CN114258670A

CN114258670A - Information pushing method and device, electronic equipment and storage medium

Info

Publication number: CN114258670A
Application number: CN201980099230.9A
Authority: CN
Inventors: 庄立纯
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2019-10-25
Filing date: 2019-10-25
Publication date: 2022-03-29
Also published as: WO2021077428A1

Abstract

The embodiment of the application discloses an information pushing method and device, electronic equipment and a storage medium. The method comprises the steps of obtaining information to be pushed to be sent to a target user, then obtaining a target client determined based on a user portrait of the target user, wherein the target client is a client preferred by the target user, and then sending the information to be pushed to the target client so as to be used for pushing the information to be pushed by the target client. Therefore, the information to be pushed is sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and user experience is improved.

Description

Information pushing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of internet of things, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.

Background

User portrayal has become a popular direction in the industry. The user portrait on the APP is a tagged user model abstracted according to information such as user social attributes, living habits, consumption behaviors and the like, and highly refined feature identification is obtained through analysis of user information. The user representation can be used for accurate marketing, user statistics, effect evaluation and the like. However, the existing pushing mode based on the user portrait is relatively extensive, the user has an APP for the part in the brand mobile phone, the use frequency and the preference are not very high, the content information which is to be pushed is displayed through the APP, and although batch pushing can be carried out according to the user portrait, because the attention and the preference of the user to the APP are not enough, the penetration effect is not good enough, the information is ignored, the user is disturbed, and the resource waste can be caused.

Disclosure of Invention

In view of the above problems, the present application provides an information pushing method, apparatus, electronic device and storage medium to improve the above problems.

In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: acquiring information to be pushed to be sent to a target user; acquiring a target client determined based on the user portrait of the target user, wherein the target client is a client preferred by the target user; and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

In a second aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes: the first acquisition module is used for acquiring information to be pushed to be sent to a target user; the second acquisition module is used for acquiring a target client determined based on the user portrait of the target user, and the target client is a client preferred by the target user; and the pushing module is used for sending the information to be pushed to the target client so as to be used for pushing the information to be pushed by the target client.

In a third aspect, an embodiment of the present application provides an electronic device, which includes one or more processors and a memory; one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the method of the first aspect described above.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium having program code stored therein, where the program code executes the method of the first aspect.

According to the information pushing method, the information pushing device, the electronic equipment and the storage medium, the information to be pushed to be sent to the target user is obtained, then the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, and then the information to be pushed is sent to the target client so that the information to be pushed is pushed by the target client. Therefore, the information to be pushed is sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and user experience is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 shows a network structure diagram applied to the information push method proposed in the embodiment of the present application.

Fig. 2 shows a flowchart of a method for pushing information according to an embodiment of the present application.

Fig. 3 shows a flowchart of a method for pushing information according to another embodiment of the present application.

Fig. 4 shows a flowchart of a method for pushing information according to another embodiment of the present application.

Fig. 5 shows a flowchart of a method for pushing information according to still another embodiment of the present application.

Fig. 6 shows a flowchart of a method for pushing information according to still another embodiment of the present application.

Fig. 7 shows a method flowchart of step S540 in fig. 6.

Fig. 8 shows a flowchart of a method for pushing information according to still another embodiment of the present application.

Fig. 9 is a flowchart illustrating a method of pushing information according to still another embodiment of the present application.

Fig. 10 shows a flowchart of a method of pushing information according to still another embodiment of the present application.

Fig. 11 shows a block diagram of an information pushing apparatus according to an embodiment of the present application.

Fig. 12 is a block diagram showing the structure of the second acquisition module in fig. 11.

Fig. 13 shows a block diagram of an electronic device for executing an information pushing method according to an embodiment of the present application.

Fig. 14 is a storage unit for storing or carrying program codes for implementing an information pushing method according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The user portrait is also called a user role and is an effective tool for delineating target users and connecting user appeal and design direction, and the user portrait is widely applied to various fields. The user portrait on the APP is a tagged user model abstracted according to information such as social attributes, living habits and consumption behaviors of the user, and highly refined feature identification obtained by analyzing the user information can be used for accurate marketing, user statistics, effect evaluation and the like.

However, the related pushing mode based on the user portrait is relatively extensive, the user is not very high in using frequency and preference for partial APP in the brand mobile phone, content information which is to be pushed is displayed through the partial APP, and although batch pushing can be performed according to the user portrait, due to the fact that the user is not enough in the attention and the preference of the partial APP, the permeation effect is not good enough, and therefore information is ignored, the user is disturbed, and resources are wasted.

Therefore, the inventor proposes an information pushing method, an information pushing apparatus, an electronic device, and a storage medium in the present application, which can improve the above-mentioned problems. By the method, the information to be pushed can be sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and therefore user experience is improved.

A network structure suitable for the information push method proposed in the embodiment of the present application will be described below with reference to the accompanying drawings.

As shown in fig. 1, the electronic device 100 is configured with a client 110, a client 120, and a client 130. A local communication interface is provided between the client 110 and the client 120, and a local communication interface is provided between the client 110 and the client 130. The client 110 may be an application program independently running in the electronic device 100 or a component configured in one application program. The clients 120 and 130 are different clients in the user profile list of the target user (i.e., the clients 120 and 130 are both preferred clients of the target user) counted in advance. It should be noted that there may be more clients in the user profile list during actual implementation, and two of the clients are only examples and do not limit the present solution. Client 120 is communicatively coupled to a first server 220, client 110 is communicatively coupled to a second server 210, and client 130 is communicatively coupled to a third server 230.

Optionally, when the client 110 acquires the information to be pushed, a client in the user portrait list that matches the current information to be pushed may be acquired as a target client based on the user portrait (that is, a client that is currently most preferred by the target user is selected to push the current information to be pushed).

