CN107656957A - Promotional content method for pushing, device, system and storage medium - Google Patents
Promotional content method for pushing, device, system and storage medium Download PDFInfo
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- CN107656957A CN107656957A CN201710329215.1A CN201710329215A CN107656957A CN 107656957 A CN107656957 A CN 107656957A CN 201710329215 A CN201710329215 A CN 201710329215A CN 107656957 A CN107656957 A CN 107656957A
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- China
- Prior art keywords
- landing page
- promotional content
- page
- data
- chained address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
This application discloses a kind of promotional content method for pushing, device, system and storage medium, methods described includes：Promotional content, which is sent, to promotional content release platform obtains request；The information that the promotional content release platform obtains the promotional content material that request returns according to the promotional content is received, wherein, the information of the promotional content material includes the chained address of landing page；According to the promotional content of chained address of the information of the promotional content material displaying comprising the landing page；The data of landing page corresponding to the chained address for the landing page that the promotional content release platform is sent are received, by the data buffer storage of the landing page received in local；In response to the operation for the chained address that page is landed described in the promotional content to being shown, the data of the landing page of local cache are read, and page is landed according to the data display of the landing page read.
Description
Technical field
The application is related to Internet technical field, more particularly to a kind of promotional content method for pushing, device, system and storage
Medium.
Background technology
With the development of Internet technology, increasing data (including：Text, picture, audio, video etc.) it can pass through
Internet is pushed to various users, and push mode used is also more and more diversified, and landing page is one of which push mode, its
In, landing page refers to that visitor sees that some that you send has the specific marketing activity of clear and definite theme elsewhere --- it is logical
Information of Email, social media or ad distribution etc. is crossed, first page being linked to after click on your website.Land page
The access experience of a kind of " target is super clear and definite " is provided for visitor：By the way that a specific webpage is presented, one is pointed out for them
Continue to deepen the relation with your website in clear and definite path.
The content of the invention
This application provides a kind of promotional content method for pushing, applied to applications client, this method includes：Into popularization
Hold release platform and send promotional content acquisition request；Receiving the promotional content release platform please according to promotional content acquisition
The information of the promotional content material of return is sought, wherein, the information of the promotional content material includes the chained address of landing page；Root
According to the promotional content of chained address of the information displaying of the promotional content material comprising the landing page；Receive in the popularization
Hold the data of landing page corresponding to the chained address for the landing page that release platform is sent, by the landing page received
Data buffer storage is in local；In response to the operation for the chained address that page is landed described in the promotional content to being shown, read local
The data of the landing page of caching, and land page according to the data display of the landing page read.
Present invention also provides a kind of promotional content method for pushing, applied to promotional content release platform, this method includes：
Receive the chained address of promotional content material and landing page that popularization side's client uploads；The popularization sent according to applications client
Content acquisition request, it is determined that promotional content material to be pushed, and the information of the identified promotional content material is sent
To the applications client, wherein, the information of the promotional content material includes the chained address of landing page so that the application
Client includes the promotional content of the chained address for landing page according to the displaying of the information of the promotional content material；According to institute
The chained address for stating landing page obtains the data of the landing page from Website server；The data of the landing page are sent to institute
Applications client is stated, so that applications client is buffered in local, and in response to described in the promotional content for being shown
The operation of the chained address of page is landed, the landing page is shown according to from the landing page data locally read.
Present invention also provides a kind of promotional content pusher, the device includes：Sending module, launched to promotional content
Platform sends promotional content and obtains request；Receiving module, receive the promotional content release platform and obtained according to the promotional content
The information of the promotional content material of request return is taken, wherein, the information of the promotional content material includes the chain ground connection of landing page
Location；And the data of landing page corresponding to the chained address for the landing page that the promotional content release platform is sent are received, will
The data buffer storage of the landing page received is in local；Display module, shown and wrapped according to the information of the promotional content material
The promotional content of chained address containing the landing page；And in response to landing the link of page described in the promotional content to being shown
The operation of address, the data of the landing page of local cache are read, and according to the data display of the landing page read
The landing page.
Present invention also provides a kind of promotional content pusher, the device includes：Receiving module, receive popularization side client
Hold the chained address of the promotional content material uploaded and landing page；Sending module, the promotional content sent according to applications client
Request is obtained, it is determined that promotional content material to be pushed, and the information of the identified promotional content material is sent to institute
Applications client is stated, wherein, the information of the promotional content material includes the chained address of landing page so that the application client
End includes the promotional content of the chained address for landing page according to the displaying of the information of the promotional content material；And by it is described fall
The data of ground page are sent to the applications client, so that applications client is buffered in local, and in response to for being opened up
The operation of the chained address of page is landed described in the promotional content shown, institute is shown according to from the landing page data locally read
State landing page；Acquisition module, the data of the landing page are obtained from Website server according to the chained address of the landing page.
