CN110769052A

CN110769052A - Channel information determination method and device, storage medium and electronic device

Info

Publication number: CN110769052A
Application number: CN201910996253.1A
Authority: CN
Inventors: 罗广镇
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-10-18
Filing date: 2019-10-18
Publication date: 2020-02-07
Anticipated expiration: 2039-10-18
Also published as: CN110769052B

Abstract

The invention discloses a channel information determining method and device, a storage medium and an electronic device. The method comprises the following steps: acquiring a first request from a first page, wherein the first page is a page displayed on a target terminal, and the first request is a request generated by responding to a downloading operation executed on the first page by a target account; responding to the first request to record a first mapping relation, wherein the first mapping relation comprises a mapping relation between a first page address of a first page and a target identifier generated according to an identifier parameter, and the identifier parameter comprises a target account and/or a terminal parameter of a target terminal; acquiring a second request from the target terminal, wherein the second request is a request generated when a downloaded target application is opened, and the second request carries an identification parameter; when the first page address with the first mapping relation with the target identification is found, channel information corresponding to the first page address is recorded, and the channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page.

Description

Channel information determination method and device, storage medium and electronic device

Technical Field

The invention relates to the field of computers, in particular to a channel information determining method and device, a storage medium and an electronic device.

Background

Currently, in a mobile application distribution scenario, a large number of campaign pages are generated, so as to attract users through contents in which the users are interested, but the contents must be participated in the application after the application is installed, so as to attract the users to download the installation application. However, due to complex functions in the application, when the user downloads and opens the application after installation, the user cannot find the operation activities of the previous campaign pages with a high probability, so that information fault after installation of the application is caused, and an application developer and an application issuer cannot know the distribution source of the application.

In the existing scheme, different channel marks are written in specific positions in distributed application software package programs, each channel mark generates an installation package, and after a user installs application software, channel mark information written in the installation package is read, so that installation information is obtained, and the purpose of distinguishing user installation sources is achieved. However, the single channel marking information recorded in the existing scheme cannot meet the requirement of how to know more detailed user sources in the actual distribution scene, that is, how to distinguish the distribution effect of each activity in each channel, so that the channel cost, channel income division and other aspects of mobile application distribution are affected. Meanwhile, the unicity of the information also enables users brought by distribution to not well complete experience closed loop, namely after the users download and install the application, the users are difficult to find the content of the propaganda activity page to attract the users, and misunderstanding or complaints of the users are easily caused.

Aiming at the problems that in the related art, the source of a user cannot be subdivided by mobile application distribution, and the content of a user attracted by a campaign page is difficult to find after the user downloads and installs the application, an effective solution is not provided at present.

Disclosure of Invention

The embodiment of the invention provides a method and a device for determining channel information, a storage medium and an electronic device, which are used for at least solving the technical problem that the mobile application distribution cannot subdivide user sources in the related art.

According to an aspect of an embodiment of the present invention, there is provided a method for determining channel information, including: acquiring a first request from a first page, wherein the first page is a page displayed on a target terminal, the first request is a request generated by responding to a downloading operation executed by a target account on the first page, and the downloading operation is used for requesting to download a target application on the target terminal; responding to the first request to record a first mapping relation, wherein the first mapping relation comprises a mapping relation between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter comprises a target account and/or a terminal parameter of the target terminal carried in the first request; acquiring a second request from the target terminal, wherein the second request is a request generated by opening the downloaded target application on the target terminal, and the second request carries the identification parameter; and recording channel information corresponding to the first page address under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the first page guidance, and the target identifier is generated by the identifier parameter carried in the second request.

According to another aspect of the embodiments of the present invention, there is also provided a channel information determining apparatus, including: a first obtaining module, configured to obtain a first request from a first page, where the first page is a page displayed on a target terminal, the first request is a request generated in response to a downloading operation executed by a target account on the first page, and the downloading operation is used to request downloading of a target application on the target terminal; a first recording module, configured to respond to the first request to record a first mapping relationship, where the first mapping relationship includes a mapping relationship between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter includes the target account and/or a terminal parameter of the target terminal carried in the first request; a second obtaining module, configured to obtain a second request from the target terminal, where the second request is a request generated by opening the downloaded target application on the target terminal, and the second request carries the identifier parameter; and the second recording module is used for recording channel information corresponding to the first page address under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page, and the target identifier is generated by the identifier parameter carried in the second request.

According to still another aspect of the embodiments of the present invention, there is provided a page display method including: displaying a first page on a target terminal; detecting a downloading operation executed by a target account on the first page, wherein the downloading operation is used for requesting to download a target application on the target terminal; responding to the downloading operation, and sending a first request to a server, wherein the first request carries identification parameters, and the identification parameters comprise the target account and/or terminal parameters of the target terminal; sending a second request to the server under the condition that the target application is downloaded and opened on the target terminal, wherein the second request carries the identification parameter; acquiring a second page address of a second page sent by the server in the target application, wherein the second page address is an address sent by the server after receiving the second request, and the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal; and displaying the second page indicated by the second page address in the target application.

According to still another aspect of the embodiments of the present invention, there is also provided a page display apparatus including: the first display module is used for displaying a first page on the target terminal; the detection module is used for detecting a downloading operation executed by a target account on the first page, wherein the downloading operation is used for requesting to download a target application on the target terminal; a first sending module, configured to send a first request to a server in response to the downloading operation, where the first request carries an identifier parameter, and the identifier parameter includes the target account and/or a terminal parameter of the target terminal; a second sending module, configured to send a second request to the server when the target application is downloaded and opened on the target terminal, where the second request carries the identifier parameter; a fourth obtaining module, configured to obtain, in the target application, a second page address of a second page sent by the server, where the second page address is an address sent by the server after receiving the second request, and the second page is a target page to be displayed in the target application when the target application is downloaded and opened on the target terminal; and the second display module is used for displaying the second page indicated by the second page address in the target application.

According to still another aspect of the embodiments of the present invention, there is also provided a storage medium having a computer program stored therein, wherein the computer program is configured to execute the above channel information determining method when running.

According to another aspect of the embodiments of the present invention, there is also provided an electronic apparatus, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the channel information determining method through the computer program.

