CN105786516A

CN105786516A - Resource claiming method, device and system

Info

Publication number: CN105786516A
Application number: CN201610115248.1A
Authority: CN
Inventors: 周莜; 谢奕; 阳丹; 瞿佳
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-03-01
Filing date: 2016-03-01
Publication date: 2016-07-20
Anticipated expiration: 2036-03-01
Also published as: CN105786516B

Abstract

The invention discloses a resource claiming method, device and system, and belongs to the technical field of computers. The method comprises the steps that resource information is obtained from different resource providing platforms, wherein the resource information is used for prompting a user to claim resources; the resource information is encapsulated with a preset application program interface (API); the encapsulated resource information and a multimedia object corresponding to the resource information are packaged, and multimedia data is obtained; the multimedia data is provided for a play device. The problem that an advertisement issuer needs to formulate a special activity page when the advertisement issuer wants to issue activity information is solved, and thus the effect of lowering the manufacturing cost is achieved.

Description

Resource gets methods, devices and systems

Technical field

The present invention relates to field of computer technology, get methods, devices and systems particularly to a kind of resource.

Background technology

In order to improve user's attention rate to advertised product, ad distribution business would generally throw in some action messages for attracting user to pay close attention to or to participate in advertisement, such as gets red packet or gets member's integration etc..

Common, ad distribution business is when formulating ad content, it is possible to add active link in the page corresponding to ad content, when the played device of this advertisement is play, the advertisement page of broadcasting then shows this active link.User is after triggering this active link, and player then jumps to the loose-leaf corresponding with this active link, and user participates in, by the guidance information request in loose-leaf, the activity that ad distribution business provides.

Ad distribution business is when wanting to issue action message, it is necessary to original ad content is revised as protection the ad content of active link, in addition it is also necessary to formulating special loose-leaf, cost of manufacture is higher.

Summary of the invention

During in order to solve that in correlation technique, ad distribution business issues action message in advertisement, it is necessary to formulate special loose-leaf, cause the problem that cost of manufacture is higher, embodiments provide a kind of resource and get methods, devices and systems.Described technical scheme is as follows:

First aspect, it is provided that a kind of resource gets method, is applied to resource and gets in platform, and described method includes:

Thering is provided platform to obtain resource information from different resource, described resource information is used for pointing out user to get resource；

Utilize predetermined application programming interfaces API that described resource information is packaged；

Described resource information after encapsulation and the multimedia object corresponding with described resource information are packed, obtains multi-medium data；

Described multi-medium data is provided to playback equipment.

Second aspect, it is provided that a kind of resource gets method, is applied in playback equipment, and described method includes:

Obtaining multi-medium data, described multi-medium data comprises multimedia object and resource is got platform and utilized the predetermined application programming interfaces API resource information encapsulated；

Described multi-medium data is resolved；

Playing the described multimedia object parsed and the resource information identified from described API, described resource information is used for pointing out user to get resource.

The third aspect, it is provided that a kind of resource picking systems, described system includes resource and gets platform, playback equipment and mobile equipment,

Described resource gets platform, for providing platform to obtain resource information from different resource, described resource information is used for pointing out user to get resource, utilize predetermined application programming interfaces API that described resource information is packaged, described resource information after encapsulation and the multimedia object corresponding with described resource information are packed, obtain multi-medium data, provide described multi-medium data to playback equipment；

Described playback equipment, described multi-medium data is obtained for getting platform from described resource, described multi-medium data being resolved, plays the described multimedia object parsed and the resource information identified from described API, described resource information includes graphic code；

Described mobile equipment, for scanning described graphic code, getting platform to resource and send the link acquisition request including resource identification, utilize the described login account acquisition resource corresponding with described resource information to get and link, described resource is got and is linked for guiding user to get the resource of correspondence.

Fourth aspect, it is provided that a kind of resource gets device, is applied to resource and gets in platform, and described device includes:

Acquisition module, for providing platform to obtain resource information from different resource, described resource information is used for pointing out user to get resource；

Package module, for utilizing the predetermined application programming interfaces API resource information that described acquisition module is obtained to be packaged；

Generation module, for the described resource information after encapsulation and the multimedia object corresponding with described resource information being packed, obtains multi-medium data；

Sending module, for providing the multi-medium data of described generation module generation to playback equipment.

5th aspect, it is provided that a kind of resource gets device, is applied in playback equipment, and described device includes:

First acquisition module, is used for obtaining multi-medium data, and described multi-medium data comprises multimedia object and resource is got platform and utilized the predetermined application programming interfaces API resource information encapsulated；

First parsing module, resolves for the multi-medium data that described first acquisition module is obtained；

First playing module, for playing the described multimedia object that described first parsing module parses and the resource information identified from described API, described resource information is used for pointing out user to get resource.

The technical scheme that the embodiment of the present invention provides has the benefit that

By providing platform to obtain resource information from different resource, utilize predetermined application programming interfaces API that resource information is packaged, resource information after encapsulation and the multimedia object corresponding with this resource information are packed, obtain multi-medium data, then provide this multi-medium data to playback equipment；Get platform due to resource to directly utilize predetermined application programming interfaces API resource information is packaged, and can the content in direct change of API function as required, or when not carrying out resource supplying, directly delete the API in multi-medium data, it is not required to revise original ad data, solves the problem that advertisement publishers need when wanting to issue action message to formulate special loose-leaf；Reach to reduce the effect of cost of manufacture.