Present invention also provides a kind of promotional content supplying system, the system includes：Applications client, promotional content are launched
Platform and popularization side's client, wherein, the promotional content release platform is received in the popularization that popularization side's client uploads
Hold material and land the chained address of page；The applications client sends promotional content to the promotional content release platform and obtained
Request；The promotional content release platform further obtains request according to the promotional content and determines promotional content element to be pushed
Material, and the information of the identified promotional content material is sent to the applications client, wherein, the promotional content element
The information of material includes the chained address of landing page；The applications client is further according to the information exhibition of the promotional content material
Show the promotional content of the chained address comprising the landing page；The promotional content release platform is further according to the landing page
Chained address from Website server obtain it is described landing page data；The data of the landing page are sent to the application visitor
Family end；The applications client further receives the chained address pair for the landing page that the promotional content release platform is sent
The data for the landing page answered, by the data buffer storage of the landing page received in local；In response in the popularization to being shown
The operation of the chained address of page is landed described in appearance, read the data of the landing page of local cache, and according to being read
Page is landed described in the data display of the landing page.
Present invention also provides a kind of computer-readable recording medium, computer-readable instruction is stored with, can be made at least
One computing device above method.
Using above-mentioned technical proposal, the landing page of its caching can be rapidly shown, improves the displaying of applications client
Effect.
Brief description of the drawings
It is required in being described below to example to use in order to illustrate more clearly of the technical scheme in present application example
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some examples of the application, for this area
For those of ordinary skill, without having to pay creative labor, it can also be obtained according to these accompanying drawings other attached
Figure.
Fig. 1 is a kind of system architecture schematic diagram that the application is related to；
Fig. 2 is the method flow diagram of the example of the application one；
Fig. 3 is a kind of user interface schematic diagram that the application is related to；
Fig. 4 is another user interface schematic diagram that the application is related to；
Fig. 5 is another user interface schematic diagram that the application is related to；
Fig. 6 is the method flow diagram of another example of the application；
Fig. 7 is the interacting message figure of the application promotional content method for pushing；
Fig. 8 is the structure drawing of device of the example of the application one；
Fig. 9 is the structure drawing of device of another example of the application；And
Figure 10 is the equipment structure chart of the example of the application one.
Embodiment
Below in conjunction with the accompanying drawing in present application example, the technical scheme in present application example is carried out clearly and completely
Description, it is clear that described example is only a part of example of the application, rather than whole examples.Based on the reality in the application
Example, the every other example that those of ordinary skill in the art are obtained under the premise of creative work is not made, belong to this
Apply for the scope of protection.
Present applicant proposes a kind of promotional content method for pushing, this method can be applied in the system architecture shown in Fig. 1.Such as
Shown in Fig. 1, the system architecture includes：Applications client 101, application server 102, promotional content release platform 103, website clothes
Business device 104 and popularization side's client 105, these entities are communicated by internet 106.
The data of one application program (app) are uploaded to Website server 104 by popularization side by the side's of popularization client 105,
Wherein, the software program package of the data of the app including the app, details description etc., Website server 104 is according to the number of the app
The download details page (landing page) of the application program is introduced according to generation, and by the chained address (i.e. URL) of the landing page
Return to popularization side's client 105.After this download details page issue, user also may have access to what Website server 104 provided
The download details page of the application program is made comments, and so, app data just further comprise comment content.
By the side's of popularization client 105, popularization side is needed promotional content material promote, relevant with above-mentioned app
Promotional content release platform 103 is uploaded to, wherein, the promotional content material may include：Text, picture, and/or video, also
Include the URL of the landing page.
User accesses application server 102 using applications client 101 (such as video APP), such as：Browsing pages or sight
Online Video etc. is seen, application server 102 can be to provide the Website server of various Internet services, such as：Portal website
The server of server, offer Online Video/audio broadcasting service, server of social platform etc..When a user is just using
It is used to realize when applications client 101 accesses media content (such as video) in application server 102, in applications client 101
The software development kit (SDK) of promotional content (such as advertisement) push, such as advertisement SDK, send and promote to promotional content release platform 103
Content push asks (such as advertisement exposure request), and the promotional content push request carries user's mark, and promotional content is launched flat
The menu that the user profile that platform 103 carries according to the request carries out promotional content, which is handled and selected, is prepared as user exposure
Order, the information of the order is carried in promotional content pushes response (such as advertisement exposure response) and sent it to using visitor
Family end 101.Wherein, the information of the order may include the URL of ad material and land the URL of page.Here, some promotional contents
It is the chained address for just not including landing page in the information of its corresponding promotional content order without landing page, and the application
Primarily directed to this promotional content with landing page.
In some instances, while applications client 101 shows the promotional content, in response to the popularization to being shown
The operation of the chained address of page is landed described in content, the data acquisition that landing page is initiated to promotional content release platform 103 please
Ask, the chained address for obtaining request and carrying the landing page, promotional content release platform 103 is according to the chain for landing page
The data that location obtains landing page from Website server 104 are grounded, and the data of the landing page are sent to applications client 101
To be shown the landing page.
But the problem of there may be in examples detailed above, is, the company of promotional content release platform 103 and Website server 104
Connect unstable, it is necessary to repeatedly attempt ability successful connection, so that the acquisition overlong time of the data of landing page, extends use
The time of the data of the landing page to be loaded such as family so that user is easy to abandon above-mentioned loading and download program, and this is with landing page
The purpose of itself --- publicized, market and disagree, therefore, the application proposes another example, in this example, application
While client 101 shows the promotional content, promotional content release platform 103 connects (can be repeatedly) Website server 104,
According to it is described landing page address from Website server 104 obtain landing page data, and by it is described landing page data send to
Applications client 101 is to be cached.During the displaying of the promotional content, in response to institute in the promotional content to being shown
The operation of the chained address of landing page is stated, applications client 101 directly shows the landing page.
