WO2020015579A1

WO2020015579A1 - Method and device for determining promotional resource

Info

Publication number: WO2020015579A1
Application number: PCT/CN2019/095708
Authority: WO
Inventors: 潘辰星; 曹晓勇; 谢华侨
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-07-19
Filing date: 2019-07-12
Publication date: 2020-01-23
Also published as: CN110807143A; CN110807143B

Abstract

A method and a device for determining a promotional resource, applicable to a promotional service side. The method comprises: receiving a first promotional resource query request from a client of an application (S101), the first promotional resource query request comprising at least one of promotional resource information, resource placement platform information, or terminal information; determining promotional resource information on the basis of the first promotional resource query request (S103); determining a target promotional resource corresponding to the promotional resource information on the basis of the promotional resource information (S105); and pushing the target promotional resource to the client of the application (S107). The promotional service side is capable of pushing to the client of the application a promotional resource corresponding to a resource promoting link published on a resource placement platform, such that a user is guided to install the promoted application, and is then further guided to use the promoted application to acquire the promotional resource corresponding to the resource promoting link, thereby providing convenience to users, and improving the user experience.

Description

Method and device for determining promotion resources

This application claims priority from a Chinese patent application filed on July 19, 2018 with an application number of 201810797074.0 and an invention name of "Method and Device for Determining Promotion Resources", the entire contents of which are incorporated herein by reference.

Technical field

The present application relates to the field of computer technology, and in particular, to a method and an apparatus for determining a promotion resource.

Background technique

With the popularization of mobile Internet and the development of mobile terminal technology, third-party applications APPs with different functions have also emerged, which has greatly facilitated people's lives.

In order to better promote the APP, the daily active user number DAU (full name Daily Active User), the monthly active user number MAU (Monthly Active User) and other indicator data reflecting the operation status of websites and Internet applications. One of the available promotion methods is , Publish resource promotion messages (for example, in the form of resource promotion links) on resource delivery platforms (such as the browser that the user has used or other apps that have been installed), such as promotional policies and promotions on a product or a store Relevant advertising messages, etc., so as to guide users to install the promoted APP by virtue of the user's interest in the resources corresponding to the resource promotion message.

At present, when promoting an APP by means of resource promotion, it is often only able to guide users to install the promoted APP, but cannot further guide users to use the promoted APP to obtain the promotion resources corresponding to the resource promotion message. There are still many inconveniences.

Summary of the invention

The embodiments of the present application provide a method and a corresponding device for determining a promotion resource that are respectively applied to a promotion server and a mobile terminal, and are intended to guide a user to use a promoted APP to obtain a promotion resource corresponding to a resource promotion message and improve a user experience.

The embodiments of the present application adopt the following technical solutions:

In a first aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server. The method includes:

Receiving a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Determining, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.

Preferably, in the method provided in the first aspect of the embodiments of the present application, before receiving a first promotion resource query request from an application client, the method further includes:

Receiving a link access request from a mobile terminal where the application client is located, the link access request being sent by the mobile terminal based on a resource promotion link posted on a resource delivery platform;

Extracting at least one of the resource placement platform information and terminal information corresponding to the mobile terminal and the promotion resource information based on the link access request;

Establishing a correspondence between at least one of the resource placement platform information and the terminal information and the promotion resource information.

Preferably, in the method provided in the first aspect of the embodiments of the present application, the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.

In a second aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to an application client. The method includes:

Sending a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.

Preferably, in the method provided in the second aspect of the embodiments of the present application, before the first promotion resource query request is sent to the promotion server, the method further includes:

Receiving the resource delivery platform information transmitted transparently by an application platform, where the resource delivery platform information is determined by the application platform according to an application installation request from the promotion server.

In a third aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server. The method includes:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including terminal information;

Determining promotion resource information corresponding to the terminal information based on the terminal information;

Pushing the target promotion resource to the application client.

Preferably, in the method provided by the third aspect of the embodiments of the present application, determining promotion resource information corresponding to the terminal information based on the terminal information includes:

When the correspondence between the terminal information and the promotion resource information is stored in the promotion server, according to the terminal information, the promotion resource information corresponding to the terminal information is searched locally.

Preferably, in the method provided by the third aspect of the embodiments of the present application, determining the promotion resource information corresponding to the terminal information based on the terminal information further includes:

When the corresponding relationship between the terminal information and the promotion resource information is not stored in the promotion server, a second promotion resource query request is sent to the resource promotion platform, and the second promotion resource query request includes the terminal. information;

Receiving the promotion resource information returned by the resource promotion platform, where the promotion resource information is determined by the resource promotion platform based on the second promotion resource query request.

Preferably, in the method provided in the third aspect of the embodiments of the present application, after sending a second promotion resource query request to the resource promotion platform, the method further includes:

Receiving information about the resource launch platform returned by the resource promotion platform, where the resource launch platform information is determined by the resource promotion platform based on the second promotion resource query request.

Preferably, in the method provided by the third aspect of the embodiments of the present application, the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.

In a fourth aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server. The method includes:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including promotion resource information;

Determining a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

Pushing the target promotion resource to the application client.

Preferably, in the method provided by the fourth aspect of the embodiments of the present application, the first promotion resource query request further includes information of a resource placement platform, and the method further includes:

Based on the first promotion resource query request, information about the resource placement platform is extracted.

Preferably, in the method provided by the fourth aspect of the embodiments of the present application, the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.

In a fifth aspect, an embodiment of the present application provides a method for determining a promotion resource, which is applied to an application client. The method includes:

When a link access request is monitored, the link access request is intercepted, and the link access request includes promotion resource information, and the link access request is published by the mobile terminal where the application client is located on the resource delivery platform Send out a resource promotion link on the website;

Sending a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

Preferably, in the method provided in the fifth aspect of the embodiments of the present application, sending a first promotion resource query request to a promotion server based on the link access request includes:

Adding resource launch platform information to the link access request to generate the first promotion resource query request, and the first promotion resource query request further includes the resource launch platform information.

Preferably, in the method provided by the fifth aspect of the embodiments of the present application, adding resource placement platform information to the link access request includes at least one of the following:

Adding a flag bit on the basis of the resource promotion link corresponding to the link access request, the flag bit representing the information of the resource placement platform;

Modifying the browser identifier in the resource promotion link corresponding to the link access request, so that the modified browser identifier characterizes the resource delivery platform information;

Modify the header in the resource promotion link corresponding to the link access request, so that the modified header characterizes the resource delivery platform information.

Preferably, in the method provided by the fifth aspect of the embodiments of the present application, the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.

According to a sixth aspect, an embodiment of the present application provides a device for determining a promotion resource, which is applied to a promotion server. The device includes:

A first request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

A first resource information determination module, configured to determine, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

A first resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

A first resource pushing module is configured to push the target promotion resource to the application client.

In a seventh aspect, an embodiment of the present application provides a device for determining promotion resources, which is applied to an application client, and the device includes:

A first request sending module, configured to send a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of a resource placement platform information and terminal information;

A first resource receiving module is configured to receive a target promotion resource returned by the promotion server, where the target promotion resource is determined by the promotion server based on the first promotion resource query request.

In an eighth aspect, an embodiment of the present application provides a device for determining a promotion resource, which is applied to a promotion server. The device includes:

A second request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes terminal information;

A second resource information determination module, configured to determine promotion resource information corresponding to the terminal information based on the terminal information;

A second resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

A second resource pushing module is configured to push the target promotion resource to the application client.

In a ninth aspect, an embodiment of the present application provides a device for determining a promotion resource, which is applied to a promotion server. The device includes:

A third request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes promotion resource information;

A third resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

A third resource pushing module is configured to push the target promotion resource to the application client.

In a tenth aspect, an embodiment of the present application provides an apparatus for determining promotion resources, which is applied to an application client, and the apparatus includes:

An intercepting module is configured to intercept the link access request when the link access request is intercepted, the link access request includes promotion resource information, and the link access request is based on a mobile terminal where the application client is located. Issue the resource promotion link published on the resource delivery platform;

A second request sending module, configured to send a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

A second resource receiving module is configured to receive a target promotion resource returned by the promotion server, where the target promotion resource is determined by the promotion server based on the first promotion resource query request.

In an eleventh aspect, an embodiment of the present application provides an electronic device, which is applied to a promotion server and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

Pushing the target promotion resource to the application client.

In a twelfth aspect, an embodiment of the present application provides a computer-readable storage medium, which is applied to a promotion server. The computer-readable storage medium stores one or more programs. The one or more programs should include multiple programs. When the electronic device of the application is executed, the electronic device is caused to perform the following operations:

Pushing the target promotion resource to the application client.

In a thirteenth aspect, an embodiment of the present application provides an electronic device, which is applied to a mobile terminal and includes:

Processor; and

In a fourteenth aspect, an embodiment of the present application provides a computer-readable storage medium applied to a mobile terminal. The computer-readable storage medium stores one or more programs, and the one or more programs should include multiple applications. When the electronic device of the program is executed, the electronic device is caused to perform the following operations:

In a fifteenth aspect, an embodiment of the present application provides an electronic device, which is applied to a promotion server and includes:

Processor; and

Pushing the target promotion resource to the application client.

In a sixteenth aspect, an embodiment of the present application provides a computer-readable storage medium, which is applied to a promotion server. The computer-readable storage medium stores one or more programs. The one or more programs should include multiple programs. When the electronic device of the application is executed, the electronic device is caused to perform the following operations:

Pushing the target promotion resource to the application client.

In a seventeenth aspect, an embodiment of the present application provides an electronic device applied to a promotion server, including:

Processor; and

Pushing the target promotion resource to the application client.

In an eighteenth aspect, an embodiment of the present application provides a computer-readable storage medium applied to a promotion server. The computer-readable storage medium stores one or more programs. When the electronic device of the application is executed, the electronic device is caused to perform the following operations:

Pushing the target promotion resource to the application client.

In a nineteenth aspect, an embodiment of the present application provides an electronic device, which is applied to a mobile terminal and includes:

Processor; and

When a link access request is monitored, the link access request is intercepted, and the link access request includes promotion resource information, and the link access request is published by the mobile terminal where the application client is located on the resource delivery platform. Send out a resource promotion link on the website;

In a twentieth aspect, an embodiment of the present application provides a computer-readable storage medium applied to a mobile terminal. The computer-readable storage medium stores one or more programs, and the one or more programs should include multiple applications. When the electronic device of the program is executed, the electronic device is caused to perform the following operations:

The at least one technical solution adopted in the embodiments of the present application can achieve the following beneficial effects:

In the embodiment of the present application, the application client sends a promotion resource query request to the promotion server, and the request includes at least one of information about the resource placement platform, promotion resource information, and terminal information. Correspondingly, after receiving the above-mentioned promotion resource query request, the promotion resource server determines the promotion resource information according to at least one of the information of the resource release platform, the promotion resource information, and the terminal information; and then determines the correspondence with the promotion resource information. To promote resources and push to application clients. Therefore, with the solution provided in the embodiment of the present application, the promotion server can push the promotion resources corresponding to the resource promotion links published on the resource delivery platform to the application client, so as to guide users to install the promoted application, It can further guide users to use the promoted applications to obtain promotion resources corresponding to resource promotion links, which is convenient for users and improves the user experience.

BRIEF DESCRIPTION OF THE DRAWINGS

The drawings described here are used to provide a further understanding of the present application and constitute a part of the present application. The schematic embodiments of the present application and the description thereof are used to explain the present application, and do not constitute an improper limitation on the present application. In the drawings:

1 is a schematic flowchart of a method for determining a promotion resource applied to a promotion server in an embodiment of the present application;

2 is a schematic flowchart of a method for determining a promotion resource applied to an application client according to an embodiment of the present application;

FIG. 3 is a schematic flowchart of interaction of a first application scenario in an embodiment of the present application; FIG.

FIG. 4 is a schematic flowchart of interaction of a second application scenario in an embodiment of the present application; FIG.

FIG. 5 is a schematic flowchart of interaction of a third application scenario in an embodiment of the present application; FIG.

6 is a schematic structural diagram of a device for determining a promotion resource applied to a promotion server according to an embodiment of the present application;

FIG. 7 is a schematic structural diagram of an apparatus for determining a promotion resource applied to an application client in an embodiment of the present application; FIG.

FIG. 8 is a schematic structural diagram of a second promotion resource determining device applied to a promotion server according to an embodiment of the present application; FIG.

FIG. 9 is a schematic structural diagram of a third promotion resource determining device applied to a promotion server according to an embodiment of the present application; FIG.

FIG. 10 is a schematic structural diagram of a second promotion resource determining device applied to an application client according to an embodiment of the present application; FIG.

11 is a schematic structural diagram of an electronic device applied to a promotion server in an embodiment of the present application;

FIG. 12 is a schematic structural diagram of an electronic device applied to an application client in an embodiment of the present application.

detailed description

In order to make the purpose, technical solution, and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described in combination with specific embodiments of the present application and corresponding drawings. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

The technical solutions provided by the embodiments of the present application will be described in detail below with reference to the drawings.

Referring to FIG. 1, an embodiment of the present application provides a method for determining a promotion resource, which is applied to a promotion server. The method may mainly include the following steps:

S101: Receive a first promotion resource query request from an application client;

S103: Determine promotion resource information based on the first promotion resource query request;

S105: Determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

S107: Push the target promotion resource to the application client.

Correspondingly, referring to FIG. 2, an embodiment of the present application further provides a method for determining a promotion resource, which is applied to an application client. The method may mainly include the following steps:

S201: Send a first promotion resource query request to a promotion server based on a resource promotion link published on the resource delivery platform;

S203: Receive the target promotion resource returned by the promotion server.

In the embodiment of the present application, the application client refers to a client of a promoted application. A mobile terminal refers to a mobile terminal on which the above application client is installed.

It can be understood that when the above-mentioned application client is installed on the mobile terminal, the mobile terminal already has the conditions for further obtaining promotion resources. Specifically, the application client already installed on the mobile terminal can be obtained from the promotion server. Promotional target promotion resources. Therefore, the mobile terminal, specifically an application client installed on the mobile terminal, can execute step S201 when the promoted application is started, and send it to the promotion server based on the resource promotion link published on the resource delivery platform. The first promotion resource query request. Correspondingly, the promotion server may execute step S101 to receive a first promotion resource query request from the application client, so as to determine a target promotion resource corresponding to the resource promotion link according to the first promotion resource query request.

The first promotion resource query request may include at least one of information about a resource release platform, promotion resource information, and terminal information. It should be noted that, in different situations, the types of information contained in the first promotion resource query request are different, and the process of the promotion server determining the target promotion resource based on the first promotion resource query request is also different. Many different cases are illustrated one by one.

It should be noted that the resource promotion link published on the resource delivery platform usually includes identification information of the application being promoted, such as name, APP number, etc., so as to reflect the application that the resource promotion link wishes to promote, and Guide the user (that is, the mobile terminal held by the user) to install the promoted application program based on the resource promotion link. In addition, in order to attract users' willingness to click the resource promotion link when they see the resource promotion link, the link will also include promotion resource information.

It can be understood that the promotion resources mentioned in the embodiments of the present application can be understood as "promoted resources", that is, resources that are promoted through resource promotion links. Because the "promotional resources" here belong to the promoted application, that is, the "promotional resources" can only be obtained and used by using the promoted applications, therefore, by showing users the resource promotion links with the information of the promotion resources, It can effectively attract users to install the promoted applications, so that the resource promotion links published on the resource delivery platform play its role.

It can be understood that the promotion resource information may include various contents. Optionally, the promotion resource information may include the type of the promotion resource. For example, when the promotion resource is a certain product, the promotion resource information may be the type of the commodity (for example, daily necessities); when the promotion resource is a certain store, the promotion resource information may be Is the type of activity in the store (for example, full redemption), and so on. Optionally, the promotion resource information may also include the identification of the promotion resource, such as the product ID, the name of the store, and so on.

It should be noted that when a resource promotion link is published on a resource delivery platform, it is usually not displayed in the form of a uniform resource locator URL address, but is displayed in the form of text, strings, etc. so that users can intuitively understand the resource promotion link Corresponding promotion resources. One application scenario is that when a resource promotion link is published on a resource delivery platform, it is reflected as the string "IphoneX 100 yuan purchase activity" in order to attract users to click.

It should also be noted that the identification information of the promoted application contained in the resource promotion link may be displayed to the user or hidden in the resource promotion link. And the promotion resource information contained in the resource promotion link is often displayed to users in an explicit form. For example, in the resource promotion link displayed in the form of the string "IphoneX 100 yuan purchase activity", the promotion resource information is displayed to the user, including: the type of the product being promoted (specifically, the mobile terminal in this example) is promoted The brand and model of the product (specifically IphoneX in this example), the price of the product being promoted (specifically 100 yuan in this example), etc., in order to attract users to click the link. After the user downloads and installs the promoted application corresponding to the link, the user can further use the application to participate in the "IphoneX 100 yuan purchase event".

In the embodiment of the present application, the resource delivery platform refers to a platform that publishes a resource promotion link. For example, it can be a browser that the user has used on the mobile terminal, and for example, it can be another browser that the user has installed on the mobile terminal. Applications (so-called "other applications" refer to applications that are different from being promoted).

It should be noted that the above resource promotion links published on the resource launch platform can be pushed to the resource launch platform by the promotion server, or can be pushed to the resource launch platform by the resource promotion platform. Among them, the promotion server can be understood as the server operated by the operation subject of the promoted application, which is used to provide the resource promotion link to the resource launch platform; when the resource promotion link published on the resource launch platform comes from the promotion server, The user's mobile terminal will send a link access request to the promotion server. The resource promotion platform can be understood as a subject that has established a business cooperation relationship with the operating subject of the promoted application, and provides the resource promotion link to the resource launching platform instead of the operating subject of the promoted application; when the resource promotion link published on the resource launching platform comes from At the resource promotion platform, the user's mobile terminal will send a link access request to the resource promotion platform.

In the embodiment of the present application, the first promotion resource query request in step S101 is issued by the application client based on a resource promotion link published on the resource delivery platform. The promotion resource determination methods shown in FIG. 1 and FIG. 2 are performed when an application client is installed in the mobile terminal. It can be understood that the process of installing the application client on the mobile terminal is different in different specific situations. Therefore, the specific process before the application client sends the first promotion resource query request is different, and the first promotion resource query request is different. The type and specific content of the information contained in it are also different. The specific process of the promotion server before receiving the first promotion resource query request and the specific process of determining the target promotion resource after receiving the first promotion resource query request will also have The difference.

In summary, referring to FIG. 1 and FIG. 2, the first promotion resource query request issued by the application client executing step S201 may include at least one of information about a resource placement platform, promotion resource information, and terminal information.

Correspondingly, after receiving the first promotion resource query request, the promotion server can further execute step S103 to determine promotion resource information based on the first promotion resource query request. Specifically, the promotion resource information may be determined according to at least one of the resource placement platform information, the promotion resource information, and the terminal information included in the first promotion resource query request. On this basis, step S105 may be performed to determine a target promotion resource corresponding to the promotion resource information, and then step S107 is performed to push the target promotion resource to the application client.

It can be understood that, when the promotion server determines the target promotion resource based on the promotion resource information, it can query the pre-established promotion resource database. It can be understood that the promotion resource database and the promotion resource information are correspondingly stored in the promotion resource database. Therefore, on the basis of determining the promotion resource information according to the first promotion resource query request, the promotion server can use the promotion resource information in the promotion resource database. Search in to get the target promotion resources corresponding to the promotion resource information.

It should be noted that the specific method and form for the promotion server to push the target promotion resources to the application client can be determined as needed. For example, the page where the promotional resources are located (for example, a product introduction page, or a store owner page, a coupon collection page, etc.) can be displayed directly in the application client. As another example, a notification message may be sent to the application client to provide the user with a uniform resource locator URL address for accessing the page where the promotion resource is located for the user to click into. This embodiment of the present application does not limit this.

In the embodiment of the present application, when a promoted application client is already installed in the mobile terminal, the application client may send a first promotion resource query to the promotion server based on the resource promotion link posted on the resource delivery platform. request. Correspondingly, after receiving the first promotion resource query request, the promotion server determines promotion resource information based on at least one of the resource placement platform information, promotion resource information, and terminal information contained in the request, and then determines The target promotion resource corresponding to the promotion resource information is pushed to the application client. Therefore, by using the solution provided in the embodiment of the present application, the promotion server can further push and release the resource promotion on the resource delivery platform to the application client when the client of the promoted application is installed on the mobile terminal. Link the corresponding promotion resources, so that after guiding the user to install the promoted application, it can further guide the user to use the promoted application to obtain the target promotion resources corresponding to the resource promotion link, which is convenient for users and improves the user experience.

The above summarizes the promotion resource determination methods performed by the promotion server and the application client, which are provided by the embodiments of the present application. In the following, the process of installing an application client in a mobile terminal and the interaction process between a promotion server and a mobile terminal (specifically an application client) and related parties will be described in detail in conjunction with the drawings. The system formed by the promotion server, the mobile terminal, and related entities determines the specific process of promoting resources based on the resource promotion link.

The first specific scenario is that before the user of the mobile terminal clicks the resource promotion link posted on the resource delivery platform, the promoted application program is already installed on the mobile terminal held by the user.

As shown in Figure 3, whether the resource promotion link published on the resource launch platform comes from the promotion server or the resource promotion platform, in the case where the application client is already installed on the mobile terminal, the user clicks on the release on the resource launch platform. When a resource promotion link is used, the mobile terminal, specifically the client of the application corresponding to the resource delivery platform, will issue a link access request based on the resource promotion link. It can be understood that if the resource promotion link comes from the promotion server, the mobile terminal will send a link access request to the promotion server; if the resource promotion link comes from the resource promotion platform, the mobile terminal will send a link access request to the resource promotion platform.

Wherever the mobile terminal sends the above link access request, the application client will intercept the link access request when it listens to the link access request, and then based on the link access request, send a first promotion resource query request to the promotion server.

It can be understood that since the promotion resource information corresponds to the promotion resource and can be used to distinguish the promotion resource, the promotion resource information may also be referred to as promotion resource identification information. Because the resource promotion link includes promotion resource information, that is, promotion resource identification information, accordingly, the link access request also includes promotion resource information, and the first promotion resource query request generated based on the link access request also includes promotion resource information.

Therefore, the first promotion resource query request sent by the application client to the promotion server may directly include the promotion resource information. Therefore, when the promotion server executes step S103, the promotion resource information is determined based on the first promotion resource query request. , Based on the first promotion resource query request, the promotion resource information included in the first promotion resource query request can be directly extracted, and then the target promotion resource corresponding to the promotion resource information can be queried (in the promotion resource database) to achieve the realization Identification of target promotion resources.

Optionally, when the first promotion resource query request is generated based on the link access request, resource launch platform information may be added to the link access request to generate the first promotion resource query request. At this time, the first promotion resource query request is In addition to the promotion resource information, it will also include information about the resource delivery platform. It can be understood that, because the resource release platform information corresponds to the resource release platform and can be used to distinguish the source from which the user obtained the resource promotion link, the resource release platform information can also be referred to as the promotion source identification information. In this case, after receiving the first promotion resource query request containing the identification information of the promotion source, the promotion server may also extract the promotion source identification information (that is, the resource delivery platform information) included in the request for statistical purposes. Click data for resource promotion links posted on each resource delivery platform. It can be understood that the click data can be used to evaluate the promotion effect of a resource delivery platform and can be used to settle the promotion costs that should be paid to the resource delivery platform.

Further, when adding the information of the resource delivery platform on the basis of the link access request, there can be multiple ways. For example, a flag bit can be added on the basis of the resource promotion link corresponding to the link access request, and the newly added flag bit (for example, fromApp = true) is used to represent the promotion source identification information. For another example, the browser identifier (UserAgent, UA for short) in the resource promotion link corresponding to the link access request may be modified, so that the modified browser identifier can represent promotion source identification information. As another example, a header in a resource promotion link corresponding to the link access request may be modified, so that the modified header can represent promotion source identification information. It can be understood that the above-mentioned multiple methods can also be used in combination, as long as they can distinguish different resource delivery platforms.

The second specific scenario is that before the user of the mobile terminal clicks the resource promotion link posted on the resource delivery platform, the mobile terminal held by the user does not have the promoted application installed, and the resource promotion link that the user clicks comes from the promotion Server.

As shown in FIG. 4, in a case where the client of the promoted application program is not yet installed on the mobile terminal, if the user clicks the resource promotion link, the mobile terminal (here specifically, the client of the application program corresponding to the resource delivery platform) (Such as a browser client or a client of another application that has been installed) will send a link access request to the promotion server based on the resource promotion link, and the link access request will include the resource delivery platform information determined based on the resource promotion link ( It may also be referred to as promotion source identification information) and promotion resource information (also may be referred to as promotion resource identification information).

Correspondingly, the promotion server will receive the above link access request from the mobile terminal based on the resource promotion link, and further based on the above link access request, extract the resource placement platform information and promotion resource information in the link access request and correspondingly To save the information about the resource release platform and the promotion resource, and establish the correspondence between the information about the resource release platform and the promotion resource.

At the same time, the promotion server may further send an application installation request to the application platform based on the link access request, to request the application platform to the mobile terminal (at this time, the mobile terminal does not have the promoted application installed) Prompt and install the client on the promoted application. It should be noted that when the promotion server jumps to the application platform based on the above link access request, it can bring the information about the resource delivery platform to the application installation request and send it to the application platform so that the application platform can determine the application installation request. Resource placement platform information, and using the platform ’s inherent installation source flag bit (Referrer mechanism), when providing the mobile terminal with the installation package of the promoted application, or when instructing the mobile terminal to install the promoted application, to the application client The terminal transparently transmits the above information about the resource delivery platform.

Therefore, when the application client sends the first promotion resource query request to the promotion server, the first promotion resource query request may carry the above-mentioned resource placement platform information (transmitted from the application platform to the application client). When the promotion server receives the first promotion resource query request containing the information of the resource launch platform, it can extract the resource launch platform information included in the first promotion resource query request. Since the corresponding relationship between the resource launch platform information and the promotion resource information has been collected and saved in the promotion server after receiving the link access request, the promotion server can further based on the resource placement platform in the first promotion resource query request. Information, and the correspondence between the resource release platform information and the promotion resource information established based on the link access request, to determine the promotion resource information corresponding to the resource release platform information, so that it can be queried based on the promotion resource information (in the promotion resource database) Get the corresponding target promotion resources and push them to the application client.

Optionally, the link access request sent to the promotion server by the mobile terminal (at this time, the mobile terminal has not been installed with the application being promoted) may also include terminal information corresponding to the mobile terminal. The promotion server can extract the terminal information contained in the link access request, while extracting the information about the resource launch platform and the promotion resource based on the link access request, and establishing the correspondence between the resource launch platform information and the promotion resource information. , And then establish a corresponding relationship between the information of the platform of resource placement, the information of promotion resources and the information of the terminal. Since the terminal information corresponds to the mobile terminal and can be used to distinguish the mobile terminal, the terminal information may also be called terminal identification information. Optionally, the terminal identification information may be related information such as the IP address of the mobile terminal, the browser version of the mobile terminal, and the like.

Optionally, when the application client sends the first promotion resource query request to the promotion server, the application client may also carry terminal information in the first promotion resource query request. Then, when the promotion server receives the first promotion resource query request containing the terminal information, it can extract the terminal information contained in the first promotion resource query request. Since the promotion server has collected and saved the corresponding relationship between the information of the resource placement platform, the promotion resource information and the terminal information after receiving the link access request, the promotion server can query the terminal in the request based on the first promotion resource. Information, and the corresponding relationship between the promotion resource information and terminal information established based on the link access request, to determine the promotion resource information corresponding to the terminal information, so that the corresponding information can be obtained by querying the promotion resource information (in the promotion resource database). Target promotion of resources and push to application clients.

It can be understood that, when the application client sends the first promotion resource query request to the promotion server, the application launching platform information and terminal information may also be included in the first promotion resource query request at the same time. Correspondingly, the promotion server may determine the promotion resource information according to the correspondence between any one of the stored resource delivery platform information and terminal information and the promotion resource information.

The third specific scenario is that before the user of the mobile terminal clicks the resource promotion link posted on the resource delivery platform, the mobile terminal held by the user does not have the promoted application installed, and the resource promotion link that the user clicks comes from the resource Marketing platform.

As shown in FIG. 5, when a user clicks a resource promotion link, the mobile terminal, specifically a client corresponding to the resource delivery platform, such as a browser client or a client of another installed application, will send a request to the resource promotion link based on the resource promotion link. The resource promotion platform sends a link access request, and the link access request will include information about the resource placement platform (also referred to as promotion source identification information), promotion resource information (also referred to as promotion resource identification information) determined based on the resource promotion link, and Terminal information (also referred to as terminal identification information).

Correspondingly, the resource promotion platform will also receive the above-mentioned link access request issued by the mobile terminal (at this time, the mobile terminal has not been installed with the application being promoted), and further extract the link based on the link access request. Access the resource release platform information, promotion resource information, and terminal information in the request, and correspondingly save the resource release platform information, promotion resource information, and terminal information, and establish a relationship between the resource release platform information, promotion resource information, and terminal information. Correspondence.

At the same time, the resource promotion platform may further send an application installation request to the application platform based on the link access request to request the application platform to prompt and install the application client on the mobile terminal. It should be noted that when the resource promotion platform jumps to the application platform based on the link access request, it often only instructs the application platform to prompt for installation, rather than directly transmitting information to the application client through the application platform. Correspondingly, the mobile terminal will receive the prompt information sent by the application platform and install the client of the promoted application in the mobile terminal. It can be understood that the above prompt information is issued by the application platform based on the application promotion request sent by the application platform to the application platform based on the resource promotion platform.

In this case, the first promotion resource query request sent by the application client to the promotion server will only include terminal information. After receiving the first promotion resource query request, the promotion server will determine the promotion resource information corresponding to the terminal information based on the terminal information.

In specific implementation, the promotion server may first locally check whether the promotion resource information corresponding to the terminal information is stored. When the promotion resource information corresponding to the terminal information is found, the promotion resource information can be directly determined according to the terminal information included in the first promotion resource query request, and then the related resources can be obtained by querying the promotion resource information (in the promotion resource database). The corresponding target promotion resources are pushed to the application client.

In the case that the promotion server does not store the promotion resource information corresponding to the terminal information, the promotion server may send a second promotion resource query request containing the terminal information to the resource promotion platform for use in the resource promotion platform. Request to query the promotion resource information corresponding to the terminal information. Correspondingly, since the resource promotion platform has collected and saved the corresponding relationship between the resource release platform information, the promotion resource information, and the terminal information after receiving the link access request, the resource promotion platform receives After the second promotion resource query request of the terminal information, the promotion resource information corresponding to the terminal information may be determined, and the determined promotion resource information is returned to the promotion server as a response to the second promotion resource query request.

After the promotion server receives the promotion resource information returned from the resource promotion platform, it can query the promotion resource information (in the promotion resource database) to obtain the corresponding target promotion resource, and then push it to the application client.

Optionally, in addition to returning the promotion resource information corresponding to the terminal information to the promotion server, the resource promotion platform may also return the resource placement platform information corresponding to the terminal information to the promotion server, so that the promotion server can count the Click data for resource promotion links posted on the resource delivery platform. It can be understood that the click data can be used to evaluate the promotion effect of a resource delivery platform and can be used to settle the promotion costs that should be paid to the resource delivery platform.

In the embodiment of the present application, when a promoted application client is already installed in the mobile terminal, the application client may send a first promotion resource query to the promotion server based on the resource promotion link posted on the resource delivery platform. request. Correspondingly, after receiving the first promotion resource query request, the promotion server determines promotion resource information based on at least one of the resource placement platform information, promotion resource information, and terminal information contained in the request, and then determines The target promotion resource corresponding to the promotion resource information is pushed to the application client. Therefore, by using the solution provided in the embodiment of the present application, the promotion server can further push and release the resource promotion on the resource delivery platform to the application client when the client of the promoted application is installed on the mobile terminal. Link the corresponding promotion resources, so that after guiding the user to install the promoted application, it can further guide the user to use the promoted application to obtain the target promotion resource corresponding to the resource promotion link, which is convenient for the user and improves the user experience.

Referring to FIG. 6, an embodiment of the present application further provides a device for determining a promotion resource, which is applied to a promotion server. The device may specifically include:

The first request receiving module 101 is configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

A first resource information determining module 103, configured to determine, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

A first resource determination module 105, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

The first resource pushing module 107 is configured to push a target promotion resource to an application client.

It can be understood that the promotion resource determination device provided in the embodiment of the present application can implement all the contents of the promotion resource determination method performed by the promotion server described above, and the foregoing related content, especially the explanation of the foregoing second specific situation, is applicable to this The embodiment is not repeated here.

Referring to FIG. 7, an embodiment of the present application further provides a device for determining promotion resources, which is applied to an application client. The device may specifically include:

A first request sending module 201, configured to send a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

The first resource receiving module 203 is configured to receive the target promotion resource returned by the promotion server, and the target promotion resource is determined by the promotion server based on the first promotion resource query request.

It can be understood that the promotion resource determination device provided in the embodiment of the present application can implement all the contents of the promotion resource determination method performed by the foregoing application client, and the foregoing related content, especially regarding the foregoing second specific situation and the third specific situation The explanation of the situation is applicable to this embodiment, and is not repeated here.

Referring to FIG. 8, an embodiment of the present application further provides a device for determining a promotion resource, which is applied to a promotion server. The device may specifically include:

A second request receiving module 301, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes terminal information;

A second resource information determination module 303, configured to determine promotion resource information corresponding to the terminal information based on the terminal information;

A second resource determination module 305, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

A second resource pushing module 307 is configured to push a target promotion resource to an application client.

It can be understood that the promotion resource determining device provided in the embodiment of the present application can implement all the contents of the foregoing promotion resource determining method performed by the promotion server, and the foregoing related content, especially the explanation of the foregoing third specific situation, is applicable to this The embodiment is not repeated here.

Referring to FIG. 9, an embodiment of the present application further provides a device for determining a promotion resource, which is applied to a promotion server. The device may specifically include:

A third request receiving module 401, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes promotion resource information;

A third resource determination module 403, configured to determine a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

The third resource pushing module 405 is configured to push a target promotion resource to an application client.

It can be understood that the promotion resource determination device provided in the embodiment of the present application can implement all the contents of the promotion resource determination method performed by the promotion server described above, the foregoing related content, especially the explanation of the foregoing first specific situation, is applicable to this The embodiment is not repeated here.

As shown in FIG. 10, an embodiment of the present application further provides a device for determining promotion resources, which is applied to an application client. The device may specifically include:

An intercepting module 501 is configured to intercept a link access request when a link access request is intercepted. The link access request includes promotion resource information. The link access request is issued by the mobile terminal where the application client is located on the resource delivery platform. Send out resource promotion links;

A second request sending module 503, configured to send a first promotion resource query request to the promotion server based on the link access request, where the first promotion resource query request includes promotion resource information;

The second resource receiving module 505 is configured to receive the target promotion resource returned by the promotion server, and the target promotion resource is determined by the promotion server based on the first promotion resource query request.

It can be understood that the promotion resource determination device provided in the embodiment of the present application can implement all the contents of the promotion resource determination method performed by the foregoing application client. The foregoing related content, especially the explanation of the foregoing first specific situation, is applicable to This embodiment will not be repeated here.

FIG. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Please refer to FIG. 11. At the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry Standard Architecture (Extended Industry Standard Architecture) bus and so on. The bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one bidirectional arrow is used in FIG. 11, but it does not mean that there is only one bus or one type of bus.

Memory for storing programs. Specifically, the program may include program code, where the program code includes a computer operation instruction. The memory may include memory and non-volatile memory, and provide instructions and data to the processor.

The processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form a promotion resource determination device on a logical level.

When the processor is used in the promotion server, the processor executes the program stored in the memory and is specifically used to perform the following operations:

Pushing the target promotion resource to the application client.

Alternatively, the processor executes a program stored in the memory, and is specifically configured to perform the following operations:

Pushing the target promotion resource to the application client.

The method performed by the device for determining promotion resources disclosed in the embodiment shown in FIG. 1 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc .; it may also be a digital signal processor (DSP), special integration Circuit (Application Specific Integrated Circuit, ASIC), Field Programmable Gate Array (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. Various methods, steps, and logical block diagrams disclosed in the embodiments of the present application can be implemented or executed. A general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in combination with the embodiments of the present application may be directly implemented by a hardware decoding processor, or may be performed by using a combination of hardware and software modules in the decoding processor. The software module may be located in a mature storage medium such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, and the like. The storage medium is located in a memory, and the processor reads the information in the memory and completes the steps of the foregoing method in combination with its hardware.

The electronic device can also execute the method performed by the promotion resource determination device in FIG. 1 and implement the functions of the promotion resource determination device in the embodiment shown in FIG. 1, which is not described in the embodiment of this application.

The embodiment of the present application also proposes a computer-readable storage medium, which is applied to the promotion server. The computer-readable storage medium stores one or more programs, and the one or more programs include instructions that, when executed by an electronic device including multiple application programs, enable the electronic device to perform promotion resource determination in the foregoing embodiments. Method performed by the device, and specifically used to perform:

Pushing the target promotion resource to the application client.

FIG. 12 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Please refer to FIG. 12. At the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry Standard Architecture (Extended Industry Standard Architecture) bus and so on. The bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only a two-way arrow is used in FIG. 12, but it does not mean that there is only one bus or one type of bus.

When the processor is applied to the application client, the processor executes the program stored in the memory and is specifically used to perform the following operations:

Sending a first promotion resource query request to a promotion server based on a resource promotion link published on the resource launch platform, where the first promotion resource query request includes at least one of resource launch platform information and terminal information;

The method performed by the device for determining promotion resources disclosed in the embodiment shown in FIG. 2 of the present application may be applied to a processor, or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc .; it may also be a digital signal processor (DSP), special integration Circuit (Application Specific Integrated Circuit, ASIC), Field Programmable Gate Array (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. Various methods, steps, and logical block diagrams disclosed in the embodiments of the present application can be implemented or executed. A general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in combination with the embodiments of the present application may be directly implemented by a hardware decoding processor, or may be performed by using a combination of hardware and software modules in the decoding processor. The software module may be located in a mature storage medium such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, and the like. The storage medium is located in a memory, and the processor reads the information in the memory and completes the steps of the foregoing method in combination with its hardware.

The electronic device can also execute the method performed by the promotion resource determination device in FIG. 2 and implement the functions of the promotion resource determination device in the embodiment shown in FIG.

An embodiment of the present application further provides a computer-readable storage medium, which is applied to an application client. The computer-readable storage medium stores one or more programs, and the one or more programs include instructions that, when executed by an electronic device including multiple application programs, enable the electronic device to perform promotion resource determination in the foregoing embodiments. Method performed by the device, and specifically used to perform:

Those skilled in the art should understand that the embodiments of the present invention may be provided as a method, a system, or a computer program product. Therefore, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Moreover, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or block in the flowcharts and / or block diagrams, and combinations of processes and / or blocks in the flowcharts and / or block diagrams can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general-purpose computer, special-purpose computer, embedded processor, or other programmable data processing device to produce a machine, so that the instructions generated by the processor of the computer or other programmable data processing device are used to generate instructions Means for implementing the functions specified in one or more flowcharts and / or one or more blocks of the block diagrams.

These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to work in a particular manner such that the instructions stored in the computer-readable memory produce a manufactured article including an instruction device, the instructions The device implements the functions specified in one or more flowcharts and / or one or more blocks of the block diagram.

These computer program instructions can also be loaded on a computer or other programmable data processing device, so that a series of steps can be performed on the computer or other programmable device to produce a computer-implemented process, which can be executed on the computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more flowcharts and / or one or more blocks of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

Memory may include non-persistent memory, random access memory (RAM), and / or non-volatile memory in computer-readable media, such as read-only memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media includes both permanent and non-persistent, removable and non-removable media. Information can be stored by any method or technology. Information may be computer-readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), and read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media may be used to store information that can be accessed by computing devices. As defined herein, computer-readable media does not include temporary computer-readable media, such as modulated data signals and carrier waves.

It should also be noted that the terms "including," "including," or any other variation thereof are intended to encompass non-exclusive inclusion, so that a process, method, product, or device that includes a range of elements includes not only those elements, but also Other elements not explicitly listed, or those that are inherent to such a process, method, product, or device. Without more restrictions, the elements defined by the sentence "including a ..." do not exclude the existence of other identical elements in the process, method, product or equipment including the elements.

Those skilled in the art should understand that the embodiments of the present application may be provided as a method, a system, or a computer program product. Therefore, this application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Moreover, this application may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

The above are only examples of the present application and are not intended to limit the present application. For those skilled in the art, this application may have various modifications and changes. Any modification, equivalent replacement, and improvement made within the spirit and principle of this application shall be included in the scope of claims of this application.

Claims

A method for determining promotion resources, which is characterized in that the method is applied to a promotion server, and the method includes:

Receiving a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Determining, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
The method according to claim 1, wherein before the receiving a first promotion resource query request from an application client, the method further comprises:

Receiving a link access request from a mobile terminal where the application client is located, the link access request being sent by the mobile terminal based on a resource promotion link posted on a resource delivery platform;

Extracting at least one of the resource placement platform information and terminal information corresponding to the mobile terminal and the promotion resource information based on the link access request;

Establishing a correspondence between at least one of the resource placement platform information and the terminal information and the promotion resource information.
The method according to claim 1 or 2, wherein the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.
A method for determining promotion resources, which is applied to an application client, and the method includes:

Sending a first promotion resource query request to a promotion server based on a resource promotion link published on the resource launch platform, where the first promotion resource query request includes at least one of resource launch platform information and terminal information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.
The method according to claim 4, characterized in that before sending the first promotion resource query request to the promotion server, the method further comprises:

Receiving the resource delivery platform information transmitted transparently by an application platform, where the resource delivery platform information is determined by the application platform according to an application installation request from the promotion server.
A method for determining promotion resources, which is characterized in that the method is applied to a promotion server, and the method includes:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including terminal information;

Determining promotion resource information corresponding to the terminal information based on the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
The method according to claim 6, wherein determining the promotion resource information corresponding to the terminal information based on the terminal information comprises:

When the correspondence between the terminal information and the promotion resource information is stored in the promotion server, according to the terminal information, the promotion resource information corresponding to the terminal information is searched locally.
The method according to claim 6, wherein determining the promotion resource information corresponding to the terminal information based on the terminal information further comprises:

When the corresponding relationship between the terminal information and the promotion resource information is not stored in the promotion server, a second promotion resource query request is sent to the resource promotion platform, and the second promotion resource query request includes the terminal. information;

Receiving the promotion resource information returned by the resource promotion platform, where the promotion resource information is determined by the resource promotion platform based on the second promotion resource query request.
The method according to claim 8, characterized in that after sending the second promotion resource query request to the resource promotion platform, the method further comprises:

Receiving information about the resource launch platform returned by the resource promotion platform, where the resource launch platform information is determined by the resource promotion platform based on the second promotion resource query request.
The method according to any one of claims 6 to 9, wherein the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.
A method for determining promotion resources, which is characterized in that the method is applied to a promotion server, and the method includes:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including promotion resource information;

Determining a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

Pushing the target promotion resource to the application client.
The method according to claim 11, characterized in that the first promotion resource query request further includes resource placement platform information, and the method further comprises:

Based on the first promotion resource query request, information about the resource placement platform is extracted.
The method according to claim 11 or 12, wherein the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.
A method for determining promotion resources, which is applied to an application client, and the method includes:

When a link access request is monitored, the link access request is intercepted, and the link access request includes promotion resource information, and the link access request is published by the mobile terminal where the application client is located on the resource delivery platform. Send out a resource promotion link on the website;

Sending a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.
The method according to claim 14, wherein sending a first promotion resource query request to a promotion server based on the link access request comprises:

Adding resource launch platform information to the link access request to generate the first promotion resource query request, and the first promotion resource query request further includes the resource launch platform information.
The method according to claim 15, characterized in that, adding resource placement platform information to the link access request comprises at least one of the following:

Adding a flag bit on the basis of the resource promotion link corresponding to the link access request, the flag bit representing the information of the resource placement platform;

Modifying the browser identifier in the resource promotion link corresponding to the link access request, so that the modified browser identifier characterizes the resource delivery platform information;

Modify the header in the resource promotion link corresponding to the link access request, so that the modified header characterizes the resource delivery platform information.
The method according to any one of claims 14 to 16, wherein the promotion resource information includes at least one of a type of the promotion resource and an identification of the promotion resource.
A device for determining promotion resources is characterized in that it is applied to a promotion server, and the device includes:

A first request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

A first resource information determination module, configured to determine, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

A first resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

A first resource pushing module is configured to push the target promotion resource to the application client.
A device for determining promotion resources is characterized in that it is applied to an application client, and the device includes:

A first request sending module, configured to send a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of a resource placement platform information and terminal information;

A first resource receiving module is configured to receive a target promotion resource returned by the promotion server, where the target promotion resource is determined by the promotion server based on the first promotion resource query request.
A device for determining promotion resources is characterized in that it is applied to a promotion server, and the device includes:

A second request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes terminal information;

A second resource information determination module, configured to determine promotion resource information corresponding to the terminal information based on the terminal information;

A second resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

A second resource pushing module is configured to push the target promotion resource to the application client.
A device for determining promotion resources is characterized in that it is applied to a promotion server, and the device includes:

A third request receiving module, configured to receive a first promotion resource query request from an application client, where the first promotion resource query request includes promotion resource information;

A third resource determination module, configured to determine a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

A third resource pushing module is configured to push the target promotion resource to the application client.
A device for determining promotion resources is characterized in that it is applied to an application client, and the device includes:

An intercepting module is configured to intercept the link access request when the link access request is intercepted, the link access request includes promotion resource information, and the link access request is based on a mobile terminal where the application client is located. Issue the resource promotion link published on the resource delivery platform;

A second request sending module, configured to send a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

A second resource receiving module is configured to receive a target promotion resource returned by the promotion server, where the target promotion resource is determined by the promotion server based on the first promotion resource query request.
An electronic device, which is characterized in that it is applied to a promotion server and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

Receiving a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Determining, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
A computer-readable storage medium, which is applied to a promotion server. The computer-readable storage medium stores one or more programs, and the one or more programs are executed by an electronic device including a plurality of application programs. When the electronic device is caused to perform the following operations:

Receiving a first promotion resource query request from an application client, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Determining, based on the first promotion resource query request, promotion resource information corresponding to at least one of the resource placement platform information and the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
An electronic device is characterized in that it is applied to a mobile terminal and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

Sending a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.
A computer-readable storage medium, which is applied to a mobile terminal, the computer-readable storage medium stores one or more programs, and the one or more programs are executed by an electronic device including a plurality of application programs So that the electronic device performs the following operations:

Sending a first promotion resource query request to a promotion server, where the first promotion resource query request includes at least one of resource placement platform information and terminal information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.
An electronic device, which is characterized in that it is applied to a promotion server and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including terminal information;

Determining promotion resource information corresponding to the terminal information based on the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
A computer-readable storage medium, which is applied to a promotion server. The computer-readable storage medium stores one or more programs, and the one or more programs are executed by an electronic device including a plurality of application programs. When the electronic device is caused to perform the following operations:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including terminal information;

Determining promotion resource information corresponding to the terminal information based on the terminal information;

Determining a target promotion resource corresponding to the promotion resource information based on the promotion resource information;

Pushing the target promotion resource to the application client.
An electronic device, which is characterized in that it is applied to a promotion server and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including promotion resource information;

Determining a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

Pushing the target promotion resource to the application client.
A computer-readable storage medium, which is applied to a promotion server. The computer-readable storage medium stores one or more programs, and the one or more programs are executed by an electronic device including a plurality of application programs. When the electronic device is caused to perform the following operations:

Receiving a first promotion resource query request from an application client, the first promotion resource query request including promotion resource information;

Determining a target promotion resource corresponding to the promotion resource information based on the first promotion resource query request;

Pushing the target promotion resource to the application client.
An electronic device is characterized in that it is applied to a mobile terminal and includes:

Processor; and

A memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:

When a link access request is monitored, the link access request is intercepted, and the link access request includes promotion resource information, and the link access request is published by the mobile terminal where the application client is located on the resource delivery platform. Send out a resource promotion link on the website;

Sending a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.
A computer-readable storage medium, which is applied to a mobile terminal, the computer-readable storage medium stores one or more programs, and the one or more programs are executed by an electronic device including a plurality of application programs So that the electronic device performs the following operations:

When a link access request is monitored, the link access request is intercepted, and the link access request includes promotion resource information, and the link access request is published by the mobile terminal where the application client is located on the resource delivery platform. Send out a resource promotion link on the website;

Sending a first promotion resource query request to a promotion server based on the link access request, where the first promotion resource query request includes the promotion resource information;

Receiving a target promotion resource returned by the promotion server, the target promotion resource being determined by the promotion server based on the first promotion resource query request.