CN107491997A - Information-pushing method and system - Google Patents
Information-pushing method and system Download PDFInfo
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- CN107491997A CN107491997A CN201710864060.1A CN201710864060A CN107491997A CN 107491997 A CN107491997 A CN 107491997A CN 201710864060 A CN201710864060 A CN 201710864060A CN 107491997 A CN107491997 A CN 107491997A
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- web page
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a kind of information-pushing method and system, methods described includes step：Receive the network connecting request that user terminal is sent；The network connecting request is responded, realizes that subscriber terminal equipment connects network, and record the device number of the user terminal；Record the web page contents that the user terminal browses after network is connected；Based on the web page contents browsed, the web page browsing custom of user is analyzed, the advertising message to match with web page browsing custom is extracted from advertising database；After network attachment time reaches setting time threshold value, the advertising message extracted is sent to user terminal.By the method for the invention and system, different advertising messages can be pointedly pushed to different crowd, improves the success rate of advertisement pushing, and Consumer's Experience is good.
Description
Technical field
The present invention relates to technical field of network information, more particularly to a kind of information-pushing method and system.
Background technology
Many businessmans can provide the user free WIFI network, user only needs login to recognize for advertisement now
Free WIFI can be used in card, and businessman is then the advertisement that its push is arranged at login authentication interface.Because everyone is interested
Things is different, and the mode that same advertisement is pushed to owner does not reach the effect of advertising on the contrary, because being based on to advertisement
Natural repulsion, most of users are only logged on use WIFI, and what is pushed on earth without concern login interface is what, because
The advertisement pushing of this this no target group can not realize the purpose of advertising, and poor user experience.
The content of the invention
It is corresponding wide by being pushed for target group it is an object of the invention to provide a kind of information-pushing method and system
The mode of announcement improves the success rate of advertisement pushing, improves user experience.
In order to realize foregoing invention purpose, the embodiments of the invention provide following technical scheme：
A kind of information-pushing method, including step：
Receive the network connecting request that user terminal is sent；
The network connecting request is responded, realizes that subscriber terminal equipment connects network, and the equipment for recording the user terminal
Number；
Record the web page contents that the user terminal browses after network is connected；
Based on the web page contents browsed, the web page browsing for analyzing user is accustomed to, extraction and institute from advertising database
State the advertising message that web page browsing custom matches；
After network attachment time reaches setting time threshold value, the advertising message extracted is sent to user terminal.
In the above-mentioned methods, by allowing user freely to use network for a period of time, user can be recorded during this period
The web page contents browsed, and then the web page browsing custom of user is analyzed, the web page browsing tcs response focus of attention of the user,
Therefore corresponding advertising message is sent according to web page browsing custom, there is specific aim, it is not easy to cause the repulsion of user, therefore can
To improve the success rate of information push, and user's receiving is advertisement interested, is experienced.
In the above method, described response network connecting request, realize that subscriber terminal equipment connection network includes step：Connect
The phone number of user's input is received, and a dynamic code is generated for the phone number；The network connection is responded based on the dynamic code
Request, realize that subscriber terminal equipment connects network.
Above-mentioned login authentication mode is different from conventional method, and in the above-mentioned methods, user only needs input handset number i.e.
Can, without receiving dynamic code again, dynamic code is then inputted again, connection, user's operation are directly established after server generation dynamic code
Convenient, server also obtains the phone number of user.
In the above method, when the web page browsing custom of user be film, it is described be accustomed to web page browsing matching it is wide
Announcement information is movie theatre advertising message；It is described to be accustomed to what is matched with web page browsing when the web page browsing custom of user is clothes
Advertising message is clothes shop's advertising message；It is described to be accustomed to phase with web page browsing when the web page browsing custom of user is cuisines
The advertising message matched somebody with somebody is delicatessen advertising message；It is described to be accustomed to web page browsing when the web page browsing custom of user is plays
The advertising message to match is electronic game shop advertising message.
The embodiment of the present invention provides a kind of information transmission system simultaneously, including：
Connection request receiving module, the network connecting request sent for receiving user terminal；
Connection request respond module, for responding the network connecting request, realize that subscriber terminal equipment connects network, and remember
Record the device number of the user terminal；
Web page contents logging modle, the web page contents browsed for recording the user terminal after network is connected；
Advertising message extraction module, for based on the web page contents browsed, analyzing the web page browsing custom of user, from
The advertising message that extraction matches with web page browsing custom in advertising database；
Info push module, for the advertising message that after network attachment time reaches setting time threshold value, will be extracted
It is sent to user terminal.
