CN113807880A - Method and device for data monitoring, electronic equipment and storage medium - Google Patents

Method and device for data monitoring, electronic equipment and storage medium Download PDF

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CN113807880A
CN113807880A CN202110431979.8A CN202110431979A CN113807880A CN 113807880 A CN113807880 A CN 113807880A CN 202110431979 A CN202110431979 A CN 202110431979A CN 113807880 A CN113807880 A CN 113807880A
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link
data
protocol
page
target
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孙一宁
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Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Wodong Tianjun Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
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    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558—Details of hyperlinks; Management of linked annotations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

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Abstract

The disclosure provides a method, an apparatus, an electronic device and a storage medium for data monitoring. The method comprises the following steps: responding to the behavior of clicking the directional link by the target object, and executing a calling protocol to open the target application; receiving a data monitoring request sent by the target application, wherein the data monitoring request comprises a terminal equipment identifier of terminal equipment and an oriented link identifier of the oriented link; generating data tracking parameters corresponding to the directional link identifiers; redirecting to enable the terminal equipment to jump to a preset page so as to splice the terminal equipment identification and the data tracking parameter to the call-up protocol; and executing the spliced call protocol to open the target page corresponding to the directional link. The method can correlate the behavior of the target object clicking the directional link and the operation of the subsequent target object on the target page, and realize the monitoring and analysis of the subsequent operation behavior of the target object.

Description

Method and device for data monitoring, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method and an apparatus for data monitoring, an electronic device, and a storage medium.
Background
In the related art, targeted data (e.g., advertisements) of an API (Application Programming Interface) type is typically monitored through asynchronous monitoring. However, asynchronous monitoring may depend too much on the identifier of the media platform returning device playing the directional data, and cannot associate the operation behavior of the subsequent user with the directional data, and cannot accurately obtain the conversion effect of the directional data.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
The method can correlate the behavior of clicking a directional link by a target object and the operation of a subsequent target object on a target page, and realizes the monitoring and analysis of the subsequent operation behavior of the target object.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
The embodiment of the present disclosure provides a method for data monitoring, including: responding to the behavior of clicking the directional link by the target object, and executing a calling protocol to open the target application; receiving a data monitoring request sent by the target application, wherein the data monitoring request comprises a terminal equipment identifier of terminal equipment and an oriented link identifier of the oriented link; generating data tracking parameters corresponding to the directional link identifiers; redirecting to enable the terminal equipment to jump to a preset page so as to splice the terminal equipment identification and the data tracking parameter to the call-up protocol; and executing the spliced call protocol to open the target page corresponding to the directional link.
In some exemplary embodiments of the present disclosure, the directed link includes a preset page link, and the preset page link includes the call-up protocol and a target page link.
In some exemplary embodiments of the present disclosure, the method further includes: acquiring user behavior data generated by the target object operating the target page; and analyzing the user behavior data to obtain a data monitoring result.
In some exemplary embodiments of the present disclosure, analyzing the user behavior data to obtain a data monitoring result includes: storing the terminal equipment identification and the data tracking parameter into a click monitoring log; reporting the terminal equipment identification, the data tracking parameter and the user behavior data to a buried point log of the target page; and acquiring the data monitoring result according to the click monitoring log and the buried point log.
In some exemplary embodiments of the present disclosure, executing a spliced call-up protocol to open a target page corresponding to the directional link includes: and executing the spliced call protocol to enable the terminal equipment to open the target page corresponding to the directional link.
In some exemplary embodiments of the present disclosure, the act of responding to the target object clicking on the directed link includes: and responding to the action of the target object clicking the directional link in the target media platform.
In some exemplary embodiments of the present disclosure, the directional link is a deep link Deeplink, the data tracking parameter is a UTM parameter, and the preset page is a blank page.
The embodiment of the present disclosure provides a device for data monitoring, including: the first protocol execution module is used for responding to the behavior that the target object clicks the directional link and executing the calling protocol so as to open the target application; a request receiving module, configured to receive a data monitoring request sent by the target application, where the data monitoring request includes a terminal device identifier of a terminal device and an orientation link identifier of the orientation link; the parameter generating module is used for generating data tracking parameters corresponding to the directional link identifiers; the page jump module is used for carrying out redirection so that the terminal equipment jumps to a preset page, and splicing the terminal equipment identifier and the data tracking parameter to the call-up protocol; and the second protocol execution module is used for executing the spliced call-up protocol so as to open the target page corresponding to the directional link.
