CN106101172A - A kind of recognition methods encouraging user and identification system - Google Patents
A kind of recognition methods encouraging user and identification system Download PDFInfo
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- CN106101172A CN106101172A CN201610353884.8A CN201610353884A CN106101172A CN 106101172 A CN106101172 A CN 106101172A CN 201610353884 A CN201610353884 A CN 201610353884A CN 106101172 A CN106101172 A CN 106101172A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0225—Avoiding frauds
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/04—Processing captured monitoring data, e.g. for logfile generation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/10—Active monitoring, e.g. heartbeat, ping or trace-route
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Abstract
The recognition methods of the excitation user of the present invention, comprises the following steps: 100, integrated detection running environment in Mobile solution；200, in service end, inspection policies is set；300, according to the system data relevant to Mobile solution and/or the interaction data of interactive application in inspection policies collection operation system in detection running environment；400, according to excitation model, service end judges whether the system data gathered and/or interaction data constitute excitation behavior, forms excitation user.Cover Mobile solution excitation behavior objective task kind, network behavior, the objective status of network connection.For the excitation application of change, form the judgement of new excitation behavior by gathering the data analysis of data.Excitation task behavior is emulated and provides the basis for estimation updated and with reference to data into excitation model, can synchronize to identify that excitation task improves the evolution behavior brought.Also include the identification system encouraging user.
Description
Technical field
The present invention relates to recognition methods and the system of a kind of data handling procedure, particularly relate to a kind of data exchange process
Recognition methods and system.
Background technology
In the extension process of Mobile solution, commonly use installation activate, register these several operations that use and pay as knot
The foundation of calculation expense, specifically includes user by clicking on advertisement, downloading application, application use, application registration, application paying etc.
Operation behavior.Advertiser can judge user's usage degree to application according to the operation behavior of user, and pays corresponding expense.
For the purpose made profit, part company can recruit the real user side according to the task of undertaking by some reward mechanisms
Formula completes aforesaid operations with the expense of putting it over.And these real user are affected by excitation and just select to use certain Mobile solution,
Namely so-called excitation user, its long-term Retention, and follow-up consumption conversion ratio are below meansigma methods.This is a kind of people
For the cheating utilizing computer resource simulation true operation formed.
Under normal circumstances, the mode of integration wall can be used to provide in service end and to reward task definition, the award of record user
Integration, is embedded in task page or the pop-up of integration wall at Mobile solution, completes task for user and obtains integration, and user is embedding
Complete task in entering the Mobile solution of integration wall, just can be taken in accordingly.Due to the parallel burst of Mobile solution, big data
The characteristic that amount processes, the identification of this real data exchange process needs reliable technological means to be identified.
Summary of the invention
In view of this, embodiments providing a kind of recognition methods encouraging user, solving cannot be by online
The technical problem of data interaction Activity recognition excitation user.
The embodiment of the present invention additionally provides a kind of identification system encouraging user, solves excitation user's discrimination limited, swashs
Encourage the technical problem of behavior None-identified.
The recognition methods of the excitation user of the present invention, comprises the following steps:
100, integrated detection running environment in Mobile solution；
200, in service end, inspection policies is set；
300, according to system number relevant to Mobile solution in inspection policies collection operation system in detection running environment
According to and/or the interaction data of interactive application；
400, according to excitation model, service end judges whether the system data gathered and/or interaction data constitute excitation
Behavior, forms excitation user；
Further comprising the steps of:
500, excitation user profile is updated storage.
Described inspection policies includes that detection project, detection purpose step include:
Detection project 1:
310, gather the application message in operation system residing for Mobile solution, progress information；
Detection project 2:
320, gather the network request state of interactive application mutual with Mobile solution, network connection state, Process Movement
State, data capture state；
Detection project 3:
When the interactive application mutual with Mobile solution is in active state, in conjunction with detecting project accordingly, increase data acquisition
The frequency of collection, shortens acquisition interval；
Detection project 4:
Detection Mobile solution interaction in page jump state, continuous collecting redirect after network request state, net
Network connection status, Process Movement state, data capture state, form the data acquisition system form that elements of mission is relevant.
Described step 400 comprises the following steps:
410, judge whether the system data gathered and/or interaction data constitute excitation behavior according to excitation model；
420, service end arranges time window, judges the system data of continuous collecting and/or mutual mistake according to excitation model
Number of passes is according to whether constituting excitation behavior；
430, constitute excitation behavior, the interaction of the corresponding Mobile solution of labelling, formed and encourage user data accordingly；
In described step 400 further comprising the steps of:
440, connect excitation application server or integration wall, send the corresponding data simulation that gathers and perform excitation task, adopt
Collection excitation task feedback data, forms the update information of excitation model.