When above-mentioned promotional content is advertisement, the system architecture shown in Fig. 1 is the system architecture of push Internet advertising, its
In, promotional content release platform 103 can be advertisement launching platform, and popularization can think advertiser, and push request can be wide
Exposure request (impression) is accused, push of the advertisement each time to applications client 101 is referred to alternatively as an advertisement exposure.
In one example, the promotional content method for pushing that the application proposes can be applied to applications client 101, such as Fig. 2 institutes
Show, comprise the following steps：
Step 201：Promotional content, which is sent, to promotional content release platform obtains request.
Here, user opens a certain page of applications client 101, wherein, the page includes the promotional content, such as beats
The social circle of wechat application is opened, information flow video ads are wherein had in social circle good friend dynamic, or opens a certain application visitor
Family end 101, as video app carries out viewing Online Video, the collection of drama contained in the video in bumper advertisements, or video app is broadcast
Certain time etc. is put into, the software for realizing promotional content (such as advertisement) push is used in said circumstances, in applications client 101
Kit (SDK), such as advertisement SDK, it can send promotional content to promotional content release platform 103 and obtain request.
Step 202：The promotional content release platform is received to be obtained according to the promotional content in the popularization of request return
Hold the information of material, wherein, the information of the promotional content material includes the chained address of landing page.
Wherein, the promotional content material may include：Word, picture, the chained address (URL) of picture/video.
Step 203：According to the popularization of chained address of the information of the promotional content material displaying comprising the landing page
Content.
Here, the chained address for picture/video that applications client 101 can contain according to the promotional content material package from
Picture/the video is obtained in the server of picture/video described in respective stored, and shows the picture/video.Pushed away because described in
The information of wide content material includes the chained address of landing page, and the promotional content is in displaying, the chain ground connection of the landing page
It can be clicked on from anywhere in promotional content display area by user location.
In some instances, institute of the applications client 101 in chained address of the first page displaying comprising the landing page
Promotional content is stated, wherein, the displaying landing page includes：Second page is switched to from the first page, and described
The landing page is shown in second page.
For example, the first page is as shown in figure 3, video app shows that video app is first in response to the clicking operation of user
Page, illustrates a plurality of video and an ad content 301 in the homepage, and ad content 301 is built-in in list of videos,
Visually the sensation ad content 301 to user will not bring influence as a video to the video-see of user.This
Kind advertisement is also referred to as video stream advertisement.Wherein, in the display area 301 of ad content, with can be clicked on per family.
Fig. 3 is illustrated that the partial content of a Games Software (war as lost corpse), the contents of the section exhibition in the form of animation, video etc.
Show, and the chained address of landing page is carried in the contents of the section, by the displaying of the contents of the section, to attract user to the portion
The display area 301 of point content is clicked on, that is, clicks on the chained address of landing page, and video app responds the clicking operation, will schemed
The page (i.e. second page) shown in page layout switch to Fig. 4 shown in 3, that is, introduce the details page of the application program.
User can be made further by the application program details page shown in Fig. 4 to the application program (war as lost corpse)
Understand, such as click on control 401 (such as page-tag) can be to the application program use, displaying further appreciate that, click on
Control 402 will be seen that use gains in depth of comprehension of the other users to the application program, by above-mentioned many understandings, so as to determine to be
It is no to download the application program, wherein, user can click on control 403 (such as button) and go download to obtain the application program, so as to
Improve the conversion ratio of above-mentioned ad content.Step 204：Receive the chain for the landing page that the promotional content release platform is sent
The data of landing page corresponding to location are grounded, by the data buffer storage of the landing page received in local.
Here, during displaying, applications client 101 receives promotional content release platform 103 and sent the promotional content
The landing page chained address corresponding to landing page data (i.e. the page data of application program details page), and will reception
The data buffer storage of the landing page arrived is in local, so that any moment shown in the promotional content, applications client 101
In response to the operation for the chained address that page is landed described in the promotional content to being shown, the landing page of its caching can be shown.
Applications client 101 can be by the data buffer storage of the landing page in its internal memory, in order in response to user's
Operation is again tapped on, shows the landing page at any time.The mode of the data of this pre-loaded landing page, especially suitable for
The chained address of promotional content material package page containing landing, and the promotional content release platform 103 and the website service
Device 104 connects unstable situation.
For example, some app data are uploaded to App Store (App Store by advertiser by advertisement primary client
(an iTunes Store part), it is the service software for iPhone, iPod Touch, iPad and Mac, it is allowed to user
From iTunes Store or Mac App Store website browsing and to download some be iPhone software development kits (SDK) or Mac
SDK exploitation application program) for IOS systems user download, App Store according to above-mentioned app data generation introduce and
The details page of the app is downloaded, and the chained address of the app details page is returned into advertisement primary client.Pass through advertiser
Client, advertiser upload the relevant ad materials of above-mentioned app to advertisement launching platform, wherein, included in the ad material
The chained address (chained address for landing page) of the app details page.Due to advertisement launching platform and App Store connection
It is unstable so that the Connection Time of advertisement launching platform and App Store is long, or advertisement launching platform and App Store
The situation that does not connect occur, so result in the data acquisition request of advertisement launching platform response video app landing page
When, the data for landing page can not be returned into video app in time.In this application, advertisement launching platform shows institute in video app
When stating advertisement, App Store are connected, and the data for landing page are loaded and completed, while the data for landing page are sent to video
App is cached, and so that video app can click on the operation of the advertisement in response to user, shows the app details at any time
Page.This mode can effectively reduce the load time of above-mentioned advertisement, avoid user from abandoning downloading because of out of patience wait
Situation occur.
