CN110807143B

CN110807143B - Popularization resource determining method and device

Info

Publication number: CN110807143B
Application number: CN201810797074.0A
Authority: CN
Inventors: 潘辰星; 曹晓勇; 谢华侨
Original assignee: Alibaba Singapore Holdings Pte Ltd
Current assignee: Alibaba Singapore Holdings Pte Ltd
Priority date: 2018-07-19
Filing date: 2018-07-19
Publication date: 2024-05-14
Anticipated expiration: 2038-07-19
Also published as: CN110807143A; WO2020015579A1

Abstract

The application discloses a popularization resource determining method, which is applied to a popularization server and comprises the following steps: receiving a first popularization resource query request from an application program client, wherein the first popularization resource query request comprises at least one of popularization resource information, resource delivery platform information and terminal information; determining popularization resource information based on the first popularization resource query request; determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information; and pushing the target popularization resource to the application program client. By adopting the scheme provided by the embodiment of the application, the promotion server can push promotion resources corresponding to the resource promotion links released on the resource release platform to the application program client, so that after the user is guided to install the promoted application program, the user can be guided to acquire promotion resources corresponding to the resource promotion links by using the promoted application program, the user is facilitated, and the user experience is improved.

Description

Popularization resource determining method and device

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for determining a popularization resource.

Background

Along with the popularization of the mobile internet and the development of the mobile terminal technology, third party application programs APP with different functions are generated, so that the living of people is greatly facilitated.

In order to better promote the APP, the index data reflecting the operation conditions of websites and internet applications, such as the number of active users DAU (full DAILY ACTIVE User), the number of active users MAU (Monthly Active User), etc. is promoted, and one available promotion mode is to issue a resource promotion message (for example, issue in the form of a resource promotion link) in a resource delivery platform (for example, a browser used by a User or other APP installed), for example, an advertisement message related to a promotion policy, a preferential activity of a certain commodity or a certain sales place, etc. so as to guide the User to install the promoted APP by means of the interest of the User in the resource corresponding to the resource promotion message.

When the APP is promoted by utilizing the resource promotion mode at present, the user can be guided to install the promoted APP only, and the user cannot be further guided to use the promoted APP to obtain promotion resources corresponding to the resource promotion message, so that a plurality of inconveniences still exist when the user uses the interested resource.

Disclosure of Invention

The embodiment of the application provides a popularization resource determining method and a corresponding device respectively applied to a popularization server and a mobile terminal, and aims to guide a user to acquire popularization resources corresponding to a resource popularization message by using a promoted APP and improve user experience.

The embodiment of the application adopts the following technical scheme:

in a first aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server, where the method includes:

Receiving a first popularization resource query request from an application program client, wherein the first popularization resource query request comprises at least one item of resource release platform information and terminal information;

determining popularization resource information corresponding to at least one of the resource delivery platform information and the terminal information based on the first popularization resource query request;

Determining a target popularization resource corresponding to the popularization resource information based on the popularization resource information;

pushing the target popularization resource to the application program client.

Preferably, in the method provided in the first aspect of the embodiment of the present application, before receiving the first popularization resource query request from the application client, the method further includes:

receiving a link access request sent by a mobile terminal where the application program client is located, wherein the link access request is sent by the mobile terminal based on a resource popularization link issued on a resource release platform;

Extracting at least one of the resource delivery platform information and terminal information corresponding to the mobile terminal and the popularization resource information based on the link access request;

And establishing a corresponding relation between at least one of the resource release platform information and the terminal information and the popularization resource information.

Preferably, in the method provided by the first aspect of the embodiment of the present application, the promotion resource information includes at least one of a type of promotion resource and an identifier of the promotion resource.

In a second aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to an application client, where the method includes:

A first popularization resource inquiry request is sent to a popularization server side, wherein the first popularization resource inquiry request comprises at least one item of resource release platform information and terminal information;

and receiving target popularization resources returned by the popularization server side, wherein the target popularization resources are determined by the popularization server side based on the first popularization resource query request.

Preferably, in the method provided in the second aspect of the embodiment of the present application, before sending the first popularization resource query request to the popularization server, the method further includes:

And receiving the resource release platform information transmitted by the application platform, wherein the resource release platform information is determined by the application platform according to an application program installation request from the popularization server.

In a third aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server, where the method includes:

receiving a first popularization resource query request from an application program client, wherein the first popularization resource query request comprises terminal information;

determining popularization resource information corresponding to the terminal information based on the terminal information;

pushing the target popularization resource to the application program client.

Preferably, in the method provided in the third aspect of the embodiment of the present application, determining, based on the terminal information, promotion resource information corresponding to the terminal information includes:

And under the condition that the corresponding relation between the terminal information and the promotion resource information is stored in the promotion server, locally searching the promotion resource information corresponding to the terminal information according to the terminal information.

Preferably, in the method provided in the third aspect of the embodiment of the present application, based on the terminal information, popularization resource information corresponding to the terminal information is determined, and the method further includes:

Under the condition that the corresponding relation between the terminal information and the promotion resource information is not stored in the promotion service end, a second promotion resource inquiry request is sent to a resource promotion platform, wherein the second promotion resource inquiry request comprises the terminal information;

and receiving popularization resource information returned by the resource popularization platform, wherein the popularization resource information is determined by the resource popularization platform based on the second popularization resource inquiry request.

Preferably, in the method provided in the third aspect of the embodiment of the present application, after sending the second popularization resource query request to the resource popularization platform, the method further includes:

and receiving resource release platform information returned by the resource popularization platform, wherein the resource release platform information is determined by the resource popularization platform based on the second popularization resource inquiry request.

Preferably, in the method provided by the third aspect of the embodiment of the present application, the promotion resource information includes at least one of a type of promotion resource and an identifier of the promotion resource.