Accompanying drawing explanation

In order to be illustrated more clearly that the technical scheme in the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the schematic diagram that a kind of resource shown in exemplary partial embodiment of the present invention gets the implementation environment involved by method；

Fig. 2 is the method flow diagram that the resource provided in one embodiment of the invention gets method；

Fig. 3 A is the method flow diagram that the resource provided in another embodiment of the present invention gets method；

Fig. 3 B is the broadcasting schematic diagram of voluntary blood donation exploitation video in one embodiment of the invention；

Fig. 3 C is the broadcasting schematic diagram of promotional advertisement video in one embodiment of the invention；

Fig. 3 D is the schematic diagram that in one embodiment of the invention, the resource of voluntary blood donation reservation qualification gets the page；

Fig. 3 E is the schematic diagram that in one embodiment of the invention, the resource of the product of famous brand name gets the page；

Fig. 3 F is the method flow diagram that the playback equipment control login account concern resource provided in one embodiment of the invention gets public's account method that platform provides；

Fig. 3 G is the schematic diagram of the account concern page obtaining voluntary blood donation reservation qualification in one embodiment of the invention；

Fig. 3 H is the schematic diagram of the account concern page of certain famous brand name product in one embodiment of the invention；

Fig. 4 is that the resource picking systems provided in further embodiment of the present invention is realizing method flow diagram when resource gets method；

Fig. 5 is the structural representation that the resource provided in one embodiment of the invention gets device；

Fig. 6 is the structural representation that the resource provided in another embodiment of the present invention gets device；

Fig. 7 is the structural representation that the resource provided in further embodiment of the present invention gets device；

Fig. 8 is the structural representation that the resource provided in further embodiment of the present invention gets device.

Detailed description of the invention

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

Fig. 1 is the schematic diagram that a kind of resource according to exemplary partial embodiment of the present invention gets the implementation environment involved by method, provides platform 110, resource to get platform 120 and playback equipment 130 as it is shown in figure 1, this implementation environment can include resource.

Resource provides platform 110 for providing the platform of resource, such as this resource offer platform 110 can for providing the voluntary blood donation service platform of the reservation qualification of voluntary blood donation, for another example, this resource offer platform 110 can for providing the shopping service platform getting resource of the electronic coupons of certain brand.This resource provides platform 110 also to get platform 120 to resource and provides resource information.

Resource gets platform 120 can provide the resource information that platform provides to be polymerized each resource, and the resource information after encapsulation and corresponding multimedia object is carried out packing and obtain multi-medium data, and this multi-medium data is supplied to playback equipment.This resource gets that platform 120 can also provide resource displaying, resource query, resource to get for client, history gets storage and the inquiry etc. of record.

Playback equipment 130 can be the equipment that smart mobile phone, panel computer, net book etc. have motion sensor.Playback equipment is got platform 120 from resource and is obtained multi-medium data, this multi-medium data is played out, resource information is shown in the display screen of playback equipment.

Optionally, this implementation environment can also include the mobile equipment being configured with photographic head, and mobile equipment can pass through photographic head scanning graphic code shown by playback equipment.

Refer to Fig. 2, the resource that it illustrates one embodiment of the invention provides gets the method flow diagram of method.This resource is got the resource that method can apply in Fig. 1 and is got in platform 120.May include steps of as in figure 2 it is shown, this resource gets method:

Step 201, provides platform to obtain resource information from different resource, and this resource information is used for pointing out user to get resource.

In general, the resource said here can be that electronics red packet, virtual product, products in kind, qualification are got and the resource relevant to advertising content etc..This is not especially limited by the present embodiment, can determine the type of resource pointed by resource information according to practical situation.Such as, this resource can be the reservation qualification of the voluntary blood donation that certain hospital provides, this resource can also is that honored guest's (English: veryimportantpeople, VIP) membership of electronic coupons that certain famous brand name provides, the product gift bag of certain brand and certain brand etc..

Here the resource information said gets resource for pointing out user.Specifically, this resource information can play out on playback equipment, is shown on the display screen of playback equipment, and user can trigger this resource information in several ways to get resource.Here triggering mode is not construed as limiting, can determine according to practical situation, such as, user can carry out triggers resource information, can also click on resource information and trigger this resource etc. by shaking playback equipment, it is also possible to is utilize Quick Response Code to sweep to sweep function and carry out triggers resource information.

Step 202, utilizes predetermined application programming interfaces API that resource information is packaged.

Generally, predetermined application programming interfaces API is predefined a kind of standard API, and the system of playback equipment can successfully identify and resolve this API.

In general, resource is got platform this standard API can be utilized to be packaged often organizing resource information.Specifically, resource is got platform and is utilized the information that this standard API definition is relevant to resource, such as can define resource information, broadcast mode etc. in the function body of API.So, when actual realization, resource gets platform can according to this standard API definition information relevant to resource, and the resource information multimedia object corresponding with this resource information after encapsulation is carried out packing obtain multi-medium data, it is delivered to this multi-medium data play backstage, when video is play in playback equipment request, play backstage and get, to playback equipment transmission resource, the multi-medium data that platform provides according to corresponding strategy.

Here the broadcast mode said can include following any one: Overlapping display resource information in i-th frame of video to jth frame of video；This resource information is shown in the precalculated position of the frame of video needing Overlapping display resource information；Every the image this resource information comprised is respectively displayed on the precalculated position of designated frame；The speech play resource information when playing i-th frame of video to jth frame of video, i < j.

