CN104599157B - LED advertisements play monitoring platform - Google Patents
LED advertisements play monitoring platform Download PDFInfo
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- CN104599157B CN104599157B CN201510035411.9A CN201510035411A CN104599157B CN 104599157 B CN104599157 B CN 104599157B CN 201510035411 A CN201510035411 A CN 201510035411A CN 104599157 B CN104599157 B CN 104599157B
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Abstract
The present invention relates to a kind of LED advertisements to play monitoring platform, belongs to advertisement media field and information technology field;It is made of database, server module, mobile phone client module and background management system;The database is for storage and the relevant all information of advertisement;The server module is used to obtain related data from the database according to the information acquisition request of cell-phone customer terminal and is transmitted to cell-phone customer terminal and result is stored in database after calculating the broadcasting frequency according to the data that cell-phone customer terminal transmission comes;The cell-phone customer terminal is used to show the advertising information and obtain the data that advertisement plays, and the data of scanning are sent to server that user needs;The background management system is for the essential information of all advertisements of administrator's typing and according to the advertisement broadcasting frequency statistics advertisement broadcast situation recorded in database and generates report.The prior art is compared, the whole IT application of service of the invention by ad placement company, efficiency of transmission is high, timeliness is good.
Description
Technical field
The present invention relates to a kind of LED advertisements to play monitoring platform, belongs to advertisement media field and information technology field.
Technical background
The advertisement that prosperity is seen everywhere in the street is not that manufacturer directly launches, but passes through some ad placement companies.
After these companies sign a contract with manufacturer, the advertising film of oneself is given them by manufacturer, they hold again with LED advertisement screen everywhere
The person's of having contact just launches advertisement onto advertisement screen after reaching common understanding.The price is very expensive for the rental of bustling location advertisement screen,
In order to learn the holder of advertisement screen, as agreed whether regulation plays advertising film, and manufacturer needs that people is looked for go to shoot on the spot, then
Video is sent to backstage, is examined later by manually checking the frequency of occurrence of certain advertising film in video content calculating a period of time
Survey the broadcasting frequency for whether reaching contract requirement.However, current this mode allows ad placement company to be inconvenient, mainly exist
In the following:1. the very big propagation of video file is slower.2. it is heavy to shoot person works, and there are many advertisement release position, company
The energy for needing flower very big passes to the video for obtaining shooting with their ditches.3. manpower opening is also needed to regard after getting video file
Whether frequency goes the advertising film examined the advertisement broadcast point of shooting personnel shooting whether correct and occurred to play the frequency up to standard.4. pair
It in the advertisement of dispensing, records at random, can not be managed collectively.
Under this business demand, there is an urgent need to the dispensing of advertisement is managed by information-based means.
Invention content
The purpose of the present invention is be directed to the information-based hand for lacking a efficient video ads currently on the market and launching management
The problem of section, provides a kind of conveniently LED advertisements to the user and plays monitoring platform.
Idea of the invention is that the technology and means of use information, i.e., replaced numerous in a manner of based on two-dimensional code scanning
The video recording method multiple, transmission efficiency is low helps ad placement company's record and statistics to be scattered on the LED large-size screen monitors of various regions respectively
The broadcasting frequency of a advertising film.
The purpose of the present invention is what is be achieved through the following technical solutions:
A kind of LED advertisements play monitoring platform, by database, server module, mobile phone client module and back-stage management
System forms, and mobile phone client module is connected with server module, and server module is connected with database, and database is managed with backstage
Reason system is connected;The database is for storage and the relevant all information of advertisement;The server module is used for according to mobile phone
The information acquisition request of client modules from the database obtain related data and be transmitted to mobile phone client module and according to
The data that mobile phone client module transmission comes calculate play the frequency after result is stored in database;The mobile phone client module
For showing the advertising information of user's needs and obtaining the data of advertisement broadcasting, and scan data is sent to server mould
Block;The background management system is for the essential information of all advertisements of administrator's typing and according to the advertisement recorded in database
Frequency statistics advertisement is played to broadcast situation and generate report.
