CN107465718A - Across the ID recognition methods of application and device, storage medium, terminal - Google Patents
Across the ID recognition methods of application and device, storage medium, terminal Download PDFInfo
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- CN107465718A CN107465718A CN201710470171.4A CN201710470171A CN107465718A CN 107465718 A CN107465718 A CN 107465718A CN 201710470171 A CN201710470171 A CN 201710470171A CN 107465718 A CN107465718 A CN 107465718A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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Abstract
It is a kind of to include across the ID recognition methods of application and device, storage medium, terminal, methods described：The click information of the first application program transmission is received, the first application program is installed on terminal, and click information is produced based on clicking operation, and click information includes the click time of the clicking operation and the displaying associated with the displaying information that clicking operation is pointed to is asked；Ask to determine the ID and click feature information of terminal based on displaying；The user for receiving the transmission of the second application program browses information, wherein, user is browsed information and produced based on browse operation, and user, which browses information, to be included the browsing time of the browse operation and browse characteristic information；When the click feature information and when browsing characteristic information and matching, and when the interval clicked between time and browsing time is less than predetermined threshold value, terminal completion that the browse operation is identified as being identified by the ID.The ID that can be effectively got through under different application environment by the solution of the present invention.
Description
Technical field
The present invention relates to internet data field, more particularly to a kind of across the ID recognition methods of application and device, storage
Medium, terminal.
Background technology
With becoming increasingly popular for smart machine (for example, the mobile device such as mobile phone, IPAD), increasing people gets used to leading to
Smart machine is crossed to browse internet, the information that information publisher also gradually focuses on sight on smart machine is shown.
Existing information publisher can be based on party in request's platform (Demand-Side Platform, abbreviation DSP), with reality
When bid (Real-time Bidding, abbreviation RTB) mode in the displaying of smart machine enterprising row information.
But when user is in an application program (application, abbreviation APP, alternatively referred to as apply) for smart machine
The information that interior click information publisher is launched by DSP, and land to another associated with described information publisher and answer
After program, based on prior art, DSP will be unable to continue the follow-up behavior for tracking user.For example, user is clicked in wechat
The link of one displaying information, and jump to the net of the information publisher that the displaying information is provided on a web browser with described link
Stand, based on prior art, DSP None- identifieds, which go out under wechat environment and browser environment, accesses the link for showing information
It is same user, this results in single clicing on behavior and may being split into multiple statistical results for same user, is unfavorable for
DSP determines the success rate that information is launched.
The content of the invention
Present invention solves the technical problem that it is the ID how got through under different application environment, more accurately to determine to believe
Cease the success rate launched.
In order to solve the above technical problems, the embodiment of the present invention provides a kind of ID recognition methods across application, including：Receive the
The click information that one application program is sent, first application program are installed on terminal, and the click information is based on clicking operation
Produce, the displaying information phase that the click information includes the click time of the clicking operation and pointed to the clicking operation
The displaying request of association；The ID and click feature information of the terminal are determined based on the displaying request；Receive the second application
The user that program is sent browses information, wherein, the user is browsed information and produced based on browse operation, and the user browses information
Browsing time including the browse operation and browse characteristic information；When the click feature information and browse characteristic information phase
Matching, and when the interval clicked between time and browsing time is less than predetermined threshold value, the browse operation is identified as
The terminal identified by the ID is completed.
Optionally, the click feature information includes the displaying that the IP address of the terminal and the clicking operation are pointed to
The URL of information；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and the browse operation
The URL of the displaying information of sensing；The click feature information and browse characteristic information and match and refer to：When the browse operation refers to
To the URL of displaying information that are pointed to the clicking operation of URL of displaying information match, and the IP address of the terminal
When the IP address of terminal with performing the browse operation matches, determine the click feature information and browse characteristic information phase
Matching.
Optionally, the click feature information also includes the browser mark associated with the terminal；It is described to browse spy
Reference breath also includes the browser associated with the terminal for performing the browse operation and identified；The click feature information and browse
Characteristic information, which matches, to be referred to：When the displaying that the URL for the displaying information that the browse operation is pointed to points to the clicking operation
The URL of information matches, and the IP address of terminal of the IP address of the terminal with performing the browse operation matches, and
And the browser mark associated with the terminal and the browser associated with performing the terminal of the browse operation identify phase
During matching, determine the click feature information and browse characteristic information and match.
