CN112784184A - ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium - Google Patents
ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium Download PDFInfo
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- CN112784184A CN112784184A CN201911088049.6A CN201911088049A CN112784184A CN 112784184 A CN112784184 A CN 112784184A CN 201911088049 A CN201911088049 A CN 201911088049A CN 112784184 A CN112784184 A CN 112784184A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
Some embodiments of the present invention provide a method for dynamically generating advertisement landing pages based on ADX, including: receiving an advertisement request sent by a client, wherein the advertisement request carries a target advertisement identifier; acquiring advertisement material data corresponding to the target advertisement identification; generating a target material identifier corresponding to the advertisement material data; generating a target advertisement address according to a target template address of a preset landing page template and the target material identification, and issuing the target advertisement address to a client; receiving an access request carrying the target advertisement address sent by a client; acquiring the landing page template and the advertisement material data according to the received target advertisement address; and loading the advertisement material data through the landing page template to generate a target landing page. Some embodiments of the invention can be used for ADX server to automatically generate advertisement landing page.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement landing page dynamic generation method based on ADX, computer equipment and a storage medium.
Background
With the development of internet technology, internet advertisements have the advantages of being faster, more convenient and more flexible than the traditional four media, namely, advertisements distributed in newspapers, magazines, televisions, broadcasts and outdoor advertisements, and therefore, the internet advertisements have become one of the main approaches for advertisement distribution. The advertisement landing page is also called the target website page of the advertisement, and refers to the first webpage page that the user jumps to when clicking on a certain ad creative with a definite topic (e.g., text with hyperlink, icon, picture, and Uniform Resource Locator (URL), etc.). The ad landing page may be used to present ad guide information to the user, thereby evolving the user from a visitor to a potential target customer. The advertisement landing page is usually embedded in a video or a web page, and after a user clicks a related link, the interface of the advertisement landing page is displayed to the user.
The advertisement trading Platform (ADX) connects a Demand-Side Platform (DSP) serving an advertiser and a supplier Platform (Supply Side Platform, SSP) serving an advertisement owner, so that a buyer (advertiser in each industry) and a seller (advertisement slot owner, i.e., a Platform having media resources and traffic) of advertisement trading can trade fairly. The SSP packages the specific information of the advertisement space, such as the site to which the advertisement belongs, the lowest bid price and the attribute information of the click user obtained through analysis, and sends the information to each DSP through ADX, each DSP starts bidding on the advertisement display, and the bid winner can enable the advertisement to be displayed on the advertisement space and further enable the user to see the advertisement.
At present, an ADX server does not provide a landing page of an advertisement (such as a download advertisement) and needs to be provided by an advertiser, so that the advertisement putting period is prolonged, and the additional advertisement putting cost is increased; if the advertiser does not provide the landing page, when the user clicks the corresponding advertisement position, the corresponding installation package is directly returned for the user to download, so that the user cannot fully know the related advertisement information, and the user experience is reduced.
Disclosure of Invention
In order to solve the problem that an ADX server does not provide a download-type advertisement landing page in the prior art, the invention provides an ADX-based advertisement landing page dynamic generation method, which is used for generating a landing page of an advertisement by the ADX server.
In order to achieve the above object, the present invention provides an ADX-based advertisement landing page dynamic generation method, including:
receiving an advertisement request sent by a client, wherein the advertisement request carries a target advertisement identifier;
acquiring advertisement material data corresponding to the target advertisement identification;
generating a target material identifier corresponding to the advertisement material data;
generating a target advertisement address according to a target template address of a preset landing page template and the target material identification, and issuing the target advertisement address to a client;
receiving an access request carrying the target advertisement address sent by a client;
acquiring the landing page template and the advertisement material data according to the received target advertisement address;
and loading the advertisement material data through the landing page template to generate a target landing page.
In some embodiments of the present invention, the acquiring advertisement material data corresponding to the target advertisement identifier includes:
and acquiring an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the target advertisement identification to serve as the advertisement material data.