In a fourth aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server, where the method includes:

receiving a first popularization resource query request from an application program client, wherein the first popularization resource query request comprises popularization resource information;

determining a target popularization resource corresponding to the popularization resource information based on the first popularization resource query request;

pushing the target popularization resource to the application program client.

Preferably, in the method provided in the fourth aspect of the embodiment of the present application, the first popularization resource query request further includes resource release platform information, and the method further includes:

And extracting the resource delivery platform information based on the first popularization resource query request.

Preferably, in the method provided in the fourth aspect of the embodiment of the present application, the promotion resource information includes at least one of a type of promotion resource and an identifier of the promotion resource.

In a fifth aspect, an embodiment of the present application provides a method for determining a promotional resource, applied to an application client, where the method includes:

Under the condition that a link access request is monitored, the link access request is intercepted, the link access request contains popularization resource information, and the link access request is sent by a mobile terminal where the application program client is located based on a resource popularization link published on a resource release platform;

based on the link access request, a first popularization resource query request is sent to a popularization server, wherein the first popularization resource query request comprises the popularization resource information;

Preferably, in the method provided in the fifth aspect of the embodiment of the present application, based on the link access request, sending a first popularization resource query request to a popularization server side includes:

And adding resource release platform information on the basis of the link access request to generate the first popularization resource inquiry request, wherein the first popularization resource inquiry request also comprises the resource release platform information.

Preferably, in the method provided in the fifth aspect of the embodiment of the present application, adding resource release platform information on the basis of the link access request includes at least one of the following:

adding a zone bit on the basis of resource popularization links corresponding to the link access requests, wherein the zone bit represents the resource delivery platform information;

modifying browser identifications in resource popularization links corresponding to the link access requests, so that the modified browser identifications represent the resource delivery platform information;

and modifying the header in the resource popularization link corresponding to the link access request, so that the modified header represents the resource delivery platform information.

Preferably, in the method provided in the fifth aspect of the embodiment of the present application, the promotion resource information includes at least one of a type of promotion resource and an identifier of the promotion resource.

In a sixth aspect, an embodiment of the present application provides a promotion resource determining apparatus, applied to a promotion server, where the apparatus includes:

The first request receiving module is used for receiving a first popularization resource query request from the application program client, wherein the first popularization resource query request comprises at least one item of resource releasing platform information and terminal information;

the first resource information determining module is used for determining popularization resource information corresponding to at least one item of the resource delivery platform information and the terminal information based on the first popularization resource query request;

the first resource determining module is used for determining target popularization resources corresponding to the popularization resource information based on the popularization resource information;

And the first resource pushing module is used for pushing the target popularization resource to the application program client.

In a seventh aspect, an embodiment of the present application provides a promotion resource determining apparatus applied to an application client, where the apparatus includes:

the first request sending module is used for sending a first popularization resource query request to the popularization server, wherein the first popularization resource query request comprises at least one item of resource release platform information and terminal information;

The first resource receiving module is used for receiving target popularization resources returned by the popularization server side, and the target popularization resources are determined by the popularization server side based on the first popularization resource query request.

In an eighth aspect, an embodiment of the present application provides a promotion resource determining apparatus, applied to a promotion server, where the apparatus includes:

The second request receiving module is used for receiving a first popularization resource query request from the application program client, wherein the first popularization resource query request comprises terminal information;

the second resource information determining module is used for determining popularization resource information corresponding to the terminal information based on the terminal information;

the second resource determining module is used for determining target popularization resources corresponding to the popularization resource information based on the popularization resource information;

and the second resource pushing module is used for pushing the target popularization resource to the application program client.

In a ninth aspect, an embodiment of the present application provides a promotion resource determining apparatus, applied to a promotion server, where the apparatus includes:

The third request receiving module is used for receiving a first popularization resource query request from the application program client, wherein the first popularization resource query request comprises popularization resource information;

a third resource determining module, configured to determine, based on the first popularization resource query request, a target popularization resource corresponding to the popularization resource information;

and the third resource pushing module is used for pushing the target popularization resource to the application program client.

In a tenth aspect, an embodiment of the present application provides a promotion resource determining apparatus applied to an application client, where the apparatus includes:

The system comprises an interception module, a resource release platform and a resource release platform, wherein the interception module is used for intercepting a link access request under the condition that the link access request is monitored, the link access request comprises popularization resource information, and the link access request is sent out by a mobile terminal where an application program client is located based on a resource popularization link published on the resource release platform;

The second request sending module is used for sending a first popularization resource query request to the popularization server based on the link access request, wherein the first popularization resource query request comprises the popularization resource information;

and the second resource receiving module is used for receiving target popularization resources returned by the popularization server side, and the target popularization resources are determined by the popularization server side based on the first popularization resource query request.

In an eleventh aspect, an embodiment of the present application provides an electronic device, applied to a promotion server, including:

A processor; and

A memory arranged to store computer executable instructions that, when executed, cause the processor to:

pushing the target popularization resource to the application program client.

In a twelfth aspect, an embodiment of the present application provides a computer-readable storage medium, applied to a promotion server, the computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations of:

pushing the target popularization resource to the application program client.

In a thirteenth aspect, an embodiment of the present application provides an electronic device, applied to a mobile terminal, including:

A processor; and

In a fourteenth aspect, an embodiment of the present application provides a computer-readable storage medium, applied to a mobile terminal, which stores one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to perform operations of:

In a fifteenth aspect, an embodiment of the present application provides an electronic device, applied to a promotion server, including:

A processor; and

pushing the target popularization resource to the application program client.

In a sixteenth aspect, an embodiment of the present application provides a computer-readable storage medium, applied to a promotion server, that stores one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to perform operations of:

pushing the target popularization resource to the application program client.

