CN108182091A - The method and device manipulated in SDK to user behavior - Google Patents
The method and device manipulated in SDK to user behavior Download PDFInfo
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Abstract
The present invention provides the method and device manipulated in the SDK being embedded in application program to user behavior, this method includes：It detects the trigger action that advertisement is obtained in application program, corresponding application market is called, and obtain the download page of the advertisement in application market by scheduled SDK calling interfaces；Interface is monitored by scheduled SDK, monitors and records user by downloading operation behavior of the page to advertisement；When detecting the trigger action that application program is returned in application market, application program is back to by scheduled application market calling interface.Pass through the present invention, interface is monitored by scheduled SDK, it monitors and records user by downloading operation behavior of the page to advertisement, various operations of the user to advertisement can be listened to, including downloading, installing and installing the operations such as opening, therefore accurate advertisement delivery effect data can be provided for advertisement dispensing side.
Description
Technical field
The present invention relates to field of computer technology, specifically, the present invention relates to a kind of in the SDK of application program insertion
The method manipulated to user behavior and the device manipulated in a kind of SDK being embedded in application program to user behavior.
Background technology
With the rise of internet, the web advertisement becomes major portal website, search engine, social networks and each terminal
The main profit mode of communication apparatus application program.The market of Internet advertising at present increases with surprising rapidity, interconnection
The effectiveness that net advertisement plays increasingly seems important.Since the displaying position of advertisement is limited, different advertisement show position
Value it is also different, advertisement dispensing side and the side of showing all it is expected to obtain operation data of the user to launching advertisement, are launched for advertisement
Side and the side of showing provide strong reliable reference frame and decision information.
In the prior art, the media such as advertising pictures, the word that user can be shown by clicking advertisement dispensing side jump to extensively
Accuse the scheduled page in dispensing side come obtain corresponding application program or by click the advertisement page launched advertisement dispensing side or
The forms such as the advertisement windows of pop-up jump to the scheduled page in advertisement dispensing side to obtain corresponding application program, if user also needs
When returning to the displayed page where the dispensing advertisement of the advertisement side of dispensinging, user needs to perform more operating procedure to return to displaying page
Face reduces the usage experience of user；Meanwhile advertisement dispensing side can only get the click behavior of user, can not get use
Family to advertisement others operation behavior, so as to can not further for raising advertisement delivery effect provide good data reference according to
According to.
Invention content
To overcome above-mentioned technical problem or solving above-mentioned technical problem at least partly, spy proposes following technical scheme：
The embodiment of the present invention proposes the side manipulated in a kind of SDK being embedded in application program to user behavior
Method, including：
It detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces and accordingly should
With market, and obtain the download page of the advertisement in application market；
Interface is monitored by scheduled SDK, monitors and records user by downloading operation behavior of the page to advertisement；
When detecting the trigger action that application program is returned in application market, pass through scheduled application market calling interface
It is back to application program.
Optionally, this method further includes：
When detecting the trigger condition of advertisement showing interface, the page presentation request for advertisement, the page are generated and sent
Displaying request includes the flag information set by SDK, judges whether SDK allows to adjust based on flag information for server
With advertisement corresponding application market the download page；
If SDK allows the download page for calling advertisement in corresponding application market, the phase that server returns to advertisement is received
Information is closed, and draws the advertisement interface of advertisement in the application according to the relevant information of advertisement.
Wherein, the relevant information of advertisement includes download package name, the calling of application market of application program corresponding with advertisement
Any one of interface, the exhibiting pictures information of advertisement, character description information of advertisement；
Wherein, the trigger action that advertisement is obtained in application program is detected, including：
Detect the trigger action of acquisition advertisement that user is performed by the advertisement interface of advertisement.
Preferably, it detects the trigger action that advertisement is obtained in application program, phase is called by scheduled SDK calling interfaces
The application market answered, and the download page of the advertisement in application market is obtained, including：
Judge whether terminal device has installed corresponding application market；
If corresponding application market has been installed in judgement, by scheduled SDK calling interfaces, the related content of advertisement is sent out
It send to scheduled application market calling interface；
Start application market, according to the related content of advertisement that scheduled application market calling interface is got, obtain wide
Accuse the download page in application market.
Preferably, interface is monitored by scheduled SDK, monitors and record user by downloading operation row of the page to advertisement
For, including：
When listening to the trigger for download operation to advertisement by scheduled SDK monitoring interfaces, the corresponding application of generation advertisement
The acquisition request of program, and request will be obtained and be sent to the corresponding server of application market, record downloads trigger action.
