CN113039570A - Method and device for confirming mobile advertisement effect - Google Patents
Method and device for confirming mobile advertisement effect Download PDFInfo
- Publication number
- CN113039570A CN113039570A CN201980015407.2A CN201980015407A CN113039570A CN 113039570 A CN113039570 A CN 113039570A CN 201980015407 A CN201980015407 A CN 201980015407A CN 113039570 A CN113039570 A CN 113039570A
- Authority
- CN
- China
- Prior art keywords
- mobile
- data
- advertisement
- mobile equipment
- remaining space
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method and a device for confirming mobile advertisement effect, wherein the method comprises the following steps: the SDK displays the mobile advertisement; clicking to trigger the mobile advertisement; when clicking occurs, the SDK acquires basic information of the mobile equipment and an initial mobile equipment residual space data pair in a background process of the mobile equipment through a code; when the circulation end condition is met, constructing a data sequence with time information by using the residual space data pair of the mobile equipment, and uploading the data sequence and the basic data of the advertisement click event to a server; and the server judges whether the downloading and installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and stores the judgment result into a database. The invention realizes accurate inference and confirmation of downloading and installing events, enables an advertisement service provider to more clearly and quickly confirm the effect of advertisement putting, and does not need advertisers to make extra work or data disclosure.
Description
The invention relates to the field of mobile internet advertisements, in particular to a method and a device for confirming the effect of a mobile advertisement.
Mobile advertising services are typically performed by collaboration of roles from advertisers, advertiser APPs, advertising facilitators, developers, and developer APPs. Developers need to integrate within their developer APP the SDKs provided by the advertising service, expose advertising content to their users and make profits. The advertising content is typically advertiser APP promotional material provided by the advertiser. The desired effect of the advertiser is typically that the user in the developer APP will see, click on, and download and install the advertiser APP. The SDK provided by the advertising service provider typically only tracks requests, impressions and clicks of advertisements and does not know whether the advertiser APP is downloaded and installed. The main reason for the inability to track download and installation behavior is that the download and installation process occurs within the APP store page (or APP store APP) and not within the developer APP.
Typically, the advertisement service provider needs to obtain the advertisement effect data by means of data feedback (i.e. postback) provided by the advertiser, including whether APP download and installation have occurred after the advertisement click. Since advertising service providers cannot effectively track whether an advertiser APP is downloaded and installed, advertising service providers have long relied on advertisers to provide download and installation data. This leads to mutual trust issues between the advertiser and the advertising facilitator. The advertiser is concerned about missing a portion of the performance data (i.e., "withholding") and the advertiser is also concerned about misusing the relevant data returned by the advertiser.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a method and an apparatus for confirming the effect of mobile advertisement, which can accurately infer and confirm the downloading and installing events, enable the advertisement service provider to clearly and quickly confirm the advertisement delivery effect, and do not require advertisers or developers to make extra work or data disclosure.
The technical scheme adopted by the invention for solving the technical problems is as follows: a confirmation method for mobile advertisement effect is constructed, which comprises the following steps:
A) the SDK displays the mobile advertisement to the mobile equipment user according to the service logic of the SDK;
B) clicking to trigger the mobile advertisement, and executing the step C) or the step C');
c') the system will jump to the relevant page of the application store;
C) when clicking occurs, the SDK acquires basic information of the mobile equipment and an initial mobile equipment residual space data pair through a code in a background process of the mobile equipment; the initial mobile device remaining space data pair comprises initial mobile device remaining space and current time information;
D) waiting for a set time;
E) judging whether a cycle end condition is met, if so, executing the step G); otherwise, executing step F);
F) circularly acquiring the remaining space data pairs of the mobile equipment, and returning to the step D); the mobile equipment remaining space data pair comprises mobile equipment remaining space and current time information;
G) constructing a data sequence with time information by using the residual space data pair of the mobile equipment, and uploading the data sequence and the advertisement click event basic data to a server;
H) and the server judges whether the downloading and installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and stores the judgment result into a database.
In the method for confirming the mobile advertisement effect, the cycle end condition is that the preset time is exceeded, the change range of the residual space of the mobile equipment is smaller than the set value for the continuous set times, or the collection task is terminated unexpectedly and can not be continued.