Optionally, resource information can be an image, it is also possible to for multiple images.When resource information is multiple images, for every image, it is possible to definition is used for the frame of video of every image of Overlapping display resource information, and when frame of display video, the resource information that Overlapping display is corresponding.

Step 203, packs the resource information after encapsulation and the multimedia object corresponding with this resource information, obtains multi-medium data.

Here multimedia object can be multiple frame of video, it is also possible to being a frame of video, namely can be an image, the quantity of the frame of video that multimedia object is comprised by the present embodiment be set.

Accordingly, playback equipment obtains multi-medium data, and multi-medium data is resolved, and plays the multimedia object parsed and the resource information identified from API.

Owing to frame of video is usually according to predictive encoding said shank, therefore playback equipment can be decoded according to predetermined decoding form, to parse the multimedia object that multi-medium data comprises.

API in multi-medium data belongs to standard API, and therefore playback equipment can successfully parse the content in API.

Step 204, provides multi-medium data to playback equipment.

Here the playback equipment said can include intelligent television, desktop computer, panel computer, smart mobile phone, net book etc..

In sum, the resource that the present embodiment provides gets method, by providing platform to obtain resource information from different resource, utilize predetermined application programming interfaces API that resource information is packaged, resource information after encapsulation and the multimedia object corresponding with this resource information are packed, obtain multi-medium data, then provide this multi-medium data to playback equipment；Get platform due to resource to directly utilize predetermined application programming interfaces API resource information is packaged, and can the content in direct change of API function as required, or when not carrying out resource supplying, directly delete the API in multi-medium data, it is not required to revise original ad data, solves the problem that advertisement publishers need when wanting to issue action message to formulate special loose-leaf；Reach to reduce the effect of cost of manufacture.

Refer to Fig. 3 A, the resource that it illustrates another embodiment of the present invention provides gets the method flow diagram of method.This resource is got in the implementation environment that method can apply to as shown in Figure 1.As shown in Figure 3A, this resource is got method and be may include steps of:

Step 301, resource gets platform provides platform to obtain resource information from different resource, and this resource information is used for pointing out user to get resource, utilizes predetermined application programming interfaces API that this resource information is packaged.

In general, the resource said here can be that electronics red packet, virtual product, products in kind, qualification are got and the resource relevant to advertising content etc..This is not especially limited by the present embodiment, can determine the type of resource pointed by resource information according to practical situation.Such as, this resource can be the reservation qualification of voluntary blood donation that certain hospital provides, and this resource can also is that honored guest's membership of electronic coupons that certain famous brand name provides, the product gift bag of certain brand and certain brand etc..

Generally, predetermined application programming interfaces API is that predefined a kind of standard API, this standard API can be defined by certain standard, and in this case, various playback equipments all may identify which this API.

Resource is got platform and is utilized this standard API that resource information is packaged, and is specifically the information utilizing this standard API definition relevant to resource, such as can define resource information, broadcast mode etc. in the function body of API.

Now, resource gets platform when the details machine-processed without access originator code or internal work, increases the resource information after function body is encapsulated in this standard API.That is, resource gets platform directly can provide platform to obtain resource information from different resources, standard API increases definition and has the function body of resource information, so that follow-up play equipment is when playing multi-medium data, resource information is shown in display screen simultaneously.

Specifically, resource gets platform can increase resource information in this standard API, correspondence, and playback equipment can resolve the resource information in this API, and controls the display in playing object of this resource information.For example, resource gets platform can directly be increased resource in API and get link, and user can trigger this resource on playback equipment in several ways and get chain and fetch and get resource.

Step 302, resource is got platform and the resource information after encapsulation and the multimedia object corresponding with this resource information is packed, and obtains multi-medium data, provides this multi-medium data to playback equipment.

Wherein, multimedia object can be static graphic screen, and now the playback equipment effect when playing multimedia object is generally a static graphic screen.Multimedia object can also is that multiple frame of video, and now the playback equipment effect when playing multimedia object is generally a dynamic graphic screen.

For example, when the reservation qualification that the resource pointed by resource information is voluntary blood donation, resource information after the advertisement of corresponding Red Cross's publicity voluntary blood donation and encapsulation is packed, obtains a multi-medium data, provide this multi-medium data to playback equipment.

Again for example, during VIP membership when a certain famous brand name reward voucher of the resource pointed by resource information, the product gift bag of this brand and this brand etc., resource information after the advertisement of this corresponding famous brand name and encapsulation is packed, obtain a multi-medium data, provide this multi-medium data to playback equipment.

Step 303, playback equipment obtains multi-medium data, and multi-medium data is resolved, and plays the multimedia object parsed and the resource information identified from API.

Alternatively, play multimedia object and identify from API resource information time, according to the broadcast mode of definition in above-mentioned API, play the resource information that identifies from API.

Resource gets platform can also define the broadcast mode of above-mentioned resource information in API.Here the broadcast mode said can include following any one: this resource information of Overlapping display, i < j in i-th frame of video to jth frame of video；This resource information is shown in the precalculated position of the frame of video needing Overlapping display resource information；Every the image this resource information comprised Overlapping display respectively is on the precalculated position of designated frame；The speech play resource information when playing i-th frame of video to jth frame of video.

For example, resource gets platform can define display frame of video corresponding to resource information in API, such as shows above-mentioned resource information at the 1st frame of this video ads to the 30th frame.Again for example, by resource information Overlapping display precalculated position in frame of video.