The identification system of the excitation user of the present invention, including integrating device, detection harvester, inspection policies storage device
With behavior judgment means, wherein:
Integrating device, for integrated detection running environment in Mobile solution；
Detection harvester, for detection running environment in according in inspection policies collection operation system with Mobile solution
Relevant system data and/or the interaction data of interactive application；
Inspection policies storage device, for arranging inspection policies in service end；
Behavior judgment means, judges system data and/or the interaction number gathered for service end according to excitation model
According to whether constituting excitation behavior, form excitation user.
Also include user data storing means 650, for excitation user profile is updated storage.
Described behavior judgment means includes:
First behavior judgment means, for the system data and/or the interaction data that judge to gather according to excitation model
Whether composition encourages behavior；
Second behavior judgment means, arranges time window for service end, according to what excitation model judged continuous collecting is
Whether system data and/or interaction data constitute excitation behavior.
Described behavior judgment means also includes data simulation grabbing device, is used for connecting excitation application server or integration
Wall, sends the corresponding data simulation that gathers and performs excitation task, gather excitation task feedback data, form the correction of excitation model
Information.
Described detection harvester includes the first harvester, the second harvester, the 3rd harvester and the 4th collection
Device, wherein:
First harvester, is used for application message, the progress information gathering in operation system residing for Mobile solution；
Second harvester, for gathering the network request state of interactive application mutual with Mobile solution, network is connected
State, Process Movement state, data capture state；
3rd harvester, when the interactive application mutual with Mobile solution is in active state, in conjunction with corresponding inspection
Survey project, increases the frequency of data acquisition, shortens acquisition interval；
4th harvester, for detecting the page jump state in Mobile solution interaction, after continuous collecting redirects
Network request state, network connection state, Process Movement state, data capture state, form the data that elements of mission is relevant
Aggregate form.The recognition methods of the excitation user of the present invention makes the regularization fraudulent means encouraging user be effectively recognized, and uses
The Mobile solution excitation objective task kind of behavior, network behavior, the visitor of network connection is covered in the detection project identified
Sight state.For the excitation application of change, form the judgement of new excitation behavior by gathering the data analysis of data.By right
The emulation of integration wall excitation task behavior provides the basis for estimation updated and with reference to data for excitation model, can synchronize to identify and swash
Task of encouraging improves the evolution behavior brought.The identification system of the excitation user of the present invention forms the deployment knot of client-server
Structure, makes full use of Internet resources, the integration complexity of predigested running environment measuring process, reduces the process load of mobile device.
Detection process can be distributed carry out, concentrate and judge, it is ensured that the reliability of judged result and verity.
Accompanying drawing explanation
Fig. 1 is the flow chart that the present invention encourages recognition methods one embodiment of user；
Fig. 2 is that the present invention encourages the detection project flow chart detecting interactive application in recognition methods one embodiment of user；
Fig. 3 is that the present invention encourages service end in recognition methods one embodiment of user to compare the flow chart gathering data；
Fig. 4 is the system architecture schematic diagram that the present invention encourages the identification system of user.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on this
Embodiment in invention, the every other reality that those of ordinary skill in the art are obtained under not making creative work premise
Execute example, broadly fall into the scope of protection of the invention.
Number of steps in drawing is only used for the reference as this step, does not indicates that execution sequence.
As it is shown in figure 1, the recognition methods of the excitation user of the present invention comprises the following steps:
100, integrated detection running environment in Mobile solution；
200, in service end, inspection policies is set；
300, according to system number relevant to Mobile solution in inspection policies collection operation system in detection running environment
According to and/or the interaction data of interactive application；
400, according to excitation model, service end judges whether the system data gathered and/or interaction data constitute excitation
Behavior, forms excitation user；
500, excitation user profile is updated storage；
600, identification process terminates.
Above-mentioned detection running environment can be to be SDK form, compressed package form, to perform in document form or chained library form
One or more.
Above-mentioned inspection policies includes some detection projects, and detection project includes detecting logic and corresponding demand information.Inspection
Surveying logic and include the process steps of detection, demand information includes the characteristic information forming excitation behavior.Demand information includes:
System requirements information, includes but not limited to the application message etc. of System Privileges information, installation；
Process demand information, includes but not limited to the process of process binding in the application in internal memory and progress information, internal memory
Information, process status information etc.；
Control process requirements information, including inter-process calling information, startup information, termination message, supervision information etc.；
Processing procedure demand information, including the standard control information applied, general process information etc.；
File demand information, including File Open information, closing information etc.；
Demand data information, including input, the configuration parameter etc. of keyword message, application or the process of output.
The process steps that above-mentioned detection project carries out detecting includes:
Detection project 1:
310, gather the application message in operation system residing for Mobile solution, progress information.
Include but not limited to the application message of installation, the process name information of application, the installation fileinfo etc. of application.
Detection project 2:
320, gather the network request state of interactive application mutual with Mobile solution, network connection state, Process Movement
State, data capture state.
Network request state includes but not limited to the server ip of interactive application, Agent IP.
Network connection state includes but not limited to connection type, connectivity port.
Process Movement state includes but not limited to procedure activation state, process switching state.
Data capture state includes but not limited to that completion status catches, acknowledgement state catches.
Detection project 3:
When the interactive application mutual with Mobile solution is in active state, in conjunction with detecting project accordingly, increase data acquisition
The frequency of collection, shortens acquisition interval.
Detection project 4:
Detection Mobile solution interaction in page jump state, continuous collecting redirect after network request state, net
Network connection status, Process Movement state, data capture state, form the data acquisition system form that elements of mission is relevant.
Elements of mission includes but not limited to access order key element, time sequencing key element, judges that the switching of sequential element, state is suitable
Sequence key element.
The concrete data (including particular state) gathered in above-mentioned detection project, are corresponding in above-mentioned inspection policies
The concrete data type of demand information.
As it is shown on figure 3, the judgement step of service end includes in step 400:
410, judge whether the system data gathered and/or interaction data constitute excitation behavior according to excitation model；
420, service end arranges time window, judges the system data of continuous collecting and/or mutual mistake according to excitation model
Number of passes is according to whether constituting excitation behavior；
430, constitute excitation behavior, the interaction of the corresponding Mobile solution of labelling, formed and encourage user data accordingly；
In step 440, the judgement step of service end also includes:
440, connect excitation application server or integration wall, send the corresponding data simulation that gathers and perform excitation task, adopt
Collection excitation task feedback data, forms the update information of excitation model.
The recognition methods of the excitation user of the present embodiment is by the detection running environment being arranged in Mobile solution so that move
Dynamic application can coordinate service end to carry out the real-time judge of excitation behavior, both can judge to swash by the concrete Data Matching gathered
Encourage the excitation behavior of user, can determine whether similar behavior encourages sentencing of behavior according to the data acquisition to a large number of users again
Disconnected.It is flexible that excitation behavior for being continually changing has data acquisition, and detection project is enriched, and has the row of specific aim motivation model
For judging.
As shown in Figure 4, the present invention excitation user identification system include integrating device 610, detection harvester 620,
Inspection policies storage device 630 and behavior judgment means 640, wherein:
Integrating device 610, for integrated detection running environment in Mobile solution；
Detection harvester 620, for detection running environment in according in inspection policies collection operation system with movement
Apply relevant system data and/or the interaction data of interactive application；
Inspection policies storage device 630, for arranging inspection policies in service end；
Behavior judgment means 640, judges system data and/or the interaction gathered for service end according to excitation model
Whether data constitute excitation behavior, form excitation user；
Also include user data storing means 650, for excitation user profile is updated storage.
Behavior judgment means 640 includes:
First behavior judgment means 641, for the system data and/or the interaction number that judge to gather according to excitation model
According to whether constituting excitation behavior；
Second behavior judgment means 642, arranges time window for service end, judges continuous collecting according to excitation model
Whether system data and/or interaction data constitute excitation behavior.
Behavior judgment means 640 also includes data simulation grabbing device 644, is used for connecting excitation application server or integration
Wall, sends the corresponding data simulation that gathers and performs excitation task, gather excitation task feedback data, form the correction of excitation model
Information.
Detection harvester 620 includes first harvester the 621, second harvester the 622, the 3rd harvester 623 and
4th harvester 624, wherein:
First harvester 621, is used for application message, the progress information gathering in operation system residing for Mobile solution；
Second harvester 622, is used for the collection network request state of interactive application mutual with Mobile solution, network even
Connect state, Process Movement state, data capture state；
3rd harvester 623, when the interactive application mutual with Mobile solution is in active state, in conjunction with corresponding
Detection project, increases the frequency of data acquisition, shortens acquisition interval；
4th harvester 624, for detecting the page jump state in Mobile solution interaction, continuous collecting redirects
After network request state, network connection state, Process Movement state, data capture state, form the number that elements of mission is relevant
According to aggregate form.