In the method for confirming the effectiveness of a mobile advertisement according to the present invention, the step G) further includes:
G1) forming a group of time-sequenced mobile equipment remaining space continuous change data, namely a data sequence with time information, by using the mobile equipment remaining space data pair;
G2) compressing and encoding the data sequence;
G3) and uploading the compressed and encoded data sequence and the advertisement click event basic data to the server.
In the method for confirming the mobile advertisement effect, after receiving the data sequence, the server judges whether the downloading and installation of the advertiser APP occur according to the following judgment logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend or not integrally; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type or not; whether more than a set number of data points in the data sequence are available for judgment and evaluation.
In the method for confirming the mobile advertisement effect, the advertisement click event basic data at least comprises the unique ID of the mobile click event, the basic information of the mobile device, the current network connection type and state and the unique number of the mobile device.
The invention also relates to a device for realizing the confirmation method of the mobile advertisement effect, which comprises the following steps:
an advertisement display unit: the SDK is used for showing the mobile advertisement to the mobile equipment user according to the self service logic;
an advertisement triggering unit: the mobile advertisement is clicked and triggered;
a page jump unit: a related page for the system to jump to the application store;
a spatial data pair acquisition unit: the SDK is used for acquiring basic information of the mobile equipment and an initial mobile equipment residual space data pair in a background process of the mobile equipment through codes when clicking occurs; the initial mobile device remaining space data pair comprises initial mobile device remaining space and current time information;
a waiting unit: for waiting a set time;
a circulation judgment unit: used for judging whether the circulation end condition is met;
a loop acquisition unit: the device is used for circularly acquiring the remaining space data pairs of the mobile equipment; the mobile equipment remaining space data pair comprises mobile equipment remaining space and current time information;
a data sequence construction unit: the system comprises a data acquisition module, a data processing module and a server, wherein the data acquisition module is used for acquiring a data sequence with time information by utilizing the mobile equipment residual space data pair and uploading the data sequence and advertisement click event basic data to the server;
download installation judging unit: and the server is used for judging whether the downloading and the installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and storing the judgment result into a database.
In the device, the cycle end condition is that the preset time is exceeded, the change range of the residual space of the mobile equipment is smaller than a set value for continuous set times, or the collection task is terminated unexpectedly and can not be continued.
In the apparatus of the present invention, the data sequence constructing unit further includes:
a data construction module: the data sequence is used for forming a group of time-ordered mobile equipment remaining space continuous change data, namely a data sequence with time information, by utilizing the mobile equipment remaining space data pair;
a compression coding module: for compressing and encoding the data sequence;
the data uploading module: for uploading the compressed and encoded data sequence and the advertisement click event base data to the server.
In the device of the present invention, after receiving the data sequence, the server determines whether downloading and installation of an advertiser APP occurs according to the following determination logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend integrally or not; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type or not; whether more than a set number of data points in the data sequence are available for judgment and evaluation.
In the apparatus of the present invention, the advertisement click event basic data at least includes a unique ID of the mobile click event, basic information of the mobile device, a current network connection type and status, and a unique number of the mobile device.
The method and the device for confirming the mobile advertisement effect have the following advantages that: the SDK displays the mobile advertisement to the mobile equipment user according to the service logic of the SDK; clicking to trigger the mobile advertisement; when clicking occurs, the SDK acquires basic information of the mobile equipment and an initial mobile equipment residual space data pair in a background process of the mobile equipment through a code; circularly acquiring the remaining space data pair of the mobile equipment; constructing a data sequence with time information by using the residual space data pair of the mobile equipment, and uploading the data sequence and the basic data of the advertisement click event to a server; the server judges whether the downloading and the installation of the APP of the advertiser occur or not after the mobile advertisement is clicked through operation and model matching comparison, and the invention realizes more accurate inference and confirmation of downloading and installation events, so that an advertisement service provider can more clearly and quickly confirm the advertisement putting effect and does not need advertisers or developers to make extra work or data disclosure.
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method for confirming mobile advertisement effectiveness according to an embodiment of the present invention;
FIG. 2 is a block diagram showing a flow chart of a method for confirming the effectiveness of a mobile advertisement in the embodiment;
FIG. 3 is a specific flowchart of constructing a data sequence with time information by using the remaining space data pair of the mobile device, and uploading the data sequence and the advertisement click event basic data to the server in the embodiment;
fig. 4 is a schematic structural diagram of the device in the embodiment.
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the embodiment of the method and the device for confirming the mobile advertisement effect of the present invention, a flowchart of the method for confirming the mobile advertisement effect is shown in fig. 1. Fig. 2 is a flowchart illustrating a method for confirming the effectiveness of a mobile advertisement according to the present embodiment. In fig. 1, the method for confirming the effectiveness of the mobile advertisement includes the following steps:
step S01 the SDK displays mobile advertisement to the mobile device user according to its own service logic: in this embodiment, the advertisement service provider provides the SDK supporting the advertisement display and statistics function to the media side (developer), including Google Android and Apple iOS operating systems. The integration and the butt joint are completed by a developer, and the SDK is integrated into a developer APP and used for initiating an advertisement request and displaying the mobile advertisement at a specific time and making related records on the request, the display and the click event of the mobile advertisement. It should be noted that, in the present embodiment, the advertisement service provider includes any service provider providing the advertisement-related function SDK, including but not limited to an advertisement intermediary service provider (also referred to as "advertisement platform" or "advertisement network"), an advertisement aggregation service provider (also referred to as "advertisement aggregation platform" or "SSP"), and an advertisement data analysis service provider.
In this step, the SDK presents a mobile advertisement to the mobile device user according to its own service logic. Mobile devices include smartphones, smartwatches, or tablets, etc. that may run Google Android (Google Android) or Apple iOS operating systems.
Step S02 click trigger mobile advertisement: in this step, the user sees the mobile advertisement and clicks on the trigger mobile advertisement. After the present step is performed, step S03 or step S03' is performed.
Step S03' the system will jump to the relevant page of the application store: in this step, after the mobile advertisement is shown to the user, the user may click the mobile advertisement and be guided to the APP page (or APP of the APP store) by the system, at this time, the system jumps to the relevant page of the APP store, and the user may download and install the advertiser APP.
Step S03, when the click occurs, the SDK obtains the basic information of the mobile device and the initial remaining space data pair of the mobile device through the code in the background process of the mobile device: in this step, while the click is generated, the SDK may obtain basic information of the mobile device and an initial mobile device remaining space data pair in a mobile device background process through a code, where the initial mobile device remaining space data pair specifically includes an initial mobile device remaining space S0 and current time information T0. In other words, immediately after the advertisement click occurs, the SDK calls the system interface to obtain the current remaining space S0 and the current time information T0 of the mobile device, which are recorded as T0, S0. After the present step is executed, step S04 is executed.
Step S04 waits for a set time: in this step, a timer is set, and the current remaining space of the mobile device is obtained again after a smaller time interval, i.e., after waiting for a set time t (e.g., 2 seconds), within a next period of time (e.g., 30 minutes).
Step S05 determines whether or not the loop end condition is satisfied: in this embodiment, the cycle end condition is that the preset time is exceeded, the change range of the remaining space of the mobile device is smaller than the set value for the consecutive set times, or the collection task is terminated unexpectedly and cannot be continued. In other words, it is necessary to implement continuous collection of the remaining space of the mobile device in the SDK, and after the advertisement spot is triggered, the continuous collection task is immediately started until a preset time is exceeded, or the variation range of the remaining space of the device is small (e.g., <10kB) for a certain number of times, or the collection task is terminated unexpectedly and cannot be continued. In this step, it is determined whether or not the loop end condition is satisfied, and if the determination result is yes, step S07 is executed; otherwise, step S06 is executed.
Step S06 is to loop the acquisition of the remaining space data pair of the mobile device: in this step, a mobile device remaining space data pair [ Tn, Sn ] is obtained in a cyclic manner, and the mobile device remaining space data pair includes the mobile device remaining space Sn and the current time information Tn. In other words, the SDK will obtain a set of remaining space Sn and current time information Tn of the mobile device at intervals t before the relevant cycle end condition is not met. After the present step is executed, the process returns to step S04.
Step S07 constructs a data sequence with time information using the remaining space data pair of the mobile device, and uploads the data sequence and advertisement click event basic data to the server: in this step, a data sequence DataSet _ S with time information is constructed by using the mobile device remaining space data pair, and a group of device remaining space continuous change data DataSet _ S sorted according to time is formed. After the SDK finishes collecting and processing the DataSet _ S, the data is reported to the server together with the advertisement click event basic data. The advertisement click event basic data at least includes a unique ID of the mobile click event, basic information of the mobile device, a current network connection type and state, a unique number of the mobile device, and the like.
