CN110335081A - Method, system and medium for delivering message push type advertisement - Google Patents
Method, system and medium for delivering message push type advertisement Download PDFInfo
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- CN110335081A CN110335081A CN201910599586.0A CN201910599586A CN110335081A CN 110335081 A CN110335081 A CN 110335081A CN 201910599586 A CN201910599586 A CN 201910599586A CN 110335081 A CN110335081 A CN 110335081A
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- 239000000463 material Substances 0.000 claims abstract description 158
- 230000000977 initiatory effect Effects 0.000 claims abstract description 8
- 238000012550 audit Methods 0.000 claims description 112
- 238000004590 computer program Methods 0.000 claims description 12
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- G06Q30/0276—Advertisement creation
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a method, a system and a medium for delivering message-pushing advertisements, wherein the delivering method acquires an advertisement delivering request of a third party through an external message-pushing SDK; forwarding an advertisement pushing request to the internal advertisement SDK through the external message pushing SDK; initiating an advertisement material request to an internal advertisement material server side through an internal advertisement SDK according to the advertisement push request, and acquiring an advertisement material corresponding to the advertisement push request after being checked; the obtained advertisement material is subjected to advertisement display through the internal advertisement SDK, the advertisement display message is synchronously sent to the external message pushing SDK, the message is returned to a third party initiating an advertisement pushing request through the external message pushing SDK, the normalization of the advertisement content of the external message pushing SDK can be effectively controlled, the effective control of message advertisements is realized, the pushing content is guaranteed to be within a reasonable control range, and the method has the advantages of high reliability, high performance, clear and simple method and strong operability.
Description
Technical field
The present invention relates to Internet advertisings to launch technical field, and in particular to a kind of dispensing side of message push series advertisements
Method, system and medium can be used for realizing screening, control and the verification of external message push series advertisements.
Background technique
Message push (Push) refers to that operation personnel carries out user's mobile device by the product or third party's tool of oneself
Active message push, allow user to see push message informing, notification bar in mobile device lock-screen and notification bar
Click can arouse APP and go to respective page.Message push has the advantage that 1, high liveness and user's viscosity.APP message
Push is pushed with wechat, and message push has the place made a world of difference very much, and the push of APP message can directly wake up APP, then APP
Message is to obtain user to pay special attention to, and open APP and activate the excellent approach used.2, user's retention ratio is improved.APP is transported at present
The competition of battalion is to grab user concerned time, so most of tool-class product for not having high frequency time characteristic, user are used then
It crosses, many times just throws away niminy-piminy thereat.So keep to wake up the user that is sunk into sleep and be lost user, the push of APP message
Also as certain effect.3, user's participation of product function and marketing activity is improved.Have on APP new marketing activity or
APP has new function to issue, and has to write and tries every possible means that user is allowed to perceive, this is the extraordinary approach for promoting user experience.
Message pushes series advertisements, i.e., pushes corresponding advertising information to user in such a way that message pushes, user is receiving advertisement
Afterwards, material can be clicked, advertisement is then opened and lands page, to achieve the purpose that advertisement promotion.
The SDK(Software Development Kit of message push series advertisements) it is embedded in inside APP, have and is relatively independent logic reality
Now and function, it then can be shown inside APP with the message content of received message sender.Existing message push class is wide
The push system of announcement, which is related to advertisement, launches and is substantially based on SDK and ad content inside advertising company, internal SDK and
Ad content controls very well；If it is external SDK, theoretically, external SDK can show any ad content.It is interior
The message in portion pushes SDK, and push content can be by internal auditing flow come control；SDK is pushed if it is external message,
Control pushes content by process control and then less proves effective, need from whole system in external SDK message sender
Stringent limitation and audit are done, therefore for external SDK message, how to realize stringent limitation and audit, has become one
Item key technical problem urgently to be resolved.