Step 205：In response to the operation for the chained address that page is landed described in the promotional content to being shown, read local
The data of the landing page of caching, and land page according to the data display of the landing page read.
In some instances, applications client 101 receives the link to landing page described in the promotional content that is shown
After the operation of address, judge whether the data of landing page corresponding to the chained address of the landing page are buffered in applications client
101 is local, if local cache has the data of the landing page, applications client 101 reads the landing page of local cache
Data, and land page according to the data display of the landing page read；If the local uncached landing page
During data, the data of the landing page are obtained from Website server according to the chained address of the landing page, and according to acquired
The landing page data display described in land page.
If for example, video app be cached with landing page data, video app in promotional content shown in displaying, in response to
The clicking operation of user, can be rapidly detailed by the application program (war as lost corpse) shown in the page layout switch to Fig. 4 shown in Fig. 3
Feelings page, so that user understands the application program and downloaded, without occurring white screen or the application during switching
Program details page can not load successful situation.
In some instances, institute of the applications client 101 in chained address of the first page displaying comprising the landing page
Promotional content is stated, wherein, the displaying landing page includes：The landing is shown in the designated area of the first page
Page.
For example, as shown in figure 5, the video app is also possible that the promotional content and the application program details page
Shown in the same page, the promotional content display area 501 is in the top of the page, the application program details page displaying
Region 502 is in the bottom of the page, and this can be by increasing by a floating layer to realize in the page of displaying promotional content, floating layer content
For application program details page, and the bottom of the floating layer covering displaying promotional content page is (i.e. under promotional content display area 501
Portion), (non-played in full screen advertisement, if played in full screen advertisement, use foregoing switching when playing advertisement such as mobile phone portrait layout
Mode show that the first page as shown in by Fig. 3 switches to the mode of the second page shown in Fig. 4), advertisement play the page with
Show that the floating layer of application program details page with displaying is shielded, using this kind of mode, can allow user to continue to push away described in viewing
Wide content, while the application program details page is also will appreciate that, video app bandwagon effect is improved, so as to improve the body of user
Test effect.
In some instances, at the end of the promotional content displaying of the chained address comprising the landing page, release
It is buffered in the data of the local landing page.
In some instances, do not terminate when the promotional content of the chained address comprising the landing page is shown, close
During the second page, retain the data for being buffered in the local landing page.
For example, at the end of advertisement plays not, that is, after turning off landing page as shown in Figure 4, the data of the landing page are still
It is buffered in video app, to respond once more to the operation of user, shows the landing page.
Pass through above-mentioned technical proposal, applications client 101 are launched while the promotional content is shown from promotional content
Platform 103 receives and caches the data of the landing page, so as to during the promotional content is shown, whenever respond
In the clicking operation of user, the landing page of its caching is rapidly shown, reduces the data loading that user waits the landing page
Time, while also prevent it is described landing page data can not load successful situation, improve applications client 101 and show
The fluency of effect, so as to improve the experience effect of user.
In some instances, the application also proposes a kind of promotional content method for pushing, applied to promotional content release platform
103, as shown in fig. 6, this method comprises the following steps：
Step 601：Receive the chained address of promotional content material and landing page that popularization side's client uploads.
In some instances, after the promotional content material is received, landing page is accessed according to landing page address, to institute
State promotional content material and landing page is audited；When the promotional content material and landing page pass through examination ＆ verification, perform follow-up
Processing；When the promotional content material is not over examination ＆ verification, then to popularization side's client feedback auditing result or logical
Know that popularization side's client uploads promotional content material again.
For example, promotional content release platform 103 is examined the form of the promotional content material and landing page, content
Core, if the promotional content material meets the requirements, then promotional content release platform 103 is protected to the promotional content material
Deposit；And undesirable promotional content material or landing page, then it can not pass through examination ＆ verification, now, promotional content release platform 103
It is able to can be selected again to popularization side's client feedback auditing result or notice popularization side's client, the side's of popularization client
Again the promotional content material is uploaded.
Step 602：The promotional content sent according to applications client obtains request, it is determined that promotional content element to be pushed
Material, and the information of the identified promotional content material is sent to the applications client, wherein, the promotional content element
The information of material includes the chained address of landing page so that the applications client is shown according to the information of the promotional content material
The promotional content of chained address comprising the landing page.
Specifically, the user profile that the promotional content release platform obtains request carrying according to the promotional content is carried out
The menu of promotional content handles and selected the promotional content order for being prepared as user exposure, by the letter of the promotional content order
Breath carries in promotional content push response and sends it to applications client.Wherein, the information of the order may include advertisement
The chained address (URL) of material and the chained address (URL) for landing page.