In the embodiment of the invention, after a first request from a first page is acquired, the first request is responded and a first mapping relation is recorded, then a second request which is from a target terminal and carries a target identifier is acquired, and channel information corresponding to the first page address is recorded under the condition that the first page address which has the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of a target application are finished through the guidance of the first page. That is to say, through recording the channel information corresponding to the first page address, accurate recording of the completion of the downloading and the opening of the target application guided by the first page can be realized, and the corresponding first page can be quickly determined for the massive downloading and the opening of the target application. In other words, the source channel for downloading and opening the target application can be accurately positioned by recording the channel information corresponding to the first page address, and the technical problem that the source of the user cannot be subdivided by mobile application distribution in the related art is further solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

fig. 1 is a diagram of a hardware environment of an alternative channel information determination method according to an embodiment of the present invention;

fig. 2 is a flowchart of an alternative channel information determination method according to an embodiment of the present invention;

FIG. 3 is a schematic diagram illustrating the effect of an external distribution application scenario of an alternative mobile application according to an embodiment of the present invention;

FIG. 4 is an illustration of an alternative external distribution scenario for mobile applications in accordance with an embodiment of the present invention;

FIG. 5 is a schematic diagram of an alternative method of determining a user id in accordance with embodiments of the present invention;

FIG. 6 is a flow diagram of an alternative page display method according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of an alternative channel information determining apparatus according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of another alternative channel information determining apparatus according to an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of an alternative page display apparatus according to an embodiment of the present invention;

FIG. 10 is a schematic diagram of an alternative electronic device according to an embodiment of the invention;

fig. 11 is a schematic structural diagram of another alternative electronic device according to an embodiment of the invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Technical terms involved in the embodiments of the present invention include:

(1) mobile application distribution: the popularization behavior of the mobile terminal application software (including the application software installed on the mobile phone, the tablet and other devices) comprises the processes of propaganda and guidance of software functions, and channel providing for users to download and install.

(2) Installation information: the user installs detailed information of the source channel of the mobile application and the installed software package.

(3) App: the abbreviation of application refers to application software.

According to an aspect of the embodiments of the present invention, a method for determining channel information is provided, and optionally, as an optional implementation manner, the method for determining channel information may be applied, but not limited to, to a hardware environment as shown in fig. 1. Assume that a client logged in by using a target account is installed in the target terminal 102, and the client provides a corresponding service for a user object.

In step S102, the display 108 of the target terminal 102 is configured to present a first page corresponding to the client, and the processor 106 is configured to detect a downloading operation performed by the target account on the first page, where the downloading operation is used to request to download the target application on the target terminal. The memory 104 is used for storing operation data generated by performing operations in the client.

Then, as shown in steps S104-S106, the target terminal 102 sends a first request to the server through the network 110 in response to the downloading operation, where the first request carries an identification parameter, and the identification parameter includes a target account and/or a terminal parameter of the target terminal. The server 112 obtains the first request from the first page, executes step S106 through the processing engine 116, and records a first mapping relationship in response to the first request, where the first mapping relationship includes a mapping relationship between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter includes a target account and/or a terminal parameter of the target terminal carried in the first request.

Then, as in steps S108 to S110, when the target application is downloaded and opened on the target terminal 102, the target terminal 102 sends a second request to the server through the network 110, where the second request carries the identification parameter. The server 112 obtains the second request from the target terminal 102, and executes step S112 through the processing engine 116, and records channel information corresponding to the first page address in the database 114 in the server when the first page address having the first mapping relationship with the target identifier generated by the identifier parameter carried in the second request is found, where the channel information is used to indicate that the downloading and opening of the target application are completed through the first page guidance.

Finally, a second page address of a second page is obtained from the target application on the target terminal 102, wherein the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal; and the display 108 in the target terminal 102 displays the second page, optionally the second page indicated by the second page address in the target application on the target terminal 102.

Alternatively, the target terminal 102 may be, but not limited to, a terminal capable of calculating data, such as a Mobile phone (e.g., an Android Mobile phone, an iOS Mobile phone, etc.), a notebook computer, a tablet computer, a palm computer, an MID (Mobile internet devices), a PAD, a desktop computer, and the like. A PC, etc., and the network may include, but is not limited to, a wireless network or a wired network. Wherein, this wireless network includes: bluetooth, WIFI, and other networks that enable wireless communication. Such wired networks may include, but are not limited to: wide area networks, metropolitan area networks, and local area networks. The server may include, but is not limited to, any hardware device capable of performing computations.

Through this embodiment, in this embodiment, after a first request from a first page is acquired, the first request is responded and a first mapping relationship is recorded, then a second request from a target terminal is acquired, and when a first page address having the first mapping relationship with a target identifier (generated by an identifier parameter carried in the second request) is found, channel information corresponding to the first page address is recorded, where the channel information is used to indicate that downloading and opening of a target application are completed through guidance of the first page. That is to say, through recording the channel information corresponding to the first page address, accurate recording of the completion of the downloading and the opening of the target application guided by the first page can be realized, and the corresponding first page can be quickly determined for the massive downloading and the opening of the target application. In other words, the source channel for downloading and opening the target application can be accurately positioned by recording the channel information corresponding to the first page address, and the technical problem that the source of the user cannot be subdivided by mobile application distribution in the related art is further solved.

In addition, in this embodiment, the channel information determining method may also be applied to, but not limited to, an independent processing device with a relatively high processing capability without data interaction. For example, the processing device may be, but is not limited to, a terminal device with a relatively high processing capability. The above is merely an example, and this is not limited in this embodiment.

Optionally, as an optional implementation manner, the method may be executed by a server, or may be executed by a terminal device, or may be executed by both the server and the terminal device, and in this embodiment, the execution by the server (for example, the server 112 described above) is taken as an example for description. As shown in fig. 2, the method for determining channel information includes:

s202, obtain a first request from a first page, where the first page is a page displayed on the target terminal, the first request is a request generated in response to a downloading operation executed by the target account on the first page, and the downloading operation is used to request to download the target application on the target terminal.

And S204, responding to the first request to record a first mapping relation, wherein the first mapping relation comprises a mapping relation between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter comprises a target account and/or a terminal parameter of the target terminal carried in the first request.