The background management system is included with lower unit:
1. service management unit:For inquire, increase newly, update and deletion system in user information.
Preferably, setting two kinds of users in system, two kinds of permissions are corresponded to respectively, one kind is administrator, such user's energy
Enough enter background management system;Another kind is ordinary user, such user be only capable of enter mobile phone client module, and its ID by
Administrator generates, and ordinary user is without its ID of weight update.
Preferably, include to distinguish the symbol logo of different cities different zones in the ID of ordinary user.
2. advertisement LED screen information unit:For inquiring, increasing newly, updating and deleting the basic letter of the LED screen of display advertisement
Breath.
Preferably, LED screen essential information include LED screen where city, district, street, doorplate better address, LED
Shield owner's information, LED screen ID and daily LED are spread its tail duration;
3. advertisement card image unit:For inquiring, increasing newly, updating and deleting the essential information of advertising film.
Preferably, advertising film essential information includes making manufacturer, the classification and advertising film of ad content in advertising film
ID, wherein advertising film ID are according to manufacturer, ad content classification and generating random number, such as by vendor id, ad content classification
ID does symbol with random number and connects to obtain advertising film ID;
4. advertising film plays frequency statistics query unit:For the querying condition according to user, such as LED screen ID, the period,
Advertising film ID etc. shows corresponding query result, such as the frequency that advertising film plays, and generates chart;
5. personal task statistical query unit:For counting the workload for shooting personnel on the spot, i.e., according to input by user
Querying condition such as User ID and period, shows the frequency of user shooting, and generates chart.
The mobile phone client module is included with lower unit:
1. log in unit:For being verified to account number input by user and password, application is then shown if the verification passes
Main interface;Otherwise, its account number and Password Input mistake are informed, refuses it into system;
2. setting unit:For setting the position of the current LED advertisement screen to be scanned;
Preferably, city or region of the system according to belonging to the account that active user logs in carried out LED advertisement screen
Filter only shows that the LED advertisement screen in the city or region is selected for user;And each advertisement screen is also accompanied with the LED
The picture of advertisement screen, convenient for being referred to during selection;
3. scanning element:Be used to open the camera of mobile phone, scan the Quick Response Code in advertising film, obtain it includes
The unique ID of advertising film, while record the time point, that is, data acquisition is carried out for playing out the calculating of the frequency later;
4. scanning record list cell:For after scanning the two-dimensional code successfully, scanning record to be shown with tabular form, and
User can delete the data for accepting as unavoidable invalid, and being disposed directly can upload or be stored in mobile phone;
5. when day entry list cell:For showing advertisement LED screen position and the shooting of same day shooting with tabular form
Time point and mark the data item uploaded.
The database is included with lower unit:
1. storage unit:For needing the data information preserved in storage platform, including LED screen information, advertising information is used
Family information, advertisement play frequency information, and advertisement plays scanning information etc..
The server module is included with lower unit:
1. calculate analytic unit:Data for being passed back according to the mobile phone client module, which calculate, analyzes corresponding advertisement
The broadcasting frequency of piece.
Advantageous effect
The prior art is compared, the invention has the characteristics that:
1. by the whole IT application of service of ad placement company, facilitate management advertiser, big platen holder and shoot on the spot
The information of a variety of related personnel such as personnel compensates for the deficiency that LED advertisements on existing market play monitoring platform scarcity;
2. the statistics of pair frequency is based on two-dimensional code scanning, compared to other video records and the method for analysis, there is skill
Art difficulty is low, the high advantage of efficiency of transmission;
3. ensure that the timeliness of shooting result, result can be known on the day of ad placement company.
Description of the drawings
Fig. 1 is between background management system of the embodiment of the present invention, mobile phone client module, database and server module
Component relationship structure diagram.
