CN105354132A - Mobile application release processing method and release channel tracking method and system - Google Patents

Mobile application release processing method and release channel tracking method and system Download PDF

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Publication number
CN105354132A
CN105354132A CN201510621615.0A CN201510621615A CN105354132A CN 105354132 A CN105354132 A CN 105354132A CN 201510621615 A CN201510621615 A CN 201510621615A CN 105354132 A CN105354132 A CN 105354132A
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China
Prior art keywords
mobile solution
channel
log record
mark
application
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CN201510621615.0A
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CN105354132B (en
Inventor
尹畅文
叶峻
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201510621615.0A priority Critical patent/CN105354132B/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466Performance evaluation by tracing or monitoring
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Embodiments of the invention provide a mobile application release processing method and a release channel tracking method and system. The release channel tracking method comprises: obtaining a plurality of application download log records, wherein each application download log record comprises an identifier of a mobile application and information of a release channel; and performing clustering and analysis on the application download log records to obtain release effect data of the mobile application in the release channel. According to the technical scheme provided by the invention, the application download log records are clustered and analyzed to obtain the release effect data of the mobile application in the release channel, so that mobile application developers can conveniently perform optimized release on mobile applications.

Description

The input disposal route of Mobile solution, tracking throw in the method and system of channel
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of input disposal route of Mobile solution, follow the tracks of the method and system of throwing in channel.
Background technology
At present, Mobile solution developer better throws in effect to obtain, need the Mobile solution throwing in oneself exploitation at multiple input channel, but when throwing in the Mobile solution of oneself exploitation on the input channel being not suitable for oneself product, the input effect that not only can not obtain, also can bring bad experience to user, cause negative effect to Mobile solution itself and Mobile solution developer.Therefore, how to assess the channel effect of the input channel of Mobile solution, and then realization optimization input there is important meaning to Mobile solution developer.
At present, Mobile solution developer needs to throw in channel from each and obtains respectively in the corresponding data of throwing in its application of channel and being downloaded, and owing to lacking contrast, so cannot realize the assessment to this input channel, is unfavorable for the optimization of throwing in channel.
Summary of the invention
The object of the present invention is to provide a kind of input disposal route of Mobile solution, follow the tracks of the method and system of throwing in channel, to assess the input effect of Mobile solution at each input channel.
According to an aspect of the present invention, the invention provides a kind of input disposal route of Mobile solution, described method comprises: receive the network access request for downloading Mobile solution from client, and described network access request comprises the mark of the first Mobile solution and throws in the information of channel; Generate the application download log record of the mark comprising described first Mobile solution and the information of throwing in channel, and the access redirect response comprising the network address corresponding to described input channel is sent to described client.
Alternatively, described network access request is HTTP/HTTPS request, and described access redirect response is the HTTP/HTTPS response comprising redirected status code.
Alternatively, described method also comprises: the data extracting the first user network address and web browser from described HTTP/HTTPS request; The process that described generation comprises the application download log record of the mark of described first Mobile solution and the information of input channel comprises: the application download log record generating the information comprising current time, the described first user network address, the data of web browser, the mark of described first Mobile solution and throw in channel.
Alternatively, described method also comprises: receive and comprise the mark of the second Mobile solution and the activation notification message of the second user network address; The mark of described second Mobile solution and the application activating log recording of described second user network address is comprised according to described activation notification message generation.
Alternatively, the activation notification message of reception also comprises the information of subscriber equipment, and the described application activating log recording generated also comprises the information of current time and described subscriber equipment.
Alternatively, described method also comprises: store described application download log record and/or application activating log recording.
According to a further aspect in the invention, the present invention also provides a kind of method of the input channel for following the tracks of Mobile solution, described method comprises: obtain multiple application download log record, and described application download log record comprises the mark of Mobile solution and throws in the information of channel; Cluster and analysis are carried out to described application download log record, to obtain described Mobile solution at the input effect data throwing in channel.
Alternatively, described method also comprises: obtain multiple application activating log recording, and described application activating log recording comprises mark and the user network address of Mobile solution.
Alternatively, described application download log record also comprises the data of writing time, user network address and web browser, and described application activating log recording also comprises the information of writing time and subscriber equipment.