In said system, the connection request respond module is specifically used for, and receives the phone number of user's input, and to be somebody's turn to do
Phone number generates a dynamic code, and the network connecting request is responded based on the dynamic code, realizes that subscriber terminal equipment connects net
Network.
Meanwhile present invention also offers a kind of push server, the push server is configured with above- mentioned information push system
System.
Compared with conventional method, the method for the invention and system have following feature：
1) user can freely use WIFI without login authentication, provide the user facility.Need input handset number at present
Inputting the mode of short message verification code again can allow user to feel trouble, and especially in network congestion, Consumer's Experience is more bad, and then
The idea using WIFI is abandoned, then causes advertisement pushing unsuccessful.By way of just directly being used without login authentication, make
All users that network must be connected are target groups, realize 100% push rate.
2) web page contents browsed by recording user, the web page browsing custom of user is analyzed, the pass of user can be grasped
Heat injection point, understand user's things interested, corresponding advertising message then pushed according to the interest of user, there is specific aim,
The probability that advertising message is read is improved, and then improves the success rate of advertisement pushing, while also enhances user experience.
3) it is directed to same user, record analysis is the user when that time connection network following period of time browses is interior
Hold, when connecting next time again can again record analysis its in the content browsed using network following period of time next time, adaptation
The different focuses of different times concern so that advertisement pushing not only has the specific aim of crowd, also with time specific aim, thus
The success rate of push can further be improved.
4) be particularly suitable for use in market, shopping mall decile of the inventive method and system is furnished with the place of various businessmans, passes through system
One mode pushes the advertising message of each businessman.Small range WIFI network compared to respective businessman covers, and this mode is also
The scope of the network coverage can be expanded, avoiding user from often leaving a WIFI network coverage, login authentication connects again again
The trouble of new WIFI network.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by embodiment it is required use it is attached
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore be not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 is the schematic flow sheet for the information-pushing method that present pre-ferred embodiments provide.
Fig. 2 is the block diagram for the information transmission system that present pre-ferred embodiments provide.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Ground describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.Generally exist
The component of the embodiment of the present invention described and illustrated in accompanying drawing can be configured to arrange and design with a variety of herein.Cause
This, the detailed description of the embodiments of the invention to providing in the accompanying drawings is not intended to limit claimed invention below
Scope, but it is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, those skilled in the art are not doing
The every other embodiment obtained on the premise of going out creative work, belongs to the scope of protection of the invention.
Referring to Fig. 1, the information-pushing method provided in the present embodiment, can be based on push server and realize, the side
Method comprises the following steps：
S101, receive the network connecting request that user terminal is sent.When user enters WIFI coverages, WIFI is clicked on
Connection button at title sends network connecting request, and advertising push service device can then receive the network connecting request.
S102, the network connecting request is responded, realize that subscriber terminal equipment connects network, and record the user terminal
Device number.
As an example, this step can have two ways realization.The first embodiment is the network directly in response to user
Connection request, network connection is realized, now record the device number of user equipment, in order to record the webpage of user in subsequent step
Browsing content.
Another embodiment is after network connecting request is received, and shows login interface, and user needs logging in
Input handset number on interface, while dynamic code input window can be shown on login interface, but user need not input
Dynamic code, the purpose for the arrangement is that promoting user to provide real phone number.Advertising push service device is to receive user defeated
After the phone number entered, a dynamic code is generated for the phone number, but is not sent to user terminal, therefore does not need user
The dynamic code is inputted, and is based on directly on the dynamic code and responds the network connecting request, realizes that subscriber terminal equipment connects network.
Obtaining phone number can be with secondary application.
S103, record the web page contents that the user terminal browses after network is connected.Based on device number either cell-phone number
Code can recorded the web page contents that user terminal browses after network is connected, and this is prior art, does not run business into particular one state herein.
S104, based on the web page contents browsed, the web page browsing custom of user is analyzed, is extracted from advertising database
The advertising message to match with web page browsing custom.
Many information can be obtained in the web page contents browsed from user, such as user's networking is latter intuitively sees sports tournament
Video, then it can analyze the user and pay close attention to physical culture, judge web page browsing custom for motion.In another example watched after user's networking
Sports tournament video, has read some competitive sports news again, then it is motion to judge web page browsing custom.
