CN105046529A - Mobile advertisement cheating recognition method - Google Patents
Mobile advertisement cheating recognition method Download PDFInfo
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- CN105046529A CN105046529A CN201510464406.XA CN201510464406A CN105046529A CN 105046529 A CN105046529 A CN 105046529A CN 201510464406 A CN201510464406 A CN 201510464406A CN 105046529 A CN105046529 A CN 105046529A
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Abstract
The present invention discloses a mobile advertisement cheating recognition method. The mobile advertisement cheating recognition method comprises the following steps of: step 1, acquiring first-time advertisement activity information generated by a corresponding mobile application program of a mobile terminal, and acquiring downloaded information of the mobile application program of the mobile terminal; and step 2, according to the first-time advertisement activity information and the downloaded information, recognizing whether the mobile application program has advertisement cheating behaviors or not. The mobile advertisement cheating recognition method has the advantages that abnormal conditions of browsing and clicking mobile application advertisements can be accurately recognized, the cheating behaviors of the mobile application advertisements of mobile internet can be accurately detected, a condition that corresponding advertising effects can be effectively realized through fund investment of advertisers is effectively guaranteed and the like.
Description
Technical field
The present invention relates to a kind of mobile Internet advertisement cheating to identify, particularly a kind of moving advertising cheating recognition methods.
Background technology
Along with popularizing of mobile terminal device (mobile phone, panel computer etc.), the advertisement based on mobile terminal becomes more and more popular.The advertisement that Mobile solution advertisement shows when being and accessing Mobile solution (APP) by mobile device, Mobile solution advertisement form comprises banner, commercial breaks, the advertisement of integration wall, video ads etc.
In recent years; in the face of huge market profit; moving advertising cheating is on the rise; fraudulent means is more and more hidden; such as cribber can utilize the behavior of script and software simulation normal users access APP usually; utilize a large amount of test machine or simulator click moving advertising or browse, cause the substantial contribution of advertiser to drop into and but do not play corresponding advertising results.
For various Mobile solution advertisement fraudulent means, anti-cheating scheme employs various method and carries out analysis to detect cheating to the advertising campaign related data of collecting, but Data Source is single, cribber's ratio is easier to revise its advertisement cheating mode pointedly, makes anti-cheating system more and more be difficult to identify its cheating.
Summary of the invention
The object of the invention is to overcome the shortcoming of prior art and deficiency, a kind of moving advertising cheating recognition methods is provided, this moving advertising cheating recognition methods can identify the exception that Mobile solution advertisement is browsed and clicked exactly, the accurate Mobile solution advertisement cheating detecting mobile Internet.
Object of the present invention is achieved through the following technical solutions: a kind of moving advertising cheating recognition methods, comprises the following steps:
The advertisement campaign information first that step 1, the corresponding mobile applications obtaining described mobile terminal produce, and obtain the Download Info of a mobile applications of mobile terminal;
Step 2, according to described advertisement campaign information first and described Download Info, identify whether described mobile applications exists advertisement cheating.
Described advertisement campaign information first refers to a series of advertisement campaign informations that described mobile applications is mutual with Advertisement Server first when described running of mobile terminal; Described advertisement behavioural information comprises moving advertising access time, mobile terminal identification, Mobile solution mark.
Described Download Info be described mobile terminal from Mobile solution market, the server of mobile applications developer, the server of mobile applications operator download the network behavior information of corresponding mobile applications; Described Download Info comprises Mobile solution mark, download time and number of downloads.
Further, advertisement campaign information and described Download Info first described in described basis, identify whether described mobile applications exists cheating and comprise: by compare a mobile applications within a time period described in the different mobile terminal quantity of the different mobile terminal quantity of advertisement campaign information and the described Download Info of corresponding mobile applications first, identify whether described mobile applications exists cheating.
Further, described by compare a mobile applications within a time period described in the different mobile terminal quantity of the different mobile terminal quantity of advertisement campaign information and the described Download Info of corresponding mobile applications first, identify whether described mobile applications exists cheating and comprise: to described mobile applications, when the difference that the different mobile terminal quantity of described advertisement campaign information first deducts the different mobile terminal quantity of described Download Info is greater than cheating threshold value, then judge that described mobile applications exists cheating.
Further in the long period in past, described in multiple, the different mobile terminal quantity of advertisement campaign information deducts the mathematic interpolation mean square deviation of the different mobile terminal quantity of described Download Info first, and described cheating threshold value refers to 3 times of described mean square deviation.
Further, described advertisement campaign information first, also comprises the mobile terminal attribute that described mobile applications carries out advertisement access; Described Download Info, also comprises the mobile terminal attribute downloading described mobile applications; Described mobile terminal attribute comprises mobile terminal brand, mobile terminal model, mobile terminal operating system, mobile terminal operating system version, Mobile solution version, and carry out the geographic position at mobile terminal place when advertising campaign or Mobile solution are downloaded, internetwork connection mode that IP address that network by mobile terminal connects, mobile terminal are used, mobile terminal network connect Virtual network operator used.
Further, advertisement campaign information and described Download Info first described in described basis, identify whether described mobile applications exists cheating and comprise: by compare a mobile applications within a time period described in first advertisement campaign information a class mobile terminal quantity and the quantity of a corresponding class mobile terminal of described Download Info, identify whether described mobile applications exists cheating.
A described class mobile terminal refers to the mobile terminal with one or more identical mobile terminal attributes.
Further, when described in a mobile applications is within a time period first advertisement campaign information the different mobile terminal quantity of the class mobile terminal difference that deducts the different mobile terminal quantity of a corresponding class mobile terminal of described Download Info be greater than attribute cheating threshold value time, then judge that described mobile applications exists cheating.
Principle of the present invention: moving advertising cheating recognition methods of the present invention comprises the advertisement campaign information first of the mobile applications generation obtaining mobile terminal, and the Download Info of mobile applications, the Download Info of advertisement campaign information and mobile applications first, identifies whether mobile applications exists advertisement cheating.
The present invention has following advantage and effect relative to prior art:
1, the present invention improves the cheating discrimination of Mobile solution advertisement effectively.
2, the present invention can identify the exception that Mobile solution advertisement is browsed and clicked exactly, can detect the Mobile solution advertisement cheating of mobile Internet accurately, has effectively ensured that the fund input of advertiser can play corresponding advertising results.
Accompanying drawing explanation
Fig. 1 is a kind of typical process schematic diagram of this moving advertising cheating recognition methods.
Embodiment
Below in conjunction with embodiment and accompanying drawing, the present invention is described in further detail, but embodiments of the present invention are not limited thereto.
Embodiment
As shown in Figure 1, the present invention is in order to identify the exception that Mobile solution advertisement is browsed and clicked, detect the Mobile solution advertisement cheating of mobile Internet, provide a kind of moving advertising cheating recognition methods, this moving advertising cheating recognition methods is the recognition methods of a kind of Mobile solution advertisement cheating, and its recognition methods is specific as follows:
Collect the advertisement campaign information first of a certain application program of mobile terminal, advertisement campaign information comprises mobile terminal identification CID, moving advertising access time T, Mobile solution mark AID first; Monitor the Download Info of the corresponding mobile applications of server in Mobile solution market, described Download Info comprises Mobile solution mark AID2, download time T2, the download C2 of Mobile solution simultaneously.
For same Mobile solution, at set intervals, as 1 hour, to calculate in this 1 hour the number C1 of different mobile terminal mark CID in advertisement campaign information first, calculate the Mobile solution download C2 newly increased in Download Info simultaneously.
If the difference S that C1 deducts C2 is greater than cheating threshold value H, then think that corresponding mobile applications exists moving advertising cheating situation.Especially to longer a period of time in past, as in 1 time-of-week, the mean square deviation e of statistical computation 1 week in the past interior all S value, the value of H is 3 times of mean square deviation e.
