CN103812914B - A kind of method and device for following the trail of promoter - Google Patents
A kind of method and device for following the trail of promoter Download PDFInfo
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- CN103812914B CN103812914B CN201210459105.4A CN201210459105A CN103812914B CN 103812914 B CN103812914 B CN 103812914B CN 201210459105 A CN201210459105 A CN 201210459105A CN 103812914 B CN103812914 B CN 103812914B
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Abstract
This application discloses a kind of method and device for following the trail of promoter, efficiently to track promoter in App popularization.This method terminal downloads send the first request message for carrying promoter's mark when App is promoted to promotion server, promotion server generates the Cookie for determining promoter mark, and the Cookie is returned into terminal, this is being installed and activated when App is promoted in terminal, the second request message for carrying the Cookie is sent to the promotion server, promotion server then determines that the promoter for having promoted the promoter of the App to be promoted identifies according to the Cookie carried in second request message, to follow the trail of corresponding promoter.By the above method, promoter can still make advertiser accurately track promoter, therefore improve App development efficiency and promote efficiency without extra exploitation SDK or API.
Description
Technical field
The application is related to communication technical field, more particularly to a kind of method and device for following the trail of promoter.
Background technology
Mobile terminal is used as a kind of high-tech consumption electronic product, it has also become indispensable communication work in people's life
Tool.At present, user can be downloaded by mobile terminal and install various applications(Application, hereinafter referred to as App), to obtain
Obtain the corresponding function that App can be provided.Certainly, an App can also provide channel for another App popularization.
In the prior art, the method for promoting another App by an App is as shown in Figure 1.Fig. 1 is in the prior art
The 2nd App process is promoted by the first App, following steps are specifically included:
S101:User downloads and installs the first App, the SDK that the first App is embedded in by itself
(Software Development Kit, SDK)Or application programming interface(ApplicationProgramming
Interface, API)Show the 2nd App promotion message.
Wherein, the first App developer embedded in SDK or API in the first App, for showing the 2nd App to be promoted
Promotion message.
S102:When user clicks the 2nd App promotion message, embedded SDK or API are then to popularization in the first App
Server sends request message, and jumps to the 2nd App download page.
Wherein, when user clicks the 2nd App promotion message, embedded SDK or API obtain the use in the first App
The mac address information of mobile terminal used in family, and request message is sent to promotion server, take in the request message of transmission
Mac address information with terminal used in the user, the mac address information can be used for identifying the terminal.It is embedded in first App
SDK or the request messages that are sent to promotion server of API in also carry the first App developer user's mark, use
In the developer for identifying the first App.
S103:Promotion server is received after the request message, set up the mac address information that is carried in the request message with
The corresponding relation of user's mark of first App developer.
S104:The 2nd App is installed when the user downloads, and when starting two App, the 2nd App is then to promotion server
Report the mac address information of terminal used in the user.
S105:The mac address information that promotion server is reported according to the 2nd App, searches the mac address information corresponding
User identifies, and the user that the user found is identified into the promoter for being defined as having promoted the 2nd App identifies.
In above process, the 2nd App developer is properly termed as advertiser, for the 2nd App, the first App's
Developer actually has become the 2nd App promoter, and it passes through the side of the embedded SDK or API in the first App of exploitation
Formula has successfully promoted the 2nd App to domestic consumer, make that domestic consumer is shown by SDK or API embedded in the first App the
Two App promotion message, downloads and is mounted with the 2nd App.
Due in practical application scene, the 2nd App may be promoted on an App incessantly, that is, except the
Outside being promoted on one App, it is also possible to all promoted on other App such as the 3rd App, the 4th App, therefore, upper
State in step S105, the purpose that promotion server searches the corresponding user's mark of mac address information that the 2nd App is reported just exists
In:The promoter that the 2nd App has successfully been promoted to the user is tracked.Track promoter(First App exploitation
Person)Afterwards, advertiser(2nd App developer)The remuneration of some popularizations can be then paid to promoter.
However, when process as shown in Figure 1 can be seen that two App of the first App popularizations in the prior art, in order that the
One App is after successfully the 2nd App is promoted, advertiser(2nd App developer)Promoter can be tracked(First App's opens
Originator), promoter's needs embedded SDK or API in the first App, this is undoubtedly accomplished by promoter and extraly develops and to be embedded in
SDK or API, not only reduce App development efficiency and promote efficiency, and bring extra development cost.
Because when promoter has successfully been promoted whne popularization App for advertiser, advertiser needs to know successfully to promote
The promoter of the App to be promoted.Existing technology reduces App development efficiency and promotes efficiency, and brings extra
Development cost.Accordingly, it is desirable to provide a kind of method for being easy to APP to develop and follow the trail of promoter.
The content of the invention
The embodiment of the present application provide it is a kind of follow the trail of promoter method and device, in App popularization more efficiently
Ground tracks promoter.
A kind of method for tracking promoter that the embodiment of the present application is provided, including:
The first request that receiving terminal is sent when user is by described in the link download whne popularization and application whne popularization and application
Promoter's mark of the promoter of the issue link is carried in message, first request message;
Generated according to first request message for determining the Cookie that the promoter identifies, and by the Cookie
Return to terminal;And
Receiving the terminal please the second of the carrying Cookie sent after popularization and application are installed and activated
Seek message;
Determined to have promoted the popularization for treating popularization and application according to the Cookie carried in second request message
Promoter's mark of person.