Step 603：The data of the landing page are obtained from Website server according to the chained address of the landing page.
In some instances, when applications client starts to show the promotional content material, or open in applications client
Begin after showing the promotional content material scheduled time, whether the promotional content release platform judges the Website server
Belong to book server set, wherein, the book server collection is combined into the website service that the connection safeguarded in advance easily fails
The set of device.When the Website server belongs to book server set, the promotional content release platform connects the net
Site server, the data of the landing page are obtained from Website server according to the chained address of the landing page；When the website
When server is not belonging to the book server set, the promotional content release platform is sent in response to the applications client
Landing page data obtain request, according to it is described landing page chained address from Website server obtain it is described landing page number
According to, and the data of the landing page are sent to the applications client, so that the applications client is according to the landing page
Page is landed described in data display.
Here, can be adopted when the promotional content release platform connects the Website server for the data for providing the landing page
With retry mechanism, i.e., it can be again coupled to when connection failure, so, advertisement launching platform, which may pass through, repeatedly to be attempted just with carrying
Connection is established for the Website server of the landing page page data, so as to get the data of the landing page.Provided that this falls
The Website server of ground page is not belonging to the predetermined website server, then now the promotional content release platform is not performed and carried
For the connection of the Website server of the data of the landing page.
In some instances, the URL of the Website server is included in the URL of the landing page, the promotional content is thrown
Platform is laid flat according to the URL of landing page and judges whether the Website server belongs to the book server set.The popularization
Content release platform is provided the URL of the Website server of the landing page according to the URL of landing page, by the Website server
URL is matched with the URL of predetermined website server, if in the URL of the Website server and the book server set
The URL of any Website server when matching, determine that the Website server belongs to the book server set；It is if described
When the URL of Website server and all Website servers in the book server set URL are mismatched, it is determined that described
Website server is not belonging to book server set.
Step 604：The data of the landing page are sent to the applications client, so that applications client is cached
In local, and the operation of the chained address in response to landing page described in the promotional content for being shown, according to from local reading
The landing page data taken shows the landing page.
Below by taking advertisement pushing as an example, the loading of the application promotional content and the method pushed are described in detail.Fig. 7 shows this
The interacting message figure of an advertisement pushing example provided is provided.In this example, advertisement launching platform corresponds to popularization above
Content release platform, video app correspond to applications client above, and video server corresponds to application server above,
By taking the exclusive application software shop of apple products (App Store) website as an example, advertisement primary client corresponds to above push away for website
Wide square client, the App Store in Fig. 7 refer to corresponding Website server or website platform.
As shown in fig. 7, advertisement pushing process comprises the following steps：
Step 701：Advertiser by advertisement primary client upload an app data to App Store, wherein, the app
Data including the app software program package and details description etc., App Store are generated under the app according to the data of the app
Details page (landing page) is carried, and the chained address (i.e. URL) of the landing page is back to the advertisement primary client.
For example, as shown in figure 4, advertiser is game developer, app is a game installation procedure, and advertiser is for general
This app extends to the user of IOS systems, and the data of the app are uploaded into App Store by advertisement primary client, wherein,
Above-mentioned app data include the software program package of this game and introduce details page of this game etc., and App Store are according to upper
The data for stating app generate the download details page (landing page) of the app, and the landing page is as shown in Figure 4.
Step 702：Advertiser uploads ad material to the advertisement putting relevant with above-mentioned app by advertisement primary client and put down
Platform, wherein, the URL for landing page is carried in ad material.
Step 703：User accesses video server by video app and watches video, while the advertisement SDK in video app
Advertisement pushing request (such as advertisement exposure request) is sent to advertisement launching platform.
Step 704：The menu that the user profile that advertisement launching platform asks to carry according to advertisement pushing carries out advertisement is handled
And the publicity orders for being prepared as user exposure are selected, the information of the publicity orders is carried in advertisement pushing response (as extensively
Accuse exposure response) in and send it to video app.Wherein, the information of the publicity orders may include the chain ground connection of ad material
Location (URL) and the chained address for landing page.Here, some advertisements are without landing page, the letter of its corresponding publicity orders
Just do not include the chained address of landing page in breath, and the application is primarily directed to this advertisement with landing page.
Step 705：With step 704 it is parallel or after step 704 starts to perform the predetermined time, advertisement putting is put down
Platform judges whether APP Store belong to the book server set that the advertisement launching platform is safeguarded in advance according to the URL of landing page.
Wherein, the URL for the Website server that the landing page is provided, such as the URL of landing page prefix are included in the URL of the landing page
Part is the URL of Website server, so, with URL and each Website server in book server set of landing page
URL, which is matched, just can determine that whether the website service area for providing the landing page is one of predetermined Website server.It is described pre-
Determine the set that server set is combined into the Website server that the connection safeguarded in advance easily fails.If APP Store belong to described
Book server set, then the advertisement launching platform connection App Store, obtain according to the chained address of above-mentioned landing page and are somebody's turn to do
The data of app details pages.Here, retry mechanism can be used when advertisement launching platform connects App Store, i.e., when connection is lost
It can be again coupled to when losing, so, advertisement launching platform, which may pass through, repeatedly to be attempted just to establish with App Store to connect, so as to
Get the data of the app details pages.If APP Store are not belonging to the book server set, now the advertisement
Release platform does not perform (does not perform step 705~step 706), the advertisement launching platform is held with APP Store connection
The normal operating process of row, i.e., the operation of the chained address of the landing page is clicked in response to user in video app, to described wide
After the acquisition request for accusing the data that release platform sends the app details page, the advertisement launching platform performs and APP Store
Connection, the data of the app details page are obtained from APP Store, and the data of the app details page are sent to described regard
After frequency app, video app receive the data of the app details page, the app details page is shown.