Summary of the invention
The technical problem to be solved in the present invention: in view of the above problems in the prior art, a kind of message push series advertisements are provided
Put-on method, system and medium, the present invention can be realized controllable, safe external message push, can disappear outside introducing
In the case where breath push SDK, the normalization of external message push SDK ad content is effectively controlled, can be realized wide to message class
The push of announcement is effectively controlled, and guarantees that the ad content of push in reasonable effective control range, has highly reliable, high
The advantages of performance, method be clear simple, strong operability.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention are as follows:
A kind of put-on method of message push series advertisements, implementation steps include:
1) SDK is pushed by external message and obtains third-party advertisement pushing request；
2) pushing SDK by external message forwards advertisement pushing to request to internal advertisement SDK；
3) ad material server-side internally is requested to initiate ad material request according to advertisement pushing by internal advertisement SDK,
It obtains the advertisement pushing after audit and requests corresponding ad material；
4) advertising display is carried out by ad material of the internal advertisement SDK to acquisition, advertising display message synchronization is disappeared to outside
Breath push SDK, and SDK is pushed by external message, advertising display message is returned to the third party for initiating advertisement pushing and requesting.
Preferably, the ad material server-side includes that backstage, ad material audit backstage, step 3) are launched in internal advertisement
In request ad material server-side internally to initiate ad material request according to advertisement pushing by internal advertisement SDK after, extensively
Accuse material server-side response of step include:
3.1) ad material request is transmitted to by ad material audit backstage by ad placement services backstage；
3.2) backstage is audited by ad material and searches the audit state that ad material requests corresponding ad material, and will audit
State returns to ad placement services backstage；
3.3) internally advertisement SDK is chosen whether according to audit state by ad placement services backstage and returns to ad material letter
Ad material is returned to internal advertisement SDK if audit state is to have audited to pass through by breath；If the state of audit is audit
Do not pass through, then internally advertisement SDK returns to ad material and audits unacceptable results messages.
It preferably, further include that third-party ad material audit is received by ad material audit backstage before step 3.2)
The step of request, detailed step include: to receive third-party ad material audit request first, are then directed to third-party advertisement
Material audit requests corresponding ad material to be audited, and is labeled as having audited to pass through or audit after audit not passing through
Audit state outcome, audit state outcome is returned into third party, that state outcome is audited if is also subsidiary if audited
There is the id information of ad material.
In addition, the present invention also provides a kind of jettison systems of message push series advertisements, comprising:
Client, for the carrier as application program, and including external message push SDK and internal advertisement SDK；
Ad material server-side, for ad material needed for providing advertising display for application program；
It is connected between the client and ad material server-side by network, the client is programmed to perform the message
It is stored on the storage medium of the step of pushing the put-on method of series advertisements or the client and is programmed to perform described disappear
The computer program of the put-on method of breath push series advertisements.
Preferably, the ad material server-side includes:
Backstage is launched in internal advertisement, for ad material request to be transmitted to ad material audit backstage, and according to ad material
The audit state that audit backstage returns chooses whether internally advertisement SDK and returns to ad material information, if audit state is
Audit passes through, then ad material is returned to internal advertisement SDK；If audit state is that audit does not pass through, internally advertisement
SDK returns the result message；
Ad material audit backstage, requests the audit state of corresponding ad material for searching ad material, and will audit shape
State returns to ad placement services backstage.
Preferably, the jettison system of message push series advertisements of the present invention further includes external message push backstage, the outside
Message push backstage is connected by network with client as the third party for initiating advertisement pushing request.
Preferably, the ad material server-side is programmed to perform the step of the put-on method of the message push series advertisements
Suddenly it is stored with the throwing for being programmed to perform the message push series advertisements or on the storage medium of the ad material server-side
Put the computer program of method.
In addition, the present invention also provides a kind of jettison system of message push series advertisements, including computer equipment, the computer
Equipment is programmed or configures the step of to execute the put-on method of the message push series advertisements；Or the storage of the computer equipment
It is stored on medium and is programmed or configures to execute the computer program of the put-on method of the message push series advertisements.