In some embodiments of the present invention, the obtaining of the installation package uniform resource locator, the installation package data, and the advertisement creative data corresponding to the target advertisement identifier includes:
acquiring an installation package uniform resource locator and advertisement creative data corresponding to the target advertisement identification;
downloading a corresponding installation package according to the installation package uniform resource locator;
and analyzing the installation package to obtain the installation package data.
In some embodiments of the present invention, the obtaining the installation package uniform resource locator and the advertisement creative data corresponding to the target advertisement identifier includes:
and acquiring the uniform resource locator of the installation package and advertisement creative data from a preset demand side platform server through a pre-configured application programming interface.
In some embodiments of the present invention, the obtaining an installation package uniform resource locator, installation package data, and advertisement creative data corresponding to the target advertisement identifier as the advertisement material data includes:
acquiring an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the target advertisement identification;
and splicing the installation package uniform resource locator, the installation package data and the advertisement creative data into the advertisement material data.
In some embodiments of the present invention, after generating the target material identifier corresponding to the advertisement material data, the method further includes: and caching the target material identification and the advertisement material data in a key-value pair mode.
In some embodiments of the present invention, the generating a target advertisement address according to a target template address of a preset landing page template and the target material identifier includes:
and splicing the target template address and the target material identification to generate the target advertisement address.
In some embodiments of the present invention, the obtaining the landing page template and the advertisement material data according to the target advertisement address includes:
analyzing to obtain the target template address and the target material identification according to the target advertisement address;
acquiring the landing page template according to the target template address;
and acquiring the advertisement material data according to the target material identification.
In order to achieve the above object, the present invention also provides a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the steps of the aforementioned method when executing the computer program.
In order to achieve the above object, the present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the aforementioned steps.
By adopting the technical scheme, the invention has the following beneficial effects:
the method comprises the steps of obtaining corresponding advertisement material data and generating corresponding target material identification after receiving an advertisement request sent by a client, generating a target advertisement address according to a preset target template address of a landing page template and the target material identification, issuing the target advertisement address to the client, obtaining the landing page template and the advertisement material data according to the received target advertisement address after receiving an access request carrying the target advertisement address sent by the client, and loading the advertisement material data through the landing page template so as to generate a target landing page. Therefore, after the method of the invention is adopted, the ADX server can automatically generate the landing page, and the landing page does not need to be developed for the self-owned advertisement by an advertiser, thereby shortening the advertisement putting period and reducing the additional advertisement putting cost. The automatically generated advertisement landing page enables the user to fully know the related advertisement information, and improves the user experience.
Drawings
FIG. 1 is a system architecture diagram of an advertisement trading system of the present invention;
FIG. 2 is a flowchart of an embodiment of a method for dynamically generating ADX-based landing pages for advertisements according to the present invention;
FIG. 3 is a schematic diagram of an embodiment of a method for dynamically generating ADX-based advertisement landing pages according to the present invention;
FIG. 4 is a block diagram of an embodiment of an ADX-based advertisement landing page dynamic generation apparatus according to the present invention;
FIG. 5 is an interface diagram of an application scenario of the ADX-based advertisement landing page dynamic generation method of the present invention;
FIG. 6 is an interface diagram of a landing page generated by the application scenario shown in FIG. 5 according to the method of the present invention;
FIG. 7 is a diagram of the hardware architecture of one embodiment of the computer apparatus of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure. As used in this disclosure and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
Fig. 1 is a schematic structural diagram of an advertisement transaction system, which includes an advertisement transaction platform ADX, a demand side platform DSP and a supply side platform SSP. The advertisement trading platform is connected with a plurality of demand party platforms and a plurality of supplier platforms, and an advertiser of the demand party platform and an advertisement flow owner of the supplier platform can carry out fair trading. The DSP provides services for advertisers in various industries, and the advertisers can set information such as target audiences, delivery areas, advertisement bids and the like of advertisements on the DSP platform. SSP is a platform that owns media resources and user traffic, such as: the SSP platform provides advertisement position information and hopes that each flow can achieve the maximum benefit. For advertisers, ADX collects data pertaining to targeted advertising customers, customizes targeting, bidding, and budgeting, and buys advertising resources that meet the needs at the right time.
