the media information delivery account is used, and the method comprises the following steps:
tec-tracking-domain/aff_lsrtransaction_id＝${clickid}&token＝xxx
the media information delivery account side replaces the value of $ { clickid } with the value of clickid in the Default URL, and sends an HTTP request to call an attribution issuing attribution interface in the program;
6. when the attribution device receives attribution, a series of checks are carried out on whether the attribution is legal or not, after the check is passed, specific orders and channels are searched and associated based on the acquired transaction_id, and attribution times are automatically accumulated;
7. And finally, replacing similar attribution chain parameters of the channel side associated with the affile_id and issuing attributions.
In the application example, the attribution tracking method and device for the medium information are provided, a user can quickly build a set of operation platform meeting the minimum transaction closed loop with lower technical cost by using the attribution tracking device from scratch to date of the medium information operation platform, and therefore the attribution tracking link is connected to the upstream and the downstream.
It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.
Based on the same inventive concept, the embodiment of the application also provides a medium information attribution device for realizing the above-mentioned medium information attribution method. The implementation of the solution provided by the apparatus is similar to the implementation described in the above method, so the specific limitation in the embodiments of the apparatus for attributing one or more media information provided below may be referred to the limitation of the method for attributing media information hereinabove, and will not be repeated herein.
In one embodiment, as shown in fig. 7, there is provided a medium information attribution apparatus, comprising: a click link construction module 701, a click link transmission module 702, a trigger event transmission module 703, and a media information attribution module 704, wherein:
a click link construction module 701, configured to construct a click link of target media information in response to a delivery request of a media information delivery account for the target media information to be delivered;
a click link transmitting module 702, configured to transmit the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling a click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
The trigger event sending module 703 is configured to generate a trigger identifier that is matched with the trigger event, and send the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link;
and the medium information attribution module 704 is used for acquiring the trigger identifier corresponding to the attribution event from the attribution link and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
In one embodiment, the click link construction module 701 is further configured to obtain, in response to the delivery request, a request identifier that matches the delivery request, and a channel identifier corresponding to the delivery channel; acquiring a pre-constructed initial click link; and splicing the request identifier and the channel identifier with the initial click link to construct the click link.
In one embodiment, the trigger event sending module 703 is further configured to generate an event sending address carrying the trigger identifier according to the trigger identifier; based on the event sending address, sending the triggering event to the media information delivery account; the media information delivery account is used for acquiring the trigger identifier from the event sending address and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the attribution event, and returning the attribution event through the attribution link.
In one embodiment, the trigger event sending module 703 is further configured to obtain an initial event sending address provided by the media information delivery account and bound to the request identifier; and splicing the trigger identifier and the initial event sending address to obtain the event sending address.
In one embodiment, the trigger event sending module 703 is further configured to obtain a request identifier and a channel identifier carried in the click link, and bind the trigger identifier matched with the trigger event with the request identifier and the channel identifier; the medium information attribution module 704 is further configured to obtain a request identifier and a channel identifier bound to a trigger identifier corresponding to the attribution event based on the trigger identifier corresponding to the attribution event; acquiring a corresponding media information delivery event according to the request identifier and the channel identifier bound by the trigger identifier; the media information release event characterizes a release channel corresponding to a channel identifier bound by a trigger identifier, and releases target media information corresponding to a request identifier bound by the trigger identifier; and carrying out first accumulation processing on the attribution times of the media information delivery event, and taking the processing result of the first accumulation processing as the processing result of attribution processing.
In one embodiment, the medium information attribution module 704 is further configured to perform a second accumulation process on the number of times of attribution of the channel identifier corresponding to the attribution event, and send a processing result of the second accumulation process to the delivery channel corresponding to the channel identifier.
In one embodiment, the trigger event sending module 703 is further configured to perform validity check on the trigger event, and generate a trigger identifier when the validity check result of the trigger event is that the check passes; the medium information attribution module 704 is further configured to perform validity check on the attribution event, and obtain a trigger identifier corresponding to the attribution event from the attribution link when the validity check result of the attribution event is that the verification passes.
In one embodiment, the medium information attribution apparatus further comprises: the attribution link sending module is used for responding to the delivery request, acquiring a pre-constructed initial attribution link and sending the initial attribution link to the delivery account for the media information; the initial attribution link is used for splicing the trigger identifier and the initial attribution link by the media information delivery account under the condition that the trigger event is associated with the attribution event, and the attribution link matched with the trigger identifier is constructed.
The respective modules in the above-described medium information attribution apparatus may be realized in whole or in part by software, hardware, and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be a server, and the internal structure of which may be as shown in fig. 8. The computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing delivery request data. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of attributing to media information.
It will be appreciated by those skilled in the art that the structure shown in FIG. 8 is merely a block diagram of some of the structures associated with the present inventive arrangements and is not limiting of the computer device to which the present inventive arrangements may be applied, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.
In an embodiment, there is also provided a computer device comprising a memory and a processor, the memory having stored therein a computer program, the processor implementing the steps of the method embodiments described above when the computer program is executed.
In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored which, when executed by a processor, carries out the steps of the method embodiments described above.
In an embodiment, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the steps of the method embodiments described above.