As a manner, the client 110 may send the information to be pushed to the client 120 through a local communication interface between the client 110 and the client 120, which is set to implement personalized pushing of the information to be pushed across clients, in a case of acquiring the information to be pushed and a target client (here, the client 120, in this manner, the client 120 is a client that is most preferred by the user based on a current message to be pushed) that is determined based on a user portrait of the target user. Optionally, the target client preferred by the user determined based on the user profile of the target user may also be the client 130, in this way, the information to be pushed may be different from the aforementioned information to be pushed, and the client 110 may send the information to be pushed to the client 130 through a local communication interface between the client 110 and the client 130, so as to implement personalized pushing.

Optionally, when acquiring the information to be pushed, the client 110 may send the information to be pushed to a server corresponding to the target client, so as to send the information to be pushed to the target client through the server, thereby saving a storage space, increasing an operation speed, and improving a pushing efficiency.

As one way, in a case that the client 110 obtains the information to be pushed, if the target client preferred by the user and determined based on the user portrait of the target user is the client 120, the client 110 may send the information to be pushed to the first server 220 in communication connection with the client 120, so that the information to be pushed is sent to the client 120 through the first server 220, thereby implementing personalized pushing. Similarly, if the target client preferred by the user determined based on the user profile of the target user is the client 130, the client 110 may send the information to be pushed to the third server 230 in communication with the client 130, so as to send the information to be pushed to the client 130 through the third server 230, thereby implementing personalized pushing.

Optionally, when the client 110 acquires the information to be pushed, the information to be pushed may be sent to the second server 220 corresponding to the client 110, and the second server 220 sends the information to be pushed to the target client (at this time, the target client may be the client 110, the client 130, or the client 110 and the client 130). It should be noted that more than one target client may be present at a time.

Embodiments of the present application will be described in detail below with reference to the accompanying drawings.

Referring to fig. 2, an information pushing method provided in an embodiment of the present application is applied to a client, where the client is a client (which may be a client configured by a system or a third-party client) independently running in an electronic device, and a local communication interface exists between the client and another client configured in the electronic device, and the method includes:

step S110: and acquiring information to be pushed to be sent to a target user.

It is to be understood that, for an electronic device, the target user may be a user who continuously uses the electronic device for a certain period of time. For example, if user a purchases an electronic device and uses it for one month, user a is the target user during this time. Alternatively, if the user a changes the mobile phone to the user B after one month (including resale, gift, lost, etc.), and the user B uses the mobile phone for a long time, in this case, the target user for the electronic device will be changed to the user B. For a plurality of electronic devices, the target users may be users who respectively use the corresponding electronic devices. As one way, the client in the electronic device may determine the current user identity through the user account of the current login user.

Optionally, the information to be pushed is information to be pushed to the target user by the server, the information to be pushed may be information of various subjects, for example, information pushed by a take-out merchant, information pushed by a gourmet, information pushed by a house, various advertisements, and the like, and the content and the pushing form of the information to be pushed may not be limited. In one mode, when it is detected that the server side has an information pushing requirement, the client side which operates independently can acquire information to be pushed to be sent to a target user, so that the client side which is most preferred by the user and corresponds to the current information to be pushed can be selected through the client side which operates independently to push the information, the degree of interest of the pushed information can be improved, and the conversion rate of pushing is further improved. The selection manner of the client that operates independently to the client that corresponds to the current information to be pushed and is most preferred by the user is described in detail as follows.

Step S120: and acquiring a target client determined based on the user portrait of the target user.

By one approach, a user profile may be established based on usage habits of a target user with respect to clients provided in an electronic device, where the user profile may include a list of APP (i.e., clients) that are frequently preferred by the target user. The usage habits of the target user on the clients set by the electronic device may include the number of times the target user starts each client, the daily starting time, and other data. As an implementation mode, data such as the starting times and the daily starting duration of each client of a target user can be obtained through system-level data reporting so as to establish a frequently preferred APP tag under a user portrait. Optionally, in order to ensure the validity and reliability of the data, the data may be updated periodically or at regular intervals, the updated data is returned to the independently operating client, and the data is stored in the database of the independently operating client.

And the target client is the client preferred by the target user. It should be noted that, for the clients in the target user preferred APP list established based on the user profile of the target user, all the clients are the clients preferred by the target user, and thus, in this manner, optionally, the target client may be one client (at this time, the client is arranged in the most front order in the user preferred APP), and the target client may also be multiple clients.

It can be understood that, for the clients installed in the electronic device (including the client of the system itself of the electronic device and the third-party client), some clients may be rarely used or hardly used by the user, and if the information push is performed on the rarely used or hardly used clients, the push effect is obviously not achieved; for some clients frequently used by the user, if various types of push information or repeated push information are frequently received, the user's perception of the client may be reduced, so that the client is less used. As a way to solve the above problem, an embodiment of the present application provides a client running independently on an electronic device, and a client corresponding to current information to be pushed and most preferred by a user is obtained based on a user portrait of a target user and is used as the target client, and the information to be pushed is sent to the target client, so as to implement accurate pushing of information through the target client, which is described in detail below.

Step S130: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

As one way, the client operating independently can directly send the information to be pushed to the target client, so that the target client pushes the information to be pushed. For example, if the target client is a client, the client running independently may send the information to be pushed to the target client, so that the information to be pushed is pushed to the target user through the target client, and targeted pushing is achieved. Optionally, if the target client is multiple clients, in this case, the multiple clients may be clients with similar topics, for example, if the information to be pushed is to send information for a takeout offer, the multiple clients may include "beautiful cliques, hungry, panning, dropping", and the like.

As another mode, the client that operates independently may also send the information to be pushed to the server corresponding to the target client, and the corresponding server sends the information to be pushed to the target client, so that the storage pressure of the client that operates independently may be reduced, and the pushing speed is increased.

