CN109040223B - Method and device for pushing and displaying information - Google Patents

Method and device for pushing and displaying information Download PDF

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Publication number
CN109040223B
CN109040223B CN201810835141.3A CN201810835141A CN109040223B CN 109040223 B CN109040223 B CN 109040223B CN 201810835141 A CN201810835141 A CN 201810835141A CN 109040223 B CN109040223 B CN 109040223B
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information
application
type
displaying
terminal
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CN109040223A (en
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戴俊
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011Arrangements for interaction with the human body, e.g. for user immersion in virtual reality

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  • Engineering & Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the application discloses a method and a device for pushing and displaying information. One embodiment of the above method comprises: receiving an information request sent by a third-party server, wherein the information request is sent by the third-party server after the third-party server receives a request for an application installed in a terminal, the information request comprises information of the application and an identifier of the terminal, and the information of the application comprises a position for displaying the information in the application; determining target information from a preset information set based on a position for displaying information in an application; and pushing the target information to the terminal according to the identifier of the terminal so as to display the target information at the position of the application for displaying the information. The implementation mode can display the push information at the preset position of the application, and the application scenes of information push are increased.

Description

Method and device for pushing and displaying information
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a method and a device for pushing and displaying information.
Background
In traditional mobile intelligent terminals such as mobile phones and tablet computers, the server pushes messages to application programs in a large number of application scenes. However, in the virtual reality three-dimensional operation space, the message push display and processing mode of the traditional intelligent terminal cannot be applied.
Disclosure of Invention
The embodiment of the application provides a method and a device for pushing and displaying information.
In a first aspect, an embodiment of the present application provides a method for pushing information, including: receiving an information request sent by a third-party server, wherein the information request is sent by the third-party server after receiving a request for an application installed in a terminal from the terminal, the information request comprises information of the application and an identifier of the terminal, and the information of the application comprises a position for displaying information in the application; determining target information from a preset information set based on the position for displaying information in the application; and pushing the target information to the terminal according to the identifier of the terminal so as to display the target information at the position of the application for displaying information.
In some embodiments, the location for displaying information in the application includes a two-dimensional plane and a three-dimensional stereo space, the set of information includes information and types of information, the types include a two-dimensional plane type and a three-dimensional stereo type; and the determining the target information from a preset information set based on the position for displaying the information in the application includes: in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information in the information set, the type of which is the type of the two-dimensional plane, forms a first information subset and determining target information from the first information subset; in response to determining that the position for displaying the information in the application is a three-dimensional stereo space, determining that the information in the information set of which the type is a three-dimensional stereo type forms a second information subset and determining the target information from the second information subset.
In some embodiments, the information set further includes a code corresponding to information of a type that is a three-dimensional stereo type; and the above method further comprises: and pushing a code corresponding to the target information to the terminal in response to determining that the position for displaying the information in the application is a three-dimensional space.
In some embodiments, the information of the application further includes industry information to which the application belongs, and the information set further includes industry information corresponding to the information; and the determining the target information from a preset information set based on the position for displaying the information in the application includes: and determining target information from a preset information set based on the position of the application for displaying the pushed information and the industry information to which the application belongs.
In some embodiments, the above method further comprises: acquiring portrait information of a user using the terminal; and the determining the target information from a preset information set based on the position for displaying the information in the application includes: target information is determined from a preset information set based on a location for displaying information in the application and the portrait information of the user.
In some embodiments, the information of the type three-dimensional stereo in the information set includes a three-dimensional stereo object; and the above method further comprises: receiving a trigger instruction sent by the terminal, wherein the trigger instruction comprises information of preset trigger operation; and controlling the three-dimensional object to respond to the preset trigger operation.
In some embodiments, the above method further comprises: counting a first time of pushing the target information and a second time of receiving a trigger instruction within a preset time period; and sending the first times and the second times to the third-party server.
In a second aspect, an embodiment of the present application provides a method for displaying information, including: sending a request aiming at an application installed in a terminal to the third-party server so that the third-party server sends an information request to an information pushing server, wherein the information request comprises information of the application and an identifier of the terminal, and the information of the application comprises a position for displaying information in the application; receiving target information pushed by the information pushing server and displaying the target information at a position of the application for displaying information, wherein the target information is determined by the information pushing server from a preset information set based on the position of the application for displaying information.
In some embodiments, the above method further comprises: receiving a code which is sent by the information push server and corresponds to the target information; the code is executed.
In some embodiments, the executing the code includes: determining whether a preset trigger operation triggered by a user is detected; generating a trigger instruction in response to the fact that a preset trigger operation triggered by a user is determined to be detected, wherein the trigger instruction comprises information of the preset trigger operation; and taking the trigger instruction as the input of the code and operating the code.