Optionally, this method further includes：
Receive the installation of the corresponding application program of advertisement that the corresponding server of application market is issued in response to obtaining request
Packet, and interface is monitored by scheduled SDK and records downloading process.
Optionally, this method further includes：
The installation monitored by scheduled SDK monitoring interfaces and record the installation kit of corresponding application program to advertisement is grasped
Make.
Another embodiment of the present invention proposes user behavior is manipulated in a kind of SDK being embedded in application program
Device, including：
Calling and acquisition module for detecting the trigger action that advertisement is obtained in application program, pass through scheduled SDK tune
Corresponding application market is called, and obtain the download page of the advertisement in application market with interface；
Simultaneously logging modle is monitored, interface is monitored for passing through scheduled SDK, monitors and record user by downloading the page pair
The operation behavior of advertisement；
Module is returned to, for when detecting the trigger action that application program is returned in application market, being answered by scheduled
Application program is back to market calling interface.
Optionally, which further includes：
Module being generated and sent, during for detecting the trigger condition of advertisement showing interface, being generated and sent for advertisement
Page presentation request, page presentation request includes the flag information set by SDK, for server based on flag information
To judge whether SDK allows the download page for calling advertisement in corresponding application market；
It receives and drafting module, if allowing advertisement is called to receive in the download page of corresponding application market for SDK
Server returns to the relevant information of advertisement, and draws the advertisement interface of advertisement in the application according to the relevant information of advertisement.
Wherein, the relevant information of advertisement includes download package name, the calling of application market of application program corresponding with advertisement
Any one of interface, the exhibiting pictures information of advertisement, character description information of advertisement；
Wherein, it calls and acquisition module is used to detect touching for the acquisition advertisement that user is performed by the advertisement interface of advertisement
Hair operation.
Preferably, calling and acquisition module, including：
Judging unit, for judging whether terminal device has installed corresponding application market；
Transmitting element, if for judging to have installed corresponding application market, it, will be wide by scheduled SDK calling interfaces
The related content of announcement is sent to scheduled application market calling interface；
Startup and acquiring unit, for starting application market, get wide according to scheduled application market calling interface
The related content of announcement obtains the download page of the advertisement in application market.
Preferably, simultaneously logging modle is monitored, including：
Generation and transmitting element, when listening to the trigger for download operation to advertisement for monitoring interface by scheduled SDK,
The acquisition request of the corresponding application program of advertisement is generated, and the corresponding server of application market is sent to by request is obtained, is recorded
Trigger for download operates.
Optionally, which further includes：
Module is received and monitors, the advertisement pair issued for receiving the corresponding server of application market in response to obtaining request
The installation kit for the application program answered, and interface is monitored by scheduled SDK and records downloading process.
Optionally, which further includes：
Simultaneously logging modle is monitored, for monitoring and recording corresponding to advertisement using journey by scheduled SDK monitoring interfaces
The installation operation of the installation kit of sequence.
In the embodiment of the present invention, it is proposed that user behavior is manipulated in a kind of SDK being embedded in application program
Scheme detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces and apply city accordingly
, and obtain the download page of the advertisement in application market, realize user can quickly and accurately get that advertisement is corresponding should
With the download page of program, meanwhile, corresponding application program is downloaded by the corresponding application market of advertisement, ensure that user downloads
Application program safety, avoid user download application program in there is a situation where virus, so as to ensure that user's is hidden
Private safety.Further, it is provided by the corresponding application market of advertisement and downloads corresponding application program, reduce advertisement dispensing side
It safeguards and downloads the cost of application program installation kit and network flow cost；Interface is monitored by scheduled SDK, monitors and records use
Family can listen to various operations of the user to advertisement by downloading operation behavior of the page to advertisement, including downloading, install and
The operations such as installation opening, therefore accurate advertisement delivery effect data can be provided for advertisement dispensing side；Further, it is thrown for advertisement
The side of putting and the side of showing provide strong reliable data reference foundation and decision information；It is returned when detecting in application market using journey
During the trigger action of sequence, application program is back to by scheduled application market calling interface, user can quickly and easily return
Application program improves the usage experience of user.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Significantly and it is readily appreciated that, wherein：
Fig. 1 is the side manipulated in the SDK of application program insertion to user behavior of one embodiment in the present invention
The flow chart of method；
Fig. 2 is the signal of the call relation between the application program and application market of a preferred embodiment in the present invention
Figure；
Fig. 3 is that user behavior is manipulated in the SDK being embedded in application program of another preferred embodiment in the present invention
Execution flow diagram；
Fig. 4 is the dress manipulated in the SDK of application program insertion to user behavior of another embodiment in the present invention
The structure diagram put.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges
Diction " comprising " refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition
Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member
Part is " connected " or during " coupled " to another element, it can be directly connected or coupled to other elements or there may also be
Intermediary element.In addition, " connection " used herein or " coupling " can include wireless connection or wireless coupling.It is used herein to arrange
Take leave whole or any cell and all combination of the "and/or" including one or more associated list items.