Optionally, when playback equipment is for mobile equipment, the resource information of broadcasting includes the description information of resource and guides user to get the guidance information of resource, such as " shakes and gets xxx ".When playback equipment is the non-mobile device such as intelligent television or desktop computer, the resource information of broadcasting includes the description information of resource, graphic code and guides user to get the guidance information of resource, such as " scanning patter code gets xxx ".

Illustrate for a voluntary blood donation exploitation video, as shown in Figure 3 B, when a voluntary blood donation promotional videos play by playback equipment, resource gets the broadcast mode that platform defines in API: resource information is shown in the right side of frame of video, and this resource information comprises guide user to get the guidance information " shaking reservation of donating blood " of resource so that getting of the resource that user can preengage qualification by shaking playback equipment to carry out donating blood.

Illustrate for a promotional advertisement video again, as shown in Figure 3 C, when a promotional advertisement video play by playback equipment, resource gets the broadcast mode that platform defines in API: resource information is shown in the right side of frame of video, and this resource information comprises the guidance information " shake and rob red packet " guiding user to get resource, user can be undertaken robbing red packet by the mobile equipment of shake.

Step 304, playback equipment detection is playing whether the resource information of display is triggered.

Playback equipment is the mobile equipment with motion sensor, and whether playback equipment is when detecting resource information and being triggered, it is possible to by detecting whether that the parameter that the guidance information getting with playing in resource information is corresponding realizes.

Such as, when guidance information is for " shake and get xxx ", corresponding parameter is the parameter for indicating playback equipment to shake, and can be such as that whether playback equipment is shaken and shake amplitude is more than predetermined amplitude threshold value, or the number of times etc. shaken for playback equipment.Here parameter generally can be obtained when the kinestate of perception playback equipment by the motion sensor in playback equipment.

For example, shown in Fig. 3 B, the content of guidance information 21 guides user to carry out triggers resource information by shaking playback equipment for " shake and rob red packet ", then thinks that resource information is triggered when playback equipment detects after playback equipment is shaken.

Step 305, when resource information is triggered, playback equipment obtains plays the login account that the application program of multi-medium data logs in.

Here the login account said can be playing the account registered on backstage corresponding to the application program of this multi-medium data, it is also possible to is the account registered on backstage corresponding to authorized third party application.

When the account corresponding to authorized third party application program logs in the application program playing multi-medium data, the backstage corresponding to application program playing multi-medium data allows the account corresponding to third party application to log in, or the authorities such as broadcasting multi-medium data are opened to the account corresponding to third party application, account corresponding to authorized third party application program logs in the application program playing multi-medium data and belongs to what those of ordinary skill in the art can both realize, just repeats no more here.

Step 306, playback equipment utilizes the login account acquisition resource corresponding with resource information to get and links.

Alternatively, playback equipment is got platform to resource and is sent the link acquisition request including resource identification, this link obtains request and gets platform for triggers resource and get with the resource corresponding to resource of request to login account feedback and link, and receives this resource and gets the resource that platform feeds back and get link.

Alternatively, this resource gets link is that resource gets platform by the preference information corresponding with login account, it is determined that the resource corresponding with preference information gone out is got and linked.

When resource information is triggered, playback equipment is got platform to resource and is sent the link acquisition request including resource identification.Accordingly, resource is got platform and is received the link acquisition request that playback equipment utilizes login account to send, and this link obtains request and includes the mark of resource.Resource is got platform and is got record according to the history of this login account, it is determined that login account get preference, to login account feedback, resource that is corresponding with the resource asked and that get preference described in meeting is got and is linked.

Illustrating for a voluntary blood donation exploitation video, resource gets platform has the resource that the resource of voluntary blood donation reservation qualification gets link and medical matters volunteer to get link.Resource is got platform and is obtained the preference information corresponding with this login account, and preference information shows that this account prefers to voluntary blood donation, then resource is got platform and got link to the resource of login account feedback voluntary blood donation reservation qualification.

Illustrating for a promotional advertisement video, resource gets platform has the resource that the resource of electronics red packet gets link and product sample to get link again.Resource is got platform and is obtained the preference information corresponding with this login account, and preference information shows that this account prefers to and gets electronics red packet, then resource is got platform and fed back to login account and get corresponding resource with electronics red packet and get and link.

Again for example, referring still to Fig. 3 C, resource gets the resource that platform defines in this API, and to get link be that link got by red packet, after resource information is triggered, resource gets the preference information that platform inquiry is corresponding with login account, the product material object that the login account of such as current application program is got is relatively more, and now this concern account can push the resource that product material object gets and get link.

Step 307, gets after link is triggered in resource, and playback equipment is got platform to resource and sent and get request for what ask to get resource.

Corresponding, resource is got platform and is received the request of getting for asking to get resource utilizing login account to send, and performs step 308.

Step 308, resource gets whether detection of platform login account got resource, when this login account got resource, obtains the data information that this login account provides when the last time gets resource, pushes data information to this login account.

When detecting that login account got resource, it was shown that filled in data information when the user of this login account gets resource before this.Resource gets platform only need to obtain the data information corresponding with this login account, data information is pushed to this login account, the user making this login account need not rewrite data information repeatedly, whether the data information having only to confirm in data information input frame is correct, is confirming that errorless rear triggering is got control and can successfully be got resource.

It should be noted is that, for each platform, resource gets platform can get, to this platform feedback, the data information that this platform provides the login account of resource.

Correspondingly, playback equipment utilizes login account to receive data information, when showing that resource gets the page, data information acquiescence is shown in the data information input frame that resource gets the page, after user's data information in confirming data information input frame is errorless, triggering is got control and can successfully be got resource.