For example, when a user interested in a game browses a site joining the SSP, the SSP site analyzes the user's attributes through the user's data reported at the user's local terminal, and recognizes that the user is interested in the game. And then, the SSP sends an advertisement space code containing advertisement space information to the ADX, the advertisement space code comprises the attribute, the advertisement space size, the lowest bid price and other information of the current access user, and the ADX sends bidding requests carrying the advertisement space information to the DSPs respectively. And each DSP bids the advertisement space, and the ADX determines that the advertisement showing opportunity of the advertisement space is obtained by the high bid person according to the bidding rank.
Example one
The embodiment provides a dynamic generation method of advertisement landing pages based on ADX, which is used for an ADX server to automatically generate landing pages for downloading advertisements, and as shown in fig. 2 and 3, the method includes the following steps:
s1, the ADX server receives an advertisement request sent by the client, and the advertisement request carries the target advertisement identification.
The client (or called user side) refers to a program corresponding to the server and providing local services for the client, and includes a Web client and an app client. In this embodiment, when the client is provided with an advertisement slot, once the client is started, an advertisement request carrying a target advertisement identifier is automatically sent to the ADX server to request that a corresponding download-type advertisement is displayed at the advertisement slot. It will be appreciated that the targeted ad identification carried is an identification of the ad placed by the winner of the bid for the ad slot.
S2, the ADX server obtains the advertisement material data corresponding to the target advertisement identification, and mainly obtains the installation package uniform resource locator, the installation package data and the advertisement creative data corresponding to the target advertisement identification as the advertisement material data.
The specific process of acquiring the installation package uniform resource locator, the installation package data and the advertisement creative data corresponding to the target advertisement identification is as follows:
first, an installation package Uniform Resource Locator (URL) and ad creative data corresponding to a target ad identification are obtained. Specifically, the installation package uniform resource locator and the advertisement creative data corresponding to the target advertisement identification are obtained from a Demand Side Platform (DSP) server through a preset API (application programming) interface. The advertising creative data can include, among other things, a title, text, and/or a picture.
And then, downloading the corresponding installation package according to the uniform resource locator of the installation package.
And finally, analyzing the installation package to obtain installation package data, wherein the installation package data can comprise the name, the version number, the icon and/or the occupied memory size of the corresponding application program. In this embodiment, the aapt tool may be used to parse the installation package.
Preferably, after acquiring the installation package uniform resource locator, the installation package data and the advertisement creative data corresponding to the target advertisement identifier, the ADX server splices the acquired installation package uniform resource locator, the installation package data and the advertisement creative data to obtain advertisement material data corresponding to the target advertisement identifier. Specifically, the acquired installation package uniform resource locator, the installation package data and the advertisement creative data are spliced into a character string in a JSON (javascript Object notification) format, and the character string in the JSON format is used as advertisement material data. In this embodiment, the purpose of splicing here is to splice only one advertisement code in the subsequently generated target advertisement link address, and it is not necessary to splice the target advertisement link address after generating a corresponding code for each piece of data, because the client has a limit on the length of the URL, which generally cannot exceed 1024 bits.
S3, the ADX server generates a target material identifier corresponding to the advertisement material data, for example, generates an advertisement code corresponding to the advertisement material data as the target material identifier.
Preferably, after generating the target material identifier corresponding to the advertisement material data, caching the target material identifier and the advertisement material data in a Key-Value pair (Key-Value pair) form. Specifically, the target material identification and the advertisement material data are cached in a REmote data service (REmote digital Server) Server in the form of key-value pairs. The redis is an open-source log-type and Key-Value database which is written by using ANSI C language, complies with BSD protocol, supports network, can be based on memory and can also be persistent, and provides API of multiple languages.
And S4, the ADX server generates a target advertisement address according to the target template address of the preset landing page template and the target material identifier and sends the target advertisement address to the client. For example, the uniform resource locator of the preset landing page template is used as a target template address to be spliced with a target material identifier (such as an advertisement code) to generate a target advertisement link address as the target advertisement address, and the target advertisement link address is issued to the client. The uniform resource locator and the advertisement code can be separated by a preset separator (such as a semicolon;).