Optionally, it is when user is visited in second application program based on the browse operation that the user, which browses information,
When asking displaying information providing end, caused by the displaying information providing end triggering, the displaying information is carried by the displaying information
There is provided for end.
Optionally, the displaying request is at least with any one of following data to prestore or appointing multinomial associated：It is described
The ID of terminal；The IP address of the terminal；The URL of the displaying information；Information for locating display information providing end.
Optionally, the displaying request once shows broadcast for unique mark, and the data to prestore are using described
What the contextual information of displaying broadcast was established and associated with the displaying request, the displaying information is in response to wide in the displaying
Broadcast and launch.
The embodiment of the present invention also provides a kind of ID identification devices across application, including：First receiving module, for receiving the
The click information that one application program is sent, first application program are installed on terminal, and the click information is based on clicking operation
Produce, the displaying information phase that the click information includes the click time of the clicking operation and pointed to the clicking operation
The displaying request of association；Determining module, for determining the ID and click feature information of the terminal based on the displaying request；
Second receiving module, information is browsed for receiving the user that the second application program is sent, wherein, the user browses information and is based on
Browse operation is produced, and the user, which browses information, to be included the browsing time of the browse operation and browse characteristic information；Identification
Module, when the click feature information and browse characteristic information and match, and between the click time and browsing time
When interval is less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is completed.
Optionally, the click feature information includes the displaying that the IP address of the terminal and the clicking operation are pointed to
The URL of information；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and the browse operation
The URL of the displaying information of sensing；The click feature information and browse characteristic information and match and refer to：When the browse operation refers to
To the URL of displaying information that are pointed to the clicking operation of URL of displaying information match, and the IP address of the terminal
When the IP address of terminal with performing the browse operation matches, determine the click feature information and browse characteristic information phase
Matching.
Optionally, the click feature information also includes the browser mark associated with the terminal；It is described to browse spy
Reference breath also includes the browser associated with the terminal for performing the browse operation and identified；The click feature information and browse
Characteristic information, which matches, to be referred to：When the displaying that the URL for the displaying information that the browse operation is pointed to points to the clicking operation
The URL of information matches, and the IP address of terminal of the IP address of the terminal with performing the browse operation matches, and
And the browser mark associated with the terminal and the browser associated with performing the terminal of the browse operation identify phase
During matching, determine the click feature information and browse characteristic information and match.
Optionally, it is when user is visited in second application program based on the browse operation that the user, which browses information,
When asking displaying information providing end, caused by the displaying information providing end triggering, the displaying information is carried by the displaying information
There is provided for end.
Optionally, the displaying request is at least with any one of following data to prestore or appointing multinomial associated：It is described
The ID of terminal；The IP address of the terminal；The URL of the displaying information；Information for locating display information providing end.
Optionally, the displaying request once shows broadcast for unique mark, and the data to prestore are using described
What the contextual information of displaying broadcast was established and associated with the displaying request, the displaying information is in response to wide in the displaying
Broadcast and launch.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with computer instruction, the computer instruction fortune
The step of above method is performed during row.
The embodiment of the present invention also provides a kind of terminal, including memory and processor, and being stored with the memory can
The computer instruction run on the processor, the processor perform the step of the above method when running the computer instruction
Suddenly.
Compared with prior art, the technical scheme of the embodiment of the present invention has the advantages that：
The click information of the first application program transmission is received, first application program is installed on terminal, described to click on letter
Breath is produced based on clicking operation, and the click information includes the click time of the clicking operation and referred to the clicking operation
To the associated displaying of displaying information ask；The ID and click feature letter of the terminal are determined based on the displaying request
Breath；The user for receiving the transmission of the second application program browses information, wherein, the user is browsed information and produced based on browse operation,
The user, which browses information, to be included the browsing time of the browse operation and browses characteristic information；When the click feature information
Match with characteristic information is browsed, and when the interval clicked between time and browsing time is less than predetermined threshold value, by institute
The terminal that browse operation is identified as being identified by the ID is stated to complete.Than it is existing can not be across the clicking operation of application tracking user
Technical scheme, the click information and second that the technical scheme of the embodiment of the present invention sends first application program applies journey
The user browser that sequence is sent is matched, and identifies whether the browse operation is identified by the ID according to matching result
Terminal is completed, so as to get through the ID under different application environment.Further, from detecting user in the first application program
Click on displaying information to start, to the displaying information landing of click to the second application program, for user's progress browse operation, this is complete
Journey is had suffered, overall monitor can be carried out to this complete procedure using the technical scheme of the embodiment of the present invention, effectively compensate for existing
Have technology can not all-the-way tracking technological deficiency, be advantageous to more accurately to determine the success rate that information is launched.