In a seventeenth aspect, an embodiment of the present application provides an electronic device, applied to a promotion server, including:

A processor; and

pushing the target popularization resource to the application program client.

In an eighteenth aspect, an embodiment of the present application provides a computer-readable storage medium, applied to a promotion server, that stores one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to perform operations of:

pushing the target popularization resource to the application program client.

In a nineteenth aspect, an embodiment of the present application provides an electronic device, applied to a mobile terminal, including:

A processor; and

In a twentieth aspect, an embodiment of the present application provides a computer-readable storage medium, applied to a mobile terminal, that stores one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to:

The above at least one technical scheme adopted by the embodiment of the application can achieve the following beneficial effects:

In the embodiment of the application, an application program client sends a popularization resource query request to a popularization server, wherein the request comprises at least one of resource release platform information, popularization resource information and terminal information. Correspondingly, after receiving the popularization resource inquiry request, the popularization resource server determines popularization resource information according to at least one of resource release platform information, popularization resource information and terminal information; and further determining target popularization resources corresponding to the popularization resource information and pushing the target popularization resources to the application program client. Therefore, by adopting the scheme provided by the embodiment of the application, the promotion server can push promotion resources corresponding to the resource promotion links released on the resource release platform to the application program client, so that after the user is guided to install the promoted application program, the user can be further guided to acquire promotion resources corresponding to the resource promotion links by using the promoted application program, the user is facilitated, and the user experience is improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:

fig. 1 is a main flow diagram of a method for determining promotion resources applied to a promotion server in an embodiment of the present application;

fig. 2 is a main flow diagram of a method for determining a promotional resource applied to an application client in an embodiment of the present application;

fig. 3 is an interactive flow diagram of a first application scenario in an embodiment of the present application;

Fig. 4 is an interactive flow diagram of a second application scenario in an embodiment of the present application;

fig. 5 is an interaction flow diagram of a third application scenario in an embodiment of the present application;

fig. 6 is a schematic structural diagram of a promotion resource determining device applied to a promotion server in an embodiment of the present application;

Fig. 7 is a schematic structural diagram of a promotion resource determining device applied to an application client in an embodiment of the present application;

Fig. 8 is a schematic structural diagram of a second promotion resource determining apparatus applied to a promotion server according to an embodiment of the present application;

Fig. 9 is a schematic structural diagram of a third promotion resource determining device applied to a promotion server according to an embodiment of the present application;

Fig. 10 is a schematic structural diagram of a second promotion resource determining apparatus applied to an application client according to an embodiment of the present application;

fig. 11 is a schematic structural diagram of an electronic device applied to a promotion server in an embodiment of the present application;

Fig. 12 is a schematic structural diagram of an electronic device applied to an application client according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be clearly and completely described below with reference to specific embodiments of the present application and corresponding drawings. It will be apparent that the described embodiments are only some, but not all, embodiments of the application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.

The following describes in detail the technical solutions provided by the embodiments of the present application with reference to the accompanying drawings.

Referring to fig. 1, the embodiment of the application provides a method for determining promotion resources, which is applied to a promotion server, and the method mainly comprises the following steps:

S101: receiving a first popularization resource query request from an application program client;

S103: determining popularization resource information based on the first popularization resource query request;

s105: determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

S107: and pushing the target popularization resource to the application program client.

Correspondingly, referring to fig. 2, the embodiment of the application also provides a method for determining promotion resources, which is applied to an application program client, and the method mainly comprises the following steps:

S201: based on the resource popularization link issued on the resource release platform, a first popularization resource inquiry request is sent to a popularization server side;

s203: and receiving the target popularization resource returned by the popularization server.

In the embodiment of the application, the application program client refers to a client of a promoted application program. The mobile terminal refers to a mobile terminal provided with the application program client.

It can be understood that, in the case that the above application client is already installed on the mobile terminal, the mobile terminal already has a condition of further acquiring the promotion resource, and specifically, the application client already installed on the mobile terminal can acquire the promoted target promotion resource from the promotion server. Therefore, the mobile terminal, specifically, the application client installed on the mobile terminal may execute step S201 when the promoted application is started, and send the first promotion resource query request to the promotion server based on the resource promotion link published on the resource delivery platform. Correspondingly, the promotion server may execute step S101 to receive a first promotion resource query request from the application client, so as to determine a target promotion resource corresponding to the resource promotion link according to the first promotion resource query request.

The first popularization resource query request may include at least one of resource delivery platform information, popularization resource information and terminal information. It should be noted that, under different situations, the types of information included in the first popularization resource query request are different, the process of determining the target popularization resource by the popularization server based on the first popularization resource query request is also different, and the target popularization resource is subsequently illustrated one by one according to various different situations.

It should be noted that, in the resource promotion link issued on the resource delivery platform, identification information, for example, a name, an APP number, etc., of the promoted application program is generally included, so as to reflect the application program that the resource promotion link wishes to promote, and guide the user (that is, the mobile terminal held by the user) to install the promoted application program based on the resource promotion link. In addition, in order to attract users to generate the wish of clicking the resource promotion link when seeing the resource promotion link, the link also contains promotion resource information.

It can be understood that the promotion resource in the embodiment of the present application can be understood as "promoted resource", that is, a resource promoted by a resource promotion link. Because the promotion resource belongs to the promoted application program, namely, the promotion resource can be acquired and used only by using the promoted application program, the promoted application program can be effectively attracted to a user to be installed by displaying the resource promotion link with promotion resource information to the user, so that the resource promotion link released on the resource release platform plays a role.