Step 706：The data of the app details pages are sent to video app and cached by advertisement launching platform, so as to video
The app details pages are carried in internal memory by app.
Step 707：When video app receives the information of publicity orders in step 704, it is grounded according to the chain of ad material
Location can pull ad material and using the ad material displaying advertisement page pulled, comprising above-mentioned in this advertisement page
Land the chained address of page.The operation of the chained address of the landing page is clicked in response to user, video app is read from internal memory
The data of the app details pages simultaneously directly show the app details pages.
The method provided based on examples detailed above, the application also proposed a kind of promotional content pusher 800, such as Fig. 8 institutes
Show, the device 800 includes：
Sending module 801, send promotional content to promotional content release platform and obtain request.
Receiving module 802, receive the promotional content release platform and pushing away for request return is obtained according to the promotional content
The information of wide content material, wherein, the information of the promotional content material includes the chained address of landing page；And pushed away described in receiving
The data of landing page, the landing that will be received corresponding to the chained address for the landing page that wide content release platform is sent
The data buffer storage of page is in local.
Display module 803, according to chained address of the information of the promotional content material displaying comprising the landing page
Promotional content；And the operation of the chained address in response to landing page described in the promotional content to being shown, read local cache
The landing page data, and land page according to the data display of the landing page read.
In some instances, when local cache has the data of the landing page, the display module 803 reads local slow
The data for the landing page deposited, and land page according to the data display of the landing page read；Do not delay when locally
When depositing the data of the landing page, the display module 803 obtains according to the chained address of the landing page from Website server
The data of the landing page, and land page according to the data display of the acquired landing page.
In some instances, described device 800 further comprises：Release module 804, when the link for including the landing page
At the end of the promotional content displaying of address, release is buffered in the data of the local landing page.
In some instances, the application also proposed a kind of promotional content pusher 900, as shown in figure 9, the device
900 include：
Receiving module 901, receive the chained address of promotional content material and landing page that popularization side's client uploads.
Sending module 902, the promotional content sent according to applications client obtains request, it is determined that promotional content to be pushed
Material, and the information of the identified promotional content material is sent to the applications client, wherein, the promotional content
The information of material includes the chained address of landing page so that the applications client is according to the information exhibition of the promotional content material
Show the promotional content of the chained address comprising the landing page；And the data of the landing page are sent to the application client
End, so that applications client is buffered in local, and in response to landing the chain of page described in the promotional content for being shown
The operation of location is grounded, the landing page is shown according to from the landing page data locally read.
Acquisition module 903, the data of the landing page are obtained from Website server according to the chained address of the landing page.
In some instances, when the Website server belongs to predetermined website server set, the acquisition module 903
The data of the landing page are obtained from Website server according to the chained address of the landing page, wherein, the book server
Collection is combined into the set for the Website server that the connection safeguarded in advance easily fails；When the Website server is not belonging to described make a reservation for
During server set, request, the basis of acquisition module 903 are obtained in response to the landing page data that the applications client is sent
It is described landing page chained address from Website server obtain it is described landing page data, the sending module 902 by it is described fall
The data of ground page are sent to the applications client, so that the applications client falls according to the landing page data displaying
Ground page.
In addition, present invention also provides a kind of promotional content supplying system, the system includes：In applications client, popularization
Hold release platform and popularization side's client, wherein,
The promotional content release platform receives the promotional content material and landing page that popularization side's client uploads
Chained address；
The applications client sends promotional content to the promotional content release platform and obtains request；
The promotional content release platform further obtains request according to the promotional content and determined in popularization to be pushed
Hold material, and the information of the identified promotional content material is sent to the applications client, wherein, in the popularization
Hold the chained address that the information of material includes landing page；
The applications client further includes the chain of the landing page according to the displaying of the information of the promotional content material
It is grounded the promotional content of location；
The promotional content release platform further obtains institute according to the chained address of the landing page from Website server
State the data of landing page；The data of the landing page are sent to the applications client；
The applications client further receives the chain ground connection for the landing page that the promotional content release platform is sent
The data of landing page corresponding to location, by the data buffer storage of the landing page received in local；In response to being pushed away to what is shown
The operation of the chained address of page is landed described in wide content, reads the data of the landing page of local cache, and according to being read
Page is landed described in the data display of the landing page taken.
The specific implementation principle of above-mentioned each functions of modules has been described above, repeats no more here.
In addition, the method and apparatus and wherein each module in each example of the application can be integrated in a processing
In unit or modules are individually physically present, can also two or more devices or module be integrated in one
In unit.Above-mentioned integrated unit can both be realized in the form of hardware, and the form of SFU software functional unit can also be used real
It is existing.
In one example, said apparatus may operate at the various calculating that can carry out user profile processing based on internet and set
In standby, and it is carried in the memory of the computing device.