The identification system of the excitation user of the present embodiment is so that detection forms distribution setting, for visitor in operation system
The collection of sight information, service end is for high-level data statistical analysis, and information judges.Simultaneously in service end for integration wall
Data acquisition, a large amount of collection data formation that can make full use of acquisition emulate form flexibly.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention
Within god and principle, any amendment of being made, equivalent etc., should be included within the scope of the present invention.
Claims (10)
1. encourage the recognition methods of user, comprise the following steps:
100, integrated detection running environment in Mobile solution；
200, in service end, inspection policies is set；
300, detection running environment according to the system data relevant to Mobile solution in inspection policies collection operation system and/
Or the interaction data of interactive application；
400, according to excitation model, service end judges whether the system data gathered and/or interaction data constitute action line
For, form excitation user.
2. the recognition methods encouraging user as claimed in claim 1, further comprising the steps of:
500, excitation user profile is updated storage.
3. the recognition methods encouraging user as claimed in claim 1, described inspection policies includes detection project, detection purpose
Step includes:
Detection project 1:
310, gather the application message in operation system residing for Mobile solution, progress information；
Detection project 2:
320, gather the network request state of interactive application mutual with Mobile solution, network connection state, Process Movement state,
Data capture state；
Detection project 3:
When the interactive application mutual with Mobile solution is in active state, in conjunction with detecting project accordingly, increase data acquisition
Frequency, shortens acquisition interval；
Detection project 4:
Page jump state in detection Mobile solution interaction, continuous collecting redirect after network request state, network even
Connect state, Process Movement state, data capture state, form the data acquisition system form that elements of mission is relevant.
4. the recognition methods encouraging user as claimed in claim 1, comprises the following steps in described step 400:
410, judge whether the system data gathered and/or interaction data constitute excitation behavior according to excitation model；
420, service end arranges time window, judges system data and/or the interaction number of continuous collecting according to excitation model
According to whether constituting excitation behavior；
430, constitute excitation behavior, the interaction of the corresponding Mobile solution of labelling, formed and encourage user data accordingly.
5. the recognition methods encouraging user as claimed in claim 4, further comprising the steps of in described step 400:
440, connect excitation application server or integration wall, send the corresponding data simulation that gathers and perform excitation task, gather and swash
Encourage task feedback data, form the update information of excitation model.
6. encourage the identification system of user, including integrating device (610), detection harvester (620), inspection policies storage
Device (630) and behavior judgment means (640), wherein:
Integrating device (610), for integrated detection running environment in Mobile solution；
Detection harvester (620), for answering with mobile according in inspection policies collection operation system in detection running environment
By the interaction data of relevant system data and/or interactive application；
Inspection policies storage device (630), for arranging inspection policies in service end；
Behavior judgment means (640), judges system data and/or the interaction number gathered for service end according to excitation model
According to whether constituting excitation behavior, form excitation user.
7. the identification system encouraging user as claimed in claim 6, also includes user data storing means 650, for swashing
Encourage user profile and update storage.
8. the identification system encouraging user as claimed in claim 6, it is characterised in that: described behavior judgment means (640) is wrapped
Include:
First behavior judgment means (641), for the system data and/or the interaction data that judge to gather according to excitation model
Whether composition encourages behavior；
Second behavior judgment means (642), arranges time window for service end, according to what excitation model judged continuous collecting is
Whether system data and/or interaction data constitute excitation behavior.
9. the identification system encouraging user as claimed in claim 8, it is characterised in that: described behavior judgment means (640) is also
Including data simulation grabbing device (644), it is used for connecting excitation application server or integration wall, sends the corresponding data that gather and imitate
The true excitation task that performs, collection excitation task feedback data, form the update information of excitation model.
10. the identification system encouraging user as claimed in claim 6, it is characterised in that: described detection harvester (620) is wrapped
Include the first harvester (621), the second harvester (622), the 3rd harvester (623) and the 4th harvester (624), its
In:
First harvester (621), is used for application message, the progress information gathering in operation system residing for Mobile solution；
Second harvester (622), for gathering the network request state of interactive application mutual with Mobile solution, network is connected
State, Process Movement state, data capture state；
3rd harvester (623), when the interactive application mutual with Mobile solution is in active state, in conjunction with corresponding inspection
Survey project, increases the frequency of data acquisition, shortens acquisition interval；
4th harvester (624), for detecting the page jump state in Mobile solution interaction, after continuous collecting redirects
Network request state, network connection state, Process Movement state, data capture state, form the data that elements of mission is relevant
Aggregate form.
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