CN108171542A - A kind of internet content push control system - Google Patents
A kind of internet content push control system Download PDFInfo
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- CN108171542A CN108171542A CN201711433948.6A CN201711433948A CN108171542A CN 108171542 A CN108171542 A CN 108171542A CN 201711433948 A CN201711433948 A CN 201711433948A CN 108171542 A CN108171542 A CN 108171542A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The present invention provides a kind of internet content push control system, it is used to push content to user on the electronic product of access internet, including user information acquiring unit, server, user information determination unit determines user information, service management unit is managed user information, content processing unit classifies content, user's browsing content determination unit determines push which content to user, solve the problems, such as that current supplying system can not accurately distinguish the different people using same address or equipment, it enables a device to accurately be distinguished, more effective content push effect is realized simultaneously, content provider is allowed to reduce push cost and improves push effect.
Description
Technical field
The invention belongs to Internet technical field more particularly to a kind of internet content push control system.
Background technology
With the development of current internet technology, advertisement pushing becomes one of application important in push technology field.With
The application of the technologies such as the enhancing of network transmission efficiency, big data and the expansion of Internet advertising market scale, advertisement pushing
Application field become more intelligent and precision.In the prior art at present, the advertisement pushing on various user terminals,
It is included in before TV programme start or when video buffer intercuts push and comes in advertisement or program playing process push and to work as
Preceding program content-relevant ad content, the ad content that also the possible user of with good grounds user watched custom periodically push can pay close attention to.
The production technique of Current ad is irregular, some advertisements have cleverly intention either beautiful picture or grace due to it
Background music and attract spectators, and some advertisements may enable most spectators' dislikes due to certain advertising words or picture.It is existing
The above-mentioned method for pushing for having technology belongs to rigid push, and there are certain blindness.The advertisement that spectators is enabled to be satisfied with can not be filtered out
It is pushed to spectators.
Meanwhile the fast-developing and intelligent terminal of mobile Internet becomes increasingly popular so that mobile data flow shows
Burst increases, while has also inspired the rapid growth of mobile data services and application, and the push based on mobile terminal device
Service is exactly one of application being wherein becoming increasingly popular.One side Push Service can promote user activity, increase interactive
Property, more business opportunities are brought for mobile internet service quotient, on the other hand, accurate, effective content push service also can be generous greatly
Just the life of user really embodies user's value of mobile Internet.Undoubtedly, with the further hair of mobile Internet
Exhibition, good Push Service will possess the huge market space and good development prospect.Content push system is due to fixed at present
Position precision, network flow bottleneck, the reasons such as QoS, there are content push real-time it is not strong, precision is not high the problems such as, not only
User experience is influenced, and makes transmission service, as advertisement, video can not receive expected effect.
In addition, for the different people of same address, such as the different people being accustomed in work unit or family, it is possible to
Different tablet computers, everyone habit are used using same ip addresses or same equipment, such as different home member
Used and concern content is often different, but during current push content, identifies only by ip addresses or equipment
The custom of associated user is assert so as to be pushed, and this push mode, which can not accurately distinguish, uses same address or equipment not
Same people, it is therefore necessary to provide a kind of new judgment mode, realization is more accurately distinguished.
Invention content
In order to solve the problems, such as that current supplying system can not accurately distinguish the different people using same address or equipment, make to set
It is standby accurately to be distinguished, while realize more effective content push effect, content provider is allowed to reduce push cost and is carried
Height push effect, the present invention provides a kind of internet content push control system, are used for the electronics production in access internet
Content is pushed to user on product, including：
User information acquiring unit, the user information acquiring unit include account information acquisition module, image acquisition mould
Block, internet-ip address acquisition module, EIC equipment identification code acquisition module, the account information acquisition module, image collection module,
Internet-ip address acquisition module, EIC equipment identification code acquisition module obtain the account information of Current electronic product, user respectively
Image, internet ip and EIC equipment identification code, and the information got is transmitted to the user information determination unit in server,
For determining user information；
Server, the server include user information determination unit, service management unit, content processing unit and use
Family browsing content determination unit, the user information determination unit determine user information, and the service management unit believes user
Breath is managed, and the content processing unit classifies content, and user's browsing content determination unit is determined which
Content is pushed to user；
Display unit, the display unit are used for the content pushed on electronic product to user's display server；
Communication unit, the communication unit are used for user information determination unit, user's browsing content determination unit and clothes
Data interaction between business device.
Further, the service management unit content browsed to each user carries out signature, and user is each
Secondary browsing then increases the weight coefficient of this feature label with the relevant content of signature.
Further, the content determining unit obtains content and the degree of correlation of signature, and by the degree of correlation according to
Sequence is arranged.
Further, the degree of correlation is high in the high content of the signature weight coefficient of the content determination module selection user
Content as push content pushed to user.
Further, the user information acquiring unit includes user images information storage module, the user images
The image of the user of the electronic equipment was used before information storage module storage.
Further, image collection module described in the user information acquiring unit first carries out image acquisition, by using
When image in the image information memory module of family can directly determine electronic product active user, then do not start user information and determine list
Other modules in member.
Further, described image acquisition module is the front camera of electronic product, and the front camera obtains automatically
It takes image and passes through image collection module and tentatively judge, image collection module can not judge that currently used person is with usage record
User when, image data is uploaded to server, user's identity is judged by server.
Further, when the front camera starts, front camera shooting is not shown on interface of electronic equipment
Image only forms prompting message at interface.
The beneficial effects of the invention are as follows：The present invention provides a kind of internet content push control system, are used to connect
Enter and push content to user on the electronic product of internet, including user information acquiring unit, server, user information determines list
The determining user information of member, service management unit are managed user information, and content processing unit classifies content, user
Browsing content determination unit determines push which content to user, and solving current supplying system and can not accurately distinguishing makes
The problem of with the different people of same address or equipment, enables a device to accurately be distinguished, while realizes more effective content
Push acts on, and content provider is allowed to reduce push cost and improves push effect.
Description of the drawings
Fig. 1 is the structure diagram of the internet content push control system of the present invention.
Specific embodiment
For the ease of understanding the present invention, the present invention is described more fully below with reference to relevant drawings.In attached drawing
Give the preferred embodiment of the present invention.But the present invention can realize in many different forms, however it is not limited to herein
Described embodiment.On the contrary, the purpose for providing these embodiments is to make the understanding to the disclosure more saturating
It is thorough comprehensive.
The present invention is described in further detail below in conjunction with the accompanying drawings and the specific embodiments.
Referring to Fig. 1, Fig. 1 be the present invention internet content push control system structure diagram, one kind of the invention
Internet content push control system is used to push content to user on the electronic product of access internet, including：
User information acquiring unit 10, the user information acquiring unit 10 include account information acquisition module 11, image
Acquisition module 12, internet-ip address acquisition module 13, EIC equipment identification code acquisition module 14, the account information acquisition module
11st, image collection module 12, internet-ip address acquisition module 13, EIC equipment identification code acquisition module 14 obtain Current electronic respectively
Account information, user's image, internet ip and the EIC equipment identification code of product, and the information got is transmitted to server
User information determination unit 21 in 20, for determining user information；
Server 20, the server 20 include user information determination unit 21, service management unit 22, contents processing list
Member 23 and user's browsing content determination unit 24, the user information determination unit 21 determine user information, user's pipe
Reason unit 22 is managed user information, and the content processing unit 23 classifies content, user's browsing content
Determination unit 24 determines to push which content to user；
Display unit 40, the display unit 40 are used on electronic product into the push of user's display server 20
Hold；
Communication unit 30, the communication unit 30 is for user information determination unit 21, user's browsing content determination unit
Data interaction between 24 and server 20.
Further, the service management unit 22 content browsed to each user carries out signature, and user is every
Primary browsing then increases the weight coefficient of this feature label with the relevant content of signature.
Further, the content determining unit obtains content and the degree of correlation of signature, and by the degree of correlation according to
Sequence is arranged.
Further, the degree of correlation is high in the high content of the signature weight coefficient of the content determination module selection user
Content as push content pushed to user.
Further, the user information acquiring unit 10 includes user images information storage module, user's figure
As the image of user that the electronic equipment was used before information storage module storage.
Further, image collection module 12 described in the user information acquiring unit 10 first carries out image acquisition, leads to
When the image crossed in user images information storage module can directly determine electronic product active user, then it is true user information is not started
Other modules in order member 21.
Further, described image acquisition module 12 is the front camera of electronic product, and the front camera is automatic
It obtains image and simultaneously passes through image collection module 12 and tentatively judge, image collection module 12 can not judge that currently used person is with making
During with the user of record, image data is uploaded to server 20, user's identity is judged by server 20.
Further, when the front camera starts, front camera shooting is not shown on interface of electronic equipment
Image only forms prompting message at interface.
The present invention provides a kind of internet content push control system, are used for the electronic product in access internet
Content is pushed to user, including user information acquiring unit, server, user information determination unit determines user information, user
Administrative unit is managed user information, and content processing unit classifies content, and user's browsing content determination unit is true
Fixed to push which content to user, solving current supplying system can not accurately distinguish using same address or equipment
The problem of different people, enables a device to accurately be distinguished, while realizes more effective content push effect, and content is allowed to provide
Person reduces push cost and improves push effect.
Relationship is used for only for illustration described in attached drawing, it is impossible to be interpreted as the limitation to this patent, it is clear that this
The above embodiment is merely an example for clearly illustrating the present invention for invention, and is not to embodiments of the present invention
Restriction.For those of ordinary skill in the art, other not similar shapes can also be made on the basis of the above description
The variation or variation of formula.There is no necessity and possibility to exhaust all the enbodiments.It is all in the spirit and principles in the present invention
Within all any modification, equivalent and improvement made etc., should be included within the protection domain of the claims in the present invention.
Claims (8)
1. a kind of internet content push control system is used on the electronic product of access internet into user's push
Hold, which is characterized in that including：
User information acquiring unit, the user information acquiring unit include account information acquisition module, image collection module, mutually
IP address of networking acquisition module, EIC equipment identification code acquisition module, the account information acquisition module, image collection module, interconnection
Net IP address acquisition module, EIC equipment identification code acquisition module obtain respectively the account information of Current electronic product, user's image,
Internet ip and EIC equipment identification code, and the information got is transmitted to the user information determination unit in server, it is used for
Determine user information；
Server, it is clear that the server includes user information determination unit, service management unit, content processing unit and user
Look at content determining unit, the user information determination unit determines user information, the service management unit to user information into
Row management, the content processing unit classify content, which content is user's browsing content determination unit is determined
It is pushed to user；
Display unit, the display unit are used for the content pushed on electronic product to user's display server；
Communication unit, the communication unit are used for user information determination unit, user's browsing content determination unit and server
Between data interaction.
2. internet content push control system according to claim 1, which is characterized in that the service management unit pair
The browsed content of each user carries out signature, and user browses each time then increases the spy with the relevant content of signature
Levy the weight coefficient of label.
3. internet content push control system according to claim 1 or 2, which is characterized in that the content determines list
Member obtains content and the degree of correlation of signature, and the degree of correlation is arranged in sequence.
4. internet content push control system according to claim 3, which is characterized in that the content determination module choosing
The content that the degree of correlation is high in the high content of signature weight coefficient of user is selected to be pushed to user as push content.
5. internet content push control system according to claim 1, which is characterized in that the user information obtains single
Member includes user images information storage module, and the electronic equipment was used before the user images information storage module storage
User image.
6. internet content push control system according to claim 5, which is characterized in that the user information obtains single
Image collection module described in member first carries out image acquisition, can directly be determined by the image in user's image information memory module
During electronic product active user, then other modules in user information determination unit are not started.
7. internet content push control system according to claim 6, which is characterized in that described image acquisition module is
The front camera of electronic product, the front camera obtains image and passes through image collection module automatically tentatively to be judged, figure
When can not judge currently used person for user with usage record as acquisition module, image data is uploaded to server,
User's identity is judged by server.
8. internet content push control system according to claim 7, which is characterized in that the front camera starts
When, the image of front camera shooting is not shown on interface of electronic equipment, only forms prompting message at interface.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711433948.6A CN108171542A (en) | 2017-12-26 | 2017-12-26 | A kind of internet content push control system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711433948.6A CN108171542A (en) | 2017-12-26 | 2017-12-26 | A kind of internet content push control system |
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| Publication Number | Publication Date |
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| CN108171542A true CN108171542A (en) | 2018-06-15 |
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ID=62521288
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201711433948.6A Pending CN108171542A (en) | 2017-12-26 | 2017-12-26 | A kind of internet content push control system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109785691A (en) * | 2019-01-18 | 2019-05-21 | 广东小天才科技有限公司 | A kind of method and system by terminal assisted learning |
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| CN103995907A (en) * | 2014-06-13 | 2014-08-20 | 北京奇艺世纪科技有限公司 | Determining method of access users |
| KR20150113370A (en) * | 2014-03-28 | 2015-10-08 | 에스케이플래닛 주식회사 | Advertisement service device targeting personalized advertisement to user equipment, user equipment receiving personalized advertisement, method for targeting personalized advertisement to user equipment and computer readable medium having computer program recorded therefor |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN107491997A (en) * | 2017-09-22 | 2017-12-19 | 四川省艾普网络股份有限公司 | Information-pushing method and system |
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Patent Citations (6)
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|---|---|---|---|---|
| CN101071424A (en) * | 2006-06-23 | 2007-11-14 | 腾讯科技（深圳）有限公司 | Personalized information push system and method |
| CN102263999A (en) * | 2011-08-03 | 2011-11-30 | Tcl集团股份有限公司 | Face-recognition-based method and system for automatically classifying television programs |
| KR20150113370A (en) * | 2014-03-28 | 2015-10-08 | 에스케이플래닛 주식회사 | Advertisement service device targeting personalized advertisement to user equipment, user equipment receiving personalized advertisement, method for targeting personalized advertisement to user equipment and computer readable medium having computer program recorded therefor |
| CN103995907A (en) * | 2014-06-13 | 2014-08-20 | 北京奇艺世纪科技有限公司 | Determining method of access users |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109785691A (en) * | 2019-01-18 | 2019-05-21 | 广东小天才科技有限公司 | A kind of method and system by terminal assisted learning |
| CN109785691B (en) * | 2019-01-18 | 2021-09-24 | 广东小天才科技有限公司 | Method and system for assisting learning through terminal |
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Application publication date: 20180615 |
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