The present embodiment will be described below by way of a specific example:

alternatively, the client running independently may be a voice Assistant (with the development of voice recognition technology, electronic devices like smartphones, tablets, computers, etc. are configured with intelligent voice assistants, such as Siri of apple, Bixby of samsung, Google Assistant, Amazon Alex, etc.), and the voice Assistant is configured with a communication interface with other clients in the electronic device.

In an embodiment, assuming that the target user is a host of the electronic device, that is, a user C, and a plurality of clients (including a system client such as a voice assistant and a third-party client) are configured in the electronic device, a user profile of the user C is established according to a use situation of the user C on each client in the electronic device, where the user profile includes a client list preferred by the user C, and optionally, an arrangement order of each client in the client list preferred by the user C may correspond to a preference degree of the user C.

When the voice assistant of the electronic device detects that there is information to be pushed, the pushed information may be added to the queue to be pushed, that is, the electronic device may simultaneously obtain one or more pieces of information to be pushed to be sent to the user C. Optionally, if the information to be pushed is one piece, the voice assistant may determine, based on the user portrait of the user C, a target client corresponding to the piece of information to be pushed, and then the voice assistant may send the pushed information to the target client, so that the target client pushes the current information to be pushed. It should be noted that, in this case, the target client is the client that is most favored by the user C in the client list preferred by the user C and corresponds to the current information to be pushed, so that accurate personalized pushing can be realized, and user experience is improved.

Optionally, if the number of the pieces of information to be pushed is multiple, the voice assistant may respectively obtain the clients that correspond to the pieces of information to be pushed and are most favored by the user C in the client list preferred by the user C, and then the voice assistant may respectively send the pieces of information to be pushed to the corresponding target clients, so as to push the pieces of information to be pushed through the corresponding target clients, thereby achieving batched and accurate pushing and improving the pushing efficiency.

According to the information pushing method, the information to be pushed to be sent to the target user is obtained, then the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, and then the information to be pushed is sent to the target client so that the target client can push the information to be pushed. Therefore, the information to be pushed is sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and user experience is improved.

Referring to fig. 3, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S210: and acquiring information to be pushed to be sent to a target user.

Step S220: and acquiring the client corresponding to the determined user image of the target user.

And the clients corresponding to the user images are all clients preferred by the target user.

It will be appreciated that, as described in the foregoing embodiments, the target user may be changed and thus the user representation of the target user may also be changed, and thus, as a way of doing so, the determined target user may be understood as the current user of the electronic device, and the determined user representation of the target user is the user representation of the current user.

Optionally, with the upgrade of various clients in the electronic device or the influence of the search heat (for example, the usage ranking of the client in the same type of client), the usage habits of the target user on the clients in the electronic device may change, in this way, the independently operating client in this embodiment may update the content of the user portrait of the target user in real time, and may use the updated user portrait of the target user as the user portrait of the determined target user.

As a manner, the client running independently may obtain the client corresponding to the user image of the determined target user, that is, adjust the client corresponding to the user image of the current target user in real time, so as to implement personalized push.

Step S230: and judging whether a plurality of clients corresponding to the user images exist.

And the client corresponding to the user image is the established frequent preference APP list corresponding to the user image. Optionally, one or more clients may be included in the preferred APP list. As a way, in order to improve the pertinence of information push to be pushed and reduce bad user experience caused when the same or different information is frequently pushed to the same client, it may be determined whether there are a plurality of clients corresponding to user images.

As one approach, the client to which the user image corresponds may be stored in a database of independently operating clients in the form of a table, and the client to which the user image corresponds may be configured with a user preference tag for uniquely identifying the client. For example, if a certain client D is a client preferred by the user, a user preference tag "p" may be configured for the client D, wherein the specific form and content of the tag may not be limited. Optionally, in order to improve the recognition speed, the preference degree of the client preferred by the user may be classified, for example, the preference degree may be classified into "grade 1, grade 2, grade 3, and grade 4 (the ranking order of the grades corresponds to the preference degree of the user, for example, the grade is larger, the preference degree of the user is lower, etc.)". In this manner, if the preference level of the user for client D is "3", the user preference label of client D may be changed to "p 3". For example, the preference degrees of the clients preferred by the user may be identified in numerical order, for example, the client with the highest preference degree may be identified as "1", and the client with the next preference degree may be identified as "2", etc.

In one implementation, the clients running independently can determine whether there are multiple clients corresponding to the user images by reading the number of the user preference tags in the database. Optionally, if the number of the user preference tags is greater than 1, it may be determined that there are a plurality of clients corresponding to the user images; if the number of the user preference tags is less than or equal to 1, it can be determined that there are no more clients corresponding to the user image.

Step S240: and selecting at least one client from the plurality of clients as a target client.

As a mode, if it is determined that there are multiple clients corresponding to the user images, at least one client may be selected from the multiple clients as a target client, so as to push information to be pushed through the at least one target client. Optionally, if at least one selected target client is a client of the same type (for example, both the mei-rou client and the hungry client can be a takeaway ordering type client), the independently operating clients can push the same information to be pushed to multiple target clients at the same time, so that batch pushing of the information is realized, and pushing efficiency can be improved. Optionally, if the selected at least one target client is a client of a different type (for example, a naobao client is a shopping client, and a paobao client is a payment client), the client operating independently can push different information to be pushed to the corresponding target clients respectively, so that the problem of poor frequent pushing experience caused by pushing different information to the same client at the same time can be avoided, and thus personalized accurate pushing of information can be realized.

Step S250: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

Step S260: and taking the client corresponding to the user image of the target user as a target client.

As another mode, if it is determined that there are not a plurality of clients corresponding to the user images, the client corresponding to the user image of the target user may be directly used as the target client.

Step S270: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

According to the information pushing method, whether a plurality of clients corresponding to the user images exist or not is judged under the condition that the information to be pushed and the determined clients corresponding to the user images of the target user are obtained, under the condition that the clients corresponding to the user images exist, at least one client preferred by the user is selected from the plurality of clients to serve as the target client, then the information to be pushed is sent to the target client to achieve personalized pushing, and the pushing accuracy is improved.

Referring to fig. 4, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S310: and acquiring information to be pushed to be sent to a target user.

Step S320: and acquiring the client corresponding to the determined user image of the target user.

Step S330: and judging whether a plurality of clients corresponding to the user images exist.

Step S340: and selecting at least one client from the plurality of clients as a target client based on the selection probability parameters of the clients.

As an aspect, if it is determined that there are a plurality of clients corresponding to the user image, at least one client may be selected from the plurality of clients as a target client based on the selection probability parameters of the plurality of clients. In this embodiment, the clients corresponding to the user images respectively correspond to the selection probability parameters, and the larger the corresponding selection probability parameters, the higher the probability that the client is selected.

It can be understood that the usage of the plurality of clients corresponding to the user image by the target user is different, for example, assuming that the plurality of clients corresponding to the user image include "QQ" and "WeChat", the target user communicates with the "WeChat" while working, and the user has run for a period of time due to working reasons, and the "QQ" is hardly used by the user during the period of time; and after the user goes on business, the user has vacated for a period of time, and in the vacation period, the user chats with the QQ and the friends every day, but hardly uses the WeChat. Optionally, the selection probability parameter may include a probability that the client corresponding to the user image is selected and used by the target user, or include a probability that the client corresponding to the user image is used by the target user within a period of time, and the like. It should be noted that the selection probability parameter in this embodiment is a parameter updated in real time, that is, the probability that the client corresponding to the user image is selected and used by the target user in the latest time period.

The probability that the client corresponding to the user image is selected and used by the target user can be obtained in various ways.

As one implementation, the number of times that a plurality of clients corresponding to the user images are used in a period of time may be counted to obtain the probability of the target user selecting for use, where the probability of the target user selecting for use is greater as the number of times that the client is used in the period of time is greater. As another implementation manner, the used time (or accumulated time), the number of times of being started, and the like of a plurality of clients corresponding to user images in a certain time interval may be counted, where the probability that a target user corresponding to a longer used time selects to use is greater, and the probability that a target user corresponding to a greater number of times of being started is greater (optionally, when it is detected that a page of a certain client occupies the entire display screen of the electronic device, it may be determined that the client is in a starting state is greater). Optionally, the embodiment does not limit the representation method and the specific content of the selection probability parameter.

As an embodiment, corresponding to the above example, at least one client with a larger selection probability parameter may be selected from the plurality of clients as the target client based on the selection probability parameters of the plurality of clients. For example, all clients whose selection probability parameters are greater than a certain set threshold are selected as target clients. Optionally, at least one client may be sequentially selected as the target client from large to small according to the order of the selection probabilities. For example, the client with the probability parameter arranged in the first three (including the parallel arrangement) may be selected as the target client.

Step S350: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

Step S360: and reducing the selection probability parameter corresponding to the target client.

It should be noted that, for the client corresponding to the user portrait, some may be a long-term preference of the user, for example, the user prefers a certain type of mobile client, if information related to the game is always pushed to the user at the client, the user may continuously play the game through the client for a period of time, however, if the user runs through more gates or fails many times continuously on a certain day, the user will lose a good feeling to the client, and a bad user experience will be brought.

As a way to improve the above problem, in order to achieve the balance of information pushed by a plurality of clients corresponding to user images, the selection probability parameter corresponding to the target client may be reduced, and specifically, the selection probability parameter of the target client may be reduced after the client operates independently to send information to be pushed to the target client, or the selection probability parameter corresponding to the target client may be reduced after the target client pushes the information to be pushed to the target user.

As an embodiment, the selection probability parameter of the target client may be reduced by an exponential decay function. Specifically, a plurality of clients corresponding to the user image in this embodiment may be used as the decay factors of the exponential decay function, and the selection probability parameter of each decay factor after being selected as the target client is reduced, so that other clients that have not pushed information to be pushed may be preferentially considered, and become the target clients.

There may be various ways to select the selection probability parameter corresponding to the target client to be reduced.

As an embodiment, the frequency of the target client being selected within a specified time period (for example, within the first 5 days, within the first 3 days, within the first 1 day, within the first 24 hours, and the like, and specific values may not be limited) may be obtained, and then it is determined whether the frequency is greater than a set threshold (for example, the set threshold may include 60%, 70%, 75%, 80%, and the like, and specific values may be set according to actual conditions), and optionally, if the frequency is greater than the set threshold, the selection probability parameter corresponding to the target client may be reduced.

As another embodiment, the selection probability parameter corresponding to the target client may be decreased within a specified period (for example, daily, weekly, every 5 days, every 10 days, every 20 days, monthly, etc., and the specific value may not be limited).

It can be understood that, for some clients, updating is often required, and frequent receipt of prompt messages (including pushed information to be pushed) before and after updating may interrupt the user (for example, interrupt normal work of the user or interrupt normal updating of the target client by the pushed information, etc.), resulting in poor user experience. Therefore, as a way to improve the above problem, when it is detected that the target client has an update plan, an update time period corresponding to the target client may be obtained, and the update time period is used as the above specified period, so that the selection probability parameter corresponding to the target client may be reduced in the update time period.

It should be noted that, for the two manners of selecting the selection probability parameter corresponding to the target client, the reduction range of the corresponding selection probability parameter may be set. As a manner, it may be determined whether a feedback situation after the target client pushes the information to be pushed (i.e., a situation that the target user uses the target client based on the information to be pushed after the information to be pushed is pushed) meets a target condition; optionally, if so, the selection probability parameter corresponding to the target client may be reduced based on the first mode; if not, the selection probability parameter corresponding to the target client may be reduced based on a second mode, where a reduction range of the first mode is greater than a reduction range of the second mode.

Wherein the target condition may include at least one of the following conditions: the time length for using the target client based on the information to be pushed is greater than a preset threshold (the preset threshold may be set to 10 minutes, half an hour, 1 hour, etc., and the specific numerical value may not be limited); the number of times of starting the target client based on the information to be pushed is greater than a preset number of times (wherein, when the page of the target client occupies the whole screen of the electronic device, the target client may be determined to be in a starting state, the preset number of times may be set to 3 times, 5 times, 8 times, 10 times, and the like, and specific numerical values may not be limited).

Step S370: and taking the client corresponding to the user image of the target user as a target client.

Step S380: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

The information pushing method provided by the application judges whether a plurality of clients corresponding to the user images exist under the condition that the information to be pushed and the determined clients corresponding to the user images of the target users are obtained, selects at least one client preferred by the user from the plurality of clients as the target client based on respective selection probability parameters of the plurality of clients under the condition that the clients corresponding to the user images exist, and then sends the information to be pushed to the target client to realize personalized pushing, so that the pushing accuracy is improved, the selection probability parameters corresponding to the target client are reduced, the clients corresponding to the user images can realize balanced pushing of the information to be pushed, and the user experience is improved.

Referring to fig. 5, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S410: and acquiring information to be pushed to be sent to a target user.

Step S420: and acquiring the client corresponding to the determined user image of the target user.

Step S430: and judging whether a plurality of clients corresponding to the user images exist.

Step S440: and acquiring the characteristic information of the information to be pushed.

It can be understood that, if there are a plurality of clients corresponding to the user images, although at least one client may be selected from the plurality of clients as a target client according to parameters such as the use frequency of the clients by the user, if there is a client that is completely unmatched with the current information to be pushed in the plurality of clients corresponding to the user images, if the unmatched client is also selected as the target client, pushing the information to be pushed by the target client will cause a mis-push, resulting in a poor user experience.

As a way to improve the above problem, when it is determined that there are multiple clients corresponding to the user image, before selecting the target client, feature information of information to be pushed (where the feature information may include a type, a theme, and the like of the information to be pushed, and specific content may not be limited) may be obtained first, and it is further determined whether there is a client matching with the feature information among the multiple clients corresponding to the user image.

For example, in a specific application scenario, assuming that the information to be pushed is "hotel and lodging discount information", the characteristic information of the information to be pushed may be "hotel and discount", and the plurality of clients corresponding to the user image include "take, microblog, WeChat, Tencent video, and the like", then it can be determined that the client "take" is a client matching the characteristic information "hotel and discount", and the client "microblog, WeChat, Tencent video" is a client not matching the characteristic information "hotel and discount".

Step S450: and selecting at least one client matched with the characteristic information from the plurality of clients as a target client.

As one mode, if there is a client matching the feature information of the information to be pushed in the plurality of clients corresponding to the user image obtained by the determination, at least one client matching the feature information may be selected from the plurality of clients corresponding to the user image as a target client, so that a push error may be reduced.

Step S460: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

Step S470: and taking the client corresponding to the user image of the target user as a target client.

Step S480: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

According to the information pushing method, whether a plurality of clients corresponding to the user images exist or not is judged under the condition that the information to be pushed and the determined clients corresponding to the user images of the target users are obtained, the characteristic information of the information to be pushed is obtained under the condition that the clients corresponding to the user images exist, at least one client matched with the characteristic information is selected from the plurality of clients to serve as the target client, and then the information to be pushed is sent to the target client to achieve personalized pushing, so that the pushing pertinence is improved, and personalized accurate pushing is achieved.

Referring to fig. 6, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S510: and acquiring information to be pushed to be sent to a target user.

Step S520: and acquiring the client corresponding to the determined user image of the target user.

Step S530: and judging whether a plurality of clients corresponding to the user images exist.

Step S540: and acquiring the target use frequency of a plurality of clients in a target time period.

The target use frequency may be set to 5 times/day, 5 times/hour, 20 times/week, 50 times/month, etc., the specific setting manner may be adjusted according to the actual situation, and the specific value may not be limited.

In one implementation, the target time period may be set to the previous n days (n ═ 0.5, 1,2,3, 4.. once.). In another implementation, the target time period may be set as a time interval between an update time at which the client is the latest time from the current time and the current time, and is specifically described as follows:

as one way, as shown in fig. 7, step S540 may include:

step S541: and obtaining the latest updating time from the current time corresponding to the plurality of clients.

As one mode, the update logs corresponding to the multiple clients may be read, and the update time corresponding to the multiple clients and closest to the current time may be obtained from the corresponding update logs. For example, if the electronic device is a mobile phone, when an update plan is provided for a certain client in the mobile phone, an update prompt message may pop up to remind a user that the client will be upgraded at a certain time, and optionally, the certain time may be used as an update time when the client is closest to the current time. Optionally, for the popped-up prompt message, assuming that the user has important items to use the client within the corresponding update time, the prompted update time may be adjusted, and it may be understood that the update time obtained after the adjustment may be used as the update time that is the latest time from the current time.

Step S542: and determining the time interval between the updating time and the current time as a target time period.

Optionally, some clients have more changes before and after the update, some clients may be frequently used by the user after the update, and some clients may not be frequently used by the user due to the version difference after the update, so that in this case, if the time period before the update time is continuously counted as the target time period, an error may be caused. As a way of improving the above problem, the present embodiment may take a case where the time interval between the update time and the current time is determined as the target time period.

For example, in a specific application scenario, assuming that the originally determined target time period is the first 10 minutes, and the client is updated in the 4 th minute, the target time period may be updated to the time interval between the 4 th minute and the 10 th minute, and the target usage frequency of the plurality of clients in the target time period is obtained by adjusting the target time period, and then at least one client is selected from the plurality of clients as the target client based on the target usage frequency, so that the reliability and the effectiveness of the selection of the target client may be improved.

It should be noted that, for some clients with special topic categories (for example, where to travel, the user may not travel frequently, and may only go out and play three or five times a year), the frequency of the user usage is low, so statistics in a long period of time may be required to obtain the target usage frequency corresponding to the client, and the reliability of the statistical data may be improved. As one way, the present embodiment may divide the target time period into a first time period and a second time period, where the first time period may be set to a time period before the latest update time of the plurality of clients from the current time, and the second time period may be set to a time period between the latest update time of the plurality of clients and the current time.

As an implementation manner, first use frequencies of a plurality of clients corresponding to user images in a first time period may be obtained, second use frequencies of the plurality of clients in a second time period may be obtained, and then a sum of a product of the first use frequency and a first weight determined based on the first time period and a product of the second use frequency and a second weight determined based on the second time period may be used as a target use frequency. Wherein, a first weight value determined based on the first time period and a second weight value determined based on the second time period can be preset.

For example, in a specific application scenario, assuming that a target time period is the first 10 minutes, where the update time is the fourth minute, the first time period is the first 4 minutes, and the second time period is the last 6 minutes, if the weight ratio before update is preset to be 0.2, and the weight ratio after update is preset to be 0.8, the target usage frequency may be: 4 × 0.2+6 × 0.8 ═ 5.6. The specific value of the weight ratio and the setting mode may be selected according to actual situations, and are not limited herein.

Step S543: and acquiring the target use frequency of a plurality of clients in the target time period.

Step S550: and selecting at least one client from a plurality of clients as a target client based on the target use frequency.

As one way, after the target usage frequencies of the plurality of clients in the target time period are obtained, at least one client whose target usage frequency exceeds a set threshold (for example, the set threshold may be 0.5, 0.6, 0.8, etc., and the specific value may not be limited) may be selected as the target client.

Step S560: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

Step S570: and taking the client corresponding to the user image of the target user as a target client.

Step S580: and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.

According to the information pushing method, whether a plurality of clients corresponding to the user images exist or not is judged under the condition that the information to be pushed and the determined clients corresponding to the user images of the target users are obtained, the target use frequency of the clients in the target time period is obtained under the condition that the clients corresponding to the user images exist, at least one client is selected from the clients as the target client based on the target use frequency, the information to be pushed is sent to the target client to achieve personalized pushing, and the reliability and stability of pushing are improved.

Referring to fig. 8, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S610: and acquiring information to be pushed to be sent to a target user.

Step S620: and acquiring a target client determined based on the user portrait of the target user.

Step S630: and the client sends the information to be pushed to the target client based on the communication interface.

It should be noted that a local communication interface exists between the independently operating client and another client in the electronic device, and the communication interface may be used to implement communication between the independently operating client and another client, optionally, communication interfaces between different clients and the independently operating client may be different, and the independently operating client may send information to be pushed to the target client based on the communication interface.

According to the information pushing method, the information to be pushed is obtained and sent to the target user, then the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, and then the information to be pushed is sent to the target client by the client which operates independently based on the corresponding communication interface for communicating with other clients, so that the target client pushes the information to be pushed. Therefore, the information to be pushed is sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and user experience is improved.

Referring to fig. 9, an information pushing method provided in an embodiment of the present application is applied to an independently operating client in an electronic device, and the method includes:

step S710: and acquiring information to be pushed to be sent to a target user.

Step S720: and acquiring a target client determined based on the user portrait of the target user.

Step S730: and the client sends the information to be pushed to a first server corresponding to the target client, so that the information to be pushed is sent to the target client through the first server.

As a manner, in this embodiment, the client that operates independently in the electronic device may also send the information to be pushed to the first server corresponding to the target client, where there may be a plurality of target clients, and there may also be a plurality of corresponding first servers, so as to send the information to be pushed to the target client through the first server, which may avoid a problem that sending of the information to be pushed is unsuccessful due to a network reason, and improve reliability of successful pushing of the information to be pushed.

According to the information pushing method, the information to be pushed to the target user is obtained, the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, the information to be pushed is sent to the first server corresponding to the target client, the information to be pushed is sent to the target client by the first server, the information to be pushed is pushed by the target client, the reliability of successful pushing is improved, the data storage pressure of the client which operates independently is reduced, and therefore the pushing efficiency is improved.

Referring to fig. 10, an information pushing method provided in the embodiment of the present application is applied to a server, and the method includes:

step S810: and acquiring information to be pushed to be sent to a target user.

Step S820: and acquiring a target client determined based on the user portrait of the target user.

Step S830: and the second server sends the information to be pushed to the target client.

The second server in this embodiment is a server in communication connection with a client operating independently in the electronic device. Optionally, after the information to be pushed to be sent to the target user is acquired, the information to be pushed may be stored in the second server, so that the second server may send the information to be pushed to the target client under the condition that the target client determined based on the user portrait of the target user is acquired, a storage space for the information to be pushed by the client operating independently is saved, and the pushing efficiency is improved.

According to the information pushing method, the information to be pushed to be sent to the target user is obtained, then the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, and then the information to be pushed is sent to the target client through the second server in communication connection with the client which operates independently, so that the target client pushes the information to be pushed. Therefore, the second server sends the information to be pushed to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and flexibility of pushing operation is improved.

Referring to fig. 11, an information pushing apparatus 900 provided in an embodiment of the present application operates on an electronic device, where the apparatus 900 includes:

the first obtaining module 910 is configured to obtain information to be pushed, which is to be sent to a target user.