It can be appreciated that promotional resource information can include a variety of content. Alternatively, the promotion resource information may include a type of promotion resource, for example, when the promotion resource is a certain commodity, the promotion resource information may be a type of commodity (for example, daily necessities); when the promotion resource is a certain market, the promotion resource information may be an activity type (e.g., full rate purchase), etc. of the market. Optionally, the promotion resource information may also include identification of the promotion resource, such as an ID of the merchandise, a name of the vendor, and the like.

When the resource promotion link is released on the resource release platform, the resource promotion link is usually not displayed in the form of a Uniform Resource Locator (URL) address, but is displayed in the form of characters, character strings and the like, so that a user can intuitively understand the promotion resource corresponding to the resource promotion link. An application scenario is that when a resource promotion link is released on a resource release platform, the resource promotion link is embodied as a character string of 'IphoneX yuan purchase activity', so as to attract users to click.

The identification information of the promoted application program contained in the resource promotion link can be displayed to the user or can be hidden in the resource promotion link. The promotion resource information contained in the resource promotion link is often displayed to the user in an explicit form. For example, in a resource promotion link presented in the form of a string "IphoneX yuan purchase activity", promotion resource information is presented to a user, including: the type of merchandise promoted (in this example, mobile terminal in particular), the brand and model of the merchandise promoted (IphoneX in this example), the price of the merchandise promoted (100 yuan in this example) etc. in order to attract the user to click on the link. After downloading and installing the promoted application program corresponding to the link, the user can further use the application program to participate in 'IphoneX yuan shopping activity'.

In the embodiment of the application, the resource release platform refers to a platform on which resource promotion links are released, for example, the resource release platform can be a browser used by a user on a mobile terminal, and for example, other application programs (referred to as "other application programs" refer to application programs different from promoted application programs) installed on the mobile terminal by the user.

It should be noted that, the resource promotion link published on the resource delivery platform may be pushed to the resource delivery platform by the promotion server side, or may be pushed to the resource delivery platform by the resource promotion platform. The promotion server can be understood as a server operated and maintained by an operation main body of the promoted application program and is used for providing resource promotion links for the resource delivery platform; when the resource promotion links issued on the resource delivery platform come from the promotion server, the mobile terminal of the user sends a link access request to the promotion server. The resource promotion platform can be understood as a main body which establishes a business cooperation relationship with an operation main body of the promoted application program, and replaces the operation main body of the promoted application program to provide a resource promotion link for the resource delivery platform; when the resource popularization link issued on the resource release platform comes from the resource popularization platform, the mobile terminal of the user sends a link access request to the resource popularization platform.

In the embodiment of the present application, the first popularization resource query request in step S101 is sent by the application client based on the resource popularization link issued on the resource delivery platform. The promotion resource determination methods shown in fig. 1 and fig. 2 are performed in the case that the application client is already installed in the mobile terminal. It can be understood that, under different specific conditions, the process of installing the application program client on the mobile terminal is different, so that the specific process before the application program client sends the first popularization resource query request is different, the type and specific content of the information contained in the first popularization resource query request are different, and the specific process before the popularization service terminal receives the first popularization resource query request and the specific process of determining the target popularization resource after the first popularization resource query request are different.

In summary, referring to fig. 1 and fig. 2, the first popularization resource query request sent by the application client executing step S201 may include at least one of resource delivery platform information, popularization resource information, and terminal information.

Correspondingly, after receiving the first popularization resource query request, the popularization server may further execute step S103, and determine popularization resource information based on the first popularization resource query request. Specifically, the promotion resource information may be determined according to at least one of resource delivery platform information, promotion resource information, and terminal information included in the first promotion resource query request. Step S105 may be performed on this basis to determine a target promotion resource corresponding to the promotion resource information, and step S107 may be performed to push the target promotion resource to the application client.

It can be appreciated that the promotion server may query in a previously established promotion resource database when determining the target promotion resource based on promotion resource information. It can be understood that the promotion resources and promotion resource information thereof are correspondingly stored in the promotion resource database, so that on the basis of determining promotion resource information according to the first promotion resource inquiry request, the promotion server side can search in the promotion resource database according to the promotion resource information, thereby obtaining target promotion resources corresponding to the promotion resource information.

The specific mode and form of pushing the target promotion resource to the application client by the promotion server can be determined according to the requirement. For example, the page where the promotional resource is located (e.g., a merchandise introduction page, or a store owner page, coupon retrieval page, etc.) may be directly presented in the application client. For another example, a notification message may be sent to the application client to provide the user with a uniform resource locator URL address into the page where the promotional resource is located for the user to click on. The embodiment of the present application is not limited thereto.

In the embodiment of the application, under the condition that the promoted application program client is installed in the mobile terminal, the application program client can send a first promotion resource query request to the promotion server based on the resource promotion link published on the resource release platform. Correspondingly, after receiving the first popularization resource inquiry request, the popularization server determines popularization resource information based on at least one of resource release platform information, popularization resource information and terminal information contained in the request, further determines target popularization resources corresponding to the popularization resource information, and pushes the target popularization resources to the application program client. Therefore, by adopting the scheme provided by the embodiment of the application, the promotion server can further push promotion resources corresponding to the resource promotion links released on the resource release platform to the application program client under the condition that the client of the promoted application program is installed on the mobile terminal, so that after the promoted application program is guided to be installed by a user, the user can be further guided to obtain target promotion resources corresponding to the resource promotion links by using the promoted application program, the user is facilitated, and the user experience is improved.

The above outlines the promotion resource determination method respectively executed by the promotion server side and the application client side provided by the embodiment of the present application. The following will illustrate, in connection with the accompanying drawings, a process of installing an application client in a mobile terminal and an interaction process between a promotion server and the mobile terminal (specifically, the application client) and related entities under different conditions, and details a specific process of determining promotion resources based on resource promotion links by a system formed by the promotion server and the mobile terminal and related entities.