And S206, acquiring a second request from the target terminal, wherein the second request is a request generated by opening the downloaded target application on the target terminal, and the second request carries the identification parameter.

And S208, under the condition that the first page address having the first mapping relation with the target identifier is found, recording channel information corresponding to the first page address, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page, and the target identifier is generated by the identifier parameter carried in the second request.

According to the embodiment, after a first request from a first page is acquired, the first request is responded and a first mapping relation is recorded, then a second request from a target terminal is acquired, and channel information corresponding to a first page address is recorded under the condition that the first page address having the first mapping relation with a target identifier (generated by an identifier parameter carried in the second request) is found, wherein the channel information is used for indicating that downloading and opening of a target application are finished through the first page guide. That is to say, through recording the channel information corresponding to the first page address, accurate recording of the completion of the downloading and the opening of the target application guided by the first page can be realized, and the corresponding first page can be quickly determined for the massive downloading and the opening of the target application. In other words, the source channel for downloading and opening the target application can be accurately positioned by recording the channel information corresponding to the first page address, and the technical problem that the source of the user cannot be subdivided by mobile application distribution in the related art is further solved.

The method for determining the channel information in the present embodiment will be described with reference to fig. 3 and 4.

In step S202, a first request from a first page is obtained, where the first page is a page displayed on the target terminal, the first request is a request generated in response to a downloading operation performed by the target account on the first page, and the downloading operation is used to request that the target application is downloaded on the target terminal.

The method comprises the steps of obtaining a first request from a first page, wherein the first request is a request generated in response to a downloading operation executed by a target account on the first page displayed on a target terminal. Optionally, after the target terminal detects a first request generated by a target object corresponding to the target account executing a downloading operation, the user object may download the target application through a promotion page (i.e., a first page) in platforms such as mainstream social software or a mobile browser and a PC browser, that is, the user object may download the target application through a distribution scene corresponding to the first page. The distribution scenario corresponding to the first page may be a Html5 webpage, a carried advertisement, an operation activity, a download benefit, and other contents, as shown in fig. 4, and the scenario effect is as shown in fig. 3(a), after a user object opens a campaign page (corresponding to the first page), if the user object is interested in the contents in the page, an application (including App and other application software) corresponding to the content that the user is interested in may be downloaded in the campaign page by clicking a download button.

In step S204, the first request is responded to record a first mapping relationship, where the first mapping relationship includes a mapping relationship between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter includes a target account and/or a terminal parameter of the target terminal carried in the first request.

The first request carries a target account of the user object and/or a terminal parameter of the target terminal, a target identifier may be generated by the identifier parameter, and optionally, the server may establish a first mapping relationship between the target identifier and a first page address of the first page.

As shown in fig. 4, the scenario effect is as shown in fig. 3(b), after the user object downloads and/or downloads and installs the application, the terminal may simultaneously communicate with the backend server, so that the backend server responds to the first request, and simultaneously records a correspondence (i.e., the first mapping relationship) between a campaign page address (i.e., the first page address) and a user id (i.e., the target identifier), or the first mapping relationship may further include a behavior record (e.g., how many times the application is downloaded or downloaded and installed) of the application being downloaded or downloaded and installed, and the like.

As shown in fig. 5, the user id may be implemented in such a way that the background server may be an active page server and/or an application server, and the active page server and the application server may be the same server. The unique user id is generated through two parameters of user login account information (such as a QQ number, a micro signal and the like) input by a terminal page or acquired device information (a device code, a device model and the like), and it should be noted that the user id may include all the two parameters or only one of the two parameters. The user login account information corresponds to the target account number, and the device information corresponds to the terminal parameters of the target terminal.

In step S206, a second request from the target terminal is obtained, where the second request is a request generated by opening a downloaded target application on the target terminal, and the second request carries an identification parameter.

When a second request is generated after the target terminal opens and downloads the target application, the server may obtain the second request. Wherein, the second request carries the identification parameter.

In step S208, in the case that the first page address having the first mapping relationship with the target identifier is found, recording channel information corresponding to the first page address, where the channel information is used to indicate that the downloading and the opening of the target application are completed through the first page guidance, and the target identifier is generated by the identifier parameter carried in the second request.

It should be noted that, the application developer distributes the application to different application issuers to promote the application, for example, the application developer may assign the same or different channel numbers to various channels (such as Huashi shop, App Bao, application market, or some pages with the function of downloading the application). One page may correspond to one channel, or multiple pages may correspond to one channel. The external distribution scene of the application is mainly through the Html5 webpage, and the contents of promotion, operation activities, benefit downloading and the like are borne, so that the user is attracted to download the installation software, and the user can usually open the activity page of the external distribution scene on mainstream social software such as QQ, WeChat, or a mobile browser and a PC browser. For example, when the App is promoted by an outsource, a large number of promotion activity pages for promoting operation are available for attracting users to download, and the users can click and download the App through the promotion pages. The above is merely an example, and the present embodiment is not limited thereto.

The channel information may be understood as recording a channel number of an application distribution channel, the installation information includes channel information, the installation information may further include detailed information of the installed application (such as information of a version number of a software package, and the like), a download or download installation behavior record (such as how many times an installation package for installing the application is downloaded or downloaded), and the like.

After the user downloads and installs the application, the background server obtains a second request of the target terminal, and can find whether a first page address exists in a first mapping relation corresponding to the target identifier by searching the target identifier generated by the identifier parameter in the second request. If yes, recording channel information corresponding to the page address. The channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page, namely, the downloading and the opening finished through which the target application is guided by which page can be accurately recorded through the channel information.

As shown in fig. 4, the scenario effect is as shown in fig. 3(c), after downloading and opening the application, the server can find whether there is a promotion page address having a mapping relationship with the user id (i.e., the target identifier), further determine that the user id downloads the application software through the promotion page, and then record channel information corresponding to the promotion page address.

Through the embodiment, the channel information can accurately record which page the application is downloaded and opened through, further can record the corresponding relation between the installation information of the application software and the address of the publicity page, and improves the accuracy of determining the channel information distributed by the application.