A kind of device for tracking promoter that the embodiment of the present application is provided, including:
Receiving module, sends out for receiving terminal when user is by described in the link download whne popularization and application whne popularization and application
Promoter's mark of the promoter of the issue link is carried in the first request message sent, first request message;Receive
The second request message of the carrying Cookie sent when popularization and application is installed and activated in the terminal;
Setup module, for being generated according to first request message for determining the Cookie that the promoter identifies,
And the Cookie is returned into the terminal;
Enquiry module, for being asked when the receiving module receives the second of the carrying Cookie that the terminal is sent
When seeking message, determined to have promoted the popularization for treating popularization and application according to the Cookie carried in second request message
Person identifies.
The embodiment of the present application provides a kind of method and device for following the trail of promoter, and this method terminal is passing through App to be promoted
Link download this wait promote App when to promotion server send carry promoter mark the first request message, extension service
Device is generated for determining the Cookie that promoter identifies according to first request message, and the Cookie is returned into terminal, eventually
This is being installed and activated when App is promoted in end, and the second request message for carrying the Cookie is sent to the promotion server, is promoted
Server then determines to have promoted the promoter of the promoter of the App to be promoted according to the Cookie carried in second request message
Mark, to follow the trail of corresponding promoter.By the above method, promoter can still make wide without extra exploitation SDK or API
Accuse master and accurately track promoter, therefore improve App development efficiency and promote efficiency.
Brief description of the drawings
Fig. 1 is the process that the first App promotes the 2nd App that passes through in the prior art;
The process for the tracking promoter that Fig. 2 provides for the embodiment of the present application;
The detailed process for the tracking promoter that Fig. 3 provides for the embodiment of the present application;
The process for another tracking promoter that Fig. 4 provides for the embodiment of the present application;
The apparatus structure schematic diagram for the tracking promoter that Fig. 5 provides for the embodiment of the present application.
Embodiment
In the embodiment of the present application, when terminal is by when the link of popularization and application downloads this whne popularization and application, to popularization
Server sends the first request message for carrying the promoter's mark for the promoter for issuing the link, and promotion server receives this
After first request message, generate Cookie and return to terminal, the Cookie is used to determine that promoter identifies, and is installed simultaneously in terminal
Start this when popularization and application, the second request message for carrying the Cookie is sent to promotion server, promotion server then may be used
To determine that the promoter for having promoted the promoter of the application identifies according to the Cookie, thus tracking has promoted this and has treated popularization and application
Promoter.In the embodiment of the present application, treat that popularization and application include the application program that can be installed and executed in the terminal, below
APP to be promoted is referred to as in description.
By the above method, promotion server can track the promoter for having promoted the App to be promoted by Cookie, from
The domestic consumer is identified without the mac address information using terminal, promoter is also just without embedded in the App of oneself
SDK or API obtains the mac address information of terminal, therefore improves App development efficiency and promote efficiency.
With reference to Figure of description, the embodiment of the present application is described in detail.
The process for the tracking promoter that Fig. 2 provides for the embodiment of the present application, specifically includes following steps:
S201:Receiving terminal user by wait promote APP promotion link download this wait promote App when send first
Request message.
In the embodiment of the present application, promoter first has to issue the link of the App to be promoted, wherein, promoter is except can
Outside link to issue the App to be promoted in the App that oneself is developed, can also by instant communication software, mail etc. its
His channel issues the link of the App to be promoted.Specifically, promoter is being issued when App link is promoted, it will can be somebody's turn to do in advance
Promoter's mark of promoter itself is arranged in the link of the App to be promoted, is made by clicking on the link to extension service
Promoter's mark of the promoter itself is carried in the first request message that device is sent.Therefore, wait to promote when user clicks this
App link, terminal downloads this when App is promoted based on this wait the link for promoting App, and the terminal where the user is based on the chain
The promoter's mark for the promoter for issuing the link will be carried in the first request message received and sent.Institute in the embodiment of the present application
The terminal stated includes mobile terminal.The first described request message can be HTTP(Hyper Text
Transport Protocol, HTTP)Request.
S202:Generated according to first request message for determining the Cookie that the promoter identifies, and by the Cookie
Return to terminal.
In the embodiment of the present application, the Cookie generated according to first request message can be used for the unique mark end
End.Now, promotion server can set up the Cookie and the corresponding relation of the promoter's mark carried in first request message
And preserve.Specifically, promotion server can generate a unique character string, using the character string of generation as identifying
The Cookie of the terminal.In subsequent steps, promotion server can be according to the second request sent by the terminal received
The Cookie carried in message, and the corresponding relation that the Cookie set up is identified with promoter, wait to push away it is determined that having promoted this
Promoter's mark of wide App promoter.
In addition, when terminal has the record for repeatedly installing application, terminal can be in the domain where treating the link of popularization and application
Under search whether to have existed the Cookie generated before promotion server for the terminal, when there is Cookie, terminal
The Cookie can be directly carried in the first request message sent.Promotion server is received after first request message, can
To judge the Cookie generated before promotion server whether is carried in first request message for the terminal, if carrying it
The preceding Cookie generated for the terminal, then set up the Cookie and that the promoter that is carried in first request message identifies is corresponding
Relation, if not carrying, can generate unique Cookie for the terminal, for identifying the terminal, resettle being somebody's turn to do for generation
Cookie and the corresponding relation for promoting user's mark carried in first request message.