Fig. 2 is the login interface schematic diagram of mobile phone client module of the embodiment of the present invention.
Fig. 3 is the main interface schematic diagram of mobile phone client module of the embodiment of the present invention.
Fig. 4 is that the judgement that need to first select current LED advertisement screen position of mobile phone client module of the embodiment of the present invention is prompted
Schematic diagram.
Fig. 5 is the current LED advertisement screen position interface schematic diagram of selection of mobile phone client module of the embodiment of the present invention.
Fig. 6 is mobile phone client module of embodiment of the present invention scanning LED advertisement screen Quick Response Code interface schematic diagram.
Fig. 7 is mobile phone client module of the embodiment of the present invention when time scanning result list interface schematic diagram.
Fig. 8 is mobile phone client module of the embodiment of the present invention to when time scanning result processing mode selection interface signal
Figure.
Fig. 9 is the same day scanning result list interface schematic diagram of mobile phone client module of the embodiment of the present invention.
Figure 10 is the setting interface schematic diagram of mobile phone client module of the embodiment of the present invention.
Figure 11 is mobile phone client module operation flow schematic diagram of the embodiment of the present invention.
Figure 12 is background management system billboard administration interface schematic diagram of the embodiment of the present invention.
Figure 13 is background management system advertising film administration interface schematic diagram of the embodiment of the present invention.
Figure 14 is that background management system of the embodiment of the present invention plays frequency query interface schematic diagram.
Figure 15 is that background management system of the embodiment of the present invention plays two kinds of querying condition interface schematic diagrams of the frequency.
Figure 16 is that the embodiment of the present invention calculates the core algorithm flow diagram that advertisement plays the frequency.
Specific implementation technology
The present invention is described in detail, while also describe technical solution of the present invention below in conjunction with drawings and examples
The technical issues of solution and advantageous effect, it should be pointed out that described embodiment is intended merely to facilitate the understanding of the present invention,
And any restriction effect is not played to it.
Embodiment
Backgrounds:Each advertising film playing duration is fixed as 15s, has at least two advertising film taking turns on each advertisement screen
It broadcasts, is only capable of obtaining single pass record during the single play of mobile phone client module control advertising film.
It is the present embodiment background management system, mobile phone client module and database and server module as shown in Figure 1
Between relationship frame, wherein background management system, mobile phone client module and server module is the three of the present embodiment platform
Big main modular, database meet the business demand between three big modules as storage medium.Data exchange can return between them
It receives as three accesses, first is:It is submitted and asked to database by background management system, including inquiring, updating, deleting, newly
Increase etc., and shown on display device after query result is received;Article 2 is:Mobile phone client module is sent out to server module
Request is played, data according to request content from database are extracted and return to mobile phone client module by server module;
Article 3 is:Data acquisition is carried out by mobile phone client module and data are uploaded to server module, then server mould
Block analyze calculating to obtain a result and be stored to database to collected data;
The mobile phone client module was by login unit, setting unit, scanning element, scanning record list cell and the same day
Record list cell composition.
Unit is logged in for being verified to account number input by user and password, is then shown if the verification passes using main boundary
Face;Otherwise, its account number and Password Input mistake are informed, refuses it into system.The login interface of the unit is as shown in Figure 2.Make
It is the ordinary user of platform with the personnel of shooting on the spot of the mobile phone client module, account and password are by back-stage management system
System is configured, and is shot personnel on the spot and is only capable of obtaining account by ad placement company, also, account is divided according to city
Class.
Fig. 3 shows the main interface of mobile phone applications client, and it includes four functional units, are scanning element respectively, sweep
Record list cell is traced, when day entry list cell and setting unit.