In a third aspect, an embodiment of the present application provides an apparatus for pushing information, including: a request receiving unit configured to receive an information request sent by a third-party server, wherein the information request is sent by the third-party server after receiving a request for an application installed in a terminal from the terminal, the information request includes information of the application and an identifier of the terminal, and the information of the application includes a position for displaying information in the application; a target information determination unit configured to determine target information from a preset information set based on a position for displaying information in the application; and the target information pushing unit is configured to push the target information to the terminal according to the identification of the terminal so as to display the target information at the position of the application for displaying information.
In some embodiments, the location for displaying information in the application includes a two-dimensional plane and a three-dimensional stereo space, the set of information includes information and types of information, the types include a two-dimensional plane type and a three-dimensional stereo type; and the target information determination unit is further configured to: in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information in the information set, the type of which is the type of the two-dimensional plane, forms a first information subset and determining target information from the first information subset; in response to determining that the position for displaying the information in the application is a three-dimensional stereo space, determining that the information in the information set of which the type is a three-dimensional stereo type forms a second information subset and determining the target information from the second information subset.
In some embodiments, the information set further includes a code corresponding to information of a type that is a three-dimensional stereo type; and the above apparatus further comprises: and a code pushing unit configured to push a code corresponding to the target information to the terminal in response to determining that the position for displaying information in the application is a three-dimensional stereo space.
In some embodiments, the information of the application further includes industry information to which the application belongs, and the information set further includes industry information corresponding to the information; and the target information determination unit is further configured to: and determining target information from a preset information set based on the position of the application for displaying the pushed information and the industry information to which the application belongs.
In some embodiments, the above apparatus further comprises: a portrait information acquisition unit configured to acquire portrait information of a user using the terminal; and the target information determination unit is further configured to: target information is determined from a preset information set based on a location for displaying information in the application and the portrait information of the user.
In some embodiments, the information of the type three-dimensional stereo in the information set includes a three-dimensional stereo object; and the above apparatus further comprises: a trigger instruction receiving unit configured to receive a trigger instruction sent by the terminal, where the trigger instruction includes information of a preset trigger operation; and the three-dimensional object control unit is configured to control the three-dimensional object to respond to the preset trigger operation.
In some embodiments, the above apparatus further comprises: the number counting unit is configured to count a first number of times of pushing the target information in a preset time period and a second number of times of receiving a trigger instruction; a count transmitting unit configured to transmit the first count and the second count to the third-party server.
In a fourth aspect, an embodiment of the present application provides an apparatus for displaying information, including: a request sending unit configured to send a request for an application installed in a terminal to the third-party server, so that the third-party server sends an information request to an information push server, wherein the information request includes information of the application and an identifier of the terminal, and the information of the application includes a position for displaying information in the application; and a target information receiving unit configured to receive target information pushed by the information pushing server and display the target information at a position of the application for displaying information, wherein the target information is determined by the information pushing server from a preset information set based on the position of the application for displaying information.
In some embodiments, the above apparatus further comprises: a code receiving unit configured to receive a code corresponding to the target information sent by the information push server; and the code running unit is configured to run the codes.
In some embodiments, the code execution unit is further configured to: determining whether a preset trigger operation triggered by a user is detected; generating a trigger instruction in response to the fact that a preset trigger operation triggered by a user is determined to be detected, wherein the trigger instruction comprises information of the preset trigger operation; and taking the trigger instruction as the input of the code and operating the code.
In a fifth aspect, an embodiment of the present application provides a server, including: one or more processors; a storage device, on which one or more programs are stored, which, when executed by the one or more processors, cause the one or more processors to implement the method as described in any of the embodiments of the first aspect.
In a sixth aspect, an embodiment of the present application provides a terminal, including: one or more processors; a storage device, on which one or more programs are stored, which, when executed by the one or more processors, cause the one or more processors to implement the method as described in any of the embodiments of the second aspect.
In a seventh aspect, this application provides a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method as described in any embodiment of the first aspect.
In an eighth aspect, the present application provides a computer-readable medium, on which a computer program is stored, which when executed by a processor implements the method as described in any one of the embodiments of the second aspect.
In the method and the apparatus for pushing and displaying information provided by the above embodiment of the present application, when pushing information, the information pushing server may first receive an information request sent by a third-party server, then determine target information from a preset set according to a position for displaying information in an application included in the information request, and finally push the target information to a terminal according to an identifier of the terminal included in the information request. When displaying information, the terminal may first send a request for an application installed in the terminal to the third-party server, then receive target information pushed by the information push server, and display the target information at a position of the application for displaying information. The method and the device of the embodiment can display the push information at the preset position of the application, and increase the application scenes of information push.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for pushing information, according to the present application;
FIG. 3 is a schematic diagram of an application scenario of a method for pushing information according to the present application;
FIG. 4 is a flow diagram of another embodiment of a method for pushing information according to the present application;
FIG. 5 is a flow diagram of one embodiment of a method for displaying information according to the present application;
FIG. 6 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information according to the present application;
FIG. 7 is a schematic diagram of an embodiment of an apparatus for displaying information according to the present application;
fig. 8 is a schematic structural diagram of a computer system suitable for implementing a terminal or a server according to an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the present method for pushing, displaying information or apparatus for pushing, displaying information may be applied.