Optionally, in this embodiment, responding to the first request to record the first mapping relationship includes: generating a target identifier according to the identifier parameter; recording a first mapping relation between a first page address of a first page and a target identifier, or recording a first mapping relation between the first page address, the target identifier and installation information, wherein the installation information comprises channel information.

The first mapping relationship may be a mapping relationship between the first page address and the target identifier, or the first mapping relationship may also be a mapping relationship between the first page address, the target identifier, and the installation information, which is not limited in this embodiment of the present application.

For example, the identification parameter includes at least one of user login account information (e.g., QQ number, micro signal, etc.), acquired device information (device code, device model, etc.), and the target identification can be generated by synthesizing the identification parameter. The above is merely an example, and the embodiments of the present application are not limited.

Through the embodiment, through the first mapping relation, the relation between the first page address (such as the publicity page of the application promotion page) and the target identifier can be accurately recorded, that is, the page through which the user downloads the application is accurately recorded, and the user downloading source of the application downloading is more carefully recorded.

Optionally, in this embodiment, in the case that the first page address having the first mapping relationship with the target identifier generated by the identifier parameter carried in the second request is found, the recording the channel information corresponding to the first page address may include, but is not limited to: generating a target identifier according to the identifier parameter carried in the second request; searching a first page address having a first mapping relation with the target identifier; under the condition that a first page address having a first mapping relation with a target identifier is found, acquiring installation information having a pre-established second mapping relation with the first page address, wherein the installation information comprises channel information; and recording the installation information including the channel information as the validated channel information.

The identification parameter may be a target account and/or a terminal parameter of a target terminal, where the target account is an account corresponding to an application program for promoting the target application, and for example, if the target application is promoted by a social application program (e.g., WeChat, QQ, etc.), the target account is an account corresponding to the social application program. The terminal parameter may be understood as an identification code, such as a mobile phone identification code. The installation information may be understood as detailed information of a source channel of the mobile application installed by the user object and an installed software package, and a second mapping relation between a first page address of the first page and the installation information may be pre-established, wherein the installation information includes the channel information.

In this embodiment, a target identifier can be generated by using the identifier parameter, and when a first page address having the first mapping relationship with the target identifier is found, installation information having a second mapping relationship with the first page address is further obtained, at this time, it can be determined that channel information included in the installation information is valid, and the valid channel information is recorded. The server may store the mapping relationship between the address of the campaign page and the installation information (i.e., the second mapping relationship). Validation may be understood as the user object actually downloading and opening the application through the first page corresponding to the channel information.

Through the embodiment of the application, if the target identifier generated by the identifier parameter carried in the second request finds the first page address having the first mapping relation with the target identifier, and further finds the installation information pre-established with the first page address by the first page address, it can be determined that the target application is downloaded and opened by the first page address, the accuracy of the channel information distributed by the application is improved, and further the application distribution effect of the subdivision channel distributed by the application can be distinguished, for example, the cost settlement of the mobile application distribution can be realized, more perfect and fine basic data can be provided for the effect evaluation, and the data of users (including new users) brought by each subdivision channel and each campaign in the mobile application distribution can be conveniently recorded, so that the exposure of each page and the brought user data can be clearly recorded, and accurate information is provided for the user in subsequent payment and channel division settlement.

Optionally, in this embodiment, when the first page address having the first mapping relationship with the target identifier generated by the identifier parameter carried in the second request is found, the method may further include: acquiring a second page address of a second page, wherein the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal; and transmitting the second page address to a target application on the target terminal, wherein the target application is used for displaying a second page indicated by the second page address.

When the downloading and the opening of the target application are completed, a second page address of a second page that can be continuously displayed in the target application may be acquired, and the second page address may be transmitted to the target application, so that the target application displays the second page.

For example, as shown in fig. 4, the scenario effect is as shown in fig. 3(c), after the terminal downloads and installs the application software package (e.g., APP), and opens the application after the installation is completed, the server can continue to obtain the second page address (e.g., the campaign page or the bonus page corresponding to the content of the campaign page) of the second page that continues to be displayed in the application. That is, when the user downloads and installs the application through the outgoing campaign and opens the application, the application can query the mapping record of the user and the page participating in the campaign by initiating a request query data through interaction with the background server because the background server has recorded the mapping relation between the campaign page and the user id.

That is to say, after it is determined that the user downloads and opens the application, the terminal transmits the current login account information and the device information of the user to the background, and the background server searches the most matched user id according to the information, so as to query the campaign page of the source from which the user downloads the application and the installation information of the application, and can map the marked installation information through the campaign page to accurately position the source from which the user downloads the application to the channel information distributed by the application. After the background server inquires the propaganda activity page of the application source downloaded by the user, the page address of the propaganda activity page (namely the page address of the second page) is sent to the mobile terminal application.

Through the embodiment, after the user opens the downloaded application, the server can automatically acquire the page address of the second page, so that the second page corresponding to the page address of the second page can be directly displayed in the application, the process that the user searches the second page is avoided, the searching time of the user is saved, and the efficiency is improved.

Optionally, in this embodiment, the obtaining the second page address of the second page includes: acquiring a second page address of a second page, wherein the second page is a target page to be jumped from the first page under the condition that the target terminal finishes downloading and opens a target application; or, the first page address of the first page is determined as the second page address of the second page.

In this embodiment, the second page address and the first page address may be the same page address, or the second page address may be a page address corresponding to a page skipped from the first page. For example, the second page is a campaign page, or a page (e.g., a bonus page) corresponding to content in the campaign page.

For example, as shown in FIG. 4, the scenario effect is shown in FIG. 3(d), and the campaign page or the page corresponding to the content of the campaign page may be displayed in the application directly after the user opens the application. That is, the page may be the same as or different from the campaign page in FIG. 3(a), e.g., where the pages are the same, it may be permissible to participate directly on the campaign page, but not before the download installation is opened; in the case of a different page, it is a bonus page that jumps behind the campaign page. It is understood that the above is only an example, and the present embodiment does not limit the present invention.

Through the embodiment of the application, after the user downloads the application through the campaign page and installs and opens the application, the page related to the campaign page can be directly displayed in the application (such as directly displaying the campaign page or displaying the reward page corresponding to the campaign page), the situation that the user cannot find the promotion page related to the application after downloading the application is avoided, the completeness of application and installation is improved, and the experience of the user in downloading the application is also improved.

Optionally, in this embodiment, after transmitting the second page address to the target application on the target terminal, the method may further include, but is not limited to: sending a page access request in a target application on a target terminal, wherein the page access request is used for requesting to access a second page indicated by a second page address; and acquiring and displaying the second page requested to be accessed by the page access request in the target application on the target terminal.

In this embodiment, after the second page address is transmitted to the target application on the target terminal, the page access request may be sent in the target application, so that the target application displays the second page corresponding to the second page address accessed by the page access request. For example, the user object sees a promotion activity (e.g., giving away game gold) related to a target application (e.g., game APP) through a first page B of the application a, and after the user downloads and opens the target application from the first page B, the first page may be continuously displayed in the target application, or a page corresponding to the promotion activity (e.g., game gold getting page) may be displayed. The above is merely an example, and the embodiments of the present application are not limited thereto.

For example, as shown in fig. 4, the scene effect is as shown in fig. 3(d), after the server issues the source page (i.e., the second page address) corresponding to the source information of the queried user download application to the terminal, the terminal sends a page access request, and after responding to the page access request, the terminal can automatically jump and open the corresponding page for the user through the routing mechanism and the jump protocol of the application itself in the application, so that the user participates in the campaign page which is attracted to be downloaded and installed, and completes the experience closed loop in the distribution scene.

Through the embodiment of the application, after the target application is downloaded and opened, the second page can be continuously displayed in the target application, so that the second page is automatically opened, the process that a user object searches for the second page is avoided, the user experience of the user object downloading application is improved, the time cost of the user object can be saved, the user experience in a distribution scene can be further improved, the distribution cost of the mobile application is very high, the user is usually attracted to download and install by using high-value operation activities, after the user downloads and opens the application, the mapping record of the user and the pages participating in the propaganda activity is inquired, if the mapping record exists, the user is helped to automatically open the pages participating in the propaganda activity by a skip protocol and the mapping record, the user installation source is recorded, the application installation information closed loop is completed, the misunderstanding or complaint of the user is reduced, and the word-of the product is improved, the user experience is improved.

According to an aspect of the embodiments of the present invention, a page display method is provided, and optionally, as an optional implementation manner, the page display method may be applied, but not limited, to a hardware environment as shown in fig. 1.

Optionally, as an optional implementation manner, the method may be executed by a server, or may be executed by a terminal device, or may be executed by both the server and the terminal device, and in this embodiment, the description is given by taking an example that the terminal device (e.g., the target terminal 102) executes. As shown in fig. 6, the page display method includes:

s602, displaying a first page on a target terminal;

s604, detecting a downloading operation executed by a target account on a first page, wherein the downloading operation is used for requesting to download a target application on a target terminal;

s606, responding to the downloading operation, and sending a first request to a server, wherein the first request carries identification parameters, and the identification parameters comprise a target account and/or terminal parameters of a target terminal;

s608, sending a second request to the server under the condition that the target application is downloaded and opened on the target terminal, wherein the second request carries the identification parameter;

s610, a second page address of a second page sent by the server is obtained in the target application, wherein the second page address is an address sent by the server after the server receives a second request, and the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal;

and S612, displaying the second page indicated by the second page address in the target application.

In this embodiment of the application, the target application may be popularized in platforms such as a QQ, a wechat, a mobile browser, a PC browser, and the like in mainstream social software. Optionally, after the target terminal detects a first request generated by a target object corresponding to the target account executing a downloading operation, the user object may download the target application through a promotion page (i.e., a first page) in platforms such as mainstream social software or a mobile browser and a PC browser, that is, the user object may download the target application through a distribution scene corresponding to the first page. The distribution scenario corresponding to the first page may be an Html5 webpage, a content bearing promotion, an operation activity, a benefit download, and the like, which is not limited in this embodiment.

In addition, the target terminal responds to the downloading operation and sends the first request to the server, and the server can obtain the first request from the first page. The first request carries a target account of the user object and/or a terminal parameter of the target terminal, a target identifier may be generated according to the identifier parameter, and optionally, the server may establish a first mapping relationship between the target identifier and a first page address of the first page.

Optionally, when the target terminal opens and downloads the target application, a second request is generated and sent to the server, and the server may obtain the second request. Wherein, the second request carries the identification parameter.

Optionally, the server may obtain an identifier parameter included in the second request, and then find a target identifier generated according to the identifier parameter through the identifier parameter, and record channel information corresponding to the first page address if a mapping relationship exists between the target identifier and the first page address, where the channel information is used to indicate that the downloading and the opening of the target application are completed through the guidance of the first page, that is, the downloading and the opening of the target application through which the target application is guided by which page can be accurately recorded through the channel information, so that accuracy is improved.

Optionally, the terminal sends a second request to the server when the target application is downloaded and opened, and after the terminal receives the second request and determines that the application is downloaded and opened through the first page, the terminal opens the application and simultaneously initiates a page access request, and then the terminal can obtain, through the page access request, a second page address of a second page that is continuously displayed in the target application, and display, in the target application, the second page corresponding to the second page address.

Optionally, in this embodiment, the obtaining, in the target application, the second page address of the second page includes: acquiring a second page address of a second page in the target application, wherein the second page is a target page to be jumped from the first page under the condition that the target application is downloaded and opened on the target terminal; or acquiring a first page address of the first page in the target application, wherein a second page address of the second page is the first page address of the first page.

According to the embodiment of the application, after the downloading operation of the target application, executed by the target account, on the first page is detected, the downloading operation is responded, the first request is sent to the server, the second request is sent to the server under the condition that the target application is downloaded and opened on the target terminal, the second page address of the second page is obtained in the target application on the target terminal, and the second page indicated by the second page address is displayed in the target application on the target terminal. That is, the target application is downloaded at the first page, and when the target application is downloaded and opened, the second page address is acquired, so that the second page can be directly displayed in the target application. In other words, the effect of directly displaying the second page in the target application under the condition of downloading and opening the target application can be realized, the problem that the second page cannot be directly displayed after the target application is downloaded is avoided, the technical problem that the user cannot find the original campaign page and cannot experience the campaign after the user also downloads the application in the related art is solved, and the misunderstanding or complaints of the user are reduced.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.