Alternatively, described cluster and analysis are carried out to described application download log record, comprise in the process of the input effect data throwing in channel to obtain described Mobile solution: described application download log record and application activating log recording are analyzed, to obtain described Mobile solution at the input effect data throwing in channel.
Alternatively, described the process that described application download log record and application activating log recording are analyzed also to be comprised: the mark according to user network address and Mobile solution carries out cluster to described application download log record and application activating log recording; Associate with application activating log recording according to the described application download log record that cluster obtains by the data of writing time, web browser and the information of subscriber equipment respectively, obtain described Mobile solution and throw in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
According to a further aspect in the invention, the present invention also provides a kind of input disposal system of Mobile solution, described system comprises: network access request receiver module, for receiving the network access request for downloading Mobile solution from client, described network access request comprises the mark of the first Mobile solution and throws in the information of channel; Download log record generation module, for generating the application download log record of the mark comprising described first Mobile solution and the information of throwing in channel, and the access redirect response comprising the network address corresponding to described input channel is sent to described client.
Alternatively, described network access request is HTTP/HTTPS request, and described access redirect response is the HTTP/HTTPS response comprising redirected status code.
Alternatively, described system also comprises: solicited message extraction module, for extracting the data of the first user network address and web browser from described HTTP/HTTPS request; Described download log record generation module is specifically for generating the application download log record of the information comprising current time, the described first user network address, the data of web browser, the mark of described first Mobile solution and throw in channel.
Alternatively, described system also comprises: activation notification message reception module, for receiving the activation notification message of mark and the second user network address comprising the second Mobile solution; Activation Log record generation module, for the application activating log recording of the mark and described second user network address that comprise described second Mobile solution according to described activation notification message generation.
Alternatively, the activation notification message that described activation notification message reception module receives also comprises the information of subscriber equipment, and the described application activating log recording that described Activation Log record generation module generates also comprises the information of current time and described subscriber equipment.
Alternatively, described system also comprises: log recording memory module, for storing described application download log record and/or application activating log recording.
According to a further aspect in the invention, the present invention also provides a kind of system of the input channel for following the tracks of Mobile solution, described system comprises: application download log record acquisition module, for obtaining multiple application download log record, described application download log record comprises the mark of Mobile solution and throws in the information of channel; Throw in effect data acquisition module, for carrying out cluster and analysis to described application download log record, to obtain described Mobile solution at the input effect data throwing in channel.
Alternatively, described system also comprises: Activation Log record acquisition module, and for obtaining multiple application activating log recording, described application activating log recording comprises mark and the user network address of Mobile solution.
Alternatively, described application download log record also comprises the data of writing time, user network address and web browser, and described application activating log recording also comprises the information of writing time and subscriber equipment.
Alternatively, described input effect data acquisition module, specifically for analyzing described application download log record and application activating log recording, throws in the input effect data of channel to obtain described Mobile solution.
Alternatively, described input effect data acquisition module also comprises: Log Clustering module, carries out cluster for the mark according to user network address and Mobile solution to described application download log record and application activating log recording; Log analysis module, described application download log record for cluster being obtained respectively according to the data of writing time, web browser and the information of subscriber equipment associates with application activating log recording, obtains described Mobile solution and throws in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
The input disposal route of the Mobile solution that the embodiment of the present invention provides, tracking throw in the method and system of channel, receive that client sends for download Mobile solution network access request after, generate the application download log record of the mark comprising Mobile solution and the information of throwing in channel; After this, cluster and analysis are carried out to application download log record, to obtain Mobile solution at the input effect data throwing in channel.Technical scheme of the present invention is by being downloaded generation application Download History to Mobile solution at input channel, and to applying cluster and the analysis of download log record, obtain Mobile solution at the input effect data throwing in channel, facilitate Mobile solution developer to be optimized input to Mobile solution.
In addition, also can receive Mobile solution activation notification message and according to described activation notification message generation application activating log recording.Cluster and analysis is carried out, to obtain the input effect data of more horn of plenty, refinement according to application download log record and application activating log recording.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the input disposal route that exemplary embodiment of the present Mobile solution is shown;
Fig. 2 illustrates that exemplary embodiment of the present is for following the tracks of the schematic flow sheet of the method for the input channel of Mobile solution;
Fig. 3 is the schematic diagram of the input effect data of the specific embodiment of the invention;
Fig. 4 is the structural representation of the input disposal system that exemplary embodiment of the present Mobile solution is shown;
Fig. 5 illustrates that exemplary embodiment of the present is for following the tracks of the structural representation of the system of the input channel of Mobile solution.