Finally, the Cookie of setting is returned to terminal and preserved by promotion server, certainly, if the first of terminal transmission please
The Cookie for having carried and having been generated before promotion server in message is sought, then promotion server need not return again to the Cookie.
Wherein, because promotion server is that the terminal is identified by the Cookie generated for the terminal, therefore, promotion server will
The method that the Cookie of generation returns to the terminal can include:The Cookie of generation is written in the browser of the terminal,
So that follow-up when this is installed and activated when App is promoted in the terminal, the terminal can be sent out by browser to the promotion server
Send the second request message for carrying the Cookie.
In another embodiment of the application, promotion server can also be according to the promoter carried in first request message
Mark, generation includes the Cookie of promoter mark.Now, the Cookie is used directly for identification and has promoted this waiting to push away
Promoter's mark of the promoter extensively applied.
S203:Receiving terminal is in user installation and starts the second of the carryings Cookie sent after App is promoted and asks
Seek message.
User is clicked after the link of the App to be promoted, waits to promote if this has been installed and activated by terminal downloads
App, the terminal then sends to promotion server and promotion server generation is carried in the second request message, second request message
Cookie.Second request message that promotion server receiving terminal is sent.
Specifically, in the Cookie that promotion server is returned to be written to terminal the terminal browser of itself
When, terminal can send the second request message for carrying the Cookie by the browser of itself to promotion server.Wherein, eventually
End only can start this for the first time when App is promoted in the user, sent and carried to promotion server by the browser of itself
The second request message of the Cookie, is subsequently again started up the App to be promoted then without sending.
Preferably, in view of when the user starts this whne popularization App, terminal needs to call the browser of itself, is used to
The second request message is sent to promotion server, so that when the user starts this when App is promoted, terminal meeting automatic spring is browsed
The page of device, this will result in experience of the user to the App to be promoted and declines.Therefore, popularization App is treated in order to improve user
Experience degree, terminal sends the second request message in the browser by itself to promotion server in the embodiment of the present application
When, it can first start the browser of itself, close the address field of browser, and show that this waits to push away in the page that browser is shown
Wide App application identification information, then sends the second request message by the browser to promotion server.
Specifically, the App to be promoted shown in the page that browser is shown application identification information can include:Should
The information such as App to be promoted icon, title, brief introduction.The address field of above-mentioned closing browser, and shown in the page of browser
The method of the application identification information of the App to be promoted, can make the user perceive the page currently shown to a certain extent
It is exactly a page of the App to be promoted, and is not the page of the browser called, so as to improves to a certain extent
Experience of the user to the App to be promoted.
It is of course also possible to use other method, which improves user, treats the experience degree for promoting App.For example, as user first
Secondary startup this when App is promoted, terminal does not call browser to send the second request message automatically, but shows one to the user
It can be disappeared in prompting message, the prompting message comprising a send button with pointing out user to send the second request to promotion server
Breath, user can then select to send or do not send the second request message as needed, if sending, user clicks directly on prompting and disappeared
The send button included in breath, terminal then calls browser to send the second request message to promotion server, if not sending,
Then close the prompting message.
S204:Determined to have promoted pushing away for the promoter of the App to be promoted according to the Cookie carried in the second request message
Wide person's mark.
When promotion server receives second request message of terminal transmission, according to what is carried in second request message
Cookie determines that promoter identifies, and being identified according to the promoter just can track the promoter for having promoted the App to be promoted.
Specifically, if the Cookie of promotion server generation is for the unique mark terminal, promotion server is
The corresponding relation of promoter's mark of the Cookie generated for the terminal and promoter is established, therefore, when promotion server connects
When receiving the second request message, then the corresponding relation that can be identified according to the Cookie of foundation with promoter determines that this second please
The corresponding promoter's marks of the Cookie carried in message are sought, the promoter found is identified to identified promoter, as
What is tracked has promoted the promoter of the App to be promoted to the user.Subsequently the promoter inquired mark can be returned to this
The corresponding application server of App to be promoted, the developer to make the App to be promoted(Advertiser)Know:To user success
The promoter for having promoted the App to be promoted is the promoter corresponding to the promoter mark of return.
Generated it can be seen from said process due to using promotion server in the embodiment of the present application for the terminal
Cookie identifies terminal, terminal is identified without the mac address information using terminal, therefore, promoter is also just without volume
Outer exploitation is used for the SDK or API for obtaining terminal MAC address information, so as to improve App development efficiency and App to be promoted
Popularization efficiency.Further, since promoter by the SDK or API that are embedded in App without obtaining end in the embodiment of the present application
The mac address information at end, also imply that treat promote App promoted when, channels can be not limited by other
App promoted, can also be treated by other channels such as instant communication software, mail popularization App promoted, this
Also improve the diversity of the way of promotion.
In addition, if directly containing promoter's mark in the Cookie of promotion server generation, then work as promotion server
When receiving the second request message, the promoter included in the Cookie that directly can be carried second request message identifies,
It is defined as having promoted promoter's mark of the promoter of the App to be promoted.
Further, because a promoter may promote to multiple App to be promoted, therefore, in order that promoting
Server can more accurately distinguish which promoter has successfully promoted which App to be promoted, in above-mentioned steps S201, when
User click promoter's issue when App link is promoted, namely terminal will download this by the link of the App to be promoted
When App is promoted, the promoter in the first request message that terminal is sent to promotion server except promoter to be carried identifies
In addition, the App marks of the App to be promoted can also be carried.Specifically, promoter can in advance by itself promoter identify with
And the App marks of the App to be promoted are arranged in the link of the App to be promoted, make by clicking on the link to extension service
Promoter's mark of the promoter itself and the App marks of the App to be promoted are carried in the first request message that device is sent.