As shown in fig. 1, the system architecture 100 may include a virtual reality device 101, a network 102, a third party server 103, and an information push server 104. The network 102 is used to provide a medium of communication links between the virtual reality device 101, the third party server 103 and the information push server 104. Network 102 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the virtual reality device 101 to interact with the third party server 103 and the information push server 104 via the network 102 to receive or send messages and the like. The virtual reality device 101 may have various communication client applications installed thereon, such as an information browsing application, a shopping application, a search application, social platform software, and the like.
The virtual reality device 101 may be hardware or software. When the virtual reality device 101 is hardware, it can be various electronic devices with a display screen, including but not limited to virtual reality glasses, virtual reality helmets, virtual reality kiosks, and the like. When the virtual reality device 101 is software, it can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The third party server 103 may be a server that provides various services for applications installed on the virtual reality device 101, such as a backend server that provides support for game applications installed on the virtual reality device 101. The backend server may analyze and perform other processing on the received data such as the request, and feed back a processing result (e.g., a page of the application) to the virtual reality device 101.
The information push server 104 may be a server providing an information push service, such as a background server providing information push support for an application installed on the virtual reality device 101. The backend server may process the received data such as the information request sent by the third-party server 103, and feed back the processing result (e.g., the target information) to the virtual reality device 101.
The servers (the third-party server 103 and the information push server 104) may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be noted that the method for pushing information provided by the embodiment of the present application is generally performed by the information pushing server 104, and accordingly, the apparatus for pushing information is generally disposed in the information pushing server 104. The method for displaying information provided by the embodiment of the present application is generally executed by the virtual reality device 101, and accordingly, the apparatus for displaying information is generally disposed in the virtual reality device 101.
It should be understood that the number of virtual reality devices, networks, third party servers, and information push servers in fig. 1 are merely illustrative. There may be any number of virtual reality devices, networks, third-party servers, and information push servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present application is shown. The method for pushing information of the embodiment comprises the following steps:
step 201, receiving an information request sent by a third party server.
In this embodiment, an executing entity (for example, the information push server 104 shown in fig. 1) of the method for pushing information may receive an information request sent by a third-party server (for example, the third-party server 103 shown in fig. 1) through a wired connection manner or a wireless connection manner. The information request is transmitted by the third-party server after receiving a request for an application installed in the terminal from the terminal (for example, the virtual reality device 101 shown in fig. 1). The terminal may send a request to the third-party server upon detecting an operation of an application installed in the terminal by a user. After receiving the request, the third-party server may send an information request to the execution main body of this embodiment. The information request may include information of the application and an identification of the terminal. The information of the application may include, among other things, the name of the application, the type of the application (game class, social class, drawing class, etc.), the industry information to which it belongs (building, computing, design, etc.), and the location in the application for displaying information (entire plane, a portion of the plane, the size of the stereoscopic space, the location of the stereoscopic space, etc.). It is understood that the above-mentioned position for displaying information may display information for performing the main body push. The identifier of the terminal may be an IP (Internet Protocol) address, a physical address, etc. of the terminal, which may uniquely identify the terminal.
It should be noted that the wireless connection means may include, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other wireless connection means now known or developed in the future.
Step 202, determining target information from a preset information set based on a position for displaying information in the application.
In this embodiment, after receiving the information request, the execution main body may obtain a position for displaying information in an application installed in the terminal. The execution subject may further determine target information from a preset set of information based on the position. For example, if the position is a plane, the execution subject may select at least one piece of information of which the type is a plane from a preset information set, and then determine the target information by combining the size of the position and the size required by the information of which the type is a plane. It is understood that, if there are a plurality of information that can be displayed at the position in the information set, the executing entity may determine a target information from the plurality of information that can be displayed at the position according to a preset rule. For example, the executing body may determine the target information according to a push condition or an amount spent provided by a user who provides the above information.
In some optional implementations of this embodiment, the location for displaying information in the application may include a two-dimensional plane and a three-dimensional stereo space. The information set may include information and types of information, and the types of information include a two-dimensional plane type and a three-dimensional stereo type. The step 202 may be specifically realized by the following steps not shown in fig. 2: in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information of the type of the two-dimensional plane in the information set forms a first information subset and determining the target information from the first information subset. In response to determining that the position for displaying the information in the application is a three-dimensional stereo space, determining that the information of the information set of which the type is the three-dimensional stereo type forms a second information subset and determining the target information from the second information subset.
In this implementation, the executing entity may first determine whether the location for displaying information in the application is a two-dimensional plane or a three-dimensional stereo space. If the location is a two-dimensional plane, the executing entity may determine that the information of the type of the two-dimensional plane in the information set forms a first information subset. Then, one piece of information is selected from the first information subset as target information. If the position is a three-dimensional stereo space, the execution subject may determine that the information of the type being the three-dimensional stereo type in the information set forms a second information subset. And then selecting one piece of information from the second information subset as target information.
