CN115061733A - Task guiding method and device and electronic equipment - Google Patents
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Abstract
The embodiment of the specification provides a task guiding method and device and electronic equipment. The method is applied to the terminal equipment, and comprises the following steps: responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquiring a channel identifier of the target channel; matching a task initial page and task guidance corresponding to the channel identification according to the channel identification; and displaying a target task comprising the task initial page and a task guide.
Description
Technical Field
The embodiment of the specification relates to the technical field of computers, in particular to a task guiding method and device and electronic equipment.
Background
In order to increase the number of users of an Application (Application, APP), an operator of the Application (APP) typically performs Application promotion in different channels to attract potential users to use. For example, the channel side can push a promotion message for a target task in an application to a user in the channel, and when the user clicks the promotion message, the application is automatically opened and a page containing the target task is displayed.
Generally, in order to help a user to quickly complete the target task, an operator may set a task guide to guide the user to complete the target task, so that the user may be familiar with the use of an application quickly through the task guide, and the user may reduce the time for the user to grope himself or herself, which may prevent the user from abandoning the use of the application because the user is not familiar with the application and cannot complete the target task.
In the related art, task guidance for a target task is usually uniform, and personalized task guidance cannot be given to a user.
Disclosure of Invention
The embodiment of the specification provides a task guiding method and device and electronic equipment.
According to a first aspect of embodiments of the present specification, there is provided a task guidance method applied to a terminal device, the method including:
responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquiring a channel identifier of the target channel;
matching a task initial page and task guidance corresponding to the channel identification according to the channel identification;
and displaying a target task comprising the task initial page and a task guide.
Optionally, after the triggering instruction generated after the triggering is performed on the target task in the target application delivered in the target channel, the method further includes:
acquiring a user state associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application;
matching the task initial page and the task guide corresponding to the channel identifier according to the channel identifier comprises the following steps:
and matching a task initial page and task guidance corresponding to the channel identifier and the user state according to the channel identifier and the user state.
Optionally, the user status is obtained by weighted calculation according to the user age associated with the user account and/or the duration of accumulated use of the target application.
Optionally, the displaying a target task including the task initial page and a task guide includes:
and acquiring the crowd portrait of the target channel from the server side of the target application according to the channel identification, and generating a target task matched with the crowd portrait based on the crowd portrait.
Optionally, before matching the task initial page and the task guide corresponding to the channel identifier according to the channel identifier, the method further includes:
determining whether the target application is installed in the terminal equipment;
when the target application is determined to be installed on the terminal equipment, starting the target application;
when the target application is determined not to be installed on the terminal equipment, displaying a downloading option aiming at the target application; and after the downloading option is triggered, generating a downloading instruction for the target application.
Optionally, the method further includes:
when a downloading instruction for a target application is received, sending the channel identifier, the target task and equipment information for positioning the terminal equipment to a server of the target application;
and when a first starting instruction aiming at the installed target application is received, sending the equipment information to the server so as to obtain channel information and a target task related to the equipment information from the server.
According to a second aspect of the embodiments of the present specification, there is provided a task guidance device applied to a server, the device including:
receiving a task guide request aiming at a target task put in a target application of a target channel, which is initiated by a terminal device; wherein the task guidance request comprises a channel identification of the target channel;
responding to the task guide request, and matching a task initial page and task guide corresponding to the channel identification according to the channel identification;
and sending the generated target task comprising the task initial page and the task guide to the terminal equipment so that the terminal equipment displays the target task comprising the task initial page and the task guide.
According to a third aspect of embodiments herein, there is provided a task guidance apparatus applied to a terminal device, the apparatus including:
the acquisition unit is used for responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquiring a channel identifier of the target channel;
and the matching unit is used for matching the task initial page and the task guide unit corresponding to the channel identifier according to the channel identifier and displaying a target task comprising the task initial page and the task guide.
According to a fourth aspect of the embodiments of the present specification, there is provided a task guidance apparatus applied to a server, the apparatus including:
the receiving unit is used for receiving a task guide request aiming at a target task put in a target application of a target channel, which is initiated by a terminal device; wherein the task guidance request comprises a channel identification of the target channel;
the matching unit is used for responding to the task guide request and matching a task initial page and task guide corresponding to the channel identification according to the channel identification;
and the sending unit is used for sending the generated target task containing the task initial page and the task guide to the terminal equipment so that the terminal equipment displays the target task containing the task initial page and the task guide.
According to a fifth aspect of embodiments herein, there is provided an electronic apparatus comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured as any one of the above task guidance methods.
The embodiment of the specification provides a task guidance scheme, and according to the characteristics of task guidance requirements of user groups in different channels, special task guidance can be customized for different channels, so that a task system for different channels is established. In this way, after the trigger instruction initiated for different channels is executed, the task guidance suitable for the channel is matched based on the channel identifier, so that users in different channels can be familiar with application use quickly through personalized task guidance, and the triggered target task is completed based on the task guidance.
Drawings
Fig. 1 is a flowchart of a task guidance method using a terminal device as an execution subject according to an embodiment of the present specification;
fig. 2 is a schematic diagram of a graphic code provided in an embodiment of the present specification;
FIG. 3 is a diagram illustrating text information of a URL according to an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of a promotional advertisement provided by an embodiment of the present description;
FIG. 5 is a diagram of a prior art task guide provided by an embodiment of the present description;
FIG. 6 is a task guidance diagram provided by an embodiment of the present description;
fig. 7 is a flowchart of a task guidance method using a server as an execution subject according to an embodiment of the present specification;
FIG. 8 is a flowchart of a task guidance method for multiple execution entities provided by an embodiment of the present specification;
FIG. 9 is a hardware block diagram of a task guidance device provided in an embodiment of the present specification;
fig. 10 is a block diagram of a task guidance device provided in an embodiment of the present specification.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. The following description refers to the accompanying drawings in which the same numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.
The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present description. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
A flowchart of a task guidance method provided in an embodiment of the present specification is introduced below with reference to fig. 1, where the method may be applied to a terminal device, and the method includes:
In this specification, the terminal device may refer to a hardware device used by a user, such as a desktop computer, a laptop computer, a tablet computer, a smart phone, a handheld computer, a personal digital assistant ("PDA"), or any other wired or wireless processor-driven device.
In this specification, in order to enable the terminal device to install and use the APP, a related Operating System (abbreviated as OS, which may also be referred to as a computer management control program) needs to be installed on the terminal device.
The operating system may be a computer program for managing and controlling hardware and software resources of the terminal, and is the most basic system software directly running on the terminal device, and any other software and application programs must be supported by the operating system to be allowed. Typical operating systems are for example: android systems (Android), IOS systems, Windows Phone systems, hong meng systems, etc.
In this specification, the target application may be any type of application. For example, a medical application, a social application, a payment application, a video application, an audio application, an instant service application, an instant messaging application, a live application, an e-commerce application, a life application, a navigation application, and the like.
The corresponding target tasks may also differ for different applications. For example, for medical applications, the target tasks may include appointment registration, appointment vaccination, appointment physical examination, and the like; for payment application, the target task can comprise real-name authentication, bank card binding, mobile phone number binding and the like; for live applications, the target tasks may include a main focus task, a gift giving task, and so on.
In this specification, the target channel may be any type of channel for delivering an application promotion. For example, the target channel may include at least one of a push-down-line, an on-line third party channel, and private domain traffic.
The private domain traffic may refer to a non-public communication mode between users, such as data traffic with privacy properties, such as sending short messages, friend messages of instant messaging, private messages on a social platform, and the like.
The target tasks can be acquired by more potential users through the popularization mode of various channels, so that the user coverage rate of the target application is improved.
In this specification, the triggering manner of the target task in the target channel may be determined according to the delivery manner of the target task. The following examples illustrate several different delivery and triggering modes.
As shown in fig. 2, for example, when the delivery mode of the target task in the target channel is an image containing a graphic code, the triggering mode may be that the terminal device scans the image of the graphic code to generate a triggering instruction for the target task.
As shown in fig. 3, when the delivery mode of the target task is the text information 41 containing the URL, the triggering mode may be that the user clicks the URL content 42 in the text information 41 displayed on the terminal device to generate a triggering instruction for the target task.
As an example of the promoted advertisement shown in fig. 4, when the target task is placed in the promoted advertisement 51, the triggering manner may be that the user clicks the advertisement 51 displayed on the terminal device to generate a triggering instruction for the target task.
In addition, when the delivery mode of the target task in the target channel is password information, the trigger mode may be to copy the password information as a whole to generate a trigger instruction for the target task.
Different channel pushing schemes can be met through different releasing modes, for example, when the user pushes the mobile phone offline, a task guide is released by a releasing mode of printing an image containing a graphic code.
In this specification, different task guides for guiding completion of the target task may be set for different channels, that is, accurate task guides are provided for the target channels and users, so as to help the users to complete the target task quickly. Specifically, differentiated task guidance can be configured for each channel; the differentiation can be set according to the characteristics of task guidance requirements of user groups in different channels, and the task system aiming at different channels is established by customizing special task guidance for different channels.
It should be noted that, for the same target task, although different channel identifications correspond to different task guides, these different task guides can be used for guiding the same target task.
When the method is realized, a user triggers a target task in a target application launched in a target channel so as to generate a trigger instruction; and after the terminal equipment acquires the trigger instruction, the channel identification of the target channel is acquired in response to the trigger instruction.
In this specification, unique channel identifiers may be allocated to different channels in advance, so that a channel to which a target task triggered by a user is put can be uniquely determined through the channel identifiers. The channel identifier of the target channel may be obtained by obtaining a channel identifier carried by the trigger instruction.
The terminal device further can match task guidance for guiding the completion of the target task and a task initial page where the target task is located, which corresponds to the channel identifier, from the task system established for different channels according to the channel identifier. The task initial page can be an initial page of a target task; when the target task is a series of tasks, the initial page may refer to a task page corresponding to a first task in the target task, and accordingly, when the first task is completed to perform a next task, the initial page may also jump to a task page corresponding to a second task. Generally, the same target task can correspond to the same task initial page in different channels, and guidance service is provided for the user based on different task guidance. In some embodiments, the same target task may correspond to different task initial pages in different channels, so as to adapt to different requirements of users in different channels. And will not be described in detail herein.
Finally, the terminal equipment can display a target task comprising the task initial page and the task guide; the user may complete the target task through task guidance.
By applying the embodiment, the special task guidance can be customized for different channels according to the characteristics of the task guidance requirements of the user group under different channels, so that a task system for different channels is established. Therefore, after the trigger instruction initiated by aiming at different channels is received, the task guide and the task initial page suitable for the channels are matched based on the channel identification, so that users in different channels can quickly become familiar with application use through personalized task guide, and the triggered target task is completed based on the task guide. Thus, not only can the completion rate of the target task be improved, but also the personalized experience can increase the satisfaction degree of the user so as to improve the conversion rate of the user.
In an exemplary embodiment, after the step 110, the method may further include:
acquiring a user state associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application;
the step 120 may include:
and matching a task initial page and task guidance corresponding to the channel identifier and the user state according to the channel identifier and the user state.
In this specification, the higher the familiarity of the user with the target application, the shorter the guidance flow of the corresponding task guidance (for example, the less the guidance content); conversely, the lower the familiarity of the user with the target application, the longer the guidance flow of the corresponding task guidance (for example, the more guidance content), so that the user can know more task information of the target task (such as the content, the operation mode, the operation flow, and the like of the target task) through the longer guidance flow.
In this specification, the user status may be obtained by weighted calculation according to the age of the user associated with the user account and/or the duration of cumulative use of the target application.
Generally, users of different user ages have different handedness for the terminal device and the software application, and therefore have different familiarity with the target application. For example, the elderly are generally unfamiliar with the operation of terminal equipment and software applications, and are difficult to complete target tasks under the condition of no guidance or less guidance; the young people, being familiar with the operation of terminal devices and software applications, can accomplish the target tasks with little or no guidance.
In addition, the familiarity with the target application may also be affected by differences in the length of time that the target application is used cumulatively. Generally, the longer a user uses an application, the higher the user's familiarity with the application and thus the target task can be accomplished without or with less guidance; conversely, the shorter a user uses an application, the less familiar it is to the application, and thus the target task may not be accomplished without or with less guidance.
Based on the user state, the target application can obtain a user state in advance through weighting calculation according to the user age associated with the user account and/or the time length for accumulatively using the target application, and the user state is associated with the user account. In this way, after responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, the terminal device can acquire a user state in addition to a channel identifier; and then, matching corresponding task guidance according to the channel identification and the user state.
It should be noted that, because the dimension of adding the user status on the basis of the channel identification, the task system described in the foregoing embodiment needs to be improved. Specifically, different task guides for guiding completion of the target task need to be set for users in different channels and different user states in different channels, that is, precise task guides for the target channels and the user states and provided to the users are provided, so that the users are helped to complete the target task quickly.
During implementation, task guidance aiming at channel dimensionality needs to be configured according to the characteristics of task guidance requirements of user groups under different channels, and then task guidance aiming at user states is further configured according to different user states under each channel; by customizing the special task guidance for different channels and different user states, a multi-level task system from the channels to the user states is established.
By applying the embodiment, different requirements of users in different channels and different user states on task guidance are met by establishing a multi-level task system from the channel to the user state. The user is helped to become quickly familiar with application usage by providing personalized task guidance, thereby completing the triggered target task based on the task guidance. Further improving the completion rate of the target task, increasing the satisfaction degree of the user and improving the conversion rate of the user.
In an embodiment, the step 130 may further include:
and acquiring the crowd portrait of the target channel from the server side of the target application according to the channel identification, and generating a target task matched with the crowd portrait based on the crowd portrait.
In this example, the server may generate people figures for people in different channels in advance, and the people figures are used for distinguishing and classifying people in different channels; the crowd portrayal can generally be determined in the form of attribute tags. Further, the server may match a target task corresponding to the crowd imagery for the channel based on the crowd imagery.
For example, the server may collect user crowd information in a certain channel, and may depict crowd portraits of user crowds in a certain channel through various attribute tags by analyzing and calculating various attributes of the channel crowd, such as age, occupation, interest, and the like.
By applying the embodiment, not only personalized task guidance is provided for the user based on the target channel, but also the personalized target task can be displayed for the user based on the target channel, so that different task requirements of the user in different channels are met.
In the related art, when a user triggers a target task in a target application targeted to a target channel, the target application is automatically started, and related information (such as a channel identifier and the triggered target task) is transmitted to the started target application based on a trigger instruction, so that the target application jumps pages based on the related information.
However, in practical applications, there may be a case that a target application is not installed on a terminal device used by a user, and when the target application is not installed, since the target application that is not started receives related information transmitted by a trigger instruction, these critical related information (hereinafter referred to as critical information) may be discarded this time; thus, even if the user downloads and installs the target application according to the prompt, the newly installed target application cannot acquire the key information, and thus cannot perform task guidance. The user can only search the page of the target task by himself or click the promotion information of the target task in the target channel again.
The following description is given by way of example with reference to the conventional task guidance diagram shown in fig. 5.
Suppose the channel pushes a task to the user for the "reserved vaccine" goal in the "XX medical" application. When the user triggers the target task, the 'XX medical' application installed on the terminal equipment is generally automatically started. Assuming that the terminal device does not have the "XX medical" application installed, the terminal device may then present an "application download page" shown in fig. 5 for the user to click download.
In the "application download page", introduction information related to the "XX medical" application, such as the function of the application, the number of users, user comments, application scores, and the like, may be presented. If the user chooses to download the "XX medical" application, the "XX medical" application may be downloaded and installed by triggering a download option, such as clicking on the "download immediately" button shown in FIG. 5.
After the "XX medical" application is successfully installed, when a user starts the "XX medical" application for the first time, the "XX medical" application stays on the "home page" because the newly installed application cannot receive the key information and cannot execute the task guidance; the user needs to find the entrance of the target task by himself.
However, the general application "home page" has a large amount of page contents, such as a search box at the top, a navigation bar at the bottom, shortcut entries 1, 2 and 3 for various common functions, a menu bar containing various functions, an advertisement bar for scrolling and playing an advertisement, and the like, in the "home page" shown in fig. 5. Clearly, in such a complex interface it is difficult for a user to quickly and accurately find the entry to the target task.
The user needs to try and error repeatedly to find the needed entrance, but the trial and error process seriously reduces the acceptance of the application by the user and even leads the user to abandon the application directly.
Assuming that the user finds the correct entry, the entry of the top page is often a large-function entry, and the user is required to find the next entry according to the target task. For example, in the "reservation service page" shown in fig. 5, there are entries for different next-level reservation services such as "reservation registration", "reservation vaccine", "reservation medical examination", and "reservation production examination".
At this time, the user is required to make a selection, and the user needs to correctly select the entrance of the reserved vaccine to enter the task page (the "task page" shown in fig. 5) where the target task which is originally desired to be opened is located.
According to the process, the problem that the task guidance cannot be executed when the application task is not installed can be easily found.
In order to solve the above problem, before the step 120 shown in fig. 1, an embodiment of the present specification may further include:
determining whether the target application is installed in the terminal equipment;
when the target application is determined to be installed on the terminal equipment, starting the target application;
when the target application is determined not to be installed on the terminal equipment, displaying a downloading option aiming at the target application; and after the downloading option is triggered, generating a downloading instruction for the target application.
In this example, if the terminal device has installed the target application locally, there is no problem that it is difficult for the user to accurately open the task page when the target task cannot be triggered to execute task guidance due to the fact that the application is not installed; the terminal device can start the target application normally and perform the following step 120.
If the target application corresponding to the target task is not installed locally on the terminal equipment, a downloading option for the target application can be triggered and displayed; if the user triggers the download option, a download instruction for the target application may be generated.
In this specification, when a download instruction for a target application is received, the channel identifier, a target task, and device information for positioning the terminal device may be sent to a server of the target application;
and when a first starting instruction aiming at the installed target application is received, sending the equipment information to the server so as to obtain channel information and a target task related to the equipment information from the server.
In this example, the terminal device may download the target application upon receiving a download instruction for the target application, for example, from a third party application marketplace or an official website of the target application. Different from the related art, the present specification may send the device information for positioning the terminal device, the obtained channel identifier, and the obtained target task to a server of the target application.
The purpose of this is that, because the terminal device has not installed the target application at this time, the key information of the channel identifier and the target task will be discarded; for this purpose, the device information is used as a unique identifier to associate the channel identifier and the target task, so that the event of the target task triggered by the current user can be recorded.
The device information may include a product serial number of the terminal device, a SIM number on the terminal device, account information (e.g., a user account of an associated third-party application), and the like.
After the terminal device downloads and installs the target application, the user can trigger the target application to generate a first starting instruction for the installed target application. Different from the related art, when starting the target application, the present specification needs to send the device information to the server of the target application. Here, the device information is sent to the server to obtain the channel identifier and the target task associated with the device information uploaded before.
This is equivalent to indirectly transferring the key information of the user when the target task is initially triggered to the target application, so that the execution condition of task guidance is met. The problem that key information triggered in advance cannot be transmitted to target application installed later in the related technology is solved.
After acquiring the task information corresponding to the device information from the server, the terminal device meets the execution condition of task guidance, and further may execute the foregoing step 120 based on the channel identifier, so as to match the task guidance for guiding to complete the target task corresponding to the channel identifier.
Corresponding to the embodiment shown in fig. 1, after the above embodiment is applied, a triggering channel is used to push a message for the "reserved vaccine" target task in the "XX medicine" application to the user as an example. When the user triggers the message of the target task, since the terminal device does not install the "XX medical" application, the terminal device may display an "application download page" shown in fig. 6 for the user to click to download.
After successful installation of the "XX medicine" application, when the user first launches the "XX medicine" application, the difference from the aforementioned fig. 1 is that: since the task information of the target task of the 'reserved vaccine' triggered by the user and the device information of the terminal device used by the user are uploaded to the server in advance, at this time, the key information uploaded before can be downloaded from the server through the device information of the terminal device (namely, the channel identifier and the target task acquired when the user initially triggers the target task are indirectly transmitted to the 'XX medical' application so as to meet the execution condition of task guidance), so that the corresponding task guidance can be matched based on the channel identifier downloaded from the server, the task page guided by the task is directly jumped from the initial page of the started 'XX medical' application, and the task page where the 'reserved vaccine' target task is located is further jumped after the task guidance is completed, so that the user can complete the target task of the reserved vaccine.
By applying the embodiment, the channel identifier, the target task and the equipment information of the target task triggered by the user are uploaded to the server in advance, and when the newly installed target application is started for the first time by the terminal equipment, the channel identifier and the target task uploaded before are downloaded from the server through the equipment information, so that the task guide corresponding to the channel identifier and used for guiding the completion of the target task is matched. Therefore, the problem that task guidance cannot be executed after a user triggers the target task due to the fact that the target application is not installed on the terminal device can be solved.
A flowchart of a task guidance method provided by an embodiment of the present specification is described below with reference to fig. 7, where the method may be applied to a server of a target application, and the method includes:
This embodiment corresponds to the method embodiment shown in fig. 1, in which the terminal device is used as the execution subject, and the service end is used as the execution subject. For the same contents, please refer to the foregoing embodiment, which is not repeated herein.
In an embodiment, before the step 720, the method may further include:
acquiring a user state associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application;
accordingly, the 720, further may include:
and responding to the task guide request, and matching a task initial page and task guide corresponding to the channel identifier and the user state according to the channel identifier and the user state.
As in the previous embodiment, the user status is calculated according to the user age associated with the user account and/or the time length for cumulative use of the target application.
By applying the embodiment, the server side establishes a multi-level task system from the channel to the user state, so that different requirements of users in different channels and different user states on task guidance are met. After the task initial page and the task guide corresponding to the channel identification are returned to the terminal equipment, the terminal equipment can provide personalized task guide for the user to help the user to be familiar with application use quickly, and therefore the triggered target task is finished based on the task guide. Further improving the completion rate of the target task, increasing the satisfaction degree of the user and improving the conversion rate of the user.
In an embodiment, before step 730, the method may further include:
and acquiring a crowd portrait of the target channel according to the channel identifier, and generating a target task matched with the crowd portrait based on the crowd portrait. By applying the embodiment, the server side can return the personalized task guidance provided for the user based on the target channel to the terminal equipment, and can also return the personalized target task displayed for the user based on the target channel, so that different task requirements of the user in different channels are met.
A flowchart of a task guidance method for multi-party interaction provided in an embodiment of the present specification is introduced below with reference to fig. 8, where the multi-party may include at least a terminal device and a server of a target application. When a user triggers a target task in a target application launched in a target channel, the following steps may be performed:
step 801, a terminal device responds to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquires a channel identifier of the target channel;
step 803, the terminal device initiates a task guidance request to the server; wherein the task guidance request comprises a channel identification of the target channel;
step 805, the server responds to the task guidance request, and matches a task initial page and task guidance corresponding to the channel identifier according to the channel identifier;
step 807, the server sends the generated target task containing the task initial page and the task guide to the terminal device;
step 809, the terminal device displays a target task including the task initial page and task guidance.
The embodiment is a combination of the embodiments shown in fig. 1 and fig. 7, and describes an embodiment of a method for a terminal device and a server to cooperate with each other to implement task guidance. For specific technical details, reference may be made to the foregoing embodiments in fig. 1 and fig. 7, which are not described herein again.
By applying the embodiment, the task system aiming at different channels is established by customizing the special task guide for different channels. Therefore, after the trigger instruction initiated by aiming at different channels is received, the task initial page and the task guide suitable for the channel are matched based on the channel identification, so that users in different channels can quickly become familiar with application use through personalized task guide, and the triggered target task is completed based on the task guide. Thus, not only can the completion rate of the target task be improved, but also the personalized experience can increase the satisfaction degree of the user so as to improve the conversion rate of the user.
Corresponding to the foregoing task guidance method embodiments, this specification also provides embodiments of a task guidance device. The device embodiments may be implemented by software, or by hardware, or by a combination of hardware and software. The software implementation is taken as an example, and is formed by reading a corresponding computer program in the nonvolatile memory into the memory for running through a processor of the device where the software implementation is located as a logical means. From a hardware aspect, as shown in fig. 9, the hardware structure diagram of the device where the task guidance apparatus is located in this specification is shown, except for the processor, the network interface, the memory, and the nonvolatile memory shown in fig. 9, the device where the apparatus is located in the embodiment may generally guide an actual function according to the task, and may further include other hardware, which is not described again.
Referring to fig. 10, a block diagram of a task guiding apparatus provided in an embodiment of the present disclosure, where the apparatus corresponds to the embodiment shown in fig. 1 and is applied to a terminal device, includes:
an obtaining unit 1010, configured to obtain a channel identifier of a target channel in response to a trigger instruction generated after a target task in a target application launched in the target channel is triggered;
a matching unit 1020, configured to match a task initial page and a task guide corresponding to the channel identifier according to the channel identifier;
a boot unit 1030 showing a target task including the task initial page and task boot.
Optionally, the obtaining unit 1010 further obtains a user status associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application;
the matching unit 1020 further matches a task initial page and a task guide corresponding to the channel identifier and the user status according to the channel identifier and the user status.
Optionally, the user status is obtained by weighted calculation according to the user age associated with the user account and/or the duration of accumulated use of the target application.
Optionally, the guiding unit 1030 further includes: and acquiring the crowd portrait of the target channel from the server side of the target application according to the channel identification, and generating a target task matched with the crowd portrait based on the crowd portrait.
Optionally, before the matching unit 1020, the method further includes:
a determination unit that determines whether the target application is installed in the terminal device; when the target application is determined to be installed on the terminal equipment, starting the target application; when the target application is determined not to be installed on the terminal equipment, displaying a downloading option aiming at the target application; and after the downloading option is triggered, generating a downloading instruction for the target application.
Optionally, after the determining unit, the method further includes:
the downloading unit is used for sending the channel identifier, the target task and the equipment information for positioning the terminal equipment to a server of the target application when receiving a downloading instruction aiming at the target application; and when a first starting instruction aiming at the installed target application is received, sending the equipment information to the server so as to obtain channel information and a target task related to the equipment information from the server.
In addition, an embodiment of the present specification further provides a task guidance device corresponding to the embodiment shown in fig. 7, which is applied to a server, and the device includes:
the receiving unit is used for receiving a task guide request aiming at a target task put in a target application of a target channel, which is initiated by a terminal device; wherein the task guidance request comprises a channel identification of the target channel;
the matching unit is used for responding to the task guide request and matching a task initial page and task guide corresponding to the channel identification according to the channel identification;
and the sending unit is used for sending the generated target task containing the task initial page and the task guide to the terminal equipment so that the terminal equipment displays the target task containing the task initial page and the task guide.
In an embodiment, the matching unit may further include: acquiring a user state associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application; and responding to the task guide request, and matching a task initial page and task guide corresponding to the channel identifier and the user state according to the channel identifier and the user state.
In an embodiment, the matching unit may further include: and acquiring a crowd portrait of the target channel according to the channel identification, and generating a target task matched with the crowd portrait based on the crowd portrait.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.
The specific details of the implementation process of the functions and actions of each unit in the above device are the implementation processes of the corresponding steps in the above method, and are not described herein again.
For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution in the specification. One of ordinary skill in the art can understand and implement it without inventive effort.
Fig. 8 above describes the internal functional modules and the structural schematic of the task guidance device, and the actual execution subject of the task guidance device may be an electronic device, which includes:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform any of the above embodiments of the task guidance method.
In the above embodiments of the electronic device, it should be understood that the Processor may be a CPU, and may also be other general-purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), and the like. The general-purpose processor may be a microprocessor, or the processor may be any conventional processor, and the aforementioned memory may be a read-only memory (ROM), a Random Access Memory (RAM), a flash memory, a hard disk, or a solid state disk. The steps of a method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware processor, or may be implemented by a combination of hardware and software modules in the processor.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiment of the electronic device, since it is substantially similar to the embodiment of the method, the description is simple, and for the relevant points, reference may be made to part of the description of the embodiment of the method.
Other embodiments of the present disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This specification is intended to cover any variations, uses, or adaptations of the specification following the general principles of the specification and including such departures from the present disclosure as come within known or customary practice in the art to which the specification pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the specification being indicated by the following claims.
It will be understood that the present description is not limited to the precise arrangements described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present description is limited only by the appended claims.
Claims (10)
1. A task guiding method is applied to terminal equipment and comprises the following steps:
responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquiring a channel identifier of the target channel;
matching a task initial page and task guidance corresponding to the channel identification according to the channel identification;
and displaying a target task comprising the task initial page and a task guide.
2. The method of claim 1, further comprising, after the trigger instruction generated in response to the target task placed in the target channel being triggered for the target application:
acquiring a user state associated with a user account logged in the target application; wherein the user state is used for representing the familiarity degree of the user with the target application;
matching the task initial page and the task guide corresponding to the channel identifier according to the channel identifier comprises the following steps:
and matching a task initial page and task guidance corresponding to the channel identifier and the user state according to the channel identifier and the user state.
3. The method of claim 2, wherein the user status is calculated based on a user age associated with the user account and/or a duration weighting of cumulative use of the target application.
4. The method of claim 1, the showing a target task that includes the task initial page and a task guide, further comprising:
and acquiring the crowd portrait of the target channel from the server of the target application according to the channel identifier, and generating a target task matched with the crowd portrait based on the crowd portrait.
5. The method of claim 1, further comprising, prior to said matching a task initiation page and task guidance corresponding to said channel identification based on said channel identification:
determining whether the target application is installed in the terminal equipment;
when the target application is determined to be installed on the terminal equipment, starting the target application;
when the target application is determined not to be installed on the terminal equipment, displaying a downloading option aiming at the target application; and after the downloading option is triggered, generating a downloading instruction for the target application.
6. The method of claim 5, further comprising:
when a downloading instruction for a target application is received, sending the channel identifier, the target task and equipment information for positioning the terminal equipment to a server of the target application;
and when a first starting instruction aiming at the installed target application is received, sending the equipment information to the server so as to obtain channel information and a target task related to the equipment information from the server.
7. A task guiding method is applied to a server side and comprises the following steps:
receiving a task guide request aiming at a target task put in a target application of a target channel, which is initiated by a terminal device; wherein the task guidance request comprises a channel identification of the target channel;
responding to the task guide request, and matching a task initial page and task guide corresponding to the channel identification according to the channel identification;
and sending the generated target task containing the task initial page and the task guide to the terminal equipment so that the terminal equipment displays the target task containing the task initial page and the task guide.
8. A task guide device is applied to a terminal device and comprises:
the acquisition unit is used for responding to a trigger instruction generated after a target task in a target application launched in a target channel is triggered, and acquiring a channel identifier of the target channel;
and the matching unit is used for matching the task initial page and the task guide unit corresponding to the channel identifier according to the channel identifier and displaying a target task comprising the task initial page and the task guide.
9. A task guidance device applied to a client, the device comprising:
the receiving unit is used for receiving a task guide request which is initiated by the terminal equipment and aims at a target task put in a target application of a target channel; wherein the task guidance request comprises a channel identification of the target channel;
the matching unit is used for responding to the task guide request and matching a task initial page and task guide corresponding to the channel identification according to the channel identification;
and the sending unit is used for sending the generated target task containing the task initial page and the task guide to the terminal equipment so that the terminal equipment displays the target task containing the task initial page and the task guide.
10. An electronic device, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the method of any of the preceding claims 1-7.
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