The place that the businessmans such as market, shopping mall arrangement compares concentration is directed to, according to the businessman's arranged in these places
Situation, web page browsing can be accustomed to part for film, clothes, cuisines, motion, this several types of playing, matched is wide
It is then movie theatre advertising message, clothes shop's advertising message, delicatessen advertising message, motion shop advertising message, electronic game respectively to accuse information
Shop advertising message.
By taking clothes shop's advertising message as an example, because clothes shop is a lot, clothes shop's advertising message herein refers to participate in advertisement
The advertising message of each clothes shop of push, the advertising message of each clothes shop are ready to, are stored in advance by each clothes shop
In advertising database, after the web page browsing for analyzing user is accustomed to, then extracted from advertising database.
S105, after network attachment time reaches setting time threshold value, the advertising message extracted is sent to user's end
End.
Using a period of time after SCN subscriber connection network, in order to which the webpage for just recording during this period and analyze user is clear
Look at custom, the advertising message extracted is then sent to user terminal, compared to inserting advertisement letter in login page at the beginning
Breath, the success rate of advertisement pushing are much bigger.Being primarily due to advertising message has specific aim, is user's content interested,
So the concern of user can be caused；Secondly because the natural advertisement rejection feeling of user, inserts advertising message user at the very start
It will not nearly all pay close attention to, and it is psychological in the repulsion for freely eliminating user afterwards for a period of time using WIFI, can naturally it connect
It is good by advertising message, Consumer's Experience.
Referring to Fig. 2, the present embodiment additionally provides a kind of information transmission system simultaneously, including：
Connection request receiving module, the network connecting request sent for receiving user terminal；
Connection request respond module, for responding the network connecting request, realize that subscriber terminal equipment connects network, and remember
Record the device number of the user terminal；
Web page contents logging modle, the web page contents browsed for recording the user terminal after network is connected；
Advertising message extraction module, for based on the web page contents browsed, analyzing the web page browsing custom of user, from
The advertising message that extraction matches with web page browsing custom in advertising database；
Info push module, for the advertising message that after network attachment time reaches setting time threshold value, will be extracted
It is sent to user terminal.
More specifically, in said system, it is described to be accustomed to phase with web page browsing when the web page browsing custom of user is film
The advertising message of matching is movie theatre advertising message；It is described to be accustomed to web page browsing when the web page browsing custom of user is clothes
The advertising message to match is clothes shop's advertising message；When the web page browsing custom of user is cuisines, described and web page browsing
The advertising message for being accustomed to matching is delicatessen advertising message；When the web page browsing custom of user is plays, described and webpage
It is electronic game shop advertising message to browse the advertising message that custom matches.
In another embodiment, the connection request respond module is specifically used for, and receives the phone number of user's input,
And a dynamic code is generated for the phone number, the network connecting request is responded based on the dynamic code, realizes subscriber terminal equipment
Connect network.
System embodiment described above is only schematical, for example, the flow chart and block diagram in accompanying drawing are shown
According to architectural framework in the cards, function and the operation of the system, method of multiple embodiments of the present invention.At this point, flow
Each square frame in journey figure or block diagram can represent a part for a module, program segment or code, the module, program segment or
A part for code includes one or more executable instructions for being used to realize defined logic function.It should also be noted that having
In a little implementations as replacement, the function of being marked in square frame can also be with different from the order marked in accompanying drawing hair
It is raw.It is also noted that the group of each square frame and block diagram in block diagram and/or flow chart and/or the square frame in flow chart
Close, function or the special hardware based system of action can be realized as defined in execution, or specialized hardware can be used
Combination with computer instruction is realized.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (7)
1. a kind of information-pushing method, it is characterised in that including step：
Receive the network connecting request that user terminal is sent；
The network connecting request is responded, realizes that subscriber terminal equipment connects network, and record the device number of the user terminal；
Record the web page contents that the user terminal browses after network is connected；
Based on the web page contents browsed, the web page browsing custom of user is analyzed, is extracted and the net from advertising database
The advertising message that page browsing custom matches；
After network attachment time reaches setting time threshold value, the advertising message extracted is sent to user terminal.
2. according to the method for claim 1, it is characterised in that described response network connecting request, realize user terminal
Equipment connection network includes step：
The phone number of user's input is received, and a dynamic code is generated for the phone number；
The network connecting request is responded based on the dynamic code, realizes that subscriber terminal equipment connects network.