In the present embodiment, the landing page template is preferably an HTML (HyperText Markup Language) template. The HTML template can be used to define the layout form (e.g. the page position where the element is located, the size of the occupied page area, etc.) or the page display style of the page elements (e.g. buttons, pictures, etc.) contained in the HTML page. Usually, before a certain page needs to be displayed on a client, an HTML page file (HTML file with suffix) needs to be generated, and then the HTML page file is loaded to render the page to be displayed, the content in the HTML template may be a rule defining how to generate the HTML page file, and the HTML template may not contain data corresponding to page elements, and needs to obtain the data from other places and combine with the HTML template to generate the HTML page file.
In the embodiment of the present application, the HTML template may be defined by the developer according to actual requirements, wherein each page may correspond to at least one HTML template. The HTML template may include various template tags, and various different template tags may be defined according to the kind of page data to be displayed. And after the developer defines the corresponding HTML template, uploading the HTML template to the ADX server.
S5, the ADX server receives the access request carrying the target advertisement address sent by the client. For example, after the target advertisement address is issued to the client, the client links the target advertisement address to the corresponding advertisement slot. When the user clicks the advertisement position, the client sends an access request carrying the target advertisement address to the ADX server.
S6, the ADX server obtains the landing page template and the advertisement material data according to the received target advertisement address. The specific process is as follows:
firstly, according to the target advertisement address, analyzing to obtain the target template address and the target material identifier. Specifically, the target template address and the target material identifier can be obtained by analyzing according to a preset separator in the target advertisement address.
And then, acquiring a landing page template according to the target template address.
And finally, acquiring the advertisement material data according to the target material identification. For example, according to the obtained target material identification, the cached advertisement material data is read from the redis in a key value pair mode.
And S7, the ADX server loads the advertisement material data through the acquired landing page template to generate a target landing page, and feeds the generated target landing page back to the client for rendering display through the client. Specifically, after receiving the target landing page, the client may invoke a rendering template (e.g., a JavaScript template rendering engine) to render and display the target landing page.
The ADX-based advertisement landing page dynamic generation method of the present invention is further described in the following with a specific example.
As shown in fig. 4, it is a display interface of the beepli APP, and there is an advertisement slot of the "pea princess daily panning" APP in the interface. When the beepli APP (namely the client) is started, an advertisement request is automatically sent to the ADX server, and the advertisement request carries an advertisement identifier of 'pea princess daily panning'.
After receiving an advertisement request, an ADX server firstly acquires an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the 'pea public daily washing' APP; then, splicing the acquired installation package uniform resource locator, the installation package data and the advertisement creative data to obtain advertisement material data; generating an advertisement code corresponding to the advertisement material data, and caching the advertisement code and the advertisement material data in a key value pair mode; then, the uniform resource locator of the preset floor page template is spliced with the advertisement codes to generate an advertisement link address of 'pea princess daily panning', and the generated advertisement link address is issued to the beep-li and beep-li APP. The beepli and the beepli APP link the advertising link address of the 'pea princess daily panning' to the corresponding advertising slot. When the user clicks the advertising slot, the gelly and gelly APP sends an access request corresponding to the advertising link address of 'pea princess daily panning' to the ADX server.
ADX server receive client-side send with "the public owner of a pea is washed" advertisement link address after the access request that corresponds, according to receiving target advertisement address acquires fall to the ground page template with advertisement material data, and pass through fall to the ground page template loading advertisement material data to generate the target and fall to the ground the page and return to blephary APP, to through blephary APP will fall to the target and go to the ground the page and play up the show, show the page as shown in fig. 5.
In conclusion, by adopting the method of the invention, the ADX server can automatically generate the landing page of the advertisement, and the advertiser does not need to independently develop the landing page for the advertisement, thereby shortening the advertisement putting period and reducing the additional advertisement putting cost. The automatically generated advertisement landing page enables the user to fully know the related advertisement information, and improves the user experience.