The first specific scenario is that before a user of the mobile terminal clicks and publishes a resource promotion link on a resource delivery platform, a promoted application program is already installed on the mobile terminal held by the user.

Referring to fig. 3, no matter whether the resource promotion link issued on the resource delivery platform comes from a promotion server or a resource promotion platform, when a user clicks the resource promotion link issued on the resource delivery platform in the case that an application client is already installed on the mobile terminal, specifically here, the client of the application program corresponding to the resource delivery platform, will issue a link access request based on the resource promotion link. It can be understood that if the resource promotion link comes from the promotion server, the mobile terminal will send a link access request to the promotion server; if the resource promotion link comes from the resource promotion platform, the mobile terminal sends a link access request to the resource promotion platform.

And wherever the mobile terminal sends the link access request, the application client intercepts the link access request when hearing the link access request, and then sends a first popularization resource query request to the popularization server based on the link access request.

It can be appreciated that since the promotion resource information corresponds to promotion resources, it can be used to distinguish promotion resources, and thus, promotion resource information may also be referred to as promotion resource identification information. Because the resource promotion link contains promotion resource information, namely promotion resource identification information, correspondingly, the link access request also comprises promotion resource information, and the first promotion resource inquiry request generated based on the link access request also contains promotion resource information.

Therefore, the first popularization resource query request sent by the application program client to the popularization server side can directly contain popularization resource information, so that when the popularization server side executes step S103 and determines popularization resource information based on the first popularization resource query request, the popularization resource information contained in the first popularization resource query request can be directly extracted based on the first popularization resource query request, and further target popularization resources corresponding to the popularization resource information can be queried (in a popularization resource database), so that the determination of the target popularization resources is realized.

Optionally, when the first popularization resource query request is generated based on the link access request, the resource release platform information can be added on the basis of the link access request to generate the first popularization resource query request, and at this time, the first popularization resource query request contains the resource release platform information in addition to the popularization resource information. It can be understood that, because the resource delivery platform information corresponds to the resource delivery platform and can be used to distinguish the source from which the user obtains the resource promotion link, the resource delivery platform information can also be referred to as promotion source identification information. In this case, after receiving the first popularization resource query request including the popularization source identification information, the popularization server side may further extract the popularization source identification information (i.e., the resource delivery platform information) included in the request, so as to count click data of the resource popularization links delivered on each resource delivery platform. It will be appreciated that the click data may be used to evaluate the promotional effectiveness of a resource delivery platform and may be used to settle promotional fees that should be paid to the resource delivery platform.

Further, there may be various ways to add the resource delivery platform information based on the link access request. For example, a flag bit may be added on the basis of the resource promotion link corresponding to the link access request, and the promotion source identification information may be represented by using a newly added flag bit (for example fromApp =true). For another example, a browser identifier (UA) in a resource promotion link corresponding to the link access request may be modified, so that the modified browser identifier may represent promotion source identifier information. For another example, a header (header) in the resource promotion link corresponding to the link access request may be modified such that the modified header can characterize the promotion source identification information. It will be appreciated that the various ways of the examples described above may also be used in combination, as long as different resource delivery platforms can be distinguished.

The second specific scenario is that before the user of the mobile terminal clicks the resource promotion link issued on the resource delivery platform, the mobile terminal held by the user is not yet installed with the promoted application program, and the resource promotion link clicked by the user comes from the promotion server.

Referring to fig. 4, in a case where a client of an application program to be promoted is not yet installed on a mobile terminal, if a user clicks on a resource promotion link, the mobile terminal (specifically, a client of an application program corresponding to a resource delivery platform, such as a browser client or a client of another application program that has been installed) will send a link access request to a promotion server based on the resource promotion link, where the link access request will include resource delivery platform information (may also be referred to as promotion source identification information) and promotion resource information (may also be referred to as promotion resource identification information) determined based on the resource promotion link.

Correspondingly, the popularization server side receives the link access request sent by the mobile terminal based on the resource popularization link, extracts the resource release platform information and the popularization resource information in the link access request based on the link access request, correspondingly stores the resource release platform information and the popularization resource information, and establishes a corresponding relation between the resource release platform information and the popularization resource information.

Meanwhile, the promotion server side can further send an application program installation request to the application platform based on the link access request, and the application program installation request is used for requesting the application platform to prompt and install the client side of the promoted application program on the mobile terminal (at this time, the promoted application program is not yet installed on the mobile terminal). When the promotion server jumps to the application platform based on the link access request, the promotion server can carry the information of the resource release platform in the application program installation request and send the information to the application platform, so that the application platform can determine the information of the resource release platform according to the application program installation request, and the application platform can utilize the inherent installation source zone bit (Referrer mechanism) of the platform, when providing the installation package of the promoted application program for the mobile terminal or instructing the mobile terminal to install the promoted application program, the information of the resource release platform is transmitted to the application program client.

Therefore, when the application program client sends the first popularization resource query request to the popularization server, the application program client can carry the resource release platform information (which is transmitted from the application platform to the application program client) in the first popularization resource query request. And the popularization server side can extract the resource release platform information contained in the first popularization resource inquiry request under the condition that the popularization server side receives the first popularization resource inquiry request containing the resource release platform information. Because the corresponding relation between the resource release platform information and the promotion resource information is collected and stored in the promotion server after the link access request is received, the promotion server can further determine the promotion resource information corresponding to the resource release platform information based on the resource release platform information in the first promotion resource inquiry request and the corresponding relation between the resource release platform information and the promotion resource information established based on the link access request, so that the corresponding target promotion resource can be inquired according to the promotion resource information (in a promotion resource database) and pushed to the application program client.