In addition, being stored on the computer readable storage medium the present invention also provides a kind of computer readable storage medium
It is programmed to perform the computer program of the put-on method of the message push series advertisements.
Compared to the prior art, the present invention has an advantage that the present invention pushes SDK by external message and obtains third party
Advertisement pushing request；Pushing SDK by external message forwards advertisement pushing to request to internal advertisement SDK；Pass through internal advertisement
SDK requests ad material server-side internally to initiate ad material request according to advertisement pushing, obtains wide after audit
It accuses push and requests corresponding ad material；Advertising display is carried out by ad material of the internal advertisement SDK to acquisition, by advertisement exhibition
Show that message synchronization pushes SDK to external message, and SDK is pushed by external message, message is returned into initiation advertisement pushing request
Third party, can be realized controllable, safe external message push, can have in the case where introducing external message push SDK
The normalization of effect control external message push SDK ad content, can be realized the push to message series advertisements and is effectively controlled
System guarantees the ad content of push in reasonable effective control range, have highly reliable, high-performance, method it is clear simply, can
The advantages of strong operability.
Detailed description of the invention
Fig. 1 is the basic procedure schematic diagram of present invention method.
Fig. 2 is role's interaction concept schematic diagram of present invention method.
Specific embodiment
As shown in Figure 1, the implementation steps of the put-on method of the present embodiment message push series advertisements include:
1) SDK is pushed external message and obtains third (by way of can according to need using active pull or passively requesting)
Side advertisement pushing request, as the arrow in Fig. 2 1. shown in；
2) pushing SDK by external message forwards advertisement pushing to request to internal advertisement SDK, as the arrow in Fig. 2 2. shown in；
3) ad material server-side internally is requested to initiate ad material request according to advertisement pushing by internal advertisement SDK,
Obtain the advertisement pushing after audit and request corresponding ad material, such as the arrow in Fig. 2 3., 4. shown in；
4) advertising display is carried out by ad material of the internal advertisement SDK to acquisition, advertising display message synchronization is disappeared to outside
Breath push SDK, as the arrow in Fig. 2 5. shown in, and by external message push SDK by advertising display message return to initiate extensively
Accuse push request third party, as the arrow in Fig. 2 6. shown in.
" inside " in the present embodiment typically refers to advertisement O&M side, and " outside " refers to ad distribution side, and directly makes
With the user of external message push SDK.It should be noted that advertisement O&M side can directly be sent out using internal advertisement SDK
Cloth message pushes (internal advertisement), and the role that can also be used as ad distribution side pushes SDK using external message to give out information
It pushes (external advertisements), wherein the push (internal advertisement) that given out information using internal advertisement SDK is not in the present embodiment method
The column of discussion, therefore its detailed implementation detail ignores explanation herein.It should be noted that external message push SDK, internal advertisement
SDK can also be distributed in different application in the same application program (APP), as a kind of extreme spy
Example, external message push SDK, inside advertisement SDK can also be even distributed in the different application APP of different clients.
As depicted in figs. 1 and 2, ad material server-side includes that backstage, ad material audit backstage, step are launched in internal advertisement
It is rapid 3) in request ad material server-side internally to initiate ad material request according to advertisement pushing by internal advertisement SDK
Afterwards, the response of step of ad material server-side includes:
3.1) ad material request is transmitted to by ad material audit backstage by ad placement services backstage, such as the arrow in Fig. 2
Head is 3. shown in -1；
3.2) backstage is audited by ad material and searches the audit state that ad material requests corresponding ad material, and will audit
State returns to ad placement services backstage, as shown in the arrow 3. -2 in Fig. 2；
3.3) internally advertisement SDK is chosen whether according to audit state by ad placement services backstage and returns to ad material letter
Ad material is returned to internal advertisement SDK if audit state is to have audited to pass through by breath；If the state of audit is audit
Do not pass through, then internally advertisement SDK returns to ad material and audits unacceptable results messages, as the arrow in Fig. 2 4. shown in.