It should be noted that, for the sake of simplicity, the present embodiment is described as a series of acts, but those skilled in the art should understand that the present invention is not limited by the described order of acts, because some steps can be performed in other orders or simultaneously according to the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Example two
The present embodiment provides an ADX-based advertisement landing page dynamic generation apparatus 10, as shown in fig. 6, including:
an advertisement request receiving module 11, configured to receive an advertisement request sent by a client, where the advertisement request carries a target advertisement identifier;
a material obtaining module 12, configured to obtain advertisement material data corresponding to the target advertisement identifier;
an identifier generating module 13, configured to generate a target material identifier corresponding to the advertisement material data;
the address generation module 14 is configured to generate a target advertisement address according to a target template address of a preset landing page template and the target material identifier, and send the target advertisement address to a client;
an access request receiving module 15, configured to receive an access request carrying the target advertisement address and sent by a client;
the template material acquisition module 16 is used for acquiring the landing page template and the advertisement material data according to the received target advertisement address;
and the landing page generation module 17 is configured to load the advertisement material data through the landing page template to generate a target landing page.
In this embodiment, the material obtaining module 12 includes:
the data acquisition unit is used for acquiring an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the target advertisement identification;
and the data integration unit is used for taking the installation package uniform resource locator, the installation package data and the advertisement creative data as the advertisement material data.
In this embodiment, the data acquiring unit is specifically configured to:
acquiring an installation package uniform resource locator and advertisement creative data corresponding to the target advertisement identification;
downloading a corresponding installation package according to the installation package uniform resource locator;
and analyzing the installation package to obtain the installation package data.
In this embodiment, the data obtaining unit obtains the uniform resource locator of the installation package and the advertisement creative data from a preset demand side platform server through a pre-configured application programming interface.
In this embodiment, the data integration unit is specifically configured to: and splicing the installation package uniform resource locator, the installation package data and the advertisement creative data into the advertisement material data.
In this embodiment, the material obtaining module 12 further includes: and the cache unit is used for caching the target material identification and the advertisement material data in a key value pair form after generating the target material identification corresponding to the advertisement material data.
In this embodiment, the address generation module 14 generates the target advertisement address by splicing the target template address and the target material identifier.
In this embodiment, the template material obtaining module 16 is specifically configured to:
analyzing to obtain the target template address and the target material identification according to the target advertisement address;
acquiring the landing page template according to the target template address;
and acquiring the advertisement material data according to the target material identification.
For the embodiment of the present apparatus, since it is basically similar to the embodiment of the method described above, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the embodiment of the method.
It should also be understood by those skilled in the art that the embodiments described in the specification are preferred embodiments and that the modules referred to are not necessarily essential to the invention.
EXAMPLE III
The present invention also provides a computer device, such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a rack server, a blade server, a tower server or a rack server (including an independent server or a server cluster composed of a plurality of servers) capable of executing programs, and the like. The computer device 20 of the present embodiment includes at least, but is not limited to: a memory 21, a processor 22, which may be communicatively coupled to each other via a system bus, as shown in FIG. 7. It is noted that fig. 7 only shows a computer device 20 with components 21-22, but it is to be understood that not all shown components are required to be implemented, and that more or fewer components may be implemented instead.
In the present embodiment, the memory 21 (i.e., a readable storage medium) includes a flash memory, a hard disk, a multimedia card, a card-type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM), a magnetic memory, a magnetic disk, an optical disk, and the like. In some embodiments, the storage 21 may be an internal storage unit of the computer device 20, such as a hard disk or a memory of the computer device 20. In other embodiments, the memory 21 may also be an external storage device of the computer device 20, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), or the like, provided on the computer device 20. Of course, the memory 21 may also include both internal and external storage devices of the computer device 20. In this embodiment, the memory 21 is generally used for storing an operating system and various application software installed on the computer device 20, such as the program code of the ADX-based advertisement landing page dynamic generation apparatus 10 in the second embodiment. Further, the memory 21 may also be used to temporarily store various types of data that have been output or are to be output.
