CN113194109A - Method and device for pushing information - Google Patents

Method and device for pushing information Download PDF

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Publication number
CN113194109A
CN113194109A CN202010038747.1A CN202010038747A CN113194109A CN 113194109 A CN113194109 A CN 113194109A CN 202010038747 A CN202010038747 A CN 202010038747A CN 113194109 A CN113194109 A CN 113194109A
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Prior art keywords
information
virtual
article
item
operable object
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Inventor
曹海涛
李雯婷
楠洁
韩英
陈渲杭
张震
肖俊
童思萌
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29—Geographical information databases
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083—Shipping
    • G06Q10/0833—Tracking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

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Abstract

The embodiment of the application discloses a method and a device for pushing information. One embodiment of the method comprises: in response to receiving instruction information sent by a user side and indicating the trip of an operable object in a target application, acquiring article information of a virtual article carried by the trip of the operable object; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; and pushing public service event information to the user side. The embodiment realizes targeted information push.

Description

Method and device for pushing information
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a method and a device for pushing information.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user. At present, the push of the public service event information has no pertinence, for example, a network account of a public service organization often pushes public service event information generated by public service items managed by the public service organization to all the attendees of the public service organization.
Disclosure of Invention
The embodiment of the application provides a method and a device for pushing information.
In a first aspect, some embodiments of the present application provide a method for pushing information, the method including: in response to receiving instruction information sent by a user side and indicating the trip of an operable object in a target application, acquiring article information of a virtual article carried by the trip of the operable object; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; and pushing public service event information to the user side.
In some embodiments, the method further comprises: receiving a virtual article acquisition request sent by the user side, wherein the virtual article acquisition request comprises information of an article to be acquired; and modifying the numerical value of virtual money associated with the account logged in by the user side and the inventory value of the virtual item according to a preset rule and the information of the item to be acquired, wherein the source of the virtual money comprises the associated application of the target application.
In some embodiments, the determining, based on the item information, a virtual location to which the operable object travels includes: and determining a virtual place where the operable object travels based on the time length of the user side using the target application and the virtual article information.
In some embodiments, the method further comprises: and generating delivery information of a real article corresponding to the virtual article according to the article information, wherein the delivery information comprises a delivery destination, and the delivery destination comprises the real place.
In some embodiments, the determining a virtual location to which the operable object travels based on the item information includes: acquiring article shortage information of at least two alternative virtual places; and determining a virtual place where the operable object arrives when going out according to the item shortage information and the item information.
In some embodiments, before the obtaining public welfare event information associated with a real location corresponding to the virtual location, the method further comprises: counting the quantity information of the virtual articles arriving at the virtual place; and generating public service event information according to the quantity information.
In a second aspect, some embodiments of the present application provide an apparatus for pushing information, the apparatus comprising: the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is configured to respond to received instruction information sent by a user terminal and indicating the trip of an operable object in a target application, and acquire article information of a virtual article carried by the trip of the operable object; a determination unit configured to determine a virtual location to which the operable object arrives for travel based on the item information; a second acquisition unit configured to acquire public service event information associated with a real location corresponding to the virtual location; a pushing unit configured to push the public welfare event information to a user side.
In some embodiments, the apparatus further comprises: a receiving unit configured to receive a virtual item acquisition request sent by the user side, where the virtual item acquisition request includes information of an item to be acquired; and the modifying unit is configured to modify the numerical value of the virtual currency associated with the account logged in by the user side and the inventory value of the virtual item according to preset rules and the information of the item to be acquired, wherein the source of the virtual currency comprises the associated application of the target application.
In some embodiments, the determining unit includes: a first determining subunit configured to determine a virtual location where the operable object travels based on a duration of time for which the user terminal uses the target application and the virtual item information.
In some embodiments, the apparatus further comprises: a first generation unit configured to generate delivery information of a real article corresponding to the virtual article based on the article information, the delivery information including a delivery destination including the real location.
In some embodiments, the determining unit includes: an acquisition subunit configured to acquire article shortage information of at least two alternative virtual places; a second determining subunit configured to determine a virtual location to which the operable object arrives for travel according to the item shortage information and the item information.
In some embodiments, the apparatus further comprises: a counting unit configured to count information on the number of virtual items arriving at the virtual location; a second generating unit configured to generate public welfare event information according to the quantity information.
In a third aspect, some embodiments of the present application provide an apparatus comprising: one or more processors; a storage device, on which one or more programs are stored, which, when executed by the one or more processors, cause the one or more processors to implement the method as described above in the first aspect.
In a fourth aspect, some embodiments of the present application provide a computer readable medium having stored thereon a computer program which, when executed by a processor, implements the method as described above in the first aspect.
According to the method and the device for pushing the information, the object information of the virtual object carried by the operable object is obtained, the virtual place where the operable object arrives when the operable object goes out is determined based on the object information, the public service event information associated with the real place corresponding to the virtual place is obtained, and the public service event information is pushed to the user side, so that the information push rich in pertinence is realized.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is a diagram of an exemplary system architecture to which some of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for pushing information, according to the present application;
fig. 3 is a schematic diagram of a travel map in an embodiment of a method for pushing information according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of a method for pushing information according to the present application;
FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information according to the present application;
FIG. 6 is a schematic block diagram of a computer system suitable for use as a server for implementing some embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the present method for pushing information or apparatus for pushing information may be applied.
As shown in fig. 1, the system architecture 100 may include customer premises devices 101, 102, 103, a network 104 and a server 105. The network 104 is used to provide a medium for communication links between the client devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the client devices 101, 102, 103 to interact with the server 105 over the network 104 to receive or send messages or the like. The client devices 101, 102, 103 may have various client applications installed thereon, such as social applications, information applications, e-commerce applications, search applications, and the like.
The client devices 101, 102, 103 may be hardware or software. When the client devices 101, 102, 103 are hardware, they may be various electronic devices with display screens, including but not limited to smart phones, tablet computers, laptop and desktop computers, and the like. When the client devices 101, 102, 103 are software, they can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules, or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, for example, a background server providing support for applications installed on the user end devices 101, 102, and 103, and the server 105 may obtain item information of a virtual item carried by a trip of an operable object in response to receiving instruction information indicating the trip of the operable object in the target application sent by the user end; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; and pushing public service event information to the user side.
It should be noted that the method for pushing information provided by the embodiment of the present application may be executed by the server 105, and accordingly, the apparatus for pushing information may be disposed in the server 105.
The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of customer premises devices, networks and servers in fig. 1 is merely illustrative. There may be any number of customer premises devices, networks and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present application is shown. The method for pushing the information comprises the following steps:
step 201, in response to receiving instruction information sent by a user end and indicating that an operable object in a target application travels, acquiring article information of a virtual article carried by the operable object.
In this embodiment, a method for pushing information, an execution subject (for example, a server shown in fig. 1) may obtain item information of a virtual item carried by an operable object in response to receiving instruction information sent by a user end and indicating that the operable object is traveling in a target application. The item information may include an item weight and an item number. The user side can respond to the received pressing operation of the user on the key representing the trip to send the instruction information to the execution main body, and can also respond to the received voice or text instruction representing the trip to send the instruction information to the execution main body. The target application may be a stand-alone application or a hosted application, such as an applet. The actionable objects may include virtual characters or personified avatars in the target application. The user side can display the inventory of the virtual articles and the article slot of the virtual articles carried by the operable object in a trip through a predefined page, and the user can place the identification of the virtual article into the article slot to specify the virtual article carried by the operable object in a trip, and can also specify the virtual article carried by the operable object in a trip through voice or text instructions.
Step 202, determining a virtual place to which the operable object travels to arrive based on the article information.
In this embodiment, the executing body may determine a virtual place where the operable object travels to based on the item information acquired in step 201. The executing body may determine the virtual location corresponding to the article information according to a preset corresponding relationship between the article information and the virtual location, for example, if the operable object carries a book when going out, the operable object goes to the virtual location 1, and if the operable object carries a flashlight when going out, the operable object goes to the virtual location 2. The execution body may determine the virtual location corresponding to the article information according to a preset correspondence between the article information and other related information and the virtual location, or a preset model. Other relevant information may include the length of time the user uses the target application, user profile information, etc. The virtual place is a place which can be reached by an operable object in the application, the name of the virtual place can refer to a corresponding real place, for example, the name of each province, city, municipality, county, village can be named, referring to fig. 3, and fig. 3 shows a travel map of the operable object, including a travel direction and an reached virtual place.
In some optional implementations of this embodiment, the determining, based on the item information, a virtual location to which the operable object travels includes: and determining a virtual place where the operable object travels based on the time length of the user side using the target application and the virtual article information. As an example, the longer the user terminal uses the target application, the farther the virtual location where the operable object travels can be.
In some optional implementations of this embodiment, the determining, based on the item information, a virtual location to which the operable object travels to arrive includes: acquiring article shortage information of at least two alternative virtual places; and determining a virtual place where the operable object arrives when going out according to the item shortage information and the item information. The article shortage information of the candidate virtual location may include article shortage information uploaded at a user side of a real location corresponding to the candidate virtual location, or may include article shortage information predicted by a manually set or pre-established model. The item shortage information may include a shortage amount and/or a shortage type, and the virtual location to which the operable object arrives when going out is determined according to the item shortage information and the item information, and may include determining whether the shortage type matches the item type in the item information, and/or determining an alternative virtual location where the shortage amount is the largest.
Step 203, public service event information associated with the real location corresponding to the virtual location is obtained.
In this embodiment, the executing entity may obtain the public service event information associated with the real location corresponding to the virtual location determined in step 202. The public welfare event information may include at least one of the following information: text information, voice information, picture information and video information. The public interest event information may be generated according to an occurrence of a public interest event of the real place. For example, the public welfare event information may be generated according to information of donated items received at the real location, or may be generated according to the situation of the donated persons at the real location. When the public welfare event information comprises image information, the image of the donated person in the real place and the image of the operable object in the target application can be synthesized to obtain the public welfare event image.
In some optional implementations of this embodiment, before the obtaining the public welfare event information associated with the real location corresponding to the virtual location, the method further includes: counting the quantity information of the virtual articles; and generating public service event information according to the quantity information. For example, if the virtual article is a book and the number of the virtual article is 1000 books, the generated public service event information may include the above information.
Step 204, pushing public service event information to the user terminal.
In this embodiment, the executing agent may push the public service event information obtained in step 203 to the user side. The executing body may push the public welfare event information to the user terminal immediately or within a preset time period, for example, push the public welfare event information to the user terminal after the operable object returns or after the operable object travels for a period of time. The user side can display the public service event information after receiving the public service event information, and in addition, the user can select to record the public service event information.
In some optional implementations of this embodiment, the method further includes: and generating delivery information of a real article corresponding to the virtual article according to the article information, wherein the delivery information comprises a delivery destination, and the delivery destination comprises the real place. As an example, when the operable object travels with two books and reaches the Qinghai, the delivery information may include delivering the two books to the Qinghai. The execution main body can also push the delivery information to communication equipment of a preset warehouse, and the warehouse can deliver according to the delivery information. This implementation further improves efficiency.
In some optional implementation manners of this embodiment, the execution main body may further output a donation link for the user to donate more items to the real location, so as to save the user time and further improve the efficiency.
In the method provided by the embodiment of the application, the article information of the virtual article carried by the operable object is acquired by responding to the received instruction information which is sent by the user side and indicates the trip of the operable object in the target application; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; and the public service event information is pushed to the user side, so that the information of the real public service place and the public service behavior generate feedback, and the information push rich in pertinence is realized.
With further reference to fig. 4, a flow 400 of yet another embodiment of a method for pushing information is shown. The flow 400 of the method for pushing information comprises the following steps:
step 401, receiving a virtual article acquisition request sent by a user side, where the virtual article acquisition request includes information of an article to be acquired.
In this embodiment, a method execution subject for pushing information (e.g., a server shown in fig. 1) may receive a virtual article acquisition request sent by a user side, where the virtual article acquisition request includes information of an article to be acquired. The information of the items to be acquired may include the type of the items to be acquired and the number of the items to be acquired. As an example, the user terminal may present a virtual article transaction page to the user, where the page may include virtual article information, and the user may select the page as needed.
Step 402, modifying the value of the virtual currency associated with the account logged in by the user side and the inventory value of the virtual item according to the preset rule and the information of the item to be acquired.
In this embodiment, the executing entity may modify the value of the virtual currency associated with the account registered by the user side and the inventory value of the virtual item according to the preset rule and the information of the item to be acquired obtained in step 401. The virtual currency may be points or the like equivalent for the transaction. The preset rule may be used to indicate the exchange relationship of the item to be acquired with the virtual currency. The source of the virtual currency includes an associated application of the target application. For example, the target application is an applet, and the associated application of the target application may include a host application of the applet and may also include other applications that share a scoring system or an account system with the target application.
Step 403, in response to receiving instruction information sent by the user end and indicating the trip of the operable object in the target application, acquiring article information of the virtual article carried by the trip of the operable object.
In this embodiment, the executing body may obtain the item information of the virtual item carried by the trip of the operable object in response to receiving the instruction information sent by the user end and indicating the trip of the operable object in the target application.
And step 404, determining a virtual place to which the operable object arrives for travel based on the item information.
In this embodiment, the executing body may determine a virtual place where the operable object travels to based on the item information acquired in step 403.
Step 405, public service event information associated with the real location corresponding to the virtual location is obtained.
In this embodiment, the executing entity may obtain the public service event information associated with the real location corresponding to the virtual location determined in step 404.
Step 406, pushing the public service event information to the user side.
In this embodiment, the executing entity may push the public service event information obtained in step 405 to the user side.
In this embodiment, the operations of step 403, step 404, step 405, and step 406 are substantially the same as the operations of step 201, step 202, step 203, and step 204, and are not described herein again.
As can be seen from fig. 4, compared with the embodiment corresponding to fig. 2, in the process 400 of the method for pushing information in the present embodiment, virtual money can be obtained through the associated application of the target application to exchange for obtaining a virtual article, which is not limited to the target application, so that the scheme described in the present embodiment further enriches the information pushing method, and optimizes the configuration of resources.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an apparatus for pushing information, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to various electronic devices.
As shown in fig. 5, the apparatus 500 for pushing information of the present embodiment includes: a first acquisition unit 501, a determination unit 502, a second acquisition unit 503, and a pushing unit 504. The first obtaining unit is configured to obtain article information of a virtual article carried by an operable object in response to receiving instruction information sent by a user terminal and indicating the trip of the operable object in a target application; a determination unit configured to determine a virtual location to which the operable object arrives for travel based on the item information; a second acquisition unit configured to acquire public service event information associated with a real location corresponding to the virtual location; a pushing unit configured to push the public welfare event information to a user side.
In this embodiment, specific processing of the first acquiring unit 501, the determining unit 502, the second acquiring unit 503 and the pushing unit 504 of the apparatus 500 for pushing information may refer to step 201, step 202, step 203 and step 204 in the corresponding embodiment of fig. 2.
In some optional implementations of this embodiment, the apparatus further includes: a receiving unit configured to receive a virtual item acquisition request sent by the user side, where the virtual item acquisition request includes information of an item to be acquired; and the modifying unit is configured to modify the numerical value of the virtual currency associated with the account logged in by the user side and the inventory value of the virtual item according to preset rules and the information of the item to be acquired, wherein the source of the virtual currency comprises the associated application of the target application.
In some optional implementations of this embodiment, the determining unit includes: a first determining subunit configured to determine a virtual location where the operable object travels based on a duration of time for which the user terminal uses the target application and the virtual item information.
In some optional implementations of this embodiment, the apparatus further includes: a first generation unit configured to generate delivery information of a real article corresponding to the virtual article based on the article information, the delivery information including a delivery destination including the real location.
In some optional implementations of this embodiment, the determining unit includes: an acquisition subunit configured to acquire article shortage information of at least two alternative virtual places; a second determining subunit configured to determine a virtual location to which the operable object arrives for travel according to the item shortage information and the item information.
In some optional implementations of this embodiment, the apparatus further comprises: a counting unit configured to count information on the number of virtual items arriving at the virtual location; a second generating unit configured to generate public welfare event information according to the quantity information.
The device provided by the above embodiment of the application, in response to receiving instruction information sent by a user side and indicating that an operable object in a target application travels, obtains item information of a virtual item carried by the operable object in the travel; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; public service event information is pushed to the user side, and information pushing rich in pertinence is achieved.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use in implementing a server according to embodiments of the present application. The server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components may be connected to the I/O interface 605: an input portion 606 such as a keyboard, mouse, or the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the method of the present application when executed by a Central Processing Unit (CPU) 601. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the C language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a first acquisition unit, a determination unit, a second acquisition unit, and a push unit. The names of these units do not in some cases form a limitation on the units themselves, for example, the push unit may also be described as a "unit configured to push the public interest event information to the user terminal".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: in response to receiving instruction information sent by a user side and indicating the trip of an operable object in a target application, acquiring article information of a virtual article carried by the trip of the operable object; determining a virtual place to which the operable object arrives when going out based on the article information; obtaining public service event information associated with a real place corresponding to the virtual place; and pushing public service event information to the user side.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (14)

1. A method for pushing information, comprising:
in response to receiving instruction information sent by a user side and indicating the trip of an operable object in a target application, acquiring article information of a virtual article carried by the trip of the operable object;
determining a virtual place to which the operable object arrives for travel based on the item information;
obtaining public service event information associated with a real place corresponding to the virtual place;
and pushing the public service event information to the user side.
2. The method of claim 1, wherein the method further comprises:
receiving a virtual article acquisition request sent by the user side, wherein the virtual article acquisition request comprises information of an article to be acquired;
and modifying the numerical value of virtual money associated with the account logged in by the user side and the inventory value of the virtual item according to a preset rule and the information of the item to be acquired, wherein the source of the virtual money comprises the associated application of the target application.
3. The method of claim 1, wherein the determining a virtual location to which the operable object travels based on the item information comprises:
and determining a virtual place where the operable object travels based on the time length of the user side using the target application and the virtual article information.
4. The method of claim 1, wherein the method further comprises:
and generating delivery information of a real article corresponding to the virtual article according to the article information, wherein the delivery information comprises a delivery destination, and the delivery destination comprises the real place.
5. The method of claim 1, wherein the determining a virtual location to which the operable object travels based on the item information comprises:
acquiring article shortage information of at least two alternative virtual places;
and determining a virtual place where the operable object arrives when going out according to the item shortage information and the item information.
6. The method of any of claims 1-5, wherein prior to the obtaining the public welfare event information associated with the real location corresponding to the virtual location, the method further comprises:
counting the quantity information of the virtual articles arriving at the virtual place;
and generating public service event information according to the quantity information.
7. An apparatus for pushing information, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is configured to respond to received instruction information sent by a user terminal and indicating the trip of an operable object in a target application, and acquire article information of a virtual article carried by the trip of the operable object;
a determination unit configured to determine a virtual location to which the operable object arrives for travel based on the item information;
a second acquisition unit configured to acquire public service event information associated with a real location corresponding to the virtual location;
a pushing unit configured to push the public welfare event information to the user terminal.
8. The apparatus of claim 7, wherein the apparatus further comprises:
a receiving unit configured to receive a virtual item acquisition request sent by the user side, where the virtual item acquisition request includes information of an item to be acquired;
and the modifying unit is configured to modify the numerical value of the virtual currency associated with the account logged in by the user side and the inventory value of the virtual item according to preset rules and the information of the item to be acquired, wherein the source of the virtual currency comprises the associated application of the target application.
9. The apparatus of claim 7, wherein the determining unit comprises:
a first determining subunit configured to determine a virtual location where the operable object travels based on a duration of time for which the user terminal uses the target application and the virtual item information.
10. The apparatus of claim 7, wherein the apparatus further comprises:
a first generation unit configured to generate delivery information of a real article corresponding to the virtual article based on the article information, the delivery information including a delivery destination including the real location.
11. The apparatus of claim 7, wherein the determining unit comprises:
an acquisition subunit configured to acquire article shortage information of at least two alternative virtual places;
a second determining subunit configured to determine a virtual location to which the operable object arrives for travel according to the item shortage information and the item information.
12. The apparatus according to any one of claims 7-11, wherein the apparatus further comprises:
a counting unit configured to count information on the number of virtual items arriving at the virtual location;
a second generating unit configured to generate public welfare event information according to the quantity information.
13. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-6.
14. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-6.
CN202010038747.1A 2020-01-14 2020-01-14 Method and device for pushing information Pending CN113194109A (en)

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