It further include that third-party ad material is received by ad material audit backstage in the present embodiment, before step 3.2)
The step of audit request, detailed step include: to receive third-party ad material audit request first, 7. such as the arrow in Fig. 2
It is shown, then request corresponding ad material to be audited for the audit of third-party ad material, and mark after audit
It is denoted as to have audited and passes through or audit unacceptable audit state outcome, audit state outcome is returned to third party (can basis
Need by the way of using active pull or passively requesting), if audited state outcome is audited if be also accompanied with advertisement
The id information of material, as the arrow in Fig. 2 8. shown in.Third-party ad material audit is received by ad material audit backstage
The step of request and the present embodiment abovementioned steps 1)~4) external message push series advertisements the step of be asynchronous execution, executing
Step 1)~4) external message push series advertisements step when, only ad material audit background audit pass through advertisement element
Material can carry out advertising display in internal advertisement SDK.
As a kind of specific embodiment, ad material includes: in the present embodiment
Material address: advertising address, including picture address, video address, file address etc. are shown
Official documents and correspondence: the word content in advertising display
It lands page address: clicking the page to be jumped after advertisement.
Accordingly, the then id information comprising ad material, material address, text are requested in third-party advertisement pushing in step 1)
Whether the id information of case and landing page address, ad material is logical in ad material audit background audit for verifying ad material
It crosses, only verifying can carry out material address, official documents and correspondence and landing page address after ad material audit background audit passes through
Advertising display.Accordingly, in the step of receiving third-party ad material audit request by ad material audit backstage, advertisement
Material audit request includes material address, official documents and correspondence and landing page address, only audits the ID letter by that could obtain ad material
Breath.
In addition, referring to fig. 2, the present embodiment also provides a kind of jettison system of message push series advertisements, comprising:
Client, for the carrier as application program, and including external message push SDK and internal advertisement SDK；Wherein, outside
Portion's message push SDK is responsible for obtaining third-party advertisement pushing request and feeds back to third party's message display result；Internal advertisement
SDK is responsible for receiving the advertising display request and content of external message push SDK, is responsible for requesting advertisement exhibition to ad material server-side
Show the audit state of content, is responsible for the displaying of ad content；
Ad material server-side, for ad material needed for providing advertising display for application program；
It is connected between client and ad material server-side by network, it is wide that client is programmed to perform aforementioned messages push class
It is stored on the storage medium of the step of put-on method of announcement or client and is programmed to perform aforementioned messages push series advertisements
Put-on method computer program.
In the present embodiment, ad material server-side includes:
Backstage is launched in internal advertisement, for ad material request to be transmitted to ad material audit backstage, and according to ad material
The audit state that audit backstage returns chooses whether internally advertisement SDK and returns to ad material information, if audit state is
Audit passes through, then ad material is returned to internal advertisement SDK；If audit state is that audit does not pass through, internally advertisement
SDK returns the result message.
Ad material audit backstage, requests the audit state of corresponding ad material for searching ad material, and will examine
Nuclear state returns to ad placement services backstage.
As shown in Fig. 2, the present embodiment further includes external message push backstage, external message push backstage, which is used as, initiates advertisement
The third party of push request is connected by network with client.The angle on backstage (third party) is pushed from external message, it is complete to send out
The step of cloth external message push series advertisements includes:
S1) internally material audit request is initiated on material audit backstage on external message push backstage, and request content includes material
Location, the information such as official documents and correspondence and landing page address.
S2) external message push backstage poll material audits state, and audit state includes that audit passes through, and does not audit and audits
Do not pass through.It only audits the material passed through just and can be carried out push, after external message push is returned in the form of ad material ID
Platform.
S3) external message push SDK request external message push backstage pulls advertisement, returns to what material audit backstage returned
Ad material ID field, material address, official documents and correspondence and landing page.
S4) external message pushes SDK after logical process, and external message push SDK is requested internal advertisement SDK, will
Ad material id field passes through internal advertisement SDK.
S5 after) internal advertisement SDK receives request, the id information of the ad material is initiated into advertisement as required parameter and is asked
It asks.Internally ad placement services request advertising information for internal advertisement SDK request.Clothes are launched in internal advertisement described in the present embodiment
Business is internal advertisement dispensing backstage in figure.
S6 after) internal ad placement services receive ad-request, internally inquiry is initiated on material audit backstage, and obtaining should
The corresponding relevant information of material ID.
S7 after) internal story audit backstage hair receives query information, it is detailed that the corresponding material of material ID is obtained in real time
Information and material audit state.The state passed through only is audited when material is in, just internally ad placement services return
Specific advertising information includes material address, official documents and correspondence and landing page etc.；If the audit fails, do not return in specific advertisement
Hold, and informs that internal ad placement services material is in unexamined state.
S8 after) internal ad placement services receive the information that internal story audit backstage returns, progress information is assembled, returns
Back to internal advertisement SDK.
S9) internal advertisement SDK receives advertising information, if the inside include can displaying advertising messages, internal advertisement SDK
The advertisement is rendered, and carries out reporting for advertising display and related data.
S10) when advertising display success, or since policy reason is not launched, external message push is fed back to
SDK, feedback states include to show successfully, are clicked, unsuccessfully etc., so that completely issuing an external message pushes series advertisements.
In the present embodiment, ad material server-side is programmed to perform the step of the put-on method of aforementioned messages push series advertisements
Suddenly it is stored with the dispensing side for being programmed to perform aforementioned messages push series advertisements or on the storage medium of ad material server-side
The computer program of method.
In addition, the present embodiment also provides a kind of jettison system of message push series advertisements, including computer equipment, the calculating
Machine equipment is programmed or configures the step of to execute the put-on method of aforementioned messages push series advertisements；Or the computer equipment is deposited
It is stored on storage media and is programmed or configures to execute the computer program of the put-on method of aforementioned messages push series advertisements.
In addition, the present embodiment also provides a kind of computer readable storage medium, stored on the computer readable storage medium
There is the computer program for the put-on method for being programmed to perform aforementioned messages push series advertisements.
The above is only the preferred embodiment of the present invention, protection scope of the present invention is not limited merely to above-described embodiment,
All technical solutions belonged under thinking of the present invention all belong to the scope of protection of the present invention.It should be pointed out that for the art
For those of ordinary skill, several improvements and modifications without departing from the principles of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (9)
1. a kind of put-on method of message push series advertisements, it is characterised in that implementation steps include:
1) SDK is pushed by external message and obtains third-party advertisement pushing request；
2) pushing SDK by external message forwards advertisement pushing to request to internal advertisement SDK；
3) ad material server-side internally is requested to initiate ad material request according to advertisement pushing by internal advertisement SDK,
It obtains the advertisement pushing after audit and requests corresponding ad material；
4) advertising display is carried out by ad material of the internal advertisement SDK to acquisition, advertising display message synchronization is disappeared to outside
Breath push SDK, and SDK is pushed by external message, advertising display message is returned to the third party for initiating advertisement pushing and requesting.
2. the put-on method of message push series advertisements according to claim 1, which is characterized in that the ad material service
End includes that backstage, ad material audit backstage are launched in internal advertisement, is asked by internal advertisement SDK according to advertisement pushing in step 3)
After asking ad material server-side initiation ad material request internally, the response of step of ad material server-side includes:
3.1) ad material request is transmitted to by ad material audit backstage by ad placement services backstage；
3.2) backstage is audited by ad material and searches the audit state that ad material requests corresponding ad material, and will audit
State returns to ad placement services backstage；
3.3) internally advertisement SDK is chosen whether according to audit state by ad placement services backstage and returns to ad material letter
Ad material is returned to internal advertisement SDK if audit state is to have audited to pass through by breath；If the state of audit is audit
Do not pass through, then internally advertisement SDK returns to ad material and audits unacceptable results messages.
3. the put-on method of message push series advertisements according to claim 2, which is characterized in that also wrapped before step 3.2)
The step of third-party ad material audit request is received by ad material audit backstage is included, detailed step includes: to connect first
Third-party ad material audit request is received, then requests corresponding ad material to carry out for the audit of third-party ad material
Audit, and be labeled as having audited after audit passing through or auditing unacceptable audit state outcome, state outcome will be audited
Third party is returned to, if having audited the id information audited state outcome and if be also accompanied with ad material.
4. a kind of jettison system of message push series advertisements characterized by comprising
Client, for the carrier as application program, and including external message push SDK and internal advertisement SDK；
Ad material server-side, for ad material needed for providing advertising display for application program；
It is connected between the client and ad material server-side by network, the client is programmed to perform claim
It is stored with and is programmed on the storage medium of the step of put-on method of the 1 message push series advertisements or the client
Perform claim requires the computer program of the put-on method of the 1 message push series advertisements.
5. the jettison system of message push series advertisements according to claim 4, which is characterized in that the ad material service
End includes:
Backstage is launched in internal advertisement, for ad material request to be transmitted to ad material audit backstage, and according to ad material
The audit state that audit backstage returns chooses whether internally advertisement SDK and returns to ad material information, if audit state is
Audit passes through, then ad material is returned to internal advertisement SDK；If audit state is that audit does not pass through, internally advertisement
SDK returns the result message；
Ad material audit backstage, requests the audit state of corresponding ad material for searching ad material, and will audit shape
State returns to ad placement services backstage.
6. the jettison system of message push series advertisements according to claim 4, which is characterized in that further include that external message pushes away
Backstage is sent, external message push backstage is connected by network with client as the third party for initiating advertisement pushing request.
7. the jettison system of message push series advertisements according to claim 4, which is characterized in that the ad material service
End is programmed to perform the step of put-on method of the push series advertisements of message described in Claims 2 or 3 or the ad material
The put-on method for being programmed to perform the push series advertisements of message described in Claims 2 or 3 is stored on the storage medium of server-side
Computer program.
8. a kind of jettison system of message push series advertisements, including computer equipment, which is characterized in that the computer equipment is compiled
The step of journey or configuration require the put-on method of the 1 or 2 or 3 message push series advertisements with perform claim；Or the computer is set
The dispensing for being programmed or configuring and require the 1 or 2 or 3 message push series advertisements with perform claim is stored on standby storage medium
The computer program of method.
9. a kind of computer readable storage medium, which is characterized in that be stored with and be programmed on the computer readable storage medium
Perform claim requires the computer program of the put-on method of the 1 or 2 or 3 message push series advertisements.
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| CN112988811A (en) * | 2021-03-09 | 2021-06-18 | 重庆可兰达科技有限公司 | Method, system, terminal and medium for detecting APP advertisement content compliance |
| CN114302163A (en) * | 2021-12-31 | 2022-04-08 | 广州方硅信息技术有限公司 | Live broadcast room advertisement processing method and device, equipment, medium and product thereof |
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| CN107656957A (en) * | 2017-05-11 | 2018-02-02 | 腾讯科技（北京）有限公司 | Promotional content method for pushing, device, system and storage medium |
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| CN112988811A (en) * | 2021-03-09 | 2021-06-18 | 重庆可兰达科技有限公司 | Method, system, terminal and medium for detecting APP advertisement content compliance |
| CN114302163A (en) * | 2021-12-31 | 2022-04-08 | 广州方硅信息技术有限公司 | Live broadcast room advertisement processing method and device, equipment, medium and product thereof |
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