CN107659831B - Media data processing method, client and storage medium - Google Patents
Media data processing method, client and storage medium Download PDFInfo
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- CN107659831B CN107659831B CN201710356230.5A CN201710356230A CN107659831B CN 107659831 B CN107659831 B CN 107659831B CN 201710356230 A CN201710356230 A CN 201710356230A CN 107659831 B CN107659831 B CN 107659831B
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- promotional content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8106—Monomedia components thereof involving special audio data, e.g. different tracks for different languages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computing Systems (AREA)
- Information Transfer Between Computers (AREA)
Abstract
This application discloses media data processing methods, it include: when the data flow for receiving main media content from application server and when showing main media content, promotional content push request is sent to promotional content release platform, so that it carries out menu processing and determines the order chosen；Wherein, application server obtains the voice data stream of main media content and therefrom analyzes at least one section of voice data and be supplied to promotional content release platform；The information for the order chosen is received from promotional content release platform；According to the acquisition of information promotional content material of the promotional content material in the information for the order chosen；When receiving the successful match notice from promotional content release platform, promotional content is shown according to promotional content material.
Description
Technical field
This application involves internet area more particularly to media data processing methods, applications client and storage medium.
Background technique
With the development of internet technology, more and more data (including: text, picture, audio, video etc.) can pass through
Internet is pushed to various users.Such as: user can receive network when using the terminal devices such as mobile phone, PC browsing webpage
The various data of side push, such as: advertisement, public good advertisement information, news of picture or video format etc..In this way, user can be with
News, interested content etc. when timely learning.This kind of data are referred to alternatively as promotional content, pushed information or push media content
Deng.
Summary of the invention
Present application example provides a kind of media data processing method, is applied to applications client, this method comprises: when from answering
When being received the data flow of main media content with server and shown the main media content, pushed away to the transmission of promotional content release platform
Wide content push request, so that it carries out menu processing and determines the order chosen；Wherein, described in the application server obtains
The voice data stream of main media content and therefrom analyze at least one section of voice data and be supplied to the promotional content launch it is flat
Platform；From the information for the order chosen described in promotional content release platform reception；According in the information of the order chosen
Promotional content material acquisition of information described in promotional content material；When receiving the matching from the promotional content release platform
When success notification, promotional content is shown according to the promotional content material；Wherein, described in the promotional content release platform extremely
The description text of few one section of voice data promotional content corresponding with the order chosen is matched, when wherein one section
When voice data and the description text matches, the successful match notice is issued.
Present application example provides a kind of media data processing method, is applied to the first applications client, this method comprises: working as
To application server uploaded videos programme televised live live data streams when, recording audio data simultaneously to the application server upload
Real-time live audio data flow, so that the application server identifies at least one section of language from the live audio data flow
Sound data are simultaneously supplied to promotional content release platform, so that the promotional content release platform at least one section of voice data
The description text of promotional content corresponding with the order chosen for the second applications client is matched, when wherein one section of voice number
When according to the description text matches, the second applications client of Xiang Suoshu sends the notice of successful match, so that described second answers
The information of the promotional content material in the information for the order chosen according to client shows the promotional content.
Present application example provides a kind of media data processing method, is applied to application server, this method comprises: when to answering
When providing the data flow of main media content with client, the real-time audio of the main media content is obtained；From the sound
At least one section of voice data is analyzed in frequency data stream；At least one section of voice data is sent to promotional content release platform,
So that the description of its at least one section of voice data promotional content corresponding with the order chosen for the applications client described in
Text is matched, and when wherein one section of voice data is with the description text matches, Xiang Suoshu applications client issues matching
Success notification, so that the applications client shows the promotional content in response to successful match notice.
Present application example provides a kind of applications client, comprising: player receives main media content from application server
Data flow simultaneously shows the main media content；Promotional content plug-in unit, when the player shows the main media content, to institute
It states promotional content release platform and sends promotional content push request so that it carries out menu processing and determines the order chosen, from institute
The information for stating the order chosen described in the reception of promotional content release platform, according in the popularization in the information of the order chosen
Hold promotional content material described in the acquisition of information of material；Wherein, the application server obtains the audio of the main media content
Data flow simultaneously therefrom analyzes at least one section of voice data and is supplied to the promotional content release platform；The player, when
When receiving the successful match notice from the promotional content release platform, the promotional content plug-in unit is called, so that described push away
The promotional content material is passed to the player by wide content plug-in unit, is shown in promoting further according to the promotional content material
Hold；Wherein, the promotional content release platform is corresponding with the order chosen described at least one section of voice data
The description text of promotional content is matched, and when wherein one section of voice data is with the description text matches, issues described
With success notification.
Present application example provides a kind of applications client, comprising: player is broadcast live when to application server uploaded videos
When the live data streams of program, recording audio data simultaneously upload real-time live audio data flow to the application server, with
So that the application server is identified at least one section of voice data from the live audio data flow and is supplied to promotional content
Release platform, so that the promotional content release platform is chosen at least one section of voice data with for the second applications client
The description text of the corresponding promotional content of order matched, when wherein one section of voice data and the description text matches
When, the second applications client of Xiang Suoshu sends the notice of successful match, so that second applications client is chosen according to
Order information in the information of the promotional content material show the promotional content.
Present application example provides a kind of storage medium, is stored with data processor, and the data processor is for making
Computer executes method as described above.
The above-mentioned technical proposal proposed using the application, can improve the push effect of promotional content.
Detailed description of the invention
It, below will be to needed in example description in order to illustrate more clearly of the technical solution in present application example
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some examples of the application, for this field
For those of ordinary skill, without any creative labor, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 be this application involves a kind of system architecture schematic diagram；
Fig. 2 is the method flow diagram of one example of the application；
Fig. 3 is the method flow diagram of one example of the application；
Fig. 4 is the method flow diagram of one example of the application；
Fig. 5 is the client terminal structure figure of one example of the application；
Fig. 6 is the server architecture figure of one example of the application；
Fig. 7 is the platform structure figure of one example of the application；
Fig. 8 is the interacting message figure of one example of the application；And
Fig. 9 is the equipment structure chart of one example of the application.
Specific embodiment
Below in conjunction with the attached drawing in present application example, the technical solution in present application example is carried out clearly and completely
Description, it is clear that described example is only a part of example of the application, rather than whole examples.Based on the reality in the application
Example, every other example obtained by those of ordinary skill in the art without making creative efforts belong to this
Apply for the range of protection.
Present applicant proposes media data processing method, this method be can be applied in system architecture shown in FIG. 1.Such as Fig. 1
It is shown, the system architecture include: applications client 101, provide online Media content service application server 102 (can also claim
For medium content server), promotional content release platform 103, these entities are communicated by internet 104.
User accesses application server 102, such as viewing Online Video or broadcast listening using applications client 101.It answers
The Website server of various internet audios and/or video content services can be to provide with server 102, such as: portal
Site server, offer Online Video/audio play the server of service, server of social platform etc., specifically, can be
The online audios of offers such as dragonfly FM, my cruel music play the server of service, are also possible to iqiyi.com, youku.com etc. and provide
The server of line video playing service can also be the server etc. of various live streaming platforms.Correspondingly, applications client 101 can
To be that the online audios such as dragonfly FM, my cruel music are played using (APP) client, it is also possible to iqiyi.com, youku.com etc. and exists
Line video playing APP client can also be various live streaming APP clients etc..
When a user just using applications client 101 access application server 102 provide media content (viewing video or
Person listens to audio) when, for realizing the promotional content plug-in unit of promotional content push in applications client 101, as ad ware is opened
Give out a contract for a project (SDK), sends promotional content push request (such as advertisement exposure request), promotional content to promotional content jettison system 103
Jettison system 103 is according to the user information carried in promotional content push request and shows position information (such as ad spot information)
Menu processing can be carried out, so that the order that orientation matches with this user information and displaying position information is selected, by the order
Information be sent to applications client 101.The information of the order may include the material chain ground connection of the corresponding promotional content of the order
Text/picture material in location (such as URL) and/or promotional content.Applications client 101 can be with according to the information of the order
Show corresponding promotional content, such as: according to the chained address of material pull promotional content material (such as picture, animation or
Video file etc.) and/or the extraction text/picture material from the information of the order, and promotional content is shown according to these materials.
Here, relative to promotional content, above-mentioned media content can be considered to be main media content, can lead through the above scheme showing
Promotional content is pushed during media content.Wherein, the information of order may comprising promotional content material chained address and
Text material then can be superimposed displaying with material files such as picture, videos by the text/picture material in promotional content, such as: root
The video material file of video ads can be pulled according to URL, and the advertising slogan of textual form can be also extracted from the information of order,
Then advertising slogan can be superimposed in video pictures while playing video material file, this completes advertisement broadcastings.
When above-mentioned promotional content is advertisement, system architecture shown in FIG. 1 is the system architecture for pushing Internet advertising,
In, promotional content jettison system 103 for advertisement delivery system or can be advertisement launching platform.
In one example, the method that the application proposes can show that promotional content, this method can when showing main media content
Applied to applications client 101.As shown in Fig. 2, this method may include following steps:
Step 201: when the data flow for receiving main media content from application server 102 and showing the main media content
When, applications client 101 sends promotional content push request to promotional content release platform 103, so that it carries out menu processing
And determine the order chosen.
Wherein, application server 102 obtains the voice data stream of main media content and therefrom analyzes an at least Duan Yuyin
Data are simultaneously supplied to promotional content release platform 103.Here voice data refers to the lines pair of role in main media content
The audio data or text answered.Such as: in video program, the audio data or text of the lines part that character is said.
Step 202: applications client 101 receives the information of the above-mentioned order chosen from promotional content release platform 103.
Step 203: applications client 101 is according to the acquisition of information of the promotional content material in the information of this order chosen
Promotional content material.
In some instances, the information of promotional content material may include: the mark of the chained address (URL) of material, material
Know etc., by these information it is available to promotional content material (can include: text, picture, animation and/or video material text
Part).
Step 204: when receiving the successful match notice from promotional content release platform 103, applications client 101
Promotional content is shown according to acquired promotional content material.
Wherein, at least one section of voice data and above-mentioned choosing that the application server 102 of promotional content release platform 103 provides
In the description text of the corresponding promotional content of order matched, when wherein one section of voice data describes text matches with this
When, issue the successful match notice.Here, successful match notice may be from promotional content release platform 103 via application
Server 102 is sent to applications client 101, it is also possible to directly issue applications client 101.
Here, promotional content release platform 103 can create order for the promotional content that popularization side to be launched, and can receive and push away
Promotional content material, orientation setting parameter for extensively just uploading etc., and the information of promotional content material is described (such as in order
URL), orient, show the information such as position.Promotional content release platform 103 can ask after receiving promotional content push request according to this
It seeks the user information of middle carrying, show that position information and/or facility information etc. carry out menu processing, to select orientation and/or exhibition
Show the order that user information, displaying position information and/or facility information that position and the request carry match, then is ordered what is chosen
Single relevant information returns to applications client 101.The relevant information of this order chosen may include above-mentioned promotional content material
Information, may also comprise show position information, in this way, applications client 101 can be according to these relevant informations of order in the page
Promotional content is shown on a certain displaying position.It in the above-described example, can be further wherein comprising can be used in the order of creation
The description text that matched promotional content is carried out with voice data, includes advertising slogan such as in publicity orders, and the above order is corresponding
The description text of promotional content can be extracted from order.Optionally, promotional content release platform can also be by this description text
It is associated with preservation with order, for example, an order can be associated with a .txt file, this description text is contained in the .txt file
This (such as advertising slogan).In short, the available description text to the corresponding promotional content of a certain order of promotional content release platform.
Wherein, in above-mentioned promotional content push request, user information may include Internet user in various APP, website
On the various accounts that register to use, such as: QQ instant messaging number, e-mail address, wechat account, microblog account, Taobao's account
Number etc..Display location information is used to describe the position for being used to show media content provided in the page of applications client, such as
The position that can be used to show advertisement in some page is described.Facility information is used to describe the attribute of user equipment itself, it may include:
The device types such as mobile terminal, PC, smart television, the OS Types such as Android, IOS, brand/model information etc.
Deng.
In some instances, applications client 101 may include player and promotional content plug-in unit, when player shows main matchmaker
When holding in vivo, step 201~204 are can be performed in promotional content plug-in unit.In step 204, what promotional content plug-in unit can will acquire pushes away
Wide content material passes to player, and one floating layer of pull-up on the page of player current presentation, is floated herein by player
The displaying of promotional content is completed on layer using promotional content material.Here it is possible to by calling WebView component to come from current page
One WebView floating layer of pull-up on face.
Using examples detailed above, when occurring the description text phase of one section with promotional content in the main media content from current presentation
When matched voice data, this promotional content can be shown, it thus provides a kind of new promotional content drop mechanisms, improve
The bandwagon effect of promotional content.Specifically, host or some angle for advertising display, in currently playing video
When color says one section of lines to match with preset Advertising Copy, so that it may show the advertisement.Such as: for Nike advertisement
Speech, preset Advertising Copy can be " Justdo it ", when someone says in the programme televised live of broadcasting or various video programs
When lines " Just do it ", so that it may show Nike advertisement at once.In this way, can not only enrich the viewing experience of user, but also can
To promote the promotion effect of promotional content, while a kind of new promotional content throwing also is provided for promotional content release platform 103
Mode playback for advertisement launching platform and provides media side and the advertiser three of application server for advertisement launching platform
Side provides a kind of new modality for co-operation, commercial value with higher.For providing a kind of live streaming platform (matchmaker of programme televised live
Body side) for, a kind of living broadcast interactive advertisement can be realized using examples detailed above, brought for live streaming platform and programme televised live host
New ad revenue.
In some instances, when receiving successful match notice, applications client 101 can be according to the promotional content
Promotional content material described in the acquisition of information of material, and the promotional content is shown according to the promotional content material.Namely
It says, when receiving the information for the order chosen, applications client 101 does not obtain promotional content material at once, but works as basis
When thering is the description text of one section of voice data and promotional content to match in the main media content of successful match Notification Validation, then obtain
Promotional content material is simultaneously shown.In this way, the storage resource of user equipment can be saved, (received when reaching displaying opportunity
When with success notification) promotional content material is obtained again.
In some instances, when receiving the information of the order chosen, applications client 101 obtains the popularization
Content material, and the promotional content material is further buffered in local.Wherein, when receiving successful match notice,
Applications client 101 reads the promotional content material from local, and is shown in the popularization according to the promotional content material
Hold.That is, when receiving the information for the order chosen, applications client 101 obtain at once promotional content material and by its
It is buffered in local, when according to there is the description of one section of voice data and promotional content literary in the main media content of successful match Notification Validation
When originally matching, then reads the promotional content material of local cache and show.It (receives in this way, when reaching displaying opportunity
When with success notification), promotional content can be shown faster.
In some instances, the order chosen includes one or more orders；The method further includes: work as institute
When stating successful match notice, applications client 101 determines the information for the order chosen that the successful match notice carries
The corresponding promotional content material.Wherein, according in the corresponding popularization of information of an identified order chosen
Hold material and shows the corresponding promotional content of one order chosen.In this way, applications client 101 may obtain it is multiple
The information (i.e. possible multiple promotional contents to be presented) for the order chosen, when receiving a successful match notice, determines it
A corresponding order, then shows the corresponding promotional content of the order.Specifically, a certain programme televised live may correspond to it is multiple wide
It accuses, when host says the lines to match with a certain Advertising Copy, that is, the advertisement is shown, then the platform that host is not justified
It may be triggered when word and show different advertisements.
In the above-described example, application server 102 can extract audio from the data flow of the main media content currently provided
Data flow can also receive its real-time audio recorded from applications client 101.Such as: in programme televised live, host
Applications client 101 can pass through the real-time audio of microphone records host and be sent to application server 102.
In some instances, media data processing method provided by the present application can be applied to the first applications client (as directly
Broadcast the applications client of host in program).This method may include following steps:
When the data flow of hero of biography media content on application server, the first applications client recording audio data and to
Application server uploads real-time voice data stream, so that application server analyzes at least one section of language from this voice data stream
Sound data are simultaneously supplied to promotional content release platform, so that promotional content release platform uses at least one section of voice data and is second
The description text of the corresponding promotional content of the order that applications client is chosen is matched, when wherein one section of voice data with it is described
When describing text matches, the notice of successful match is sent to the second applications client, so that the second applications client is according to
The information of the promotional content material in the information for the order chosen shows the promotional content.It is above-mentioned in live scene
Main media content can be video living broadcast programs, and the data flow of above-mentioned main media content can be the live streaming number of video living broadcast programs
According to stream (such as live video Media Stream), the first applications client, which has, provides the function of programme televised live, the real-time sound uploaded
The real-time live audio data flow that frequency data stream is recorded for it.
Specifically, the applications client (the first applications client) of host can be recorded by microphone in live scene
The real-time live broadcast voice data stream of host processed is simultaneously sent to application server 102, and application server 102 can be from this live audio
At least one section of voice data is analyzed in data flow and is supplied to promotional content release platform.Parallel, the second applications client
When accessing the page of programme televised live (such as video living broadcast programs), promotional content push is had issued to promotional content release platform and is asked
It asks, promotional content release platform can carry out menu according to the request, and the information for the order chosen is returned to the second application visitor
Family end.When promotional content release platform determines the popularization corresponding with the order chosen for the second applications client of certain section of voice data
When the description text of content matches, successful match notice can be issued to the second applications client, so that the second client can open up
Show corresponding promotional content.Here, the second client may have multiple, the application client including each main media content of access
End, wherein may include the first client, that is to say, that in live scene, the applications client of host can also pass through
Aforesaid way shows promotional content.
In some instances, the above-mentioned method and step for being applied to the first applications client and each step shown in Fig. 2 can
It is realized by same application client.That is, when the user of this applications client is as the user for watching main media content
When, each step shown in Fig. 2 is executed, it, can be with as a side of the user of this applications client as the main media content of offer
Execute the above-mentioned method and step for being applied to the first applications client.
In some instances, present applicant proposes a kind of media data processing method, it can be applied to application server
102.As shown in figure 3, this method may include following steps:
Step 301: when providing the data flow of main media content to applications client 101, application server 102 obtains institute
State the real-time audio of main media content.
Step 302: application server 102 analyzes at least one section of voice data from the voice data stream.
Step 303: application server 102 sends at least one section of voice data to promotional content release platform 103, with
Make it with the description text of at least one section of voice data promotional content corresponding with the order chosen for applications client 101
It is matched, when wherein one section of voice data is with the description text matches, it is logical to issue successful match to applications client 101
Know, so that applications client 101 shows the promotional content in response to successful match notice.
In some instances, the real-time audio for obtaining the main media content, comprising: from the main media
Real-time audio is extracted in the data flow of content.Such as: for some video programs such as to replay or video display collection of drama
Main media content, application server 102 can extract voice data stream from the real time video data stream of main media content.
In some instances, the real-time audio for obtaining the main media content, comprising: from applications client
101 receive its real-time voice data stream uploaded by the audio data for the main media content for recording current presentation.
Such as: for live streaming platform on programme televised live, can from the applications client 101 of host receive its scene record in video
The real-time live audio data flow of host in programme televised live.
In some instances, described that at least one section of voice data is analyzed from the voice data stream, comprising: from described
All voice data are analyzed in voice data stream.That is, the voice of all roles can be analyzed.Such as: for live streaming
Program can analyze out the voice of all hosts.For video display collection of drama, the voice of all plot roles can analyze out.
In some instances, described that at least one section of voice data is analyzed from the voice data stream, comprising: according to prestoring
At least one voice audio sample data, the voice number of at least one voice is analyzed from the voice data stream
According to.Specifically, the audio data of each section of voice can be extracted from voice data stream, by by each section audio data extracted and
The audio sample data prestored carries out transcoding and compares code rate, can determine and select at least one from each section audio data
The audio data of voice, and then at least one voice data can be analyzed.Such as: it, may in a video program
There is the voice of multiple personages, and the voice of designated person can be analyzed using this programme, such as the voice of host or leading role.
In specific implementation, the audio sample data of designated person can be prestored, such as in advance record host voice audio data or
Person extracts the voice audio data of assigned role from the video of video display collection of drama and in advance as audio sample data.This
Sample, when playing main media content, only the voice of designated person could trigger the displaying of promotional content, advanced optimized and pushed away
The bandwagon effect of wide content.
In some instances, described that at least one section of voice data is analyzed from the voice data stream, comprising: from described
The audio data of at least one section voice is extracted in voice data stream；Voice knowledge is carried out to the audio data of at least one section voice
Other places reason obtains the text of at least one section voice.Wherein, application server 102 is sent to promotional content release platform 103
At least one section of voice data be at least one section voice text.Promotional content release platform 102 can be directly with connecing
The text of at least one section voice received is matched with foregoing description text.
In some instances, described that at least one section of voice data is analyzed from the voice data stream, comprising: from described
The audio data of at least one section voice is extracted in voice data stream.Wherein, it is flat to be sent to promotional content dispensing for application server 102
At least one section of voice data of platform 103 is the audio data of at least one section voice.In such cases, in needing to promote
Hold release platform 102 voice recognition processing carried out to the audio data that receives and obtain the text of at least one section voice, then by its
It is matched with foregoing description text.
In some instances, present applicant proposes a kind of media data processing methods, and it is flat to can be applied to promotional content dispensing
Platform 103.As shown in figure 4, this method may include following steps:
Step 401: pushing request, promotional content release platform 103 in response to the promotional content from applications client 101
The user information that request carries is pushed according to the promotional content and carries out menu processing, and the information for the order chosen is returned to and is answered
With client 101；The information of the order includes the information of promotional content material.
Step 402: promotional content release platform 103 receives at least one section of voice data from application server 102, institute
Stating at least one section of voice data is application server 102 from the real-time of the current main media content provided for applications client 101
It is analyzed in voice data stream.
Step 403: promotional content release platform 103 at least one section of voice data respectively with the order chosen
The description text of corresponding promotional content is matched.
Step 404: when wherein one section of voice data and the description text match, promotional content release platform 103
The notice that successful match is sent to applications client 101, so that in information of the applications client 101 according to the order chosen
The information of the promotional content material show the promotional content.
It in some instances, is at least a segment of audio from the received at least one section of voice data of application server 102
Data；It is described at least one section of voice data respectively promotional content corresponding with the order chosen description text into
Row matching, comprising: voice recognition processing is carried out at least a segment of audio data, obtains the text of at least one section voice
This；It is matched respectively with the description text with the text of at least one section voice.
It in some instances, is an at least Duan Yuyin from the received at least one section of voice data of application server 102
Text；Wherein, it is matched respectively with the description text with the text of at least one section voice.
In some instances, present applicant proposes a kind of applications clients.As shown in figure 5, the applications client 500 can wrap
Player 501 and promotional content plug-in unit 502 are included, their working principle is as follows:
Player 501 receives the data flow of main media content from application server 102 and shows the main media content.
Promotional content plug-in unit 502, when player 501 shows the main media content, to promotional content release platform 103
Promotional content push is sent to request so that it carries out menu processing and determines the order chosen, from promotional content release platform 103
The information for the order chosen described in reception, according to the acquisition of information institute of the promotional content material in the information of the order chosen
State promotional content material；Wherein, application server 102 obtains the voice data stream of the main media content and therefrom extracts at least
One section of voice data is simultaneously supplied to promotional content release platform 103.
Player 501 calls promotional content when receiving the successful match notice from promotional content release platform 103
Plug-in unit 502 so that the promotional content material is passed to player 501 by promotional content plug-in unit 502, player 501 further according to
The promotional content material shows promotional content.Wherein, promotional content release platform 103 at least one section of voice data with
The description text of the corresponding promotional content of order chosen is matched, when wherein one section of voice data is retouched with described
When stating text matches, the successful match notice is issued.
In some instances, promotional content plug-in unit 502 is when played device 501 calls, according to the promotional content material
Acquisition of information described in promotional content material, and the promotional content material is passed into player 501.
In some instances, promotional content plug-in unit 502 pushes away described in acquisition when receiving the information of the order chosen
Wide content material, and the promotional content material is further buffered in local；When played device 501 calls, from local reading
The promotional content material is taken, and the promotional content material is passed into player 501.
In some instances, the order chosen includes one or more orders.Promotional content plug-in unit 502 is when played
When device 501 calls, further determine that the information for the order chosen that the successful match notice carries pushes away described in corresponding
Wide content material, and the promotional content material of the determination is passed into player 501.
In examples detailed above, player 501 can be various audio/video media players, and promotional content plug-in unit 502 can be with
It is the module for being used to push promotional content being embedded in applications client 101, such as advertisement SDK.
In some instances, the application also proposed a kind of applications client, can be used as host in live scene
Applications client.The applications client includes at least: player, when the data of the hero of biography media content on application server 102
When flowing (live data streams of such as video living broadcast programs), recording audio data simultaneously upload real-time audio to application server 102
Data flow (i.e. live audio data flow), so that application server 102 identifies at least one section of language from the voice data stream
Sound data are simultaneously supplied to promotional content release platform 103, so that at least one section of voice number of promotional content release platform 103
It is matched according to the description text of promotional content corresponding with the order chosen for the second applications client, as a wherein Duan Yuyin
When data and the description text matches, the second applications client of Xiang Suoshu sends the notice of successful match, so that described second
The information of the promotional content material in the information for the order that applications client is chosen according to shows the promotional content.
When this applications client is alternatively arranged as watching the applications client of the user of main media content, which can be further equipped with
The function of aforementioned playout device 501, the applications client can further comprise aforementioned promotional content plug-in unit 502.
In some instances, present applicant proposes a kind of application servers, as shown in fig. 6, the application server 600 can wrap
It is as follows to include acquisition module 601, analysis module 602 and sending module 603, their working principle:
Module 601 is obtained, when providing the data flow of main media content to applications client 101, obtains the main media
The real-time audio of content.
Analysis module 602 analyzes at least one section of voice data from the voice data stream.
Sending module 603 sends at least one section of voice data to promotional content release platform 103, so that it uses institute
State the description text progress of at least one section of voice data promotional content corresponding with the order chosen for applications client 101
Match, when wherein one section of voice data is with the description text matches, issues successful match notice to applications client 101, make
It obtains applications client 101 and shows the promotional content in response to successful match notice.
In some instances, present applicant proposes a kind of promotional content release platforms, as shown in fig. 7, the promotional content is thrown
Being laid flat platform 700 may include menu module 701, matching module 702, notification module 703, their working principle is as follows:
Menu module 701 pushes request in response to the promotional content from applications client 101, according in the popularization
Hold the user information that push request carries and carry out menu processing, the information for the order chosen is returned into applications client 101；Institute
The information for stating order includes the information of promotional content material.
Matching module 702 receives at least one section of voice data from application server 102, an at least Duan Yuyin
Data are that application server 102 divides from the real-time audio of the current main media content provided for applications client 101
It is precipitated；It is carried out with the description text of at least one section of voice data promotional content corresponding with the order chosen respectively
Match
Notification module 703, when wherein one section of voice data and the description text match, to applications client 101
The notice for sending successful match, so that applications client 101 is according to the promotional content in the information of the order chosen
The information of material shows the promotional content.
The specific implementation principle of above-mentioned each functions of modules has been described above, and which is not described herein again.
In some instances, present applicant proposes a kind of media data processing systems, as shown in Figure 1, including application client
End 101, application server 102 and promotional content release platform 103.Applications client 101 is led when from the reception of application server 102
The data flow of media content and when showing the main media content, sends promotional content push to promotional content release platform 103
Request.Application server 102 obtains the main matchmaker when providing the data flow of the main media content to applications client 101
The voice data stream held in vivo simultaneously therefrom analyzes at least one section of voice data and is supplied to promotional content release platform 103.It pushes away
Wide content release platform 103, pushes in response to the promotional content and requests, and pushes the use that request carries according to the promotional content
Family information carries out menu processing, and the information for the order chosen is returned to the applications client；The information of the order includes
The information of promotional content material；It receives from least one section of voice data described in application server 102, with described at least one section
The description text of voice data promotional content corresponding with the order chosen respectively is matched, when wherein one section of voice number
When according to matching with the description text, the notice of successful match is sent to applications client 101.Applications client 101, into one
The information for the order chosen described in step reception, according to the acquisition of information of the promotional content material in the information of the order chosen
The promotional content material；When receiving successful match notice, promotional content is shown according to the promotional content material.
Fig. 8 shows the interacting message figure in present application example.In this example, applications client includes videoconference client 1
With videoconference client 2, application server is the video server that can provide live streaming platform, wherein videoconference client 1 is live streaming section
The applications client of host in mesh (such as video living broadcast programs) includes at least player；Videoconference client 2 is viewing live streaming
The applications client of the user of program includes at least player and promotional content plug-in unit, and in this example, promotional content is wide
It accuses, promotional content plug-in unit is advertisement SDK, and promotional content release platform is advertisement launching platform.As shown in figure 8, including following step
It is rapid:
Step 800: ad material is uploaded to advertisement launching platform by advertiser, and advertisement launching platform generates ad material
URL, and publicity orders are created for it, it is flat that the relevant information that the URL of ad material can be used as publicity orders is stored in advertisement dispensing
In platform, ad material can be stored in advertisement launching platform material server or outside for providing the service of content-data
In device (such as content delivery network service device).
Step 801: the video player in videoconference client 1 records the video data of programme televised live and uploads live video
It is flow to video server, video server is again to the video player transmission live streaming view of the videoconference client 2 of each viewing user
Frequency flows.Video player in videoconference client 1 passes through the audio data of microphone records host's voice and simultaneously to video
Server uploads real-time voice data stream.Video server carries out analysis and therefrom identifies master to receiving voice data stream
Hold the text of each section of voice of people.
Step 802: the video player in videoconference client 2 is according to the live video stream broadcasting programme televised live received
When video, the advertisement SDK in videoconference client 2 is called.
Step 803: advertisement SDK is rear to advertisement launching platform transmission ad-request what is be called.
Step 804: advertisement launching platform carries out menu according to user information, ad spot information carried in ad-request etc.
Processing, to select the publicity orders to match with the ad-request and as order to be put.
Step 805: the relevant information of order to be put is returned to the advertisement in videoconference client 2 by advertisement launching platform
SDK.Here, the relevant information of order to be put may include the information such as the URL, advertisement position, order note identification of the ad material.
Step 806: the text for each section of voice that video server will identify that is sent to advertisement launching platform.
Step 807~808: advertisement launching platform by the text of each section of voice respectively with the Advertising Copy in order to be put
It is matched, when the text and the Advertising Copy that have one section of voice match, the advertisement SDK into videoconference client 2 is sent
The notice of successful match.
Step 809~810: advertisement SDK pulls advertisement according to the URL of ad material in the notice for receiving this successful match
Material, and ad material is passed into the video player in videoconference client 2, also on the current page of the video player
One WebView floating layer of pull-up.
Step 811: the video player in videoconference client 2 plays the ad material in the WebView floating layer, in turn
Complete the broadcasting of advertisement.
In this example, the interactive advertisement in programme televised live is realized, i.e. advertisement broadcasting can pass through the voice of host
And trigger, there is very strong practical value, improve the utilization rate of advertisement playing resource, and technology is realized simply, not necessarily
Excessive process resource is occupied, this programme can effectively improve the performance of advertisement delivery system, provide a kind of completely new advertisement
Drop mechanisms.In actual live scene, if host thinks (such as going to toilet) away from keyboard, it can be said that advertising slogan out, into
And the displaying of advertisement can be triggered, thus advertisement and programme televised live more effectively can be played using the limited live streaming time, also given
Viewing user brings good video viewing experience.
In addition, applications client, application server, promotional content release platform in each example of the application and its
In each component part can integrate in one processing unit, be also possible to modules and physically exist alone, can also two
A or more than two entities (applications client, server and platform) or component part are integrated in one unit.It is above-mentioned integrated
Unit both can take the form of hardware realization, can also realize in the form of software functional units.
In one example, above-mentioned entity may operate in various calculating equipment, and load the storage in the calculating equipment
In device.
Fig. 9 shows the composite structural diagram of the calculating equipment where above-mentioned entity.As shown in figure 9, the calculating equipment includes
One or more processor (CPU) 902, communication module 904, memory 906, user interface 910, and for interconnecting these
The communication bus 908 of component.
Processor 902 can send and receive data by communication module 904 to realize network communication and/or local communication.
User interface 910 includes one or more output equipments 912 comprising one or more speakers and/or one
Or multiple visual displays.User interface 910 also includes one or more input equipments 914 comprising such as, keyboard, mouse
Mark, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 906 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment or other non-volatile solid-state memory devices.
The executable instruction set of 906 storage processor 902 of memory, comprising:
Operating system 916, including the program for handling various basic system services and for executing hardware dependent tasks；
Using 918, including the various programs for realizing above-mentioned media data processing method, this program be can be realized
The process flow in each example is stated, for example may include applications client 500 shown in fig. 5, application server shown in fig. 6
600 and/or promotional content release platform 700 shown in Fig. 7.
In some instances, applications client 500 may include each section 501~502 shown in fig. 5, each section 501~
502 can store machine-executable instruction.Processor 902 is by executing the machine in memory 906 in each section 501~502
Device executable instruction, and then can be realized the function of each part mentioned above 501~502.
In some instances, application server 600 may include at least one of each module 601~603 shown in fig. 6,
Each module 601~603 can store machine-executable instruction.Processor 902 is by executing each module 601 in memory 906
Machine-executable instruction in~603, and then can be realized the function of above-mentioned each module 601~603.
In some instances, promotional content release platform 700 may include in each module 701~703 shown in Fig. 7 at least
One, each module 701~703 can store machine-executable instruction.Processor 902 is by executing each mould in memory 906
Machine-executable instruction in block 701~703, and then can be realized the function of above-mentioned each module 701~703.
In addition, each example of the application can pass through the data processing journey by data processing equipment such as computer execution
Sequence is realized.Obviously, data processor constitutes the present invention.In addition, being commonly stored at data in one storage medium
Reason program is by directly reading out storage medium for program or by installing or copying to depositing for data processing equipment for program
It stores up in equipment (such as hard disk and/or memory) and executes.Therefore, such storage medium also constitutes the present invention.Storage medium can make
With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory
Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore disclosed herein as well is a kind of non-volatile memory mediums, wherein it is stored with data processor, the data
Processing routine is used to execute any example of the application above method.
In addition, method and step described herein is with data processor in addition to that can be realized, can also by hardware Lai
It realizes, for example, can be by logic gate, switch, specific integrated circuit (ASIC), programmable logic controller (PLC) and embedding microcontroller etc.
To realize.Therefore this hardware that herein described method may be implemented also may be constructed the application.
The foregoing is merely the preferred embodiments of the application, all in spirit herein not to limit the application
Within principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of the application protection.
Claims (14)
1. a kind of media data processing method, which is characterized in that it is applied to applications client, this method comprises:
When the data flow for receiving main media content from application server and when showing the main media content, launched to promotional content
Platform sends promotional content push request, so that it carries out menu processing and determines the order chosen；Wherein, the application service
Device obtains the voice data stream of the main media content and therefrom analyzes at least one section of voice data and be supplied to the popularization
Content release platform, wherein the data flow of the main media content is the live data streams of video living broadcast programs, the acquisition institute
State the voice data stream of main media content, comprising: receive it from the applications client for providing the video living broadcast programs and pass through record
The real-time live audio data flow making the audio data of the video living broadcast programs and uploading；
From the information for the order chosen described in promotional content release platform reception；
According to promotional content material described in the acquisition of information of the promotional content material in the information of the order chosen；
When receiving the successful match notice from the promotional content release platform, pushed away according to promotional content material displaying
Wide content；Wherein, the promotional content release platform is corresponding with the order chosen at least one section of voice data
The description text of the promotional content is matched, and when wherein one section of voice data is with the description text matches, issues institute
State successful match notice.
2. according to the method described in claim 1, wherein, when receiving successful match notice, according to the promotional content
Promotional content material described in the acquisition of information of material, and the promotional content is shown according to the promotional content material.
3. according to the method described in claim 1, wherein, when receiving the information of the order chosen, being pushed away described in acquisition
Wide content material；
The method further includes: the promotional content material is buffered in local；
Wherein, when receiving successful match notice, the promotional content material is read from local, and according in the popularization
Hold material and shows the promotional content.
4. according to the method described in claim 1, wherein, the order chosen includes one or more orders；
The method further includes: when successful match notice, determine the choosing that the successful match notice carries
In order the corresponding promotional content material of information；
Wherein, one choosing is shown according to the corresponding promotional content material of the information of an identified order chosen
In the corresponding promotional content of order.
5. a kind of media data processing method, which is characterized in that it is applied to the first applications client, this method comprises:
When to the live data streams of application server uploaded videos programme televised live, recording audio data and to the application service
Device uploads real-time live audio data flow, so that the application server identifies at least from the live audio data flow
One section of voice data is simultaneously supplied to promotional content release platform, so that the promotional content release platform at least one section of language
The description text of sound data promotional content corresponding with the order chosen for the second applications client is matched, when wherein one section
When voice data and the description text matches, the second applications client of Xiang Suoshu sends the notice of successful match, so that described
The information of the promotional content material in the information for the order that second applications client is chosen according to shows the popularization
Content.
6. a kind of media data processing method, which is characterized in that it is applied to application server, this method comprises:
When providing the data flow of main media content to applications client, the realaudio data of the main media content is obtained
Stream, wherein the data flow of the main media content is the live data streams of video living broadcast programs；It is described to obtain in the main media
The real-time audio of appearance, comprising: receive it from the applications client for providing the video living broadcast programs and pass through described in recording
The audio data of video living broadcast programs and the real-time live audio data flow uploaded；
At least one section of voice data is analyzed from the voice data stream；
At least one section of voice data is sent to promotional content release platform so that its with described at least one section of voice data with
The description text for the corresponding promotional content of order chosen for the applications client is matched, when wherein one section of voice data
When with the description text matches, Xiang Suoshu applications client issues successful match notice, so that the applications client responds
The promotional content is shown in successful match notice.
7. according to the method described in claim 6, wherein, the real-time audio for obtaining the main media content wraps
It includes: extracting real-time audio from the data flow of the main media content.
8. described to analyze at least one section of voice number from the voice data stream according to the method described in claim 6, wherein
According to, comprising: all voice data are analyzed from the voice data stream.
9. described to analyze at least one section of voice number from the voice data stream according to the method described in claim 6, wherein
According to, comprising: according to the audio sample data of at least one voice prestored, analyzed from the voice data stream it is described at least
A kind of voice data of voice.
10. a kind of applications client characterized by comprising
Player receives the data flow of main media content from application server and shows the main media content；
Promotional content plug-in unit, when the player shows the main media content, Xiang Suoshu promotional content release platform is sent
Promotional content push is requested so that it carries out menu processing and determines the order chosen, from promotional content release platform reception
The information of the order chosen is pushed away according to the acquisition of information of the promotional content material in the information of the order chosen
Wide content material；Wherein, the application server obtains the voice data stream of the main media content and therefrom analyzes at least
One section of voice data is simultaneously supplied to the promotional content release platform, wherein the data flow of the main media content is that video is straight
Broadcast the live data streams of program, the voice data stream for obtaining the main media content, comprising: from the offer net cast
The applications client of program receives it by recording the audio data of the video living broadcast programs and the real-time live streaming sound of upload
Frequency data stream；
The player calls in the popularization when receiving the successful match notice from the promotional content release platform
Hold plug-in unit, so that the promotional content material is passed to the player by the promotional content plug-in unit, further according to the popularization
Content material shows promotional content；Wherein, the promotional content release platform at least one section of voice data and the choosing
In the description text of the corresponding promotional content of order matched, when wherein one section of voice data and the description text
When matching, the successful match notice is issued.
11. applications client according to claim 10, wherein the promotional content plug-in unit is worked as to be called by the player
When, it is passed to according to promotional content material described in the acquisition of information of the promotional content material, and by the promotional content material
The player.
12. applications client according to claim 10, wherein the promotional content plug-in unit is when receiving described choose
When the information of order, the promotional content material is obtained, and the promotional content material is further buffered in local；When by institute
When stating player calling, the promotional content material is read from local, and the promotional content material is passed into the broadcasting
Device.
13. a kind of applications client characterized by comprising
Player, when to the live data streams of application server uploaded videos programme televised live, recording audio data and to described
Application server uploads real-time live audio data flow, so that the application server is known from the live audio data flow
At least one section of voice data and promotional content release platform Chu not be supplied to so that the promotional content release platform with it is described extremely
The description text of few one section of voice data promotional content corresponding with the order chosen for the second applications client is matched, when
When wherein one section of voice data is with the description text matches, the second applications client of Xiang Suoshu sends the notice of successful match,
So that the information of the promotional content material in the information for the order that second applications client is chosen according to is shown
The promotional content.
14. a kind of storage medium, which is characterized in that be stored with data processor, the data processor is for making computer
Execute method as described in any one of claim 1 to 9.
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| CN108491178B (en) * | 2018-02-13 | 2021-05-28 | 北京百度网讯科技有限公司 | Information browsing method, browser and server |
| CN110196949A (en) * | 2018-03-30 | 2019-09-03 | 腾讯科技（北京）有限公司 | Information-pushing method, device, electronic equipment and computer-readable medium |
| CN114125512B (en) * | 2018-04-10 | 2023-01-31 | 腾讯科技（深圳）有限公司 | Promotion content pushing method and device and storage medium |
| CN110717773A (en) * | 2018-07-12 | 2020-01-21 | 上海广润广告有限公司 | Marketing management system based on advertisement push |
| CN109788302B (en) * | 2019-01-11 | 2021-05-14 | 上海六界信息技术有限公司 | Medium information delivery method, device, equipment and storage medium |
| CN110493635B (en) * | 2019-08-23 | 2022-02-01 | 腾讯科技（深圳）有限公司 | Video playing method and device and terminal |
| CN112435071B (en) * | 2020-12-02 | 2024-02-23 | 上海哔哩哔哩科技有限公司 | Popularization data creation method and system |
| CN118101629A (en) * | 2024-02-08 | 2024-05-28 | 北京都是科技有限公司 | Audio live broadcast and audio processing method, device and storage medium |
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| CN101034455A (en) * | 2006-03-06 | 2007-09-12 | 腾讯科技（深圳）有限公司 | Method and system for implementing online advertisement |
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