An embodiment of the present disclosure provides an electronic device, including: at least one processor; a storage means for storing at least one program which, when executed by the at least one processor, causes the at least one processor to carry out any of the methods for data monitoring as described above.
The disclosed embodiments provide a computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements any of the above-mentioned methods for data monitoring.
According to the method for monitoring data provided by some embodiments of the present disclosure, a call-up protocol may be executed in response to a behavior that a target object clicks a directional link, so as to open a target application; the terminal equipment identification and the directional link identification are obtained from the data monitoring request sent by the target application, so that the dependence on a media platform can be reduced; generating a data tracking parameter corresponding to the directional link identifier, and monitoring the behavior of clicking the directional link of the target object each time; the terminal equipment can jump to a preset page firstly through redirection, the terminal equipment identification and the data tracking parameter are spliced to the calling protocol, then the spliced calling protocol is executed, the target page is opened, the terminal equipment identification and the data tracking parameter can be brought to the target page, the behavior of clicking the directional link by the target object and the operation of the subsequent target object on the target page can be associated, the monitoring and analysis of the subsequent operation behavior of the target object are realized, and the conversion effect of the directional information corresponding to the directional link is accurately obtained.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.
Fig. 1 shows a schematic diagram of an exemplary system architecture to which the method for data monitoring of the embodiments of the present disclosure may be applied.
FIG. 2 is a flow chart illustrating a method for data monitoring according to an exemplary embodiment.
FIG. 3 is a flow chart illustrating another method for data monitoring according to an exemplary embodiment.
FIG. 4 is a schematic diagram illustrating a system architecture for data monitoring, according to an example.
FIG. 5 is a block diagram illustrating an apparatus for data monitoring, according to an example embodiment.
Fig. 6 is a schematic structural diagram of an electronic device according to an exemplary embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
Fig. 1 shows a schematic diagram of an exemplary system architecture to which the method for data monitoring of the embodiments of the present disclosure may be applied.
As shown in fig. 1, the system architecture may include a server 101, a network 102, and a terminal device 103. Network 102 is the medium used to provide communication links between terminal devices 103 and server 101. Network 102 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The server 101 may be a server that provides various services, such as a background management server that provides support for devices operated by the user using the terminal apparatus 103. The background management server may analyze and perform other processing on the received data such as the request, and feed back the processing result to the terminal device 103.
In the embodiment of the present disclosure, the Server may be a click monitoring Server (Server), but the present disclosure is not limited thereto.
The terminal device 103 may be a mobile terminal such as a mobile phone, a game console, a tablet computer, an electronic book reader, smart glasses, a smart home device, an AR (Augmented Reality) device, a VR (Virtual Reality) device, or the terminal device 103 may also be a personal computer such as a laptop computer and a desktop computer.
For example, a user may click a directional link in a target media platform in the terminal device 103, and the server 101 may respond to a behavior of the user that clicks the directional link, and execute a call protocol, so that the terminal device opens a target application in the terminal device 103; the terminal device 103 may send a data monitoring request to the server 101, for example, and the server 101 may receive the data monitoring request sent by the terminal device 103, where the data monitoring request may include a terminal device identifier of the terminal device 103 and a directional link identifier of a directional link; the server 101 may generate a data tracking parameter corresponding to the directional link identifier in real time; the server 101 can redirect the terminal device 103 to jump to a preset page, and the server 101 can splice the terminal device identifier and the data tracking parameter to the call-up protocol; the server 101 may execute the spliced call-up protocol, so that the terminal device 103 opens a target page corresponding to the directional link; the server 101 may monitor the subsequent operation behavior of the target page by the user.
It should be understood that the number of the terminal devices, the networks, and the servers in fig. 1 is only illustrative, and the server 101 may be a physical server, a server cluster formed by a plurality of servers, and a cloud server, and may have any number of terminal devices, networks, and servers according to actual needs.
Hereinafter, each step of the method for data monitoring in the exemplary embodiment of the present disclosure will be described in more detail with reference to the drawings and the embodiment.
FIG. 2 is a flow chart illustrating a method for data monitoring according to an exemplary embodiment. The method provided by the embodiment of the present disclosure may be executed by a server or a terminal device as shown in fig. 1, for example, the method may be executed by a click monitoring server, but the present disclosure is not limited thereto.