Interface as shown in Figure 4 will be jumped to by clicking Fig. 3 scan buttons, i.e., Quick Response Code needs before being scanned in advertisement
First to judge whether user has selected the position of current LED advertisement screen, if LED advertisements need to first be selected by not selecting to will be prompted to him
Otherwise the position of screen can not carry out shooting scanning.If having selected position, the position that it has been selected can be still reminded when shooting for the first time
It puts, prevents user from selecting mistake.
Interface as shown in Figure 5 will be jumped to by clicking Fig. 4 select buttons, i.e., select the position of current LED advertisement screen in lists
It puts, mobile phone client module can only show the location information of LED advertisement screen in the city according to the city belonging to the account of login.
Confirm position in order to facilitate user, the LED advertisement screen photo of the position has also been attached in list.
It completes that the core as shown in fig. 6, Quick Response Code can be scanned to the Quick Response Code in advertising film after above operation
Cognizance code has used the ZXing of google to open image procossing library, is in addition to this added to a function of focusing, greatly
The earth enhances recognition effect.The content that Quick Response Code identifies will be the advertising film ID of 12, be needed after identifying successfully first to knowing
Other result is detected, and will be re-recognized if not 12 bit digitals.
The content identified is detected by the way that the results are shown in Figure 7 when time identification by display later, it includes scan successfully
The specific time, user can also delete these data.
Complete to select the data obtained by two ways processing after secondary scanning as shown in figure 8, first way is
Data are directly uploaded to server module, the every record uploaded by the time including acquisition, scanning advertising film ID,
The station location marker of LED advertisement screen.The second way is stored to mobile phone, network when this mode allows for taken outdoors data
The bad situation that can not upload data information in time of signal, the data content of storage are identical with first way.Either first
Kind mode or the second way, can all be detected the data information of upload, in order to ensure the reliability of result of calculation,
The record that must have two or more for each advertising film of each position can calculate, therefore that detects focuses on
Check whether the data currently submitted are record that each advertising film ID there are two or more, if it is not, user will be prompted
It will be unable to obtain result.
If user takes above-described second of data processing method, the same day can be checked when day entry list cell
Record is as shown in figure 9, the list only includes all record information on the same day, if the same day does not upload record, next day record will
All emptied.It will be identified for having uploaded successfully record with band ticking mark in red circle.
Figure 10 show setting unit, and user can position the location of oneself in the unit, selects LED advertisement screen position
Put and exit current login.
Figure 11 show the operation flow of whole mobile phone client modules, and Fig. 2 is indicated in a manner of flow chart to Fig. 9
Realization flow.After i.e. user logins successfully, selection is presently in billboard locations, then to the two dimension in the advertising film of broadcasting
Code is scanned.The content verification successfully and scanned is scanned by later, will show the record of the secondary scanning.For the advertisement
The scanning record user of piece can be used two ways and be handled, and first way is uploaded to server module by data are recorded,
Another way is stored data are recorded into mobile phone.The data that both modes are handled will be detected, only often
Each advertising film on a billboard has two or more records that can detect and pass through.
Figure 12 show management of the background management system to LED billboard location information, including typing place city, specifically
Position, booting duration and billboard picture.These Information System Managers can be added, deleted and modification operation.
Figure 13 show management of the background management system to advertisement card image, including selection advertiser and advertisement classification, record
Entering advertisement duration, the broadcasting frequency of requirement and advertising film details, ad code can automatically give birth to according to the essential information of the advertising film
Into.These information management staff can be added and delete operation.
Figure 14 show the actual play frequency list of advertising film, and it includes billboard locations, advertising film content, advertising films
Play the frequency, shooting date and shooting five contents of user.Preferably, in order to meet the business demand of ad placement company, this
Functional unit provides two kinds of inquiry modes, and as shown in figure 15, first way is to check that shooting records according to user account, and second
Kind is that the broadcasting frequency of advertising film is checked according to particular range.
Figure 16, which is shown, calculates the core algorithm flow chart that advertisement plays the frequency, which completed in server module.
The algorithm is triggered when receiving the scanning record that mobile phone client module sends over, wide according to LED to scanning record first
It accuses screen position to be grouped with advertising film ID, as one after every group of data are only retained LED advertisement screen position and advertising film ID
In data deposit list n;Then the scan data got from mobile phone client module is entirely insertable in database;Traversal row
Table n carries out following operate for every data:1. same day LED advertisement screen is found out from database and advertising film ID is the same
All data;2. the minimum time searched between these data is poor, 7 are added as the final time difference after obtaining result;It 3. will
The booting duration of the LED advertisement screen divided by final time difference obtain the advertising film in one day frequency played of the LED advertisement screen;4.
The LED advertisement screen and the broadcasting frequency of advertising film record data, direct if data were recorded without the same day on the day of in searching data library
Frequency result deposit database will be calculated, updates number if finding the same day existing frequency and being less than the frequency being specifically calculated
According to library, any operation is not otherwise done.It, only need to be in back-stage management if you need to check the broadcasting frequency of the multiple advertising films of certain advertisement screen in total
Multiple advertising film frequencys of the LED advertisement screen are added up into display when system queries.
Above-described specific descriptions have carried out further specifically the purpose, technical solution and advantageous effect of invention
It is bright, it should be understood that the above is only a specific embodiment of the present invention, the protection model being not intended to limit the present invention
It encloses, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should be included in the present invention
Protection domain within.
Claims (9)
1. a kind of LED advertisements play monitoring platform, it is characterised in that:By database, server module, mobile phone client module and
Background management system forms, and mobile phone client module is connected with server module, and server module is connected with database, database
It is connected with background management system;The database is for storage and the relevant all information of advertisement;The server module is used for
Related data is obtained from the database according to the information acquisition request of mobile phone client module and is transmitted to mobile phone client module
And according to mobile phone client module transmission come data calculate play the frequency after result is stored in database;The mobile phone visitor
Family end module is used to show the advertising information and obtain the data that advertisement plays, and scan data is sent to clothes that user needs
Business device module;The background management system is used for the essential information of all advertisements of administrator's typing and is recorded according in database
Advertisement play frequency statistics advertisements and broadcast situation and generate report;
The server module further comprises calculating analytic unit, which is used for according to the cell-phone customer terminal
The data that module is passed back calculate the broadcasting frequency for analyzing corresponding advertising film, and calculating process is specific as follows:Scanning is recorded first
It is grouped according to LED advertisement screen position and advertising film ID, after every group of data are only retained LED advertisement screen position and advertising film ID
As in a data deposit list n;Then the scan data got from mobile phone client module is entirely insertable database
In;Traversal of lists n carries out following operate for every data:1. same day LED advertisement screen and advertising film are found out from database
All data the same ID;2. the minimum time searched between these data is poor, obtain after result plus 7s as it is final when
Between it is poor;3. the booting duration of the LED advertisement screen divided by final time difference are obtained the advertising film to play within one day in the LED advertisement screen
The frequency;4. the LED advertisement screen and the broadcasting frequency of advertising film record data on the day of in searching data library, if recording number without the same day
According to then will directly calculate frequency result deposit database, if finding the same day existing frequency is less than the frequency being specifically calculated
Library is then updated the data, does not otherwise do any operation.
2. a kind of LED advertisements according to claim 1 play monitoring platform, it is characterised in that:The background management system
Further comprise that service management unit, advertisement LED screen information unit, advertisement card image unit, advertising film play frequency statistics and look into
Ask unit, personal task statistical query unit;
The service management unit be used for inquire, increase newly, updating and deletion system in user information;
The advertisement LED screen information unit is used to inquire, increase newly, update and delete the essential information of the LED screen of display advertisement;
The advertisement card image unit is used to inquire, increase newly, update and delete the essential information of advertising film;
The advertising film plays frequency statistics query unit for the querying condition according to user, shows corresponding query result simultaneously
Generate chart;
The personal task statistical query unit shoots the workload of personnel for counting on the spot.