If the user, after clicking on the advertisement, has downloaded and installed, then DataSet _ S should exhibit a more pronounced continuously downward trend. The DataSet _ S does not exhibit a more pronounced continuous downward trend if the user does not download and install after clicking on the ad. The determination of whether the DataSet _ S has a specific trend is usually performed at the server.
Step S08, the server judges whether the downloading and installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and stores the judgment result into a database: in this step, the server determines whether the advertisement is downloaded and installed after clicking through a series of operations and model matching comparison according to the received data sequence DataSet _ S. Specifically, after receiving the data sequence DataSet _ S, the server determines whether downloading and installation of the advertiser APP occur according to the following determination logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend integrally or not; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type (optional); whether there are more than a set number (enough) of data points in the data sequence for judgment and evaluation. The standard for judging whether the data points are enough depends on the requirement on the judgment accuracy, and the data points are variable coefficients, and the value is generally not less than 4.
And after obtaining the judgment result, the SDK stores the judgment result and the information such as the advertisement click event ID and the like into a database for subsequent analysis and use.
The method for confirming the effect of the mobile advertisement collects the continuous change data of the residual space of the mobile equipment in a period of time after the advertisement is clicked through the SDK, and realizes more accurate inference and confirmation of the downloading and installation events of the APP of the advertiser through analyzing the data, so that the advertisement service provider can confirm the effect of advertisement putting more clearly and quickly without additional work or data disclosure of the advertiser and the developer.
For the present embodiment, the step S07 may be further refined, and a detailed flowchart thereof is shown in fig. 3. In fig. 3, the step S07 further includes:
step S71 is to form a group of time-ordered mobile device remaining space continuous variation data, i.e. a data sequence with time information, by using the mobile device remaining space data: in this step, a group of time-ordered mobile device remaining space continuous change data, i.e. a data sequence DataSet _ S with time information, is formed by using the mobile device remaining space data.
Step S72 compresses and encodes the data sequence: in this step, after the data sequence DataSet _ S with the time information acquired in the above manner is collected by the SDK, the data sequence DataSet _ S is preprocessed to some extent, for example: compression and encoding are performed.
Step S73 uploads the compressed and encoded data sequence and the advertisement click event base data to the server: and uploading the compressed and encoded data sequence and the advertisement click event basic data to a server of an advertisement intermediary service provider for analysis and processing. Of course, in practical applications, the acquired data sequence DataSet _ S with time information and the basic data of the advertisement click event may be directly submitted to the server of the advertisement intermediation provider for analysis and processing under the condition of low requirements.
The embodiment also relates to a device for implementing the method for confirming the mobile advertisement effect, the structural schematic diagram of the device is shown in fig. 4, and in fig. 4, the device comprises an advertisement display unit 1, an advertisement triggering unit 2, a page jump unit 3', a space data pair obtaining unit 3, a waiting unit 4, a loop judging unit 5, a loop obtaining unit 6, a data sequence constructing unit 7 and a download installation judging unit 8.
The advertisement display unit 1 is used for the SDK to display the mobile advertisement to the mobile device user according to the service logic of the SDK. Mobile devices include smartphones, smartwatches, or tablets, etc. that may run Google Android (Google Android) or Apple iOS operating systems. Specifically, the advertising facilitator provides SDKs to the media party (developer) that support advertisement presentation and statistics, including Google Android and Apple iOS operating systems. The integration and the butt joint are completed by a developer, and the SDK is integrated into a developer APP and used for initiating an advertisement request and displaying the mobile advertisement at a specific time and making related records on the request, the display and the click event of the mobile advertisement. It should be noted that, in the present embodiment, the advertisement service provider includes any service provider providing the advertisement-related function SDK, including but not limited to an advertisement intermediary service provider (also referred to as "advertisement platform" or "advertisement network"), an advertisement aggregation service provider (also referred to as "advertisement aggregation platform" or "SSP"), and an advertisement data analysis service provider.
The advertisement triggering unit 2 is used for clicking and triggering the mobile advertisement.