As shown in fig. 2, a method for data monitoring provided by an embodiment of the present disclosure may include the following steps.
In step S202, in response to the behavior of the target object clicking the directional link, a call-up protocol is executed to open the target application.
In the embodiment of the present disclosure, the target object may be a user operating the terminal device.
In the embodiment of the disclosure, the directional link may be set in association with the directional information, and the user may jump to the target application by clicking the directional link or the directional information.
The directional information may refer to information that a certain specified information (which may be any one or a combination of multiple of pictures, videos, audios, texts, and the like) is delivered to the target media platform according to a preset directional information delivery policy for display. In the following description, the targeting information is used as an advertisement, but the present disclosure is not limited thereto.
In the embodiment of the present disclosure, the target media platform may be a platform, a webpage, or an Application program that displays a targeted link or targeted information, and the target Application may be an Application program (APP) or a webpage to which the targeted link points.
For example, the target media platform may be a social APP, a video playing APP, a travel APP, and the like, and the target application may be a shopping APP, an APP store APP, and the like.
In the embodiment of the present disclosure, the call-up protocol may be an open app protocol, that is, a protocol for jumping from one application program to another application program.
In an exemplary embodiment, the directed link may include a call-up protocol.
In an exemplary embodiment, the directed link may include a preset page link, and the preset page link may include a call-up protocol and a target page link.
The preset page may be a blank page, for example, the preset page link may be a blank page URL (Uniform Resource Locator), and the blank page URL may include a call-up protocol (or logic spliced into a call-up protocol) and a macro to be replaced. The macro to be replaced may include a return button parameter, a target page URL, and the like. The target page may be a landing page.
In the embodiment of the disclosure, one layer of packaging of click codes can be performed on the blank page URL; placing the packaged URL as a parameter value of a TO URL into a calling protocol (open app protocol); adding other fixed parameters to the call-up protocol can form a complete directed link.
In an exemplary embodiment, the targeted links may be deep links (deep links).
The Deeplink link can realize application through, namely, one APP can click a certain advertisement or a certain button (button) to directly hoist another APP. The deep link can realize direct skip among web pages, direct skip among APPs or direct skip between the web pages and the APPs.
In an exemplary embodiment, the behavior of the targeted link in the target media platform is clicked in response to the target object.
For example, a user may click on advertisement information in the social software (the click on the advertisement information by the user is equivalent to the click on the advertisement link), and the server may execute a call-up protocol included in the advertisement link in response to the click action by the user, so that the terminal device opens shopping software corresponding to the advertisement information.
In step S204, a data monitoring request sent by the target application is received.
The data monitoring request comprises a terminal device identifier of the terminal device and a directional link identifier of the directional link.
The terminal device Identifier may be, For example, Imei (International Mobile Equipment Identity), and the directed link Identifier may be, For example, Idfa (Identifier For Advertising Identifier), but the disclosure is not limited thereto.
In the embodiment of the present disclosure, the target application may send a data monitoring request to the click monitoring server, and the click monitoring server may receive the data monitoring request.
In the embodiment of the disclosure, the click monitoring server can acquire the terminal device identifier from the data monitoring request without the media platform returning the terminal device identifier, so that the dependence on the media platform can be reduced.
In the embodiment of the present disclosure, the terminal device may be a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, or the like, but the present disclosure is not limited thereto.
In the embodiment of the disclosure, the data monitoring request may include data (Cookie) stored on the local terminal device of the user, and the data may include preset advertisement attribution logic.
In step S206, data tracking parameters corresponding to the directed link identification are generated.
In the embodiment of the disclosure, the click monitoring server may generate data tracking parameters corresponding to the directional link identifiers one to one in real time, so as to track behaviors of the user after clicking the directional link.
For example, after a user clicks an advertisement, the page jumps to an item detail page corresponding to the advertisement, and after the server generates a data tracking parameter corresponding to the advertisement, the data tracking parameter may be brought to the item detail page, so that actions of browsing, buying, placing an order and the like of the user on the item detail page may be associated with the advertisement.
In an exemplary embodiment, the data Tracking parameter is a UTM (Tracking Module) parameter.
In the embodiment of the disclosure, the traffic source can be counted by using the UTM parameter.
The UTM parameters may include UTM _ source, UTM _ medium, UTM _ campaign, UTM _ content, UTM _ term, and the like.