3. method according to claim 1 or 2, it is characterised in that described when the web page browsing custom of user is film
The advertising message to match with web page browsing custom is movie theatre advertising message；When the web page browsing custom of user is clothes, institute
It is clothes shop's advertising message to state the advertising message to match with web page browsing custom；When the web page browsing custom of user is cuisines
When, the advertising message to match with web page browsing custom is delicatessen advertising message；When the web page browsing custom of user is
During game, the advertising message to match with web page browsing custom is electronic game shop advertising message.
A kind of 4. information transmission system, it is characterised in that including：
Connection request receiving module, the network connecting request sent for receiving user terminal；
Connection request respond module, for responding the network connecting request, realize that subscriber terminal equipment connects network, and record institute
State the device number of user terminal；
Web page contents logging modle, the web page contents browsed for recording the user terminal after network is connected；
Advertising message extraction module, for based on the web page contents browsed, the web page browsing for analyzing user to be accustomed to, from advertisement
The advertising message that extraction matches with web page browsing custom in database；
Info push module, for after network attachment time reaches setting time threshold value, the advertising message extracted to be sent
To user terminal.
5. system according to claim 4, it is characterised in that the connection request respond module is specifically used for, and receives and uses
The phone number of family input, and a dynamic code is generated for the phone number, the network connecting request is responded based on the dynamic code,
Realize that subscriber terminal equipment connects network.
6. the system according to claim 4 or 5, it is characterised in that described when the web page browsing custom of user is film
The advertising message to match with web page browsing custom is movie theatre advertising message；When the web page browsing custom of user is clothes, institute
It is clothes shop's advertising message to state the advertising message to match with web page browsing custom；When the web page browsing custom of user is cuisines
When, the advertising message to match with web page browsing custom is delicatessen advertising message；When the web page browsing custom of user is
During game, the advertising message to match with web page browsing custom is electronic game shop advertising message.
7. a kind of push server, it is characterised in that be configured with any described information transmission systems of claim 4-6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710864060.1A CN107491997A (en) | 2017-09-22 | 2017-09-22 | Information-pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710864060.1A CN107491997A (en) | 2017-09-22 | 2017-09-22 | Information-pushing method and system |
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| CN107491997A true CN107491997A (en) | 2017-12-19 |
Family
ID=60653082
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| CN201710864060.1A Pending CN107491997A (en) | 2017-09-22 | 2017-09-22 | Information-pushing method and system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108171542A (en) * | 2017-12-26 | 2018-06-15 | 佛山市道静科技有限公司 | A kind of internet content push control system |
| CN108805629A (en) * | 2018-06-20 | 2018-11-13 | 深圳市玛威尔显控科技有限公司 | It is a kind of that surrounding population information content playback method is identified using WiFi probes based on big data |
| CN109068270A (en) * | 2018-08-17 | 2018-12-21 | 才荣贡保 | A kind of scenic spot WiFi intelligence application method and system |
| CN110363563A (en) * | 2019-05-28 | 2019-10-22 | 成都美美臣科技有限公司 | One e-business network station automatic marketing reorientation method |
| CN110399551A (en) * | 2019-06-17 | 2019-11-01 | 平安科技（深圳）有限公司 | The information-pushing method and relevant device of habit are browsed based on user |
| WO2020026011A1 (en) * | 2018-08-01 | 2020-02-06 | 优视科技新加坡有限公司 | Material docking method and apparatus, and device/terminal/server and computer-readable storage medium |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108171542A (en) * | 2017-12-26 | 2018-06-15 | 佛山市道静科技有限公司 | A kind of internet content push control system |
| CN108805629A (en) * | 2018-06-20 | 2018-11-13 | 深圳市玛威尔显控科技有限公司 | It is a kind of that surrounding population information content playback method is identified using WiFi probes based on big data |
| WO2020026011A1 (en) * | 2018-08-01 | 2020-02-06 | 优视科技新加坡有限公司 | Material docking method and apparatus, and device/terminal/server and computer-readable storage medium |
| CN109068270A (en) * | 2018-08-17 | 2018-12-21 | 才荣贡保 | A kind of scenic spot WiFi intelligence application method and system |
| CN110363563A (en) * | 2019-05-28 | 2019-10-22 | 成都美美臣科技有限公司 | One e-business network station automatic marketing reorientation method |
| CN110399551A (en) * | 2019-06-17 | 2019-11-01 | 平安科技（深圳）有限公司 | The information-pushing method and relevant device of habit are browsed based on user |
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