Embodiment
Throw in channel by the situation of throwing in order to follow the tracks of Mobile solution at each, the developer of Mobile solution can follow the tracks of service provider that Mobile solution throws in situation and sets up and cooperate with providing.
Its Mobile solution developed for will be thrown in it of developer's notification service business of Mobile solution, service provider is the channel input link that the Mobile solution for throwing in configures the information of mark and the input channel comprising Mobile solution, and described channel is thrown in link and need be linked on the server of service provider.The relation that to be associated between the download location (reality can download and install the download link of program) in link and corresponding input channel is also thrown in by service provider at channel.After this, the channel of configuration is thrown in the developer that link returns to Mobile solution.
This channel input link is supplied to and throws in channel (as certain Mobile solution market, certain mobile phone assistant etc.) accordingly by the developer of Mobile solution, throws in channel and the download link that the input of this channel links as this Mobile solution is supplied to user.
When user is after the channel input link of the server of service provider is pointed in client click, server generates the application download log record of the mark comprising Mobile solution and the information of throwing in channel, and channel is thrown in the download location (i.e. the aforementioned download link that download and install program) of Link redirect to Mobile solution, download corresponding Mobile solution for user.
On the other hand, after Mobile solution has been downloaded, in the process of user's initiating switchup Mobile solution or activation Mobile solution, client can comprise the mark of Mobile solution and the activation notification message of user network address to the main frame transmission of aforementioned server or service provider's end.Server or main frame, after receiving this activation notification message, generate and comprise the mark of Mobile solution and the application activating log recording of user network address.Similarly, in foregoing activation notification message, also can comprise the information of subscriber equipment, correspondingly, in the application activating log recording of generation, also can comprise the information of subscriber equipment, and current time information.
Further, after obtaining above-mentioned application download log record, the application platform of service provider's end may correspond to be analyzed with download log record (alternatively, and application activating log recording), to obtain Mobile solution at the input effect data throwing in channel.Particularly, application platform can carry out cluster according to the mark of user network address and Mobile solution to application download log record (with application activating log recording); Then application download log record cluster obtained respectively according to the data of writing time, web browser and the information of subscriber equipment associates with application activating log recording, obtains Mobile solution and throws in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
After obtaining above-mentioned input effect data, the developer of Mobile solution can select suitable input channel according to this input effect data, realizes the optimization that Mobile solution throws in channel.
Below in conjunction with accompanying drawing, the input disposal route of the Mobile solution of exemplary embodiment of the present, the method and system of tracking input channel are described in detail.
Embodiment one
Fig. 1 is the schematic flow sheet of the input disposal route that exemplary embodiment of the present Mobile solution is shown.The server of aforementioned service business performs the input disposal route of exemplary embodiment of the present Mobile solution.
With reference to Fig. 1, in step S110, receive the network access request for downloading Mobile solution from client, network access request comprises the mark of the first Mobile solution and throws in the information of channel.
Wherein, the application software (as various application market, search engine etc.) for downloading Mobile solution that input channel mentioned here can be to provide also can be that advertisement is thrown in the application for guiding user to download Mobile solution.Client mentioned here can be the electronic equipment such as computer, mobile phone.
Particularly, when user throws in link for the channel downloading Mobile solution on client click input channel, user end to server sends the network access request of the information of mark and the input channel comprising the first Mobile solution.
In step S120, generate the application download log record of the mark comprising the first Mobile solution and the information of throwing in channel, and the access redirect response comprising the network address corresponding to throwing in channel is sent to client.
In this step, the information of server to the mark of the first Mobile solution carried in aforementioned network request of access and input channel carries out record, generates application download log record; Further, above-mentioned access redirect response is sent to client by server, guides user to enter downloading page and the address of corresponding Mobile solution, carries out the download of Mobile solution.