Processor 22 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data Processing chip in some embodiments. The processor 22 is typically used to control the overall operation of the computer device 20. In this embodiment, the processor 22 is configured to run the program code stored in the memory 21 or process data, for example, run the ADX-based advertisement landing page dynamic generation apparatus 10, so as to implement the ADX-based advertisement landing page dynamic generation method according to the first embodiment.
Example four
The present invention also provides a computer-readable storage medium, such as a flash memory, a hard disk, a multimedia card, a card-type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM), a magnetic memory, a magnetic disk, an optical disk, a server, an App application mall, etc., on which a computer program is stored, which when executed by a processor implements corresponding functions. The computer-readable storage medium of the embodiment is used for storing ADX-based advertisement landing page dynamic generation 10, and when executed by a processor, implements an ADX-based advertisement landing page dynamic generation method of the embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An ADX-based advertisement landing page dynamic generation method is characterized by comprising the following steps:
receiving an advertisement request sent by a client, wherein the advertisement request carries a target advertisement identifier;
acquiring advertisement material data corresponding to the target advertisement identification;
generating a target material identifier corresponding to the advertisement material data;
generating a target advertisement address according to a target template address of a preset landing page template and the target material identification, and issuing the target advertisement address to a client;
receiving an access request carrying the target advertisement address sent by a client;
acquiring the landing page template and the advertisement material data according to the received target advertisement address;
and loading the advertisement material data through the landing page template to generate a target landing page.
2. The method for dynamically generating ADX-based advertisement landing page according to claim 1, wherein said obtaining advertisement material data corresponding to said target advertisement logo comprises:
and acquiring an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the target advertisement identification to serve as the advertisement material data.
3. The method for dynamically generating ADX-based advertisement landing page as claimed in claim 2, wherein the obtaining of the installation package uniform resource locator, the installation package data and the advertisement creative data corresponding to the target advertisement identification comprises:
acquiring an installation package uniform resource locator and advertisement creative data corresponding to the target advertisement identification;
downloading a corresponding installation package according to the installation package uniform resource locator;
and analyzing the installation package to obtain the installation package data.
4. The method for dynamically generating ADX-based advertisement landing page as claimed in claim 3, wherein the obtaining of installation package uniform resource locator and advertisement creative data corresponding to the target advertisement identification comprises:
and acquiring the uniform resource locator of the installation package and advertisement creative data from a preset demand side platform server through a pre-configured application programming interface.
5. The method for dynamically generating ADX-based advertisement landing page as claimed in claim 2, wherein the obtaining of the installation package uniform resource locator, the installation package data and the advertisement creative data corresponding to the target advertisement identification as the advertisement material data comprises:
acquiring an installation package uniform resource locator, installation package data and advertisement creative data corresponding to the target advertisement identification;
and splicing the installation package uniform resource locator, the installation package data and the advertisement creative data into the advertisement material data.
6. The ADX-based dynamic generation method of landing pages for advertisements as claimed in claim 1 further comprising, after generating target material identifications corresponding to the advertisement material data: and caching the target material identification and the advertisement material data in a key-value pair mode.
7. The ADX-based dynamic generation method of landing pages for advertisements as claimed in claim 1, wherein the generating of target advertisement addresses according to target template addresses and the target material identifiers of preset landing page templates comprises:
and splicing the target template address and the target material identification to generate the target advertisement address.
8. The method for dynamically generating ADX-based advertisement landing page according to claim 1, wherein said obtaining said landing page template and said advertisement material data according to said target advertisement address comprises:
analyzing to obtain the target template address and the target material identification according to the target advertisement address;
acquiring the landing page template according to the target template address;
and acquiring the advertisement material data according to the target material identification.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 8 are implemented by the processor when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 8.
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| CN113656713A (en) * | 2021-08-23 | 2021-11-16 | 北京奇艺世纪科技有限公司 | Network resource processing method, device and system |
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| CN114077459A (en) * | 2021-11-17 | 2022-02-22 | 广州方硅信息技术有限公司 | Method, device, medium and product for controlling foreign access login |
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