Optionally, the link access request sent by the mobile terminal (at this time, the mobile terminal has not yet installed a promoted application program) to the promotion server may further include terminal information corresponding to the mobile terminal. The promotion server side extracts the resource delivery platform information and the promotion resource information based on the link access request, establishes a corresponding relation between the resource delivery platform information and the promotion resource information, and simultaneously extracts the terminal information contained in the link access request, and further establishes a corresponding relation among the resource delivery platform information, the promotion resource information and the terminal information. Since the terminal information corresponds to a mobile terminal, it can be used to distinguish the mobile terminal, and thus the terminal information may also be referred to as terminal identification information. Alternatively, the terminal identification information may be an IP address of the mobile terminal, a browser version of the mobile terminal, and the like.

Optionally, when the application client sends the first popularization resource query request to the popularization server, the application client may also carry terminal information in the first popularization resource query request. The promotion server side can extract the terminal information contained in the first promotion resource query request when receiving the first promotion resource query request containing the terminal information. Because the corresponding relation among the resource release platform information, the promotion resource information and the terminal information is collected and stored in the promotion server after the link access request is received, the promotion server can determine the promotion resource information corresponding to the terminal information based on the terminal information in the first promotion resource query request and the corresponding relation between the promotion resource information and the terminal information established based on the link access request, so that the corresponding target promotion resource can be obtained according to the promotion resource information (in the promotion resource database) query, and pushed to the application program client.

It can be understood that when the application client sends the first popularization resource query request to the popularization server, the resource release platform information and the terminal information can also be simultaneously contained in the first popularization resource query request. Correspondingly, the popularization server side determines popularization resource information according to the corresponding relation between any one of the stored resource release platform information and the terminal information and the popularization resource information.

The third specific scenario is that before the user of the mobile terminal clicks the resource promotion link issued on the resource release platform, the mobile terminal held by the user is not yet installed with the promoted application program, and the resource promotion link clicked by the user comes from the resource promotion platform.

Referring to fig. 5, when the user clicks on the resource promotion link, the mobile terminal, specifically, a client corresponding to the resource delivery platform, such as a browser client or a client of another installed application program, sends a link access request to the resource promotion platform based on the resource promotion link, where the link access request includes resource delivery platform information (may also be referred to as promotion source identification information), promotion resource information (may also be referred to as promotion resource identification information) and terminal information (may also be referred to as terminal identification information) determined based on the resource promotion link.

Correspondingly, the resource promotion platform also receives the link access request sent by the mobile terminal (at this time, the mobile terminal is not provided with the promoted application program) based on the resource promotion link, extracts the resource release platform information, promotion resource information and terminal information in the link access request based on the link access request, correspondingly stores the resource release platform information, promotion resource information and terminal information, and establishes the corresponding relation among the resource release platform information, promotion resource information and terminal information.

Meanwhile, the resource popularization platform can further send an application program installation request to the application platform based on the link access request, and the application program installation request is used for requesting the application platform to prompt and install the application program client on the mobile terminal. It should be noted that, when the resource promotion platform jumps to the application platform based on the link access request, the application platform is often only instructed to prompt installation, and the information is not directly transmitted to the application program client through the application platform. Correspondingly, the mobile terminal receives the prompt message sent by the application platform, and installs the client of the promoted application program in the mobile terminal. It can be understood that the prompt information is sent by the application platform based on the application program installation request sent by the resource promotion platform to the application platform.

In this case, the first popularization resource query request sent by the application client to the popularization server will only contain the terminal information. The promotion server side determines promotion resource information corresponding to the terminal information based on the terminal information after receiving the first promotion resource query request.

In the specific implementation, the promotion server can firstly search whether the promotion resource information corresponding to the terminal information is stored locally. Under the condition that promotion resource information corresponding to the terminal information is found, promotion resource information can be determined directly according to the terminal information contained in the first promotion resource inquiry request, and then corresponding target promotion resources are inquired according to the promotion resource information (in a promotion resource database) to push to the application program client.

And under the condition that the promotion server side does not store promotion resource information corresponding to the terminal information, the promotion server side can send a second promotion resource inquiry request containing the terminal information to the resource promotion platform for requesting to inquire promotion resource information corresponding to the terminal information to the resource promotion platform. Correspondingly, because the corresponding relation among the resource release platform information, the promotion resource information and the terminal information is collected and stored in the resource promotion platform after the link access request is received, the resource promotion platform can determine the promotion resource information corresponding to the terminal information after receiving the second promotion resource inquiry request containing the terminal information, and returns the determined promotion resource information to the promotion server side to be used as a response to the second promotion resource inquiry request.

After receiving the promotion resource information returned by the resource promotion platform, the promotion server can query according to the promotion resource information (in a promotion resource database) to obtain corresponding target promotion resources, and then push the target promotion resources to the application program client.

Optionally, the resource promotion platform may return, in addition to promotion resource information corresponding to the terminal information to the promotion server, resource delivery platform information corresponding to the terminal information to the promotion server, so that the promotion server may count click data of resource promotion links delivered on each resource delivery platform. It will be appreciated that the click data may be used to evaluate the promotional effectiveness of a resource delivery platform and may be used to settle promotional fees that should be paid to the resource delivery platform.

Referring to fig. 6, the embodiment of the present application further provides a promotion resource determining device, which is applied to a promotion server, where the device may specifically include:

A first request receiving module 101, configured to receive a first popularization resource query request from an application client, where the first popularization resource query request includes at least one of resource delivery platform information and terminal information;

a first resource information determining module 103, configured to determine, based on the first popularization resource query request, popularization resource information corresponding to at least one of the resource delivery platform information and the terminal information;

a first resource determining module 105, configured to determine, based on the promotion resource information, a target promotion resource corresponding to the promotion resource information;

A first resource pushing module 107, configured to push a target popularization resource to an application client.