And step 203, pushing the target information to the terminal according to the identifier of the terminal so as to display the target information at the position of the application for displaying the information.
After determining the target information, the execution subject may push the target information to the terminal according to the identifier of the terminal. The terminal may display the target information at a position of the application for displaying information after receiving the target information.
With continued reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the method for pushing information according to the present embodiment. In the application scenario of fig. 3, the user wears virtual reality glasses and triggers a video playback application installed in the virtual reality glasses. The virtual reality glasses send a request to a third party server that provides support for the video playback application. And after receiving the request, the third-party server sends an information request to the information push server. And after receiving the information request, the information pushing server pushes the target information to the virtual reality glasses. The target information is a three-dimensional rotating gear, and the user views the three-dimensional rotating gear displayed at the position of the display information of the video playing application through the virtual reality glasses.
In the method for pushing information provided by the above embodiment of the application, when pushing information, the information pushing server may first receive an information request sent by a third-party server, then determine target information from a preset set according to a position for displaying information in an application included in the information request, and finally push the target information to a terminal according to an identifier of the terminal included in the information request, thereby increasing an application scenario of information pushing.
In some optional implementation manners of this embodiment, the information set further includes a code, and the code corresponds to information of which the type is a three-dimensional stereo type one to one. The above method may further comprise the following steps not shown in fig. 2: and responding to the fact that the position used for displaying the information in the application is determined to be a three-dimensional space, and pushing a code corresponding to the target information to the terminal.
In this implementation, after determining that the position for displaying the information in the application is the three-dimensional space and selecting the target information of which the type is the three-dimensional type, the execution main body may send a code corresponding to the target information to the terminal. The terminal can run the code after receiving the code. The code may be motion information of a three-dimensional stereoscopic object included in the target information. After the terminal runs the code, when the target information is displayed in the application, the three-dimensional object included in the target information may show a preset action, such as running, jumping, and the like. Therefore, the interestingness of information pushing can be increased, and the watching experience of a user is improved.
In some optional implementation manners of this embodiment, the information of the application may further include industry information to which the application belongs, and the information set may further include industry information corresponding to the information. The above step 202 may be specifically realized by the following steps not shown in fig. 2: and determining target information from a preset information set based on the position used for displaying the information in the application and the industry information to which the application belongs.
In this implementation, the execution subject may determine the target information from a preset information set based on a position for displaying information in the application and industry information to which the application belongs. For example, if the industry information to which the application belongs is the building industry, the execution subject may determine that the corresponding industry information is at least one piece of information of the building industry from the information set. Then, from the determined at least one piece of information, information that can be displayed at a position for displaying information in the application is determined. And finally, taking the information as target information.
In some optional implementations of this embodiment, the method may further include the following steps not shown in fig. 2: image information of a user using a terminal is acquired. The portrait information is a tagged user model abstracted according to user attributes, user preferences, living habits, user behaviors, and other information. The execution subject may specifically determine the target information by the following steps not shown in fig. 2: target information is determined from a preset set of information based on a location in the application for displaying the pushed information and portrait information of the user.
In this implementation, the execution agent may comprehensively consider the portrait information of the user when determining the target information. For example, if the user likes to shop, the executing agent may determine information on the discount of the promotion from the information set as the target information. Thus, the pertinence of information push is improved.
With continued reference to fig. 4, a flow 400 of another embodiment of a method for pushing information in accordance with the present application is shown. As shown in fig. 4, in this embodiment, the information of which type is a three-dimensional stereo type in the information set includes a three-dimensional stereo object. After the target information is pushed to the terminal, the method may further include the following steps:
step 401, receiving a trigger instruction sent by a terminal.
In this embodiment, after receiving the target information sent by the execution main body, the terminal may display the three-dimensional stereoscopic object in the target information at a position for displaying information in the application. The user may interact with the three-dimensional object through preset trigger operations that may include, but are not limited to, clicking, colliding (e.g., touching the three-dimensional object with other objects in the virtual reality scene), focus aiming (e.g., aiming after a few seconds of continuous gaze at the three-dimensional object), and voice wake-up. After detecting the preset trigger operation of the user, the terminal may generate a trigger instruction, where the trigger instruction may include information of the preset trigger operation. For example, the trigger instruction may include two clicks or a left-side collision.
And 402, controlling the three-dimensional object to respond to a preset trigger operation.
In this embodiment, after receiving the trigger instruction, the execution main body may control the three-dimensional object to respond to the preset trigger operation. Specifically, the execution body may execute code corresponding to target information including the three-dimensional stereoscopic object. The code may include a moving path of the three-dimensional stereoscopic object when displayed, a reaction to a preset trigger operation, and the like. And then, the received trigger instruction is used as the input of a code, so that the reaction of the three-dimensional object to the preset trigger operation can be known. For example, if the preset trigger operation is clicking after focusing, the three-dimensional object jumps after being clicked. Then, the user can interact with the three-dimensional object through preset trigger operation, and interactivity is improved.