The page jump sheet 3' is used for the system to jump to the related page of the application store; the user may click on the mobile advertisement and be directed by the system to an APP page (or APP store APP) where the system will jump to the relevant page of the APP store and the user can download and install the advertiser APP.
The space data pair obtaining unit 3 is configured to, when the click occurs, obtain, by the SDK through a code, basic information of the mobile device and an initial mobile device remaining space data pair in a mobile device background process, where the initial mobile device remaining space data pair specifically includes an initial mobile device remaining space S0 and current time information T0. In other words, immediately after the advertisement click occurs, the SDK calls the system interface to obtain the current remaining space S0 and the current time information T0 of the mobile device, which are recorded as T0, S0.
The waiting unit 4 is used for waiting a set time. Specifically, a timer is set, and the current remaining space of the mobile device is obtained again after a smaller time interval, i.e. after waiting for a set time t (e.g. 2 seconds), within a next period of time (e.g. 30 minutes).
The loop judging unit 5 is configured to judge whether a loop end condition is satisfied. The cycle ending condition is that the preset time is exceeded, the change range of the residual space of the mobile equipment is smaller than the set value for continuous set times or the collection task is terminated unexpectedly and can not be continued. In other words, it is necessary to implement continuous collection of the remaining space of the mobile device in the SDK, and after the advertisement spot is triggered, the continuous collection task is immediately started until a preset time is exceeded, or the variation range of the remaining space of the device is small (e.g., <10kB) for a certain number of times, or the collection task is terminated unexpectedly and cannot be continued.
The cyclic acquiring unit 6 is configured to cyclically acquire a mobile device remaining space data pair [ Tn, Sn ]; the mobile device remaining space data pair includes the mobile device remaining space Sn and the current time information Tn. In other words, the SDK will obtain a set of remaining space Sn and current time information Tn of the mobile device at intervals t before the relevant cycle end condition is not met.
The data sequence construction unit 7 is used for constructing a data sequence DataSet _ S with time information by using the mobile equipment residual space data pair, and uploading the data sequence DataSet _ S and the advertisement click event basic data to the server. Specifically, after the SDK completes the collection and processing of DataSet _ S, it is reported to the server together with the advertisement click event base data. The advertisement click event basic data at least includes a unique ID of the mobile click event, basic information of the mobile device, a current network connection type and state, a unique number of the mobile device, and the like.
If the user, after clicking on the advertisement, has downloaded and installed, then DataSet _ S should exhibit a more pronounced continuously downward trend. The DataSet _ S does not exhibit a more pronounced continuous downward trend if the user does not download and install after clicking on the ad. The determination of whether the DataSet _ S has a specific trend is usually performed at the server.
And the download installation judgment unit 8 is used for judging whether the download and installation of the advertiser APP occur after the mobile advertisement is clicked or not by the server through operation and model matching comparison, and storing the judgment result into a database. Specifically, after receiving the data sequence DataSet _ S, the server determines whether downloading and installation of the advertiser APP occur according to the following determination logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend integrally or not; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type (optional); whether there are more than a set number (enough) of data points in the data sequence for judgment and evaluation. The standard for judging whether the data points are enough depends on the requirement on the judgment accuracy, and the data points are variable coefficients, and the value is generally not less than 4.
The device of the invention collects the continuous change data of the mobile equipment residual space within a period of time after the advertisement is clicked through the SDK, and analyzes the data to realize more accurate inference and confirmation of the downloading and installation events of the APP of the advertiser, so that the advertisement service provider can more clearly and quickly confirm the advertisement putting effect, and no extra work or data disclosure is required to be made by the advertiser and the developer.
In this embodiment, the data sequence constructing unit 7 further includes a data constructing module 71, a compression encoding module 72 and a data uploading module 73; the data construction module 71 is configured to utilize the remaining space data of the mobile device to form a group of time-ordered continuously-changing data of the remaining space of the mobile device, that is, a data sequence with time information; the compression encoding module 72 is used for compressing and encoding the data sequence; the data uploading module 73 is used for uploading the compressed and encoded data sequence and the advertisement click event basic data to the server.