Further, described advertisement campaign information first, also comprises the mobile terminal attribute that described mobile applications carries out advertisement access; Described Download Info, also comprises the mobile terminal attribute downloading described mobile applications; Described mobile terminal attribute comprises mobile terminal brand, mobile terminal model, mobile terminal operating system (as Android, apple IOS etc.), mobile terminal operating system version, Mobile solution version, geographic position, IP address, internetwork connection mode (as 2G, 3G, 4G, WiFi etc.), Virtual network operator (as China Telecom, China Mobile, CHINAUNICOM etc.).
To same Mobile solution, in advertisement campaign information first and Download Info, select some identical mobile terminal attributes, as identical mobile terminal operating system and Virtual network operator, at set intervals, as 1 hour, calculate the number CF1 of the different mobile terminal mark CID in advertisement campaign information first in this 1 hour with identical mobile terminal operating system and Virtual network operator, calculate the Mobile solution download CF2 of that newly increase in Download Info, that there is identical mobile terminal operating system and Virtual network operator mobile terminal simultaneously.
If the difference SF that CF1 deducts CF2 is greater than cheating threshold value HF, then think that corresponding mobile applications exists moving advertising cheating situation.Especially to longer a period of time in past, as in 1 time-of-week, the mean square deviation ef of statistical computation 1 week in the past interior all SF value, the value of HF is 3 times of mean square deviation ef.
Above-described embodiment is the present invention's preferably embodiment; but embodiments of the present invention are not restricted to the described embodiments; change, the modification done under other any does not deviate from Spirit Essence of the present invention and principle, substitute, combine, simplify; all should be the substitute mode of equivalence, be included within protection scope of the present invention.
Claims (7)
1. a moving advertising cheating recognition methods, is characterized in that, comprise the following steps:
The advertisement campaign information first that step 1, the corresponding mobile applications obtaining described mobile terminal produce, and obtain the Download Info of a mobile applications of mobile terminal;
Step 2, according to described advertisement campaign information first and described Download Info, identify whether described mobile applications exists advertisement cheating;
Described advertisement campaign information first refers to a series of advertisement campaign informations that described mobile applications is mutual with Advertisement Server first when described running of mobile terminal; Described Download Info be described mobile terminal from Mobile solution market, the server of mobile applications developer, the server of mobile applications operator download the network behavior information of corresponding mobile applications.
2. moving advertising cheating recognition methods according to claim 1, is further characterized in that:
Described advertisement campaign information comprises Mobile solution mark, moving advertising access time and mobile terminal identification; Described Download Info comprises Mobile solution mark, the download time of Mobile solution and the number of downloads of Mobile solution;
According to described advertisement campaign information first and described Download Info, identify whether described mobile applications exists cheating and comprise: by compare a mobile applications within a time period described in the different mobile terminal quantity of the different mobile terminal quantity of advertisement campaign information and the described Download Info of corresponding mobile applications first, identify whether described mobile applications exists cheating.
3. moving advertising cheating recognition methods according to claim 2, is further characterized in that:
Described by compare a mobile applications within a time period described in the different mobile terminal quantity of the different mobile terminal quantity of advertisement campaign information and the described Download Info of corresponding mobile applications first, identify whether described mobile applications exists cheating and comprise: to described mobile applications, when the difference that the different mobile terminal quantity of described advertisement campaign information first deducts the different mobile terminal quantity of described Download Info is greater than cheating threshold value, then judge that described mobile applications exists cheating.
4. moving advertising cheating recognition methods according to claim 3, is further characterized in that:
To in the long period in past, described in multiple, the different mobile terminal quantity of advertisement campaign information deducted the mathematic interpolation mean square deviation of the different mobile terminal quantity of described Download Info first, and described cheating threshold value refers to 3 times of described mean square deviation.
5. moving advertising cheating recognition methods according to claim 1, is further characterized in that:
Described advertisement campaign information comprises moving advertising access time, mobile terminal identification, Mobile solution mark; Described Download Info comprises Mobile solution mark, download time and number of downloads;
Described advertisement campaign information first, also comprises the mobile terminal attribute that described mobile applications carries out advertisement access; Described Download Info, also comprises the mobile terminal attribute downloading described mobile applications;
Advertisement campaign information and described Download Info first described in described basis, identify whether described mobile applications exists cheating and comprise: by compare a mobile applications within a time period described in first advertisement campaign information a class mobile terminal quantity and the quantity of a corresponding class mobile terminal of described Download Info, identify whether described mobile applications exists cheating;
A described class mobile terminal refers to the mobile terminal with one or more identical mobile terminal attributes.
6. moving advertising cheating recognition methods according to claim 5, is further characterized in that:
Described mobile terminal attribute comprises mobile terminal brand, mobile terminal model, mobile terminal operating system, mobile terminal operating system version, Mobile solution version, and carry out the geographic position at mobile terminal place when advertising campaign or Mobile solution are downloaded, internetwork connection mode that IP address that network by mobile terminal connects, mobile terminal are used, mobile terminal network connect Virtual network operator used.
7. moving advertising cheating recognition methods according to claim 5, is further characterized in that:
When described in a mobile applications is within a time period first advertisement campaign information the different mobile terminal quantity of the class mobile terminal difference that deducts the different mobile terminal quantity of a corresponding class mobile terminal of described Download Info be greater than attribute cheating threshold value time, then judge that described mobile applications exists cheating.
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| CN201510464406.XA CN105046529A (en) | 2015-07-30 | 2015-07-30 | Mobile advertisement cheating recognition method |
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| CN105975379A (en) * | 2016-05-25 | 2016-09-28 | 北京比邻弘科科技有限公司 | False mobile device recognition method and system |
| CN106022834A (en) * | 2016-05-24 | 2016-10-12 | 腾讯科技（深圳）有限公司 | Advertisement against cheating method and device |
| CN106101172A (en) * | 2016-05-25 | 2016-11-09 | 北京比邻弘科科技有限公司 | A kind of recognition methods encouraging user and identification system |
| CN106097000A (en) * | 2016-06-02 | 2016-11-09 | 腾讯科技（深圳）有限公司 | A kind of information processing method and server |
| CN106651458A (en) * | 2016-12-29 | 2017-05-10 | 腾讯科技（深圳）有限公司 | Advertisement anti-cheating method and device |
| CN107346279A (en) * | 2016-05-04 | 2017-11-14 | 阿里巴巴集团控股有限公司 | Judge mobile device whether be virtual unit method and device |
| CN107529093A (en) * | 2017-09-05 | 2017-12-29 | 北京奇艺世纪科技有限公司 | A kind of detection method and system of video file playback volume |
| CN108512682A (en) * | 2017-02-28 | 2018-09-07 | 腾讯科技（深圳）有限公司 | A kind of method and apparatus of determining false terminal iidentification |
| CN110415044A (en) * | 2019-08-01 | 2019-11-05 | 秒针信息技术有限公司 | Cheat detection method, device, equipment and storage medium |
| CN111798281A (en) * | 2020-09-08 | 2020-10-20 | 腾讯科技（深圳）有限公司 | Method and device for judging cheating operation, computer readable storage medium and equipment |
| CN112529605A (en) * | 2019-09-17 | 2021-03-19 | 北京奥维互娱科技有限公司 | Advertisement abnormal exposure recognition system and method |
| WO2021068123A1 (en) * | 2019-10-09 | 2021-04-15 | 上海荟萃网络科技有限公司 | Method and apparatus for determining effect of mobile advertisement |
| CN112700287A (en) * | 2021-01-11 | 2021-04-23 | 郑州阿帕斯数云信息科技有限公司 | Anti-cheating method and device for application program |
| CN114078016A (en) * | 2020-08-12 | 2022-02-22 | 腾讯科技（深圳）有限公司 | Anti-cheating behavior identification method and device, electronic equipment and storage medium |
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| CN107346279A (en) * | 2016-05-04 | 2017-11-14 | 阿里巴巴集团控股有限公司 | Judge mobile device whether be virtual unit method and device |
| CN107346279B (en) * | 2016-05-04 | 2020-05-29 | 阿里巴巴集团控股有限公司 | Method and device for judging whether mobile equipment is virtual equipment or not |
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| CN106022834A (en) * | 2016-05-24 | 2016-10-12 | 腾讯科技（深圳）有限公司 | Advertisement against cheating method and device |
| CN106022834B (en) * | 2016-05-24 | 2020-04-07 | 腾讯科技（深圳）有限公司 | Advertisement anti-cheating method and device |
| CN106101172A (en) * | 2016-05-25 | 2016-11-09 | 北京比邻弘科科技有限公司 | A kind of recognition methods encouraging user and identification system |
| CN105975379A (en) * | 2016-05-25 | 2016-09-28 | 北京比邻弘科科技有限公司 | False mobile device recognition method and system |
| CN106097000A (en) * | 2016-06-02 | 2016-11-09 | 腾讯科技（深圳）有限公司 | A kind of information processing method and server |
| CN106097000B (en) * | 2016-06-02 | 2022-07-26 | 腾讯科技（深圳）有限公司 | Information processing method and server |
| US11373205B2 (en) | 2016-06-02 | 2022-06-28 | Tencent Technology (Shenzhen) Company Limited | Identifying and punishing cheating terminals that generate inflated hit rates |
| CN106651458A (en) * | 2016-12-29 | 2017-05-10 | 腾讯科技（深圳）有限公司 | Advertisement anti-cheating method and device |
| CN108512682A (en) * | 2017-02-28 | 2018-09-07 | 腾讯科技（深圳）有限公司 | A kind of method and apparatus of determining false terminal iidentification |
| CN107529093B (en) * | 2017-09-05 | 2020-05-22 | 北京奇艺世纪科技有限公司 | Method and system for detecting playing amount of video file |
| CN107529093A (en) * | 2017-09-05 | 2017-12-29 | 北京奇艺世纪科技有限公司 | A kind of detection method and system of video file playback volume |
| CN110415044A (en) * | 2019-08-01 | 2019-11-05 | 秒针信息技术有限公司 | Cheat detection method, device, equipment and storage medium |
| CN112529605A (en) * | 2019-09-17 | 2021-03-19 | 北京奥维互娱科技有限公司 | Advertisement abnormal exposure recognition system and method |
| CN112529605B (en) * | 2019-09-17 | 2023-12-22 | 北京互娱数字科技有限公司 | Advertisement abnormal exposure recognition system and method |
| WO2021068123A1 (en) * | 2019-10-09 | 2021-04-15 | 上海荟萃网络科技有限公司 | Method and apparatus for determining effect of mobile advertisement |
| CN114078016A (en) * | 2020-08-12 | 2022-02-22 | 腾讯科技（深圳）有限公司 | Anti-cheating behavior identification method and device, electronic equipment and storage medium |
| CN114078016B (en) * | 2020-08-12 | 2023-10-10 | 腾讯科技（深圳）有限公司 | Anti-cheating behavior identification method and device, electronic equipment and storage medium |
| CN111798281B (en) * | 2020-09-08 | 2020-12-11 | 腾讯科技（深圳）有限公司 | Method and device for judging cheating operation, computer readable storage medium and equipment |
| CN111798281A (en) * | 2020-09-08 | 2020-10-20 | 腾讯科技（深圳）有限公司 | Method and device for judging cheating operation, computer readable storage medium and equipment |
| CN112700287A (en) * | 2021-01-11 | 2021-04-23 | 郑州阿帕斯数云信息科技有限公司 | Anti-cheating method and device for application program |
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Application publication date: 20151111 |