Step 403, counting a first number of times of pushing the target information and a second number of times of receiving the trigger instruction within a preset time period.
The execution main body can count the first time of pushing certain information in a preset time period and the second time of receiving the triggering instruction. The preset time period may be a time period set by a technician according to an actual application scenario, which is not limited in this embodiment.
Step 404, sending the first number of times and the second number of times to a third party server.
The execution main body can send the first times and the second times to the third-party server so that the third-party server can know the times of displaying certain information of the supported application and the times of interaction between the user and the displayed information.
In a specific application scenario, the execution subject may be an advertisement push server, and an advertisement manufacturer needs to send advertisement information of its own to the execution subject and pay a certain advertisement push fee. The execution subject displays the pushed advertisement information at a position of the application for displaying the information. Through the first times and the second times, the technical personnel of the advertisement push server can pay part of the advertisement fee to the technical personnel of the third-party server, namely the developer of the application.
The method for pushing information provided by the above embodiment of the application may receive a trigger operation of a user on a displayed three-dimensional object through a terminal, and control the displayed three-dimensional object to respond to the trigger operation of the user, thereby improving interactivity.
With continued reference to FIG. 5, a flow 500 of one embodiment of a method for displaying information in accordance with the present application is shown. As shown in fig. 5, the method for displaying information of the present embodiment may include the steps of:
step 501, sending a request for an application installed in a terminal to a third-party server, so that the third-party server sends an information request to an information push server.
In this embodiment, an execution subject of the method for displaying information (e.g., the virtual reality device 101 shown in fig. 1) may send a request for an application installed in a terminal to a third-party server (e.g., the third-party server 103 shown in fig. 1). The terminal may send a request to the third-party server upon detecting an operation of an application installed in the terminal by a user. And after receiving the request, the third-party server sends an information request to the information push server. The information request may include information of the application and an identification of the terminal. The information of the application may include, among other things, the name of the application, the type of the application (game class, social class, drawing class, etc.), the industry information to which it belongs (building, computing, design, etc.), and the location in the application for displaying information (entire plane, a portion of the plane, the size of the stereoscopic space, the location of the stereoscopic space, etc.). It is understood that the above-mentioned position for displaying information may display information for performing the main body push. The identification of the terminal may be an IP address, a MAC address, etc. of the terminal, which may uniquely identify the terminal.
Step 502, receiving target information pushed by the information pushing server and displaying the target information at a position of the application for displaying the information.
In this embodiment, the terminal may receive the target information pushed by the information push server. The target information is determined by the information push server from a preset information set based on the position for displaying the information in the application. The terminal may display the target information at a position of the application for displaying information after receiving the target information.
In the method for displaying information provided by the above embodiment of the application, when displaying information, the terminal may first send a request for an application installed in the terminal to the third-party server, then receive target information pushed by the information pushing server, and display the target information at a position of the application for displaying information, thereby increasing an application scenario of information pushing.
In some optional implementations of this embodiment, the method may further include the following steps not shown in fig. 5: receiving a code which is sent by an information push server and corresponds to target information; the code is executed.
The terminal can also receive a code corresponding to the target information and sent by the information push server. The terminal can run the code after receiving the code.
In some optional implementations of this embodiment, the terminal may specifically run the code through the following steps that are not shown in fig. 5: first, it is determined whether a preset trigger operation triggered by a user is detected. Then, in response to determining that the preset trigger operation triggered by the user is detected, a trigger instruction is generated, wherein the trigger instruction includes information of the preset trigger operation. And finally, taking the trigger instruction as the input of the code and executing the code.
In this implementation, the terminal may detect the operation of the user and determine whether a preset trigger operation triggered by the user is detected. The user may interact with the three-dimensional object through preset trigger operations that may include, but are not limited to, clicking, colliding (e.g., touching the three-dimensional object with other objects in the virtual reality scene), focus aiming (e.g., aiming after continuing to look at the three-dimensional object), and voice wake-up. If the preset trigger operation is detected, the terminal can generate a trigger instruction. The trigger instruction comprises information of preset trigger operation. For example, the trigger instruction may include two clicks or a left-side collision. The terminal may input the trigger instruction as the code and then execute the code. The three-dimensional stereoscopic object displayed in the application may respond to a preset trigger operation of the user. For example, if the preset trigger operation is clicking after focusing, the three-dimensional object jumps after being clicked.
According to the method for displaying the information, the user can interact with the three-dimensional object through the preset trigger operation, and the interactivity is improved.
With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present application provides an embodiment of an apparatus for pushing information, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to various electronic devices.
As shown in fig. 6, the apparatus 600 for pushing information of the present embodiment includes: a request receiving unit 601, a target information determining unit 602, and a target information pushing unit 603.
