CN110825424B - Channel tracing method and related device - Google Patents
Channel tracing method and related device Download PDFInfo
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- CN110825424B CN110825424B CN201911081105.3A CN201911081105A CN110825424B CN 110825424 B CN110825424 B CN 110825424B CN 201911081105 A CN201911081105 A CN 201911081105A CN 110825424 B CN110825424 B CN 110825424B
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- 238000009434 installation Methods 0.000 description 8
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- 230000008878 coupling Effects 0.000 description 3
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/70—Software maintenance or management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/445—Program loading or initiating
Abstract
The invention provides a channel tracing method and a related device, wherein a page containing a download link of a target application program records download channel information corresponding to the page in terminal equipment. And after the terminal equipment downloads and installs the target application program through a page containing a download link of the target application program, acquiring channel information corresponding to the target application program from the terminal equipment, and sending the channel information to a server. So that the server gathers the source information of the user downloading the present application. That is, the final implementation can track the download source information of the target application, whether the download link of the target application is obtained from a web page or from another application.
Description
Technical Field
The invention belongs to the technical field of computers, and particularly relates to a channel tracing method and a related device.
Background
Along with the increasing number of various Application programs (APP), the popularization manner of APP is increasing, but the current scheme cannot track the information of the source downloading channel of APP.
For example, when the APP is promoted by the advertisement delivery method, the APP advertisement delivery client wants to deliver advertisements to bring a large number of users, so that more users use their APP products, the delivered advertisements can directly carry the download link of the APP installation package, and the users can directly download and install the APP installation package through the download link. Information of the APP advertisement delivery page cannot be transmitted to the APP, so that downloading source information of the APP cannot be tracked.
For another example, when the advertisement of the APP is put in a page of another application program (for example, a WeChat), and when the user clicks on the advertisement link of the APP on the WeChat page, the WeChat directly invokes the application program (i.e., the application store) to download the APP, in this case, only the channel information of the application program can be transferred to the APP, and it cannot be known whether the user is a client brought by the advertisement promotion activity.
To sum up, in the prior art, information of a source downloading channel of the APP cannot be tracked.
Disclosure of Invention
In view of the above, the invention aims to provide a channel tracing method and a related device, so as to solve the technical problem that the conventional scheme cannot trace the source of APP to download channel information. The specific technical scheme is as follows:
in a first aspect, the present invention provides a channel tracing method, applied to a terminal device, where the method includes:
channel information corresponding to a target application program started for the first time is acquired from the terminal equipment, and the channel information is recorded in the terminal equipment by a page containing a download link of the target application program;
and sending channel information corresponding to the target application program to a server.
In a possible implementation manner of the first aspect, obtaining channel information corresponding to the first started target application from the terminal device includes:
and reading channel information corresponding to the target application program from a system clipboard of the terminal equipment, wherein the channel information is written into the system clipboard by a page which comprises a downloading link of the target application program.
In another possible implementation manner of the first aspect, obtaining channel information corresponding to the first started target application program from the terminal device includes:
acquiring a starting mode of the target application program;
reading channel information corresponding to a normally started target application program from a system clipboard of the terminal equipment, wherein the channel information is written into the system clipboard by a page containing a download link of the target application program;
and reading channel information corresponding to the target application program started by the third party call from the page jump protocol of the terminal equipment, wherein the channel information is written into the page jump protocol by a page containing a download link of the target application program.
In another possible implementation manner of the first aspect, after reading channel information corresponding to the target application program from a page skip protocol of the terminal device, the method further includes:
and clearing channel information corresponding to the target application program stored in the system clipboard.
In another possible implementation manner of the first aspect, reading channel information corresponding to the target application program from a system clipboard of the terminal device includes:
searching whether information containing the identification of the target application program is stored in a system clipboard of the terminal equipment;
if the system clipboard stores information containing the identification of the target application program, reading information corresponding to the identification of the target application program from the system clipboard;
and if the system clipboard does not contain the information of the identification of the target application program, determining that the channel information corresponding to the target application program is not stored in the system clipboard.
In a second aspect, the present invention further provides a channel tracing method, applied to a terminal device, where the method includes:
generating channel information for downloading and installing a target application program according to information of a page containing a downloading link of the target application program;
and recording the channel information in the terminal equipment so that the channel information corresponding to the target application program is read from the terminal equipment and sent to a server when the target application program is started for the first time after being installed.
In a possible implementation manner of the second aspect, generating channel information for downloading and installing the target application program according to information of a page including a download link of the target application program includes:
when a page containing a download link of a target application program detects an operation of operating the download link, acquiring download channel information corresponding to the page;
and generating channel information for downloading and installing the target application program according to the downloading channel information corresponding to the page.
In another possible implementation manner of the second aspect, the method further includes:
and the page containing the download link of the target application program records channel information of the target application program started by the third party call into a page jump protocol, so that the target application program reads the corresponding channel information from the page jump protocol.
In a third aspect, the present invention further provides a channel tracing apparatus, applied to a terminal device, where the apparatus includes:
the acquisition module is used for acquiring channel information corresponding to a target application program started for the first time from the terminal equipment, wherein the channel information is recorded in the terminal equipment by a page containing a download link of the target application program;
and the sending module is used for sending the channel information corresponding to the target application program to a server.
In a fourth aspect, the present invention further provides a channel tracing apparatus, applied to a terminal device, where the apparatus includes:
the channel information generation module is used for generating channel information for downloading and installing the target application program according to the information of the page containing the downloading link of the target application program;
and the channel information recording module is used for recording the channel information in the terminal equipment so that the channel information corresponding to the target application program is read from the terminal equipment and sent to the server when the target application program is started for the first time after being installed.
According to the channel tracing method provided by the invention, the page containing the download link of the target application program records the download channel information corresponding to the page in the terminal equipment. And after the terminal equipment downloads and installs the target application program through a page containing a download link of the target application program, acquiring channel information corresponding to the target application program from the terminal equipment, and sending the channel information to a server. So that the server gathers the source information of the user downloading the present application. That is, the final implementation can track the download source information of the target application, whether the download link of the target application is obtained from a web page or from another application.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of a channel tracing method provided by the invention;
FIG. 2 is a flow chart of another channel tracing method provided by the invention;
FIG. 3 is a flow chart of yet another channel tracing method provided by the present invention;
FIG. 4 is a schematic structural diagram of a channel tracing device provided by the invention;
fig. 5 is a schematic structural diagram of another channel tracing device provided by the invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, a flowchart of a channel tracing method provided by an embodiment of the present invention is shown, where the method is applied to a terminal device, as shown in fig. 1, and the method includes the following steps:
s110, channel information corresponding to the target application program started for the first time is obtained from the terminal equipment.
The target application is an application that needs to track the download channel information.
In one embodiment of the invention, the method is performed when the target application is first started after being downloaded and installed from any one of the download channels.
Wherein the channel information is recorded in the terminal device by a page containing a download link of the target application.
For example, the terminal device downloads and installs the target application from the popularization information (hereinafter referred to as popularization page) containing the target application program, which is put on an application platform (e.g., weChat). After detecting the operation of downloading the target application program, the promotion page records channel information corresponding to the page in the terminal equipment. And when the target application is installed and started for the first time, channel information corresponding to the target application program is acquired from the terminal equipment.
In one embodiment of the present invention, a page containing the target application program may write channel information corresponding to the page into a system clipboard of the terminal device. And when the target application program is started for the first time, channel information corresponding to the downloading and installing operation is read from the system shear plate.
In one embodiment of the present invention, the process of reading channel information corresponding to the current download installation operation from the system clipboard is as follows:
searching whether information containing the identification of the target application program is stored in a system clipboard of the terminal equipment; if the system clipboard stores information containing the identification of the target application program, reading information corresponding to the identification of the target application program from the system clipboard; and if the system clipboard does not contain the information of the identification of the target application program, determining that the channel information corresponding to the target application program is not stored in the system clipboard.
Each application has a unique identity by which different applications can be distinguished. When channel information is written into the system clipboard by the promotion page of the target application program, the channel information corresponding to the promotion page and the identification of the target application program are bound and stored into the system clipboard.
When a target application program needs to read channel information from a system clipboard, firstly searching whether the system clipboard stores information containing the identifier according to the identifier of the target application program, and if so, determining that the system clipboard stores the channel information corresponding to the application program; if not, determining that the system clipboard does not contain channel information corresponding to the application program, and ending the current flow.
And S120, channel information corresponding to the target application program is sent to the server.
After obtaining channel information corresponding to the downloading and installing operation, the target application program sends the channel information to the server so that the server can collect the downloading and installing channel information of the target application.
According to the channel tracing method provided by the embodiment, the page containing the download link of the target application program records the download channel information corresponding to the page in the terminal equipment. And after the terminal equipment downloads and installs the target application program through a page containing a download link of the target application program, acquiring channel information corresponding to the target application program from the terminal equipment, and sending the channel information to a server. So that the server gathers the source information of the user downloading the present application. That is, the final implementation can track the download source information of the target application, whether the download link of the target application is obtained from a web page or from another application.
Referring to fig. 2, a flowchart of another channel tracing method provided by the embodiment of the present invention is shown, where the channel tracing method provided by the embodiment combines a system clipboard and a page jump protocol to transfer channel information. As shown in fig. 2, the method comprises the steps of:
s210, acquiring a starting mode of the target application program started for the first time. If the target application program is started normally, executing S220; if initiated by a third party call, S230 is performed.
The normal starting means that after the terminal equipment successfully installs the target application program, whether the target application program is started by opening a page of the application program through a pop-up inquiry, or after the target application program is successfully installed, the terminal equipment directly clicks an icon corresponding to the target application on a desktop of the terminal equipment to start the target application program.
Third party call start refers to that an application program which is already installed is pulled up by other pages or application platforms, for example, the application program is already installed in the terminal equipment, and a user clicks a download link of the application program installation package and directly jumps to the page of the application program; alternatively, the application is already installed in the terminal device, and clicking the push information of the current application (e.g. application B) in the page of the other application (e.g. application a) by the user jumps to the page of the application, which belongs to the third party call initiation.
The third party call starting mode is usually implemented by a page skip protocol, for example, in an Android system, the schema is an in-page skip protocol, is a protocol for calling an application program, and can skip to any page in the APP through a custom schema protocol.
The following scenario may be implemented using the schema protocol:
1) Opening a native APP by using a schema protocol through an applet;
2) The H5 page clicks an anchor point, and jumps to a specific page according to a specific jump path APP end of the anchor point;
3) The APP terminal receives the push notification message sent by the server and jumps to the relevant page according to the click jump path of the message;
4) The APP jumps to a designated page of another APP according to the URL;
5) And opening the original APP through the URL in the short message.
For example, an APP is already installed on the terminal device, and when the user clicks on the download link of the installation package of the APP, the APP may be directly started through the schema protocol.
The application program can know whether the application program is normally started or is started by a third party when being started.
S220, channel information corresponding to the target application program is read from a system clipboard of the terminal equipment.
If the target application program is started normally when started for the first time, the target application program reads channel information corresponding to the target application program from a system clipboard of the terminal equipment.
The channel information is written into the system clipboard by a page containing a download link of the target application.
In one embodiment of the invention, the channel information for the application includes, but is not limited to: information of the delivery channel and information of the subdivision channel. For example, an advertisement of the present application (e.g., application B) is placed on an advertisement placement platform, and the advertisement placement platform includes a plurality of subdivided placement locations. In the example, the advertisement delivery platform is a delivery channel, and the subdivided delivery positions are subdivision channels.
For example, the promotion information of the application program a is put on the application platform B, where the promotion information includes a page containing a download link of the application program a, and the page may display other information of the application program a, for example, introduction information of the application program or promotion marketing information (such as advertisement information of the application program a). And when the terminal equipment downloads and installs the application program A according to the download link of the application program A put in the application platform B, the promotion page put in the application platform B writes the relevant information of the application platform B into a system shear plate of the terminal equipment. After the application program A is installed and started normally, the application program A reads channel information corresponding to the downloading and installing operation from the system shear plate.
If it is determined that channel information of the application is stored in the system clipboard according to the identification of the application program a, information including the identification is read from the system clipboard. If the channel information of the application is not stored in the system clipboard, ending the current flow.
Further, in order to avoid the content written in the system clipboard from affecting the user's use of the system clipboard, it is preferable that the channel information recorded in the system clipboard is cleared after the channel information is read from the system clipboard.
S230, channel information corresponding to the target application program is read from the page skip protocol of the terminal equipment.
Because the system clipboard of the terminal equipment only keeps the content corresponding to the latest copy operation, if the copy operation is executed again after writing certain information into the system clipboard, the original content in the system clipboard can be covered by the content copied at this time. Therefore, if the terminal device performs other copying operations after the page containing the download link of the target application program writes the channel information corresponding to the page into the system clipboard, the channel information written into the system clipboard will be covered.
In order to avoid the situation that channel information written into a system shear plate is covered to cause that the channel information cannot be acquired, if an application program is started by a third party call, the channel information can be written into a page jump protocol because the page jump protocol records related information of a calling party and a called party; moreover, the probability of the information recorded in the page skip protocol being covered is extremely low.
In summary, when the target application program is invoked and started by a third party, the promotion page corresponding to the target application program can write channel information corresponding to the page into the page skip protocol. For example, if the promotion page is an H5 page, the page jump protocol records relevant information of the H5 page, for example, URL of the H5 page is a delivery channel, and a page area of an application download link is added in the H5 page is a subdivision channel.
In one embodiment of the present invention, channel information is stored in a link format style specified by a page jump protocol, for example, a link format style specified by a schema protocol is as follows: [ scheme ]:// [ host ]/[ path ]? [ query ] where [ host ] is a host name, typically a domain name, [ path ] is an access path strength, and [ query ] is a query parameter, which are information contained in a uniform resource locator (Uniform Resource Locator, URL).
Under the application scene, if the first starting mode of the target application program is determined to be the third party calling starting mode, channel information for downloading and installing the target application program can be directly read from the page jump protocol, and the success rate of obtaining the channel information is improved.
And S240, the obtained channel information is sent to a server. The information of the download channel of each user downloading the application program is recorded by the server.
Optionally, in a preferred embodiment of the present invention, the method may further include, after S230 or S240:
s250, channel information corresponding to the target application program stored in the system clipboard is cleared.
In an application scenario, channel information corresponding to the current downloading and installing operation of the application program is recorded in both a page jump protocol and a system clipboard. Under the application scene, when the application program is started through the page jump protocol, channel information recorded in the page jump protocol is read. At this time, if the channel information of the delivery channel is also read from the system clipboard, repeated recording of the channel information of the application program may be caused.
For example, the user performs downloading, installing and starting operations only once for a specific downloading channel of the application program, but if the application program is started through the page jump protocol, the channel information of the application program is recorded in the page jump protocol and the system clipboard. If the application program reads the channel information in the page jump protocol and the channel information in the system clipboard, the downloading and installing operation server side is caused to record twice. In consideration of the situation, after the application program is started through the page skip protocol, channel information which is recorded in a system clipboard and matched with the application program needs to be cleared, and repeated recording of downloading information of the application program is avoided.
For example, the promotion page of the application program a writes the channel information of the application program a downloaded and installed this time into the system clipboard, but the application program a reads the channel information from the page skip protocol, and under this application scenario, the channel information recorded in the system clipboard can be cleared. Therefore, the channel information written into the system clipboard is prevented from affecting the user to use the system clipboard, and the channel information in the system clipboard also needs to be cleared. For example, if the user does not perform the copy operation and directly performs the paste operation, the channel information of the application program a may be directly pasted to the location of the user operation if the channel information of the application program a is also stored in the system clipboard, which affects the normal use of the system clipboard by the user.
According to the channel tracing method, the channel information of the target application program is transmitted by combining the system clipboard and the page jump protocol, and the accuracy of successfully acquiring the channel information of the target application program is improved. In addition, in order to avoid repeatedly recording channel information and avoiding affecting the normal use of the system clipboard by the user, after obtaining the channel information of the current download installation operation from the page skip protocol, the target application program needs to clear the channel information recorded in the system clipboard.
Referring to fig. 3, a flowchart of another channel tracing method provided by the present invention is shown, where the method is applied to a system including a terminal device and a server, and the present embodiment mainly introduces a process of recording channel information in the terminal device by a promotion page.
As shown in fig. 3, the method comprises the steps of:
s310, the promotion page generates channel information of the target application program according to the page information.
In one embodiment of the invention, after the promotion page detects the operation of operating the download link contained in the page, the download channel information corresponding to the page is obtained; and generating channel information for downloading and installing the target application program according to the downloading channel information corresponding to the page.
The target application program is an application program needing to track the information of the downloading channel. And after the promotion page detects the downloading operation of the downloading link in the page, generating channel information of the target application program according to the information of the page. For example, the information of the promotion page may include: the promotion page belongs to which download channel and subdivision channel information.
In one embodiment of the invention, the download channel and subdivision channel information of the download linked delivery platform for delivering the target application program can be stored in advance, and when the channel information of the target application program needs to be recorded, the promotion page can directly inquire the download channel and subdivision channel information of the delivery platform where the page is located.
And S320, the promotion page writes channel information of the target application program into the system clipboard.
S330, when the target application detects that the target application is started, the target application acquires the starting mode of the target application. If the start is normal, S340 is executed; if the third party call is initiated, S350-S360 are performed.
S340, searching whether channel information matched with the target application program is stored in the system clipboard. If yes, then execute S370; if not, ending the current flow.
S350, the promotion page writes channel information of the target application program into a page skip protocol.
If the target application program is called and started by a third party, the third party calling party is an application platform for throwing the promotion page, and at the moment, the promotion page is triggered to write the channel information of the current download and installation into the page skip protocol.
For example, the link format style specified by the schema protocol is as follows: [ scheme ]:// [ host ]/[ path ]? [ query ] where [ host ] is a host name, typically a domain name, [ path ] is an access path strength, and [ query ] is a query parameter, which are information contained in a uniform resource locator (Uniform Resource Locator, URL).
S360, the target application program inquires whether channel information matched with the target application program is stored in the page skip protocol; if yes, then execution S380; if not, ending the current flow.
And S370, the target application program reads channel information which is stored in the system clipboard and is matched with the target application program. Then, S390 is performed.
S380, the target application program reads channel information matched with the target application program from the page jump protocol. Then, S390 to S3100 are performed.
And S390, the target application program sends the read channel information to the server.
When the target application program is started, channel information matched with the target application program is read from the system clipboard and sent to the server, so that the server records and counts the channel information of the target application program.
S3100, the target application program clears channel information corresponding to the target application program stored in the system clipboard.
According to the channel tracing method provided by the embodiment, under the condition that the target application program is normally started, channel information corresponding to the downloading and installation is obtained from the system shear plate; under the condition that the target application program is called and started by a third party, channel information of the target application program is transferred by combining the system clipboard and the page jump protocol, and accuracy of successfully obtaining the channel information of the target application program is improved. In addition, in order to avoid repeatedly recording channel information and avoiding affecting the normal use of the system clipboard by the user, after obtaining the channel information of the current download installation operation from the page skip protocol, the target application program needs to clear the channel information recorded in the system clipboard.
In another aspect, the present invention further provides an embodiment of a channel tracing apparatus, as shown in fig. 4, where the apparatus may include: an acquisition module 110 and a transmission module 120.
And the obtaining module 110 is configured to obtain channel information corresponding to the first started target application from the terminal device, where the channel information is recorded in the terminal device by a page containing a download link of the target application.
In one embodiment of the invention, the acquisition module reads channel information corresponding to the target application program from a system clipboard of the terminal equipment, and the channel information is written into the system clipboard by a page containing a download link of the target application program.
In one possible implementation manner of the present invention, the process of acquiring channel information from the system clipboard by the acquisition module is specifically as follows:
searching whether information containing the identification of the target application program is stored in a system clipboard of the terminal equipment;
if the system clipboard stores information containing the identification of the target application program, reading information corresponding to the identification of the target application program from the system clipboard;
and if the system clipboard does not contain the information of the identification of the target application program, determining that the channel information corresponding to the target application program is not stored in the system clipboard.
In another embodiment of the present invention, the way of obtaining channel information is determined according to the manner of starting the target application. In this application scenario, the obtaining module 110 is specifically configured to:
acquiring a starting mode of the target application program;
channel information corresponding to a normally started target application program is read from a system clipboard of terminal equipment, and the channel information is written into the system clipboard by a page containing a download link of the target application program;
and reading channel information corresponding to the target application program started by the third party call from a page jump protocol of the terminal equipment, wherein the channel information is written into the page jump protocol by a page containing a download link of the target application program.
Optionally, the device further comprises a clearing module, configured to clear channel information of the target application program stored in the system clipboard after the obtaining module obtains the channel information from the page skip protocol.
And the sending module 120 is configured to send channel information corresponding to the target application program to a server.
According to the channel tracing device provided by the embodiment, the page containing the download link of the target application program records the download channel information corresponding to the page in the terminal equipment. And after the terminal equipment downloads and installs the target application program through a page containing a download link of the target application program, acquiring channel information corresponding to the target application program from the terminal equipment, and sending the channel information to a server. So that the server gathers the source information of the user downloading the present application. That is, the final implementation can track the download source information of the target application, whether the download link of the target application is obtained from a web page or from another application.
In yet another aspect, the embodiment of the invention further provides another channel tracing device.
As shown in fig. 5, the apparatus may include: a channel information generation module 210 and a channel information recording module 220.
The channel information generating module 210 is configured to generate channel information for downloading and installing the target application program according to information of a page including a download link of the target application program.
In one possible implementation of the present invention, the channel information generating module 210 is specifically configured to:
when the promotion page detects the operation of operating the download link, acquiring download channel information corresponding to the page;
and generating channel information for downloading and installing the target application program according to the downloading channel information corresponding to the page.
And the channel information recording module 220 is configured to record channel information in the terminal device, so that when the target application program is first started after being installed, channel information corresponding to the target application program is read from the terminal device and sent to the server.
In one possible implementation of the present invention, the channel information recording module 220 is specifically configured to write channel information into the system clipboard.
In another possible implementation of the present invention, the channel information recording module 220 may also record channel information in a page skip protocol.
In the channel tracing device provided by the embodiment, the downloading channel information corresponding to the promotion page of the target application program is recorded in the terminal equipment. And after the terminal equipment downloads and installs the target application program through a page containing a download link of the target application program, acquiring channel information corresponding to the target application program from the terminal equipment, and sending the channel information to a server. So that the server gathers the source information of the user downloading the present application. That is, the final implementation can track the download source information of the target application, whether the download link of the target application is obtained from a web page or from another application.
In still another aspect, the present invention further provides a terminal device, where the terminal device may be a PC, a PAD, a mobile phone, etc. The terminal includes a memory and a processor; program instructions are stored in the memory; the processor invokes the program instructions in the memory to perform any of the channel tracing method embodiments described above.
The processor herein may be a CPU of the terminal, or an MCU integrated within the terminal, or a combination of a CPU and an MCU. Furthermore, the processor includes a kernel, and the kernel fetches the corresponding program from the memory, and the kernel can be provided with one or more than one.
The memory may include volatile memory, random Access Memory (RAM), and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM), among other forms in computer readable media, the memory including at least one memory chip.
In yet another aspect, the present invention further provides a storage medium, where program instructions are stored, where the program instructions implement any of the channel tracing method embodiments described above when loaded and executed by a processor.
For the foregoing method embodiments, for simplicity of explanation, the methodologies are shown as a series of acts, but one of ordinary skill in the art will appreciate that the present invention is not limited by the order of acts, as some steps may, in accordance with the present invention, occur in other orders or concurrently. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required for the present invention.
It should be noted that, in the present specification, each embodiment is described in a progressive manner, and each embodiment is mainly described as different from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other. For the apparatus class embodiments, the description is relatively simple as it is substantially similar to the method embodiments, and reference is made to the description of the method embodiments for relevant points.
The steps in the methods of the embodiments of the present application may be sequentially adjusted, combined, and pruned according to actual needs.
The modules and sub-modules in the device and the terminal in the embodiments of the present application may be combined, divided, and deleted according to actual needs.
In the embodiments provided in the present application, it should be understood that the disclosed terminal, apparatus and method may be implemented in other manners. For example, the above-described terminal embodiments are merely illustrative, and for example, the division of modules or sub-modules is merely a logical function division, and there may be other manners of division in actual implementation, for example, multiple sub-modules or modules may be combined or integrated into another module, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or modules, which may be in electrical, mechanical, or other forms.
The modules or sub-modules illustrated as separate components may or may not be physically separate, and components that are modules or sub-modules may or may not be physical modules or sub-modules, i.e., may be located in one place, or may be distributed over multiple network modules or sub-modules. Some or all of the modules or sub-modules may be selected according to actual needs to achieve the purpose of the embodiment.
In addition, each functional module or sub-module in each embodiment of the present application may be integrated in one processing module, or each module or sub-module may exist alone physically, or two or more modules or sub-modules may be integrated in one module. The integrated modules or sub-modules may be implemented in hardware or in software functional modules or sub-modules.
Finally, it is further noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.
Claims (8)
1. The channel tracing method is characterized by being applied to terminal equipment, and comprises the following steps:
acquiring a starting mode of a target application program started for the first time from the terminal equipment;
if the third party call is started, channel information corresponding to a target application program started by the third party call is read from a page jump protocol of the terminal equipment, the channel information is generated and written into the page jump protocol after a page containing a download link of the target application program detects a download operation of the download link in the page, the channel information at least comprises information of a release channel and finely divided release position channel information, the third party call is started by other pages or application platforms to pull up an already installed application program based on the download link of the application program installation package, or an application program is already installed in the terminal equipment, and the operation of clicking push information of the currently installed application program in the page of the other application program is started to jump to the page of the already installed application program based on a user;
transmitting channel information corresponding to the target application program to a server;
after channel information corresponding to the target application program started by the third party call is read from the page skip protocol of the terminal equipment, the method further comprises the following steps:
and clearing channel information corresponding to the target application program stored in the system clipboard, so that repeated recording of the channel information is avoided, and the influence on normal use of the system clipboard by a user is avoided.
2. The method as recited in claim 1, further comprising:
and reading channel information corresponding to the target application program from a system clipboard of the terminal equipment, wherein the channel information is written into the system clipboard by a page which comprises a downloading link of the target application program.
3. The method as recited in claim 1, further comprising:
and reading channel information corresponding to the normally started target application program from a system clipboard of the terminal equipment, wherein the channel information is written into the system clipboard by a page containing a downloading link of the target application program.
4. A method according to claim 2 or 3, wherein reading channel information corresponding to the target application program from a system clipboard of the terminal device comprises:
searching whether information containing the identification of the target application program is stored in a system clipboard of the terminal equipment;
if the system clipboard stores information containing the identification of the target application program, reading information corresponding to the identification of the target application program from the system clipboard;
and if the system clipboard does not contain the information of the identification of the target application program, determining that the channel information corresponding to the target application program is not stored in the system clipboard.
5. The channel tracing method is characterized by being applied to terminal equipment, and comprises the following steps:
generating channel information for downloading and installing the target application program after detecting the downloading operation of the downloading link in the page according to the information of the page containing the downloading link of the target application program, wherein the channel information at least comprises information of a delivery channel and finely-divided delivery position channel information;
recording the channel information in the terminal equipment so that the channel information corresponding to the target application program is read from the terminal equipment and sent to a server when the target application program is started for the first time after being installed;
the method further comprises the steps of:
the page containing the download link of the target application program records channel information of the target application program started by a third party call into a page jump protocol so that the target application program reads corresponding channel information from the page jump protocol, wherein the third party call starting refers to that other pages or application platforms pull up an installed application program based on the download link of the application program installation package, or an application program is installed in terminal equipment, and the operation of clicking push information of the currently installed application program in the pages of other application programs is performed based on a user to jump to the page of the installed application program;
after the target application program reads the corresponding channel information from the page skip protocol, the method further comprises:
the target application program clears channel information corresponding to the target application program stored in the system clipboard, so that repeated recording of the channel information is avoided, and influence on normal use of the system clipboard by a user is avoided.
6. The method of claim 5, wherein generating channel information for downloading and installing the target application program based on information of a page including a download link of the target application program, comprises:
when a page containing a download link of a target application program detects an operation of operating the download link, acquiring download channel information corresponding to the page;
and generating channel information for downloading and installing the target application program according to the downloading channel information corresponding to the page.
7. A channel traceability device, characterized in that it is applied to a terminal device, said device comprising:
the acquisition module is used for acquiring a starting mode of the target application program started for the first time from the terminal equipment; if the third party call is started, channel information corresponding to a target application program started by the third party call is read from a page jump protocol of the terminal equipment, the channel information is generated and written into the page jump protocol after a page containing a download link of the target application program detects a download operation of the download link in the page, the channel information at least comprises information of a release channel and finely divided release position channel information, the third party call is started by other pages or application platforms to pull up an already installed application program based on the download link of the application program installation package, or an application program is already installed in the terminal equipment, and the operation of clicking push information of the currently installed application program in the page of the other application program is started to jump to the page of the already installed application program based on a user;
the sending module is used for sending channel information corresponding to the target application program to a server;
the device is also for:
and clearing channel information corresponding to the target application program stored in the system clipboard, so that repeated recording of the channel information is avoided, and the influence on normal use of the system clipboard by a user is avoided.
8. A channel traceability device, characterized in that it is applied to a terminal device, said device comprising:
the channel information generation module is used for generating channel information for downloading and installing the target application program after detecting the downloading operation of the downloading link in the page according to the information of the page containing the downloading link of the target application program, wherein the channel information at least comprises information of a delivery channel and finely-divided delivery position channel information;
the channel information recording module is used for recording the channel information in the terminal equipment so that the channel information corresponding to the target application program is read from the terminal equipment and sent to a server when the target application program is started for the first time after being installed;
the device is also for:
the page containing the download link of the target application program records channel information of the target application program started by a third party call into a page jump protocol so that the target application program reads corresponding channel information from the page jump protocol, wherein the third party call starting refers to that other pages or application platforms pull up an installed application program based on the download link of the application program installation package, or an application program is installed in terminal equipment, and the operation of clicking push information of the currently installed application program in the pages of other application programs is performed based on a user to jump to the page of the installed application program;
after the target application program reads the corresponding channel information from the page skip protocol, the target application program is further configured to:
and clearing channel information corresponding to the target application program stored in the system clipboard, so that repeated recording of the channel information is avoided, and the influence on normal use of the system clipboard by a user is avoided.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111367963B (en) | 2020-02-28 | 2023-07-25 | 北京百度网讯科技有限公司 | Method, device, equipment and computer storage medium for determining source channel |
| CN111768238A (en) * | 2020-06-29 | 2020-10-13 | 广州津虹网络传媒有限公司 | Channel tracking method, device, equipment and storage medium |
| CN111782988B (en) * | 2020-06-30 | 2024-03-01 | 北京百度网讯科技有限公司 | Method, apparatus, computer system and storage medium for determining source of application program |
| CN113807880A (en) * | 2021-04-21 | 2021-12-17 | 北京沃东天骏信息技术有限公司 | Method and device for data monitoring, electronic equipment and storage medium |
| CN114866535A (en) * | 2022-05-30 | 2022-08-05 | 广州简悦信息科技有限公司 | Application launching and downloading method and device |
| CN117216439A (en) * | 2023-09-11 | 2023-12-12 | 北京有竹居网络技术有限公司 | Method, device, electronic equipment and medium for determining downloading source of application |
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| CN109471738A (en) * | 2018-10-16 | 2019-03-15 | 五八有限公司 | A kind of application program downloads recognition methods and the relevant device of channel |
| CN110177135A (en) * | 2019-05-21 | 2019-08-27 | 深圳壹账通智能科技有限公司 | Channel information processing method, device and the computer equipment of application program |
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| CN109471738A (en) * | 2018-10-16 | 2019-03-15 | 五八有限公司 | A kind of application program downloads recognition methods and the relevant device of channel |
| CN110177135A (en) * | 2019-05-21 | 2019-08-27 | 深圳壹账通智能科技有限公司 | Channel information processing method, device and the computer equipment of application program |
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