Those skilled in the art of the present technique are appreciated that unless otherwise defined all terms used herein are (including technology art
Language and scientific terminology), there is the meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used
To explain.
Fig. 1 is the side manipulated in the SDK of application program insertion to user behavior of one embodiment in the present invention
The flow chart of method.
In the embodiment of the present invention, the Description of content performed by each step is as follows：Step S110：It detects in application program
The trigger action of advertisement is obtained, corresponding application market is called, and obtain advertisement using city by scheduled SDK calling interfaces
The download page in；Step S120：Interface is monitored by scheduled SDK, monitors and records user by downloading the page to wide
The operation behavior of announcement；Step S130：When detecting the trigger action that application program is returned in application market, answered by scheduled
Application program is back to market calling interface.
In the embodiment of the present invention, it is proposed that user behavior is manipulated in a kind of SDK being embedded in application program
Method detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces and apply city accordingly
, and obtain the download page of the advertisement in application market, realize user can quickly and accurately get that advertisement is corresponding should
With the download page of program, meanwhile, corresponding application program is downloaded by the corresponding application market of advertisement, ensure that user downloads
Application program safety, avoid user download application program in there is a situation where virus, so as to ensure that user's is hidden
Private safety.Further, it is provided by the corresponding application market of advertisement and downloads corresponding application program, reduce advertisement dispensing side
It safeguards and downloads the cost of application program installation kit and network flow cost；Interface is monitored by scheduled SDK, monitors and records use
Family can listen to various operations of the user to advertisement by downloading operation behavior of the page to advertisement, including downloading, install and
The operations such as installation opening, therefore accurate advertisement delivery effect data can be provided for advertisement dispensing side；Further, it is thrown for advertisement
The side of putting and the side of showing provide strong reliable data reference foundation and decision information；It is returned when detecting in application market using journey
During the trigger action of sequence, application program is back to by scheduled application market calling interface, user can quickly and easily return
Application program improves the usage experience of user.Specific implementation below for each step is described further：
Step S110：It detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces
Corresponding application market, and obtain the download page of the advertisement in application market.
Specifically, detect that user obtains the trigger action of advertisement by application program, by scheduled in application program
SDK calling interfaces call corresponding application market, and obtain advertisement corresponding download page in application market.
For example, in terminal device, acquisition is clicked in the human-computer interaction interface of application program App1 when detecting user
During the button of advertisement A, scheduled SDK calling interfaces call corresponding application market Store1, subsequent Store1 to obtain in App1
Advertisement A corresponding download pages in Store1.
In a preferred embodiment, this method further includes step S140 (not shown)s and step S150 (does not show in figure
Go out)；Step S140：When detecting the trigger condition of advertisement showing interface, the page presentation request for advertisement is generated and sent,
Page presentation request includes the flag information set by SDK, judges whether SDK permits based on flag information for server
Perhaps advertisement is called in the download page of corresponding application market；Step S150：If SDK allows to call advertisement accordingly using city
The download page, receive the relevant information that server returns to advertisement, and according to the relevant information of advertisement in the application
Draw the advertisement interface of advertisement.
Wherein, the relevant information of advertisement includes download package name, the calling of application market of application program corresponding with advertisement
Interface, the exhibiting pictures information of advertisement and the character description information of advertisement.
Wherein, the trigger action that advertisement is obtained in application program is detected, including：Detect advertisement of the user by advertisement
The trigger action of acquisition advertisement that interface performs.
For example, flow chart as shown in Figure 3, in terminal device, the icon that user clicks application program App1 starts
After App1, App1 starts the showing interface of advertisement A, raw when detecting that App1 starts the initiation message of the showing interface of advertisement A
Into the page presentation request for advertisement A, what which included setting in the SDK being embedded in by App1 is based on mark for server
Will information come judge SDK whether allow call advertisement A corresponding application market Store1 download the page flag information, and
Send this request to server；Identification information when predetermined SDK allows to call is " true ", and SDK does not allow mark during calling
It is " false " to know information, if the identification information that server receives in request is " true ", server sends advertisement to App1
The relevant information of A, download package name " App2.apk ", application market Store1 including application program App2 corresponding with advertisement A
Calling interface title such as the exhibiting pictures information, such as " pic.jpg " and advertisement of " InterfaceA ", advertisement word description
Information, such as " meet fine, I goes together for you！XX expresses "；Then, App1 according to the relevant information of advertisement App1 human-computer interaction
The advertisement interface of advertisement A is drawn in the precalculated position at interface；When detecting human-computer interaction interface of the user in application program App1
When middle click obtains the button of advertisement A, scheduled SDK calling interfaces call corresponding application market Store1 in App1, then
Store1 obtains advertisement A corresponding download pages in Store1；If the identification information that server is received in request is
The download package of " false ", the then corresponding application program App2 of downloading mode acquisition advertisement A of allocating conventional, such as pass through browser
Obtain the download page of the download package of App2.
In a preferred embodiment, step S110 includes step S111 (not shown)s, step S112 (does not show in figure
Go out) and step S113 (not shown)s；Step S111：Judge whether terminal device has installed corresponding application market；Step
S112：If corresponding application market has been installed in judgement, by scheduled SDK calling interfaces, the related content of advertisement is sent
To scheduled application market calling interface；Step S113：Start application market, obtained according to scheduled application market calling interface
The related content for the advertisement arrived obtains the download page of the advertisement in application market.
For example, in terminal device, acquisition is clicked in the human-computer interaction interface of application program App1 when detecting user
During the button of advertisement A, whether embedded SDK allows to call corresponding application market Store1 in App1, judge terminal device
Store1 is installed, if judging to have installed Store1 in terminal device, by SDK calling interfaces scheduled in App1, by advertisement A
Related content, such as the download package name " App2.apk " of the corresponding application program App2 of advertisement A, be sent to scheduled in Store1
The calling interface of application market, the mounted Store1 of subsequent start-up terminal device, according to application market scheduled in Store1
The related content of advertisement that gets of calling interface be the corresponding application program App2 of advertisement A download package name
" App2.apk " obtains the download page for being shown in Store1 and downloading application program App2 download packages.
Step S120：Interface is monitored by scheduled SDK, monitors and records user by downloading operation of the page to advertisement
Behavior.
Specifically, interface is monitored by the scheduled SDK in SDK embedded in application program, monitors and record user and lead to
Advertisement is crossed in the download page of corresponding application market to the operation behavior of advertisement.
For example, after obtaining advertisement A and downloading the download page of application program App2 download packages in application market Store1,
Interface is monitored by the scheduled SDK in SDK embedded in application program App1, monitors and records user and existed by advertisement A
The operation behavior downloaded in the page of the download application program App2 download packages of Store1.
Preferably, step S120 includes step S121 (not shown)s；Step S121：It is connect by scheduled SDK monitorings
When mouth listens to the trigger for download operation to advertisement, the acquisition request of the corresponding application program of generation advertisement, and asked obtaining
The corresponding server of application market is sent to, record downloads trigger action.
For example, monitoring interface by the scheduled SDK in SDK embedded in application program App1, monitor and record user
By operation behaviors of the advertisement A in the download page of the download application program App2 download packages of Store1, when by scheduled
When SDK monitoring interfaces listen to the download button to user's click advertisement A, the generation advertisement corresponding application program App2's of A obtains
Request is taken, and request will be obtained and be sent to the corresponding servers of Store1, while scheduled SDK monitors interface record user and clicks
The operation of advertisement A download buttons.
In a preferred embodiment, this method further includes step S160 (not shown)s；Step S160：It receives using city
The installation kit of the corresponding application program of advertisement that the corresponding server in field is issued in response to obtaining request, and pass through scheduled SDK
Monitor interface record downloading process.
For example, when the corresponding servers of Store1 receive the acquisition request of the corresponding application program App2 of advertisement A,
The installation kit of the corresponding App2 of advertisement A is issued to Store1 by the corresponding servers of Store1, and Store1 is subsequently received
The installation kit of App2 that the corresponding servers of Store1 issue, and scheduled SDK was listened to monitor the process that interface record is downloaded, packet
Include send obtain request time, receive the corresponding servers of Store1 issue App2 installation kit time, whether receive
The download relevant informations such as successful, App2 size, the title of installation kit.
In a preferred embodiment, this method further includes step S170 (not shown)s；Step S170：By scheduled
SDK monitors interface and monitors and record the installation operation of the installation kit of corresponding application program to advertisement.
For example, after user successfully arrives the acquisition corresponding servers of Store1 and issues the installation kit of App2, user clicks
When the installation kit of App2 is installed, scheduled SDK monitors interface and monitors and record installation behaviour of the user to the installation kit of App2
Make, including user click App2 installation kit installed operation, App2 installation kit installation process state, such as
Installation and installation is complete and the installation kit of App2 is after installation is complete, user clicks the operation for opening App2；It is meanwhile scheduled
SDK monitors interface and will monitor and record user and be sent to App1 to the installation operation information of the installation kit of App2 to be serviced accordingly
Device.
By being originally embodiment, various operations of the user to advertisement can be listened to, including downloading, installing and installing opening
Deng operation, meanwhile, by the data record of monitoring and corresponding server is uploaded to, each user is recorded to advertisement by server
Operation behavior can subsequently provide accurate advertisement delivery effect data for advertisement dispensing side, further, be the advertisement side of dispensinging with
The side of showing provides strong reliable data reference foundation and decision information.
Step S130：When detecting the trigger action that application program is returned in application market, city is applied by scheduled
Field calling interface is back to application program.
For example, when detecting that user clicks the return push-button of the return App1 in the Store1 pages, user can pass through
Scheduled application market calling interface returns to the human-computer interaction interface of App1 in Store1, and can close Store1, then at end
In end equipment, the human-computer interaction interface of App1 is shown to user.
Step S110, in step S120 and step S130, the calling between application program App1 and application market Store1
Relationship is as shown in Figure 2.
Fig. 4 is the dress manipulated in the SDK of application program insertion to user behavior of another embodiment in the present invention
The structure diagram put.
In the embodiment of the present invention, the Description of content performed by each module is as follows：It calls and acquisition module 410 is detected and answered
With the trigger action that advertisement is obtained in program, corresponding application market is called, and obtain advertisement by scheduled SDK calling interfaces
The download page in application market；It monitors and logging modle 420 monitors interface by scheduled SDK, monitor and record user
By downloading operation behavior of the page to advertisement；Module 430 is returned when the triggering for detecting return application program in application market
During operation, application program is back to by scheduled application market calling interface.
In the embodiment of the present invention, it is proposed that user behavior is manipulated in a kind of SDK being embedded in application program
Device detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces and apply city accordingly
, and obtain the download page of the advertisement in application market, realize user can quickly and accurately get that advertisement is corresponding should
With the download page of program, meanwhile, corresponding application program is downloaded by the corresponding application market of advertisement, ensure that user downloads
Application program safety, avoid user download application program in there is a situation where virus, so as to ensure that user's is hidden
Private safety.Further, it is provided by the corresponding application market of advertisement and downloads corresponding application program, reduce advertisement dispensing side
It safeguards and downloads the cost of application program installation kit and network flow cost；Interface is monitored by scheduled SDK, monitors and records use
Family can listen to various operations of the user to advertisement by downloading operation behavior of the page to advertisement, including downloading, install and
The operations such as installation opening, therefore accurate advertisement delivery effect data can be provided for advertisement dispensing side；Further, it is thrown for advertisement
The side of putting and the side of showing provide strong reliable data reference foundation and decision information；It is returned when detecting in application market using journey
During the trigger action of sequence, application program is back to by scheduled application market calling interface, user can quickly and easily return
Application program improves the usage experience of user.Specific implementation below for modules is described further：
It calls and acquisition module 410 detects the trigger action that advertisement is obtained in application program, called by scheduled SDK
Interface calls corresponding application market, and obtains the download page of the advertisement in application market.
Specifically, detect that user obtains the trigger action of advertisement by application program, by scheduled in application program
SDK calling interfaces call corresponding application market, and obtain advertisement corresponding download page in application market.
For example, in terminal device, acquisition is clicked in the human-computer interaction interface of application program App1 when detecting user
During the button of advertisement A, scheduled SDK calling interfaces call corresponding application market Store1, subsequent Store1 to obtain in App1
Advertisement A corresponding download pages in Store1.
In a preferred embodiment, which, which further includes, generates and sends module (not shown) and reception and drafting mould
Block (not shown)；When generating and sending module and detecting the trigger condition of advertisement showing interface, generate and send for wide
The page presentation request of announcement, page presentation request include the flag information set by SDK, and being based on mark for server believes
It ceases to judge whether SDK allows the download page for calling advertisement in corresponding application market；It receives and if drafting module SDK allows
Advertisement is called the relevant information that server returns to advertisement to be received, and according to advertisement in the download page of corresponding application market
Relevant information draw the advertisement interface of advertisement in the application.
Wherein, the relevant information of advertisement includes download package name, the calling of application market of application program corresponding with advertisement
Interface, the exhibiting pictures information of advertisement and the character description information of advertisement.
Wherein, it calls and acquisition module 410 is used to detect the acquisition advertisement that user is performed by the advertisement interface of advertisement
Trigger action.
For example, flow chart as shown in Figure 3, in terminal device, the icon that user clicks application program App1 starts
After App1, App1 starts the showing interface of advertisement A, raw when detecting that App1 starts the initiation message of the showing interface of advertisement A
Into the page presentation request for advertisement A, what which included setting in the SDK being embedded in by App1 is based on mark for server
Will information come judge SDK whether allow call advertisement A corresponding application market Store1 download the page flag information, and
Send this request to server；Identification information when predetermined SDK allows to call is " true ", and SDK does not allow mark during calling
It is " false " to know information, if the identification information that server receives in request is " true ", server sends advertisement to App1
The relevant information of A, download package name " App2.apk ", application market Store1 including application program App2 corresponding with advertisement A
Calling interface title such as the exhibiting pictures information, such as " pic.jpg " and advertisement of " InterfaceA ", advertisement word description
Information, such as " meet fine, I goes together for you！XX expresses "；Then, App1 according to the relevant information of advertisement App1 human-computer interaction
The advertisement interface of advertisement A is drawn in the precalculated position at interface；When detecting human-computer interaction interface of the user in application program App1
When middle click obtains the button of advertisement A, scheduled SDK calling interfaces call corresponding application market Store1 in App1, then
Store1 obtains advertisement A corresponding download pages in Store1；If the identification information that server is received in request is
The download package of " false ", the then corresponding application program App2 of downloading mode acquisition advertisement A of allocating conventional, such as pass through browser
Obtain the download page of the download package of App2.
In a preferred embodiment, it calls and acquisition module 410 includes judging unit (not shown), transmitting element
(not shown) and startup and acquiring unit (not shown)；Judging unit judges whether terminal device has been installed accordingly
Application market；If corresponding application market has been installed in transmitting element judgement, by scheduled SDK calling interfaces, by advertisement
Related content is sent to scheduled application market calling interface；Start and acquiring unit starts application market, answered according to scheduled
With the related content for the advertisement that market calling interface is got, the download page of the advertisement in application market is obtained.
For example, in terminal device, acquisition is clicked in the human-computer interaction interface of application program App1 when detecting user
During the button of advertisement A, whether embedded SDK allows to call corresponding application market Store1 in App1, judge terminal device
Store1 is installed, if judging to have installed Store1 in terminal device, by SDK calling interfaces scheduled in App1, by advertisement A
Related content, such as the download package name " App2.apk " of the corresponding application program App2 of advertisement A, be sent to scheduled in Store1
The calling interface of application market, the mounted Store1 of subsequent start-up terminal device, according to application market scheduled in Store1
The related content of advertisement that gets of calling interface be the corresponding application program App2 of advertisement A download package name
" App2.apk " obtains the download page for being shown in Store1 and downloading application program App2 download packages.
It monitors and logging modle 420 monitors interface by scheduled SDK, monitor and record user by downloading the page to wide
The operation behavior of announcement.
Specifically, interface is monitored by the scheduled SDK in SDK embedded in application program, monitors and record user and lead to
Advertisement is crossed in the download page of corresponding application market to the operation behavior of advertisement.
For example, after obtaining advertisement A and downloading the download page of application program App2 download packages in application market Store1,
Interface is monitored by the scheduled SDK in SDK embedded in application program App1, monitors and records user and existed by advertisement A
The operation behavior downloaded in the page of the download application program App2 download packages of Store1.
Preferably, it monitors and logging modle 420 includes generation and transmitting element (not shown)；Generation and transmitting element
When listening to the trigger for download operation to advertisement by scheduled SDK monitoring interfaces, the generation corresponding application program of advertisement obtains
Request is taken, and request will be obtained and be sent to the corresponding server of application market, record downloads trigger action.
For example, monitoring interface by the scheduled SDK in SDK embedded in application program App1, monitor and record user
By operation behaviors of the advertisement A in the download page of the download application program App2 download packages of Store1, when by scheduled
When SDK monitoring interfaces listen to the download button to user's click advertisement A, the generation advertisement corresponding application program App2's of A obtains
Request is taken, and request will be obtained and be sent to the corresponding servers of Store1, while scheduled SDK monitors interface record user and clicks
The operation of advertisement A download buttons.
In a preferred embodiment, which further includes reception and monitors module (not shown)；Receive and monitor mould
Block receives the installation kit of the corresponding application program of advertisement that the corresponding server of application market is issued in response to obtaining request, and leads to
It crosses scheduled SDK and monitors interface record downloading process.
For example, when the corresponding servers of Store1 receive the acquisition request of the corresponding application program App2 of advertisement A,
The installation kit of the corresponding App2 of advertisement A is issued to Store1 by the corresponding servers of Store1, and Store1 is subsequently received
The installation kit of App2 that the corresponding servers of Store1 issue, and scheduled SDK was listened to monitor the process that interface record is downloaded, packet
Include send obtain request time, receive the corresponding servers of Store1 issue App2 installation kit time, whether receive
The download relevant informations such as successful, App2 size, the title of installation kit.
In a preferred embodiment, which further includes monitoring and logging modle (not shown)；It monitors and records mould
Block is monitored by scheduled SDK monitoring interfaces and records the installation operation of the installation kit of corresponding application program to advertisement.
For example, after user successfully arrives the acquisition corresponding servers of Store1 and issues the installation kit of App2, user clicks
When the installation kit of App2 is installed, scheduled SDK monitors interface and monitors and record installation behaviour of the user to the installation kit of App2
Make, including user click App2 installation kit installed operation, App2 installation kit installation process state, such as
Installation and installation is complete and the installation kit of App2 is after installation is complete, user clicks the operation for opening App2；It is meanwhile scheduled
SDK monitors interface and will monitor and record user and be sent to App1 to the installation operation information of the installation kit of App2 to be serviced accordingly
Device.
By being originally embodiment, various operations of the user to advertisement can be listened to, including downloading, installing and installing opening
Deng operation, meanwhile, by the data record of monitoring and corresponding server is uploaded to, each user is recorded to advertisement by server
Operation behavior can subsequently provide accurate advertisement delivery effect data for advertisement dispensing side, further, be the advertisement side of dispensinging with
The side of showing provides strong reliable data reference foundation and decision information.
Module 430 is returned when detecting the trigger action that application program is returned in application market, passes through scheduled application
Market calling interface is back to application program.
For example, when detecting that user clicks the return push-button of the return App1 in the Store1 pages, user can pass through
Scheduled application market calling interface returns to the human-computer interaction interface of App1 in Store1, and can close Store1, then at end
In end equipment, the human-computer interaction interface of App1 is shown to user.
Calling and acquisition module 410 are monitored simultaneously logging modle 420 and are returned in module 430, and application program App1 is with applying
Call relation between the Store1 of market is as shown in Figure 2.
Those skilled in the art of the present technique are appreciated that the present invention includes being related to performing in operation described herein
One or more equipment.These equipment can specially be designed and be manufactured or can also include general for required purpose
Known device in computer.These equipment have the computer program being stored in it, these computer programs are selectively
Activation or reconstruct.Such computer program can be stored in equipment (for example, computer) readable medium or be stored in
It e-command and is coupled to respectively in any kind of medium of bus suitable for storage, the computer-readable medium is included but not
Be limited to any kind of disk (including floppy disk, hard disk, CD, CD-ROM and magneto-optic disk), ROM (Read-Only Memory, only
Read memory), RAM (Random Access Memory, immediately memory), EPROM (Erasable Programmable
Read-Only Memory, Erarable Programmable Read only Memory), EEPROM (Electrically Erasable
Programmable Read-Only Memory, Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card or light card
Piece.It is, readable medium includes any Jie by equipment (for example, computer) storage or transmission information in the form of it can read
Matter.
Those skilled in the art of the present technique be appreciated that can with computer program instructions come realize these structure charts and/or
The combination of each frame and these structure charts and/or the frame in block diagram and/or flow graph in block diagram and/or flow graph.This technology is led
Field technique personnel be appreciated that these computer program instructions can be supplied to all-purpose computer, special purpose computer or other
The processor of programmable data processing method is realized, so as to pass through the processing of computer or other programmable data processing methods
Device performs the scheme specified in the frame of structure chart and/or block diagram and/or flow graph disclosed by the invention or multiple frames.
Those skilled in the art of the present technique are appreciated that in the various operations crossed by discussion in the present invention, method, flow
Steps, measures, and schemes can be replaced, changed, combined or be deleted.Further, it is each with having been crossed by discussion in the present invention
Other steps, measures, and schemes in kind operation, method, flow may also be alternated, changed, rearranged, decomposed, combined or deleted.
Further, it is of the prior art have with disclosed in the present invention various operations, method, the step in flow, measure, scheme
It may also be alternated, changed, rearranged, decomposed, combined or deleted.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of method manipulated in the SDK of application program insertion to user behavior, including：
It detects the trigger action that advertisement is obtained in application program, is called by scheduled SDK calling interfaces and apply city accordingly
, and obtain the download page of the advertisement in application market；
Interface is monitored by scheduled SDK, monitor and records operation behavior of the user by the download page to the advertisement；
When detecting the trigger action that the application program is returned in application market, called by the scheduled application market
Interface is back to the application program.
2. it according to the method described in claim 1, wherein, further includes：
When detecting the trigger condition of advertisement showing interface, the page presentation request for the advertisement is generated and sent, it is described
Page presentation request includes the flag information set by the SDK, described to judge based on flag information for server
Whether SDK allows the download page for calling the advertisement in corresponding application market；
If the SDK allows the download page for calling the advertisement in corresponding application market, receive the server and return
The relevant information of the advertisement, and the advertisement of the advertisement is drawn according to the relevant information of the advertisement in the application program
Interface；
Wherein, the download package name of the relevant information of the advertisement including application program corresponding with the advertisement, application market
Any one of calling interface, the exhibiting pictures information of the advertisement, character description information of the advertisement；
Wherein, it is described to detect the trigger action that advertisement is obtained in application program, including：
Detect the trigger action of acquisition advertisement that user is performed by the advertisement interface of the advertisement.
3. according to the method described in claim 2, wherein, the trigger action that advertisement is obtained in application program is detected, by pre-
Fixed SDK calling interfaces call corresponding application market, and obtain the download page of the advertisement in application market, including：
Judge whether terminal device has installed corresponding application market；
If judge corresponding application market has been installed, by the scheduled SDK calling interfaces, by the phase of the advertisement inside the Pass
Appearance is sent to the scheduled application market calling interface；
Start the application market, according to the related content of the advertisement that scheduled application market calling interface is got, obtain
Take the download page of the advertisement in application market.
4. it is described that interface is monitored by scheduled SDK according to claim 1-3 any one of them methods, it monitors and records use
Operation behavior of the page to the advertisement is downloaded in family by described, including：
When listening to the trigger for download operation to the advertisement by scheduled SDK monitoring interfaces, it is corresponding to generate the advertisement
Application program acquisition request, and by it is described obtain request be sent to the corresponding server of the application market, record it is described under
Carry trigger action.
5. it according to the method described in claim 4, wherein, further includes：
It is corresponding using journey to receive the advertisement that the corresponding server of the application market is issued in response to the acquisition request
The installation kit of sequence, and interface is monitored by scheduled SDK and records downloading process.
6. it according to the method described in claim 5, wherein, further includes：
It monitors by scheduled SDK monitoring interfaces and records the installation to the installation kit of the corresponding application program of the advertisement and grasp
Make.
7. a kind of device manipulated in the SDK of application program insertion to user behavior, including：
Calling and acquisition module for detecting the trigger action that advertisement is obtained in application program, are connect by scheduled SDK calling
Mouth calls corresponding application market, and obtains the download page of the advertisement in application market；
It monitors and logging modle, interface is monitored for passing through scheduled SDK, monitor and record user and pass through the download page pair
The operation behavior of the advertisement；
Module is returned to, for when detecting the trigger action that the application program is returned in application market, making a reservation for by described
Application market calling interface be back to the application program.
8. device according to claim 7, wherein, it further includes：
Module being generated and sent, during for detecting the trigger condition of advertisement showing interface, being generated and sent for the advertisement
Page presentation request, page presentation request includes the flag information set by the SDK, is based on for server
Flag information judges whether the SDK allows the download page for calling the advertisement in corresponding application market；
Reception and drafting module, if allowing the download page for calling the advertisement in corresponding application market for the SDK, connect
Receive the relevant information that the server returns to the advertisement, and according to the relevant information of the advertisement in the application program
Draw the advertisement interface of the advertisement；
Wherein, the download package name of the relevant information of the advertisement including application program corresponding with the advertisement, application market
Any one of calling interface, the exhibiting pictures information of the advertisement, character description information of the advertisement；
Wherein, the calling and acquisition module are used to detect the acquisition advertisement that user is performed by the advertisement interface of the advertisement
Trigger action.
9. device according to claim 8, wherein, the calling and acquisition module, including：
Judging unit, for judging whether terminal device has installed corresponding application market；
Transmitting element, if for judging to have installed corresponding application market, by the scheduled SDK calling interfaces, by institute
The related content for stating advertisement is sent to the scheduled application market calling interface；
Start and acquiring unit, for starting the application market, the institute that is got according to scheduled application market calling interface
The related content of advertisement is stated, obtains the download page of the advertisement in application market.
10. it is described to monitor simultaneously logging modle according to claim 7-9 any one of them devices, including：
Generation and transmitting element, when listening to the trigger for download operation to the advertisement for monitoring interface by scheduled SDK,
It generates the acquisition request of the corresponding application program of the advertisement, and obtains request by described to be sent to the application market corresponding
Server records the trigger for download operation.
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