Figure 10 shows the composition structure chart of the computing device where promotional content pusher.As shown in Figure 10, the meter
Calculating equipment includes one or more processor (CPU) 1002, communication module 1004, memory 1006, user interface 1010, with
And for interconnecting the communication bus 1008 of these components.
Processor 1002 can be received and be sent data by communication module 1004 to realize network service and/or locally lead to
Letter.
User interface 1010 includes one or more output equipments 1012, and it includes one or more loudspeakers and/or one
Individual or multiple visual displays.User interface 1010 also includes one or more input equipments 1014, and it is included such as, key
Disk, mouse, voice command input block or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other are defeated
Enter button or control etc..
Memory 1006 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment, or other non-volatile solid-state memory devices.
Memory 1006 stores the executable instruction set of processor 1002, including：
Operating system 1016, including for handling various basic system services and journey for performing hardware dependent tasks
Sequence；
Using 1018, including for realizing the various programs of promotional content push, this program can realize above-mentioned each reality
Handling process in example, for example the device 900 shown in the data processing equipment 800 and/or Fig. 9 shown in Fig. 8 can be included.
In some instances, data processing equipment 800 may include each module 801~804 shown in Fig. 8, each module 801~
804 can be stored with machine-executable instruction.Processor 1002 is by performing in memory 1006 in each module 801~804
Machine-executable instruction, and then the function of above-mentioned each module 801~804 can be realized.
In some instances, promotional content pusher 900 may include each module 901~903 shown in Fig. 9, each module
901~903 can be stored with machine-executable instruction.Processor 1002 is by performing each module 901~903 in memory 1006
In machine-executable instruction, and then the function of above-mentioned each module 901~903 can be realized.
In addition, each example of the application can pass through the data processing journey by data processing equipment such as computer execution
Sequence is realized.Obviously, data processor constitutes the present invention.In addition, at the data being generally stored inside in a storage medium
Reason program by program by directly reading out storage medium or by installing or copying to depositing for data processing equipment by program
Store up in equipment (such as hard disk and/or internal memory) and perform.Therefore, such storage medium also constitutes the present invention.Storage medium can make
With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory
Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore disclosed herein as well is a kind of non-volatile memory medium, wherein data processor is stored with, the data
Processing routine is used for any example for performing the application above method.
In addition, method and step described herein is with data processor except can be realized, can also by hardware Lai
Realize, for example, can be by gate, switch, application specific integrated circuit (ASIC), programmable logic controller (PLC) and embedding microcontroller etc.
To realize.Therefore this hardware that can realize herein described method can also form the application.
The preferred embodiments of the application are the foregoing is only, it is all in spirit herein not to limit the application
Within principle, any modification, equivalent substitution and improvements done etc., it should be included within the scope of the application protection.
Claims (15)
1. a kind of promotional content method for pushing, it is characterised in that this method includes：
Promotional content, which is sent, to promotional content release platform obtains request；
The information that the promotional content release platform obtains the promotional content material that request returns according to the promotional content is received,
Wherein, the information of the promotional content material includes the chained address of landing page；
According to the promotional content of chained address of the information of the promotional content material displaying comprising the landing page；
The data of landing page corresponding to the chained address for the landing page that the promotional content release platform is sent are received, will be connect
The data buffer storage of the landing page received is in local；
In response to the operation for the chained address that page is landed described in the promotional content to being shown, read local cache it is described fall
The data of ground page, and land page according to the data display of the landing page read.
2. according to the method for claim 1, wherein, when local cache there are the data of the landing page, read local slow
The data for the landing page deposited, and land page according to the data display of the landing page read；
Methods described further comprises：
When the data of the local uncached landing page, institute is obtained from Website server according to the chained address of the landing page
The data of landing page are stated, and page is landed according to the data display of the acquired landing page.
3. according to the method for claim 1, wherein, the institute of the chained address for landing page is included in first page displaying
State promotional content,
Wherein, the displaying landing page includes：Second page is switched to from the first page, and in the second page
The middle displaying landing page.
4. according to the method for claim 1, methods described further comprises：
At the end of the promotional content displaying of the chained address comprising the landing page, release be buffered in it is local it is described fall
The data of ground page.
5. the method according to claim 11, wherein, when the promotional content exhibition for the chained address for including the landing page
Show and do not terminate, when closing the second page, retain the data for being buffered in the local landing page.
6. a kind of promotional content method for pushing, it is characterised in that this method includes：
Receive the chained address of promotional content material and landing page that popularization side's client uploads；
The promotional content sent according to applications client obtains request, it is determined that promotional content material to be pushed, and will be determined
The information of the promotional content material send to the applications client, wherein, the information of the promotional content material includes
Land the chained address of page so that the applications client includes the landing according to the displaying of the information of the promotional content material
The promotional content of the chained address of page；
The data of the landing page are obtained from Website server according to the chained address of the landing page；
The data of the landing page are sent to the applications client, so that applications client is buffered in local, and rung
Ying Yu is for landing the operation of the chained address of page described in the promotional content that is shown, according to from the landing locally read
Page data shows the landing page.