In a kind of possible embodiment, resource is got detection of platform and was not got resource to login account, then playback equipment can not get data information, and when showing that resource gets the page, it is sky that this resource gets the data information input frame on the page.

This resource is got the page and is also included getting control, when this get control be triggered time, resource is got this resource of platform record and is got the data information that on the page, in input frame, user inputs, and data information resource got on the page in input frame is associated with this login account.Meanwhile, can showing that resource gets success page, this resource gets success page for pointing out user resources to get successfully.

For example, resource for voluntary blood donation reservation qualification gets the page as shown in Figure 3 D, when this get control 22 be triggered time, resource is got this resource of platform record and is got the data information that on the page, in input frame 23, user inputs, and data information resource got on the page in input frame 23 is associated with this login account.

Again for example, resource for the product of famous brand name gets the page as shown in FIGURE 3 E, when this get control 24 be triggered time, resource is got this resource of platform record and is got the data information that on the page, in input frame 25, user inputs, and data information resource got on the page in input frame 25 is associated with this login account.

Alternatively, utilizing login account to obtain before the resource corresponding with resource information get and link at playback equipment, playback equipment can allow login account pay close attention to resource and get public's account that platform provides, and can pass through several sub-steps realization as illustrated in Figure 3 F.

Step 309a, playback equipment display account pays close attention to the page, and this account is paid close attention to the page and shown concern control.

Do not pay close attention to resource when login account and get the public's account corresponding to platform, then show that account pays close attention to the page, and account is paid close attention to the page and shown concern control.Here pay close attention to control for link pay close attention to that this resource gets that platform provides provide the public's account corresponding to platform with resource, general, application program owing to playing this multi-medium data has had logged on login account, now this public's account should with this login account in same backstage successful registration mistake, namely this public's account and this login account belong to the legal account under same application system.

Obtaining voluntary blood donation reservation qualification for one to illustrate, as shown in Figure 3 G, the account preengaging qualification for voluntary blood donation pays close attention to the page, and this account is paid close attention to the page and shown concern control 26.General, after playback equipment shows the interface of Fig. 3 B and shakes playback equipment, playback equipment when judging that application program has had logged on login account and do not paid close attention to public's account, then show the account concern page in Fig. 3 G.

Illustrating getting certain famous brand name product, as shown in figure 3h, the account for certain famous brand name product pays close attention to the page, and this account is paid close attention to the page and shown concern control 27 again.General, after playback equipment shows the interface of Fig. 3 C and shakes playback equipment, playback equipment when judging that application program has had logged on login account and do not paid close attention to public's account, then show the account concern page in Fig. 3 H.

Step 309b, after this concern control is triggered, playback equipment controls login account concern resource and gets public's account that platform provides.

For example, the application program of this broadcasting multi-medium data can be logged in by multiple authorized third party application program accounts, and the account of the first application program or the account of the second application program such as can be used to log in.If the account that the login account of currently playing multi-medium data is the first application program, then the login account controlling this focuses on public's account of the first application program registration；If the account that the login account of this broadcasting multi-medium data is the second application program, then control this login account and focus on public's account of the second application program registration.

After playback equipment control login account concern resource gets public's account that platform provides, perform step 306.

Playback equipment controls this login account and pays close attention to before resource gets public's account that platform provides, it is necessary to judge whether this login account has been paid close attention to this resource and got public's account that platform provides.Obviously, playback equipment can obtain the concern account paid close attention to backstage here, and knows whether that having paid close attention to this resource gets public's account that platform provides.Pay close attention to this resource when this login account and got public's account that platform provides, then perform step 306.

In a kind of possible implementation, playback equipment is before playing the multimedia object parsed and the resource information identified from API, playback equipment is got platform from resource and is obtained the preference information corresponding with login account, the resource information mated with this preference information is obtained out from API, playing the resource information mated with preference information, above-mentioned preference information is used for the preference of the user indicating this login account resource to getting.

Playback equipment is after obtaining multi-medium data, and detection plays whether the application program of multi-medium data is logged in login account.When application program is logged in login account, gets platform from resource and obtain the preference information corresponding with this login account.Getting platform due to resource and can define multiple resource information in API, playback equipment, after multi-medium data is resolved, can play the resource information mated with preference information, does not play out for other and the unmatched resource information of preference information.

Illustrating for a voluntary blood donation exploitation video, resource is got platform and can be defined the resource of reservation qualification of donating blood in API and get link and the resource of medical matters volunteer gets link.Playback equipment is got platform from resource and is obtained the preference information corresponding with this login account, and preference information shows that this account prefers to voluntary blood donation, then play to comprise and get, with the resource preengaging qualification corresponding of donating blood, the resource information linked.

Illustrating for a promotional advertisement video, resource is got platform and can be defined the resource of electronics red packet in API and get the resource of link and product sample and get link again.Playback equipment is got platform from resource and is obtained the preference information corresponding with this login account, and preference information shows that this account prefers to and gets electronics red packet, then broadcasting comprises and gets corresponding resource with electronics red packet and get the resource information linked.

In a kind of possible implementation, before obtaining the login account that the application program playing multi-medium data logs in, in addition it is also necessary to detect whether this application program exists the account logined successfully.When this application program has been not logged in account, several login mode can be provided a user with: first, it is provided that the login interface of the application program of this broadcasting multi-medium data；Second, it is provided that the login interface of the third party application being authorized to.Detecting that application program exists the account logined successfully, performing step 305 obtains the step of the login account that the application program playing multi-medium data logs in.