According to still another aspect of the embodiments of the present invention, there is also provided a channel information determining apparatus for implementing the channel information determining method. As shown in fig. 7, the apparatus includes:

(1) a first obtaining module 70, configured to obtain a first request from a first page, where the first page is a page displayed on a target terminal, the first request is a request generated in response to a downloading operation performed by a target account on the first page, and the downloading operation is used to request that a target application be downloaded on the target terminal;

(2) a first recording module 72, configured to respond to the first request to record a first mapping relationship, where the first mapping relationship includes a mapping relationship between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter includes a target account and/or a terminal parameter of the target terminal carried in the first request;

(3) a second obtaining module 74, configured to obtain a second request from the target terminal, where the second request is a request generated by opening a downloaded target application on the target terminal, and the second request carries an identifier parameter;

(4) and a second recording module 76, configured to record, when a first page address having a first mapping relationship with the target identifier is found, channel information corresponding to the first page address, where the channel information is used to indicate that downloading and opening of the target application are completed through the first page guidance, and the target identifier is generated from an identifier parameter carried in the second request.

According to the embodiment provided by the application, after a first request from a first page is acquired, the first request is responded and a first mapping relation is recorded, then a second request from a target terminal is acquired, and under the condition that a first page address having the first mapping relation with a target identifier (generated by an identifier parameter carried in the second request) is found, channel information corresponding to the first page address is recorded, wherein the channel information is used for indicating that the downloading and the opening of a target application are finished through the first page guide. That is to say, through recording the channel information corresponding to the first page address, accurate recording of the completion of the downloading and the opening of the target application guided by the first page can be realized, and the corresponding first page can be quickly determined for the massive downloading and the opening of the target application. In other words, the source channel for downloading and opening the target application can be accurately positioned by recording the channel information corresponding to the first page address, and the technical problem that the source of the user cannot be subdivided by mobile application distribution in the related art is further solved.

As an alternative embodiment, as shown in fig. 8, the second recording module includes:

(1) a generating unit 761, configured to generate a target identifier according to the identifier parameter carried in the second request;

(2) a lookup unit 762, configured to lookup a first page address having a first mapping relationship with the target identifier;

(3) a first obtaining unit 763, configured to obtain, when a first page address having a first mapping relationship with a target identifier is found, installation information having a second mapping relationship, which is established in advance, with the first page address, where the installation information includes channel information;

(4) the recording unit 764 records the channel information included in the installation information as validated channel information.

As an alternative embodiment, the above apparatus further comprises:

(1) the third obtaining module is used for obtaining a second page address of a second page under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal; and the transmission module is used for transmitting the second page address to a target application on the target terminal, wherein the target application is used for displaying a second page indicated by the second page address.

As an alternative embodiment, the third obtaining module includes:

(1) the second obtaining unit is used for obtaining a second page address of a second page, wherein the second page is a target page to be jumped from the first page under the condition that the target terminal finishes downloading and opens the target application; alternatively, the first and second electrodes may be,

(2) a determining unit to determine a first page address of the first page as a second page address of the second page.

As an alternative embodiment, the above apparatus further comprises:

(1) the third sending module is used for sending a page access request in a target application on a target terminal, wherein the page access request is used for requesting to access a second page indicated by a second page address;

(2) and the fifth acquisition module is used for acquiring and displaying the second page requested to be accessed by the page access request in the target application on the target terminal.

Through the embodiment provided by the application, after the target application is downloaded and opened, the second page can be continuously displayed in the target application, so that the second page is automatically opened, the process that a user object searches for the second page is avoided, the user experience of downloading the application by the user object is improved, the time cost of the user object can be saved, the user experience in a distribution scene can be further improved, the distribution cost of the mobile application is very high, the user is usually attracted to download and install by using high-value operation activities, after the user downloads and opens the application, the mapping records of the user and the pages participating in the propaganda activities are inquired, if yes, the user is helped to automatically open the pages participating in the propaganda activities by a jump protocol and the mapping records, the user installation source is recorded, the application installation information closed loop is completed, and the misunderstanding or complaints of the user are reduced, the public praise of the product is improved, and the user experience is improved.

As an alternative embodiment, the above apparatus further comprises:

(1) the processing module is used for generating a target identifier according to the identifier parameter;

(2) the third recording module is configured to record a first mapping relationship between a first page address of the first page and the target identifier, or record a first mapping relationship between the first page address, the target identifier, and installation information, where the installation information includes channel information.

According to another aspect of the embodiment of the invention, a page display device for implementing the page method is also provided. As shown in fig. 9, the apparatus includes:

(1) a first display module 90, configured to display a first page on the target terminal;

(2) a detection module 92, configured to detect a downloading operation performed by a target account on a first page, where the downloading operation is used to request that a target application be downloaded on a target terminal;

(3) a first sending module 94, configured to send a first request to the server in response to the downloading operation, where the first request carries an identifier parameter, and the identifier parameter includes a target account and/or a terminal parameter of the target terminal;

(4) a second sending module 96, configured to send a second request to the server when the target application is downloaded and opened on the target terminal, where the second request carries the identifier parameter;

(5) a fourth obtaining module 98, configured to obtain, in the target application, a second page address of a second page sent by the server, where the second page address is an address sent by the server after receiving the second request, and the second page is a target page to be displayed in the target application when the target application is downloaded and opened on the target terminal;

(6) and a second display module 100, configured to display a second page indicated by the second page address in the target application.

As an alternative embodiment, the fourth obtaining module includes:

(1) a third obtaining unit, configured to obtain a second page address of a second page in a target application on a target terminal, where the second page is a target page to be skipped from the first page when the target application is downloaded and opened on the target terminal; or

(2) And the fourth acquiring unit is used for acquiring the first page address of the first page in the target application on the target terminal, wherein the second page address of the second page is the first page address of the first page.

According to still another aspect of an embodiment of the present invention, there is also provided an electronic device for implementing the channel information determining method, as shown in the figure, the electronic device includes a memory 1002 and a processor 1004, the memory 1002 stores a computer program, and the processor 1004 is configured to execute the steps in any one of the method embodiments through the computer program.