7. the method according to claim 11, wherein, when the Website server belongs to book server set, according to
The chained address of the landing page obtains the data of the landing page from Website server, wherein, the book server set
The set of the Website server easily to fail for the connection safeguarded in advance；
Methods described further comprises：
When the Website server is not belonging to the book server set, in response to the landing of applications client transmission
Page data obtains request, obtains the data of the landing page from Website server according to the chained address of the landing page, and will
The data of the landing page are sent to the applications client, so that the applications client is shown according to the landing page data
The landing page.
8. according to the method for claim 7, wherein, the Website server is obtained according to the chained address of the landing page
Chained address,
When the chained address of the Website server and the chain of any Website server in the book server set are grounded
When location matches, determine that the Website server belongs to the book server set.
9. a kind of promotional content pusher, it is characterised in that the device includes：
Sending module, send promotional content to promotional content release platform and obtain request；
Receiving module, receive the promotional content element that the promotional content release platform obtains request return according to the promotional content
The information of material, wherein, the information of the promotional content material includes the chained address of landing page；And receive the promotional content and throw
The data of landing page corresponding to the chained address of the landing page of platform transmission are laid flat, by the data of the landing page received
It is buffered in local；
Display module, according in the popularization of chained address of the information of the promotional content material displaying comprising the landing page
Hold；And the operation of the chained address in response to landing page described in the promotional content to being shown, read the described of local cache
The data of page are landed, and page is landed according to the data display of the landing page read.
10. device according to claim 9, wherein, when local cache has the data of the landing page, the display module is read
The data of the landing page of local cache are taken, and page is landed according to the data display of the landing page read；
When the data of the local uncached landing page, the display module is according to the chained address of the landing page from website
Server obtains the data of the landing page, and lands page according to the data display of the acquired landing page.
11. device according to claim 9, described device further comprise：
Release module, at the end of the promotional content displaying of the chained address comprising the landing page, release is buffered in this
The data of the landing page on ground.
12. a kind of promotional content pusher, it is characterised in that the device includes：
Receiving module, receive the chained address of promotional content material and landing page that popularization side's client uploads；
Sending module, the promotional content sent according to applications client obtains request, it is determined that promotional content material to be pushed, and
The information of the identified promotional content material is sent to the applications client, wherein, the promotional content material
Information includes the chained address of landing page so that the applications client includes according to the displaying of the information of the promotional content material
The promotional content of the chained address of the landing page；And send the data of the landing page to the applications client, so that
Applications client is buffered in local, and in response to landing the chained address of page described in the promotional content for being shown
Operation, the landing page is shown according to from the landing page data locally read；
Acquisition module, the data of the landing page are obtained from Website server according to the chained address of the landing page.
13. device according to claim 12, wherein, when the Website server belongs to predetermined website server set
When, the acquisition module obtains the data of the landing page according to the chained address of the landing page from Website server, wherein,
The book server collection is combined into the set for the Website server that the connection safeguarded in advance easily fails；
When the Website server is not belonging to the book server set, in response to the landing of applications client transmission
Page data obtains request, and the acquisition module obtains the landing page according to the chained address of the landing page from Website server
Data, the sending module by it is described landing page data send to the applications client so that the applications client
The landing page is shown according to the landing page data.
14. a kind of promotional content supplying system, it is characterised in that the system includes：Applications client, promotional content release platform
With popularization side's client, wherein,
The promotional content release platform receives the link of promotional content material and landing page that popularization side's client uploads
Address；
The applications client sends promotional content to the promotional content release platform and obtains request；
The promotional content release platform further obtains request according to the promotional content and determines promotional content element to be pushed
Material, and the information of the identified promotional content material is sent to the applications client, wherein, the promotional content element
The information of material includes the chained address of landing page；
The applications client is further grounded according to chain of the information of the promotional content material displaying comprising the landing page
The promotional content of location；
The promotional content release platform falls described in further being obtained according to the chained address of the landing page from Website server
The data of ground page；The data of the landing page are sent to the applications client；
The applications client further receives the chained address pair for the landing page that the promotional content release platform is sent
The data for the landing page answered, by the data buffer storage of the landing page received in local；In response in the popularization to being shown
The operation of the chained address of page is landed described in appearance, read the data of the landing page of local cache, and according to being read
Page is landed described in the data display of the landing page.
15. a kind of computer-readable recording medium, it is characterised in that be stored with computer-readable instruction, can make at least one
Method of the computing device as described in any one of claim 1 to 8.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710329215.1A CN107656957B (en) | 2017-05-11 | 2017-05-11 | Promotion content pushing method, device and system and storage medium |
| PCT/CN2018/086018 WO2018205925A1 (en) | 2017-05-11 | 2018-05-08 | Promoted content processing method, apparatus and system, and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710329215.1A CN107656957B (en) | 2017-05-11 | 2017-05-11 | Promotion content pushing method, device and system and storage medium |
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| Publication Number | Publication Date |
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| CN107656957A true CN107656957A (en) | 2018-02-02 |
| CN107656957B CN107656957B (en) | 2020-01-17 |
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| WO (1) | WO2018205925A1 (en) |
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| CN113535435A (en) * | 2021-07-22 | 2021-10-22 | 北京三快在线科技有限公司 | Page data processing method and device, computer equipment and storage medium |
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| CN107656957B (en) | 2020-01-17 |
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