Further, the click feature information includes the displaying that the IP address of the terminal and the clicking operation are pointed to
The URL of information；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and the browse operation
The URL of the displaying information of sensing.It will be appreciated by those skilled in the art that by above- mentioned information, the point can be fast and accurately determined
Hit characteristic information and browse whether characteristic information matches, so as to more precisely realize the ID identifying schemes across application.
Brief description of the drawings
Fig. 1 is a kind of flow chart of ID recognition methods across application of first embodiment of the invention；
Fig. 2 is the logical schematic using a kind of typical application scenarios of first embodiment of the invention；
Fig. 3 is a kind of structural representation of ID identification devices across application of second embodiment of the invention.
Embodiment
It will be appreciated by those skilled in the art that as background technology is sayed, prior art still is limited in single application program
The click behavior of user is detected in the environment of (application, abbreviation APP, hereinafter referred to as apply), and is gone according to described click on
For the dispensing success rate (success rate alternatively referred to as launched) of statistics displaying information.
But when the displaying information that the user clicks on is with URL (Uniform Resource
Locator, abbreviation URL) display (for example, mobile Feeds information), and can jump to another application after clicking on the URL
The landing page corresponding to the URL, i.e., after user clicks the URL in an application program, Bu Hui are opened in program
Displaying content corresponding to the URL is shown in current application program, but can automatic jump in another application program and beat
Webpage corresponding to the URL is opened to show the displaying content to user.
Based on prior art, the click behavior of user can only be detected under the environment of two applications each, it is above-mentioned when occurring
During situation, click of the party in request's platform (Demand-Side Platform, abbreviation DSP) by user in first application program
Behavior and the navigation patterns in second application program count respectively to be launched for successful information twice, will certainly so be gone out
Now repeat the situation of statistics.For example, part mobile media (i.e. showing resource provider) is to improve Consumer's Experience, in user's point
Standard browser can't be opened after hitting displaying information, but a web browser (Web is directly opened inside App
View) to open the landing page of information publisher；In another example due to risk control, the click for mobile Feeds information is jumped
Journey is turned over, by the whole examination ＆ verification controls of App, DSP side can't be allowed to be participated in, DSP can only receive click detection and (be used to inform
User clicks a displaying information of its dispensing, but can not know any identity information of user).
Present inventor the analysis found that above mentioned problem is due to that prior art can not get through different application ring
ID under border, it more can not effectively identify that user accesses phase under the environment (can be referred to as application environment) of different application
It is likely to be and is mutually related with the event (or behavior) for showing information.
In order to solve this technical problem, the technical scheme of the embodiment of the present invention receives the click that the first application program is sent
Information, first application program are installed on terminal, and the click information is produced based on clicking operation, and the click information includes
The clicking operation clicks on time and the displaying associated with the displaying information that the clicking operation is pointed to request；Based on institute
State ID and click feature information that displaying request determines the terminal；The user for receiving the transmission of the second application program browses letter
Breath, wherein, the user is browsed information and produced based on browse operation, and the user, which browses information, includes the clear of the browse operation
Look at and the time and browse characteristic information；When the click feature information and browse characteristic information and match, and during the click
Between interval between browsing time when being less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is complete
Into.
It will be appreciated by those skilled in the art that the click that the technical scheme of the embodiment of the present invention sends first application program
The user browser that information and the second application program are sent is matched, and whether identifies the browse operation according to matching result
Terminal to be identified by the ID is completed, so as to get through the ID under different application environment.Further, from detecting user
Displaying information is clicked in the first application program to start, and is entered to the displaying information landing of click to the second application program for user
This complete procedure of row browse operation, this complete procedure can be supervised comprehensively using the technical scheme of the embodiment of the present invention
Control, effectively compensate for prior art can not all-the-way tracking technological deficiency, be advantageous to more accurately to determine the success that information is launched
Rate.
Further, the click feature information includes the displaying that the IP address of the terminal and the clicking operation are pointed to
The URL of information；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and the browse operation
The URL of the displaying information of sensing.It will be appreciated by those skilled in the art that by above- mentioned information, the point can be fast and accurately determined
Hit characteristic information and browse whether characteristic information matches, so as to more precisely realize the ID identifying schemes across application.
It is understandable to enable above-mentioned purpose, feature and the beneficial effect of the present invention to become apparent, below in conjunction with the accompanying drawings to this
The specific embodiment of invention is described in detail.
Fig. 1 is a kind of flow chart of ID recognition methods across application of first embodiment of the invention.Wherein, it is described across application
It can be the information association between two application programs；Described two application programs may be mounted in same terminal, or
It can also be arranged on the different terminals for sharing identical ID (identification, abbreviation ID)；The ID is used for unique mark
The terminal, for example, for the terminal using ios systems, the ID can be the advertisement indications of the terminal
(identifier For Identifier, abbreviation IDFA)；For the terminal using Android system, the ID can be institute
The International Mobile Equipment Identity code (International Mobile Equipment Identity, abbreviation IMEI) of terminal is stated,
Those skilled in the art can also dissolve more embodiments according to change is actually needed, and will not be described here.
Specifically, in the present embodiment, the ID recognition methods across application can be implemented in accordance with the following steps：
Step S101, the click information that the first application program is sent is received, first application program is installed on terminal, institute
Click information is stated to produce based on clicking operation, the click time of the click information including the clicking operation and with the point
Hit the displaying request that the displaying information that operation is pointed to is associated.
Step S102, the ID and click feature information of the terminal are determined based on the displaying request.
Step S103, receive the user that the second application program is sent and browse information, wherein, the user browses information and is based on
Browse operation is produced, and the user, which browses information, to be included the browsing time of the browse operation and browse characteristic information.
Step S104, when the click feature information and browse characteristic information and match, and click time and clear
The interval between the time is look at when being less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is completed.
Further, the displaying request is at least with any one of following data to prestore or appointing multinomial associated：Institute
State the ID of terminal；The Internet protocol address (Internet Protocol Address, abbreviation IP address) of the terminal；Institute
State the URL of the displaying information of clicking operation sensing；Information for locating display information providing end.Preferably, the displaying please
Ask and once show broadcast for unique mark, the data to prestore are established simultaneously using the contextual information of the displaying broadcast
Associated with the displaying request, the displaying information is in response to what is launched in the displaying broadcast.Those skilled in the art
Understanding, the data to prestore can be used for recording the end message that this displaying asks to launch, and with providing this
The information that the information publisher of secondary (i.e. request is launched) displaying information for participating in bidding is associated (is used to position the displaying
The information of information providing end).
For example, first application program is by showing whether broadcast polling DSP is needed in first application program
On the showing resource of offer during impression information, the ID of the terminal, the IP of the terminal can be provided in the displaying broadcast
The information such as location, when the DSP determines that participating in this bids, displaying request, the exhibition can be sent to first application program
Show that request is used to ask to launch a displaying information on the showing resource, the displaying information can be in the form of URL
Existing, its content pointed to can be advertisement, news, notice etc..Meanwhile the DSP can be on background server by described in
Displaying request and the ID of the terminal, the IP address of the terminal, the URL of the displaying information and for locating display information
The information at offer end is associated to be stored, for future use.Wherein, the displaying information providing end can be to provide the exhibition
Show the information publisher of information.
Preferably, the data to prestore can be stored in the form of dictionary table.For example, the dictionary table can be
Key-value pair, wherein, the displaying request can be key, the ID of the terminal；The IP address of the terminal；The displaying information
URL；The information for locating display information providing end may each be the value corresponding with the key.
Further, it is when user is based on the browse operation in second application program that the user, which browses information,
When accessing displaying information providing end, caused by the displaying information providing end triggering, the displaying information is by the displaying information
End is provided to provide.For example, second application program can be browser, it is accordingly, described in second application program
It can access institute based on the browse operation on the browser to access displaying information providing end based on the browse operation
Stating the website of displaying information providing end, (or the specific webpage on the website, the specific webpage show information phase with described
Association).
Further, the click feature information can be used for the identification information that description performs the terminal of clicking operation, with
And the identification information of the displaying information of clicking operation sensing.
Further, the characteristic information that browses can be used for the identification information that description performs the terminal of browse operation, with
And the identification information of the displaying information of browse operation sensing.
Preferably, the identification information of the terminal can include the IP address of the terminal；The mark of the displaying information
Information can include the URL of the displaying information.
In a preference, the click feature information includes the IP address of the terminal and the clicking operation refers to
To displaying information URL；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and described
The URL for the displaying information that browse operation is pointed to.
In a typical application scenarios, with reference to figure 2, the first application program 21 can perform action s1, to pass through pin
Seller's platform 22 (Sell-side Platform, abbreviation SSP) attracts potential information publisher (alternatively referred to as to show that information carries
For end) come to launch into row information；The SSP22 execution acts s2, with by showing whether broadcast polling DSP23 needs to participate in
Impression information on the showing resource for bidding to provide in first application program 21；The DSP23 broadcasts according to the displaying
Contextual information obtain the ID and IP address of the terminal for installing first application program 21, and sent to the SSP22
After displaying request, the displaying that the displaying request is bidded with the ID of the terminal, the IP address of the terminal, this participation is believed
The URL of breath and associated for positioning the information of the displaying information providing end store.Preferably, the number to prestore
According to that can be stored on the background server of the DSP, other can also be stored in and stored with the third party that the DSP communicates
In equipment, those skilled in the art can dissolve more embodiments according to change is actually needed, and will not be described here.
Further, as the execution of user 25 action s3, to click on the displaying information in first application program 21
When, the execution of the first application program 21 acts s4, with to this clicking operation of DSP23 report of user 25, wherein, institute
It is associated to state the displaying information that the click information that the first application program 21 reports includes with user 25 this clicking operation is pointed to
Displaying request；The DSP23 is associated with the displaying request according to being searched in the displaying request in the rear platform server
The data to prestore, to determine the ID of the terminal associated with reporting the first application program of this click information, and described
The URL of the IP address of terminal and the displaying information.
Further, the DSP can insert code in second application program 24 in advance, when detecting described
When two application programs 24 are accessing the website of the displaying information providing end, then automatic execution action s6, with to the DSP23
Send the user and browse information.Wherein, the user browses information and is used including user's (not shown) to enter
The end message (for example, performing the IP address of the terminal of the browse operation) of row browse operation, in addition to the user is
The URL (URL for the displaying information that i.e. described browse operation is pointed to) of the website (or webpage) browsed.It is pointed out that due to
It now can not also determine that the browse operation is triggered by the user 25, it is possible to first assume second application program
24 are installed on different terminals from first application program 21.
Further, the DSP23 also record receive it is described displaying request time (can correspond to user click on institute
State the click time of displaying information)；And receive the user and browse time of information and (can correspond to user triggering
The browsing time of the browse operation).
Further, the DSP23 compares the click feature information with characteristic information is browsed, during by the click
Between compared with the browsing time, when the displaying of URL and the clicking operation sensing for the displaying information that the browse operation is pointed to
The URL of information matches, and the IP address of terminal of the IP address of the terminal with performing the browse operation matches, and institute
When stating the interval clicked between time and browsing time and being less than predetermined threshold value, the DSP23 can identify the browse operation
Terminal to be identified by the ID is completed.I.e. described first application program 21 can be installed on same end with the second application program 24
End, and the displaying behavior for the displaying information that the browse operation is pointed to are due to the user 25 in first application program
Performed on 21 action s3 caused by.
It will be appreciated by those skilled in the art that when the user 25 clicks the displaying letter in first application program 21
After ceasing (respective action s3), actually two events are triggered simultaneously.Wherein, first event (click event can also be turned into)
Can be that first application program 21 performs the action s4 to report the click information to the DSP23；Second thing
Part (can also turn into browsing event) can be that first application program 21 (or is provided with first application program 21
Terminal) execution action s5, to jump to second application program 24 from first application program 21, and should described second
With the webpage of the URL that the displaying information is accessed in the program 24 displaying information providing ends pointed to, when passing through described second
When the display of application program 24 accesses the webpage of the displaying information providing end, the displaying information providing end should by described second
The action s6 is performed with program 24, to report the user to browse information to the DSP23.
If being based on prior art, first application program 21 reports can not provide in the click information of the DSP23
The information such as the ID of the terminal so that the DSP23 can not will click on event and browsing event associates, also with regard to None- identified
The browsing event and click event are that the terminal identified by the ID performs.
And the technical scheme of the present embodiment is used, this clicking operation of user 25 can be determined by the data to prestore
The ID of the terminal of sensing, so that click event of the user 25 in first application program 21 described second with applying
Browsing event in program 24 associates, and solves the problems, such as repetition statistics, the ID effectively got through under different application environment, has
Beneficial to the success rate for more accurately determining information dispensing.
Further, the predetermined threshold value can be set by the DSP.For example, the predetermined threshold value can be 1 second, this
Art personnel can also dissolve more embodiments according to change is actually needed, and will not be described here.
In actual applications, the DSP can store all displayings responded in preset time period and broadcast each auto correlation
Displaying request, and with the associated data to prestore of the displaying request, and the DSP is also in all associated exhibitions
Show and insert generation on the website of information providing end (for example, the displaying information providing end in need by the DSP impression informations)
Code；When the user for receiving any displaying information providing end transmission browses information, carried out with the click information that historical reception arrives
Matching, if from the historical reception to click information in find and carried with the displaying information for browsing information by the transmission user
The displaying being associated for the displaying information that end provides is asked, then is compared the click time of click information record and received described
Whether the interval between the browsing time that user browses information is less than the predetermined threshold value, when the interval is less than the default threshold
During value, judge the click information and browse whether information matches, if both match, can determine that the user browses letter
It is associated with the click event that the click information is pointed to cease the browsing event pointed to, will also be used to perform the browsing event
Browse operation be identified as what is completed by the terminal that the ID for performing the click event is identified.
In a change case of the present embodiment, the click feature information can also include associated with the terminal
Browser identifies (User Agent, abbreviation UA)；The characteristic information that browses can also be included with performing the browse operation
The associated browser mark of terminal.It will be appreciated by those skilled in the art that the parameter that the DSP can be included by setting the UA
Quantity, and the concrete numerical value of parameters, the technical scheme to improve using the embodiment of the present invention identified across application ID
Accuracy rate.
In a typical application scenarios of this change case, when the browse operation point to displaying information URL and
The URL for the displaying information that the clicking operation is pointed to matches, and the IP address of the terminal is with performing the browse operation
The IP address of terminal match, and the browser associated with terminal mark and the end with performing the browse operation
When the associated browser mark in end matches, determine the click feature information and browse characteristic information to match.
Fig. 3 is a kind of structural representation of ID identification devices across application of second embodiment of the invention.Art technology
Personnel understand that ID identification devices 3 described in the present embodiment are used to implement the method skill described in above-mentioned Fig. 1 and embodiment illustrated in fig. 2
Art scheme.Specifically, in the present embodiment, the ID identification devices 3 include the first receiving module 31, for receiving the first application
The click information that program is sent, first application program are installed on terminal, and the click information is produced based on clicking operation, institute
State click information include the clicking operation click on the time and with the clicking operation point to displaying information it is associated
Displaying request；Determining module 32, for determining the ID and click feature information of the terminal based on the displaying request；Second
Receiving module 33, information is browsed for receiving the user that the second application program is sent, wherein, the user browses information based on clear
Operation of looking at is produced, and the user, which browses information, to be included the browsing time of the browse operation and browse characteristic information；Identify mould
Block 34, when the click feature information and browse characteristic information and match, and between the click time and browsing time
When interval is less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is completed.
Further, the click feature information includes the exhibition that the IP address of the terminal and the clicking operation are pointed to
Show the URL of information；The characteristic information that browses includes performing the IP address of the terminal of the browse operation and described browses behaviour
Make the URL of displaying information pointed to.
In a preference, the click feature information and browse characteristic information and match and refer to：Behaviour is browsed when described
The URL for the displaying information that the URL for the displaying information for making to point to points to the clicking operation matches, and the IP of the terminal
When the IP address of terminal of the address with performing the browse operation matches, determine the click feature information and browse feature letter
Manner of breathing matches.
Further, the click feature information also includes the browser mark associated with the terminal；It is described to browse
Characteristic information also includes the browser associated with the terminal for performing the browse operation and identified.
In a change case, the click feature information and browse characteristic information and match and refer to：Behaviour is browsed when described
The URL for the displaying information that the URL for the displaying information for making to point to points to the clicking operation matches, and the IP of the terminal
Address and perform the IP address of terminal of the browse operation and match, and the browser associated with the terminal identify and
When the browser mark associated with the terminal of the execution browse operation matches, determine the click feature information and browse
Characteristic information matches.
Further, it is when user is based on the browse operation in second application program that the user, which browses information,
When accessing displaying information providing end, caused by the displaying information providing end triggering, the displaying information is by the displaying information
End is provided to provide.
Further, the displaying request is at least with any one of following data to prestore or appointing multinomial associated：Institute
State the ID of terminal；The IP address of the terminal；The URL of the displaying information；Information for locating display information providing end.
Preferably, the displaying request once shows broadcast for unique mark, and the data to prestore are using described
What the contextual information of displaying broadcast was established and associated with the displaying request, the displaying information is in response to wide in the displaying
Broadcast and launch.
It is pointed out that the modules that ID identification devices 3 described in the present embodiment include can be independently operation,
And the method and technology scheme in above-mentioned Fig. 1 and Fig. 2 is performed by the interaction between modules；Or in actual applications, this
One or more modules that ID identification devices 3 described in embodiment include, which can also be, to be integrated, and is held as with an entirety
Method and technology scheme in the above-mentioned Fig. 1 and Fig. 2 of row.
More contents of operation principle, working method on the ID identification devices 3, are referred in Fig. 1 and Fig. 2
Associated description, repeat no more here.
Further, the embodiment of the invention also discloses a kind of storage medium, computer instruction, the meter are stored thereon with
The method and technology scheme described in above-mentioned Fig. 1 and embodiment illustrated in fig. 2 is performed during calculation machine instruction operation.Preferably, the storage
Medium can include computer-readable recording medium.The storage medium can include ROM, RAM, disk or CD etc..
Further, the embodiment of the invention also discloses a kind of terminal, including memory and processor, on the memory
The computer instruction that can be run on the processor is stored with, the processor performs when running the computer instruction
State the method and technology scheme described in Fig. 1 and embodiment illustrated in fig. 2.
Although present disclosure is as above, the present invention is not limited to this.Any those skilled in the art, this is not being departed from
In the spirit and scope of invention, it can make various changes or modifications, therefore protection scope of the present invention should be with claim institute
The scope of restriction is defined.
Claims (14)
- A kind of 1. ID recognition methods across application, it is characterised in that including：The click information of the first application program transmission is received, first application program is installed on terminal, the click information base In clicking operation produce, the click information include the clicking operation click on the time and with the clicking operation point to Show the associated displaying request of information；The ID and click feature information of the terminal are determined based on the displaying request；The user for receiving the transmission of the second application program browses information, wherein, the user is browsed information and produced based on browse operation, The user, which browses information, to be included the browsing time of the browse operation and browses characteristic information；When the click feature information and browse characteristic information and match, and between the click time and browsing time between When less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is completed.
- 2. ID recognition methods according to claim 1, it is characterised in that the click feature information includes the terminal The URL for the displaying information that IP address and the clicking operation are pointed to；The characteristic information that browses includes browsing behaviour described in execution The URL for the displaying information that the IP address of the terminal of work and the browse operation are pointed to；The click feature information and browse spy Sign information match refers to：When the URL of displaying information that the URL for the displaying information that the browse operation is pointed to points to the clicking operation matches, And when the IP address of terminal of the IP address of the terminal with performing the browse operation matches, determine the click feature Information and browse characteristic information and match.
- 3. ID recognition methods according to claim 2, it is characterised in that the click feature information also includes and the end The associated browser mark in end；It is described browse characteristic information also include it is associated with the terminal for performing the browse operation clear Device of looking at identifies；The click feature information and browse characteristic information and match and refer to：When the URL of displaying information that the URL for the displaying information that the browse operation is pointed to points to the clicking operation matches, And the IP address of terminal of the IP address of the terminal with performing the browse operation matches, and related to the terminal When the browser mark of connection and the browser mark associated with performing the terminal of the browse operation match, the point is determined Hit characteristic information and browse characteristic information and match.
- 4. ID recognition methods according to claim 1, it is characterised in that it is when user is described that the user, which browses information, When accessing displaying information providing end based on the browse operation in the second application program, the displaying information providing end triggering produces , the displaying information is provided by the displaying information providing end.
- 5. the ID recognition methods according to any one of Claims 1-4, it is characterised in that it is described displaying request at least with Under any one of the data that prestore or appoint multinomial associated：The ID of the terminal；The IP address of the terminal；The URL of the displaying information；Information for locating display information providing end.
- 6. ID recognition methods according to claim 5, it is characterised in that the displaying request is once opened up for unique mark Show broadcast, the data to prestore are to establish using the contextual information of the displaying broadcast and associated with the displaying request , the displaying information is in response to what is launched in the displaying broadcast.
- A kind of 7. ID identification devices across application, it is characterised in that including：First receiving module, the click information sent for receiving the first application program, first application program are installed on end End, the click information are based on clicking operation and produced, the click time of the click information including the clicking operation and with The displaying request that the displaying information that the clicking operation is pointed to is associated；Determining module, for determining the ID and click feature information of the terminal based on the displaying request；Second receiving module, information is browsed for receiving the user that the second application program is sent, wherein, the user browses information Produced based on browse operation, the user, which browses information, to be included the browsing time of the browse operation and browse characteristic information；Identification module, when the click feature information and browse characteristic information and match, and click time and when browsing Between between interval when being less than predetermined threshold value, the terminal that the browse operation is identified as being identified by the ID is completed.
- 8. ID identification devices according to claim 7, it is characterised in that the click feature information includes the terminal The URL for the displaying information that IP address and the clicking operation are pointed to；The characteristic information that browses includes browsing behaviour described in execution The URL for the displaying information that the IP address of the terminal of work and the browse operation are pointed to；The click feature information and browse spy Sign information match refers to：When the URL of displaying information that the URL for the displaying information that the browse operation is pointed to points to the clicking operation matches, And when the IP address of terminal of the IP address of the terminal with performing the browse operation matches, determine the click feature Information and browse characteristic information and match.
- 9. ID identification devices according to claim 8, it is characterised in that the click feature information also includes and the end The associated browser mark in end；It is described browse characteristic information also include it is associated with the terminal for performing the browse operation clear Device of looking at identifies；The click feature information and browse characteristic information and match and refer to：When the URL of displaying information that the URL for the displaying information that the browse operation is pointed to points to the clicking operation matches, And the IP address of terminal of the IP address of the terminal with performing the browse operation matches, and related to the terminal When the browser mark of connection and the browser mark associated with performing the terminal of the browse operation match, the point is determined Hit characteristic information and browse characteristic information and match.
- 10. ID identification devices according to claim 7, it is characterised in that it is when user is in institute that the user, which browses information, When stating in the second application program based on browse operation access displaying information providing end, the displaying information providing end triggering production Raw, the displaying information is provided by the displaying information providing end.
- 11. the ID identification devices according to any one of claim 7 to 10, it is characterised in that it is described displaying request at least with Any one of data to prestore below are appointed multinomial associated：The ID of the terminal；The IP address of the terminal；The URL of the displaying information；Information for locating display information providing end.
- 12. ID identification devices according to claim 11, it is characterised in that the displaying request is used for unique mark once Displaying broadcast, the data to prestore are to be established using the contextual information of the displaying broadcast and associated with the displaying request , the displaying information is in response to what is launched in the displaying broadcast.
- 13. a kind of storage medium, is stored thereon with computer instruction, it is characterised in that is performed during the computer instruction operation The step of any one of claim 1 to 6 methods described.
- 14. a kind of terminal, including memory and processor, it is stored with what can be run on the processor on the memory Computer instruction, it is characterised in that any one of perform claim requirement 1 to 6 institute when the processor runs the computer instruction The step of stating method.
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| CN201710470171.4A CN107465718B (en) | 2017-06-20 | 2017-06-20 | Cross-application ID identification method and device, storage medium and terminal |
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