Optionally, in this embodiment, the electronic apparatus may be located in at least one network device of a plurality of network devices of a computer network.

Optionally, in this embodiment, the processor may be configured to execute the following steps by a computer program:

s1, acquiring a first request from a first page, where the first page is a page displayed on the target terminal, the first request is a request generated in response to a downloading operation performed by the target account on the first page, and the downloading operation is used to request downloading of the target application on the target terminal;

s2, responding to the first request to record a first mapping relation, wherein the first mapping relation comprises a mapping relation between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter comprises a target account and/or a terminal parameter of the target terminal carried in the first request;

s3, acquiring a second request from the target terminal, wherein the second request is a request generated by opening a downloaded target application on the target terminal, and the second request carries an identification parameter;

and S4, recording channel information corresponding to the first page address under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page, and the target identifier is generated by the identifier parameter carried in the second request.

Alternatively, it can be understood by those skilled in the art that the structure shown in fig. 10 is only an illustration, and the electronic device may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 10 is a diagram illustrating a structure of the electronic device. For example, the electronic device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 10, or have a different configuration than shown in FIG. 10.

The memory 1002 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for determining channel information in the embodiments of the present invention, and the processor 1004 executes various functional applications and data processing by running the software programs and modules stored in the memory 1002, that is, the method for determining channel information is implemented. The memory 1002 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 1002 may further include memory located remotely from the processor 1004, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. The memory 1002 may be specifically, but not limited to, used to store information such as feature information and probability result of the account to be processed. As an example, as shown in fig. 10, the memory 1002 may include, but is not limited to, the first acquiring module 70, the first recording module 72, the second acquiring module 74, and the second recording module 76 of the channel information determining device. In addition, other module units in the device for determining channel information may also be included, but are not limited to these, and are not described in detail in this example.

Optionally, the above-mentioned transmission device 1006 is used for receiving or sending data via a network. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 1006 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices so as to communicate with the internet or a local area Network. In one example, the transmission device 1006 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

In addition, the electronic device further includes: a display 1008, configured to display the characteristic information and the probability result of the account to be processed; and a connection bus 1010 for connecting the respective module parts in the above-described electronic apparatus.

According to a further aspect of embodiments of the present invention, there is also provided a storage medium having a computer program stored therein, wherein the computer program is arranged to perform the steps of any of the above-mentioned method embodiments when executed.

Alternatively, in the present embodiment, the storage medium may be configured to store a computer program for executing the steps of:

Alternatively, in this embodiment, a person skilled in the art may understand that all or part of the steps in the methods of the foregoing embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

According to a further aspect of the embodiment of the present invention, there is also provided an electronic device for implementing the page display method, as shown in the figure, the electronic device includes a memory 1102 and a processor 1104, the memory 1102 stores a computer program, and the processor 1104 is configured to execute the steps in any one of the method embodiments through the computer program.

s1, displaying a first page on the target terminal;

s2, detecting a downloading operation executed by the target account on the first page, wherein the downloading operation is used for requesting to download the target application on the target terminal;

s3, responding to the downloading operation, and sending a first request to the server, wherein the first request carries identification parameters, and the identification parameters comprise a target account and/or terminal parameters of a target terminal;

s4, sending a second request to the server under the condition that the target application is downloaded and opened on the target terminal, wherein the second request carries the identification parameter;

s5, a second page address of a second page sent by the server is obtained in the target application, wherein the second page address is an address sent by the server after receiving a second request, the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal,

and S6, displaying the second page indicated by the second page address in the target application.

Alternatively, it can be understood by those skilled in the art that the structure shown in fig. 11 is only an illustration, and the electronic device may also be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, and a terminal device such as an MID, a PAD, etc. Fig. 11 is a diagram illustrating a structure of the electronic device. For example, the electronic device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 11, or have a different configuration than shown in FIG. 11.

The memory 1102 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for determining channel information in the embodiments of the present invention, and the processor 1104 executes various functional applications and data processing by running the software programs and modules stored in the memory 1102, that is, the method for determining channel information is implemented. The memory 1102 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 1102 can further include memory located remotely from the processor 1104 and such remote memory can be coupled to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. The memory 1102 may be specifically, but not limited to, used to store information such as feature information and probability result of the account to be processed. As an example, as shown in fig. 11, the memory 1102 may include, but is not limited to, the first display module 90, the detection module 92, the first sending module 94, the second sending module 96, the fourth obtaining module 98, and the second display module 100 of the page display apparatus. In addition, other module units in the page display device may also be included, but are not limited to these, and are not described in detail in this example.

Optionally, the transmitting device 1106 is used for receiving or transmitting data via a network. Examples of the network may include a wired network and a wireless network. In one example, the transmitting device 1106 includes a NIC that is connectable to a router via a network cable to communicate with the internet or a local area network. In one example, the transmitting device 1106 is an RF module that is used to communicate with the internet via wireless means.

In addition, the electronic device further includes: a display 1108, configured to display the feature information and the probability result of the account to be processed; and a connection bus 1110 for connecting the respective module parts in the above-described electronic apparatus.

s1, displaying a first page on the target terminal;

Alternatively, in this embodiment, a person skilled in the art may understand that all or part of the steps in the methods of the foregoing embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disk, ROM, RAM, magnetic or optical disk, and the like.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be substantially or partially implemented in the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, and including instructions for causing one or more computer devices (which may be personal computers, servers, or network devices) to execute all or part of the steps of the method according to the embodiments of the present invention.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit is merely a division of a logic function, and an actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that it is obvious to those skilled in the art that various modifications and improvements can be made without departing from the principle of the present invention, and these modifications and improvements should also be considered as the protection scope of the present invention.

Claims

1. A method for determining channel information, comprising:

acquiring a first request from a first page, wherein the first page is a page displayed on a target terminal, the first request is a request generated by responding to a downloading operation executed by a target account on the first page, and the downloading operation is used for requesting to download a target application on the target terminal;

responding to the first request to record a first mapping relation, wherein the first mapping relation comprises a mapping relation between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter comprises a target account and/or a terminal parameter of the target terminal carried in the first request;

acquiring a second request from the target terminal, wherein the second request is a request generated by opening the downloaded target application on the target terminal, and the second request carries the identification parameter;

and recording channel information corresponding to the first page address under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the first page guidance, and the target identifier is generated by the identifier parameter carried in the second request.