The embodiment of the present invention also provides for a kind of resource picking systems, and this system includes resource and gets platform, playback equipment and mobile equipment.This playback equipment can include desktop computer, intelligent television etc. and not possess the equipment of motion sensor.This moves equipment and can include panel computer, smart mobile phone, net book etc. and have the equipment of graphic code scan function.This system may refer to the description to Fig. 4 in the step realizing resource and getting method.

Refer to Fig. 4, it illustrates resource picking systems that further embodiment of the present invention provides realizing method flow diagram when resource gets method.This resource is got method and be may include steps of:

Step 401, resource gets platform provides platform to obtain resource information from different resource, and this resource information is used for pointing out user to get resource, utilizes predetermined application programming interfaces API that this resource information is packaged, and this resource information comprises graphic code.

Step 402, resource is got platform and the resource information after encapsulation and the multimedia object corresponding with this resource information is packed, and obtains multi-medium data, provides this multi-medium data to playback equipment.

Step 403, playback equipment obtains multi-medium data, and multi-medium data is resolved, and plays the multimedia object parsed and the resource information identified from API.

Step 401 implements, to step 403, the description that may refer to step 301 to 303, just repeats no more here.

Step 404, mobile this graphic code of device scan, get platform to resource and send the link acquisition request including resource identification.

Generally comprising in graphic code and get the logentry chained address that platform is corresponding with resource, when after mobile this graphic code of device scan, mobile equipment can jump directly to get the logentry of platform with resource.

Mobile equipment is after obtaining the corresponding login account getting platform with resource, it is possible to performs step 306 to the process of step 310, just repeats no more here.

Following for apparatus of the present invention embodiment, it is possible to be used for performing the inventive method embodiment.For the details not disclosed in apparatus of the present invention embodiment, refer to the inventive method embodiment.

Refer to Fig. 5, the resource that it illustrates one embodiment of the invention provides gets the block diagram of device, and this resource is got device and is applied to resource and gets in platform.This resource is got device and be may include that acquisition module 510, package module 520, generation module 530 and sending module 540.

Acquisition module 510, for providing platform to obtain resource information from different resource, this resource information is used for pointing out user to get resource.

Package module 520, for utilizing the predetermined application programming interfaces API resource information that acquisition module is obtained to be packaged；

Generation module 530, for the resource information after encapsulation and the multimedia object corresponding with this resource information being packed, obtains multi-medium data.

Sending module 540, for providing the multi-medium data of generation module 530 generation to playback equipment.

In sum, the resource that the present embodiment provides gets device, by providing platform to obtain resource information from different resource, utilize predetermined application programming interfaces API that resource information is packaged, resource information after encapsulation and the multimedia object corresponding with this resource information are packed, obtain multi-medium data, then provide this multi-medium data to playback equipment；Get platform due to resource to directly utilize predetermined application programming interfaces API resource information is packaged, and can the content in direct change of API function as required, or when not carrying out resource supplying, directly delete the API in multi-medium data, it is not required to revise original ad data, solves the problem that advertisement publishers need when wanting to issue action message to formulate special loose-leaf；Reach to reduce the effect of cost of manufacture.

Refer to Fig. 6, the resource that it illustrates another embodiment of the present invention provides gets the block diagram of device, and this resource is got device and is applied to resource and gets in platform.This resource is got device and be may include that acquisition module 601, package module 602, generation module 603 and sending module 604.

Acquisition module 601, for providing platform to obtain resource information from different resource, this resource information is used for pointing out user to get resource.

Package module 602, for utilizing the predetermined application programming interfaces API resource information that acquisition module 601 is obtained to be packaged.

Generation module 603, for the resource information after encapsulation and the multimedia object corresponding with this resource information being packed, obtains multi-medium data.

Sending module 604, for providing the multi-medium data of generation module 603 generation to playback equipment.

Alternatively, this resource gets device, also includes:

First receiver module 605, for receive utilize that login account sends get request for what ask to get resource.

Detection module 606, is used for detecting whether login account got resource.

Pushing module 607, for when this login account got resource, obtaining the data information that this login account provides when the last time gets resource, push data information to this login account, this data information is shown in the data information input frame that resource gets the page by acquiescence.

Alternatively, this resource gets device, also includes:

Second receiver module 608, obtains request for receiving the link utilizing login account to send, and this link obtains request and includes the mark of resource.

Determine module 609, for getting record according to the history of this login account, it is determined that this login account get preference.

Feedback module 610, for this login account feedback corresponding with the resource asked and meet the resource getting preference and get and link.

Refer to Fig. 7, the resource that it illustrates further embodiment of the present invention provides gets the block diagram of device, and this resource is got device and is applied in playback equipment.This resource is got device and be may include that the first acquisition module 710, parsing module 720 and the first playing module 730.

First acquisition module 710, is used for obtaining multi-medium data, and this multi-medium data comprises multimedia object and resource is got platform and utilized the predetermined application programming interfaces API resource information encapsulated.

Parsing module 720, resolves for the multi-medium data that the first acquisition module 710 is obtained；

First playing module 730, for playing the multimedia object that parsing module 720 parses and the resource information identified from API, this resource information is used for pointing out user to get resource.

Refer to Fig. 8, the resource that it illustrates further embodiment of the present invention provides gets the block diagram of device, and this resource is got device and is applied in playback equipment.This resource is got device and be may include that the first acquisition module the 801, first parsing module 802 and the first playing module 803.