A second obtaining module 920, configured to obtain a target client determined based on the user portrait of the target user, where the target client is a client preferred by the target user.

As one way, referring to fig. 10, the second obtaining module 920 may include:

a client obtaining unit 921, configured to obtain clients corresponding to the determined user images of the target users, where the clients corresponding to the user images are all clients preferred by the target users.

And the target client selecting unit 922 is configured to select at least one client from the multiple clients as a target client if the number of clients corresponding to the user image is multiple.

Optionally, the clients corresponding to the user images respectively correspond to selection probability parameters, and the higher the corresponding selection probability parameters, the higher the probability that the client is selected.

As an implementation manner, the target client selecting unit 922 may be specifically configured to select at least one client from the multiple clients as a target client based on respective selection probability parameters of the multiple clients.

Optionally, the apparatus 900 may further include a parameter reduction module, and optionally, the parameter reduction module may be configured to reduce the selection probability parameter corresponding to the target client after at least one client is selected from the plurality of clients as the target client based on the selection probability parameters of the plurality of clients. Optionally, the parameter reduction module may also be configured to reduce the selection probability parameter corresponding to the target client after the information to be pushed is sent to the target client, so that the target client pushes the information to be pushed.

As an implementation manner, the parameter reduction module may be specifically configured to obtain a frequency that the target client is selected within a specified time period; judging whether the frequency is greater than a set threshold value; and if the selection probability parameter is larger than the set threshold, reducing the selection probability parameter corresponding to the target client.

As another embodiment, the parameter reduction module may be specifically configured to reduce the selection probability parameter corresponding to the target client in a specified period. For example, an update period corresponding to the target client may be obtained; and reducing the selection probability parameter corresponding to the target client in the updating time period.

It should be noted that, for the two above embodiments for reducing the selection probability parameter, it may be determined whether the feedback condition after the target client pushes the information to be pushed meets the target condition; if so, reducing the selection probability parameter corresponding to the target client based on the first mode; if not, reducing the selection probability parameter corresponding to the target client based on a second mode, wherein the reduction amplitude of the first mode is larger than that of the second mode. Wherein the target condition may include at least one of the following conditions: the time length for using the target client based on the information to be pushed is greater than a preset threshold; and starting the target client on the basis of the information to be pushed for more than preset times.

As another implementation manner, the target client selecting unit 922 may be specifically configured to obtain feature information of the information to be pushed; and selecting at least one client matched with the characteristic information from the plurality of clients as a target client.

As another implementation manner, the target client selecting unit 922 may be specifically configured to obtain target usage frequencies of multiple clients in a target time period; and selecting at least one client from a plurality of clients as a target client based on the target use frequency.

Optionally, the target client selecting unit 922 may obtain an update time corresponding to a plurality of clients that is the latest time from the current time; determining a time interval between the updating time and the current time as a target time period; and acquiring the target use frequency of a plurality of clients in the target time period.

Optionally, the target time period includes a first time period and a second time period, where the first time period is a time period before an update time of the multiple clients that is the latest time from the current time, the second time period is a time period of the update time of the multiple clients that is the latest time from the current time, and the target client selecting unit 922 may obtain a first usage frequency of the multiple clients in the first time period; acquiring a second use frequency of a plurality of clients in the second time period; and taking the sum of the product of the first using frequency and a first weight value determined based on the first time period and the product of the second using frequency and a second weight value determined based on the second time period as a target using frequency.

A pushing module 930, configured to send the information to be pushed to the target client, so that the target client pushes the information to be pushed.

It should be noted that the information pushing method provided in the embodiment of the present application may be applied to a client, and a local communication interface exists between the client and the target client. In this way, the pushing module 930 may be configured to send, by the client, the information to be pushed to the target client based on the communication interface, so that the target client pushes the information to be pushed.

It should be noted that the information pushing method provided in the embodiment of the present application may be applied to a client, and in this way, the pushing module 930 may be configured to send, by the client, the to-be-pushed information to a first server corresponding to the target client, so as to send, by the first server, the to-be-pushed information to the target client, and further be used for the target client to push the to-be-pushed information.

It should be noted that the information pushing method provided in this embodiment of the present application may also be applied to a second server, where the second server is a server communicatively connected to the client, and in this manner, the pushing module 930 may be configured to send, by the second server, the information to be pushed to the target client, so that the target client pushes the information to be pushed.

According to the information pushing device, the information to be pushed to the target user is obtained, the target client determined based on the user portrait of the target user is obtained, the target client is the client preferred by the target user, and then the information to be pushed is sent to the target client so that the target client can push the information to be pushed. Therefore, the information to be pushed is sent to the target client side to achieve personalized pushing under the condition that the information to be pushed and the target client side preferred by the user and determined based on the user portrait of the target user are obtained, and user experience is improved.

It should be noted that the device embodiment and the method embodiment in the present application correspond to each other, and specific principles in the device embodiment may refer to the contents in the method embodiment, which is not described herein again.

An electronic device provided by the present application will be described below with reference to fig. 13.

Referring to fig. 13, based on the information pushing method and apparatus, another electronic device 200 capable of executing the information pushing method is further provided in the embodiment of the present application. The electronic device 200 includes one or more processors 102 (only one shown), a memory 104, and a push module 930 coupled to each other. The memory 104 stores programs that can execute the content of the foregoing embodiments, and the processor 102 can execute the programs stored in the memory 104.

Processor 102 may include one or more processing cores, among other things. The processor 102 interfaces with various components throughout the electronic device 200 using various interfaces and circuitry to perform various functions of the electronic device 200 and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 104 and invoking data stored in the memory 104. Alternatively, the processor 102 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 102 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing display content; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 102, but may be implemented by a communication chip.

The Memory 104 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The data storage area may also store data created by the electronic device 200 during use (e.g., phone book, audio-video data, chat log data), etc.

The pushing module 930 is configured to send information to be pushed to a target client, so that the target client pushes the information to be pushed.

Referring to fig. 14, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable medium 1000 has stored therein program code that can be called by a processor to execute the method described in the above-described method embodiments.

The computer-readable storage medium 1000 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 1000 includes a non-volatile computer-readable storage medium. The computer readable storage medium 1000 has storage space for program code 1010 for performing any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 1010 may be compressed, for example, in a suitable form.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

An information pushing method, characterized in that the method comprises:

acquiring information to be pushed to be sent to a target user;

acquiring a target client determined based on the user portrait of the target user, wherein the target client is a client preferred by the target user;

and sending the information to be pushed to the target client for pushing the information to be pushed by the target client.
The method of claim 1, wherein the step of obtaining a target client determined based on a user representation of the target user comprises:

obtaining the client corresponding to the determined user image of the target user, wherein the client corresponding to the user image is the client preferred by the target user;

and if a plurality of clients corresponding to the user images exist, selecting at least one client from the plurality of clients as a target client.
The method according to claim 2, wherein the clients corresponding to the user images each correspond to a selection probability parameter, and the clients with the greater selection probability parameters are selected with greater probability; the step of selecting at least one client from the plurality of clients as a target client comprises:

and selecting at least one client from the plurality of clients as a target client based on the selection probability parameters of the clients.
The method according to claim 3, wherein after the step of selecting at least one client from the plurality of clients as the target client based on the selection probability parameters of the respective plurality of clients, the method further comprises:

and reducing the selection probability parameter corresponding to the target client.
The method of claim 4, wherein the step of reducing the selection probability parameter corresponding to the target client comprises:

acquiring the selected frequency of the target client in a specified time period;

judging whether the frequency is greater than a set threshold value;

and if the selection probability parameter is larger than the set threshold, reducing the selection probability parameter corresponding to the target client.
The method of claim 4, wherein the step of reducing the selection probability parameter corresponding to the target client comprises:

and reducing the selection probability parameter corresponding to the target client in a specified period.
The method of claim 6, wherein the step of decreasing the selection probability parameter corresponding to the target ue within a specified period comprises:

acquiring an updating time period corresponding to the target client;

and reducing the selection probability parameter corresponding to the target client in the updating time period.
The method according to any of claims 4-7, wherein the step of reducing the selection probability parameter corresponding to the target client comprises:

judging whether the feedback condition of the target client after pushing the information to be pushed meets a target condition;

if so, reducing the selection probability parameter corresponding to the target client based on the first mode;

if not, reducing the selection probability parameter corresponding to the target client based on a second mode, wherein the reduction amplitude of the first mode is larger than that of the second mode.
The method of claim 8, wherein the target condition comprises at least one of:

the time length for using the target client based on the information to be pushed is greater than a preset threshold;

and starting the target client on the basis of the information to be pushed for more than preset times.
The method of claim 2, wherein the step of selecting at least one client from the plurality of clients as the target client comprises:

acquiring characteristic information of the information to be pushed;

and selecting at least one client matched with the characteristic information from the plurality of clients as a target client.
The method of claim 2, wherein the step of selecting at least one client from the plurality of clients as the target client comprises:

acquiring target use frequencies of a plurality of clients in a target time period;

and selecting at least one client from a plurality of clients as a target client based on the target use frequency.
The method of claim 11, wherein the step of obtaining the target usage frequency of the plurality of clients in the target time period comprises:

acquiring the latest updating time from the current time corresponding to a plurality of clients;

determining a time interval between the updating time and the current time as a target time period;

and acquiring the target use frequency of a plurality of clients in the target time period.
The method of claim 11, wherein the target time period comprises a first time period and a second time period, the first time period is a time period before an update time of the plurality of clients that is the latest time from the current time, the second time period is a time period of the update time of the plurality of clients that is the latest time from the current time, and the step of obtaining the target usage frequency of the plurality of clients in the target time period comprises:

acquiring first use frequencies of a plurality of clients in the first time period;

acquiring a second use frequency of a plurality of clients in the second time period;

and taking the sum of the product of the first using frequency and a first weight value determined based on the first time period and the product of the second using frequency and a second weight value determined based on the second time period as a target using frequency.
The method according to any one of claims 1 to 13, wherein the method is applied to a client, a local communication interface exists between the client and the target client, and the step of sending the information to be pushed to the target client comprises:

and the client sends the information to be pushed to the target client based on the communication interface.
The method according to any of claims 1-13, wherein the method is applied to a client, and the step of sending the information to be pushed to the target client comprises:

and the client sends the information to be pushed to a first server corresponding to the target client, so that the information to be pushed is sent to the target client through the first server.
The method according to any of claims 1-13, wherein the method is applied to a second server, and the step of sending the information to be pushed to the target client comprises:

and the second server sends the information to be pushed to the target client.
An information pushing apparatus, characterized in that the apparatus comprises:

the first acquisition module is used for acquiring information to be pushed to be sent to a target user;

the second acquisition module is used for acquiring a target client determined based on the user portrait of the target user, and the target client is a client preferred by the target user;

and the pushing module is used for sending the information to be pushed to the target client so as to be used for pushing the information to be pushed by the target client.
The apparatus of claim 17, wherein the second obtaining module comprises:

the client acquiring unit is used for acquiring the determined clients corresponding to the user images of the target users, wherein the clients corresponding to the user images are all the clients preferred by the target users;

and the target client selecting unit is used for selecting at least one client from the plurality of clients as the target client if the clients corresponding to the user images are multiple.
An electronic device comprising one or more processors and memory;

one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the method of any of claims 1-16.
A computer-readable storage medium, having program code stored therein, wherein the method of any of claims 1-16 is performed when the program code is run.