2. The method according to claim 1, wherein the recording channel information corresponding to the first page address if the first page address having the first mapping relationship with the target identifier is found comprises:

generating the target identifier according to the identifier parameter carried in the second request;

searching the first page address having the first mapping relation with the target identifier;

under the condition that the first page address having the first mapping relation with the target identifier is found, acquiring installation information having a pre-established second mapping relation with the first page address, wherein the installation information comprises the channel information;

recording the channel information included in the installation information as validated channel information.

3. The method according to claim 1, wherein when the first page address having the first mapping relation with the target identifier is located, the method further comprises:

acquiring a second page address of a second page, wherein the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal;

and transmitting the second page address to the target application on the target terminal, wherein the target application is used for displaying the second page indicated by the second page address.

4. The method of claim 3, wherein obtaining the second page address of the second page comprises:

acquiring a second page address of the second page, wherein the second page is a target page to be jumped from the first page under the condition that the target terminal finishes downloading and opens the target application; alternatively, the first and second electrodes may be,

and determining the first page address of the first page as the second page address of the second page.

5. The method of claim 3, wherein after said transmitting the second page address to the target application on the target terminal, the method further comprises:

sending a page access request in the target application, wherein the page access request is used for requesting to access a second page indicated by the second page address;

and acquiring and displaying the second page requested to be accessed by the page access request in the target application.

6. The method of any of claims 1 to 5, wherein said responding to the first request to record a first mapping comprises:

generating the target identification according to the identification parameters;

recording the first mapping relation between a first page address of the first page and the target identifier, or recording the first mapping relation between the first page address, the target identifier and installation information, wherein the installation information comprises the channel information.

7. A page display method, comprising:

displaying a first page on a target terminal;

detecting a downloading operation executed by a target account on the first page, wherein the downloading operation is used for requesting to download a target application on the target terminal;

responding to the downloading operation, and sending a first request to a server, wherein the first request carries identification parameters, and the identification parameters comprise the target account and/or terminal parameters of the target terminal;

sending a second request to the server under the condition that the target application is downloaded and opened on the target terminal, wherein the second request carries the identification parameter;

acquiring a second page address of a second page sent by the server in the target application, wherein the second page address is an address sent by the server after receiving the second request, and the second page is a target page to be displayed in the target application under the condition that the target application is downloaded and opened on the target terminal;

and displaying the second page indicated by the second page address in the target application.

8. The method of claim 7, wherein obtaining the second page address of the second page in the target application comprises:

acquiring a second page address of the second page in the target application, wherein the second page is a target page to be jumped from the first page under the condition that the target application is downloaded and opened on the target terminal; or

And acquiring a first page address of the first page in the target application, wherein a second page address of the second page is the first page address of the first page.

9. An apparatus for determining channel information, comprising:

a first obtaining module, configured to obtain a first request from a first page, where the first page is a page displayed on a target terminal, the first request is a request generated in response to a downloading operation executed by a target account on the first page, and the downloading operation is used to request downloading of a target application on the target terminal;

a first recording module, configured to respond to the first request to record a first mapping relationship, where the first mapping relationship includes a mapping relationship between a first page address of the first page and a target identifier, the target identifier is an identifier generated according to an identifier parameter, and the identifier parameter includes the target account and/or a terminal parameter of the target terminal carried in the first request;

a second obtaining module, configured to obtain a second request from the target terminal, where the second request is a request generated by opening the downloaded target application on the target terminal, and the second request carries the identifier parameter;

and the second recording module is used for recording channel information corresponding to the first page address under the condition that the first page address having the first mapping relation with the target identifier is found, wherein the channel information is used for indicating that the downloading and the opening of the target application are finished through the guidance of the first page, and the target identifier is generated by the identifier parameter carried in the second request.

10. The apparatus of claim 9, wherein the second recording module comprises:

a generating unit, configured to generate the target identifier according to the identifier parameter carried in the second request;

the searching unit is used for searching the first page address having the first mapping relation with the target identifier;

a first obtaining unit, configured to obtain, when the first page address having the first mapping relationship with the target identifier is found, installation information having a pre-established second mapping relationship with the first page address, where the installation information includes the channel information;

and the recording unit is used for recording the channel information included in the installation information into the effective channel information.

11. The apparatus of claim 9, further comprising:

a third obtaining module, configured to obtain a second page address of a second page when the first page address having the first mapping relationship with the target identifier is found, where the second page is a target page to be displayed in the target application when the target application is downloaded and opened on the target terminal;

and the transmission module is used for transmitting the second page address to the target application on the target terminal, wherein the target application is used for displaying the second page indicated by the second page address.

12. The apparatus of claim 11, wherein the third obtaining module comprises:

a second obtaining unit, configured to obtain a second page address of the second page, where the second page is a target page to be skipped from the first page when the target terminal completes downloading and opening the target application; alternatively, the first and second electrodes may be,

a determining unit, configured to determine a first page address of the first page as a second page address of the second page.

13. A page display apparatus, comprising:

the first display module is used for displaying a first page on the target terminal;

the detection module is used for detecting a downloading operation executed by a target account on the first page, wherein the downloading operation is used for requesting to download a target application on the target terminal;

a first sending module, configured to send a first request to a server in response to the downloading operation, where the first request carries an identifier parameter, and the identifier parameter includes the target account and/or a terminal parameter of the target terminal;

a second sending module, configured to send a second request to the server when the target application is downloaded and opened on the target terminal, where the second request carries the identifier parameter;

a fourth obtaining module, configured to obtain, in the target application, a second page address of a second page sent by the server, where the second page address is an address sent by the server after receiving the second request, and the second page is a target page to be displayed in the target application when the target application is downloaded and opened on the target terminal;

and the second display module is used for displaying the second page indicated by the second page address in the target application.

14. A storage medium comprising a stored program, wherein the program when executed performs the method of any of claims 1 to 6 or 7 to 8.

15. An electronic device comprising a memory and a processor, wherein the memory has stored therein a computer program, and wherein the processor is arranged to execute the method of any of claims 1 to 6, or claims 7 to 8, by means of the computer program.