The user information (including but not limited to user equipment information, user personal information, etc.) and the data (including but not limited to data for analysis, stored data, presented data, etc.) related to the present application are information and data authorized by the user or sufficiently authorized by each party.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the embodiments provided herein may include at least one of a relational database and a non-relational database. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processor referred to in the embodiments provided in the present application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic unit, a data processing logic unit based on quantum computing, or the like, but is not limited thereto.
The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The foregoing examples illustrate only a few embodiments of the application and are described in detail herein without thereby limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of the application should be assessed as that of the appended claims.
Claims (10)
1. A method for attributing media information, the method comprising:
responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information; comprising the following steps: responding to the release request, and acquiring a request identifier matched with the release request and a channel identifier corresponding to a release channel; acquiring a pre-constructed initial click link; splicing the request identifier and the channel identifier with the initial click link to construct the click link;
Sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
generating a trigger identifier matched with the trigger event, and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link; the sending the trigger event to the media information delivery account includes: generating an event sending address carrying the trigger mark according to the trigger mark; based on the event sending address, sending the triggering event to the media information delivery account; the media information delivery account is used for acquiring the trigger identifier from the event sending address and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link;
And acquiring a trigger identifier corresponding to the attribution event from the attribution link, and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
2. The method of claim 1, wherein generating an event-sending address carrying the trigger according to the trigger comprises:
acquiring an initial event sending address which is provided by the media information delivery account and is bound with the request identifier;
and splicing the trigger identifier and the initial event sending address to obtain the event sending address.
3. The method of claim 1, wherein after generating the trigger that matches the trigger event, further comprising:
acquiring the request identifier and the channel identifier carried in the click link, and binding the trigger identifier matched with the trigger event with the request identifier and the channel identifier;
the attribution processing is performed on the target medium information based on the triggering identifier corresponding to the attribution event, and the attribution processing comprises the following steps:
acquiring a request identifier and a channel identifier which are bound by the trigger identifier corresponding to the attribution event based on the trigger identifier corresponding to the attribution event;
Acquiring a corresponding media information delivery event according to the request identifier and the channel identifier bound by the trigger identifier; the media information release event characterizes a release channel corresponding to a channel identifier bound by the trigger identifier, and releases target media information corresponding to a request identifier bound by the trigger identifier;
and carrying out first accumulation processing on the attribution times of the medium information delivery event, and taking the processing result of the first accumulation processing as the processing result of the attribution processing.
4. The method of claim 3, wherein after the obtaining the request identifier and the channel identifier of the trigger identifier binding corresponding to the attribution event, further comprises:
and carrying out second accumulation processing on the attribution times of the channel identifiers corresponding to the attribution events, and sending the processing results of the second accumulation processing to the delivery channels corresponding to the channel identifiers.
5. The method of claim 1, wherein the step of determining the position of the substrate comprises,
the generating the trigger identifier matched with the trigger event comprises the following steps:
carrying out validity check on the triggering event, and generating the triggering identifier under the condition that the validity check result of the triggering event is that the verification passes;
The step of obtaining the trigger identifier corresponding to the attribution event from the attribution link comprises the following steps:
and carrying out validity check on the attribution event, and acquiring a trigger identifier corresponding to the attribution event from the attribution link under the condition that the validity check result of the attribution event is that the verification passes.
6. The method according to claim 1, wherein the method further comprises:
responding to the delivery request, acquiring a pre-constructed initial attribution link, and sending the initial attribution link to a delivery account for media information; and the initial attribution link is used for splicing the trigger identifier and the initial attribution link by the media information delivery account under the condition that attribution events are associated with the trigger event, and constructing an attribution link matched with the trigger identifier.
7. A media information attribution apparatus, the apparatus comprising:
the click link construction module is used for responding to a delivery request of a media information delivery account for target media information to be delivered, and constructing a click link of the target media information; the method is further used for responding to the throwing request, obtaining a request identifier matched with the throwing request and a channel identifier corresponding to a throwing channel; acquiring a pre-constructed initial click link; splicing the request identifier and the channel identifier with the initial click link to construct the click link;
The click link sending module is used for sending the click link to a delivery channel for delivering the target media information; the delivery channel is used for calling the click link and uploading a trigger event matched with the trigger under the condition that the delivered target media information is triggered;
the trigger event sending module is used for generating a trigger identifier matched with the trigger event and sending the trigger event to the media information delivery account; the media information delivery account is used for acquiring a trigger identifier matched with the trigger event and constructing an attribution link matched with the trigger identifier under the condition that the trigger event is associated with the attribution event, and returning the attribution event through the attribution link; the event sending address carrying the trigger mark is further generated according to the trigger mark; based on the event sending address, sending the triggering event to the media information delivery account; the media information delivery account is used for acquiring the trigger identifier from the event sending address and constructing an attribution link matched with the trigger identifier under the condition that the attribution event is associated with the trigger event, and returning the attribution event through the attribution link;
And the medium information attribution module is used for acquiring the trigger identifier corresponding to the attribution event from the attribution link and carrying out attribution processing on the target medium information based on the trigger identifier corresponding to the attribution event.
8. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 6 when the computer program is executed.
9. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
10. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
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