CN109409952A - A kind of marketing data acquisition system and method based on block chain - Google Patents

A kind of marketing data acquisition system and method based on block chain Download PDF

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Publication number
CN109409952A
CN109409952A CN201811229070.9A CN201811229070A CN109409952A CN 109409952 A CN109409952 A CN 109409952A CN 201811229070 A CN201811229070 A CN 201811229070A CN 109409952 A CN109409952 A CN 109409952A
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China
Prior art keywords
trade company
marketing
block chain
node
business datum
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CN201811229070.9A
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Chinese (zh)
Inventor
张惠亮
刘胜
吴锋海
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Union Mobile Pay Co Ltd
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Union Mobile Pay Co Ltd
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Priority to CN201811229070.9A priority Critical patent/CN109409952A/en
Publication of CN109409952A publication Critical patent/CN109409952A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

Abstract

The present invention relates to block chain technical fields more particularly to a kind of marketing data based on block chain to obtain system and method, which includes: the marketing platform operation node and terminal traffic node of block chain;Terminal traffic node, the business datum for being accessed for each trade company records corresponding log information, and the first business datum for including in each log information is written in block chain;Marketing platform runs node, for being directed to each trade company, according to the first business datum saved in block chain, obtain the target service data of the trade company, and the target service data are calculated, the marketing of the trade company is obtained as a result, block chain is written in the marketing result of the trade company.In the present invention by the way that block chain is written in the business datum of trade company and its marketing result, whether the marketing result that may make trade company's business datum according to shown in block chain to determine that it gets is correct, to guarantee that each trade company can get accurate marketing data.

Description

A kind of marketing data acquisition system and method based on block chain
Technical field
The present invention relates to block chain technical fields more particularly to a kind of marketing data based on block chain to obtain system and side Method.
Background technique
With the fast development of internet, mobile Internet, many trade companies by focusing on line marketing, utilize The operation platform that many marketing service quotient provide, promotes the brand of oneself, commodity and service.Wherein, it markets result Monitoring index has very much, such as click volume, clicking rate, the amount of showing, conversion ratio etc..
The universal solution that marketing platform provides at present is as follows:
After carrying out unified collection to the log of all service servers inside marketing platform, then according to trade company number and business The indexs such as number amount of will click on, the amount of showing are counted, and hour task is reconfigured after statistics or day task carries out derivative and refers to Mark calculates, and finally concentrates and is presented on operation platform, so that trade company is inquired.
However, since all business datums and marketing result are provided by marketing platform, if marketing platform is due to skill Business datum that art, business or other reasons provide inaccuracy or marketing are had no way of anti-as a result, so trade company also has no way of learning It refutes, can not determine whether the marketing data that it gets is accurate so as to cause trade company.
Summary of the invention
The present invention provides a kind of, and the marketing data based on block chain obtains system and method, to solve in the prior art The technical issues of trade company obtains accurate marketing data is not can guarantee.
In order to achieve the above objectives, according to one aspect of the present invention, a kind of marketing data based on block chain is provided to obtain System is taken, the system comprises: the terminal traffic node of marketing platform the operation node and block chain of block chain;
The terminal traffic node, the business datum for being accessed for each trade company record corresponding log information, And the first business datum for including in each log information is written in block chain, wherein first business datum is at least wrapped It includes: accessing identification information, access time and the identification information of accessed trade company of user;
The marketing platform runs node, for being directed to each trade company, according to the first business datum saved in block chain, The target service data of the trade company are obtained, and the target service data are calculated, obtain the marketing of the trade company as a result, will Block chain is written in the marketing result of the trade company, confirms that the trade company to the marketing result of itself.
Specifically, the system also includes the trade companies of: block chain to run node;
The trade company runs node, is used for according to pre-set data report condition and marketing index, in intelligent contract The middle write-in data report condition and the marketing index, Xiang Suoshu terminal traffic node and the marketing platform run node Send the prompt information for notifying intelligent contract to come into force.
Specifically, the marketing platform runs node, is specifically used for being directed to each trade company, is determining that it is intelligent that the trade company meets When data report condition in contract, according to the first business datum saved in block chain, the target service number of the trade company is obtained According to according to the marketing index in intelligent contract, calculating the target service data, it is corresponding to obtain the marketing index Marketing result.
Specifically, the marketing platform runs node, if being prison specifically for the data report condition in intelligent contract The period is surveyed, then is directed to each trade company, when the monitoring cycle of the trade company arrives, determines that the trade company meets the data in intelligent contract Report condition;If the data report condition in intelligent contract is trigger event, it is directed to each trade company, when trade company satisfaction pair When the trigger event answered, determine that the trade company meets the data report condition in intelligent contract.