First acquisition module 801, is used for obtaining multi-medium data, and this multi-medium data comprises multimedia object and resource is got platform and utilized the predetermined application programming interfaces API resource information encapsulated.

First parsing module 802, resolves for the multi-medium data that the first acquisition module 801 is obtained；

First playing module 803, for playing the multimedia object that the first parsing module 802 parses and the resource information identified from API, this resource information is used for pointing out user to get resource.

Alternatively, this resource gets device, also includes:

Detection module 804, for detecting whether the resource information playing display is triggered.

Second acquisition module 805, for when resource information is triggered, obtaining and play the login account that the application program of multi-medium data logs in.

3rd acquisition module 806, links for utilizing the login account acquisition resource corresponding with described resource information that the second acquisition module 805 obtains to get.

Alternatively, 3rd acquisition module 806, it is additionally operable to: display account pays close attention to the page, this account is paid close attention to the page and is shown concern control, after this concern control is triggered, control login account is paid close attention to the resource of this resource and is got public's account that platform provides, and this public's account is the account crossed at same backstage successful registration with login account, and the resource receiving the propelling movement of this public's account gets link.

Or, get platform to resource and send the link acquisition request including resource identification, this link obtains request and gets platform for triggers resource and get with the resource corresponding to resource of request to this login account feedback and link, and receives resource and gets the resource that platform feeds back and get link.

Alternatively, the parameter that detection module 804 is additionally operable to detect whether to get with play in resource information guidance information is corresponding.Wherein, when this guidance information is for guiding user to shake playback equipment, this parameter is the parameter for indicating playback equipment whether to shake.

Alternatively, this resource gets device, also includes:

Sending module 807, for getting after link is triggered in resource, get platform to resource to send and get request for what ask to get resource, this request of getting gets platform when judging that login account got resource for triggers resource, the data information provided when this login account gets resource the last time is provided, this data information is pushed to login account.

Receiver module 808, is used for receiving data information, when showing that resource gets the page, this data information acquiescence is shown in the data information input frame that resource gets the page.

Alternatively, above-mentioned resource gets link is that resource gets platform by the preference information corresponding with login account, it is determined that the resource corresponding with preference information gone out is got and linked.

Alternatively, this resource gets device, also includes:

Second parsing module 809, is used for obtaining multi-medium data, and this multi-medium data is resolved；

Second playing module 810, for playing the multimedia object that the second parsing module 809 parses and the resource information identified from API.

It should be understood that the resource provided in above-described embodiment gets device when resource is got, only it is illustrated with the division of above-mentioned each functional module, in practical application, as desired above-mentioned functions distribution can be completed by different functional modules, it is divided into different functional modules, to complete all or part of function described above by the internal structure of electronic equipment.It addition, the resource that above-described embodiment provides gets device and resource is got embodiment of the method and belonged to same design, it implements process and refers to embodiment of the method, repeats no more here.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can be completed by hardware, can also be completed by the hardware that program carrys out instruction relevant, described program can be stored in a kind of computer-readable recording medium, storage medium mentioned above can be read only memory, disk or CD etc..

The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.

Claims

1. a resource gets method, it is characterised in that being applied to resource and get in platform, described method includes:

Described multi-medium data is provided to playback equipment.

2. method according to claim 1, it is characterised in that described method also includes:

Receive utilize that login account sends get request for what ask to get resource；

Detect whether described login account got resource；

When described login account got resource, obtain the data information that described login account provides when the last time gets resource, pushing described data information to described login account, described data information is shown in the data information input frame that resource gets the page by acquiescence.

3. method according to claim 1 and 2, it is characterised in that described method also includes:

Receiving the link utilizing described login account to send and obtain request, described link obtains request and includes the mark of resource；

History according to described login account gets record, it is determined that described login account get preference；

To described login account feedback, resource that is corresponding with the described resource asked and that get preference described in meeting is got and is linked.

4. a resource gets method, it is characterised in that be applied in playback equipment, and described method includes:

Described multi-medium data is resolved；

5. method according to claim 4, it is characterised in that described method also includes:

Detection is playing whether the described resource information of display is triggered；

When described resource information is triggered, obtains and play the login account that the application program of described multi-medium data logs in；

Utilize the described login account acquisition resource corresponding with described resource information to get to link.

6. method according to claim 5, it is characterised in that described utilize described login account to obtain the resource corresponding with described resource information to get and link, including:

Display account pays close attention to the page, described account is paid close attention to the page and is shown concern control, after described concern control is triggered, control the described resource of described login account concern and get public's account that platform provides, described public's account is the account crossed at same backstage successful registration with described login account, and the resource receiving the propelling movement of described public's account gets link；

Or,

Get platform to resource and send the link acquisition request including resource identification, described link obtains request and gets platform and get with the resource corresponding to described resource of request to described login account feedback for triggering described resource and link, and receives described resource and gets the described resource that platform feeds back and get link.

7. method according to claim 5, it is characterised in that described detection is playing whether the described resource information of display is triggered, including:

Detect whether the parameter that the guidance information that gets with play in described resource information is corresponding；

Wherein, when described guidance information is for guiding user to shake playback equipment, described parameter is the parameter for indicating described playback equipment whether to shake.

8. method according to claim 5, it is characterised in that described method also includes:

Get after link is triggered in described resource, get platform to described resource to send and get request for what ask to get resource, the described request of getting gets platform when judging that described login account got resource for triggering described resource, the data information provided when described login account gets resource the last time is provided, described data information is pushed to described login account；

Receive described data information, when showing that resource gets the page, described data information acquiescence is shown in the data information input frame that described resource gets the page.

9. method according to claim 8, it is characterised in that it is that described resource gets platform by the preference information corresponding with described login account that described resource gets link, it is determined that the resource corresponding with described preference information gone out is got and linked.

10. according to described method arbitrary in claim 4 to 9, it is characterised in that described method also includes:

Obtain described multi-medium data, described multi-medium data is resolved；

Play the described multimedia object parsed and the resource information identified from described API.

11. method according to claim 10, it is characterised in that described multimedia object is video, described multimedia object that described broadcasting parses and the resource information identified from described API, including:

According to the broadcast mode of definition in described API, play the described resource information identified from described API,

Wherein, described broadcast mode includes following any one: resource information described in Overlapping display in i-th frame of video to jth frame of video；Described resource information is shown in the precalculated position of the frame of video needing Overlapping display resource information；Every the image described resource information comprised Overlapping display respectively is on the precalculated position of designated frame；The speech play resource information when playing i-th frame of video to jth frame of video, i < j.

12. a resource picking systems, it is characterised in that described system includes resource and gets platform, playback equipment and mobile equipment,

13. system according to claim 12, it is characterized in that, described mobile equipment, it is additionally operable to display account and pays close attention to the page, described account is paid close attention to the page and is shown concern control, after described concern control is triggered, controls the described resource of described login account concern and gets public's account that platform provides, described public's account is the account crossed at same backstage successful registration with described login account, and the resource receiving the propelling movement of described public's account gets link；

Or,

Described mobile equipment, it is additionally operable to get platform to resource and sends the link acquisition request including resource identification, described link obtains request and gets platform and get with the resource corresponding to described resource of request to described login account feedback for triggering described resource and link, and receives described resource and gets the described resource that platform feeds back and get link.

14. the system according to claim 12 or 13, it is characterized in that, described mobile equipment, it is additionally operable to get after link is triggered in described resource, get platform to described resource to send and get request for what ask to get resource, the described request of getting gets platform when judging that described login account got resource for triggering described resource, obtains the data information provided when described login account gets resource the last time, described data information is fed back to described login account；

Described mobile equipment, is additionally operable to receive described data information, when showing that resource gets the page, described data information acquiescence is shown in the data information input frame that described resource gets the page.

15. a resource gets device, it is characterised in that being applied to resource and get in platform, described device includes:

16. device according to claim 15, it is characterised in that described device also includes:

First receiver module, for receive utilize that login account sends get request for what ask to get resource；

Detection module, is used for detecting whether described login account got resource；

Pushing module, for when described login account got resource, obtaining the data information that described login account provides when the last time gets resource, push described data information to described login account, described data information is shown in the data information input frame that resource gets the page by acquiescence.

17. the device according to claim 15 or 16, it is characterised in that described device also includes:

Second receiver module, obtains request for receiving the link utilizing described login account to send, and described link obtains request and includes the mark of resource；

Determine module, for getting record according to the history of described login account, it is determined that described login account get preference；

Feedback module, gets for resource corresponding to the described resource asked and that get preference described in meeting described login account feedback and links.

18. a resource gets device, it is characterised in that be applied in playback equipment, described device includes:

19. device according to claim 18, it is characterised in that described device also includes:

Detection module, for detecting whether the described resource information playing display is triggered；

Second acquisition module, for when described resource information is triggered, obtaining and play the login account that the application program of described multi-medium data logs in；

3rd acquisition module, links for utilizing the login account acquisition resource corresponding with described resource information that described second acquisition module obtains to get.

20. device according to claim 19, it is characterised in that described 3rd acquisition module, it is additionally operable to:

Or,

21. device according to claim 19, it is characterised in that described detection module, the parameter that the guidance information that is additionally operable to detect whether to get with play in described resource information is corresponding；Wherein, when described guidance information is for guiding user to shake playback equipment, described parameter is the parameter for indicating described playback equipment whether to shake.

22. device according to claim 19, it is characterised in that described device also includes:

Sending module, for getting after link is triggered in described resource, get platform to described resource to send and get request for what ask to get resource, the described request of getting gets platform when judging that described login account got resource for triggering described resource, the data information provided when described login account gets resource the last time is provided, described data information is pushed to described login account；

Receiver module, is used for receiving described data information, when showing that resource gets the page, described data information acquiescence is shown in the data information input frame that described resource gets the page.

23. device according to claim 22, it is characterised in that it is that described resource gets platform by the preference information corresponding with described login account that described resource gets link, it is determined that the resource corresponding with described preference information gone out is got and linked.

24. according to described device arbitrary in claim 18 to 23, it is characterised in that described device also includes:

Second parsing module, is used for obtaining described multi-medium data, described multi-medium data is resolved；

Second playing module, for playing the described multimedia object that described second parsing module parses and the resource information identified from described API.

25. device according to claim 24, it is characterized in that, described multimedia object is video, described second playing module, it is additionally operable to according to the broadcast mode of definition in described API, playing the described resource information identified from described API, wherein, described broadcast mode includes following any one: resource information described in Overlapping display in i-th frame of video to jth frame of video；Described resource information is shown in the precalculated position of the frame of video needing Overlapping display resource information；Every the image described resource information comprised Overlapping display respectively is on the precalculated position of designated frame；The speech play resource information when playing i-th frame of video to jth frame of video, i < j.