CN111782988B - Method, apparatus, computer system and storage medium for determining source of application program - Google Patents
Method, apparatus, computer system and storage medium for determining source of application program Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
Abstract
The present disclosure provides a method for determining an application source performed by a terminal device, an apparatus for determining an application source performed by a terminal device, a computer system and a computer readable storage medium, and relates to the field of internet technology and cloud platform. The method comprises the following steps: displaying a first interaction page comprising associated information for a target application, wherein the first interaction page comprises a first channel parameter associated with the first interaction page; in response to a user operation for the associated information, jumping from the first interactive page to a second interactive page, and transmitting first channel parameters to the second interactive page, wherein the second interactive page comprises second channel parameters associated with the second interactive page; and determining the source of the target application program according to the first channel parameter under the condition that the starting operation for starting the target application program is triggered in the second interaction page.
Description
Technical Field
The present disclosure relates to the field of internet and cloud platform technologies, and more particularly, to a method for determining an application source performed by a terminal device, an apparatus for determining an application source performed by a terminal device, a computer system, and a computer-readable storage medium.
Background
In the Internet age, customers can put in promotion information of products in different media channels. In the face of different media channels, some media channels have better popularization information conversion effect, and some media channels have worse popularization information.
In the process of user interaction with a page for promotion of a product, a page jump often occurs. For example, a user may jump to other pages during interaction with a promotional page by operating an activity or friends sharing a promotional page that contacts a product.
In the process of implementing the disclosed concept, the inventor finds that at least the following problems exist in the related art: the statistical channel sources of the related technology cannot accurately reflect the advantages and disadvantages of the sources of the channels.
Disclosure of Invention
In view of this, the present disclosure provides a method for determining the source of an application program performed by a terminal device, an apparatus for determining the source of an application program performed by a terminal device, a computer system, and a computer-readable storage medium.
One aspect of the present disclosure provides a method performed by a terminal device for determining a source of an application, comprising: displaying a first interaction page comprising associated information for a target application program, wherein the first interaction page comprises a first channel parameter associated with the first interaction page; responding to the user operation aiming at the association information, jumping from the first interaction page to a second interaction page, and transmitting the first channel parameters to the second interaction page, wherein the second interaction page comprises second channel parameters associated with the second interaction page; and under the condition that the starting operation for starting the target application program is triggered in the second interaction page, determining the source of the target application program according to the first channel parameter.
Another aspect of the present disclosure provides an apparatus for determining a source of an application program, performed by a terminal device, comprising: the device comprises a display module, a jump module and a determination module.
The display module is used for displaying a first interaction page comprising associated information aiming at a target application program, wherein the first interaction page comprises a first channel parameter associated with the first interaction page.
The skip module is used for responding to the user operation on the related information, skipping from the first interactive page to a second interactive page, and transmitting the first channel parameters to the second interactive page, wherein the second interactive page comprises second channel parameters related to the second interactive page.
The determining module is configured to determine a source of the target application according to the first channel parameter when a start operation for starting the target application is triggered in the second interaction page.
Another aspect of the present disclosure provides a computer system comprising: one or more processors; and a memory for storing one or more programs, wherein the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method as described above.
Another aspect of the present disclosure provides a computer-readable storage medium storing computer-executable instructions that, when executed, are configured to implement a method as described above.
Another aspect of the present disclosure provides a computer program product comprising a computer program which, when executed by a processor, implements the above method.
According to the embodiment of the disclosure, when the first interactive page is jumped to the second interactive page, the first channel parameters are transferred to the second interactive page, and under the condition that the starting operation for starting the target application program is triggered in the second interactive page, the source of the target application program is determined according to the first channel parameters, so that the channel can be counted based on the initial channel parameters when the page is finally jumped out, the technical problem that the channel sources cannot be accurately reflected by adopting the related technology is at least partially solved, more accurate channel sources are counted, the technical effect of effectively analyzing the advantages and disadvantages of the channel sources is achieved, and the accurate reference is provided for product optimization decision.