It is above-mentioned when also carrying this in the first request message that promotion server is received when App App marks are promoted
Promotion server is generated after the Cookie for the unique mark terminal in step S202, then can set up being somebody's turn to do for generation
In the promoter's mark carried in Cookie, first request message and first request message App that carries identify this three
The corresponding relation of person.Follow-up, in step S203, this is being installed and activated when App is promoted in terminal, to promotion server
In the second request message sent in addition to carrying the Cookie that promotion server is set, also to carry the App's to be promoted
App is identified, then in step S204, and promotion server can determine that Cookie and App with being carried in second request message are marked
Know the promoter's mark for being respectively provided with corresponding relation, and the promoter found is identified into identified promoter, as successfully pushing away
The wide promoter of the App to be promoted.
Further, it is contemplated that in actual applications can this thing happens:User's using terminal is sent out by promoter A
The link after popularization App of cloth has downloaded this after App is promoted, and the not actuated App to be promoted, then by the App to be promoted
Delete, then the App to be promoted re-downloaded by the promoter B App to be promoted issued link, and start the App to be promoted,
Now, two corresponding relations are just saved in promotion server, one is that Cookie, the promoter A generated for the terminal is pushed away
The corresponding relation of wide person's mark and the App marks of the App to be promoted, another is the Cookie generated for the terminal, promoted
The corresponding relation of person B promoter's mark and the App marks of the App to be promoted.So, wait to promote when the user starts this
After App, promotion server will find be respectively provided with the Cookie generated and the App to be promoted App mark it is corresponding
The promoter of relation is identified with two, i.e. promoter A promoter's mark and promoter B promoter identifies, also cannot be accurate
It is promoter A or promoter B really to orient the user really and successfully promoted the promoter of the App to be promoted.
Therefore, in order to more accurately follow the trail of promoter, in the embodiment of the present application, promotion server is being established as terminal
What the promoter's mark carried in the Cookie of generation, the first request message and the App carried in the first request message were identified
During corresponding relation, it can record at the time of set up the corresponding relation.It is follow-up, promotion server it is determined that with the second request message
, then can be each right according to setting up for record when Cookie and the App mark of middle carrying are respectively provided with promoter's mark of corresponding relation
At the time of should being related to, it is determined that recently with carried in second request message Cookie and App mark set up pushing away for corresponding relation
Wide person's mark, identifies identified promoter using the promoter found and is used as the promoter for having promoted the App to be promoted.
Furthermore, it is contemplated that in actual applications, the Cookie being had been written into the browser of terminal itself is likely to
Deleted by user, if the Cookie of generation is written in the browser of terminal by promotion server by above-mentioned steps S202,
And in user installation and before starting App to be promoted, namely before step S203, will have been written into terminal browser
Cookie is deleted, then in step S203, also will no longer be carried in the second request message that terminal is sent to promotion server
There is the Cookie, this, which may result in, can not subsequently track the promoter that the App to be promoted has been promoted to the user.
Therefore, the accuracy of promoter is followed the trail of in order to improve, in the embodiment of the present application, promotion server is taken receiving
After first request message of the App marks with promoter's mark and App to be promoted, except to be generation Cookie, and build
The promoter's mark carried in the vertical Cookie, first request message and the App marks carried in first request message
Corresponding relation outside, the attribute information of the terminal carried in first request message received is also predefined, and set up
The promoter's mark carried in the attribute information, first request message and the App marks carried in first request message
Corresponding relation.
Wherein, the attribute information of the terminal includes:The network interconnection agreement of the terminal(Internet Protocol, IP)
Address information, the type information of the terminal, the browser type information of the terminal, the browser version information of the terminal, the end
At least one of the operation system information at end.
Preferably, can be using the type information of the terminal, the browser type information of the terminal, the browser version of the terminal
At least one of this information, operation system information of the terminal, and it is used as the terminal with the IP address information combination of the terminal
Attribute information.
Specifically, terminal can send the first request message using HTTP, when sending the first request message using HTTP, push away
The source IP address of first request message can be defined as the IP address information of the terminal by wide server, and can be using HTTP hairs
The type information of the terminal, the browser type information of the terminal, the end are extracted in the header of the first request message sent
Browser version information, the operation system information of the terminal at end, so as to determine therefrom that the attribute information of the terminal.
The App for establishing attribute information, promoter mark and the App to be promoted of the terminal identifies the correspondence of this three
After relation, if not carrying Cookie in the second request message that terminal is sent to promotion server, promotion server can
With the attribute information according to the terminal carried in second request message, the terminal carried in inquiry and second request message
Attribute information and App marks are respectively provided with promoter's mark of corresponding relation, the pushing away of the App to be promoted as the popularization tracked
Promoter's mark of wide person, is that the App for carrying the App to be promoted is identified certainly, in second request message.Due to promoting clothes
That business device is set up is attribute information, promoter mark and the App to be promoted of the terminal carried in the first request message App
The corresponding relation of mark, and when inquiring about promoter's mark the second request message for being based on also the terminal is sent, because
The attribute information of terminal of the attribute information of the terminal carried in this second request message with being carried in the first request message is phase
With, certainly, the App marks of carrying are also identical, so that, even if user deletes the Cookie preserved in terminal, promote
Server still can be based on the terminal carried in the second request message attribute information and App mark, accurately track phase
The promoter answered.
Certainly, second request message can also be the second request message that terminal uses HTTP to send, when the second request
When message is the second request message sent using HTTP, promotion server can also be according to the source IP of second request message
Location, and the second request message header, determine the attribute information of the terminal carried in the second request message, here just not
Repeat one by one again.
In addition, when the attribute information according to the terminal carried in the second request message and App marks follow the trail of promoter, it is right
For the terminal of multiple same models in same local network, the IP address information of these terminals, the type of terminal letter
Breath, the browser type information of terminal, the browser version information of terminal, the operation system information of terminal may be also complete phase
With, so that the accurate of inquiry can be reduced when inquiring about promoter's mark according to the attribute information for the terminal being made up of above- mentioned information
Property.Therefore, the accuracy that promoter identifies is inquired about in order to further improve in the embodiment of the present application, namely improves tracking promoter
Accuracy, promoter that promotion server is carried in the attribute information of terminal, the first request message is set up mark and the
During the corresponding relation of the App marks carried in one request message, it can also record at the time of set up the corresponding relation.Follow-up,
When the attribute information according to the terminal carried in the second request message and App mark inquiry promoter's marks(Second request disappears
When the Cookie set by promotion server is not carried in breath), promotion server can be according to each corresponding relation set up of record
Moment, it is determined that recently with carried in second request message attribute information and App mark set up corresponding relation promoter mark
Know, as the popularization tracked, the promoter of the promoter of the App to be promoted identifies.
For example, the terminal that the terminal that user A is used is used with user B is in same LAN, and A and B terminal
Also identical, then the attribute information of the terminal of the two users is also identical.
Assuming that user A clicks the App to be promoted of the issue of promoter 1 link, have sent first to promotion server please
Message is sought, then promotion server establishes the attribute information for the terminal that A is used, the promoter of the promoter 1 identifies and this is treated
Promote the corresponding relation of App App marks(Certainly, Cookie, the promoter of promoter 1 of the terminal generation for A are also established
The corresponding relation of mark and the App to be promoted App marks).
After this, if user B clicks the App to be promoted of the issue of promoter 2 link, also sent out to promotion server
The first request message is sent, then promotion server also sets up the attribute information for the terminal that B is used, promoter's mark of promoter 2
And the corresponding relation of the App marks of the App to be promoted.
And the attribute information due to the A terminals used is identical with the attribute information of the B terminals used, therefore, in root
The App mark inquiries of the attribute information and the App to be promoted of the terminal carried in the second request message sent according to B are pushed away to B
It is wide this when App promoter is promoted(Promotion server is deleted by B for the Cookie that B terminal is generated), can inquire
Two and the attribute information of the terminal and the App to be promoted promoter mark of the App marks with corresponding relation, i.e. promoter
1 promoter's mark and the promoter of promoter 2 identify.Now, due to recently with the attribute information of the terminal and this wait to push away
Promoter's mark that wide App App marks set up corresponding relation is promoter's mark of promoter 2, and therefore, promotion server will
The promoter that promoter's mark of the promoter 2 has promoted the promoter for waiting App to be promoted to B as determination identifies, and subsequently may be used
The promoter of the promoter 2 found mark is returned into the corresponding application servers of the App to be promoted, makes the App to be promoted
Developer(Advertiser)Know that to the B promoters for having promoted the App to be promoted be promoter 2, rather than promoter 1.
The detailed process for the tracking promoter that Fig. 3 provides for the embodiment of the present application, specifically includes following steps:
S301:Promotion server receiving terminal is clicked when App link is promoted in user, is received and sent based on the chain
First request message.
S302:Unique Cookie is generated for the terminal, and determines the attribute of the terminal carried in the first request message
Information, sets up in the promoter's mark carried in the Cookie generated, first request message and first request message
The corresponding relation of the App to be promoted carried App marks, sets up carrying in the attribute information of the terminal, first request message
Promoter mark and first request message in carry App to be promoted App mark corresponding relation, by generation this
Cookie returns to terminal.
S303:Receiving terminal is in the user installation and starts second request message sent when App is promoted.
S304:Judge whether carry Cookie in the second request message received, if so, then execution step S305, no
Then perform step S306.
S305:Promotion server determines Cookie and App mark foundation pair recently with being carried in second request message
The promoter's mark that should be related to, as the popularization tracked, the promoter of the promoter of the App to be promoted identifies.
S306:Promotion server determines that the attribute information of terminal and App recently with being carried in second request message are marked
Know and set up the promoter of corresponding relation and identify, the promoter of the promoter of the App to be promoted as the popularization tracked
Mark.
Above is the method for the tracking promoter that the embodiment of the present application is provided, based on same thinking, the embodiment of the present application
The method for additionally providing another tracking promoter, as shown in Figure 4.
The process for another tracking promoter that Fig. 4 provides for the embodiment of the present application, specifically includes following steps:
S401:Promotion server receiving terminal is clicked when App link is promoted in user, is received and sent based on the chain
First request message.
Wherein, first request message is terminal by downloading this wait the link for promoting App when App is promoted to popularization
What server was sent, the promoter's mark for the promoter for issuing the link is carried in first request message.
S402:According to the promoter's mark carried in first request message, generation is identified comprising the promoter
Cookie, terminal is returned to by the Cookie of generation.