Specifically, the trade company runs node, is also used to the checking request initiated according to trade company, is written in intelligent contract The checking request, wherein include period and the target marketing index of merchant requests verifying in the checking request;
The terminal traffic node is also used to obtain the trade company from each log information according to the checking request and exist Corresponding second business datum of the target marketing index in the period, wherein second business datum includes at least: Identification information, access time, the trade company number of accessed trade company, access mode and the operation content of user of user are accessed, and Second business datum is written in block chain;
The trade company runs node, be also used to according in block chain second business datum and the target service number It is verified according to the target marketing index.
Specifically, each trade company operation node and the whether online state letter of terminal traffic node are preserved in block chain Breath;
The marketing platform runs node, is also used to monitor that trade company's operation node and/or terminal traffic node are online Or when offline, the status information whether online to trade company operation node in block chain and/or the terminal traffic node is carried out It updates.
According to another aspect of the invention, a kind of marketing data acquisition methods are additionally provided, which comprises
The business datum that the terminal traffic node of block chain is accessed for each trade company records corresponding log information, will In the first business datum write-in block chain for including in each log information, wherein first business datum includes at least: visiting Identification information, access time and the identification information of trade company for asking user make the marketing platform of block chain run node for every A trade company obtains the target service data of the trade company according to the first business datum saved in block chain, and to the target industry Business data are calculated, and are obtained the marketing of the trade company as a result, block chain is written in the marketing result of the trade company, are made the trade company to certainly The marketing result of body is confirmed.
Specifically, the method also includes:
The terminal traffic node obtains the quotient according to the checking request being written in intelligent contract from each log information Family corresponding second business datum of the target marketing index during the period of time, wherein second business datum is at least It include: in the identification information for accessing user, access time, the trade company number of accessed trade company, access mode and the operation of user Hold, and second business datum is written in block chain, the trade company of block chain is made to run node according to the institute in block chain It states the second business datum and the target service data verifies the target marketing index, the checking request is described Trade company runs node and is written in intelligent contract according to the checking request that trade company initiates.
According to another aspect of the invention, a kind of marketing data acquisition methods are additionally provided, which comprises
The marketing platform operation node of block chain is directed to each trade company, according to the first business datum saved in block chain, The target service data of the trade company are obtained, and the target service data are calculated, obtain the marketing of the trade company as a result, will Block chain is written in the marketing result of the trade company, wherein first business datum is the terminal traffic node of block chain from the trade company It obtains, and is written in block chain in the corresponding log information of accessed business datum, and first business datum is extremely It less include: identification information, access time and the identification information of accessed trade company for accessing user.
Specifically, the marketing platform operation node is directed to each trade company, according to the first business number saved in block chain According to obtaining the target service data of the trade company, and calculate the target service data, obtain the marketing result of the trade company Include:
For each trade company, when determining that the trade company meets the data report condition in intelligent contract, according in block chain The first business datum saved, obtains the target service data of the trade company, according to the marketing index in intelligent contract, to the mesh Mark business datum is calculated, and obtains that the marketing index is corresponding to market as a result, the wherein data report condition and described Marketing index is that trade company's operation node of block chain is closed according to pre-set data report condition and marketing index write-in intelligence In about, the marketing index includes first kind marketing index and the second class marketing index, and the first kind marketing index is packet Include click volume, clicking rate, the amount of showing, conversion ratio conventional index, second class marketing index is to be arranged according to trade company's demand Special index.
Specifically, the marketing platform operation node is directed to each trade company, determines that the trade company meets the number in intelligent contract Include: according to report condition
If the data report condition in intelligent contract is monitoring cycle, it is directed to each trade company, when the monitoring of the trade company When period arrives, determine that the trade company meets the data report condition in intelligent contract;Or,
If the data report condition in intelligent contract is trigger event, it is directed to each trade company, when trade company satisfaction pair When the trigger event answered, determine that the trade company meets the data report condition in intelligent contract.
Specifically, the method also includes:
When marketing platform operation node monitors that trade company's operation node and/or terminal traffic node are online or offline When, it is updated in block chain for the whether online status information of trade company operation node and/or the terminal traffic node.
Beneficial effects of the present invention are as follows:
The present invention provides a kind of, and the marketing data based on block chain obtains system and method, the system comprises: block The terminal traffic node of marketing platform the operation node and block chain of chain;The terminal traffic node, for being directed to each trade company Accessed business datum records corresponding log information, and the first business datum write area that will include in each log information In block chain, wherein first business datum includes at least: accessing identification information, access time and the mark of trade company of user Information;The marketing platform runs node, for being obtained for each trade company according to the first business datum saved in block chain The target service data of the trade company are taken, and the target service data are calculated, obtain the marketing of the trade company as a result, should Block chain is written in the marketing result of trade company.In the present invention, each trade company is accessed by the terminal traffic node of block chain The first business datum be written in block chain, so block chain marketing platform operation node can directly be obtained from block chain The target service data of each trade company are taken, calculate marketing as a result, and the marketing result of the trade company is written to area for corresponding trade company It in block chain, therefore may be implemented to be shown the first business datum of each trade company and its corresponding marketing result, realize battalion The transparence for selling data, so that trade company's first business datum according to shown in block chain determines its marketing got As a result whether correct, to guarantee that each trade company can get accurate marketing data.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with It obtains other drawings based on these drawings.
Fig. 1 is one of the schematic diagram that marketing data provided in an embodiment of the present invention obtains system;
Fig. 2 is the two of the schematic diagram that marketing data provided in an embodiment of the present invention obtains system;
Fig. 3 is the flow chart that marketing provided in an embodiment of the present invention is launched and result monitors;
Fig. 4 is the flow chart of marketing data acquisition methods provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, make below in conjunction with the attached drawing present invention into one Step ground detailed description, it is clear that described embodiment is only a part of the embodiments of the present invention, rather than whole implementation Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts Every other embodiment, shall fall within the protection scope of the present invention.
Embodiment one:
Since the business datum and marketing result that in the prior art, trade company gets are provided by marketing platform, Whether accurate it so will lead to the marketing data that trade company can not determine that it gets, therefore to overcome the technical problem, this hair A kind of marketing data acquisition system based on block chain is provided in bright embodiment, as shown in Figure 1, the system includes: block chain Marketing platform operation node and block chain terminal traffic node.
In embodiments of the present invention, the marketing platform operation node of block chain can be the operator terminal of corresponding marketing platform The terminal traffic node of server, block chain can be counterpart terminal server.Wherein, when user passes through the browsing in terminal When device, multipad or cell phone application access trade company, counterpart terminal server is the day of recordable this access of user Will information, such as the IP address of access user, login account, access time, the trade company number of accessed trade company, access mode, behaviour Make the relevant informations such as content, wherein access mode just refers to that user is accessed by browser, or passes through multipad It accesses, or other access modes such as is accessed by cell phone application.
Since the operator terminal server of marketing platform needs to calculate the marketing of each trade company as a result, therefore marketing platform Operator terminal server needs obtain corresponding data from each terminal server, and it can be seen from the above, in terminal server The log information of record is more detailed, so to mitigate the processing pressure of the operator terminal server of marketing platform, marketing platform Operator terminal server can be extracted from each log information it is more crucial or and the relevant business datum of result of marketing, Such as the IP address of access user, login account, access time, the trade company number for being accessed trade company.
Therefore, in embodiments of the present invention, the terminal traffic node, the business number for being accessed for each trade company According to recording corresponding log information, and the first business datum for including in each log information is written in block chain.
Since each terminal traffic node has been written into the first above-mentioned business datum in block chain, and block chain Essential decentralization database, therefore each node in block chain can be read out the data in block chain, So marketing platform operation node can get the first business datum of each trade company from block chain, wherein first industry Business data include at least: accessing identification information, access time and the identification information of accessed trade company of user, and access user Identification information can be the IP address and/or login account of access user, the identification information of accessed trade company can be each The trade company number of trade company, therefore marketing platform operation node can be got from mass data pair according to the trade company number of each trade company The target data of each trade company is answered, and the marketing result of corresponding each trade company is calculated according to the target data got.
So in embodiments of the present invention, the marketing platform runs node, for being directed to each trade company, according to block The first business datum saved in chain obtains the target service data of the trade company, and calculates the target service data, The marketing of the trade company is obtained as a result, block chain is written in the marketing result of the trade company, make the trade company to itself marketing result into Row confirmation.
Since the first business datum of each trade company can be written to block chain by terminal traffic node, and marketing platform is transported The marketing result of each trade company can also be written in block chain by battalion's node, therefore the embodiment of the present invention may be implemented to each First business datum of trade company marketing result corresponding with its is shown, that is, realizes the transparence exhibition to marketing data Show, therefore just whether the marketing result that trade company's first business datum according to shown in block chain can be made to determine that it gets Really, to guarantee that each trade company can get accurate marketing data.
Embodiment two:
Why block chain is considered as a kind of subversive technology, and main is exactly because can be realized intelligence on block chain Contract, and make each node in block chain can be according to the logic automatic running set in intelligent contract.
In embodiments of the present invention, in order to enable marketing platform operation node to report the marketing knot of each trade company automatically Fruit, thus be directed to each trade company, trade company can be written in intelligent contract correspondence the trade company data report condition, however due to The marketing result that each trade company needs to count may be different, therefore are directed to each trade company, it is also necessary to which write-in should in intelligent contract The marketing index of trade company.
Therefore, on the basis of the above embodiments, in embodiments of the present invention, as shown in Fig. 2, the system also includes: The trade company of block chain runs node.
Wherein, the trade company runs node, is used for according to pre-set data report condition and marketing index, in intelligence Data report condition and marketing index are written in contract, Xiang Suoshu terminal traffic node and marketing platform operation node are sent The prompt information for notifying intelligent contract to come into force.
The marketing platform runs node, is specifically used for being directed to each trade company, in determining the intelligent contract of trade company satisfaction Data report condition when, according to the first business datum saved in block chain, obtain the target service data of the trade company, according to Marketing index in intelligent contract calculates the target service data, obtains the corresponding marketing knot of the marketing index Fruit.
That is, marketing platform runs node when determining that trade company meets the data report condition in intelligent contract, meeting Automatically the target service data of the trade company are obtained from block chain, and the trade company is then calculated according to the marketing index in intelligent contract Marketing result.Since pre-set data report condition and marketing index can be set by trade company according to self-demand It is fixed, therefore can satisfy the different demands of trade company, promote the user experience of trade company.
Specifically, in embodiments of the present invention, data report condition can be the detection cycle of trade company's setting, be also possible to The trigger event of trade company's setting, such as the event of setting out can be and receive data and report instruction.
Therefore, the marketing platform runs node, if being monitoring specifically for the data report condition in intelligent contract Period is then directed to each trade company, when the monitoring cycle of the trade company arrives, determines that the trade company meets in the data in intelligent contract Tape part;If the data report condition in intelligent contract is trigger event, it is directed to each trade company, is corresponded to when the trade company meets Trigger event when, determine that the trade company meets the data report condition in intelligent contract.
That is, then being directed to each trade company, working as battalion when the data report condition in intelligent contract is monitoring cycle Pin platform operation node monitoring reaches the monitoring cycle of the trade company, then the marketing result of the corresponding trade company is written to block Chain, so that trade company's operation node can get the marketing result of corresponding trade company from block chain.And when in intelligent contract Data report condition is trigger event, then each trade company is directed to, when marketing platform operation node monitors that the trigger event is sent out It is raw, for example receive data and report instruction, then the marketing result of the corresponding trade company is written to block chain, so that trade company's operation Node can get the marketing result of corresponding trade company from block chain.
Therefore with need first to run timing calculating task in the prior art, the mode for being then available to trade company is compared, this hair It reports the mode of marketing result more flexible in bright embodiment, marketing result can both be carried out in real time according to trade company's demand Report, guarantees the timeliness of marketing data, and can periodically report, in order to which trade company is periodically counted, so as to Meet the different demands of trade company.
Separately due in the prior art, marketing platform the marketing of common, general character marketing index can only be provided as a result, if There is the specific demand of oneself in trade company, then needs to propose the demand of oneself to marketing platform, and these demands are not able to satisfy very much, Or it is just able to achieve even if meeting the waiting for being also required to grow very much.Therefore, in embodiments of the present invention, marketing index includes the first kind Index and the second class of marketing are marketed index, the first kind marketing index be include click volume, clicking rate, the amount of showing, conversion ratio Conventional index, wherein click volume refers to the number that certain AdWords are clicked in certain a period of time, and clicking rate refers to net The ratio between number and shown number that a certain content on the page of standing is clicked, reflect the concerned degree of the content, through common The attraction degree of advertisement is measured, the amount of showing refers to the number that certain AdWords are demonstrated in certain a period of time, conversion ratio Refer to all browsing AdWords and generates the number of buying behavior and the ratio of all numbers for browsing the AdWords Rate.Second class marketing index is the special index being arranged according to trade company's demand, for example, user access duration etc. other refer to Mark.Since marketing platform operation node is needed for the marketing index in intelligent contract, calculating gets each marketing index pair Therefore the marketing answered according to the self-demand of trade company as a result, can also set between each marketing index and target service data Corresponding relationship and corresponding calculating logic, and be written in intelligent contract each marketing index and target service data it Between corresponding relationship and corresponding calculating logic.For example, can then be visited being recorded in statistical time for for click volume It asks that the identification information of user carries out summation determination, and is directed to the special index of trade company, then specific calculating logic can be set.When So, it is to be understood that in embodiments of the present invention, the marketing index and its corresponding calculating that save in intelligent contract are patrolled It collects and without specifically limiting.
It can be seen from the above, in embodiments of the present invention, trade company can be written in intelligent contract accordingly according to self-demand Marketing index, and different calculating logics is written in corresponding different marketing index, therefore can guarantee the applicability of marketing result, To promote the user experience of trade company.
Embodiment three:
By examples detailed above it is found that the first business datum of each trade company can be written to block chain by terminal traffic node, And the marketing result of each trade company can also be written in block chain by marketing platform operation node, therefore trade company ties to marketing When fruit is verified, if had a question to wherein some period person marketing result or with business datum, trade company can at this time Checking request is initiated to be convenient for so that more detailed business datum in the period is written to block chain by terminal traffic node Trade company is verified.
Therefore, on the basis of the various embodiments described above, in embodiments of the present invention, the trade company runs node, is also used to According to the checking request that trade company initiates, the checking request is written in intelligent contract, wherein including in the checking request should The period of merchant requests verifying and target marketing index.
The terminal traffic node is also used to obtain the trade company from each log information according to the checking request and exist Corresponding second business datum of the target marketing index in the period, wherein second business datum includes at least: Identification information, access time, the trade company number of accessed trade company, access mode and the operation content of user of user are accessed, and Second business datum is written in block chain;
The trade company runs node, be also used to according in block chain second business datum and the target service number It is verified according to the target marketing index.
That is, if trade company from got in block chain marketing result after, if to the marketing knot of some period Fruit has a question, and can trigger the marketing result verification logic in intelligent contract, wherein the marketing result triggered in intelligent contract is tested The specific implementation method of card logic, which can be, is initiated by trade company and is submitted checking request, wherein mainly includes trade company in checking request Want the period of inquiry, and two elements of marketing index having a question.After all terminal traffic nodes receive checking request, It can be by all detailed log informations relevant to marketing index that is needing to inquire of the corresponding period, such as the mark of access user Know information, access time, accessed trade company the detailed log informations such as identification information, access mode, operation content, that is, the Two business datums are written to block chain, carry out the synchronization of business datum.So trade company's operation node can be according to subsequent write-in Second business datum is compared with the first business datum before, and whether the content to judge that marketing platform operation node provides may be used Whether letter, marketing result are correct.Likewise, in embodiments of the present invention, the identification information for accessing user can be access user IP address and/or login account, the identification information of accessed trade company can be the trade company number of each trade company.
It can be seen from the above, authentication function can also be provided by obtaining system in marketing data provided in an embodiment of the present invention, with Enable trade company to check more detailed log information at any time, the marketing data there are query is verified, further protects Demonstrate,prove the accuracy of marketing data.
Example IV:
When building above-mentioned marketing data acquisition system, since marketing platform operation node had both needed to receive from block chain Collect the business datum of each terminal traffic node write-in, it is also necessary to calculate the marketing for obtaining corresponding trade company as a result, therefore above-mentioned On the basis of each embodiment, in embodiments of the present invention, data statistics is carried out to run node convenient for marketing platform, in block chain Preserve each trade company operation node and the whether online status information of terminal traffic node.
The marketing platform runs node, is also used to monitor that trade company's operation node and/or terminal traffic node are online Or when offline, the status information whether online to trade company operation node in block chain and/or the terminal traffic node is carried out It updates.
Wherein, by marketing platform run node to trade company run node and the whether online state of terminal traffic node into Row updates, and both data can be caused to omit to avoid when there is newly-increased node, and can count money to avoid when node is reduced The waste in source.
Embodiment five:
On the basis of the various embodiments described above, it is as shown in Figure 3 to carry out the process that marketing is launched and result monitors:
Wherein, it before carrying out marketing dispensing and result monitoring, needs to build one first between marketing platform and trade company A complete block catenary system that can run intelligent contract, the marketing data constituted in the embodiment of the present invention obtain system, In the marketing data obtain system mainly include block chain marketing platform operation node, block chain terminal traffic node and area The trade company of block chain runs node.
Specifically, system building and member's adition process are as follows:
Marketing platform builds the block catenary system of complete set, and member includes all operation nodes of marketing platform and owns Terminal traffic node, all member nodes, which can be, disposes a set of block chain terminal for runing intelligent contract, specifically may be used The server in terminal is thought, if the corresponding server of terminal traffic node has increase or offline, marketing platform fortune The presence of respective nodes can timely be updated in block chain by seeking node.
Trade company's platform also builds a set of identical block catenary system, and member includes trade company's operation node, wherein trade company's operation Node is also possible to dispose a set of block chain terminal for running intelligent contract, the server being specifically as follows in terminal, when newly-increased One trade company, marketing platform runs node can timely update the presence of respective nodes in block chain.
After system building, trade company run node can according to pre-set data report condition and marketing index, Data report condition and marketing index are written in intelligent contract, and submits the intelligence contract, after contract comes into force, terminal traffic node It will record the accessed business datum of each trade company and record corresponding log information, when trade company meets data report condition, also It is equivalent to and triggers marketing monitoring condition, the node of marketing platform operation at this time can be received at once from block chain for corresponding trade company The real time traffic data for collecting each terminal traffic node write-in, starts to calculate, obtain according to the marketing index arranged in intelligent contract The marketing of the trade company is taken as a result, and block chain is written.
Trade company's operation node of corresponding trade company obtains the marketing of the trade company as a result, and being confirmed from block chain.However such as There is query in the fruit trade company to marketing result, then the checking request that can be initiated, that is, triggers the marketing knot in intelligent contract Fruit verifying logic, trade company can submit checking request at this time, and the period for wanting inquiry is mainly carried in checking request, with And the marketing index having a question, after terminal traffic node receives checking request, by all and battalion for needing to inquire of corresponding period The relevant detailed log information of pin index is written to block chain, by trade company's operation node according to the log information of subsequent write-in therewith The business datum of preceding write-in compares, and whether the content for judging that marketing platform operation node provides is credible, and whether marketing result Correctly.
It can be seen from the above, obtaining system by the marketing data, it may be implemented to the business datum of each trade company and its be right The marketing result answered is shown, and realizes the transparence of marketing data, so that trade company being capable of the industry according to shown in block chain The marketing result that business data get it is verified, so that each trade company can get accurate marketing data. Separately since triggering marketing monitoring condition can freely be specified by trade company, marketing result can both be monitored in real time, and guarantee battalion The timeliness of data is sold, and can be periodically acquired, is periodically counted convenient for trade company, so as to meet trade company not Same demand.Simultaneously because corresponding marketing index can be arranged in trade company according to self-demand in intelligent contract, and correspondence is different The different calculating logic of marketing setup measures, therefore can guarantee the applicability of marketing result, to promote the user's body of trade company It tests.
Embodiment six:
On the basis of the various embodiments described above, according to another aspect of the invention, the embodiment of the invention also provides one Kind marketing data acquisition methods, as shown in figure 4, the method following steps:
Step S401: the business datum that the terminal traffic node of block chain is accessed for each trade company records corresponding day The first business datum for including in each log information is written in block chain will information.Wherein, wherein the first business number According to including at least: accessing identification information, access time and the identification information of trade company of user.
Step S402: the marketing platform operation node of block chain is directed to each trade company, according to first saved in block chain Business datum obtains the target service data of the trade company, and calculates the target service data, obtains the battalion of the trade company Pin confirms that the trade company to the marketing result of itself as a result, by the marketing result write-in block chain of the trade company.
In embodiments of the present invention, the first business number being accessed each trade company by the terminal traffic node of block chain According to being written in block chain, so the marketing platform operation node of block chain can directly obtain each trade company from block chain Target service data, calculate marketing for corresponding trade company as a result, and the marketing result of the trade company is written in block chain, therefore can The first business datum of each trade company and its corresponding marketing result are shown with realizing, realize the transparent of marketing data Change, so that just whether trade company's first business datum according to shown in block chain determine marketing result that it gets Really, to guarantee that each trade company can get accurate marketing data.
Embodiment seven:
The embodiment of the present invention also provides a kind of marketing data acquisition methods, which comprises
The business datum that the terminal traffic node of block chain is accessed for each trade company records corresponding log information, will In the first business datum write-in block chain for including in each log information, wherein first business datum includes at least: visiting Identification information, access time and the identification information of trade company for asking user make the marketing platform of block chain run node for every A trade company obtains the target service data of the trade company according to the first business datum saved in block chain, and to the target industry Business data are calculated, and are obtained the marketing of the trade company as a result, block chain is written in the marketing result of the trade company, are made the trade company to certainly The marketing result of body is confirmed.
Specifically, the method also includes:
The terminal traffic node obtains the quotient according to the checking request being written in intelligent contract from each log information Family corresponding second business datum of the target marketing index during the period of time, wherein second business datum is at least It include: in the identification information for accessing user, access time, the trade company number of accessed trade company, access mode and the operation of user Hold, and second business datum is written in block chain, the trade company of block chain is made to run node according to the institute in block chain It states the second business datum and the target service data verifies the target marketing index, the checking request is described Trade company runs node and is written in intelligent contract according to the checking request that trade company initiates.
Embodiment eight:
The embodiment of the present invention also provides a kind of marketing data acquisition methods, which comprises
The marketing platform operation node of block chain is directed to each trade company, according to the first business datum saved in block chain, The target service data of the trade company are obtained, and the target service data are calculated, obtain the marketing of the trade company as a result, will Block chain is written in the marketing result of the trade company, wherein first business datum is the terminal traffic node of block chain from the trade company It obtains, and is written in block chain in the corresponding log information of accessed business datum, and first business datum is extremely It less include: identification information, access time and the identification information of accessed trade company for accessing user.
Specifically, the marketing platform operation node is directed to each trade company, according to the first business number saved in block chain According to obtaining the target service data of the trade company, and calculate the target service data, obtain the marketing result of the trade company Include:
For each trade company, when determining that the trade company meets the data report condition in intelligent contract, according in block chain The first business datum saved, obtains the target service data of the trade company, according to the marketing index in intelligent contract, to the mesh Mark business datum is calculated, and obtains that the marketing index is corresponding to market as a result, the wherein data report condition and described Marketing index is that trade company's operation node of block chain is closed according to pre-set data report condition and marketing index write-in intelligence In about, the marketing index includes first kind marketing index and the second class marketing index, and the first kind marketing index is packet Include click volume, clicking rate, the amount of showing, conversion ratio conventional index, second class marketing index is to be arranged according to trade company's demand Special index.
Specifically, the marketing platform operation node is directed to each trade company, determines that the trade company meets the number in intelligent contract Include: according to report condition
If the data report condition in intelligent contract is monitoring cycle, it is directed to each trade company, when the monitoring of the trade company When period arrives, determine that the trade company meets the data report condition in intelligent contract;Or,
If the data report condition in intelligent contract is trigger event, it is directed to each trade company, when trade company satisfaction pair When the trigger event answered, determine that the trade company meets the data report condition in intelligent contract.
Specifically, each trade company operation node and the whether online state letter of terminal traffic node are preserved in block chain Breath, the method also includes:
When marketing platform operation node monitors that trade company's operation node and/or terminal traffic node are online or offline When, it is updated in block chain for the whether online status information of trade company operation node and/or the terminal traffic node.
For systems/devices embodiment, since it is substantially similar to the method embodiment, so the comparison of description is simple Single, the relevent part can refer to the partial explaination of embodiments of method.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more, The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
Although the preferred embodiment of the application has been described, it is created once a person skilled in the art knows basic Property concept, then additional changes and modifications can be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as It selects embodiment and falls into all change and modification of the application range.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to include these modifications and variations.

Claims (12)

1. a kind of marketing data based on block chain obtains system, which is characterized in that the system comprises: the marketing of block chain is flat The terminal traffic node of platform operation node and block chain;
The terminal traffic node, the business datum for being accessed for each trade company record corresponding log information, and will In the first business datum write-in block chain for including in each log information, wherein first business datum includes at least: visiting Ask identification information, access time and the identification information of accessed trade company of user;
The marketing platform runs node, for being directed to each trade company, according to the first business datum saved in block chain, obtains The target service data of the trade company, and the target service data are calculated, the marketing of the trade company is obtained as a result, by the quotient Block chain is written in the marketing result at family, confirms that the trade company to the marketing result of itself.
2. the system as claimed in claim 1, which is characterized in that the system also includes: the trade company of block chain runs node;
The trade company runs node, for being write in intelligent contract according to pre-set data report condition and marketing index Enter the data report condition and the marketing index, Xiang Suoshu terminal traffic node and marketing platform operation node are sent The prompt information for notifying intelligent contract to come into force.
3. system as claimed in claim 2, which is characterized in that the marketing platform runs node, is specifically used for for each Trade company, when determining that the trade company meets the data report condition in intelligent contract, according to the first business number saved in block chain According to obtaining the target service data of the trade company, according to the marketing index in intelligent contract, counted to the target service data It calculates, obtains the corresponding marketing result of the marketing index.
4. system as claimed in claim 3, which is characterized in that the marketing platform runs node, if being specifically used for intelligence Data report condition in contract is monitoring cycle, then is directed to each trade company, and when the monitoring cycle of the trade company arrives, determining should Trade company meets the data report condition in intelligent contract;If the data report condition in intelligent contract is trigger event, needle To each trade company, when the trade company meets corresponding trigger event, determine that the trade company meets tape in the data in intelligent contract Part.
5. system as claimed in claim 2, which is characterized in that
The trade company runs node, is also used to the checking request initiated according to trade company, the verifying is written in intelligent contract and asks It asks, wherein include period and the target marketing index of merchant requests verifying in the checking request;
The terminal traffic node is also used to obtain the trade company from each log information described according to the checking request Corresponding second business datum of the target marketing index in period, and second business datum is written to block chain In, wherein second business datum includes at least: accessing identification information, the access time, the trade company for being accessed trade company of user Number, the operation content of access mode and user;
The trade company runs node, is also used to according to second business datum and the target service data pair in block chain The target marketing index is verified.
6. system as claimed in claim 2, which is characterized in that preserve each trade company's operation node and terminal industry in block chain The whether online status information of business node;
The marketing platform runs node, be also used to when monitor trade company's operation node and/or terminal traffic node it is online or When offline, the status information whether online to trade company operation node in block chain and/or the terminal traffic node is updated.
7. a kind of marketing data acquisition methods, which is characterized in that the described method includes:
The business datum that the terminal traffic node of block chain is accessed for each trade company records corresponding log information, will be each In the first business datum write-in block chain for including in log information, wherein first business datum includes at least: access is used Identification information, access time and the identification information of trade company at family make the marketing platform of block chain run node for each quotient Family obtains the target service data of the trade company according to the first business datum saved in block chain, and to the target service number According to being calculated, obtain the marketing of the trade company as a result, block chain is written in the marketing result of the trade company, make the trade company to itself Marketing result is confirmed.
8. the method for claim 7, which is characterized in that the method also includes:
The terminal traffic node obtains the trade company from each log information and exists according to the checking request being written in intelligent contract Corresponding second business datum of the target marketing index in the period, and second business datum is written to block In chain, wherein second business datum includes at least: accessing identification information, the access time, the quotient for being accessed trade company of user The operation content at family number, access mode and user makes the trade company of block chain run node according to described second in block chain Business datum and the target service data verify the target marketing index, and the checking request is trade company's fortune Battalion's node is written in intelligent contract according to the checking request that trade company initiates.
9. a kind of marketing data acquisition methods, which is characterized in that the described method includes:
The marketing platform operation node of block chain is directed to each trade company, according to the first business datum saved in block chain, obtains The target service data of the trade company, and the target service data are calculated, the marketing of the trade company is obtained as a result, by the quotient Block chain is written in the marketing result at family, wherein the terminal traffic node that first business datum is block chain is interviewed from the trade company It obtains, and is written in block chain in the corresponding log information of the business datum asked, and first business datum is at least wrapped It includes: accessing identification information, access time and the identification information of accessed trade company of user.
10. method as claimed in claim 9, which is characterized in that the marketing platform operation node is directed to each trade company, according to The first business datum saved in block chain obtains the target service data of the trade company, and carries out to the target service data It calculates, the marketing result for obtaining the trade company includes:
It is saved when determining that the trade company meets the data report condition in intelligent contract according in block chain for each trade company The first business datum, the target service data of the trade company are obtained, according to the marketing index in intelligent contract, to the target industry Business data are calculated, and obtain the corresponding marketing of the marketing index as a result, the wherein data report condition and the marketing Index is that trade company's operation node of block chain is written in intelligent contract according to pre-set data report condition and marketing index , the marketing index includes first kind marketing index and the second class marketing index, first kind marketing index be include a little The amount of hitting, clicking rate, the amount of showing, conversion ratio conventional index, second class marketing index is the spy being arranged according to trade company's demand Different index.
11. method as claimed in claim 10, which is characterized in that the marketing platform operation node is directed to each trade company, really Determining the data report condition that the trade company meets in intelligent contract includes:
If the data report condition in intelligent contract is monitoring cycle, it is directed to each trade company, when the monitoring cycle of the trade company When arrival, determine that the trade company meets the data report condition in intelligent contract;Or,
If the data report condition in intelligent contract is trigger event, be directed to each trade company, when the trade company meet it is corresponding When trigger event, determine that the trade company meets the data report condition in intelligent contract.
12. method as claimed in claim 9, which is characterized in that preserve each trade company's operation node and terminal in block chain The whether online status information of service node, the method also includes:
When marketing platform operation node monitors trade company's operation node and/or online or offline terminal traffic node, It is updated in block chain for the whether online status information of trade company operation node and/or the terminal traffic node.
CN201811229070.9A 2018-10-22 2018-10-22 A kind of marketing data acquisition system and method based on block chain Withdrawn CN109409952A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110223013A (en) * 2019-05-23 2019-09-10 南京双路智能科技有限公司 A kind of inventory's replenishing method based on big data fitting
CN110648179A (en) * 2019-09-25 2020-01-03 支付宝(杭州)信息技术有限公司 Information processing method, device and equipment based on block chain
CN111310941A (en) * 2020-01-17 2020-06-19 江苏荣泽信息科技股份有限公司 Shop marketing system based on block chain
CN112019486A (en) * 2019-05-31 2020-12-01 中国移动通信集团浙江有限公司 Data association method and device based on block chain and computing equipment
CN112801786A (en) * 2021-01-18 2021-05-14 中国工商银行股份有限公司 Block chain system and method for joint operation based on same
CN112835957A (en) * 2021-02-01 2021-05-25 深圳市元智汇科技有限公司 Data quality monitoring method and system for data middling station based on block chain technology

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110223013A (en) * 2019-05-23 2019-09-10 南京双路智能科技有限公司 A kind of inventory's replenishing method based on big data fitting
CN112019486A (en) * 2019-05-31 2020-12-01 中国移动通信集团浙江有限公司 Data association method and device based on block chain and computing equipment
CN112019486B (en) * 2019-05-31 2022-09-16 中国移动通信集团浙江有限公司 Data association method and device based on block chain and computing equipment
CN110648179A (en) * 2019-09-25 2020-01-03 支付宝(杭州)信息技术有限公司 Information processing method, device and equipment based on block chain
CN110648179B (en) * 2019-09-25 2023-09-26 支付宝(杭州)信息技术有限公司 Information processing method, device and equipment based on block chain
CN111310941A (en) * 2020-01-17 2020-06-19 江苏荣泽信息科技股份有限公司 Shop marketing system based on block chain
CN111310941B (en) * 2020-01-17 2022-05-24 江苏荣泽信息科技股份有限公司 Shop marketing system based on block chain
CN112801786A (en) * 2021-01-18 2021-05-14 中国工商银行股份有限公司 Block chain system and method for joint operation based on same
CN112835957A (en) * 2021-02-01 2021-05-25 深圳市元智汇科技有限公司 Data quality monitoring method and system for data middling station based on block chain technology
CN112835957B (en) * 2021-02-01 2023-08-29 深圳市元智汇科技有限公司 Data quality monitoring method and system for data center station based on block chain technology

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