The input disposal route of the Mobile solution that the embodiment of the present invention provides, according to the network access request for downloading Mobile solution received from client, generate the application download log record of the mark comprising the first Mobile solution and the information of throwing in channel, and the access comprised to throw in the corresponding network address of channel is redirected and correspondingly sends to client, facilitate the corresponding Mobile solution of client downloads.Technical scheme of the present invention is while providing Mobile solution to download channel for user, generate the application download log record of the mark comprising the first Mobile solution and the information of throwing in channel, related personnel is facilitated to understand the download situation of Mobile solution, for the input studying Mobile solution is provided convenience.
Alternatively, as a kind of concrete implementation, aforementioned network request of access can be HTTP/HTTPS request, and this HTTP/HTTPS is packaged with the mark of the first Mobile solution and throws in the information of channel in asking; Access redirect response can be the HTTP/HTTPS response comprising redirected status code.
Further, the input disposal route of the Mobile solution of the embodiment of the present invention also can comprise: the data extracting the first user network address and web browser from HTTP/HTTPS request; Correspondingly, in step S220, generate the application download log record of the information comprising current time, the first user network address, the data of web browser, the mark of the first Mobile solution and throw in channel.Contain the information such as data of current time, the first user network address, web browser in this application daily record Download History, related personnel can obtain the more detailed download situation of Mobile solution by this application download log record.
As previously mentioned, in order to obtain about the Mobile solution thrown in by the data used, alternatively, the input disposal route of the Mobile solution of the embodiment of the present invention also can comprise: receive and comprise the mark of the second Mobile solution and the activation notification message of the second user network address; The mark of the second Mobile solution and the application activating log recording of the second user network address is comprised according to activation notification message generation.Wherein, above-mentioned activation notification message can send when user activates Mobile solution or user's initiating switchup Mobile solution, and the mark of the second Mobile solution here can be identical with the mark of aforementioned first Mobile solution, also can be different.Further, the activation notification message of reception also can comprise the information of subscriber equipment, and the application activating log recording generated also can comprise the information of current time and subscriber equipment.Here the generation of application activating log recording is conducive to enabling related personnel recognize the true installation situation of Mobile solution.
Alternatively, the input disposal route of the Mobile solution of the embodiment of the present invention also can comprise: store application download log record and/or application activating log recording.By storing the application download log record of aforementioned generation and/or application activating log recording, analyst can use the batch daily record of storage to analyze when studying the input situation of Mobile solution, to obtain Mobile solution at the input effect data throwing in channel.
Embodiment two
Fig. 2 illustrates that exemplary embodiment of the present is for following the tracks of the schematic flow sheet of the method for the input channel of Mobile solution.The server or service platform of aforementioned service business perform exemplary embodiment of the present for following the tracks of the method for the input channel of Mobile solution.
With reference to Fig. 2, in step S210, obtain multiple application download log record, application download log record comprises the mark of Mobile solution and throws in the information of channel.
Particularly, application download log record here can be the application download log record of the generation in embodiment one.
In step S220, cluster and analysis are carried out to application download log record, to obtain Mobile solution at the input effect data throwing in channel.
Particularly, according to the mark of the Mobile solution recorded in application download log record and the information of input channel, the application download log record belonging to same Mobile solution is carried out cluster by different input channels, and analyze according to the input situation of cluster result to this Mobile solution, obtain Mobile solution at the input effect data throwing in channel.The download time data of Mobile solution at each input channel can be comprised in this input effect data.Such as, can according to Mobile solution each input channel impressions number weigh and throw in the input effect of channel and quality.
The method of the input channel for following the tracks of Mobile solution that the embodiment of the present invention provides, according to the mark of the Mobile solution comprised in application download log record and the information of input channel, cluster and analysis are carried out to the multiple application download log records obtained, obtain Mobile solution at the input effect data throwing in channel, facilitate Mobile solution developer to be optimized input to its Mobile solution.
Alternatively, the method for the input channel following the tracks of Mobile solution of the embodiment of the present invention also can comprise: obtain multiple application activating log recording, and application activating log recording comprises mark and the user network address of Mobile solution.In addition, application download log record also can comprise the data of writing time, user network address and web browser, and application activating log recording also can comprise the information of writing time and subscriber equipment.
Further, in the process that the present invention specifically implements, the process of step S220 can comprise: analyze described application download log record and application activating log recording, to obtain described Mobile solution at the input effect data throwing in channel.Owing to containing application activating log recording in this input effect data, namely the activation situation of Mobile solution can be reflected, so this input effect data reflects the input effect of Mobile solution at each input channel more accurately, be more conducive to Mobile solution developer and input is optimized to its Mobile solution.Such as, Mobile solution developer can according to throw in effect data be the Mobile solution of oneself exploitation select download time many, activate input channel often and throw in.
Alternatively, in step S220, also can comprise the process that application download log record and application activating log recording are analyzed: the mark according to user network address and Mobile solution carries out cluster to application download log record and application activating log recording; Associate with application activating log recording according to the application download log record that cluster obtains by the data of writing time, web browser and the information of subscriber equipment respectively, obtain Mobile solution and throw in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
In addition, can also click according to acquisition of information mobile devices such as the data of web browser or download the number of times of Mobile solution, click according to the duplicate removal of writing time and user network address acquisition Mobile solution or download time (such as, one click is designated as) to being less than writing time twice of preset value or repeatedly clicking, according to writing time, the trend that Mobile solution is downloaded at input channel and activates is analyzed, more meticulous input effect data is obtained with this, according to this input effect data, Mobile solution developer is facilitated to throw in the Mobile solution of oneself exploitation better.
Fig. 3 is the schematic diagram of the input effect data of the specific embodiment of the invention.Illustrate a certain Mobile solution in this input effect data click the number of times of channel input link, activation situation, the conversion ratio of Mobile solution when the channel of each input channel throws in link, download Mobile solution and throw in the data such as variation tendency.These data accurately reflect the input quality of a certain Mobile solution under each input channel.
Embodiment three
Fig. 4 is the structural representation of the input disposal system that exemplary embodiment of the present Mobile solution is shown.The input disposal system of the Mobile solution of the present embodiment can perform the input disposal route of the Mobile solution of embodiment one.
With reference to Fig. 4, the input disposal system of the Mobile solution of the embodiment of the present invention can comprise network access request receiver module 410 and download log record generation module 420.
Network access request receiver module 410 is for receiving the network access request for downloading Mobile solution from client, described network access request comprises the mark of the first Mobile solution and throws in the information of channel.
The access redirect response comprising the network address corresponding to described input channel for generating the application download log record of the mark comprising described first Mobile solution and the information of throwing in channel, and is sent to described client by download log record generation module 420.
The input disposal system of the Mobile solution that the embodiment of the present invention provides is according to the network access request for downloading Mobile solution received from client, generate the application download log record of the mark comprising the first Mobile solution and the information of throwing in channel, and the access comprised to throw in the corresponding network address of channel is redirected and correspondingly sends to client, to make the corresponding Mobile solution of client downloads, while provide Mobile solution to download channel for user, can record move application Download Info, related personnel is facilitated to understand the download situation of Mobile solution, for the input effect studying Mobile solution is provided convenience.
Alternatively, described network access request is HTTP/HTTPS request, and described access redirect response is the HTTP/HTTPS response comprising redirected status code.
Alternatively, the input disposal system of the Mobile solution of the embodiment of the present invention also can comprise: solicited message extraction module, for extracting the data of the first user network address and web browser from described HTTP/HTTPS request; Described download log record generation module 420 is specifically for generating the application download log record of the information comprising current time, the described first user network address, the data of web browser, the mark of described first Mobile solution and throw in channel.
Alternatively, the input disposal system of the Mobile solution of the embodiment of the present invention also can comprise: activation notification message reception module 430, for receiving the activation notification message of mark and the second user network address comprising the second Mobile solution; Activation Log record generation module 440, for the application activating log recording of the mark and described second user network address that comprise described second Mobile solution according to described activation notification message generation.
Alternatively, the activation notification message that described activation notification message reception module receives also can comprise the information of subscriber equipment, and the described application activating log recording that described Activation Log record generation module generates also can comprise the information of current time and described subscriber equipment.
Alternatively, the input disposal system of the Mobile solution of the embodiment of the present invention also can comprise: log recording memory module 450, for storing described application download log record and/or application activating log recording.
Embodiment four
Fig. 5 illustrates that exemplary embodiment of the present is for following the tracks of the structural representation of the system of the input channel of Mobile solution.The system for the input channel following the tracks of Mobile solution of the embodiment of the present invention can perform the method for the input channel for following the tracks of Mobile solution of embodiment two.
With reference to Fig. 5, the system for the input channel following the tracks of Mobile solution of the embodiment of the present invention can comprise download log record acquisition module 510 and throw in effect log analysis module 520.
Download log record acquisition module 510 is for obtaining multiple application download log record, and described application download log record comprises the mark of Mobile solution and throws in the information of channel.
Throw in effect data acquisition module 520 for carrying out cluster and analysis to described application download log record, to obtain described Mobile solution at the input effect data throwing in channel.
The system of the input channel for following the tracks of Mobile solution that the embodiment of the present invention provides is according to the mark of the Mobile solution comprised in application download log record and the information of throwing in channel, cluster and analysis are carried out to the multiple application download log records obtained, obtain Mobile solution at the input effect data throwing in channel, facilitate Mobile solution developer to be optimized input to its Mobile solution.
Alternatively, the system for the input channel following the tracks of Mobile solution of the embodiment of the present invention also can comprise: Activation Log record acquisition module 530, for obtaining multiple application activating log recording, described application activating log recording comprises mark and the user network address of Mobile solution.
Alternatively, described application download log record also can comprise the data of writing time, user network address and web browser, and described application activating log recording also can comprise the information of writing time and subscriber equipment.
Alternatively, described input effect data acquisition module 520, specifically for analyzing described application download log record and application activating log recording, throws in the input effect data of channel to obtain described Mobile solution.
Alternatively, described input effect data acquisition module 520 also can comprise: Log Clustering module, carries out cluster for the mark according to user network address and Mobile solution to described application download log record and application activating log recording; Log analysis module, described application download log record for cluster being obtained respectively according to the data of writing time, web browser and the information of subscriber equipment associates with application activating log recording, obtains described Mobile solution and throws in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
It may be noted that the needs according to implementing, each step described can be split as more multi-step, also the part operation of two or more step or step can be combined into new step, to realize object of the present invention in the application.
Above-mentioned can at hardware according to method of the present invention, realize in firmware, or be implemented as and can be stored in recording medium (such as CDROM, RAM, floppy disk, hard disk or magneto-optic disk) in software or computer code, or be implemented and will be stored in the computer code in local recording medium by the original storage of web download in remote logging medium or nonvolatile machine readable media, thus method described here can be stored in use multi-purpose computer, such software process on the recording medium of application specific processor or able to programme or specialized hardware (such as ASIC or FPGA).Be appreciated that, computing machine, processor, microprocessor controller or programmable hardware comprise and can store or receive the memory module of software or computer code (such as, RAM, ROM, flash memory etc.), when described software or computer code by computing machine, processor or hardware access and perform time, realize disposal route described here.In addition, when the code for realizing the process shown in this accessed by multi-purpose computer, multi-purpose computer is converted to the special purpose computer for performing the process shown in this by the execution of code.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of described claim.

Claims (22)

1. an input disposal route for Mobile solution, is characterized in that, described method comprises:
Receive the network access request for downloading Mobile solution from client, described network access request comprises the mark of the first Mobile solution and throws in the information of channel;
Generate the application download log record of the mark comprising described first Mobile solution and the information of throwing in channel, and the access redirect response comprising the network address corresponding to described input channel is sent to described client.
2. method according to claim 1, is characterized in that, described network access request is HTTP/HTTPS request, and described access redirect response is the HTTP/HTTPS response comprising redirected status code.
3. method according to claim 2, is characterized in that, described method also comprises:
The data of the first user network address and web browser are extracted from described HTTP/HTTPS request;
The process that described generation comprises the application download log record of the mark of described first Mobile solution and the information of input channel comprises:
Generate the application download log record of the information comprising current time, the described first user network address, the data of web browser, the mark of described first Mobile solution and throw in channel.
4. the method according to any one of claims 1 to 3, is characterized in that, described method also comprises:
Receive and comprise the mark of the second Mobile solution and the activation notification message of the second user network address;
The mark of described second Mobile solution and the application activating log recording of described second user network address is comprised according to described activation notification message generation.
5. method according to claim 4, is characterized in that, the activation notification message of reception also comprises the information of subscriber equipment, and the described application activating log recording generated also comprises the information of current time and described subscriber equipment.
6. method according to claim 5, is characterized in that, described method also comprises:
Store described application download log record and/or application activating log recording.
7. for following the tracks of a method for the input channel of Mobile solution, it is characterized in that, described method comprises:
Obtain multiple application download log record, described application download log record comprises the mark of Mobile solution and throws in the information of channel;
Cluster and analysis are carried out to described application download log record, to obtain described Mobile solution at the input effect data throwing in channel.
8. method according to claim 7, is characterized in that, described method also comprises: obtain multiple application activating log recording, and described application activating log recording comprises mark and the user network address of Mobile solution.
9. method according to claim 8, is characterized in that, described application download log record also comprises the data of writing time, user network address and web browser, and described application activating log recording also comprises the information of writing time and subscriber equipment.
10. method according to claim 9, is characterized in that, describedly carries out cluster and analysis to described application download log record, comprises in the process of the input effect data throwing in channel to obtain described Mobile solution:
Described application download log record and application activating log recording are analyzed, to obtain described Mobile solution at the input effect data throwing in channel.
11. methods according to claim 10, is characterized in that, describedly also comprise the process that described application download log record and application activating log recording are analyzed:
Mark according to user network address and Mobile solution carries out cluster to described application download log record and application activating log recording;
Associate with application activating log recording according to the described application download log record that cluster obtains by the data of writing time, web browser and the information of subscriber equipment respectively, obtain described Mobile solution and throw in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
The input disposal system of 12. 1 kinds of Mobile solution, is characterized in that, described system comprises:
Network access request receiver module, for receiving the network access request for downloading Mobile solution from client, described network access request comprises the mark of the first Mobile solution and throws in the information of channel;
Download log record generation module, for generating the application download log record of the mark comprising described first Mobile solution and the information of throwing in channel, and the access redirect response comprising the network address corresponding to described input channel is sent to described client.
13. systems according to claim 12, is characterized in that, described network access request is HTTP/HTTPS request, and described access redirect response is the HTTP/HTTPS response comprising redirected status code.
14. systems according to claim 13, is characterized in that, described system also comprises:
Solicited message extraction module, for extracting the data of the first user network address and web browser from described HTTP/HTTPS request;
Described download log record generation module is specifically for generating the application download log record of the information comprising current time, the described first user network address, the data of web browser, the mark of described first Mobile solution and throw in channel.
15. systems according to any one of claim 12 ~ 14, it is characterized in that, described system also comprises:
Activation notification message reception module, for receiving the activation notification message of mark and the second user network address comprising the second Mobile solution;
Activation Log record generation module, for the application activating log recording of the mark and described second user network address that comprise described second Mobile solution according to described activation notification message generation.
16. systems according to claim 15, it is characterized in that, the activation notification message that described activation notification message reception module receives also comprises the information of subscriber equipment, and the described application activating log recording that described Activation Log record generation module generates also comprises the information of current time and described subscriber equipment.
17. systems according to claim 16, is characterized in that, described system also comprises:
Log recording memory module, for storing described application download log record and/or application activating log recording.
18. 1 kinds, for following the tracks of the system of the input channel of Mobile solution, is characterized in that, described system comprises:
Download log record acquisition module, for obtaining multiple application download log record, described application download log record comprises the mark of Mobile solution and throws in the information of channel;
Throw in effect data acquisition module, for carrying out cluster and analysis to described application download log record, to obtain described Mobile solution at the input effect data throwing in channel.
19. systems according to claim 18, is characterized in that, described system also comprises: Activation Log record acquisition module, and for obtaining multiple application activating log recording, described application activating log recording comprises mark and the user network address of Mobile solution.
20. systems according to claim 19, is characterized in that, described application download log record also comprises the data of writing time, user network address and web browser, and described application activating log recording also comprises the information of writing time and subscriber equipment.
21. systems according to claim 20, it is characterized in that, described input effect data acquisition module, specifically for analyzing described application download log record and application activating log recording, throws in the input effect data of channel to obtain described Mobile solution.
22. systems according to claim 21, is characterized in that, described input effect data acquisition module also comprises:
Log Clustering module, carries out cluster for the mark according to user network address and Mobile solution to described application download log record and application activating log recording;
Log analysis module, described application download log record for cluster being obtained respectively according to the data of writing time, web browser and the information of subscriber equipment associates with application activating log recording, obtains described Mobile solution and throws in the data that channel is downloaded respectively and activates and the conversion ratio be activated after being downloaded.
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