In the embodiment of the present application, promoter's mark of promoter is carried in first request message sent due to terminal
Know, therefore, promotion server can directly generate the Cookie identified comprising the promoter, and the Cookie is returned into terminal,
To be written in the browser of terminal.
Preferably, in order to more accurately follow the trail of promoter, terminal can also be sent while carrying promoter identifies and should
First request message of App to be promoted App marks, then in step S402, promotion server can disappear according to first request
The promoter's mark carried in breath is with App marks, the Cookie that generation is identified comprising the promoter and the App is identified, and should
Cookie returns to terminal, to be written in the browser of terminal.
S403:When receiving the carryings Cookie the second request message of terminal transmission, this second is asked to disappear
Cease the promoter's mark included in the Cookie carried, the popularization of the promoter of the App to be promoted as the popularization tracked
Person identifies.
In the embodiment of the present application, user by the terminal downloads, this is after App is promoted, when starting the App, terminal
Then can to promotion server send carry the Cookie the second request message, the Cookie be promotion server pass through it is upper
State the Cookie of step S402 generations.When promotion server receives second request message, then directly this second can be asked
The promoter's mark included in the Cookie of message, the promoter of the promoter of the App to be promoted as the popularization tracked
Mark.
If preferably, promoting clothes comprising promoter's mark and App marks in the Cookie of above-mentioned steps S402 generations
When business device receives second request message, it can accurately determine that the promoter identifies identified promoter and successfully promoted
The App to be promoted that the App is identified.
Further, since comprising promoter's mark in the Cookie that promotion server is generated in the embodiment of the present application, therefore be
Prevent the promoter included in Cookie from identifying to be tampered, promotion server can be asked first when generating Cookie
The promoter's mark carried in message is encrypted, and generates the Cookie for including promoter's mark after encryption.Follow-up, push away
When wide server receives the second request message for carrying the Cookie, then it will can be carried in second request message
Promoter's mark of the encryption included in Cookie is decrypted, and regard promoter's mark after decryption as the popularization tracked
Promoter's mark of the promoter of the App to be promoted.
Also, if promotion server have received multiple the second request messages for carrying identical Cookie, namely it is multiple
In the Cookie of second request message comprising identical promoter mark and App mark, then can count receive carrying it is identical
The number of times of Cookie the second request message, the number of times of statistics is that the promoter identifies corresponding promoter to App marks
The number of times that corresponding App to be promoted is promoted.
The apparatus structure schematic diagram for the tracking promoter that Fig. 5 provides for the embodiment of the present application, is specifically included:
Receiving module 501, popularization and application are treated for receiving terminal by treating in user described in the link download of popularization and application
When the first request message for sending, promoter's mark of the promoter of the issue link is carried in first request message;
Receive the second request message that the carrying Cookie sent when popularization and application is installed and activated in the terminal;
Setup module 502, for generating what is identified for determining the promoter according to first request message
Cookie, and the Cookie is returned into the terminal;
Enquiry module 503, for receiving the carrying Cookie's that the terminal is sent when the receiving module 501
During the second request message, determine to have promoted according to the Cookie that carries in second request message and described treat popularization and application
Promoter mark.
The setup module 502 is specifically for generating the Cookie for terminal described in unique mark, and set up generation
The Cookie and the corresponding relation for promoting user's mark carried in first request message;
The enquiry module 503 is specifically for the corresponding relation identified according to Cookie and promoter determines described second
The corresponding promoter's marks of Cookie carried in request message, are used as the popularization for having promoted the promoter for treating popularization and application
Person identifies.
The setup module 502 is specifically for setting up what is carried in the Cookie set, first request message
The corresponding relation of the application identities carried in promoter's mark and first request message, wherein, described first please
Ask and the application identities for treating popularization and application are also carried in message;
The enquiry module 503 with the Cookie carried in second request message and application specifically for it is determined that mark
Know the promoter's mark for being respectively provided with corresponding relation, identified as the promoter for having promoted the promoter for treating popularization and application, its
In, the application identities of popularization and application are treated in second request message described in carrying.
The setup module 502 is specifically for setting up what is carried in the Cookie set, first request message
The corresponding relation of the application identities carried in promoter's mark and first request message, and record sets up described right
At the time of should being related to;
The enquiry module 503 specifically for, according to record at the time of setting up each corresponding relation, it is determined that recently with it is described
The Cookie and application identities carried in second request message sets up promoter's mark of corresponding relation.
The setup module 502 is additionally operable to, it is determined that the terminal carried in first request message received
Attribute information, and set up the promoter mark and described the carried in the attribute information, first request message
The corresponding relation of the application identities carried in one request message, wherein, also carried in first request message and described wait to push away
The application identities extensively applied, the attribute information of the terminal includes:It is the network interconnection Protocol IP address information of the terminal, described
The type information of terminal, the browser type information of the terminal, the browser version information of the terminal, the behaviour of the terminal
Make at least one of system information;
The enquiry module 503 is additionally operable to, when not carrying life in the second request message that the receiving module 501 is received
Into the Cookie when, according to the attribute information of the terminal carried in second request message, it is determined that with described second please
The attribute information and application identities of the terminal carried in message is asked to be respectively provided with promoter's mark of corresponding relation, as having promoted
The promoter's mark for the promoter for treating popularization and application is stated, wherein, treat popularization and application described in carrying in second request message
Application identities.