In a word, after detecting that an advertisement point is triggered, an advertisement service provider continuously collects the residual space data of the mobile device for a period of time, and judges whether downloading and installation are generated after clicking according to the data sequence DataSet _ S. The invention realizes accurate inference and confirmation of downloading and installing events, enables an advertisement service provider to more clearly and quickly confirm the effect of advertisement putting, and does not need advertisers to make extra work or data disclosure.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (10)
- A method for confirming the effectiveness of mobile advertisements is characterized by comprising the following steps:A) the SDK displays the mobile advertisement to the mobile equipment user according to the service logic of the SDK;B) clicking to trigger the mobile advertisement, and executing the step C) or the step C');c') the system will jump to the relevant page of the application store;C) when clicking occurs, the SDK acquires basic information of the mobile equipment and an initial mobile equipment residual space data pair through a code in a background process of the mobile equipment; the initial mobile device remaining space data pair comprises initial mobile device remaining space and current time information;D) waiting for a set time;E) judging whether a cycle end condition is met, if so, executing the step G); otherwise, executing step F);F) circularly acquiring the remaining space data pairs of the mobile equipment, and returning to the step D); the mobile equipment remaining space data pair comprises mobile equipment remaining space and current time information;G) constructing a data sequence with time information by using the residual space data pair of the mobile equipment, and uploading the data sequence and the advertisement click event basic data to a server;H) and the server judges whether the downloading and installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and stores the judgment result into a database.
- The method for confirming mobile advertising effectiveness according to claim 1, wherein the cycle end condition is that a preset time is exceeded, a change range of the remaining space of the mobile device is smaller than a set value for a continuously set number of times, or a collection task is terminated unexpectedly and cannot be continued.
- The method for confirming the effectiveness of mobile advertisement according to claim 1, wherein the step G) further comprises:G1) forming a group of time-sequenced mobile equipment remaining space continuous change data, namely a data sequence with time information, by using the mobile equipment remaining space data pair;G2) compressing and encoding the data sequence;G3) and uploading the compressed and encoded data sequence and the advertisement click event basic data to the server.
- The method for confirming mobile advertising effectiveness of claim 1, wherein the server, after receiving the data sequence, determines whether downloading and installation of an advertiser APP occurs according to the following determination logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend integrally or not; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type or not; whether more than a set number of data points in the data sequence are available for judgment and evaluation.
- The method of confirming the effectiveness of a mobile advertisement according to any one of claims 1 to 4, wherein the advertisement click event basic data includes at least a unique ID of a mobile click event, basic information of a mobile device, a current network connection type and status, and a mobile device unique number.
- An apparatus for implementing the method for confirming the effectiveness of mobile advertisement according to claim 1, comprising:an advertisement display unit: the SDK is used for showing the mobile advertisement to the mobile equipment user according to the self service logic;an advertisement triggering unit: the mobile advertisement is clicked and triggered;a page jump unit: a related page for the system to jump to the application store;a spatial data pair acquisition unit: the SDK is used for acquiring basic information of the mobile equipment and an initial mobile equipment residual space data pair in a background process of the mobile equipment through codes when clicking occurs; the initial mobile device remaining space data pair comprises initial mobile device remaining space and current time information;a waiting unit: for waiting a set time;a circulation judgment unit: used for judging whether the circulation end condition is met;a loop acquisition unit: the device is used for circularly acquiring the remaining space data pairs of the mobile equipment; the mobile equipment remaining space data pair comprises mobile equipment remaining space and current time information;a data sequence construction unit: the system comprises a data acquisition module, a data processing module and a server, wherein the data acquisition module is used for acquiring a data sequence with time information by utilizing the mobile equipment residual space data pair and uploading the data sequence and advertisement click event basic data to the server;download installation judging unit: and the server is used for judging whether the downloading and the installation of the advertiser APP occur after the mobile advertisement is clicked through operation and model matching comparison, and storing the judgment result into a database.
- The apparatus of claim 6, wherein the end-of-cycle condition is that a preset time is exceeded, a remaining space of the mobile device changes less than a set value for a set number of consecutive times, or an unexpected termination of the collection task fails to continue.
- The apparatus of claim 6, wherein the data sequence construction unit further comprises:a data construction module: the data sequence is used for forming a group of time-ordered mobile equipment remaining space continuous change data, namely a data sequence with time information, by utilizing the mobile equipment remaining space data pair;a compression coding module: for compressing and encoding the data sequence;the data uploading module: for uploading the compressed and encoded data sequence and the advertisement click event base data to the server.