Drawings
The above and other objects, features and advantages of the present disclosure will become more apparent from the following description of embodiments thereof with reference to the accompanying drawings in which:
FIG. 1 schematically illustrates an exemplary system architecture to which methods and apparatus for determining an application source may be applied, according to embodiments of the present disclosure;
FIG. 2 schematically illustrates a flow chart of a method performed by a terminal device for determining the source of an application according to an embodiment of the disclosure;
FIG. 3 schematically illustrates a schematic diagram of a method performed by a terminal device for determining an application source according to another embodiment of the present disclosure;
FIG. 4 schematically illustrates a flow chart of a method performed by a terminal device for determining the source of an application according to another embodiment of the present disclosure;
FIG. 5 schematically illustrates a flow chart of calculating the number of channel sources for a target application in accordance with an embodiment of the present disclosure;
FIG. 6 schematically illustrates a schematic diagram of a method performed by a terminal device for determining an application source according to another embodiment of the present disclosure;
FIG. 7 schematically illustrates a block diagram of an apparatus for determining an application source according to an embodiment of the disclosure; and
fig. 8 schematically illustrates a block diagram of a computer system suitable for implementing the methods described in the present disclosure, in accordance with an embodiment of the present disclosure.
Detailed Description
Hereinafter, embodiments of the present disclosure will be described with reference to the accompanying drawings. It should be understood that the description is only exemplary and is not intended to limit the scope of the present disclosure. In the following detailed description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the present disclosure. It may be evident, however, that one or more embodiments may be practiced without these specific details. In addition, in the following description, descriptions of well-known structures and techniques are omitted so as not to unnecessarily obscure the concepts of the present disclosure.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure. The terms "comprises," "comprising," and/or the like, as used herein, specify the presence of stated features, steps, operations, and/or components, but do not preclude the presence or addition of one or more other features, steps, operations, or components.
All terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art unless otherwise defined. It should be noted that the terms used herein should be construed to have meanings consistent with the context of the present specification and should not be construed in an idealized or overly formal manner.
Where expressions like at least one of "A, B and C, etc. are used, the expressions should generally be interpreted in accordance with the meaning as commonly understood by those skilled in the art (e.g.," a system having at least one of A, B and C "shall include, but not be limited to, a system having a alone, B alone, C alone, a and B together, a and C together, B and C together, and/or A, B, C together, etc.). Where a formulation similar to at least one of "A, B or C, etc." is used, in general such a formulation should be interpreted in accordance with the ordinary understanding of one skilled in the art (e.g. "a system with at least one of A, B or C" would include but not be limited to systems with a alone, B alone, C alone, a and B together, a and C together, B and C together, and/or A, B, C together, etc.).
In general, the product page that the user initially touches and the page that the target operation eventually actually occurs are not necessarily the same page, for example, the product page that the user initially touches is page a, the page that eventually actually triggers the operation for activating the application is page C, and when the page a finally jumps to page C, page B, page D, and so on may also appear in the middle. If channel sources are counted according to channel parameters of the page (i.e., channel parameters of page C) where the target operation finally occurs, a situation that channel sources cannot be counted accurately may occur, so that the technical problem that the advantages and disadvantages of the channel sources cannot be reflected accurately may occur.
The internet product generally needs to count which channel the new installation or activation (also called call) of the application program is brought by, and produce corresponding data report, which is used to distinguish the channel quality and optimize the channel so as to reduce the cost of obtaining the new user or activating the user.
In one embodiment, statistics may be performed when an application is first opened or externally invoked after installation, and the statistical data sources are typically parameters externally transferred when the application is opened, or channel parameters written to the clipboard when new is brought up by an H5 page (a web page that may be used to present association information), or channel identifiers carried by the installation package may be used to distinguish between different channel sources when channel parameters cannot be obtained.
In the process of implementing the present disclosure, it is found that, because of uncertainty of environment and user operation, for example, a user shares an H5 page contacting a product through an operation activity or friends, jumps to other pages in the process of interacting with the page, finally triggers an action of downloading or calling an application program in other pages, when opening the application program to perform channel statistics, page channel parameters triggering the action of downloading or calling the application program are generally used instead of channel parameters of the initially contacted page, so that source amounts of channels cannot be strictly distinguished, and a statistical report cannot provide an accurate reference for product optimization decision, so how to accurately count new application program adding or calling amounts brought by channels becomes a difficult problem.
The embodiment of the disclosure provides a method and a device for determining the source of an application program, which are executed by terminal equipment. The method comprises the following steps: displaying a first interaction page comprising associated information for a target application, wherein the first interaction page comprises a first channel parameter associated with the first interaction page; in response to a user operation for the associated information, jumping from the first interactive page to a second interactive page, and transmitting first channel parameters to the second interactive page, wherein the second interactive page comprises second channel parameters associated with the second interactive page; and determining the source of the target application program according to the first channel parameter under the condition that the starting operation for starting the target application program is triggered in the second interaction page.
The method and the device provided by the embodiment of the disclosure can process channel parameters in the interaction process of the user and the product page and when the downloading or calling action is triggered, can be used for counting the channel source brought by the newly added installation or calling of the application program by distinguishing the source quantity of the original channel, and can accurately determine the channel source of the newly added downloading or calling of the application program, so that more accurate report data can be calculated to support optimization of each channel, and the acquisition and activation cost of the new user is reduced.
FIG. 1 schematically illustrates an exemplary system architecture to which methods and apparatus for determining application sources may be applied, according to embodiments of the present disclosure. It should be noted that fig. 1 is only an example of a system architecture to which embodiments of the present disclosure may be applied to assist those skilled in the art in understanding the technical content of the present disclosure, but does not mean that embodiments of the present disclosure may not be used in other devices, systems, environments, or scenarios.
As shown in fig. 1, a system architecture 100 according to this embodiment may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 is used as a medium to provide communication links between the terminal devices 101, 102, 103 and the server 105. The network 104 may include various connection types, such as wired and/or wireless communication links, and the like.
The user may interact with the server 105 via the network 104 using the terminal devices 101, 102, 103 to receive or send messages or the like. Various communication client applications may be installed on the terminal devices 101, 102, 103, such as shopping class applications, web browser applications, search class applications, instant messaging tools, mailbox clients and/or social platform software, to name a few.
The terminal devices 101, 102, 103 may be a variety of electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablets, laptop and desktop computers, and the like.
The server 105 may be a server providing various services, such as a background management server (by way of example only) providing support for websites browsed by users using the terminal devices 101, 102, 103. The background management server may analyze and process the received data such as the user request, and feed back the processing result (e.g., the web page, information, or data obtained or generated according to the user request) to the terminal device.
According to embodiments of the present disclosure, the method for determining the source of an application provided by the embodiments of the present disclosure may be performed by the terminal device 101, 102, or 103, or may be performed by other terminal devices other than the terminal device 101, 102, or 103. Accordingly, the apparatus for determining the source of an application provided by the embodiments of the present disclosure may also be provided in the terminal device 101, 102, or 103, or in another terminal device different from the terminal device 101, 102, or 103.
It should be understood that the number of terminal devices, networks and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Fig. 2 schematically illustrates a flowchart of a method performed by a terminal device for determining the source of an application according to an embodiment of the present disclosure.
As shown in fig. 2, the method for determining the source of an application program, which is performed by the terminal device, includes operations S210 to S230.
In operation S210, a first interaction page including association information for a target application is presented, wherein the first interaction page includes a first channel parameter associated with the first interaction page.
According to the embodiment of the disclosure, the associated information may include popularization information, taking the target application program as an "electronic commerce application program" as an example, the associated information for the "electronic commerce application program" may be displayed on the first interaction page, and the associated information may be product operation activity information to be promoted by the "electronic commerce application program". Specifically, for example, the target application program is "multi-spelling", the associated information is "multi-spelling" in the afternoon, and the user can contact the H5 page of the product to be promoted by "multi-spelling" through activity sharing or code scanning, where the H5 page carries the first channel parameter associated with the H5 page.
According to embodiments of the present disclosure, the first channel parameter may be used to identify the source from which the target application was downloaded or invoked. The type and the division manner of the channels are not limited, and for example, the channels may be divided according to a popularization platform (e.g., an e-commerce platform, a search platform, etc.), or the channels may be divided according to pages, or further, the channels may be divided according to operation types, for example, 5 operation items in one page, and each operation item may have a corresponding channel parameter.
According to an embodiment of the present disclosure, the first channel parameter may include channel identification information for popularizing the target application and installation package identification information of the target application. The channel source of each application program of different versions can be determined through the channel identification information and the installation package identification information of the target application program, more accurate channel information is provided, and the acquisition and activation cost of a new user is reduced.
In operation S220, in response to a user operation for the associated information, jumping from the first interactive page to a second interactive page, and delivering the first channel parameters to the second interactive page, wherein the second interactive page includes the second channel parameters associated with the second interactive page.
According to the embodiment of the disclosure, a user may operate associated information in a first interactive page, and the first interactive page may perform a skip operation in response to the user operation and then skip from the first interactive page to a second interactive page.
According to the embodiment of the disclosure, when the first interactive page is jumped to the second interactive page, a plurality of interactive pages can be displayed in the middle, in other words, the first interactive page can be jumped one or more times and then the second interactive page can be displayed.
According to the embodiment of the disclosure, when the first channel parameter is transferred to the second interactive page, the first channel parameter can be added into the uniform resource address of the second interactive page, so that when the source of the target application program is determined according to the first channel parameter, the uniform resource address of the second interactive page can be analyzed to obtain the first channel parameter.
According to embodiments of the present disclosure, each page capable of triggering the invocation or downloading of the target application has a corresponding channel parameter, and if the user directly enters the second interactive page and triggers the invocation or downloading of the target application, rather than jumping through the first interactive page into the second interactive page, the second channel parameter associated with the second interactive page should be used directly in determining the source of the target application. Thus, the second channel parameter may also be used to identify the source from which the target application was downloaded or invoked. For the description of the second channel parameters, reference may be made to the description of the first channel parameters, which will not be repeated here.
In operation S230, in case a start operation for starting the target application is triggered in the second interactive page, a source of the target application is determined according to the first channel parameter.
The embodiment of the disclosure can be applied to product services for realizing the newly added downloading or arousing of the target application program through the external source channels of the application program such as web pages and the like, for example, the newly added downloading or arousing of the target application program is brought through channels such as sharing fission, operation activities, cooperation exchange and the like.
According to the embodiment of the disclosure, when the first interactive page is jumped to the second interactive page, the first channel parameters can be transferred to the second interactive page, and under the condition that the starting operation for starting the target application program is triggered in the second interactive page, the source of the target application program is determined according to the first channel parameters, so that the channel can be counted based on the initial channel parameters when the page is finally jumped out, the technical problem that the channel sources cannot be accurately reflected by adopting the related technology statistics channel sources is at least partially solved, and more accurate statistics channel sources are achieved, so that the technical effect of effectively analyzing the advantages and disadvantages of the channel sources is facilitated, and accurate reference is provided for product optimization decisions.
The method shown in fig. 2 is further described below with reference to fig. 3-6, in conjunction with the exemplary embodiment.
Fig. 3 schematically illustrates a schematic diagram of a method performed by a terminal device for determining an application source according to another embodiment of the present disclosure.
As shown in fig. 3, the terminal device may present an active page 310, where the active page 310 includes promotion information for a target application 330, and the active page 310 has a first channel parameter. The user may operate the promotion information in the active page 310, and the active page 310 may perform a jump operation in response to the user operation, with the jump from the active page 310 to other pages. For example, the product detail page 320 is shown after the active page 310 is jumped once, where the product detail page 320 has the second channel parameter, and of course, embodiments of the present disclosure do not limit the number of times N of page jumpers, and the active page 310 may also be jumped multiple times to show the product detail page 320, or after the active page 310 is jumped to show the product detail page 320, the active page 310 may also be jumped to other pages by the product detail page 320 in response to the user operation. Channel parameters for different pages may be pre-written in a page program according to embodiments of the present disclosure.
According to embodiments of the present disclosure, a user may trigger a launch operation for opening application APP in product detail page 320, then launch target application 330, and finally determine the source of target application 330 based on the first channel parameters of active page 310 preferentially.
Fig. 4 schematically illustrates a flowchart of a method performed by a terminal device for determining the source of an application according to another embodiment of the present disclosure.
In this embodiment, operations S231 to S232 are included in addition to operations S210 and S220 as shown in fig. 2, wherein operations S231 to S232 are further defined for operation S230.
As shown in fig. 4, the operation S230 of determining the source of the target application according to the first channel parameter may include operations S231 to S232.
In operation S231, in the case where it is determined that the terminal device installs the target application, the target application is started.
In operation S232, the first channel parameter is parsed by the target application to determine the source of the target application.
According to the embodiment of the disclosure, for example, the first channel parameter is the identification information of the popularization platform, the identification information of the popularization platform can be obtained by utilizing analysis of the target application program, and then the source for calling the target application program is determined to be the popularization platform.
According to the embodiment of the disclosure, the correct channel parameters can be transmitted to the target application program to count the sources of the target application program, so that the effect of relatively accurately counting the sources of all channels is achieved, the user adding strategy or activating optimization is supported, and the cost of the user adding and activating of the application program product is reduced.
According to the embodiment of the disclosure, in determining the source of the target application according to the first channel parameter, it may be determined whether the terminal device is installed with the target application.
According to embodiments of the present disclosure, the terminal device may be, for example, a mobile terminal, such as a mobile phone, a computer, or the like. The terminal device can determine whether the permission capable of calling the target application program exists or not through the interface calling permission among different application programs, and if the permission capable of calling the target application program exists, the terminal device can be considered to be provided with the target application program. If the authority capable of calling the target application program does not exist, the terminal device can be considered to be not provided with the target application program, otherwise, the terminal device can be considered to be provided with the target application program. Or, whether the installation file of the target application program exists or not may be determined through the operating system of the terminal device, if the installation file of the target application program does not exist, it may be determined that the terminal device is not installed with the target application program, otherwise, it may be considered that the terminal device is installed with the target application program. According to the embodiment of the disclosure, under the condition that the terminal equipment is not provided with the target application program, the terminal equipment can jump to a third interaction page from the second interaction page, and the first channel parameters are transferred to the third interaction page, wherein the third interaction page also has corresponding third channel parameters. After triggering the download operation for downloading the target application in the third interactive page, the target application may be downloaded in response to the download operation, so as to determine the source of the target application using the downloaded target application.
According to the embodiment of the disclosure, channel parameters can be transferred to the subsequent page during page skip, so that correct channel parameters can be transmitted to the target application program, and the source of the target application program can be counted.
According to the embodiment of the disclosure, under the condition that the terminal equipment is not provided with the target application program, when the first channel parameter is transferred to the third interaction page, the first channel parameter can be written into the clipboard, so that the first channel parameter is acquired from the clipboard when the first channel parameter is analyzed by the target application program.
FIG. 5 schematically illustrates a flow chart for calculating the number of channel sources for a target application in accordance with an embodiment of the present disclosure.
As shown in fig. 5, the method includes operations S510 to S520.
In operation S510, the channel source number of the target application is calculated for a preset period of time.
According to embodiments of the present disclosure, the preset time period may be a preset statistical period, for example, may be half a month, one quarter, and so on. The channel sources of the target application may include various channels that download or call up the target application for a preset period of time.
In operation S520, the number of channel sources in the preset time period is transmitted to the server so as to analyze the popularization effect of the target application program in the preset time period.
According to the embodiment of the disclosure, the popularization effect of each channel can be counted by using the server side equipment, so that the user adding strategy or activating optimization is supported, and the cost of adding and activating the user of the application program product is reduced.
According to the embodiment of the disclosure, in the page skip process, channel parameters corresponding to a plurality of skipped pages can be transferred to a next page, the skip sequence of each channel parameter is recorded, when the finally skipped page performs source calculation of the target application program, a skip path for downloading or arousing the target application program is determined, and the skip path for downloading or arousing the target application program is analyzed so as to support a user newly-added strategy or activation optimization.
Fig. 6 schematically illustrates a schematic diagram of a method performed by a terminal device for determining an application source according to another embodiment of the present disclosure.
As shown in fig. 6, for example, a user may contact the associated information of a target application through a page a of an operation activity of the target application, click on an intra-page link in the interaction experience process in the page a, call a skip module to skip to the page B, and trigger a call module to call an operation of the target application. However, the target application program is not installed, so that the target application program is not evoked, and then the call jump module jumps to the page C, and the download module is triggered in the page C to download the target application program. And actively opening after installing the target application program, wherein the target application program performs statistical sources when opening.
According to the embodiment of the disclosure, parameter transfer is performed during both page skip and call, and the channel parameters written into the clipboard when page C triggers downloading may be processed channel parameters, that is, channel parameters of page a that is initially contacted, and finally, the downloading target application program is attributed to the channel to which page a belongs when the statistics is performed.
According to embodiments of the present disclosure, page jumps may include a series of processes in which a user interacts in a contacted H5 page, the H5 page contacted by the user eventually jumps to a page that triggers a download or evoked, and finally triggers an operation of downloading or evoked a target application in the page that triggers the download or evoked, leaving the page.
According to the embodiment of the disclosure, the page skip may be caused by directly skipping to another H5 page by the URL link, or may be caused by skipping to another H5 page to continue to experience when the target application is evoked to fail, or by invoking successful skip to the target application, or by triggering the download to skip to an application store or a download center, etc.
Each step in the jump process can be realized by a base library, wherein the base library comprises a jump module, a calling module and a downloading module. Channel parameters flow to subsequent pages or actions when page jump is realized in the base library, and initial source channel parameters can be acquired through the parameter processing module when downloading or calling operation is executed, so that correct channel sources are ensured to be transmitted to a target application program for statistics.
According to the embodiment of the disclosure, the parameter processing module can process channel parameters such as channel numbers, installation package names and the like for a base library to use.
The channel parameters may be recorded in the URL link of the H5 page, in the schema protocol or link that evokes the target application, and written to the clipboard data at download.
According to embodiments of the present disclosure, the parameter processing module may prioritize channel parameters delivered from a previous page, next to current page channel parameters, and finally default channel parameters. Channel sources may be preferentially attributed to the original source channel by parameter priority rather than the channel or default channel parameters of the on-the-fly page that triggered the download or call-out action.
Any number of the modules, or at least some of the functionality of any number, according to embodiments of the present disclosure may be implemented in one module. Any one or more of the modules according to embodiments of the present disclosure may also be implemented as a split into multiple modules.
Fig. 7 schematically illustrates a block diagram of an apparatus for determining an application source according to an embodiment of the disclosure.
As shown in fig. 7, an apparatus 700 for determining an application source, which is executed by a terminal device, includes: a presentation module 710, a skip module 720 and a determination module 730.
The display module 710 is configured to display a first interaction page that includes association information for a target application, where the first interaction page includes a first channel parameter associated with the first interaction page.
The skip module 720 is configured to skip from the first interaction page to a second interaction page in response to a user operation on the association information, and transmit the first channel parameter to the second interaction page, where the second interaction page includes a second channel parameter associated with the second interaction page.
The determining module 730 is configured to determine a source of the target application according to the first channel parameter when a start operation for starting the target application is triggered in the second interaction page.
According to an embodiment of the present disclosure, the determining module 730 includes: a starting unit and an analyzing unit.
The starting unit is used for starting the target application program under the condition that the terminal equipment is determined to be installed with the target application program.
The parsing unit is used for parsing the first channel parameter by using the target application program and determining the source of the target application program.
According to an embodiment of the present disclosure, the determining module 730 may further include: and the determining unit is used for determining whether the terminal equipment is provided with the target application program.
According to an embodiment of the present disclosure, the skip module 720 is configured to skip from the second interaction page to a third interaction page and transfer the first channel parameter to the third interaction page when it is determined that the terminal device does not install the target application.
The apparatus 700 for determining an application source, which is executed by the terminal device, further includes: and the downloading module is used for responding to the downloading operation triggered in the third interaction page and used for downloading the target application program, and downloading the target application program so as to determine the source of the target application program by using the downloaded target application program.
According to an embodiment of the present disclosure, the skip module 720 is configured to: and writing the first channel parameters into a clipboard so as to acquire the first channel parameters from the clipboard when the target application program is used for analyzing the first channel parameters.
According to an embodiment of the present disclosure, the skip module 720 is configured to: and adding the first channel parameters into the uniform resource address of the second interactive page.
According to an embodiment of the present disclosure, the first channel parameter includes channel identification information for promoting the target application and installation package identification information of the target application.
According to an embodiment of the present disclosure, the apparatus 700 for determining an application source, which is executed by the terminal device, further includes: a calculation module and a transmission module.
The calculating module is used for calculating the channel source quantity of the target application program in a preset time period.
The sending module is used for sending the channel source quantity in the preset time period to the server so as to analyze the popularization effect of the target application program in the preset time period.
Any number of the modules and units, or at least some of the functionality of any number, according to embodiments of the present disclosure may be implemented in one module. Any one or more of the modules and units according to embodiments of the present disclosure may be implemented as split into multiple modules. Any one or more of the modules and units according to embodiments of the present disclosure may be implemented at least in part as a hardware circuit, such as a Field Programmable Gate Array (FPGA), a Programmable Logic Array (PLA), a system on a chip, a system on a substrate, a system on a package, an Application Specific Integrated Circuit (ASIC), or in hardware or firmware in any other reasonable manner of integrating or packaging the circuits, or in any one of or a suitable combination of three of software, hardware, and firmware. Alternatively, one or more of the modules, sub-modules, units, sub-units according to embodiments of the present disclosure may be at least partially implemented as computer program modules, which when executed, may perform the corresponding functions.
For example, any of the presentation module 710, the skip module 720, and the determination module 730 may be combined in one module/unit/sub-unit or any of the modules/units/sub-units may be split into a plurality of modules/units/sub-units. Alternatively, at least some of the functionality of one or more of these modules/units/sub-units may be combined with at least some of the functionality of other modules/units/sub-units and implemented in one module/unit/sub-unit. At least one of the presentation module 710, the skip module 720, and the determination module 730 may be implemented, at least in part, as hardware circuitry, such as a Field Programmable Gate Array (FPGA), a Programmable Logic Array (PLA), a system-on-chip, a system-on-a-substrate, a system-on-a-package, an Application Specific Integrated Circuit (ASIC), or by hardware or firmware, such as any other reasonable way of integrating or packaging the circuitry, or in any one of or a suitable combination of any of the three. Alternatively, at least one of the presentation module 710, the jump module 720 and the determination module 730 may be at least partially implemented as a computer program module which, when executed, may perform the corresponding functions.
It should be noted that, in the embodiment of the present disclosure, the portion of the device for determining the source of the application program that is executed by the terminal device corresponds to the portion of the method for determining the source of the application program that is executed by the terminal device, and the description of the portion of the device for determining the source of the application program that is executed by the terminal device specifically refers to the portion of the method for determining the source of the application program that is executed by the terminal device, which is not described herein.
Fig. 8 schematically illustrates a block diagram of a computer system suitable for implementing the above-described methods, according to an embodiment of the present disclosure. The computer system illustrated in fig. 8 is merely an example, and should not be construed as limiting the functionality and scope of use of the embodiments of the present disclosure.
As shown in fig. 8, a computer system 800 according to an embodiment of the present disclosure includes a processor 801 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 802 or a program loaded from a storage section 808 into a Random Access Memory (RAM) 803. The processor 801 may include, for example, a general purpose microprocessor (e.g., a CPU), an instruction set processor and/or an associated chipset and/or special purpose microprocessor (e.g., an Application Specific Integrated Circuit (ASIC)), or the like. The processor 801 may also include on-board memory for caching purposes. The processor 801 may include a single processing unit or multiple processing units for performing the different actions of the method flows according to embodiments of the disclosure.
In the RAM 803, various programs and data required for the operation of the system 800 are stored. The processor 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. The processor 801 performs various operations of the method flow according to the embodiments of the present disclosure by executing programs in the ROM 802 and/or the RAM 803. Note that the program may be stored in one or more memories other than the ROM 802 and the RAM 803. The processor 801 may also perform various operations of the method flows according to embodiments of the present disclosure by executing programs stored in the one or more memories.
According to an embodiment of the present disclosure, the system 800 may further include an input/output (I/O) interface 805, the input/output (I/O) interface 805 also being connected to the bus 804. The system 800 may also include one or more of the following components connected to the I/O interface 805: an input portion 806 including a keyboard, mouse, etc.; an output portion 807 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and a speaker; a storage section 808 including a hard disk or the like; and a communication section 809 including a network interface card such as a LAN card, a modem, or the like. The communication section 809 performs communication processing via a network such as the internet. The drive 810 is also connected to the I/O interface 805 as needed. A removable medium 811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 810 as needed so that a computer program read out therefrom is mounted into the storage section 808 as needed.
According to embodiments of the present disclosure, the method flow according to embodiments of the present disclosure may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable storage medium, the computer program comprising program code for performing the method shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section 809, and/or installed from the removable media 811. The above-described functions defined in the system of the embodiments of the present disclosure are performed when the computer program is executed by the processor 801. The systems, devices, apparatus, modules, units, etc. described above may be implemented by computer program modules according to embodiments of the disclosure.
The present disclosure also provides a computer-readable storage medium that may be embodied in the apparatus/device/system described in the above embodiments; or may exist alone without being assembled into the apparatus/device/system. The computer-readable storage medium carries one or more programs which, when executed, implement methods in accordance with embodiments of the present disclosure.
According to embodiments of the present disclosure, the computer-readable storage medium may be a non-volatile computer-readable storage medium. Examples may include, but are not limited to: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this disclosure, a computer-readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
For example, according to embodiments of the present disclosure, the computer-readable storage medium may include ROM 802 and/or RAM 803 and/or one or more memories other than ROM 802 and RAM 803 described above.
According to an embodiment of the present disclosure, there is also provided a computer program product comprising a computer program which, when executed by a processor, can implement the method of any of the embodiments described above.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. Those skilled in the art will appreciate that the features recited in the various embodiments of the disclosure and/or in the claims may be combined in various combinations and/or combinations, even if such combinations or combinations are not explicitly recited in the disclosure. In particular, the features recited in the various embodiments of the present disclosure and/or the claims may be variously combined and/or combined without departing from the spirit and teachings of the present disclosure. All such combinations and/or combinations fall within the scope of the present disclosure.
The embodiments of the present disclosure are described above. However, these examples are for illustrative purposes only and are not intended to limit the scope of the present disclosure. Although the embodiments are described above separately, this does not mean that the measures in the embodiments cannot be used advantageously in combination. The scope of the disclosure is defined by the appended claims and equivalents thereof. Various alternatives and modifications can be made by those skilled in the art without departing from the scope of the disclosure, and such alternatives and modifications are intended to fall within the scope of the disclosure.
Claims (14)
1. A method performed by a terminal device for determining the source of an application, comprising:
displaying a first interaction page comprising associated information for a target application, wherein the first interaction page comprises a first channel parameter associated with the first interaction page;
in response to a user operation for the associated information, jumping from the first interactive page to a second interactive page and transmitting the first channel parameters to the second interactive page, wherein the second interactive page comprises second channel parameters associated with the second interactive page;
under the condition that a starting operation for starting the target application program is triggered in the second interaction page, determining a source of the target application program according to the first channel parameters;
The method further comprises the steps of: determining whether the terminal device installs the target application, in the case where it is determined that the terminal device does not install the target application,
jumping from the second interaction page to a third interaction page, and transmitting the first channel parameters to the third interaction page; and
and responding to a downloading operation for downloading the target application program triggered in the third interaction page, and downloading the target application program so as to determine the source of the target application program by using the downloaded target application program.
2. The method of claim 1, wherein the determining the source of the target application from the first channel parameter comprises:
starting the target application program under the condition that the terminal equipment is determined to be provided with the target application program; and
analyzing the first channel parameters by the target application program to determine the source of the target application program.
3. The method of claim 1, wherein the communicating the first channel parameter to the third interaction page comprises:
and writing the first channel parameters into a clipboard so as to acquire the first channel parameters from the clipboard when the target application program is utilized to analyze the first channel parameters.
4. The method of claim 1, wherein the communicating the first channel parameter to the second interaction page comprises:
and adding the first channel parameters to the uniform resource address of the second interaction page.
5. The method of claim 1, wherein the first channel parameter includes channel identification information for promoting the target application and installation package identification information for the target application.
6. The method of claim 1, further comprising:
calculating the channel source quantity of the target application program in a preset time period; and
and sending the channel source quantity in the preset time period to a server so as to analyze the popularization effect of the target application program in the preset time period.
7. An apparatus for determining the source of an application program for execution by a terminal device, comprising:
the display module is used for displaying a first interaction page comprising associated information for a target application program, wherein the first interaction page comprises a first channel parameter associated with the first interaction page;
a skip module, configured to skip from the first interaction page to a second interaction page in response to a user operation for the association information, and transfer the first channel parameter to the second interaction page, where the second interaction page includes a second channel parameter associated with the second interaction page;
The determining module is used for determining the source of the target application program according to the first channel parameter under the condition that the starting operation for starting the target application program is triggered in the second interaction page; wherein,
the determining module further comprises a determining unit, which is used for determining whether the terminal equipment is provided with the target application program;
the skip module is used for skipping from the second interaction page to a third interaction page and transmitting the first channel parameters to the third interaction page under the condition that the terminal equipment is not provided with the target application program; and
the apparatus further comprises: and the downloading module is used for responding to the downloading operation triggered in the third interaction page and used for downloading the target application program, and downloading the target application program so as to determine the source of the target application program by using the downloaded target application program.
8. The apparatus of claim 7, wherein the means for determining comprises:
a starting unit, configured to start the target application program if it is determined that the terminal device installs the target application program; and
and the analyzing unit is used for analyzing the first channel parameters by using the target application program and determining the source of the target application program.
9. The apparatus of claim 7, wherein the skip module is to:
and writing the first channel parameters into a clipboard so as to acquire the first channel parameters from the clipboard when the target application program is utilized to analyze the first channel parameters.
10. The apparatus of claim 7, wherein the skip module is to:
and adding the first channel parameters to the uniform resource address of the second interaction page.
11. The apparatus of claim 7, wherein the first channel parameter comprises channel identification information for promoting the target application and installation package identification information for the target application.
12. The apparatus of claim 7, further comprising:
the computing module is used for computing the channel source quantity of the target application program in a preset time period; and
and the sending module is used for sending the channel source quantity in the preset time period to the server so as to analyze the popularization effect of the target application program in the preset time period.
13. A computer system, comprising:
one or more processors;
a memory for storing one or more programs,
Wherein the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1 to 6.
14. A computer readable storage medium having stored thereon executable instructions which when executed by a processor cause the processor to implement the method of any of claims 1 to 6.
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| CN113542429B (en) * | 2021-07-29 | 2023-09-01 | 北京百度网讯科技有限公司 | Platform residence processing method, device, equipment and medium |
| CN114185627A (en) * | 2021-10-22 | 2022-03-15 | 北京健康之家科技有限公司 | Program starting feedback method and device, terminal equipment, server and storage medium |
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