3. a kind of LED advertisements according to claim 2 play monitoring platform, it is characterised in that:The user information includes
Two kinds of users correspond to two kinds of permissions respectively, and one kind is administrator, such user can enter background management system;Another kind is
Ordinary user, such user are only capable of entering mobile phone client module, and its ID is generated by administrator, and ordinary user is without weight update
Its ID.
4. a kind of LED advertisements according to claim 3 play monitoring platform, it is characterised in that:The ID of the ordinary user
In include to distinguish the symbol logo of different cities different zones.
5. a kind of LED advertisements according to claim 2 play monitoring platform, it is characterised in that:The LED screen essential information
Including city where LED screen, district, street, doorplate better address, LED screen owner's information, LED screen ID and daily LED are spread its tail
Duration.
6. a kind of LED advertisements according to claim 2 play monitoring platform, it is characterised in that:The advertising film is believed substantially
It ceases and includes making manufacturer, the classification of ad content and advertising film ID in advertising film, wherein advertising film ID is according in manufacturer, advertisement
Hold classification and generating random number.
7. a kind of LED advertisements according to claim 1 play monitoring platform, it is characterised in that:The cell-phone customer terminal mould
Block further comprises logging in unit, setting unit, scanning element, scans record list cell, when day entry list cell;
The login unit is then shown if the verification passes for being verified to account number input by user and password using main boundary
Face;Otherwise, its account number and Password Input mistake are informed, refuses it into system;
The setting unit is used to set the position of the current LED advertisement screen to be scanned;
The scanning element is used to open the camera of mobile phone, scans the Quick Response Code in advertising film, obtain it includes it is wide
The unique ID of piece is accused, while records current point in time;
The scanning record list cell is used for after scanning the two-dimensional code successfully, and scanning record is shown, and use with tabular form
Family can delete the data for accepting as unavoidable invalid, and being disposed directly can upload or be stored in mobile phone;
The time for being used to show the advertisement LED screen position and shooting of same day shooting with tabular form when day entry list cell
Point and mark the data item uploaded.
8. a kind of LED advertisements according to claim 7 play monitoring platform, it is characterised in that:The setting unit can be with
City or region according to belonging to the account that active user logs in are filtered LED advertisement screen, only show the city or region
In LED advertisement screen selected for user, and each advertisement screen is also accompanied with the picture of the LED advertisement screen, convenient for selection
When refer to.
9. a kind of LED advertisements according to claim 1 play monitoring platform, it is characterised in that:The database is further
Including storage unit, which is used to need the data information preserved in storage platform, including LED screen information, advertisement letter
Breath, user information, advertisement play frequency information, and advertisement plays scanning information.
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CN105956889A (en) * | 2016-06-07 | 2016-09-21 | 乐视控股(北京)有限公司 | Advertisement monitoring method, device and system |
CN106504013A (en) * | 2016-09-28 | 2017-03-15 | 乐视控股(北京)有限公司 | A kind of monitoring of the advertisement device, system and method |
CN109165909B (en) * | 2018-07-20 | 2022-03-29 | 山东星宏电讯有限责任公司 | Advertising screen management system |
CN110223627A (en) * | 2019-05-17 | 2019-09-10 | 海纳巨彩(深圳)实业科技有限公司 | A kind of LED outdoor energy-saving screen control system based on big data |
CN112863327B (en) * | 2021-02-17 | 2023-02-28 | 上海沐朝科技有限公司 | Sign board screen projection method and system based on code scanning technology |
CN113219883A (en) * | 2021-05-24 | 2021-08-06 | 广州穿越千机创新科技有限公司 | Method, device and system for centralized monitoring of content of outdoor LED light curtain wall |
CN114119776B (en) * | 2022-01-26 | 2022-06-21 | 江西省大气探测技术中心 | Urban waterlogging point management method, system, storage medium and equipment |
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