- The apparatus of claim 6, wherein after receiving the data sequence, the server determines whether downloading and installation of the advertiser APP occurs according to the following determination logic: whether the mobile equipment residual space data sequenced from far to near according to time shows a continuous descending trend integrally or not; whether the difference between the maximum value and the minimum value of the remaining space of the mobile device is equivalent to the volume of the advertiser APP or not; whether the average speed of the reduction of the residual space of the mobile equipment is matched with the current network connection type or not; whether more than a set number of data points in the data sequence are available for judgment and evaluation.
- The apparatus of any one of claims 6 to 9, wherein the advertisement click event basic data comprises at least a unique ID of a mobile click event, basic information of a mobile device, a current network connection type and status, and a mobile device unique number.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2019/110111 WO2021068123A1 (en) | 2019-10-09 | 2019-10-09 | Method and apparatus for determining effect of mobile advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113039570A true CN113039570A (en) | 2021-06-25 |
Family
ID=75436903
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201980015407.2A Pending CN113039570A (en) | 2019-10-09 | 2019-10-09 | Method and device for confirming mobile advertisement effect |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN113039570A (en) |
| WO (1) | WO2021068123A1 (en) |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9785974B1 (en) * | 2014-04-18 | 2017-10-10 | Rocket Fuel Inc. | Identifying mobile application installations |
| CN105046529A (en) * | 2015-07-30 | 2015-11-11 | 华南理工大学 | Mobile advertisement cheating recognition method |
| CN108182091A (en) * | 2016-12-08 | 2018-06-19 | 北京奇虎科技有限公司 | The method and device manipulated in SDK to user behavior |
| CN107798564B (en) * | 2017-11-10 | 2020-09-18 | 晶赞广告（上海）有限公司 | Method for confirming mobile downloading APP advertisement putting effect |
-
2019
- 2019-10-09 CN CN201980015407.2A patent/CN113039570A/en active Pending
- 2019-10-09 WO PCT/CN2019/110111 patent/WO2021068123A1/en active Application Filing
Also Published As
| Publication number | Publication date |
|---|---|
| WO2021068123A1 (en) | 2021-04-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9959547B2 (en) | Platform for mobile advertising and persistent microtargeting of promotions | |
| US10649818B2 (en) | Multi-touch attribution model for valuing impressions and other online activities | |
| US9111286B2 (en) | Multiple actions and icons for mobile advertising | |
| KR101196175B1 (en) | Keyword tracking for microtargeting of mobile advertising | |
| US7849154B2 (en) | Acquiring, storing, and correlating profile data of cellular mobile communications system's users to events | |
| US20140019228A1 (en) | System and Method for Performing Application-Level Analytics and Testing to Tailor Actions and Communications to a User's Experience | |
| WO2008086442A2 (en) | Methods and systems for measuring online chat performance | |
| CN110544128A (en) | Channel information acquisition method and device, electronic equipment and storage medium | |
| EP2277136A2 (en) | Critical mass billboard | |
| CN110163654B (en) | Advertisement delivery data tracking method and system | |
| Book et al. | An empirical study of mobile ad targeting | |
| CN107566148B (en) | Method, system and device for analyzing terminal application operation data and terminal | |
| JP2020522822A (en) | Methods, apparatus, and devices for tracking and monitoring software activity | |
| US10674473B2 (en) | Determining high value geographic locations | |
| CN113039570A (en) | Method and device for confirming mobile advertisement effect | |
| CN113867590A (en) | Information processing method and device for list items, electronic equipment and storage medium | |
| CN110347918B (en) | Data recommendation method and device based on user behavior data and computer equipment | |
| KR101899131B1 (en) | Messaging application-based advertising provides methods, system, and computer program | |
| JP2018518921A (en) | Apparatus, computer-readable medium, and method for modifying a service using advanced data collection functions | |
| CN113570409B (en) | Determination method and device for conversion event weight value, storage medium and electronic device | |
| CN109978577A (en) | Advertisement Server, wireless communication device and advertisement sending method | |
| CN110490638A (en) | A kind of click event stochastic method and system | |
| CN112669085A (en) | Method and device for determining target event data | |
| CN111857789A (en) | Data processing system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |