CN106487780A - Advertisement placement method, apparatus and system - Google Patents
Advertisement placement method, apparatus and system Download PDFInfo
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- CN106487780A CN106487780A CN201610816654.0A CN201610816654A CN106487780A CN 106487780 A CN106487780 A CN 106487780A CN 201610816654 A CN201610816654 A CN 201610816654A CN 106487780 A CN106487780 A CN 106487780A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/12—Applying verification of the received information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The embodiment of the invention discloses a kind of advertisement placement method, apparatus and system, are related to a kind of technical field of advertisement, wherein, advertisement placement method includes：Ad material is obtained from content distributing network；Corresponding cryptographic check value is generated for auditing the ad material for passing through；Device is uploaded to advertisement and cryptographic check value is fed back, thrown in so that advertisement uploads device and will audit, according to cryptographic check value, the ad material that passes through and be supplied to dispensing device.The technical scheme for providing according to embodiments of the present invention, in time, rapidly can throw in the ad material that examination ＆ verification passes through, effectively improve the input efficiency of ad material.
Description
Technical field
The present embodiments relate to a kind of technical field of advertisement, more particularly to a kind of advertisement placement method, apparatus and system.
Background technology
Ad material was needed through examination ＆ verification before input, and ad material can be thrown in after passing through through examination ＆ verification.?
In prior art, ad material provides personnel and need to provide ad material to auditor, and auditor is carried out to ad material again
Examination ＆ verification, obtains auditing result, and which advertisement element is the auditing result that ad material offer personnel are obtained according to auditor can learn
Material is the ad material that examination ＆ verification passes through, and which ad material is the unsanctioned ad material of examination ＆ verification, then passes through examination ＆ verification again
Ad material is specifically thrown in.During the present invention is realized, inventor has found that prior art at least has following asking
Topic：In the launch process of ad material, be by ad material provide personnel determine which ad material be examination ＆ verification pass through
Ad material after, then the ad material that passes through of examination ＆ verification is specifically thrown in, is thrown in less efficient, it is impossible in time,
Rapidly the ad material that examination ＆ verification passes through is thrown in.
Content of the invention
A kind of advertisement placement method, apparatus and system is embodiments provided, for solve cannot in prior art
In time, the problem that rapidly ad material that examination ＆ verification passes through is thrown in.
A kind of advertisement placement method is embodiments provided, the method includes：
Ad material is obtained from content distributing network；
Corresponding cryptographic check value is generated for auditing the ad material for passing through；
Device is uploaded to advertisement and cryptographic check value is fed back, examination ＆ verification is passed through according to cryptographic check value so that advertisement uploads device
Ad material be supplied to dispensing device and thrown in.
A kind of advertisement delivery device is embodiments provided, the device includes：
Acquisition module, for obtaining ad material from content distributing network；
Generation module, for generating corresponding cryptographic check value for auditing the ad material for passing through；
Feedback module, feeds back cryptographic check value for uploading device to advertisement, so that advertisement uploads device according to encryption school
Test value and will audit the ad material that passes through and be supplied to dispensing device and thrown in.
The embodiment of the present invention additionally provides a kind of advertisement delivery system, and the system includes：Advertisement uploads device, above-mentioned wide
Accuse delivery device and dispensing device；Wherein,
Advertisement uploads device to be used for：Ad material is uploaded to content distributing network；Receive advertisement delivery device feedback
Cryptographic check value；Cryptographic check value is provided to dispensing device；
Dispensing device is used for：The cryptographic check value that device is provided is uploaded according to advertisement, the ad material that examination ＆ verification is passed through is entered
Row is thrown in.
The technical scheme for providing according to embodiments of the present invention, is that the ad material that examination ＆ verification passes through generates corresponding encryption school
Value being tested, and device being uploaded through advertisement and the cryptographic check value is supplied to dispensing device, dispensing device can according to the cryptographic check value
The ad material that examination ＆ verification passes through easily is obtained, and in time, rapidly the ad material that examination ＆ verification passes through is thrown in, so as to
It is effectively improved the input efficiency of ad material.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit are common for this area
Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred embodiment, and is not considered as to the present invention
Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical part.In the accompanying drawings：
The flow chart that Fig. 1 shows the advertisement placement method that the embodiment of the present invention one is provided；
The flow chart that Fig. 2 shows the advertisement placement method that the embodiment of the present invention two is provided；
Fig. 3 shows the functional block diagram of the advertisement delivery device that the embodiment of the present invention one is provided；
Fig. 4 shows the functional block diagram of the advertisement delivery device that the embodiment of the present invention two is provided；
Fig. 5 shows the functional block diagram of advertisement delivery system provided in an embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the present invention is more fully described below with reference to accompanying drawings.Although the present invention is shown in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the present invention and should not be by embodiments set forth here
Limited.Conversely, provide these embodiments to be able to be best understood from the present invention, and can be by the scope of the present invention
Complete conveys to those skilled in the art.
The flow chart that Fig. 1 shows the advertisement placement method that the embodiment of the present invention one is provided, as shown in figure 1, the present embodiment
Method specifically include following steps：
Step S101, obtains ad material from content distributing network.
Before ad material is thrown in, file name first to ad material, file content, file size and file is needed
Form etc. is audited, and for the ease of auditing to ad material, ad material can be uploaded to content distributing network, then
In step S101, ad material is obtained from content distributing network, subsequently to audit to ad material.
Step S102, is that the ad material that examination ＆ verification passes through generates corresponding cryptographic check value.
After ad material is obtained from content distributing network, can be to the file name of acquired ad material, text
Part content, file size and file format etc. are audited, and for example, ad material can be examined by the way of manual examination and verification
Core.Specifically, in step s 102, it is that the ad material that passes through of examination ＆ verification generates corresponding encryption school according to predetermined encryption algorithm
Value is tested, and for unsanctioned ad material is audited, then without the need for generating cryptographic check value for which.Wherein, those skilled in the art
Specific AES can be selected according to actual needs as predetermined encryption algorithm, do not limited herein.For example, work as predetermined encryption
When algorithm is MD5 (Message Digest Algorithm 5, Message-Digest Algorithm 5) AES, in step S102
Middle is that the ad material that examination ＆ verification passes through generates corresponding cryptographic check value according to md5 encryption algorithm.
Step S103, uploads device to advertisement and feeds back cryptographic check value, so that advertisement uploads device according to cryptographic check value
The ad material that examination ＆ verification is passed through is supplied to dispensing device and is thrown in.
In embodiments of the present invention, the concrete input that device determines ad material is uploaded by advertisement.It is careful in step S102
After the ad material that core passes through generates corresponding cryptographic check value, in step s 103, device feedback is uploaded to advertisement
Cryptographic check value, advertisement upload device and cryptographic check value are supplied to dispensing device, and dispensing device can according to the cryptographic check value
The ad material that examination ＆ verification passes through easily is obtained, in time, rapidly the ad material that examination ＆ verification passes through is thrown in.Wherein,
Dispensing device may include playback terminal.Those skilled in the art can select specific playback terminal according to actual needs, herein not
Limit.For example, playback terminal can be various advertisement machine.In embodiments of the present invention, it is not direct that advertisement uploads device
The ad material that passes through of examination ＆ verification is provided to dispensing device, but provides cryptographic check value to dispensing device, by dispensing device according to
The cryptographic check value obtains the ad material that examination ＆ verification passes through, and this mode can help to improve the security of data transfer.
The advertisement placement method for providing according to embodiments of the present invention, obtains ad material from content distributing network, then for
The ad material that examination ＆ verification passes through generates corresponding cryptographic check value, then uploads device to advertisement and feeds back cryptographic check value, with
Device is uploaded for advertisement and the ad material that passes through will be audited according to cryptographic check value be supplied to dispensing device and thrown in.According to this
The technical scheme that inventive embodiments are provided, is that the ad material that examination ＆ verification passes through generates corresponding cryptographic check value, and through advertisement
Upload device and the cryptographic check value is supplied to dispensing device, dispensing device can easily obtain examination ＆ verification according to the cryptographic check value
The ad material for passing through, and in time, rapidly the ad material that examination ＆ verification passes through is thrown in, wide so as to be effectively improved
Accuse the input efficiency of material；In addition, compared with the ad material for uploading that device directly passes through to dispensing device offer examination ＆ verification with advertisement,
Cryptographic check value is provided to dispensing device, can help to improve the security of data transfer.
The flow chart that Fig. 2 shows the advertisement placement method that the embodiment of the present invention two is provided, as shown in Fig. 2 the present embodiment
Method specifically include following steps：
Step S201, obtains ad material and the corresponding information of ad material from content distributing network.
Before ad material is thrown in, need first to audit ad material, for the ease of examining ad material
Ad material and the corresponding information of ad material can be uploaded to content distributing network, then in step s 201 by core, from interior
Content distributing network obtains ad material and the corresponding information of ad material, subsequently to audit to ad material.Wherein,
The corresponding information of ad material includes：The file name, file format, file size of ad material, release platform, input form
And the information such as machine models of playback terminal.
After ad material and the corresponding information of ad material being obtained from content distributing network, auditor can basis
The corresponding information of ad material is audited, and obtains auditing result.Specifically, can be according to the file name of ad material, file
Content, file format and file size etc. are audited, so as to obtain auditing result.
Step S202, using the auditing result obtained according to the corresponding information of ad material, is that the advertisement that examination ＆ verification passes through is plain
Material generates corresponding cryptographic check value.
If according to auditing result, ad material 1 and ad material 3 are for auditing the ad material for passing through, advertisement element
Material 2 is the unsanctioned ad material of examination ＆ verification, then in step S202, respectively ad material 1 and ad material 3 generate relative
The cryptographic check value that answers.
Specifically, the characteristic parameter of the ad material that can be passed through according to examination ＆ verification generates corresponding cryptographic check value.Wherein,
Characteristic parameter includes：The parameters such as file size, file identification and destination address.Destination address can be for ad material in content distribution
Address in network.Compared with the mode for generating cryptographic check value according to the concrete file content of ad material, according to advertisement element
The characteristic parameter of material generates the formation efficiency that the mode of cryptographic check value has higher cryptographic check value.
For example, file identification can be file ID, and destination address can be target URL.If the examination ＆ verification of ad material 1 passes through
Ad material, and the corresponding file identification of ad material 1 is ID1, the corresponding destination address of ad material 1 is URL1, that
File size, ID1 in step S202 according to the ad material 1 cryptographic check value corresponding with URL1 generation.
Step S203, uploads device feedback auditing result and cryptographic check value to advertisement, for advertisement upload device according to
The ad material that examination ＆ verification passes through is supplied to dispensing device and is thrown in by cryptographic check value.
In order that advertisement is uploaded device and can obtain the auditing result corresponding with ad material and be passed through with examination ＆ verification
The corresponding cryptographic check value of ad material, in step S203, uploads device feedback auditing result and cryptographic check to advertisement
Value, is thrown in so that advertisement uploads device and will audit, according to cryptographic check value, the ad material that passes through and be supplied to dispensing device.
Wherein, dispensing device may include playback terminal.Those skilled in the art can select specific playback terminal according to actual needs, this
Place does not limit.
Alternatively, in a possible implementation of the present embodiment, before step S202, the method also includes root
According to auditing result, the corresponding information of ad material and default list, the ad material that examination ＆ verification passes through is entered at row format conversion
The step of reason, then step S202 is specially：According to auditing result, it is that the advertisement that the examination ＆ verification after format conversion processing passes through is plain
Material generates corresponding cryptographic check value.
The file format of the ad material being capable of identify that due to the playback terminal of different machines model be different, and wide
Accuse the information that the corresponding information of material includes the machine models of playback terminal, default list include the machine models of playback terminal with
The corresponding relation of discernible file format, then for the ease of auditing the input of the ad material for passing through, can be according to examination ＆ verification knot
Really, the corresponding information of ad material and default list, carry out format conversion processing to the ad material that examination ＆ verification passes through.
In addition, the machine models of some playback terminals belong to incompatible machine models, the playback terminal of these machine models
The cryptographic check value that possibly cannot normally use the characteristic parameter of the ad material passed through according to examination ＆ verification to be generated, but root can be used
The cryptographic check value generated by the concrete file content of the ad material passed through according to examination ＆ verification, then can be according to wide in step S202
The corresponding information of material, for incompatible machine models, the concrete file content of the ad material for passing through respectively is accused according to examination ＆ verification
The characteristic parameter of the ad material passed through with examination ＆ verification generates two cryptographic check values, specifically, can be wide by passed through according to examination ＆ verification
Cryptographic check value referred to as the first cryptographic check value that the concrete file content of material is generated is accused, the advertisement element that will pass through according to examination ＆ verification
The cryptographic check value that the characteristic parameter of material is generated is referred to as the second cryptographic check value, then in step S203, uploads dress to advertisement
Feedback auditing result, the first cryptographic check value and the second cryptographic check value is put, so that advertisement uploads device according to the first encryption school
Test value and the second cryptographic check value and will audit the ad material that passes through and be supplied to dispensing device and thrown in, so that incompatible
The playback terminal of machine models can play the ad material.
The advertisement placement method for providing according to embodiments of the present invention, the characteristic parameter life of the ad material passed through according to examination ＆ verification
Become corresponding cryptographic check value, cryptographic check value phase is generated with the concrete file content of the ad material passed through according to examination ＆ verification
Than being effectively improved the formation efficiency of cryptographic check value；Also, device being uploaded through advertisement, cryptographic check value is supplied to input
Equipment, dispensing device can easily obtain the ad material that examination ＆ verification passes through according to the cryptographic check value, in time, rapidly to examining
The ad material that core passes through is thrown in, so as to be effectively improved the input efficiency of ad material.
Fig. 3 shows the functional block diagram of the advertisement delivery device that the embodiment of the present invention one is provided, as shown in figure 3, the device
Including：Acquisition module 310, generation module 320 and feedback module 330.
Acquisition module 310 is used for：Ad material is obtained from content distributing network.
For the ease of auditing to the file name of ad material, file content, file size and file format etc., extensively
Accuse material and be uploaded to content distributing network in advance, acquisition module 310 obtains ad material from content distributing network.
Generation module 320 is used for：Corresponding cryptographic check value is generated for auditing the ad material for passing through.
Specifically, generation module 320 can be that the ad material generation that examination ＆ verification passes through is corresponding according to predetermined encryption algorithm
Cryptographic check value, and for unsanctioned ad material is audited, then without the need for generating cryptographic check value for which.Wherein, predetermined encryption
Algorithm can be md5 encryption algorithm.
Feedback module 330 is used for：Device is uploaded to advertisement and cryptographic check value is fed back, so that advertisement uploads device according to encryption
The ad material that examination ＆ verification passes through is supplied to dispensing device and is thrown in by check value.
Feedback module 330 uploads device to advertisement and feeds back cryptographic check value, and advertisement uploads device will according to cryptographic check value
The ad material that examination ＆ verification passes through is supplied to dispensing device, and dispensing device can easily obtain examination ＆ verification according to the cryptographic check value and pass through
Ad material, in time, rapidly the ad material that passes through of examination ＆ verification is thrown in.
The advertisement delivery device for providing according to embodiments of the present invention, acquisition module obtain advertisement element from content distributing network
Material, generation module are that the ad material that examination ＆ verification passes through generates corresponding cryptographic check value, and feedback module uploads device to advertisement
Feedback cryptographic check value, sets so that advertisement uploads device and will audit, according to cryptographic check value, the ad material that passes through and be supplied to input
Standby thrown in.The technical scheme for providing according to embodiments of the present invention, is that the ad material that examination ＆ verification passes through generates corresponding adding
Close check value, and the cryptographic check value is supplied to dispensing device through advertisement upload device, dispensing device is according to the cryptographic check
Value can easily obtain the ad material that examination ＆ verification passes through, and in time, rapidly the ad material that examination ＆ verification passes through be thrown in,
So as to be effectively improved the input efficiency of ad material；In addition, uploading device with advertisement directly provide examination ＆ verification to dispensing device
The ad material for passing through is compared, and provides cryptographic check value to dispensing device, can help to improve the security of data transfer.
Fig. 4 shows the functional block diagram of the advertisement delivery device that the embodiment of the present invention two is provided, as shown in figure 4, the device
Including：Acquisition module 410, generation module 420 and feedback module 430.
Acquisition module 410 is used for：Ad material and the corresponding information of ad material are obtained from content distributing network.
Wherein, the corresponding information of ad material includes：The file name, file format of ad material, file size, input
The information such as the machine models of platform, input form and playback terminal.
Generation module 420 is used for：Using the auditing result obtained according to the corresponding information of ad material, examination ＆ verification passes through
Ad material generates corresponding cryptographic check value.
Specifically, the characteristic parameter of the ad material that generation module 420 can pass through according to examination ＆ verification generates corresponding encryption
Check value.Wherein, characteristic parameter includes：The parameters such as file size, file identification and destination address.With the tool according to ad material
Body file content generates the mode of cryptographic check value and compares, and generates the mode of cryptographic check value according to the characteristic parameter of ad material
There is the formation efficiency of higher cryptographic check value.
Feedback module 430 is used for：Device feedback auditing result and cryptographic check value are uploaded to advertisement, so that advertisement uploads dress
Put according to cryptographic check value to audit the ad material that passes through and be supplied to dispensing device and thrown in.
The device may also include：Processing module 440, for according to auditing result, the corresponding information of ad material and pre-
If list, format conversion processing is carried out to the ad material that examination ＆ verification passes through.
The file format of the ad material being capable of identify that due to the playback terminal of different machines model be different, and wide
Accuse the information that the corresponding information of material includes the machine models of playback terminal, default list include the machine models of playback terminal with
The corresponding relation of discernible file format, then for the ease of auditing the input of the ad material for passing through, processing module 440 can
According to auditing result, the corresponding information of ad material and default list, the ad material that examination ＆ verification passes through is entered at row format conversion
Reason.
In the case that the device includes processing module 440, generation module 420 is further used for：At processing module 440
The ad material that examination ＆ verification after reason passes through generates corresponding cryptographic check value.
In addition, the machine models of some playback terminals belong to incompatible machine models, the playback terminal of these machine models
The cryptographic check value that possibly cannot normally use the characteristic parameter of the ad material passed through according to examination ＆ verification to be generated, but root can be used
The cryptographic check value generated by the concrete file content of the ad material passed through according to examination ＆ verification, then generation module 420 can be according to wide
The corresponding information of material, for incompatible machine models, the concrete file content of the ad material for passing through respectively is accused according to examination ＆ verification
The characteristic parameter of the ad material passed through with examination ＆ verification generates two cryptographic check values, specifically, can be wide by passed through according to examination ＆ verification
Cryptographic check value referred to as the first cryptographic check value that the concrete file content of material is generated is accused, the advertisement element that will pass through according to examination ＆ verification
The cryptographic check value that the characteristic parameter of material is generated is referred to as the second cryptographic check value, and then feedback module 430 uploads device to advertisement
Feedback auditing result, the first cryptographic check value and the second cryptographic check value, so that advertisement uploads device according to the first cryptographic check
The ad material that examination ＆ verification passes through is supplied to dispensing device and is thrown in by value and the second cryptographic check value, so that incompatible machine
The playback terminal of type number can play the ad material.
The advertisement delivery device for providing according to embodiments of the present invention, the characteristic parameter life of the ad material passed through according to examination ＆ verification
Become corresponding cryptographic check value, cryptographic check value phase is generated with the concrete file content of the ad material passed through according to examination ＆ verification
Than being effectively improved the formation efficiency of cryptographic check value；Also, device being uploaded through advertisement, cryptographic check value is supplied to input
Equipment, dispensing device can easily obtain the ad material that passes through of examination ＆ verification according to the cryptographic check value, and in time, rapidly right
The ad material that examination ＆ verification passes through is thrown in, so as to be effectively improved the input efficiency of ad material.
Fig. 5 shows the functional block diagram of advertisement delivery system provided in an embodiment of the present invention, as shown in figure 5, advertisement putting
System 500 includes：Advertisement uploads device 510, advertisement delivery device 520 and dispensing device 530.Wherein, advertisement delivery device 520
The advertisement delivery device that can be provided for the embodiment of the present invention two.
Advertisement uploads device 510 to be used for：Ad material is uploaded to content distributing network；Receive advertisement delivery device 520
The cryptographic check value of feedback；Cryptographic check value is provided to dispensing device 530.
Dispensing device 530 is used for：The cryptographic check value that device is provided is uploaded according to advertisement, the ad material that examination ＆ verification is passed through
Thrown in.
Alternatively, in a possible implementation of the present embodiment, in order to easily will pass through with examination ＆ verification
The corresponding cryptographic check value of ad material is supplied to dispensing device, and advertisement is uploaded device 510 and is further used for being connect by communication
Mouth transmits the cryptographic check value corresponding with the ad material that examination ＆ verification passes through to dispensing device 530, will so as to dispensing device 530
The ad material that examination ＆ verification passes through is thrown in.
The advertisement delivery system for providing according to embodiments of the present invention, dispensing device upload the encryption that device is provided according to advertisement
Check value can easily obtain the ad material that examination ＆ verification passes through, and in time, rapidly the ad material that examination ＆ verification passes through be carried out
Throw in, so as to be effectively improved the input efficiency of ad material.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Mode by software plus required general hardware platform is realizing, naturally it is also possible to by hardware.Based on such understanding, on
State the part that technical scheme substantially contributes prior art in other words to embody in the form of software product, should
Computer software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD etc., including some fingers
Order is used so that a computer equipment (can be personal computer, server, or network equipment etc.) executes each enforcement
Method described in some parts of example or embodiment.
Described above illustrate and describes some preferred embodiments of the application, but as previously mentioned, it should be understood that the application
Be not limited to form disclosed herein, be not to be taken as the exclusion to other embodiment, and can be used for various other combinations,
Modification and environment, and can be in invention contemplated scope described herein, by the technology or knowledge of above-mentioned teaching or association area
It is modified.And change that those skilled in the art are carried out and change be without departing from spirit and scope, then all should be in this Shen
Please be in the protection domain of claims.
Claims (10)
1. a kind of advertisement placement method, it is characterised in that include：
Ad material is obtained from content distributing network；
Corresponding cryptographic check value is generated for auditing the ad material for passing through；
Device is uploaded to advertisement and the cryptographic check value is fed back, so that advertisement upload device will according to the cryptographic check value
The ad material that examination ＆ verification passes through is supplied to dispensing device and is thrown in.
2. advertisement placement method according to claim 1, it is characterised in that described obtain advertisement element from content distributing network
Material is further included：Ad material and the corresponding information of ad material are obtained from content distributing network；
The ad material passed through for examination ＆ verification generates corresponding cryptographic check value and is specially：Using being corresponded to according to ad material
The auditing result that obtains of information, be that the ad material that examination ＆ verification passes through generates corresponding cryptographic check value；
Described upload device to advertisement and feed back the cryptographic check value be specially：Device is uploaded to the advertisement and feed back the examination ＆ verification
As a result with the cryptographic check value.
3. advertisement placement method according to claim 1 and 2, it is characterised in that described for auditing the ad material for passing through
Generate corresponding cryptographic check value to further include：
The characteristic parameter of the ad material passed through according to examination ＆ verification generates corresponding cryptographic check value.
4. advertisement placement method according to claim 2, it is characterised in that described for auditing the ad material for passing through life
Before becoming corresponding cryptographic check value, methods described also includes：
According to the auditing result, the corresponding information of ad material and default list, the ad material that examination ＆ verification passes through is carried out
Format conversion processing；
The ad material passed through for examination ＆ verification generates corresponding cryptographic check value and is specially：Be after format conversion processing
The ad material that examination ＆ verification passes through generates corresponding cryptographic check value.
5. a kind of advertisement delivery device, it is characterised in that include：
Acquisition module, for obtaining ad material from content distributing network；
Generation module, for generating corresponding cryptographic check value for auditing the ad material for passing through；
Feedback module, feeds back the cryptographic check value for uploading device to advertisement, so that the advertisement uploads device according to institute
State cryptographic check value and will audit the ad material that passes through and be supplied to dispensing device and thrown in.
6. advertisement delivery device according to claim 5, it is characterised in that the acquisition module is further used for：From interior
Content distributing network obtains ad material and the corresponding information of ad material；
The generation module is further used for：Using the auditing result obtained according to the corresponding information of ad material, it is that examination ＆ verification is logical
The ad material that crosses generates corresponding cryptographic check value；
The feedback module is further used for：Device is uploaded to the advertisement and feed back the auditing result and the cryptographic check
Value.
7. the advertisement delivery device according to claim 5 or 6, it is characterised in that the generation module is further used for：
The characteristic parameter of the ad material passed through according to examination ＆ verification generates corresponding cryptographic check value.
8. advertisement delivery device according to claim 6, it is characterised in that described device also includes：Processing module, is used for
According to the auditing result, the corresponding information of ad material and default list, row format is entered to the ad material that examination ＆ verification passes through
Conversion process；
The generation module is further used for：The ad material that examination ＆ verification after processing for the processing module passes through generates corresponding
Cryptographic check value.
9. a kind of advertisement delivery system, it is characterised in that include：Advertisement upload device, as described in any one of claim 5-8
Advertisement delivery device and dispensing device；Wherein,
The advertisement uploads device to be used for：Ad material is uploaded to content distributing network；Receive the advertisement delivery device anti-
The cryptographic check value of feedback；The cryptographic check value is provided to the dispensing device；
The dispensing device is used for：The cryptographic check value that device is provided is uploaded according to the advertisement, the advertisement element that examination ＆ verification is passed through
Material is thrown in.
10. the advertisement delivery system according to 9, it is characterised in that the advertisement uploads device and is further used for：By communication
Interface transmits the cryptographic check value corresponding with the ad material that examination ＆ verification passes through to the dispensing device.
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| CN201610816654.0A CN106487780A (en) | 2016-09-12 | 2016-09-12 | Advertisement placement method, apparatus and system |
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Application publication date: 20170308 |