In the disclosed embodiment, utm _ source may be defined as an advertisement source for representing a search engine, channel name, or other source; utm _ medium can be defined as an advertisement medium for indicating the specific form of an advertisement; utm _ campaigns may be defined as ad names; utm _ content can be defined as advertising content; utm _ term may be defined as an advertisement keyword.
In the embodiment of the disclosure, the click monitoring server can generate UTM parameters corresponding to each advertisement in real time and splice the UTM parameters; the spliced parameters can be spliced in a calling protocol to be brought to a landing page, so that the landing page and the subsequent browsing behaviors of the same session can be associated with a click monitoring log through utm _ term (keywords), and the monitoring of the drainage effect of the landing page of the advertisement in the APP and the deep browsing behavior analysis after the landing are realized.
In step S208, redirection is performed to make the terminal device jump to a preset page, so as to splice the terminal device identifier and the data tracking parameter to the call-up protocol.
In an exemplary embodiment, the preset page is a blank page.
It should be noted that the preset page may also be another page, or be implemented in another APP internal component form, which is not limited in this disclosure.
In an embodiment of the present disclosure, the redirection may be a 302 redirection.
Redirection (Redirect) may Redirect various network requests to other locations (e.g., web page redirection, domain name redirection, routing changes are also a type of redirection of data messages via a path). 302 redirection is also called temporary transfer.
In the embodiment of the present disclosure, the click monitoring server may redirect 302 to make the terminal device jump to a blank page, and may splice the terminal device identifier, the data tracking parameter, the Cookie data, and the like to the call-up protocol.
In the embodiment of the disclosure, the terminal device can jump to the blank page through 302 redirection, the terminal device identifier and the data tracking parameter are spliced to the blank page, and then the target page is opened, so that the terminal device identifier and the data tracking parameter can be brought to the landing page, and the subsequent operation of the user on the landing page can be conveniently monitored and analyzed.
In step S210, the spliced call-up protocol is executed to open the target page corresponding to the directional link.
In an exemplary embodiment, the spliced call-up protocol is executed to enable the terminal device to open a target page corresponding to the directed link.
In the embodiment of the disclosure, the server may execute the spliced call-up protocol, so that the terminal device opens the target page corresponding to the directional link.
For example, the server may execute a spliced call protocol to enable the terminal device to open an item detail page corresponding to an advertisement clicked by the user.
The method for monitoring data provided by the embodiment of the disclosure can respond to the behavior of clicking the directional link by the target object, and execute the calling protocol to open the target application; the terminal equipment identification and the directional link identification are obtained from the data monitoring request sent by the target application, so that the dependence on a media platform can be reduced; generating a data tracking parameter corresponding to the directional link identifier, and monitoring the behavior of clicking the directional link of the target object each time; the terminal equipment can jump to a preset page firstly through redirection, the terminal equipment identification and the data tracking parameter are spliced to the calling protocol, then the spliced calling protocol is executed, the target page is opened, the terminal equipment identification and the data tracking parameter can be brought to the target page, the behavior of clicking the directional link by the target object and the operation of the subsequent target object on the target page can be associated, the monitoring and analysis of the subsequent operation behavior of the target object are realized, and the conversion effect of the directional information corresponding to the directional link is accurately obtained.
FIG. 3 is a flow chart illustrating another method for data monitoring according to an exemplary embodiment.
In the embodiment of the present disclosure, on the basis of the method for data monitoring shown in fig. 2, the method for data monitoring shown in fig. 3 may further include the following steps.
In step S302, user behavior data generated by the target object operating target page is acquired.
In the embodiment of the disclosure, after the terminal device opens the target page, the target object may operate the target page, and the server may obtain user behavior data generated by the target object operating the target page.
The operation target page may include, but is not limited to, browsing the target page, sliding the target page, clicking a button in the target page, and the like.
For example, after the terminal device opens the item detail page, the user may browse the item detail page, slide the item detail page up and down or left and right, and click a "join shopping cart" or "go buy" button in the item detail page, the terminal device may generate user behavior data according to the operation of the user and send the user behavior data to the server, and the server may obtain the user behavior data generated by the operation of the user.
In step S304, the user behavior data is analyzed to obtain a data monitoring result.
In the embodiment of the disclosure, the user behavior data can be associated with the terminal device identifier and the directional link identifier for analysis, and a data monitoring result is obtained.
For example, the user's purchasing behavior may be associated with an advertisement identification to obtain the conversion effect of the advertisement.