It can be understood that the promotion resource determining device provided by the embodiment of the present application can implement all the content of the promotion resource determining method executed by the promotion server, and the foregoing related content, particularly, the explanation about the second specific case, is applicable to the present embodiment, and is not repeated herein.

Referring to fig. 7, the embodiment of the present application further provides a device for determining promotion resources, which is applied to an application client, and the device may specifically include:

A first request sending module 201, configured to send a first popularization resource query request to a popularization server, where the first popularization resource query request includes at least one of resource delivery platform information and terminal information;

The first resource receiving module 203 is configured to receive a target popularization resource returned by the popularization server, where the target popularization resource is determined by the popularization server based on the first popularization resource query request.

It can be understood that the promotion resource determining device provided by the embodiment of the present application can implement all the content of the promotion resource determining method executed by the application client, and the foregoing related content, particularly, the explanation about the second specific case and the third specific case, is applicable to the present embodiment, and is not repeated herein.

Referring to fig. 8, the embodiment of the present application further provides a promotion resource determining device, which is applied to a promotion server, where the device may specifically include:

A second request receiving module 301, configured to receive a first popularization resource query request from an application client, where the first popularization resource query request includes terminal information;

a second resource information determining module 303, configured to determine, based on the terminal information, popularization resource information corresponding to the terminal information;

a second resource determining module 305, configured to determine, based on the promotion resource information, a target promotion resource corresponding to the promotion resource information;

a second resource pushing module 307, configured to push the target popularization resource to the application client.

It can be understood that the promotion resource determining device provided by the embodiment of the present application can implement all the content of the promotion resource determining method executed by the promotion server, and the foregoing related content, particularly, the explanation about the foregoing third specific case, is applicable to this embodiment, and is not repeated herein.

Referring to fig. 9, the embodiment of the present application further provides a promotion resource determining device, which is applied to a promotion server, where the device may specifically include:

a third request receiving module 401, configured to receive a first popularization resource query request from an application client, where the first popularization resource query request includes popularization resource information;

a third resource determining module 403, configured to determine, based on the first popularization resource query request, a target popularization resource corresponding to the popularization resource information;

And the third resource pushing module 405 is configured to push the target popularization resource to the application client.

It can be understood that the promotion resource determining device provided by the embodiment of the present application can implement all the content of the promotion resource determining method executed by the promotion server, and the foregoing related content, particularly, the explanation about the first specific case, is applicable to the present embodiment, and is not repeated herein.

Referring to fig. 10, the embodiment of the present application further provides a promotion resource determining apparatus, which is applied to an application client, and the apparatus may specifically include:

the interception module 501 is configured to intercept a link access request, where the link access request includes popularization resource information, where the link access request is sent by a mobile terminal where an application client is located based on a resource popularization link published on a resource release platform;

a second request sending module 503, configured to send a first popularization resource query request to the popularization server based on the link access request, where the first popularization resource query request includes popularization resource information;

The second resource receiving module 505 is configured to receive a target promotion resource returned by the promotion server, where the target promotion resource is determined by the promotion server based on the first promotion resource query request.

It can be understood that the promotion resource determining device provided by the embodiment of the present application can implement all the content of the promotion resource determining method executed by the application client, and the foregoing related content, particularly, the explanation about the first specific case, is applicable to the present embodiment, and is not repeated herein.

Fig. 11 is a schematic structural view of an electronic device according to an embodiment of the present application. Referring to fig. 11, at the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory (non-volatile Memory), such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface, and memory may be interconnected by an internal bus, which may be an ISA (Industry Standard Architecture ) bus, a PCI (PERIPHERAL COMPONENT INTERCONNECT, peripheral component interconnect standard) bus, or EISA (Extended Industry Standard Architecture ) bus, among others. The buses may be classified as address buses, data buses, control buses, etc. For ease of illustration, only one bi-directional arrow is shown in FIG. 11, but not only one bus or type of bus.

And the memory is used for storing programs. In particular, the program may include program code including computer-operating instructions. The memory may include memory and non-volatile storage and provide instructions and data to the processor.

The processor reads the corresponding computer program from the nonvolatile memory to the memory and then runs the computer program to form the popularization resource determining device on a logic level.

When the processor is applied to the promotion server, the processor executes the program stored in the memory and is specifically used for executing the following operations:

pushing the target popularization resource to the application program client.

Or the processor executes the program stored in the memory and is specifically configured to perform the following operations:

pushing the target popularization resource to the application program client.

The method executed by the promotion resource determination device disclosed in the embodiment of fig. 1 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or by instructions in the form of software. The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but may also be a digital signal Processor (DIGITAL SIGNAL Processor, DSP), application SPECIFIC INTEGRATED Circuit (ASIC), field-Programmable gate array (Field-Programmable GATE ARRAY, FPGA) or other Programmable logic device, discrete gate or transistor logic device, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be embodied directly in the execution of a hardware decoding processor, or in the execution of a combination of hardware and software modules in a decoding processor. The software modules may be located in a random access memory, flash memory, read only memory, programmable read only memory, or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory, and the processor reads the information in the memory and, in combination with its hardware, performs the steps of the above method.

The electronic device may further execute the method executed by the promotion resource determining device in fig. 1, and implement the function of the promotion resource determining device in the embodiment shown in fig. 1, which is not described herein.

The embodiment of the application also provides a computer readable storage medium which is applied to the popularization server. The computer-readable storage medium stores one or more programs, the one or more programs comprising instructions, which when executed by an electronic device comprising a plurality of application programs, enable the electronic device to perform the method performed by the promotional resource determining apparatus of the foregoing embodiments, and in particular to perform:

pushing the target popularization resource to the application program client.