The request receiving unit 601 is configured to receive an information request sent by a third-party server. The information request is sent by the third-party server after receiving a request for the application installed in the terminal from the terminal. The information request includes information of the application including a location in the application for displaying the information and an identification of the terminal.
A target information determination unit 602 configured to determine target information from a preset information set based on a position for displaying information in an application.
A target information pushing unit 603 configured to push the target information to the terminal according to the identifier of the terminal to display the target information at a position of the application for displaying the information.
In some optional implementations of this embodiment, the location for displaying information in the application includes a two-dimensional plane and a three-dimensional stereo space. The information set includes information and types of information, including two-dimensional planar types and three-dimensional stereoscopic types. The above target information determination unit 602 may be further configured to: in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information in the information set, the type of which is the type of the two-dimensional plane, forms a first information subset and determining target information from the first information subset; in response to determining that the position for displaying the information in the application is a three-dimensional stereo space, determining that the information of the information set of which the type is the three-dimensional stereo type forms a second information subset and determining the target information from the second information subset.
In some optional implementations of this embodiment, the information set further includes a code corresponding to information of which the type is a three-dimensional stereo type. The apparatus 600 may further include a code pushing unit, not shown in fig. 6, configured to push a code corresponding to the target information to the terminal in response to determining that the position for displaying the information in the application is a three-dimensional stereo space.
In some optional implementation manners of this embodiment, the information of the application further includes industry information to which the application belongs, and the information set further includes industry information corresponding to the information. The above target information determination unit 602 may be further configured to: and determining target information from a preset information set based on the position for displaying the pushed information in the application and the industry information to which the application belongs.
In some optional implementations of this embodiment, the apparatus 600 may further include a portrait information acquisition unit, not shown in fig. 6, configured to acquire portrait information of a user using the terminal. The target information determination unit 602 may be further configured to: target information is determined from a preset set of information based on a location for displaying information in the application and portrait information of the user.
In some optional implementations of this embodiment, the information of which type is a three-dimensional stereo type in the information set includes a three-dimensional stereo object. The apparatus may further include a trigger instruction receiving unit and a stereoscopic object control unit, which are not shown in fig. 6.
The trigger instruction receiving unit is configured to receive a trigger instruction sent by the terminal, and the trigger instruction comprises information of preset trigger operation.
And a stereoscopic object control unit configured to control the three-dimensional stereoscopic object to respond to a preset trigger operation.
In some optional implementations of this embodiment, the apparatus may further include a number counting unit and a number sending unit, which are not shown in fig. 6.
The number counting unit is configured to count a first number of times of pushing the target information in a preset time period and a second number of times of receiving the trigger instruction.
A number transmission unit configured to transmit the first number and the second number to a third party server.
In the apparatus for pushing information provided in the foregoing embodiment of the present application, when pushing information, the information pushing server may first receive an information request sent by a third-party server, then determine target information from a preset set according to a position for displaying information in an application included in the information request, and finally push the target information to a terminal according to an identifier of the terminal included in the information request, thereby increasing an application scenario of information pushing.
It should be understood that units 601 to 603 recited in the apparatus 600 for pushing information correspond to respective steps in the method described with reference to fig. 2. Thus, the operations and features described above for the method for pushing information are also applicable to the apparatus 600 and the units included therein, and are not described in detail here.
The present application also provides an embodiment of an apparatus for displaying information, which corresponds to the method embodiment shown in fig. 5, and which is particularly applicable to various electronic devices.
As shown in fig. 7, the apparatus 700 for displaying information of the present embodiment includes: request transmission section 701 and destination information reception section 702.
A request sending unit 701 configured to send a request for an application installed in the terminal to the third-party server, so that the third-party server sends an information request to the information push server. The information request comprises information of the application and the identifier of the terminal, and the information of the application comprises a position for displaying the information in the application.
A target information receiving unit 702 configured to receive the target information pushed by the information pushing server and display the target information at a position of the application for displaying the information. The target information is determined by the information push server from a preset information set based on the position for displaying the information in the application.
In some optional implementations of this embodiment, the apparatus 700 may further include a code receiving unit and a code executing unit, which are not shown in fig. 7.
And the code receiving unit is configured to receive the code which is sent by the information push server and corresponds to the target information.
And the code running unit is configured to run the codes.
In some optional implementations of this embodiment, the code execution unit may be further configured to: determining whether a preset trigger operation triggered by a user is detected; generating a trigger instruction in response to determining that a preset trigger operation triggered by a user is detected, wherein the trigger instruction comprises information of the preset trigger operation; the trigger instruction is used as the input of the code and the running code.
According to the device for displaying information provided by the above embodiment of the application, when displaying information, the terminal may first send a request for an application installed in the terminal to the third-party server, then receive target information pushed by the information pushing server, and display the target information at a position of the application for displaying information, so that an application scene of information pushing is increased.
It should be understood that the units 701 to 702 recited in the apparatus 700 for displaying information correspond to respective steps in the method described with reference to fig. 5. Thus, the operations and features described above for the method for displaying information are equally applicable to the apparatus 700 and the units contained therein and will not be described in detail here.
Referring now to FIG. 8, shown is a block diagram of a computer system 800 suitable for use in implementing a terminal device or server of an embodiment of the present application. The terminal device or the server shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 8, the computer system 800 includes a Central Processing Unit (CPU)801 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage section 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data necessary for the operation of the system 800 are also stored. The CPU 801, ROM 802, and RAM 803 are connected to each other via a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.
The following components are connected to the I/O interface 805: an input portion 806; an output portion 807 including a Liquid Crystal Display (LCD) and the like and a speaker and the like; a storage portion 808 including a hard disk and the like; and a communication section 809 including a network interface card such as a LAN card or the like. The communication section 809 performs communication processing via a network such as the internet. A drive 810 is also connected to the I/O interface 805 as necessary. A removable medium 811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 810 as necessary, so that a computer program read out therefrom is mounted on the storage section 808 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 809 and/or installed from the removable medium 811. The computer program performs the above-described functions defined in the method of the present application when executed by the Central Processing Unit (CPU) 801.
It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a request receiving unit, a target information determining unit, and a target information pushing unit. Alternatively, a processor includes a request transmitting unit and a target information receiving unit. The names of these units do not in some cases constitute a limitation on the units themselves, and for example, the request receiving unit may also be described as a "unit that receives an information request transmitted by a third-party server".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the server or the terminal described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: receiving an information request sent by a third-party server, wherein the information request is sent by the third-party server after the third-party server receives a request for an application installed in a terminal, the information request comprises information of the application and an identifier of the terminal, and the information of the application comprises a position for displaying the information in the application; determining target information from a preset information set based on a position for displaying information in an application; and pushing the target information to the terminal according to the identifier of the terminal so as to display the target information at the position of the application for displaying the information. Or sending a request aiming at an application installed in the terminal to a third-party server so that the third-party server sends an information request to the information push server, wherein the information request comprises information of the application and an identifier of the terminal, and the information of the application comprises a position for displaying the information in the application; receiving target information pushed by the information pushing server and displaying the target information at a position for displaying the information in the application, wherein the target information is determined by the information pushing server from a preset information set based on the position for displaying the information in the application.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (24)

1. A method for pushing information, comprising:
receiving an information request sent by a third-party server, wherein the information request is sent by the third-party server after receiving a request for an application installed in a terminal from the terminal, the information request comprises information of the application and an identifier of the terminal, the information of the application comprises a type and a size of a position used for displaying information in the application, and the type comprises a two-dimensional plane type and a three-dimensional stereo type;
determining target information from a preset information set based on the type and the size of a position for displaying information in the application, wherein the information set comprises information and the type of the information, and the type of the target information is the same as the type of the position for displaying the information;
and pushing the target information to the terminal according to the identifier of the terminal so as to display the target information at the position for displaying information in the application.
2. The method of claim 1, wherein the determining target information from a preset set of information based on a type and size of a location in the application for displaying information comprises:
in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information in the information set, the type of which is the type of the two-dimensional plane, forms a first information subset and determining target information from the first information subset;
in response to determining that the position for displaying information in the application is a three-dimensional stereo space, determining that information of the information set, the type of which is a three-dimensional stereo type, forms a second information subset and determining target information from the second information subset.
3. The method of claim 2, wherein the set of information further comprises code corresponding to information of a type that is a three-dimensional stereo type; and
the method further comprises the following steps:
and pushing a code corresponding to the target information to the terminal in response to determining that the position for displaying the information in the application is a three-dimensional space.
4. The method of claim 1, wherein the information of the application further comprises industry information to which the application belongs, and the information set further comprises industry information corresponding to the information; and
the determining target information from a preset information set based on the type and size of the position for displaying information in the application includes:
and determining target information from a preset information set based on the type and the size of the position for displaying information in the application and the industry information to which the application belongs.
5. The method of claim 1, wherein the method further comprises:
acquiring portrait information of a user using the terminal; and
the determining target information from a preset information set based on the type and size of the position for displaying information in the application includes:
target information is determined from a preset set of information based on the type and size of the location for displaying information in the application and the portrait information of the user.
6. The method of claim 2, wherein the information of the information set of the type three-dimensional stereo comprises a three-dimensional stereo object; and
the method further comprises the following steps:
receiving a trigger instruction sent by the terminal, wherein the trigger instruction comprises information of preset trigger operation;
and controlling the three-dimensional object to respond to the preset trigger operation.
7. The method of claim 6, wherein the method further comprises:
counting a first time of pushing the target information and a second time of receiving a trigger instruction within a preset time period;
and sending the first times and the second times to the third-party server.
8. A method for displaying information, comprising:
sending a request for an application installed in a terminal to a third-party server so that the third-party server sends an information request to an information push server, wherein the information request comprises information of the application and an identifier of the terminal, the information of the application comprises a type and a size of a position used for displaying information in the application, and the type comprises a two-dimensional plane type and a three-dimensional stereo type;
receiving target information pushed by the information pushing server and displaying the target information at a position for displaying information in the application, wherein the target information is determined by the information pushing server from a preset information set based on the type and the size of the position for displaying information in the application, the information set comprises information and the type of the information, and the type of the target information is the same as the type of the position for displaying the information.
9. The method of claim 8, wherein the method further comprises:
receiving a code which is sent by the information push server and corresponds to the target information;
the code is executed.
10. The method of claim 9, wherein the executing the code comprises:
determining whether a preset trigger operation triggered by a user is detected;
generating a trigger instruction in response to determining that a preset trigger operation triggered by a user is detected, wherein the trigger instruction comprises information of the preset trigger operation;
and taking the trigger instruction as the input of the code and executing the code.
11. An apparatus for pushing information, comprising:
a request receiving unit, configured to receive an information request sent by a third-party server, wherein the information request is sent by the third-party server after receiving a request for an application installed in a terminal from the terminal, the information request includes information of the application and an identifier of the terminal, the information of the application includes a type and a size of a position for displaying information in the application, and the type includes a two-dimensional plane type and a three-dimensional stereo type;
a target information determination unit configured to determine target information from a preset information set based on a type and a size of a position for displaying information in the application, the information set including information and a type of the information, the type of the target information being the same as the type of the position for displaying information;
a target information pushing unit configured to push the target information to the terminal according to the identifier of the terminal to display the target information at a position for displaying information in the application.
12. The apparatus of claim 11, wherein the target information determination unit is further configured to:
in response to determining that the position for displaying the information in the application is a two-dimensional plane, determining that the information in the information set, the type of which is the type of the two-dimensional plane, forms a first information subset and determining target information from the first information subset;
in response to determining that the position for displaying information in the application is a three-dimensional stereo space, determining that information of the information set, the type of which is a three-dimensional stereo type, forms a second information subset and determining target information from the second information subset.
13. The apparatus of claim 12, wherein the set of information further comprises code corresponding to information of a type that is a three-dimensional stereo type; and
the device further comprises:
a code pushing unit configured to push a code corresponding to the target information to the terminal in response to determining that a position for displaying information in the application is a three-dimensional stereoscopic space.
14. The apparatus according to claim 11, wherein the information of the application further includes industry information to which the application belongs, and the information set further includes industry information to which the information corresponds; and
the target information determination unit is further configured to:
target information is determined from a preset information set based on the type and size of a location in the application for displaying the pushed information and industry information to which the application belongs.
15. The apparatus of claim 11, wherein the apparatus further comprises:
a portrait information acquisition unit configured to acquire portrait information of a user using the terminal; and
the target information determination unit is further configured to:
target information is determined from a preset set of information based on the type and size of the location for displaying information in the application and the portrait information of the user.
16. The apparatus of claim 12, wherein the information of the information set of the type three-dimensional stereo comprises a three-dimensional stereo object; and
the device further comprises:
the trigger instruction receiving unit is configured to receive a trigger instruction sent by the terminal, and the trigger instruction comprises information of preset trigger operation;
a stereoscopic object control unit configured to control the three-dimensional stereoscopic object to respond to the preset trigger operation.
17. The apparatus of claim 16, wherein the apparatus further comprises:
the number counting unit is configured to count a first number of times of pushing the target information in a preset time period and a second number of times of receiving a trigger instruction;
a number transmission unit configured to transmit the first number and the second number to the third-party server.
18. An apparatus for displaying information, wherein,
a request sending unit configured to send a request for an application installed in a terminal to a third-party server so as to enable the third-party server to send an information request to an information push server, wherein the information request comprises information of the application and an identifier of the terminal, the information of the application comprises a type and a size of a position used for displaying information in the application, and the type comprises a two-dimensional plane type and a three-dimensional stereo type;
a target information receiving unit configured to receive target information pushed by the information pushing server and display the target information at a position for displaying information in the application, wherein the target information is determined by the information pushing server from a preset information set based on a type and a size of the position for displaying information in the application, the information set comprises information and a type of the information, and the type of the target information is the same as the type of the position for displaying information.
19. The apparatus of claim 18, wherein the apparatus further comprises:
a code receiving unit configured to receive a code corresponding to the target information sent by the information push server;
a code execution unit configured to execute the code.
20. The apparatus of claim 19, wherein the code execution unit is further configured to:
determining whether a preset trigger operation triggered by a user is detected;
generating a trigger instruction in response to determining that a preset trigger operation triggered by a user is detected, wherein the trigger instruction comprises information of the preset trigger operation;
and taking the trigger instruction as the input of the code and executing the code.
21. A server, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
22. A terminal, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 8-10.
23. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-7.
24. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 8-10.
CN201810835141.3A 2018-07-26 2018-07-26 Method and device for pushing and displaying information Active CN109040223B (en)

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