The setup module 502 is specifically for setting up carried in the attribute information, first request message described
The corresponding relation of the application identities carried in promoter's mark and first request message, and record sets up the correspondence pass
At the time of being;
The enquiry module 503 specifically for, according to record at the time of setting up each corresponding relation, it is determined that recently with it is described
The attribute information and application identities carried in second request message sets up promoter's mark of corresponding relation.
The setup module 502 according to the promoter carried in first request message specifically for identifying, generation bag
The Cookie identified containing the promoter.
The setup module 502 is specifically for the Cookie of generation is written in the browser of the terminal.
First request message and the second request message are hypertext transfer protocol requests.
The device of specific above-mentioned tracking promoter as shown in Figure 5 can be located in promotion server.
The embodiment of the present application provides a kind of method and device for following the trail of promoter, and this method terminal is passing through App to be promoted
Link download this wait promote App when to promotion server send carry promoter mark the first request message, extension service
Device is generated for determining the Cookie that promoter identifies according to first request message, and the Cookie is returned into terminal, eventually
This is being installed and activated when App is promoted in end, and the second request message for carrying the Cookie is sent to the promotion server, is promoted
Server then determines to have promoted the promoter of the promoter of the App to be promoted according to the Cookie carried in second request message
Mark, to follow the trail of corresponding promoter.By the above method, promoter can still make wide without extra exploitation SDK or API
Accuse master and accurately track promoter, therefore improve App development efficiency and promote efficiency.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the application to the application
God and scope.So, if these modifications and variations of the application belong to the scope of the application claim and its equivalent technologies
Within, then the application is also intended to comprising including these changes and modification.
Claims (18)
1. a kind of method for following the trail of promoter, it is characterised in that including:
The first request message that receiving terminal is sent when user is by described in the link download whne popularization and application whne popularization and application,
Promoter's mark of the promoter of the issue link is carried in first request message;
Generated according to first request message for determining the Cookie that the promoter identifies, and the Cookie is returned
To terminal;
The second request that the terminal is received in the carrying Cookie sent after popularization and application are installed and activated disappears
Breath;And
Determined to have promoted the promoter's for treating popularization and application according to the Cookie carried in second request message
Promoter identifies.
2. the method as described in claim 1, it is characterised in that generated according to first request message for pushing away described in determining
The Cookie of wide person's mark, is specifically included:
The Cookie for terminal described in unique mark is generated, and sets up the Cookie and first request message of generation
The corresponding relation of promoter's mark of middle carrying;
Determined to have promoted the promoter's for treating popularization and application according to the Cookie carried in second request message
Promoter identifies, and specifically includes:
The corresponding relation identified according to Cookie and promoter, determines that the Cookie carried in second request message is corresponding
Promoter identifies, and is identified as the promoter for having promoted the promoter for treating popularization and application.
3. method as claimed in claim 2, it is characterised in that treat popularization and application described in also being carried in first request message
Application identities;The second described request message also carries the application identities for treating popularization and application being installed and activated;
Set up the Cookie set and the corresponding relation of the promoter's mark carried in first request message, specific bag
Include:
Set up the Cookie set, the promoter carried in first request message mark and described first please
Seek the corresponding relation of the application identities carried in message;
Determined to have promoted the promoter's for treating popularization and application according to the Cookie carried in second request message
Promoter identifies, and specifically includes:
It is determined that identified with the Cookie and application identities that are carried in second request message promoter for being respectively provided with corresponding relation,
Identified as the promoter for having promoted the promoter for treating popularization and application, wherein, carried in second request message described
Treat the application identities of popularization and application.
4. method as claimed in claim 3, it is characterised in that set up the Cookie set, first request message
The corresponding relation of the application identities carried in the promoter mark of middle carrying and first request message, specific bag
Include:
Set up the Cookie set, the promoter carried in first request message mark and described first please
Seek the corresponding relation of the application identities carried in message, and record at the time of set up the corresponding relation;
It is determined that identified with the Cookie and application identities that are carried in second request message promoter for being respectively provided with corresponding relation,
Specifically include:
According to record at the time of setting up each corresponding relation, it is determined that recently with the Cookie that is carried in second request message and
Application identities set up promoter's mark of corresponding relation.
5. the method as described in claim 1, it is characterised in that methods described also includes:
The application identities of popularization and application are treated described in being carried in first request message;
Receive after first request message, methods described also includes:
It is determined that the attribute information of the terminal carried in first request message received, and set up the attribute letter
The promoter mark carried in breath, first request message and the application identities carried in first request message
Corresponding relation, wherein, the attribute information of the terminal includes:It is the network interconnection Protocol IP address information of the terminal, described
The type information of terminal, the browser type information of the terminal, the browser version information of the terminal, the behaviour of the terminal
Make at least one of system information;
When not carrying the Cookie of generation in the second request message received, methods described also includes:
According to the attribute information of the terminal carried in second request message, it is determined that with carrying in second request message
The attribute information and application identities of terminal is respectively provided with promoter's mark of corresponding relation, and described popularization and application are treated as having promoted
Promoter's mark of promoter, wherein, the application identities of popularization and application are treated in second request message described in carrying.
6. method as claimed in claim 5, it is characterised in that set up in the attribute information, first request message and take
The corresponding relation of the application identities carried in the promoter mark of band and first request message, is specifically included:
Set up the promoter mark carried in the attribute information, first request message and first request disappears
The corresponding relation of the application identities carried in breath, and record at the time of set up the corresponding relation;
It is determined that being respectively provided with pushing away for corresponding relation with the attribute information of terminal and application identities that are carried in second request message
Wide person's mark, is specifically included:
According to record at the time of setting up each corresponding relation, it is determined that the attribute information with being carried in second request message recently
Promoter's mark of corresponding relation is set up with application identities.
7. the method as described in claim 1, it is characterised in that generated according to first request message for pushing away described in determining
The Cookie of wide person's mark, is specifically included:
According to the promoter's mark carried in first request message, the Cookie that generation is identified comprising the promoter.
8. the method as described in claim 1, it is characterised in that the Cookie of generation is returned into the terminal, specifically
Including:
The Cookie of generation is written in the browser of the terminal.
9. the method as described in claim 1, it is characterised in that first request message and the second request message are super text
This host-host protocol is asked.
10. a kind of device for following the trail of promoter, it is characterised in that including:
Receiving module, sends for receiving terminal when user is by described in the link download whne popularization and application whne popularization and application
Promoter's mark of the promoter of the issue link is carried in first request message, first request message;Receive described
The second request message of the carrying Cookie sent when popularization and application is installed and activated in terminal;
Setup module, for being generated according to first request message for determining the Cookie that the promoter identifies, and will
The Cookie returns to the terminal;
Enquiry module, the second request for receiving the carrying Cookie that the terminal is sent when the receiving module disappears
During breath, determine that having promoted the promoter for treating popularization and application marks according to the Cookie carried in second request message
Know.
11. device as claimed in claim 10, it is characterised in that the setup module is specifically for generating for uniquely marking
Know the Cookie of the terminal, and set up popularization users of the Cookie of generation with being carried in first request message and mark
The corresponding relation of knowledge;
The enquiry module is specifically for the corresponding relation identified according to Cookie and promoter determines that second request disappears
The corresponding promoter's marks of Cookie carried in breath, are marked as the promoter for having promoted the promoter for treating popularization and application
Know.
12. device as claimed in claim 11, it is characterised in that the setup module is specifically for setting up the described of setting
The promoter mark carried in Cookie, first request message and the application carried in first request message
The corresponding relation of mark, wherein, the application identities for treating popularization and application are also carried in first request message;
The enquiry module with the Cookie and application identities that are carried in second request message specifically for it is determined that be respectively provided with
Promoter's mark of corresponding relation, is identified as the promoter for having promoted the promoter for treating popularization and application, wherein, described the
The application identities of popularization and application are treated described in being carried in two request messages.
13. device as claimed in claim 12, it is characterised in that the setup module is specifically for setting up the described of setting
The promoter mark carried in Cookie, first request message and the application carried in first request message
The corresponding relation of mark, and record at the time of set up the corresponding relation;
The enquiry module is specifically for according to record at the time of setting up each corresponding relation, it is determined that recently please with described second
The Cookie carried in message and application identities are asked to set up promoter's mark of corresponding relation.
14. device as claimed in claim 10, it is characterised in that the setup module is additionally operable to, it is determined that what is received is described
The attribute information of the terminal carried in first request message, and set up in the attribute information, first request message
The corresponding relation of the promoter mark carried and the application identities carried in first request message, wherein, it is described
The application identities for treating popularization and application are also carried in first request message, the attribute information of the terminal includes:The end
The network interconnection Protocol IP address information at end, the type information of the terminal, the browser type information of the terminal, the end
At least one of the browser version information at end, operation system information of the terminal;
The enquiry module is additionally operable to, and is not carried described in generation when in the second request message that the receiving module is received
During Cookie, according to the attribute information of the terminal carried in second request message, it is determined that with second request message
The attribute information and application identities of the terminal of carrying are respectively provided with promoter's mark of corresponding relation, described wait to promote as having promoted
Promoter's mark of the promoter of application, wherein, the application identities of popularization and application are treated in second request message described in carrying.
15. device as claimed in claim 14, it is characterised in that the setup module is specifically for setting up the attribute letter
The promoter mark carried in breath, first request message and the application identities carried in first request message
Corresponding relation, and record at the time of set up the corresponding relation;
The enquiry module is specifically for according to record at the time of setting up each corresponding relation, it is determined that recently please with described second
The attribute information carried in message and application identities are asked to set up promoter's mark of corresponding relation.
16. device as claimed in claim 10, it is characterised in that the setup module according to described first specifically for asking
The promoter carried in message is asked to identify, the Cookie that generation is identified comprising the promoter.
17. device as claimed in claim 10, it is characterised in that the setup module is specifically for by described in generation
Cookie is written in the browser of the terminal.
18. device as claimed in claim 10, it is characterised in that first request message and the second request message are super
Text transfer protocol is asked.
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CN106056408B (en) * | 2016-06-01 | 2020-10-02 | 阿里巴巴(中国)有限公司 | Method and device for tracking popularizing party |
CN109471639A (en) * | 2017-09-06 | 2019-03-15 | 北京国双科技有限公司 | The monitoring method and device in a kind of application downloading source |
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CN110071926B (en) * | 2019-04-26 | 2021-07-30 | 秒针信息技术有限公司 | Data processing method and device |
CN110659938A (en) * | 2019-09-20 | 2020-01-07 | 浙江大搜车软件技术有限公司 | Method and device for determining promotion channel, computer equipment and storage medium |
CN110827079B (en) * | 2019-11-04 | 2021-05-25 | 京东数字科技控股有限公司 | Order following processing method, device and storage medium |
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