In an exemplary embodiment, analyzing the user behavior data to obtain the data monitoring result may include: storing the terminal equipment identification and the data tracking parameter into a click monitoring log; reporting the terminal equipment identification, the data tracking parameter and the user behavior data to a buried point log of a target page; and obtaining a data monitoring result according to the click monitoring log and the embedded point log.
In the embodiment of the present disclosure, the server may store the terminal device identifier in the data monitoring request and the data tracking parameter generated in real time in the click monitoring log.
In the embodiment of the disclosure, the server may report the terminal device identifier and the data tracking parameter to the embedded point log of the target page.
In the embodiment of the disclosure, after the user behavior data is generated, the server may report the user behavior data to the embedded point log of the target page.
In the embodiment of the disclosure, the click monitoring log and the embedded point log can be associated through the terminal Device identifier (e.g., Device ID) and the data tracking parameter (e.g., UTM parameter), the behavior data of the user is analyzed, the relationship between the subsequent operation behavior of the user and the click directed link is obtained, and the conversion rate of the directed information corresponding to the directed link is determined.
FIG. 4 is a schematic diagram illustrating a system architecture for data monitoring, according to an example.
Referring to fig. 4, a media may display advertisement information, a user may click an advertisement (which is equivalent to clicking a Deeplink link) on the media, a server may execute a call protocol, so that a terminal device jumps from the media to an APP, the APP may send a data monitoring request to a click monitoring server, the click monitoring server may obtain a terminal device identifier and an advertisement identifier from the data monitoring request, and generate a UTM parameter corresponding to the advertisement identifier in real time; clicking a monitoring server to redirect 302 so that the terminal equipment jumps to a blank page, and splicing the UTM parameter to a call-up protocol; and executing the spliced calling protocol inside the APP and jumping to the page in the APP. Subsequent operation behaviors of a user on an APP inner page can be monitored through an APP buried point server, and the APP buried point server can generate an APP buried point log; the click monitoring server can generate a click monitoring log; the click monitoring log and the APP buried point log can be associated through parameters such as terminal equipment identification and UTM, and the terminal equipment identification and the UTM parameters can be used as Key values to attribute association between behavior events in the APP and advertisement events.
It should be noted that the server, the click monitoring server, and the blank page server may be the same entity server or different servers, which is not limited in this disclosure.
It is noted that the above-mentioned figures are merely schematic illustrations of processes involved in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods. For details not disclosed in the embodiments of the apparatus of the present disclosure, refer to the embodiments of the method of the present disclosure.
FIG. 5 is a block diagram illustrating an apparatus for data monitoring, according to an example embodiment.
As shown in fig. 5, an apparatus 500 for data monitoring may include: a first protocol execution module 502, a request receiving module 504, a parameter generation module 506, a page jump module 508, and a second protocol execution module 510.
The first protocol execution module 502 may be configured to respond to a behavior that the target object clicks the directional link, and execute a call protocol to open the target application; the request receiving module 504 may be configured to receive a data monitoring request sent by the target application, where the data monitoring request includes a terminal device identifier of a terminal device and a directional link identifier of the directional link; the parameter generation module 506 may be configured to generate a data tracking parameter corresponding to the directed link identifier; the page jump module 508 may be configured to redirect the terminal device to jump to a preset page, so as to splice the terminal device identifier and the data tracking parameter to the call-up protocol; the second protocol executing module 510 may be configured to execute the spliced call-from protocol to open a target page corresponding to the directional link.
In an exemplary embodiment, the directional link includes a preset page link, and the preset page link includes the call-up protocol and a target page link.
In an exemplary embodiment, the apparatus 500 for data monitoring may further include: the data acquisition module may be configured to acquire user behavior data generated by the target object operating the target page; and the result obtaining module can be used for analyzing the user behavior data to obtain a data monitoring result.
In an exemplary embodiment, the result obtaining module may include: the parameter storage unit may be configured to store the terminal device identifier and the data tracking parameter in a click monitoring log; a parameter reporting unit, configured to report the terminal device identifier, the data tracking parameter, and the user behavior data to a buried point log of the target page; and the result obtaining unit can be used for obtaining the data monitoring result according to the click monitoring log and the buried point log.
In an exemplary embodiment, the second protocol execution module 510 may include: and the protocol execution unit can be used for executing the spliced call-up protocol so as to enable the terminal equipment to open the target page corresponding to the directional link.
In an exemplary embodiment, the first protocol execution module 502 may include: and the behavior response unit can be used for responding to the behavior of the target object clicking the directional link in the target media platform.
In an exemplary embodiment, the directional link is a deep link, the data tracking parameter is a UTM parameter, and the preset page is a blank page.
It is noted that the block diagrams shown in the above figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
Fig. 6 is a schematic structural diagram of an electronic device according to an exemplary embodiment. It should be noted that the electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in fig. 6, the electronic apparatus 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to an embodiment of the present invention, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the invention include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 601.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present invention may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a transmitting unit, an obtaining unit, a determining unit, and a first processing unit. The names of these units do not in some cases constitute a limitation to the unit itself, and for example, the sending unit may also be described as a "unit sending a picture acquisition request to a connected server".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: responding to the behavior of clicking the directional link by the target object, and executing a calling protocol to open the target application; receiving a data monitoring request sent by the target application, wherein the data monitoring request comprises a terminal equipment identifier of terminal equipment and an oriented link identifier of the oriented link; generating data tracking parameters corresponding to the directional link identifiers; redirecting to enable the terminal equipment to jump to a preset page so as to splice the terminal equipment identification and the data tracking parameter to the call-up protocol; and executing the spliced call protocol to open the target page corresponding to the directional link.
Exemplary embodiments of the present invention are specifically illustrated and described above. It is to be understood that the invention is not limited to the precise construction, arrangements, or instrumentalities described herein; on the contrary, the invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims (10)

1. A method for data monitoring, comprising:
responding to the behavior of clicking the directional link by the target object, and executing a calling protocol to open the target application;
receiving a data monitoring request sent by the target application, wherein the data monitoring request comprises a terminal equipment identifier of terminal equipment and an oriented link identifier of the oriented link;
generating data tracking parameters corresponding to the directional link identifiers;
redirecting to enable the terminal equipment to jump to a preset page so as to splice the terminal equipment identification and the data tracking parameter to the call-up protocol;
and executing the spliced call protocol to open the target page corresponding to the directional link.
2. The method of claim 1, wherein the directed link comprises a preset page link, and wherein the preset page link comprises the call-up protocol and a target page link.
3. The method of claim 1, further comprising:
acquiring user behavior data generated by the target object operating the target page;
and analyzing the user behavior data to obtain a data monitoring result.
4. The method of claim 3, wherein analyzing the user behavior data to obtain data monitoring results comprises:
storing the terminal equipment identification and the data tracking parameter into a click monitoring log;
reporting the terminal equipment identification, the data tracking parameter and the user behavior data to a buried point log of the target page;
and acquiring the data monitoring result according to the click monitoring log and the buried point log.
5. The method of claim 1, wherein executing a spliced call-up protocol to open a target page corresponding to the directed link comprises:
and executing the spliced call protocol to enable the terminal equipment to open the target page corresponding to the directional link.
6. The method of claim 1, wherein the act of responding to the target object clicking on the directed link comprises: and responding to the action of the target object clicking the directional link in the target media platform.
7. The method according to any one of claims 1 to 6, wherein the directional link is a deep link Deeplink, the data tracking parameter is a UTM parameter, and the predetermined page is a blank page.
8. An apparatus for data monitoring, comprising:
the first protocol execution module is used for responding to the behavior that the target object clicks the directional link and executing the calling protocol so as to open the target application;
a request receiving module, configured to receive a data monitoring request sent by the target application, where the data monitoring request includes a terminal device identifier of a terminal device and an orientation link identifier of the orientation link;
the parameter generating module is used for generating data tracking parameters corresponding to the directional link identifiers;
the page jump module is used for carrying out redirection so that the terminal equipment jumps to a preset page, and splicing the terminal equipment identifier and the data tracking parameter to the call-up protocol;
and the second protocol execution module is used for executing the spliced call-up protocol so as to open the target page corresponding to the directional link.
9. An electronic device, comprising:
at least one processor;
storage means for storing at least one program which, when executed by the at least one processor, causes the at least one processor to carry out the method of any one of claims 1 to 7.
10. A computer-readable storage medium having stored thereon computer-executable instructions, which when executed by a processor, implement the method of any one of claims 1 to 7.
CN202110431979.8A 2021-04-21 2021-04-21 Method and device for data monitoring, electronic equipment and storage medium Pending CN113807880A (en)

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