Fig. 12 is a schematic structural view of an electronic device according to an embodiment of the present application. Referring to fig. 12, at the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory (non-volatile Memory), such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface, and memory may be interconnected by an internal bus, which may be an ISA (Industry Standard Architecture ) bus, a PCI (PERIPHERAL COMPONENT INTERCONNECT, peripheral component interconnect standard) bus, or EISA (Extended Industry Standard Architecture ) bus, among others. The buses may be classified as address buses, data buses, control buses, etc. For ease of illustration, only one bi-directional arrow is shown in FIG. 12, but not only one bus or type of bus.

When the processor is applied to the application program client, the processor executes the program stored in the memory and is specifically used for executing the following operations:

based on the resource popularization link issued on the resource release platform, a first popularization resource inquiry request is sent to a popularization server, wherein the first popularization resource inquiry request comprises at least one of resource release platform information and terminal information;

The method executed by the promotion resource determination device disclosed in the embodiment of fig. 2 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or by instructions in the form of software. The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but may also be a digital signal Processor (DIGITAL SIGNAL Processor, DSP), application SPECIFIC INTEGRATED Circuit (ASIC), field-Programmable gate array (Field-Programmable GATE ARRAY, FPGA) or other Programmable logic device, discrete gate or transistor logic device, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be embodied directly in the execution of a hardware decoding processor, or in the execution of a combination of hardware and software modules in a decoding processor. The software modules may be located in a random access memory, flash memory, read only memory, programmable read only memory, or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory, and the processor reads the information in the memory and, in combination with its hardware, performs the steps of the above method.

The electronic device may further execute the method executed by the promotion resource determining device in fig. 2, and implement the function of the promotion resource determining device in the embodiment shown in fig. 2, which is not described herein.

The embodiment of the application also provides a computer readable storage medium which is applied to the application program client. The computer-readable storage medium stores one or more programs, the one or more programs comprising instructions, which when executed by an electronic device comprising a plurality of application programs, enable the electronic device to perform the method performed by the promotional resource determining apparatus of the foregoing embodiments, and in particular to perform:

It will be appreciated by those skilled in the art that embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and variations of the present application will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. which come within the spirit and principles of the application are to be included in the scope of the claims of the present application.

Claims

1. The method for determining the popularization resource is characterized by being applied to a popularization server, and comprises the following steps:

Receiving a first popularization resource query request from an application program client, wherein the first popularization resource query request comprises resource release platform information and terminal information;

determining popularization resource information corresponding to the resource delivery platform information and the terminal information based on the first popularization resource query request;

Pushing the target popularization resource to the application program client;

before receiving the first promotional resource query request from the application client, the method further comprises:

Extracting the resource release platform information, the terminal information corresponding to the mobile terminal and the popularization resource information based on the link access request;

Establishing a corresponding relation between the resource release platform information and the terminal information and the popularization resource information, and sending an application program installation request to an application platform based on the link access request so as to enable the application platform to provide an installation package of a promoted application program client and to transparently transmit the resource release platform information to the application program client; the application program installation request comprises the resource release platform information and a client for requesting the application platform to prompt and install the promoted application program on the mobile terminal.

2. The method of claim 1, wherein the promotional resource information comprises at least one of a type of promotional resource and an identification of promotional resource.

3. A method for determining a promotional resource, applied to an application client, the method comprising:

Based on the resource popularization link issued on the resource release platform, a first popularization resource inquiry request is sent to a popularization server, wherein the first popularization resource inquiry request comprises resource release platform information and terminal information;

receiving target popularization resources returned by the popularization server, wherein the target popularization resources are determined by the popularization server based on the first popularization resource query request;

before sending the first popularization resource query request to the popularization server, the method further comprises:

receiving the resource release platform information transmitted by an application platform, wherein the resource release platform information is determined by the application platform according to an application program installation request from the popularization server; the application program installation request comprises the resource release platform information and a client for requesting the application platform to prompt and install the promoted application program on the mobile terminal.

4. A promotional resource determining apparatus, for application to a promotional server, the apparatus comprising:

The first request receiving module is used for receiving a first popularization resource query request from the application program client, wherein the first popularization resource query request comprises resource release platform information and terminal information;

the first resource information determining module is used for determining popularization resource information corresponding to the resource delivery platform information and the terminal information based on the first popularization resource query request;

the first resource pushing module is used for pushing the target popularization resource to the application program client;

The first resource determining module is further configured to receive a link access request sent by a mobile terminal where the application client is located, where the link access request is sent by the mobile terminal based on a resource popularization link published on a resource release platform;

5. A promotional resource determining apparatus for application to an application client, the apparatus comprising:

The first request sending module is used for sending a first popularization resource query request to the popularization server, wherein the first popularization resource query request comprises resource delivery platform information and terminal information;

The first resource receiving module is used for receiving target popularization resources returned by the popularization server side, and the target popularization resources are determined by the popularization server side based on the first popularization resource query request;

The first resource receiving module is further configured to receive the resource release platform information transmitted by the application platform, where the resource release platform information is determined by the application platform according to an application program installation request from the popularization server; the application program installation request comprises the resource release platform information and a client for requesting the application platform to prompt and install the promoted application program on the mobile terminal.

6. An electronic device, applied to a promotion server, comprising:

A processor; and

Pushing the target popularization resource to the application program client;

before receiving the first popularization resource query request from the application client, the method further comprises:

7. A computer-readable storage medium, applied to a promotion server, the computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

Pushing the target popularization resource to the application program client;

8. An electronic device, for use in a mobile terminal, comprising:

A processor; and

A first popularization resource inquiry request is sent to a popularization server side, wherein the first popularization resource inquiry request comprises resource release platform information and terminal information;

before sending the first popularization resource query request to the popularization server, the method further comprises the following steps:

9. A computer-readable storage medium, applied to a mobile terminal, the computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to: