WO2020026011A1

WO2020026011A1 - Material docking method and apparatus, and device/terminal/server and computer-readable storage medium

Info

Publication number: WO2020026011A1
Application number: PCT/IB2018/056494
Authority: WO
Inventors: 雷旺; 李小燕; 许楚文; 梁尚昆; 陈洪升
Original assignee: 优视科技新加坡有限公司
Priority date: 2018-08-01
Filing date: 2018-08-27
Publication date: 2020-02-06
Also published as: CN109064228A

Abstract

The embodiments of the present application provide a material docking method and apparatus, and a device/terminal/server and a computer-readable storage medium, and relate to the field of the Internet. The material docking method comprises: in response to an operation of accessing a material display page, sending a material issuing request to a server via a link which is used for material issuing and is configured at a material display position on the material display page, so that the server determines material to be issued according to the material issuing request; receiving the material issued by the server; and in response to a selection operation for the material, sending a material content issuing request associated with the material to the server via a link which is used for material content issuing and is configured at a material display position on the material display page, so that the server issues content data of the material according to the material content issuing request. By means of the embodiments of the present application, a website of a terminal device or a page of a client can be quickly and conveniently connected to material.

Description

Material docking method, device, equipment / terminal / server and computer-readable storage medium.The application requirements are submitted to the China Patent Office on August 01, 2018, and the application number is

201810866949.8, the priority of the Chinese patent application with the invention name of "material docking method, device, device / terminal / server and computer-readable storage medium", the entire contents of which are incorporated herein by reference.

Technical field

The embodiments of the present application relate to the field of the Internet, and in particular, to a method, an apparatus, a device / terminal / server, and a computer-readable storage medium for docking materials. Background technique

Advertising is a common and mature monetization method, and programmatic advertising is an important step in the commercialization process of Internet products. In just a dozen years, programmatic advertising has grown quite mature and is getting more and more attention from advertisers. At present, the industry's programmatic advertising industry chain is basically mature, and its basic roles include advertisers, media websites or APPs, DSPs (Demand-Side Platform), and SSPs (Supply-Side Platform). Among them, SSP integrates the functions of ADX (Ad Exchange, Ad Exchange).

For the advertising docking between media websites or APPs and SSPs, there are two advertising docking methods in the prior art, one is to achieve the advertising docking of media websites or APPs to SSPs through application program interfaces, and the other is to implement it through software development kits. The media website or APP is connected with the advertisement of SSP.

However, the technical implementation of these two advertising docking methods is difficult, the development cycle is long, and the debugging is cumbersome, so that these two advertising docking methods require the publisher or operator of the docked media website or APP to have technical development capabilities and need to be equipped with professional Developers, thereby increasing the cost of advertising docking for publishers or operators of media websites or apps. Summary of the invention

In view of this, one of the technical problems solved by the embodiments of the present application is to provide a technical solution for material docking, in order to solve the existing problem in the prior art of how to make a website of a terminal device or a page of a client quickly and conveniently access materials problem.

An embodiment of the present application provides a method for docking materials. The method includes: in response to an operation of accessing a material display page, a method for connecting materials through a material display position configured on the material display page is provided. The issued link sends a material delivery request to the material delivery server, so that the material delivery server determines the material to be issued according to the material delivery request; receives the material issued by the material delivery server; In response to the selection operation of the material, the material content delivery associated with the material is sent to the material delivery server through the link for material content delivery configured in the material placement on the material display page. A request, so that the material distribution server issues content data of the material according to the material content distribution request.

An embodiment of the present application further provides a method for docking materials, the method includes: receiving a material release request sent by a terminal device through a link for material release configured on a material display position on a material display page; The material delivery request is determined, the materials to be issued are determined, and the materials to be issued are delivered to the terminal device; the receiving terminal device is configured for the material content through the material display position configured on the material display page. The issued link sends a material content delivery request associated with the material, and issues the content data of the material to the terminal device according to the material content delivery request.

An embodiment of the present application further provides a device for docking materials. The device includes: a first sending module configured to respond to an operation of accessing a material display page, At the material release link, send a material release request to the material release server, so that the material release server determines the material to be issued according to the material release request; the first receiving module is configured to receive The second delivery module is configured to respond to a selection operation of the material, and through a link configured for the delivery of the material content in a material placement on the material display page, Sending a material content delivery request associated with the material to the material delivery server, so that the material delivery server delivers content data of the material according to the material content delivery request.

An embodiment of the present application further provides a device for docking a material. The device includes: a third receiving module configured to receive a terminal device for sending a material through a link configured for material delivery on a material display position on a material display page, and send A material determining request; a first determining module configured to determine a material to be issued according to the material issuing request, and to deliver the material to be issued to the terminal device; a fourth receiving module , Configured to receive a terminal for sending the content of the material associated with the material by the terminal device through the link for the distribution of the content of the material configured on the material display position of the material display page; the third sending module is configured In order to issue a request for the content of the material, the content data of the material is delivered to the terminal device.

An embodiment of the present application further provides a device / terminal / server, including: one or more processors; a storage device configured to store one or more programs; when the one or more programs are stored by the one or more programs Each processor executes such that the one or more processors implement the method for docking materials as described above. An embodiment of the present application further provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the method for docking materials as described above is implemented.

An embodiment of the present application further provides a device / terminal / server, including: one or more processors; a storage device configured to store one or more programs; when the one or more programs are stored by the one or more programs Each processor executes such that the one or more processors implement the method for docking materials as described above.

An embodiment of the present application further provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the method for docking materials as described above is implemented.

Through the technical solution of material docking provided in the embodiments of the present application, in response to the operation of accessing the material display page, the terminal device sends the material to the material delivery server through the link for material delivery configured on the material display position of the material display page. Delivery request, the material delivery server determines the material to be issued according to the material delivery request, and the terminal device receives the material issued by the material delivery server; in response to the selection operation of the material, the terminal device displays the material through the material display on the material display page Location-configured link for material content delivery, sends the material content delivery request associated with the material to the material delivery server, and the material delivery server issues the content data of the material according to the material content delivery request, and other existing data In comparison, the terminal device uses the link for material distribution and the link for material content distribution configured on the material display page of the material display page to send the material distribution request and the material content distribution to the material distribution server, respectively. Requests that enable websites or clients of terminal devices The web pages on the end can quickly and easily access the materials, thereby reducing the cost of material connection between the terminal device's website or the client's publisher or operator. BRIEF DESCRIPTION OF THE DRAWINGS

Hereinafter, some specific embodiments of the embodiments of the present application will be described in detail by way of example and not limitation with reference to the accompanying drawings. The same reference numbers in the drawings identify the same or similar components or parts. Those skilled in the art will appreciate that these drawings are not necessarily drawn to scale. In the drawings:

FIG. 1 is a flowchart of steps of a method for docking materials according to Embodiment 1 of the application; FIG. 2 is a flowchart of steps of a method for docking materials according to Embodiment 2 of the application; FIG. 3 is a flowchart according to embodiments of the application FIG. 4 is a structural block diagram of a material docking device according to Embodiment 4 of the present application;

5 is a structural block diagram of a material docking device according to Embodiment 5 of the present application;

6 is a structural block diagram of a material docking device according to Embodiment 6 of the present application;

7 is a structural block diagram of a material docking device according to Embodiment 7 of the present application;

8 is a structural block diagram of a material docking device according to Embodiment 8 of the present application;

9 is a schematic structural diagram of a device / terminal / server according to Embodiment 9 of the present application; FIG. 10 is a schematic structural diagram of a device / terminal / server according to Embodiment 10 of the present application. detailed description

In order to enable those skilled in the art to better understand the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be clearly and completely described with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described The embodiments are only a part of the embodiments of the present application, but not all the embodiments. Based on the embodiments in the embodiments of the present application, all other embodiments obtained by those skilled in the art should fall within the protection scope of the embodiments of the present application. Example one

Referring to FIG. 1, there is shown a flow chart of steps of a method for docking materials according to Embodiment 1 of the present application.

The method for docking materials in this embodiment includes the following steps:

In step S101, in response to the operation of accessing the material display page, a material delivery request is sent to the material delivery server through the link for material delivery configured on the material placement of the material display page, so that the material delivery server The material release server determines the materials to be issued according to the material release request.

In the embodiment of the present application, the material may be an advertisement display material, such as pictures, videos, text titles, and text descriptions in various formats are collectively referred to as materials. In some optional embodiments, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display. The material display page may include a webpage of a website in a terminal device or a page of a client, for example, a webpage of a website on a laptop computer, or a page of a client on a mobile terminal. The material placement of the material display page may include an advertisement placement of a webpage of a terminal device or an advertisement placement of a page of a client terminal of a mobile terminal. The link may include a static link or a dynamic link, and the static link may include a static picture link, a static video link, or a static text link. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In a specific example, when a visitor visits the material display page, the terminal device sends a material release request to the material release server through the static link for material release embedded in the material display position of the material display page. The delivery server receives the material delivery request sent by the terminal device, and determines the material to be issued according to the material delivery request. Wherein, the terminal equipment includes vehicle-mounted equipment, entertainment equipment, advertising equipment, personal digital assistant (PDA), tablet computer, notebook computer, handheld game machine, smart glasses, smart watch, wearable device, virtual display device, and display enhancement device (Such as Google Glass, Oculus Rift, Hololens, Gear VR) or a desktop computer. Understandably, The above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In some optional embodiments, before the terminal device sends a material delivery request to the material delivery server, obtain a link for material delivery and a link for material content delivery from the material delivery server; The static link for material release and the static link for material content delivery are configured at a material display position on the material display page. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In a specific example, the publisher or operator of the website or client of the terminal device establishes a connection with the material delivery server through a registered account or login account. After establishing a connection with the material distribution server, the issuer or operator sends a channel establishment request for establishing a material docking channel to the material distribution server through the terminal device, and the material distribution server sends a channel establishment request to the material distribution server according to the channel establishment request. The terminal device issues a static link for material distribution and a static link for material content distribution, and the terminal device receives the static link for material distribution and material content distribution from the material distribution server. Sending the static link, and embedding the static link for material delivery and the static link for material content embedding into the material display position of the material display page. Wherein, when embedding the static link for material distribution and the static link for material content distribution in the material display position of the material display page, the developer can be used to release the material Embedded static link and the static link for material content distribution are embedded in the material display position of the material display page, or the static link for material distribution and the material content download are automatically downloaded through a terminal device The static link sent is embedded in the material display position of the material display page. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S102, the material issued by the material issuing server is received.

In some optional embodiments, when receiving the material issued by the material issuing server, the link address of the material issued by the material issuing server is received; and based on the link address of the material, distributing to the content The network requested the item. It can be understood that any implementation manner of receiving the material delivered by the material delivery server may be applicable to this, and this embodiment of the present application does not limit this in any way.

In a specific example, the terminal device sends a material distribution request to the material distribution server, and the material distribution server receives the material distribution request, and returns the material to the terminal device in a 302 redirect manner according to the material distribution request. Link address: The terminal device requests the corresponding material from the content distribution network based on the link address of the material, and the content distribution network searches for the corresponding material resource according to the request, and returns the found material resource to the terminal device. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In some optional embodiments, after receiving the material issued by the material issuing server, The material is displayed in a material display position on the material display page. For example, an advertisement image or advertisement text may be displayed on an advertisement placement on a webpage of a terminal device, or an advertisement image or advertisement text may be displayed on an advertisement placement on a page of a client. As another example, an advertisement video is displayed in an advertisement placement on a page of a client. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S103, in response to the selection operation of the material, the link associated with the material is sent to the material delivery server through the link for material content delivery configured on the material placement on the material display page. A material content distribution request, so that the material distribution server issues content data of the material according to the material content distribution request.

In the embodiment of the present application, the link for delivering the material content may include a static click link. In addition, the material and the content data of the material are matched or associated. For example, when the material is an icon of a UC browser, the content data of the material may be a download page of a UC browser client. As another example, when the material is a football picture, content data of the material may be football news or anecdotes of the Russian Football World Cup. As another example, when the material is a picture of a mobile phone, the content data of the material may be a purchase page of the mobile phone. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In a specific example, when a webpage visitor browses the webpage, he notices the advertisement picture displayed on the advertisement display position of the webpage, and clicks the advertisement picture. The terminal device sends a picture content release request associated with the picture to the picture content issuer server through a static link for picture content delivery embedded in the advertisement placement of the webpage, and the picture content delivery server receives the terminal device's send And send the content data of the picture according to the picture content issue request. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In a specific example, when the client's visitor browses the client's page, he notices the advertisement picture displayed on the advertisement placement of the client page, and clicks the advertisement picture. The mobile terminal sends a picture content release request associated with the picture to the picture content issuer server through a static link for picture content delivery embedded in the advertisement placement of the client page, and the picture content release server receives the terminal The device sends a picture content delivery request, and sends the picture content data according to the picture content delivery request. It can be understood that the foregoing description is merely exemplary, and the embodiment of the present application does not limit this in any way.

Through the method for docking materials provided in the embodiments of the present application, in response to the operation of accessing the material display page, the terminal device sends the material download to the material release server through the link for material release configured on the material display position of the material display page. Send request, the material release server determines according to the material release request For the materials to be issued, the terminal device receives the materials issued by the material delivery server; in response to the selection operation of the materials, the terminal device sends the materials to the materials through the link for the material content delivery configured on the material display position on the material display page. The delivery server sends a material content release request associated with the material. The material release server issues the content data of the material according to the material content release request. Compared with other existing methods, the terminal device uses the material display on the material display page. The location-configured link for material distribution and the link for material content distribution respectively send material distribution requests and material content distribution requests to the material distribution server, which can make the website of the terminal device or the page of the client fast and convenient Access to materials locally, thereby reducing the cost of material docking for publishers or operators of websites or clients of terminal equipment.

The method for docking materials in this embodiment can be performed by any appropriate device with data processing capabilities, including but not limited to: terminal equipment, vehicle equipment, entertainment equipment, advertising equipment, personal digital assistant (PDA), tablet computer, notebook computer , Handheld game consoles, smart glasses, smart watches, wearable devices, virtual display devices or display enhancement devices (such as Google Glass _^ Oculus Rift, Hololens, Gear VR), etc. Example two

Referring to FIG. 2, a flowchart of steps of a method for docking materials according to Embodiment 2 of the present application is shown.

In step S201, the receiving terminal sends a material delivery request through the link for material delivery configured on the material placement on the material display page.

In the embodiment of the present application, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display. Material delivery server Receives the material delivery request sent by the terminal device through the static link for material delivery embedded in the material placement on the material display page. The material distribution server is provided with a dynamic material distribution system. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In some optional embodiments, before receiving a material delivery request sent by a terminal device, the material delivery server receives a channel establishment request sent by the terminal device for establishing a material docking channel; and according to the channel establishment request, Deliver a link for material release and a link for material content delivery to the terminal device. With this, a material docking channel between the terminal device and the server can be established. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In a specific example, the publisher or operator of the webpage or client establishes In a cooperative relationship, a publisher or an operator sends a channel establishment request for establishing a material docking channel to a server of an advertisement supplier through a terminal device, and the server of the advertisement supplier sends a terminal device for material delivery according to the channel establishment request. Send links and links for material content delivery. Among them, the link used for material release may be called an advertisement display link, and the link used for material content delivery may be called a user click link. After the publisher or operator of the webpage or client receives the link for material delivery and the link for material content delivery, the two links are embedded in the ad placement of the webpage or the ad placement of the client page . For example, a client publisher can embed the following html in the ad placement on the client page:

<body>

...

<a

href = "http://click.union.ucweb.com/index.php?service=RedirectService&pub=i Link @ test & offer_id = 123456">

<img

src = "http://click.union.ucweb.com/api/iLink@test/123456/320x50/image.jpg" /> </a>

</ body>

among them,

"http://click.union.ucweb.com/index.php?service=RedirectService&pub=iLink

@ test & offer_id = 123456 is a static click link,

"http: //click.union.ucweb.eom/api/iLink@test/123456/320x50/image.jpg" ft status image link.

It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way. In step S202, the material to be issued is determined according to the material release request, and the material to be issued is delivered to the terminal device.

In some optional embodiments, when the material to be issued is determined according to the material release request, the material interest of the visitor of the material display page is determined according to the header information in the material release request. Information; determining the material to be issued according to material interest information of a visitor of the material display page. With this, the material can be updated in real time according to the material interest information of the visitors of the material display page. It can be understood that any implementation manner of determining a material to be issued according to the material release request may be applicable to this, and this embodiment of the present application does not limit this.

In a specific example, the material delivery server is configured according to the header information of the material delivery request. The information of the IP address, the site, the UA field, the information of the cookie field, and the information of the referer field determine the material interest information of the visitors of the material display page. The information in the UA field includes the version of the browser and the operating system, the information in the cookie field includes the identity information and tracking information of the visitor, and the information in the refcrcr field includes the website address of the page where the ad is displayed. Then, the material distribution server matches the material interest information of the visitors of the material display page with the categories of the hotspot materials stored locally, obtains the hotspot materials that the visitors are interested in, and delivers the hotspot materials to the terminal device. Specifically, the hot materials stored locally are classified according to the material interest information of the visitors. For example, hot materials can be classified as sports, entertainment or technology. The hotspot materials that are finally obtained by the visitors are matched with the visitors' material interest information, and the hottest materials with the highest click rate. In a specific embodiment, the information collection and analysis system in the material distribution server can determine the hotspot materials that the visitor is interested in. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In some optional embodiments, when the material to be issued is determined according to the material release request, the material is counted according to the identification information of the visitor of the material display page in the material release request. Display the materials selected by the visitors of the page within a preset time period; determine the material interest information of the visitors of the material display page according to the materials selected by the visitors of the material display page within the preset time period; The material interest information of the visitors of the material display page is described, and the materials to be issued are determined. With this, the material can be updated in real time according to the material interest information of the visitors of the material display page. It can be understood that any implementation manner of determining a material to be issued according to the material release request may be applicable to this, and this embodiment of the present application does not limit this in any way.

In a specific example, the identification information of the visitors of the material display page is obtained from the material release request sent by the terminal device, and the materials selected by the visitors of the material display page within the past month are counted according to the identification information of the visitors. . Then, the materials selected by the visitors in the past month are classified to obtain the material interest information of the visitors on the material display page. Finally, the material interest information of the visitor on the material display page is matched with the category of the hotspot material stored locally to obtain the hotspot material that the visitor is interested in, and the hotspot material is delivered to the terminal device. Specifically, the hot materials stored locally are classified according to the material interest information of the visitors. For example, hot materials can be classified as sports, entertainment or technology. The hotspot materials that are ultimately of interest to visitors are those that match the visitor's material interest information and have the highest click-through rates. In a specific embodiment, the information collection and analysis system in the material distribution server can determine the hotspot materials that the visitor is interested in. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In some optional embodiments, when the material to be issued is sent to the terminal device, The link address of the material to be issued is sent to the terminal device, so that the terminal device requests the material from a content distribution network according to the link address of the material. It can be understood that any implementation manner of sending the materials to be delivered to the terminal device may be applicable to this, and this embodiment of the present application does not limit this in any way.

In step S203, the receiving terminal device sends a material content delivery request associated with the material through a link configured for material content delivery configured on the material placement page of the material display page.

Since this step S203 is similar to the above step S103, it will not be repeated here.

In step S204, according to the material content distribution request, the content data of the material is delivered to the terminal device.

Since this step S204 is similar to the above step S103, it will not be repeated here.

According to the method for docking materials provided in the embodiments of the present application, the material distribution server receives a material distribution request sent by a terminal device through a material distribution position configured on a material display position on a material display page, and sends a material distribution request according to the material. Issuing a request, determining a material to be issued, and delivering the material to be issued to the terminal device; the material issuing server receives the terminal device, which is configured for the terminal device through the material display position configured on the material display page for A link for material content release, a material content release request sent in association with the material, and according to the material content release request, the content data of the material is issued to the terminal device, as is the existing other Compared with the method, the material distribution server determines the materials to be issued according to the material distribution request sent by the terminal device, and issues the content data of the material to the terminal device according to the material content distribution request sent by the terminal device, which can not only update in real time Materials and material content, and also control the display of materials and material content.

The method for docking the materials in this embodiment can be executed by any appropriate equipment with data processing capabilities, including but not limited to: server, terminal equipment, vehicle equipment, entertainment equipment, advertising equipment, personal digital assistant (PDA), tablet computer, Laptop, handheld game console, smart glasses, smart watch, wearable device, virtual display device or display enhancement device (such as Google Glass, Oculus Rift, Hololens, Gear VR), etc. Example three

Referring to FIG. 3, a flowchart of steps of a method for docking materials according to Embodiment 3 of the present application is shown.

In step S301, in response to the operation of accessing the material display page, the material is sent to the material delivery server through the link for material delivery configured on the material display position of the material display page. Send a request.

In the embodiment of the present application, in response to a visitor's operation of accessing the material display page, the terminal device sends the material download to the material delivery server through a static link for material delivery embedded in the material display position of the material display page. Make a request. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S302, the receiving terminal sends a material delivery request by using the link for material delivery configured on the material placement on the material display page.

In the embodiment of the present application, the material distribution server receives a material distribution request sent by a terminal device through a static link for material distribution embedded in a material display position on a material display page. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S303, the material to be issued is determined according to the material release request, and the material to be issued is delivered to the terminal device.

In the embodiment of the present application, the material distribution server determines the materials to be distributed according to the material distribution request, and delivers the materials to be distributed to the terminal device. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S304, the material delivered by the material delivery server is received.

In the embodiment of the present application, the terminal device receives the material delivered by the material delivery server. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S305, in response to the selection operation of the material, the link associated with the material is sent to the material delivery server through the link for material content delivery configured on the material placement on the material display page. Request for the content of the material.

In the embodiment of the present application, in response to the selection operation of the material by the visitor, the terminal device sends the material content to the material through a static link for material content distribution embedded in the material display position on the material display page. The delivery server sends a material content delivery request associated with the material. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S306, the receiving terminal device sends a material content delivery request associated with the material through a link configured for material content delivery on the material placement page of the material display page.

In the embodiment of the present application, the material distribution server receives the material content distribution request sent by the terminal device through the static link for material content distribution embedded in the material placement on the material display page. . It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In step S307, issue the request to the terminal device according to the material content delivery request. Content data of the item.

In the embodiment of the present application, the material distribution server delivers content data of the material to the terminal device according to the material content distribution request. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In some optional embodiments, when the content data of the material includes the download page of the client, the information collection and analysis system in the material delivery server collects the type information of the downloaded client, and compares the type information of the client with the type information of the client. The identification information of the visitors of the material display page is stored in association. Therefore, the collected type information of the client can be used to further determine the material interest information of the visitors of the material display page. It can be understood that the above description is only exemplary, and the embodiment of the present application does not limit this in any way.

In some optional embodiments, when the content data of the material includes the download page of the client, the advertiser system of the material distribution server receives the activation information sent by the terminal device to complete the activation of the client, and The activation information of the client is stored in association with the identification information of the visitor of the material display page. In this way, the received activation information to complete client activation can be used to determine the client's clicks and installs. It can be understood that the above description is only exemplary, and this embodiment of the present application does not limit this in any way.

In a specific example, when a material received by a terminal device is an icon of a client, if a visitor of a material display page clicks the icon of the client, the material display page jumps to a download page of the client or an online application The page of the app store. Visitors to the material display page complete subsequent downloads, installations, and activations of the client. After the client is activated, the advertiser system of the material distribution server receives the activation data and user data and returns it to the information collection and analysis system of the material distribution server for subsequent analysis. Embodiment 4

Referring to FIG. 4, a structural block diagram of a material docking device according to Embodiment 4 of the present application is shown. The material docking device of this embodiment includes: a first sending module 401 configured to respond to an operation of accessing a material display page, and send a link to the material through a link configured for material delivery on the material display position of the material display page to The material distribution server sends a material distribution request, so that the material distribution server determines a material to be distributed according to the material distribution request; a first receiving module 402 is configured to receive the material distribution server distribution A second sending module 403, which is configured to, in response to a selection operation on the material, send the content to the material through a link configured for the material content distribution on the material display position of the material display page The server sends the content of the material associated with the material Send a request, so that the material distribution server issues content data of the material according to the material content distribution request.

The material docking device of this embodiment is used to implement the corresponding material docking method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described again here. Example 5

Referring to FIG. 5, a structural block diagram of a material docking device according to Embodiment 5 of the present application is shown. The docking device for materials in this embodiment includes: a first sending module 503 configured to respond to an operation of accessing a material display page, and send a link to the material through The material distribution server sends a material distribution request, so that the material distribution server determines a material to be distributed according to the material distribution request; a first receiving module 504 is configured to receive the material distribution server distribution A second sending module 506, configured to, in response to a selection operation on the material, send the content to the material through a link configured to be delivered on the material display position of the material display page The server sends a material content delivery request associated with the material, so that the material delivery server delivers the content data of the material according to the material content delivery request.

Optionally, the device further includes: an obtaining module 501 configured to obtain, from the material delivery server, a link for material delivery and a link for material content delivery; a configuration module 502, configured to And configuring the link for material release and the link for material content distribution in a material display position on the material display page.

Optionally, the first receiving module 504 includes: a second receiving module 5041 configured to receive a link address of the material issued by the material issuing server; a request module 5042 configured to be based on the The link address of the material, and requests the material from the content distribution network.

Optionally, the device further includes: a display module 505 configured to display the material at a material display position on the material display page.

Optionally, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display.

The material docking device of this embodiment is used to implement the corresponding material docking method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described again here. Example Six

Referring to FIG. 6, a structural block diagram of a material docking device according to Embodiment 6 of the present application is shown. The docking device for materials in this embodiment includes: a third receiving module 601 configured to receive a material distribution request sent by a terminal device through a link for material distribution configured at a material display position on a material display page; a first A determining module 602 is configured to determine a material to be issued according to the material release request, and deliver the material to be issued to the terminal device; a fourth receiving module 603 is configured to receive a terminal The device sends a material content delivery request associated with the material through a link for material content delivery configured on the material display position of the material display page; a third sending module 604 is configured to A content distribution request, which issues content data of the material to the terminal device.

The material docking device of this embodiment is used to implement the corresponding material docking method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described again here. Example Seven

Referring to FIG. 7, a structural block diagram of a material docking device according to Embodiment 7 of the present application is shown. The material docking device of this embodiment includes: a third receiving module 703, configured to receive a terminal for sending a material through a terminal configured to issue a material through a link configured for the material to be issued on a material display position on a material display page; A determining module 704 is configured to determine a material to be issued according to the material release request, and deliver the material to be issued to the terminal device; a fourth receiving module 705 is configured to receive a terminal The device sends a material content delivery request associated with the material through a link for material content delivery configured on the material display position of the material display page; a third sending module 706 is configured to A content distribution request, which issues content data of the material to the terminal device.

Optionally, the apparatus further includes: a fifth receiving module 701 configured to receive a channel establishment request for establishing a material docking channel sent by the terminal device; a fourth sending module 702 configured to receive the channel according to the channel Establish a request, and send a link for material delivery and a link for material content delivery to the terminal device.

Optionally, the first determining module 704 includes: a second determining module 7041 configured to determine material interest information of a visitor of the material display page according to header information in the material release request; The third determining module 7042 is configured to determine the materials to be issued according to the material interest information of the visitors of the material display page.

Optionally, the first determining module 704 includes: a fifth sending module 7043, configured to send a link address of the material to be issued to the terminal device, so that the terminal device is The link address of the item requests the item from the content distribution network. Optionally, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display.

The material docking device of this embodiment is used to implement the corresponding material docking method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described again here. Example eight

Referring to FIG. 8, a structural block diagram of a material docking device according to Embodiment 8 of the present application is shown. The material docking device of this embodiment includes: a third receiving module 801 configured to receive a terminal for sending a material through a terminal configured to issue a material through a link configured for the material to be distributed on a material display position on a material display page; A determining module 802 is configured to determine a material to be issued according to the material release request, and deliver the material to be issued to the terminal device; a fourth receiving module 803 is configured to receive a terminal The device sends a material content delivery request associated with the material through a link for material content delivery configured on the material display position of the material display page; a third sending module 804 is configured to A content distribution request, which issues content data of the material to the terminal device.

Optionally, the first determining module 802 includes: a statistics module 8021 configured to count visits to the material display page according to identification information of visitors to the material display page in the material release request Materials selected by the user within a preset time period; a fourth determination module 8022, configured to determine the materials of the visitors of the material display page according to the materials selected by the visitors of the material display page within the preset time period Interest information; a fifth determination module 8023 is configured to determine the materials to be issued according to the material interest information of the visitors of the material display page.

Optionally, when the content data of the material includes a download page of the client, the device further includes: a collection module 805 configured to collect type information of the downloaded client, and compare the type information of the client with the type information of the client The visitor identification information of the material display page is stored in association.

Optionally, the apparatus further includes: a sixth receiving module 806, configured to receive activation information sent by the terminal device to complete activation of the client, and compare the activation information of the client with the material display page Of visitor identification information.

The material docking device of this embodiment is used to implement the corresponding material docking method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described again here. Example Nine

Referring to FIG. 9, a structural diagram of a device / terminal / server according to Embodiment 9 of the present application is shown. It is intended that the specific embodiments of the present application do not limit the specific implementation of the device / terminal / server.

As shown in FIG. 9, the device / terminal / server may include: a processor 901 and a storage device 902.

among them:

The processor 901 is configured to execute a program 903, and may specifically perform relevant steps in the foregoing embodiment of a method for docking materials.

Specifically, the program 903 may include program code, where the program code includes a computer operation instruction. The processor 901 may be a central processing unit CPU, or an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present application. One or more processors included in the device / terminal / server, which may be processors of the same type, such as one or more CPUs; or processors of different types, such as one or more CPUs and one or more ASICs .

The storage device 902 is configured to store one or more programs 903. The storage device 902 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), for example, at least one disk memory.

The program 903 may be specifically configured to cause the processor 901 to perform the following operations: In response to an operation of accessing the material display page, send to the material delivery server through a link configured for material delivery configured on the material display position of the material display page. Material release request, so that the material release server determines the material to be issued according to the material release request; receiving the material issued by the material release server; and in response to the selection operation of the material, passing The link for material content distribution configured on the material display position of the material display page sends a material content distribution request associated with the material to the material distribution server, so that the material distribution server The material content delivery request issues content data of the material.

In an optional implementation manner, the program 903 is further configured to cause the processor 901 to obtain, from the material distribution server, a link for material distribution and a link for material content distribution; The material release link and the link for material content release are configured in a material display position on the material display page.

In an optional implementation manner, the program 903 is further configured to cause the processor 901 to receive the link address of the material issued by the material issuing server when receiving the material issued by the material issuing server; Based on the link address of the material, the material is requested from the content distribution network.

In an optional implementation manner, the program 903 is further configured to cause the processor 901 to display the material in a material display position on the material display page. In an optional implementation manner, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display.

For specific implementation of each step in the program 903, reference may be made to corresponding descriptions of corresponding steps and units in the embodiments of the docking method of the foregoing materials, and details are not described herein. Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the devices and modules described above can refer to the corresponding process descriptions in the foregoing method embodiments, and are not repeated here.

With the device / terminal / server of this embodiment, in response to the operation of accessing the material display page, the terminal device sends the material delivery to the material delivery server through the link for material delivery configured on the material display position of the material display page. Request, the material release server determines the materials to be issued according to the material release request, and the terminal device receives the material issued by the material release server; in response to the selection operation of the material, the terminal device is configured through the material display position on the material display page The link for material content distribution sends the material content distribution request associated with the material to the material distribution server, and the material distribution server issues the content data of the material according to the material content distribution request, which is in contrast to other existing methods In contrast, the terminal device uses the link for material distribution and the link for material content distribution configured on the material display page of the material display page to send the material distribution request and the material content distribution request to the material distribution server, respectively. Can make the website of the terminal device or the page of the client Quick and easy access to the material, thereby reducing the cost of materials docking publisher or operator of the Web site or client terminal device.

It should be noted that according to the needs of implementation, each component / step described in the embodiment of the present application may be split into more components / steps, or two or more components / steps or partial operations of components / steps may be combined into New components / steps to achieve the purpose of the embodiments of the present application.

Particularly, according to the embodiment of the present application, the process described above with reference to the flowchart may be implemented as a computer software program. For example, the embodiment of the present application includes a computer program product including a computer program borne on a computer-readable medium, where the computer program includes program code for executing the methods shown in the foregoing multiple method embodiments. In such an embodiment, the computer program may be downloaded and installed from a network through a communication section, and / or installed from a removable medium. When the computer program is executed by a central processing unit (CPU), the above-mentioned functions defined in the method shown in the embodiment of the present application are performed. It should be noted that the computer-readable medium described in this application may be a computer-readable signal medium. Either a computer-readable storage medium or any combination of the two. The computer-readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access storage (RAM), read-only storage (ROM), erasable Programmable read-only memory (EPROM) Or flash memory), optical fiber, portable compact disk read-only storage device (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing. In this application, a computer-readable storage medium may be any tangible medium containing or storing a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device. In this application, a computer-readable signal medium may include a data signal that is included in baseband or propagated as part of a carrier wave, and which carries computer-readable program code. Such a propagated data signal may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. The computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable medium may send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device . Program code embodied on a computer-readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for performing the operations of the present application may be written in one or more programming languages, or a combination thereof, which includes an object-oriented programming language--such as

Java, Smalltalk, C ++, also includes regular procedural programming languages such as "C" or similar programming languages. The program code can be executed entirely on the user's computer, partly on the user's computer, as an independent software package, partly on the user's computer, partly on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as provided by an Internet service) (Commercially connected via the Internet).

The flowchart and block diagrams in the accompanying drawings illustrate the architecture, functions, and operations of possible implementations of the system, method, and computer program product according to various embodiments of the present application. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, which contains one or more functions for implementing a specified logical function Executable instructions. It should also be noted that in some alternative implementations, the functions marked in the boxes may also occur in a different order than those marked in the drawings. For example, two successively represented boxes may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented in a dedicated hardware-based system that performs the specified function or operation. Or, it can be implemented by a combination of dedicated hardware and computer instructions.

The units described in the embodiments of the present application may be implemented in a software manner, or may be implemented in a hardware manner. The described unit may also be provided in the processor, for example, it may be described It is described as: A processor includes an acquisition unit, a processing unit, and a test unit. The name of these units does not constitute a limitation on the unit itself in some cases. For example, the obtaining unit may also be described as "a unit for obtaining a business test file of a target object to be tested according to a test instruction".

As another aspect, the present application also provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the method described in any one of the foregoing embodiments is implemented.

As another aspect, the present application further provides a computer-readable medium, which may be included in the device described in the foregoing embodiments; or may exist alone without being assembled into the device. The computer-readable medium carries one or more programs, and when the one or more programs are executed by the device, the terminal device where the device is located is responsive to an operation of accessing a material display page, The link for the material distribution configured in the material placement sends a material distribution request to the material distribution server, so that the material distribution server determines the material to be distributed according to the material distribution request; receiving the material Release the material delivered by the server; and in response to the selection operation of the material, send a link with the material to the material release server to the material release server through the link for material content delivery configured on the material placement on the material display page. The material content delivery request related to the material is described, so that the material delivery server delivers the content data of the material according to the material content delivery request.

The above description is only a preferred embodiment of the present application and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the invention involved in this application is not limited to the technical solution of the specific combination of the above technical features, but also covers the above technical features or Other technical solutions formed by arbitrarily combining their equivalent features. For example, a technical solution formed by replacing the above features with technical features disclosed in this application (but not limited to) with similar functions. Example 10

Referring to FIG. 10, a schematic structural diagram of a device / terminal / server according to Embodiment 10 of the present application is shown. The specific embodiment of the present application does not limit the specific implementation of the device / terminal / server.

As shown in FIG. 10, the device / terminal / server may include: a processor 1001 and a storage device 1002.

among them:

The processor 1001 is configured to execute a program 1003, and specifically, can execute related steps in the embodiment of the docking method of the foregoing materials.

Specifically, the program 1003 may include program code, where the program code includes a computer operation instruction. The processor 1001 may be a central processing unit CPU, or an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present application. The device / terminal / server includes one or more processors, which can be processors of the same type, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs .

The storage device 1002 is configured to store one or more programs 1003. The storage device 1002 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.

The program 1003 may be specifically used to cause the processor 1001 to perform the following operations: receive a terminal material sending request sent by a terminal device through a link for material sending configured on a material display position on a material display page; and send the request according to the material To determine the materials to be issued, and deliver the materials to be issued to the terminal device; receive the link for the terminal device to issue the content of the material through the material display position configured on the material display page, The material content delivery request sent in association with the material is sent; according to the material content delivery request, the content data of the material is delivered to the terminal device.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to receive a channel establishment request for establishing a material docking channel sent by the terminal device; according to the channel establishment request, download to the terminal device Send links for material release and links for material content release.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to determine the material to be issued according to the material release request, and determine according to the header information in the material release request. The material interest information of the visitors of the material display page; and the material to be issued is determined according to the material interest information of the visitors of the material display page.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to determine a material to be issued according to the material release request, and to display the material display page in the material release request according to the material release request. Identification information of the visitors, counting the materials selected by the visitors of the material display page within the preset time period; determining the material display according to the materials selected by the visitors of the material display page within the preset time period The material interest information of the visitors of the page; and the material to be issued is determined according to the material interest information of the visitors of the material display page.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to send the link address of the material to be sent to the terminal device when the material to be sent is sent to the terminal device. The terminal device, so that the terminal device requests the material from a content distribution network according to a link address of the material.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to operate as the object. When the content data of the material includes the download page of the client, the type information of the downloaded client is collected, and the type information of the client is stored in association with the identification information of the visitor of the material display page.

In an optional implementation manner, the program 1003 is further configured to cause the processor 1001 to receive activation information sent by the terminal device to complete activation of the client, and compare the activation information of the client with the material display page. Of visitor identification information.

In an optional implementation manner, the material includes at least one of the following: an image for advertisement display, a video frame sequence for advertisement display, and text information for advertisement display.

For specific implementation of each step in the program 1003, reference may be made to corresponding descriptions of the corresponding steps and units in the embodiment of the docking method of the foregoing materials, and details are not described herein. Those skilled in the art can clearly understand that, for the convenience and brevity of the description, the specific working processes of the devices and modules described above may refer to the corresponding process descriptions in the foregoing method embodiments, and are not repeated here.

Through the device / terminal / server of this embodiment, the material distribution server receives the material distribution request sent by the terminal equipment through the material distribution link configured on the material display position on the material display page, and sends the material according to the material distribution. Send a request to determine the materials to be issued, and deliver the materials to be issued to the terminal device; the material release server receives the terminal device for the materials configured through the material display position on the material display page A content distribution link, a content content distribution request sent in association with the material, and according to the material content distribution request, the content data of the material is distributed to the terminal device, and other existing methods In contrast, the material distribution server determines the materials to be issued according to the material distribution request sent by the terminal device, and issues the content data of the material to the terminal device according to the material content distribution request sent by the terminal device. And material content, and can also control the display of materials and material content.

Particularly, according to the embodiment of the present application, the process described above with reference to the flowchart may be implemented as a computer software program. For example, the embodiment of the present application includes a computer program product including a computer program borne on a computer-readable medium, where the computer program includes program code for executing the methods shown in the foregoing multiple method embodiments. In such an embodiment, the computer program may be downloaded and installed from a network through a communication section, and / or installed from a removable medium. When the computer program is executed by a central processing unit (CPU), the above-mentioned functions defined in the method shown in the embodiment of the present application are performed. It should be noted that the computer-readable medium described in this application may be a computer-readable signal medium. Either a computer-readable storage medium or any combination of the two. Examples of computer-readable storage media For example, it may be, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access storage (RAM), read-only storage (ROM), erasable Type programmable read-only storage device (EPROM or flash memory), optical fiber, portable compact disk read-only storage device (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing. In this application, a computer-readable storage medium may be any tangible medium containing or storing a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device. In this application, a computer-readable signal medium may include a data signal that is included in baseband or propagated as part of a carrier wave, and which carries computer-readable program code. Such a propagated data signal may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. The computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable medium may send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device . Program code embodied on a computer-readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the accompanying drawings illustrate the architecture, functions, and operations of possible implementations of systems, methods, and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, which contains one or more functions for implementing a specified logical function Executable instructions. It should also be noted that in some alternative implementations, the functions marked in the blocks may also occur in a different order than those marked in the drawings. For example, two successively represented boxes may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and a combination of blocks in the block diagram and / or flowchart, It may be implemented by a dedicated hardware-based system that performs prescribed functions or operations, or may be implemented by a combination of dedicated hardware and computer instructions.

The units described in the embodiments of the present application may be implemented in a software manner, or may be implemented in a hardware manner. The described unit may also be provided in a processor, for example, it may be described as: A processor includes an acquisition unit, a processing unit, and a test unit. The name of these units does not constitute a limitation on the unit itself in some cases. For example, the obtaining unit may also be described as "a unit for obtaining a business test file of a target object to be tested according to a test instruction".

As another aspect, the present application further provides a computer-readable medium, which may be included in the device described in the foregoing embodiments; or may exist alone without being assembled into the device. The computer readable medium carries one or more programs, and when the one or more programs are executed by the device, the material delivery server where the device is located receives a terminal device that uses a device configured on a material display position on a material display page According to the material release link, the material release request is sent; according to the material release request, the material to be issued is determined, and the material to be issued is delivered to the terminal device; the receiving terminal device passes the A link for issuing material content configured on a material display position of the material display page, and sending a material content request associated with the material; and sending the request to the terminal device according to the material content request Send the content data of the material.

The above description is only a preferred embodiment of the present application and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the invention involved in this application is not limited to the technical solution of the specific combination of the above technical features, but also covers the above technical features or Other technical solutions formed by arbitrarily combining their equivalent features. For example, a technical solution formed by replacing the foregoing features with technical features disclosed in the present application (but not limited to) with similar functions.

Claims

Claim

1. A method for docking materials, characterized in that the method includes:

In response to the operation of accessing the material display page, a material delivery request is sent to the material delivery server through the link for material delivery configured in the material placement of the material display page, so that the material delivery server The material release request determines the material to be issued;

Receiving the material issued by the material issuing server;

In response to the selection operation of the material, the material content delivery associated with the material is sent to the material delivery server through the link for material content delivery configured in the material placement on the material display page. A request, so that the material distribution server issues content data of the material according to the material content distribution request.

2. The method according to claim 1, further comprising: obtaining, from the material distribution server, a link for material distribution and a link for material content distribution;

The link for releasing the material and the link for releasing the content of the material are configured in the material display position of the material display page.

3. The method according to claim 1, wherein the receiving the material delivered by the material delivery server comprises:

Receiving the link address of the material issued by the material issuing server;

Based on the link address of the material, the material is requested from the content distribution network.

4. The method according to claim 1, further comprising: displaying the material in a material display position on the material display page.

5. The method according to any one of claims 1-4, wherein the material comprises at least one of the following:

Images for ad display, video frame sequences for ad display, text messages for ad display.

6. A method for docking materials, characterized in that the method includes:

The receiving terminal sends the material delivery request through the link for material delivery configured on the material display position of the material display page;

Determining the materials to be issued according to the material release request, and delivering the materials to be issued to the terminal device;

The receiving terminal device is used in the material through the material display position configured on the material display page. A content release link, a material content release request sent in association with the material;

According to the material content distribution request, the content data of the material is delivered to the terminal device.

7. The method according to claim 6, further comprising: receiving a channel establishment request for establishing a material docking channel sent by the terminal device; and sending the channel establishment request to the terminal according to the channel establishment request. The device issues a link for material release and a link for material content release.

8. The method according to claim 6, wherein the determining a material to be issued according to the material release request comprises:

Determining the material interest information of the visitors of the material display page according to the header information in the material release request;

The material to be issued is determined according to the material interest information of the visitors of the material display page.

9. The method according to claim 6, wherein the determining a material to be issued according to the material release request comprises:

Statistics the materials selected by the visitors of the material display page within a preset time period according to the identification information of the visitors of the material display page in the material release request;

Determining the material interest information of the visitors of the material display page according to the materials selected by the visitors of the material display page within a preset time period;

10. The method according to claim 6, wherein the sending the material to be sent to the terminal device comprises:

Sending the link address of the material to be issued to the terminal device, so that the terminal device requests the material from the content distribution network according to the link address of the material.

11. The method according to claim 6, wherein when the content data of the material includes a download page of a client, the method further comprises:

The type information of the downloaded client is collected, and the type information of the client is stored in association with the identification information of the visitor of the material display page.

12. The method according to claim 11, further comprising: receiving activation information from the terminal device that completes the activation of the client, and comparing the activation information of the client with the material The identification information of the visitor displaying the page is stored in association.

13. The method according to any one of claims 6-12, wherein the material comprises at least one of the following:

Image for ad display, video frame sequence for ad display, text for ad display Information.

14. A docking device for materials, characterized in that the device includes:

The first sending module is configured to, in response to an operation of accessing the material display page, send a material delivery request to the material delivery server through a link for material delivery configured on the material display position of the material display page, so that Enabling the material issuing server to determine the materials to be issued according to the material issuing request;

A first receiving module is configured to receive the material delivered by the material issuing server; a second sending module is configured to respond to a selection operation of the material by configuring the material display position on the material display page A link for material content release to send the material content release request associated with the material to the material release server, so that the material release server delivers the content according to the material content release request Content data of the item.

15. The device according to claim 14, further comprising: an obtaining module configured to obtain a link for material delivery from the material delivery server and a material content delivery the link to;

The configuration module is configured to configure the link for issuing the material and the link for issuing the content of the material in a material display position on the material display page.

16. The apparatus according to claim 14, wherein the first receiving module comprises: a second receiving module configured to receive a link address of the material issued by the material issuing server;

The requesting module is configured to request the material from a content distribution network based on a link address of the material.

17. The device according to claim 14, further comprising: a display module configured to display the material at a material display position on the material display page.

18. The device according to any one of claims 14-17, wherein the material comprises at least one of the following:

19. A docking device for materials, characterized in that the device includes:

The third receiving module is configured to receive a material delivery request sent by the terminal device through a link for material delivery configured on the material display position on the material display page;

A first determining module configured to determine a material to be issued according to the material release request, and deliver the material to be issued to the terminal device; A fourth receiving module configured to receive a terminal for sending the content of the material associated with the material through the terminal configured to issue the content of the material through the material placement on the material display page;

A third sending module is configured to send content data of the material to the terminal device according to the material content delivery request.

20. The device according to claim 19, wherein the device further comprises: a fifth receiving module configured to receive a channel establishment request sent by the terminal device for establishing a material docking channel;

A fourth sending module is configured to send, to the terminal device, a link for material distribution and a link for material content distribution according to the channel establishment request.

21. The device according to claim 19, wherein the first determination module comprises: a second determination module configured to determine the material display according to header information in the material release request. Material interest information for visitors to the page;

The third determining module is configured to determine the materials to be issued according to the material interest information of the visitors of the material display page.

22. The device according to claim 19, wherein the first determination module comprises: a statistics module configured to identify the visitor identification information of the material display page in the material release request To count the materials selected by the visitors of the material display page within the preset time period; a fourth determination module configured to determine the materials according to the materials selected by the visitors of the material display page within the preset time period Material interest information of visitors on the material display page;

A fifth determination module is configured to determine the materials to be issued according to the material interest information of the visitors of the material display page.

23. The device according to claim 19, wherein the first determining module comprises: a fifth sending module configured to send a link address of the material to be issued to the terminal device, So that the terminal device requests the material from the content distribution network according to the link address of the material.

24. The device according to claim 19, wherein when the content data of the material includes a download page of a client, the device further comprises:

The collection module is configured to collect the type information of the downloaded client, and store the type information of the client in association with the identification information of the visitor of the material display page.

25. The apparatus according to claim 24, wherein the apparatus further comprises: a sixth receiving module configured to receive the client device that completes the activation of the client and is sent by the terminal device. Activation information, and store the activation information of the client in association with the identification information of the visitor of the material display page.

26. The device according to any one of claims 19-25, wherein the material comprises at least one of the following:

27. A device / terminal / server including:

One or more processors;

A storage device configured to store one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors enable the material docking method according to any one of claims 1-5.

28. A computer-readable storage medium having stored thereon a computer program that, when executed by a processor, implements a method for docking a material according to any one of claims 1-5.

29. A device / terminal / server including:

One or more processors;

A storage device configured to store one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors enable the material docking method according to any one of claims 6-13.

30. A computer-readable storage medium having stored thereon a computer program that, when executed by a processor, implements a method for docking a material according to any one of claims 6-13.